The power of purpose
Best of 2014: How brands will help lead the movement to social good
R/GA appoints new global CCO and CXO
Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.
Doing deals by Zoom: the unexpected upside of Covid-era M&A
Demand for digital and marketing transformation skills is 'off the charts', according to this M&A deal-maker.
Pret a Manger awards media to Goodstuff as part of turnaround plan
Tony Holdway, the former Dreams and Domino's Pizza marketer, has been brought in on an interim basis.
British Heart Foundation marketing chief to leave in Covid-19 restructure
Charity expects to lose half of its income – about £60m – as a result of the pandemic.
Gousto plans to cook up a storm as it picks Mother for ad account
Recipe-box brand previously worked with M&C Saatchi.
Wells Fargo expands Barri Rafferty's role to include marketing
The former Ketchum CEO joined Wells Fargo two months ago.
Campaign, PR Week and Third Sector reveal winners of Purpose Awards EMEA
Winners were announced over two nights this week.
Droga5 elevates Damien Le Castrec to head of strategy
He joined Droga5 in 2018 as a strategy director.
How marketers can get a grip on media-buying inflation
More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that can help advertisers deal with rising prices.
Featured thought leaders
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Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Alain Sylvain
Founder, Sylvain Labs -
Ana Andjelic
SVP, Global Strategy Director at Havas LuxHub -
Faris Yakob
Co-founder, Genius Steals -
Kat Gordon
The 3% Conference -
Matt Eastwood
Worldwide Chief Creative Officer, JWT -
Thas Naseemuddeen
VP, Group Strategy Director, Deutsch LA -
Gustavo Martinez
Chief Executive Officer, J. Walter Thompson Co. -
Laura Fegley
Executive Creative Director, BBH New York -
Tham Khai Meng
Worldwide Chief Creative Officer, Ogilvy & Mather -
Andrew Benett
Global CEO, Havas Worldwide and Havas Creative Group -
Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Lincoln Bjorkman
Global Chief Creative Officer, Wunderman -
Creative Director, Multicultural, Geometry Global, North America
Founder, Portas
Campaign Jobs
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Creative Director Six-figure base plus 30% annual bonus and comprehensive benefits Mind Gym, New York City, New York
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Online Marketing Manager Undisclosed Adagio Tea, Skokie, IL
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Marketing Director - Greater Los Angeles Undisclosed Cushman & Wakefield Inc, Irvine, CA
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Consumer Media Manager Undisclosed Infinity Insurance, Birmingham, AL
1 BrewDog launches new ‘strongest beer’ a decade after armistice with German rival
Scottish brewer spent two years in a game of one-upmanship with Bavaria’s Schorschbräu, resulting in the likes of ‘Sink the Bismarck’.
1 Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
Burger King lists ingredients on Whopper wrappers to highlight natural flavors
The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.
Spotify says there’s more to life than music
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
Kopparberg on hunt for creative shop
Brand previously worked with agencies on project basis.
How to get ahead post-Covid: brand building and performance marketing
As the world tentatively feels its way out of lockdown, brands should invest in brand building and performance marketing…
Who will be the next creative pioneer after Terence Conran?
Conran’s trailblazing style became the norm and his influence is everywhere. But where will the next wave of creative talent come from?
Campaign podcast: Rival Saatchi agencies' secret talks and tackling discrimination in ads casting
UK editor-in-chief Gideon Spanier reveals what's in the new issue of Campaign.
Heinz animation highlights crisis of child hunger in UK
The brand has partnered food charity Magic Breakfast to feed schoolchildren at risk during the pandemic.
Publicis ends salary sacrifice for UK executives earlier than expected
Temporary pay cuts of 20%, 15% or 10% began in April.
Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage
After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.
Heinz "Silence the rumble" by BBH London
Heinz is raising awareness of the crisis of child hunger in the UK.
WFA says it has cracked cross-media measurement
The organisation unveils a framework and a proposed solution, to be tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
Pitch Update: Agencies shortlisted for Jacobs Douwe Egberts and Unicef media
Coventry Building Society is also reviewing its media account.
17 September
Account moves this week.
Sky Bet "New dawn" by Who Wot Why
Sky Bet gets floral to celebrate the start of the Premier League season.
Sport England "This girl can" by FCB Inferno
Sport England celebrates fitness for women in a reworked (Covid-friendly) version of its 'This girl can' campaign, which hopes to close the gender gap around activity levels.
Pick of the Week: Yorkshire Tea lifts the mood with comical return to the office
The brand’s work with Lucky General taps into the zeitgeist, with a funny answer to one of our problems.
Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
BBH joins League of Legends with Riot Games win
Singapore agency to support the global launch of Riot Games' upcoming mobile-first game.
DAN retains Philips account, scores APAC commerce scope
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
Is Netflix's Reed Hastings right to call working from home 'a pure negative'?
Hastings made the comment in an interview with the Wall Street Journal.
Watford grads fight hiring freeze by setting up own agency
Guap has gained business from small businesses and a local pub.
Movers & Shakers: Butterfinger, T-Mobile, Apple and more
This week's account of wins, losses, launches, lay-offs and hires.
MediaCom leads project to track representation in advertising
It will work with existing trade bodies.
Wacl launches Talent Award to act as gender equality catalyst
Competition previously called Future Leaders Award.