The power of purpose
Share

The power of purpose

Best of 2014: How brands will help lead the movement to social good

Surprise! Kinder becomes latest advertising victim of health campaigners

Surprise! Kinder becomes latest advertising victim of health campaigners

Chocolate brand Kinder has had two websites, an app and a YouTube channel banned by the Advertising Standards Authority for targeting them at children.

Frustrated with frustration

Frustrated with frustration

BBDO New York Chief Strategy Officer Crystal Rix shares why the world's reaction to the Serena Williams - U.S. Open debacle was a double standard.

R/GA creates Spartan Alexa skill for new Assassin's Creed game

R/GA creates Spartan Alexa skill for new Assassin's Creed game

"Alexios" enhances gamer experience by serving as a no-nonsense tour guide.

Launch campaign for Fifa 19 features a plethora of football megastars
Share

Launch campaign for Fifa 19 features a plethora of football megastars

EA Sports has launched a campaign for its football title Fifa 19, ahead of the game's release on 28 September.

Heineken's Champions League ad takes a light-hearted spin on missing big football moments
Share

Heineken's Champions League ad takes a light-hearted spin on missing big football moments

The next instalment in Heineken's new global marketing campaign dramatises the unmissable moments of the Uefa Champions League.

KBS and Forsman & Bodenfors merge to form new global agency
Share

KBS and Forsman & Bodenfors merge to form new global agency

The pairing marks the end of the KBS name.

Campaign50: Countdown of the 50 most effective celebrity campaigns (number 39 to 30)
Share

Campaign50: Countdown of the 50 most effective celebrity campaigns (number 39 to 30)

What are the top 50 best celebrity ads of all time? In this five-part series, Hamish Pringle and Roger Ingham reveal all.

There are two types of brands: personal trainers and drug dealers. Which one are you?
Share

There are two types of brands: personal trainers and drug dealers. Which one are you?

Coca-Cola's "slam-dunk" recycling campaign is the perfect reminder of how brands can tap into human chemical reactions to deliver more creative and impactful marketing campaigns.

Bullying prevention push shows how actions of all sizes matter
Share

Bullying prevention push shows how actions of all sizes matter

The Ad Council, TBD, Adolescent Content and various corporate, media and nonprofit partners teamed up for the campaign.

Featured thought leaders

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Why marketers should take note of Facebook and Amazon's moves in digital audio
Shares0
Share

1 Why marketers should take note of Facebook and Amazon's moves in digital audio

What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.

M&S CMO on agency relationships and putting the fun back into marketing to women
Share

M&S CMO on agency relationships and putting the fun back into marketing to women

As Holly Willoughby launches her 'must-have' items for the retailer, Nathan Ansell tells Campaign about how M&S is changing its approach to marketing.

Audible launches campaign starring a collective of apes
Share

Audible launches campaign starring a collective of apes

Audiobook and podcast brand uses primates to highlight its benefits compared with other apps.

Trust between clients and media agencies falls further
Share

Trust between clients and media agencies falls further

ID Comms' new study found that levels of trust have declined from its first survey two years ago.

Hate gets a makeover for International Day of Peace
Share

Hate gets a makeover for International Day of Peace

The non-profit initiative was created in partnership with Periscope and Outfront Media.

River Island dials up diversity in fresh 'Labels are for clothes' push
Share

River Island dials up diversity in fresh 'Labels are for clothes' push

New work by Studio Blvd continues the theme of February's campaign.

Initiative dislodges Carat from £20m LV= media account
Share

Initiative dislodges Carat from £20m LV= media account

Insurance brand LV= has appointed Initiative to handle its £20m media planning and buying duties after a decade with incumbent Carat.

M&S wants Take That back in its Xmas ads, reports claim
Share

M&S wants Take That back in its Xmas ads, reports claim

Marks & Spencer is reportedly lining up Take That to front its Christmas campaign, a decade after the erstwhile boyband first appeared in a season ad for the retailer.

What the @**!!: Nurofen celebrates analgesic power of swearing in new campaign
Share

What the @**!!: Nurofen celebrates analgesic power of swearing in new campaign

TV ad replaces swear words with punctuation marks to promote new plasters.

Michael Roth talks to IPG board about potential CEO successors
Share

Michael Roth talks to IPG board about potential CEO successors

Roth has run the holding company since 2005.

What mass consolidation of data players means for adland
Share

What mass consolidation of data players means for adland

Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?

The UK's favourite YouTube ads: Three gets a reach upgrade
Share

The UK's favourite YouTube ads: Three gets a reach upgrade

Three's "Go Roam" by Wieden + Kennedy is top of YouTube's August Ad Leaderboard, making it the UK's most popular online video ad for the month. Linking with easyJet, the brand swaggered its way into the priority lane for views. See all the top 10 ads below.

Moma pop-up celebrates oat-based dishes
Share

Moma pop-up celebrates oat-based dishes

Guests will sit down to an eight-course tasting menu and get to take home recipes and Moma samples.

Highways England "Space invaders" by Adam & Eve/DDB
Share

Highways England "Space invaders" by Adam & Eve/DDB

Adam & Eve/DDB made a car bumper sticker inspired by arcade game Space Invaders for Highways England's public safety campaign.

Moneysupermarket parodies Thelma & Louise in final (final) spot from Mother
Share

Moneysupermarket parodies Thelma & Louise in final (final) spot from Mother

Mother has enlisted Sindy for the campaign.

Elvie "Pumping. Unplugged" by Mother
Share

Elvie "Pumping. Unplugged" by Mother

Tech start-up Elvie is on a mission to free mothers from cumbersome breast pumping and break down taboos around women's health.

Tracy De Groose named executive chair of Newsworks
Share

Tracy De Groose named executive chair of Newsworks

Former media agency chief is to chair publishers' trade body.

Gousto to stage 'chefless' cooking experience
Share

Gousto to stage 'chefless' cooking experience

After embarking on a gastronomical tour, diners will be challenged to create a meal from fresh ingredients.

Cow days are over: Elvie's irreverent campaign frees mothers from burdensome breast-pumping
Share

Cow days are over: Elvie's irreverent campaign frees mothers from burdensome breast-pumping

Breastfeeding mothers throw off the shackles of feeling like cows in a bold campaign from tech start-up Elvie to launch its wearable breast pump.

How Bodyform revolutionised normality
Share

How Bodyform revolutionised normality

This is the story of how we tried to make periods normal. It's also the story of how we had to piss off a lot of people to make it right for so many more.

Take my advice: ignore advice
Share

Take my advice: ignore advice

The advice we give to young people is bullshit.

Find the Rembrandt in the attic
Share

Find the Rembrandt in the attic

Next month will bring the latest roll call of advertising industry legends, when the IPA Effectiveness Awards winners for 2018 are declared.

The future's bright, the future's virtual
Share

The future's bright, the future's virtual

Virtual players have emerged in every sector, with smart curation and technology being the key drivers.

Campaign50: The best jingles and sonic devices (part 2)
Share

Campaign50: The best jingles and sonic devices (part 2)

As part of Campaign's 50th celebrations, Paul Burke presents the second instalment of the best 50 advertising jingles and sonic devices.

The Guardian most trusted and The Sun least trusted online news brand, Pamco reveals
Share

The Guardian most trusted and The Sun least trusted online news brand, Pamco reveals

The audience measurement body for published media has revealed its first digital engagement data.

Axe teams up with DJ Martin Garrix on new music platform
Share

Axe teams up with DJ Martin Garrix on new music platform

The brand worked with global creative agency partner 72andSunny Amsterdam on the initiative.