The power of purpose

The power of purpose

Best of 2014: How brands will help lead the movement to social good

Halloween 2021: Are you ready to get scary, or too spooked out?

Halloween 2021: Are you ready to get scary, or too spooked out?

Halloween is around the corner, and with COVID restrictions eased, consumers are expected to spend over $10 billion this spooky season.

Pitch Update: Taco Bell on the hunt for first UK creative agency

Pitch Update: Taco Bell on the hunt for first UK creative agency

Sweet news awaits for one of four agencies pitching for Ribena.

WPP fined $19 million by SEC over accounting and bribery claims

WPP fined $19 million by SEC over accounting and bribery claims

The holding company was fined for failing to ensure foreign subsidiaries met internal accounting controls.

Campaign podcast: Sir Martin Sorrell on S4's rapid growth and his £400m stake

Campaign podcast: Sir Martin Sorrell on S4's rapid growth and his £400m stake

Campaign's Simon Gwynn and Nicola Merrifield discuss the latest ads, then Gideon Spanier interviews S4 Capital's Sir Martin Sorrell.

Reuters "The source" by VMLY&R London

Reuters "The source" by VMLY&R London

Media group Reuters has embarked on its first major global brand campaign, by VMLY&R London.

Brands like McDonald’s are begging one TikTok star to revamp their logos

Brands like McDonald’s are begging one TikTok star to revamp their logos

The new logos really are…something.

Where are they now? Catching up with the normal people made internet famous by brands

Where are they now? Catching up with the normal people made internet famous by brands

Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).

Instagram "Yours to make" by Johannes Leonardo and Creative X

Instagram "Yours to make" by Johannes Leonardo and Creative X

Instagram has launched a global campaign by Johannes Leonardo and Facebook's in-house agency Creative X.

Takis "Listen to the haters" by Publicis.Poke

Takis "Listen to the haters" by Publicis.Poke

Snack brand Takis has launched in the UK with an out-of-home campaign by Publicis.Poke.

Featured thought leaders

Campaign Jobs

Leo Burnett rebrands children's charity in social initiative tie-up

Leo Burnett rebrands children's charity in social initiative tie-up

In partnership with The International Exchange, Leo Burnett employees have developed a new brand for the VIPLA Foundation.

Why mobile game advertising is “criminally underutilised”

Why mobile game advertising is “criminally underutilised”

Offering the right value exchange to gamers could be the key to brands unlocking enormous potential in the mobile environment

Instagram hails the power of self-discovery in global brand campaign

Instagram hails the power of self-discovery in global brand campaign

“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.

Ad of the week: Blue Shield of California’s ‘Do You Hear Me?’

Ad of the week: Blue Shield of California’s ‘Do You Hear Me?’

The spot, created by BSSP, stars tennis champion Venus Williams.

Movers & Shakers: Snapchat, McDonald’s, Starburst, Cinnabon and more

Movers & Shakers: Snapchat, McDonald’s, Starburst, Cinnabon and more

This week’s agency news, people on the move and brand buzz.

JustGiving "Jing" by Good Agency

JustGiving "Jing" by Good Agency

Online fundraising platform JustGiving has launched its first above-the-line campaign, by Good Agency.

Campaign Chemistry: Citi’s Nikki Darden

Campaign Chemistry: Citi’s Nikki Darden

Darden chats about DE&I, internal comms and global marketing at the financial services giant.

Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer

Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer

Zac Efron also features in series of trailers by Mother and Dubai Tourism.

BA work heralds reopening of transatlantic corridor

BA work heralds reopening of transatlantic corridor

Flights will begin again in November after an 18-month ban.

Vevo launches ad solution to reach Latinx audiences on CTV

Vevo launches ad solution to reach Latinx audiences on CTV

Somos Vevo allows brands to run pre-roll ads on Vevo Latino properties based on location or sub-genres.

Nonprofit Understood gives a voice to the neurodiverse community

Nonprofit Understood gives a voice to the neurodiverse community

The podcast network includes the program ‘How’d You Get THAT Job?!,’ which highlights the unexpected career paths of neurodivergent talent.

ASA reviews 'greenwashing'  regs as govt pledges more ambitious climate goals

ASA reviews 'greenwashing' regs as govt pledges more ambitious climate goals

The watchdog says new guidance is needed to help businesses get their advertising right amid increased focus on preventing climate change.

Wavemaker’s Christiaan Lette joins Wunderman Thompson as chief data officer

Wavemaker’s Christiaan Lette joins Wunderman Thompson as chief data officer

Lette will help clients, talent and the business use data for growth.

Finalists revealed for the 2021 Campaign US BIG Awards

Finalists revealed for the 2021 Campaign US BIG Awards

The Campaign BIG Awards celebrate excellence in advertising and are judged by a group of up-and-coming creatives.

B&Q encourages home improvement with emotional stop-motion animation

B&Q encourages home improvement with emotional stop-motion animation

'Choose change' celebrates the belief that anyone can improve their home and make life better.

Pick of the Week: Google’s ad shows it's OK not to know

Pick of the Week: Google’s ad shows it's OK not to know

Marcus Rashford was perfectly positioned to voice the inquisitive spot.

Dubai Tourism "A captivating saga" by Mother

Dubai Tourism "A captivating saga" by Mother

Dubai Tourism has released the latest film in its "Dubai presents" series, by Mother.

Klarna lampoons 'Neanderthal' credit models in new campaign

Klarna lampoons 'Neanderthal' credit models in new campaign

The campaign includes a pop-up that explores the history of money.

B&Q "Later means never" by Uncommon Creative Studio

B&Q "Later means never" by Uncommon Creative Studio

B&Q has launched an integrated campaign by Uncommon Creative Studio.

Boots, Baileys, Tena and more shortlisted for C4's Diversity in Advertising Award
'Agencies are killing the creative industry': Marc Lewis on the demise of portfolio ad schools

'Agencies are killing the creative industry': Marc Lewis on the demise of portfolio ad schools

Lewis doesn't want to appear like he's asking for charity because he doesn’t feel that is sustainable. Reciprocity with agencies is the answer, he argues.

Campaign AI global new-biz client spotlight: FMCG remains hottest sector in July
Bumble partners TikTok to support people as they get back into dating

Bumble partners TikTok to support people as they get back into dating

Content from TikTok stars will champion authentic personalities.

2071: the future of work... through a creative lens

2071: the future of work... through a creative lens

Everybody’s thinking about it. But what might work actually look like in the future? Campaign and Huawei UK ask four creatives for their vision

Rapp hosts ‘freshers’ activities to reconnect staff returning to office

Rapp hosts ‘freshers’ activities to reconnect staff returning to office

The agency's version of TV gameshow 'Taskmaster' will feature.