The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Gen Z Tinder users are all about being real and staying lit

Gen Z Tinder users are all about being real and staying lit

The majority of Tinder users are now between the agencies of 18 and 24.

AB InBev demands 'punishing payment terms' in upcoming global media review

AB InBev demands 'punishing payment terms' in upcoming global media review

"I would not be surprised if some major media agency groups got together and agreed to reject this brief."

Spice giant McCormick & Co calls U.S. media review
Facebook generates 335,000 voter registrations, Electoral Commission says
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Facebook generates 335,000 voter registrations, Electoral Commission says

Snapchat is also running activity.

Advertising's alcohol dilemma: how not to be merry at Xmas
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Advertising's alcohol dilemma: how not to be merry at Xmas

Matt Adams got a big response when he wrote about giving up alcohol. Now he returns to the subject as Christmas looms.

NHS promotes change in organ-donation law with dreamy spot
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NHS promotes change in organ-donation law with dreamy spot

Change in law means everyone becomes donors unless they opt out or are part of excluded group.

CMA launches investigation into Daily Mail owner's acquisition of i
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CMA launches investigation into Daily Mail owner's acquisition of i

DMGT already said it expected competition watchdog to review deal.

Ad Council raises $5.6M for social good causes
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Ad Council raises $5.6M for social good causes

The event, hosted by Ellie Kemper, honored Johnson & Johnson Chairman and CEO Alex Gorsky.

Fair play there's no Customer Engagement Agency of the Decade
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Fair play there's no Customer Engagement Agency of the Decade

Let's stop redefining what we do all the time and focus on getting new customers.

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Why marketers should take note of Facebook and Amazon's moves in digital audio
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1 Why marketers should take note of Facebook and Amazon's moves in digital audio

What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.

Sky plots future with AR tech as football broadcast rivals circle

Sky plots future with AR tech as football broadcast rivals circle

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Volumetric capture in golf could help set Sky apart as premium football-watching service.

Edgar the dragon dons Christmas jumper in Save the Children Channel 4 takeover

Edgar the dragon dons Christmas jumper in Save the Children Channel 4 takeover

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Charity is collaborating with Duracell, John Lewis/Waitrose, M&S, Moonpig and Smyths to promote Christmas Jumper Day fundraiser.

No Medium of the Decade? Cinema would be a worthy winner

No Medium of the Decade? Cinema would be a worthy winner

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The heads of the UK's two rival cinema ad sales houses unite to challenge Campaign's view.

Carlings "The last statement" by Virtue

Carlings "The last statement" by Virtue

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On a mission to lower the environmental impact of fast fashion, Scandinavian fashion retailer Carlings has created the world's first augmented reality T-shirt.

Brand Experience Agency of the Decade: Amplify

Brand Experience Agency of the Decade: Amplify

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It was founded only in 2008...

In 2020, content diversification will be brands' top challenge and opportunity

In 2020, content diversification will be brands' top challenge and opportunity

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Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.

TaylorMade Golf names Innocean USA media AOR after year-long review

TaylorMade Golf names Innocean USA media AOR after year-long review

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The shop will handle all broadcast, digital and print planning and buying.

Ad of the Week: Folgers puts refreshed jingle in hilariously awkward situations

Ad of the Week: Folgers puts refreshed jingle in hilariously awkward situations

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Say hello to the "Folgers Morning Harmonizers."

'Personalization' is marketing word of the year, according to ANA

'Personalization' is marketing word of the year, according to ANA

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Last year's was 'brand purpose.' Which is actually two words.

Diageo taps Anomaly as lead creative agency for Bulleit

Diageo taps Anomaly as lead creative agency for Bulleit

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The MDC Partners shop won Diageo's global Johnnie Walker account this spring.

Nestlé's diversity success story is a road map for all brands and agencies

Nestlé's diversity success story is a road map for all brands and agencies

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Its marketing arm has radically stepped up inclusion over the past two years.

CMA cites continued concerns over Bauer acquisitions

CMA cites continued concerns over Bauer acquisitions

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Anti-competition watchdog has published preliminary findings of phase two of investigation.

OnePlus tours Europe with digital piano made from 17 smartphones

OnePlus tours Europe with digital piano made from 17 smartphones

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Piano was played by musician Karim Kamar on European tour.

Hearst UK appoints new head of client solutions

Hearst UK appoints new head of client solutions

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Ollie Lloyd, founder of the website Great British Chef, has joined Hearst.

The truth about well-being in our industry

The truth about well-being in our industry

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Many agencies are still failing to address the well-being of their people and only pay lip service to mental health.

Warning: this Campaign Christmas podcast contains singing and profanities

Warning: this Campaign Christmas podcast contains singing and profanities

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Rick Brim, David Kolbusz and Chaka Sobhani join Claire Beale to discuss the creative year.

Pink is 'too expected' a brand color for new Lyft Pink membership service

Pink is 'too expected' a brand color for new Lyft Pink membership service

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The new logo segues from green to blue to orange to purple.

Hollywood producer lends talents to new kids' toy and book 'Reindeer in Here'
ISBA and Ingenuity join forces on agency search

ISBA and Ingenuity join forces on agency search

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Ingenuity will be tasked with working with ISBA members seeking support for their agency search and selection.

Hot in 2019: Top 20 creatives

Hot in 2019: Top 20 creatives

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Dragons, vulvas, Lionesses... crystals.

Vodafone unveils Christmas tree with digital effects to bring rewards scheme to life
Genetic testing is redefining the role for food brands

Genetic testing is redefining the role for food brands

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New channels and chances will reveal themselves to advertisers in the next year.

The first 100 days: what the new CMO of WeWork needs to do

The first 100 days: what the new CMO of WeWork needs to do

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Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.

Clos19 "Clos19 x Jamie Cullum" by Uncommon

Clos19 "Clos19 x Jamie Cullum" by Uncommon

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Clos19 has enlisted the musical talents of jazz-pop singer Jamie Cullum to compose personalised songs for the public.

Pitch Update: SAP calls global media review, Audi retains BBH

Pitch Update: SAP calls global media review, Audi retains BBH

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Marcus by Goldman Sachs has appointed St Luke's as creative agency.