The power of purpose
Best of 2014: How brands will help lead the movement to social good
Ogilvy’s Devika Bulchandani on managing through change
The North America CEO talks about her first few months at the WPP firm after 25 years at McCann.
Virgin Atlantic appoints ad agency
Creative review overseen by Virgin and intermediary Creativebrief.
WhatsApp "Message Privately" by BBDO
WhatsApp's first international marketing campaign highlights the benefits of end-to-end encryption for ensuring users' privacy.
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BT promotes its 'unbreakable' wi-fi packages with slapstick comedy
The ad pushes BT Enterprise as a reliable service in an unreliable world.
Adam & Eve/DDB poaches second Wieden & Kennedy creative director in a year
Molly Wilkof will work across the entire portfolio of Adam & Eve/DDB clients.
Amazon Prime "Farmer Clarkson" by Forever Beta
To promote Jeremy Clarkson's new Amazon show, posters have been launched which read "Jeremy Clarkson is a F***er".
Jeremy Clarkson delighted to be called a 'f***er' in new Amazon Prime Video campaign
Jeremy Clarkson is fronting a new Amazon Prime Video series in which he documents the highs, lows and Lamborghini tractors involved in becoming a farmer.
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Should adland fear or welcome the privatisation of Channel 4?
Government is reported to be considering a sale of the broadcaster sooner than expected.
WhatsApp's ‘Message privately’ flags sacrosanctity of private conversation
Campaign is created by BBDO.
Featured thought leaders
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Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Alain Sylvain
Founder, Sylvain Labs -
Ana Andjelic
SVP, Global Strategy Director at Havas LuxHub -
Faris Yakob
Co-founder, Genius Steals -
Kat Gordon
The 3% Conference -
Matt Eastwood
Worldwide Chief Creative Officer, JWT -
Thas Naseemuddeen
VP, Group Strategy Director, Deutsch LA -
Gustavo Martinez
Chief Executive Officer, J. Walter Thompson Co. -
Laura Fegley
Executive Creative Director, BBH New York -
Tham Khai Meng
Worldwide Chief Creative Officer, Ogilvy & Mather -
Andrew Benett
Global CEO, Havas Worldwide and Havas Creative Group -
Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Lincoln Bjorkman
Global Chief Creative Officer, Wunderman -
Creative Director, Multicultural, Geometry Global, North America
Founder, Portas
Campaign Jobs
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Creative Director Six-figure base plus 30% annual bonus and comprehensive benefits Mind Gym, New York City, New York
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Online Marketing Manager Undisclosed Adagio Tea, Skokie, IL
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Marketing Director - Greater Los Angeles Undisclosed Cushman & Wakefield Inc, Irvine, CA
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Consumer Media Manager Undisclosed Infinity Insurance, Birmingham, AL
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1 Nudgestock 2021: Media agencies and tech firms have devalued creativity
Why the Ogilvy UK vice-chair believes creativity needs a rebrand.
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1 Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
McCann Health promotes Silver to lead NY office
The former NY general manager will be charged with managing the firm’s recent growth spurt as well as its return to the “new normal."
Moving DEI beyond boxes and spreadsheets
CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay.
How to communicate back to the office policy
PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.
IPG launches fellowship program for Detroit college grads
Interpublic Group agencies with offices in the Motor City that support General Motors, including Weber Shandwick, are participating in the program.
‘I just booked my first business trip today’: Agency CEOs are once again hitting the road
But it may be months before other employees return to a hectic work travel schedule, if ever.
Indeed encourages allyship and ‘empathy at work’ for Pride
The campaign focuses on the importance of pronouns in the LGBTQ+ community.
No time to waste: environmental ads target G7 summit leaders
NGOs, Unicef and MusicMagpie target summit of world leaders.
Pitch Update: Saatchi & Saatchi wins over BHF’s hearts to land creative account
British Heart Foundation brought fundraising and communications together.
Campaign CMO Outlook: ESG comes to the fore
The role of ESG in marketing is growing…
Opening your doors and minds to autistic talent
The lessons from a pioneering internship scheme that demonstrates why the industry can and should embrace neurodiversity.
Havas enlists Goggleboxers to critique Citroën’s new ë-C4 electric car
The armchair stars give their verdicts on Citroën’s new ë-C4 electric car.
Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity
Associate editor Kate Magee talks to the Ogilvy vice-chairman ahead of his Nudgestock 2021 festival.
HSBC UK & Shelter win Grand Prix at Outdoor Media Awards 2021
MediaCom's Gill Reid wins inaugural Outstanding Contribution to Outdoor Award
Proof of outdoor’s rude health
The Outdoor Media Awards 2021 winners reflect a pandemic year in which outdoor felt like the medium that mattered.
Ad of the week: CDC’s ‘Bums and the Bees’
The PSA, created by Ogilvy DC, puts a spin on the “birds and the bees” talk to raise awareness for colorectal cancer.
Kick off: the best ads of Uefa Euro 2020
Eric Catona, Ian Wright and Peter Crouch have returned to the small screen.
Susan Howe promoted to president of Weber Shandwick
The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm.
Digital advertisers fuel robust rebound in U.S.
The U.S. ad market will grow 22% in 2021 after the pandemic trough, per GroupM
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Ovo plugs into Lucky Generals to energise creative account
Agency already handles sister brand SSE Energy.
Brands line up for In the Heights premiere
Café Bustelo, HBO Max and Presidente launched campaigns ahead of the movie release.
Movers & Shakers: Burger King, Miller Lite, Instacart, Mastercard and more
This week’s agency news, people on the move and brand buzz.
Imagination collaborates with Epic Games to blend the physical and digital world
The virtual production technique uses a live backdrop to place objects in a computer-generated world.
Are you ready to work with LGBTQIA+ influencers?
While many agencies and brands may be keen to work with diverse spokespersons, they must adapt PR strategies carefully for each market and be aware of the perils of 'pridewashing'.
Neutrogena documentary changes consumers’ approach to skin health
The Kerry Washington-produced film follows the skin health journeys of seven families.
Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR
The firm will help the organizations expand fundraising and outreach nationally.