The power of purpose

The power of purpose

Best of 2014: How brands will help lead the movement to social good

R/GA appoints new global CCO and CXO

R/GA appoints new global CCO and CXO

Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.

Doing deals by Zoom: the unexpected upside of Covid-era M&A

Doing deals by Zoom: the unexpected upside of Covid-era M&A

Demand for digital and marketing transformation skills is 'off the charts', according to this M&A deal-maker.

Pret a Manger awards media to Goodstuff as part of turnaround plan

Pret a Manger awards media to Goodstuff as part of turnaround plan

Tony Holdway, the former Dreams and Domino's Pizza marketer, has been brought in on an interim basis.

British Heart Foundation marketing chief to leave in Covid-19 restructure

British Heart Foundation marketing chief to leave in Covid-19 restructure

Charity expects to lose half of its income – about £60m – as a result of the pandemic.

Gousto plans to cook up a storm as it picks Mother for ad account

Gousto plans to cook up a storm as it picks Mother for ad account

Recipe-box brand previously worked with M&C Saatchi.

Wells Fargo expands Barri Rafferty's role to include marketing

Wells Fargo expands Barri Rafferty's role to include marketing

The former Ketchum CEO joined Wells Fargo two months ago.

Campaign, PR Week and Third Sector reveal winners of Purpose Awards EMEA

Campaign, PR Week and Third Sector reveal winners of Purpose Awards EMEA

Winners were announced over two nights this week.

Droga5 elevates Damien Le Castrec to head of strategy

Droga5 elevates Damien Le Castrec to head of strategy

He joined Droga5 in 2018 as a strategy director.

How marketers can get a grip on media-buying inflation

How marketers can get a grip on media-buying inflation

More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that can help advertisers deal with rising prices.

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Burger King lists ingredients on Whopper wrappers to highlight natural flavors

Burger King lists ingredients on Whopper wrappers to highlight natural flavors

The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.

Spotify says there’s more to life than music

Spotify says there’s more to life than music

The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.

Kopparberg on hunt for creative shop

Kopparberg on hunt for creative shop

Brand previously worked with agencies on project basis.

How to get ahead post-Covid: brand building and performance marketing

How to get ahead post-Covid: brand building and performance marketing

As the world tentatively feels its way out of lockdown, brands should invest in brand building and performance marketing…

Who will be the next creative pioneer after Terence Conran?

Who will be the next creative pioneer after Terence Conran?

Conran’s trailblazing style became the norm and his influence is everywhere. But where will the next wave of creative talent come from?

Campaign podcast: Rival Saatchi agencies' secret talks and tackling discrimination in ads casting

Campaign podcast: Rival Saatchi agencies' secret talks and tackling discrimination in ads casting

UK editor-in-chief Gideon Spanier reveals what's in the new issue of Campaign.

Heinz animation highlights crisis of child hunger in UK

Heinz animation highlights crisis of child hunger in UK

The brand has partnered food charity Magic Breakfast to feed schoolchildren at risk during the pandemic.

Publicis ends salary sacrifice for UK executives earlier than expected

Publicis ends salary sacrifice for UK executives earlier than expected

Temporary pay cuts of 20%, 15% or 10% began in April.

Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage

Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage

After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.

Heinz "Silence the rumble" by BBH London

Heinz "Silence the rumble" by BBH London

Heinz is raising awareness of the crisis of child hunger in the UK.

WFA says it has cracked cross-media measurement

WFA says it has cracked cross-media measurement

The organisation unveils a framework and a proposed solution, to be tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.

Pitch Update: Agencies shortlisted for Jacobs Douwe Egberts and Unicef media

Pitch Update: Agencies shortlisted for Jacobs Douwe Egberts and Unicef media

Coventry Building Society is also reviewing its media account.

17 September

17 September

Account moves this week.

Sky Bet "New dawn" by Who Wot Why

Sky Bet "New dawn" by Who Wot Why

Sky Bet gets floral to celebrate the start of the Premier League season.

Sport England "This girl can" by FCB Inferno

Sport England "This girl can" by FCB Inferno

Sport England celebrates fitness for women in a reworked (Covid-friendly) version of its 'This girl can' campaign, which hopes to close the gender gap around activity levels.

A view from Dave Trott: Real people advertising
Pick of the Week: Yorkshire Tea lifts the mood with comical return to the office

Pick of the Week: Yorkshire Tea lifts the mood with comical return to the office

The brand’s work with Lucky General taps into the zeitgeist, with a funny answer to one of our problems.

Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works

Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works

This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.

BBH joins League of Legends with Riot Games win

BBH joins League of Legends with Riot Games win

Singapore agency to support the global launch of Riot Games' upcoming mobile-first game.

DAN retains Philips account, scores APAC commerce scope

DAN retains Philips account, scores APAC commerce scope

The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.

Is Netflix's Reed Hastings right to call working from home 'a pure negative'?

Is Netflix's Reed Hastings right to call working from home 'a pure negative'?

Hastings made the comment in an interview with the Wall Street Journal.

Watford grads fight hiring freeze by setting up own agency

Watford grads fight hiring freeze by setting up own agency

Guap has gained business from small businesses and a local pub.

Movers & Shakers: Butterfinger, T-Mobile, Apple and more

Movers & Shakers: Butterfinger, T-Mobile, Apple and more

This week's account of wins, losses, launches, lay-offs and hires.

MediaCom leads project to track representation in advertising

MediaCom leads project to track representation in advertising

It will work with existing trade bodies.

Wacl launches Talent Award to act as gender equality catalyst

Wacl launches Talent Award to act as gender equality catalyst

Competition previously called Future Leaders Award.