The power of purpose
Best of 2014: How brands will help lead the movement to social good
Brand safety is a moral imperative
It's time to take the high ground, says GroupM's EMEA brand safety manager.
360i and OMD battling it out in final days of JCPenney digital media pitch
The account is believed to be worth $150 million.
Fintech brand Curve launches first campaign
Platform provides users with an app and payment card that allows them to use any credit or debit card, and to reassign payments after they have been made.
'I wanna feel it': Adland Redditors share the absolute worst client briefs
Wow.
Lucozade awards creative account to A&E/DDB
Agency replaces 10-year incumbent Grey London...
BT "Beyond limits" by Saatchi & Saatchi London
BT launches its biggest brand campaign in 20 years with a spot spanning Britain's digital history.
Premier League campaign reinforces there is 'No room for racism'
Launch follows ugly scenes in Sofia this week.
Deutsche Telekom "Connected underwear" by Saatchi & Saatchi London
Deutsche Telekom has created literal app-connected pants to highlight the impact of mobile phones on relationships.
Got Milk? misses the mark in new PSA about misinformation
The California Milk Processor Board's latest PSA inadequately takes aim at fake news about milk.
Featured thought leaders
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Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Alain Sylvain
Founder, Sylvain Labs -
Ana Andjelic
SVP, Global Strategy Director at Havas LuxHub -
Faris Yakob
Co-founder, Genius Steals -
Kat Gordon
The 3% Conference -
Matt Eastwood
Worldwide Chief Creative Officer, JWT -
Thas Naseemuddeen
VP, Group Strategy Director, Deutsch LA -
Gustavo Martinez
Chief Executive Officer, J. Walter Thompson Co. -
Laura Fegley
Executive Creative Director, BBH New York -
Tham Khai Meng
Worldwide Chief Creative Officer, Ogilvy & Mather -
Andrew Benett
Global CEO, Havas Worldwide and Havas Creative Group -
Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Lincoln Bjorkman
Global Chief Creative Officer, Wunderman -
Creative Director, Multicultural, Geometry Global, North America
Founder, Portas
Campaign Jobs
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Creative Director Six-figure base plus 30% annual bonus and comprehensive benefits Mind Gym, New York City, New York
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Online Marketing Manager Undisclosed Adagio Tea, Skokie, IL
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Marketing Director - Greater Los Angeles Undisclosed Cushman & Wakefield Inc, Irvine, CA
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Consumer Media Manager Undisclosed Infinity Insurance, Birmingham, AL
1 Disney to split nearly $3B media business with Publicis and Omnicom
It draws a close to the biggest media pitch in recent years.
1 Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
Influence the unwritten rules that shape society
An increase in drink-drive casualties holds a lesson for all marketers about the power of social norms.
Global expands European outdoor operation with MMD Media acquisition
A year after completing its purchase of Exterion, Global is expanding in the Netherlands.
Veuve Clicquot creates sensory speakeasy
Space was curated by musician St Vincent.
Grey Goose unveils French wishing fountain
Brand aims to bring feel of French Riviera to Australia.
BT unveils biggest brand campaign in 20 years
Rebrand accompanied by record-breaking Wembley performance...
The future of talent is... the talent we forgot
Are agencies overlooking a rich seam of talent?
Brands should be making a noise at the loudest-ever Rugby World Cup
Sound and music are fundamental to the experience and appeal of rugby, and brands that don't make the most of this will miss out.
Teens take on patronising adults in National Citizen Service campaign
Spot by Karmarama highlights independence of young adults...
Channel 4 launches dedicated menopause policy
Move coincides with World Menopause Day.
AMV, A&E/DDB and Mother scoop top prizes at APG Creative Strategy Awards
AMV picks up Grand Prix, a gold and a special award for Bodyform.
Facebook security budget 'greater than whole revenue at 2012 IPO'
Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.
Why this PSA features bloody noses for National Period Day
"If faces were bleeding someone would do something."
ITV2 'Blood squad' returns for Halloween-themed drive
ITV2 and NHS Blood and Transplant aim to encourage people to give blood.
McDonald's "Spooky selfie" by R/GA London
McDonald's Halloween campaign lets families spook their selfies with a selection of web-based masks.
Equality means men stepping up and women letting them
Obvious. But it needs repeating. So, men: show up. And women: let the right men be your allies.
New initiative aims to support and develop BAME leadership in adland
CultureHeroes will formally launch in December.
Ad of the Week: Bayer helps humanize corporate brand
This is the pharma giant's first major corporate brand campaign.
Snap hopes to woo retailers and DTC brands with launch of dynamic ads
Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
Tag appoints Andria Vidler as EMEA CEO
Vidler joins after six years as CEO at Centaur Media.
Pearl & Dean hires David Weeks as consultant
Weeks left The Week last month.
What to expect from Steve Vranakis' new Greek mythology?
He is going to use branding to help rebuild Greece, apparently.
'This was for the black boy in the community': Behind the '56 black men' project
The series aims to challenge negative portrayals of black men in the media.
Samsung "Space selfie" by BBH London
To coincide with the 50th anniversary of the moon landing, Samsung's brand campaign invites people to create their own "space selfie" after launching two of its Galaxy 10 smartphones into the edge of the world's atmosphere.
What's the most iconic brand of the past 60 years?
The Marketing Society takes a look at six that represent six decades.
Unilever sales dip in Europe
FMCG giant also said natural and plant-based products continued to grow 'across all markets'.