The power of purpose
Best of 2014: How brands will help lead the movement to social good
Will data privacy mean a two-tier internet for brands?
We're entering a world where data privacy is becoming currency.
Will Unilever's savings encourage other brands to try in-housing?
FMCG giant claims in its report that it saved €500m on marketing last year.
Red Bull and Heineken: F1 marketing overhaul is starting to pay off
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
Movers and Shakers: Lida, Dentsu Aegis Network, Dark Horses, Atom Bank and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Barclaycard "Upside down house" by Droga5 London
The Upside Down House, an unusual tourist attraction in Bournemouth, is featured in another quirky ad for Barclaycard in its "We take business seriously" campaign.
Is there purpose to campaigns for purpose?
Whether purpose-led campaigns are good business continues to divide people.
Account Person of the Year 2018: Julian Douglas
Douglas' juggling of VCCP's successful new-business machine and his extracurricular business activities impressed the judges.
Campaign loves... Orson Welles
The greatest voice in the world... probably
Barclaycard follows Crystal Barn with visit to Upside Down House
Vertically inverted visitor attraction is next business profiled in campaign for Barclaycard Payment Solutions.
Featured thought leaders
-
Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Alain Sylvain
Founder, Sylvain Labs -
Ana Andjelic
SVP, Global Strategy Director at Havas LuxHub -
Faris Yakob
Co-founder, Genius Steals -
Kat Gordon
The 3% Conference -
Matt Eastwood
Worldwide Chief Creative Officer, JWT -
Thas Naseemuddeen
VP, Group Strategy Director, Deutsch LA -
Gustavo Martinez
Chief Executive Officer, J. Walter Thompson Co. -
Laura Fegley
Executive Creative Director, BBH New York -
Tham Khai Meng
Worldwide Chief Creative Officer, Ogilvy & Mather -
Andrew Benett
Global CEO, Havas Worldwide and Havas Creative Group -
Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Lincoln Bjorkman
Global Chief Creative Officer, Wunderman -
Creative Director, Multicultural, Geometry Global, North America
Founder, Portas
Campaign Jobs
Thousands of jobs across advertising, creative, marketing and media
-
Creative Director Six-figure base plus 30% annual bonus and comprehensive benefits Mind Gym, New York City, New York
1 Dear Mother London employees: Your official NYC job offer
The State-side sister shop is unapologetically trying to poach talent after Mother London won Campaign Agency of the Year 2018.
1 Keith Reinhard outlines the future of advertising
The chairman emeritus of DDB Worldwide says modern advertising, built on bursts of creativity and the introduction of new technologies, will give way to a new era of storytelling and building connections with consumers.
Creative Person of the Year 2018: Richard Brim
His output is an awards magnet...
Ogilvy loses British Gas DM account
Centrica has narrowed shortlist in its integrated pitch from four to three.
Paddy Power "Brexit bunker" by Officer & Gentleman
Former footballer Eric Cantona is fronting Paddy Power's new campaign, which promotes the gambling brand's "Brexit bunker".
Ocean Outdoor eyes further M&A as revenue climbs 15%
Company said it is 'well-positioned to continue its organic growth and M&A strategies'.
Maldon Sea Salt and Absolute Radio tour UK to find best chippie
Bush & Richie will travel around the country.
New Zealand brands pull ads from Facebook and Google after Christchurch attack
Move comes as two industry associations issue statement condemning social platforms over spread of hate content.
McDonald's "We could" by Leo Burnett London
McDonald's is pushing its coffee's quality credentials by showing the ridiculous ways in which the fast-food giant could talk about McCafé (but doesn't).
Mother's Hermeti Balarin: Palm oil awareness fight goes on
'Rang-tan' follow-ups have pushed Greenpeace petition above 1.25 million signatures.
Agency Head of the Year 2018: Dame Cilla Snowball
She steered AMV back on a strong course before leaving
Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'
Brand chief says in-housing biddable media is successful...
UK advertising exports jump 18% to £6.9bn despite Brexit
2017 figures are in new Advertising Association exports report.
Google eyes future of using less data for ads as prediction power improves
Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.
Cadbury updates Freddo Treasures campaign following backlash
Confectionery brand pulls references to digging near historic sites after complaints from archaeologists.
Campaign US Power of Purpose Awards 2019 winners revealed
Those behind the campaigns will be honored during a night of celebration on Thursday April 4.
Martin Sorrell: Amazon's advertising business will be worth $100bn
Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.
Mark Read drops more hints about changing WPP
Redefining creativity, giving agency leaders more financial freedom and making client services more consultant-like are on the WPP chief's agenda.
Nic Cooper departs Sledge after management buyout
Cooper has led brand experience agency since foundation in 1991.
Influencers should 'be their own creative director' to improve campaigns
Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.
Win an Apple Watch worth £279! Have your say in Haymarket's 2019 Annual Jobs Survey
Voice your opinions in the 2019 Annual Jobs Survey from Haymarket Media Group and be in with the chance to win an Apple Watch Series 3.
How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
What does creative success mean? Seeing people like me
Raafaye Ali Sheikh, an alumni of the D&AD Shift programme, reflects on the barriers that almost prevented him from accessing the creative industries.
How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
6 takeaways from #DiverseMinds
The second industry conference on neurodiversity has created positive momentum and tangible action points to creating a more inclusive industry.
The year-long battle for gender equality (and the power of Women's History Month)
Index Exchange's Amanda Keleher shares why women need to push for gender equality beyond the month of March.
Why Liberty Mutual chose funny mascots in new campaign
Humor and fictional personalities are both firsts for the insurance company.