The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Will data privacy mean a two-tier internet for brands?

Will data privacy mean a two-tier internet for brands?

We're entering a world where data privacy is becoming currency.

Will Unilever's savings encourage other brands to try in-housing?

Will Unilever's savings encourage other brands to try in-housing?

FMCG giant claims in its report that it saved €500m on marketing last year.

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

Movers and Shakers: Lida, Dentsu Aegis Network, Dark Horses, Atom Bank and more
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Movers and Shakers: Lida, Dentsu Aegis Network, Dark Horses, Atom Bank and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Barclaycard "Upside down house" by Droga5 London
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Barclaycard "Upside down house" by Droga5 London

The Upside Down House, an unusual tourist attraction in Bournemouth, is featured in another quirky ad for Barclaycard in its "We take business seriously" campaign.

Is there purpose to campaigns for purpose?
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Is there purpose to campaigns for purpose?

Whether purpose-led campaigns are good business continues to divide people.

Account Person of the Year 2018: Julian Douglas
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Account Person of the Year 2018: Julian Douglas

Douglas' juggling of VCCP's successful new-business machine and his extracurricular business activities impressed the judges.

Campaign loves... Orson Welles
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Campaign loves... Orson Welles

The greatest voice in the world... probably

Barclaycard follows Crystal Barn with visit to Upside Down House
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Barclaycard follows Crystal Barn with visit to Upside Down House

Vertically inverted visitor attraction is next business profiled in campaign for Barclaycard Payment Solutions.

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Keith Reinhard outlines the future of advertising
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1 Keith Reinhard outlines the future of advertising

The chairman emeritus of DDB Worldwide says modern advertising, built on bursts of creativity and the introduction of new technologies, will give way to a new era of storytelling and building connections with consumers.

Creative Person of the Year 2018: Richard Brim

Creative Person of the Year 2018: Richard Brim

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His output is an awards magnet...

Ogilvy loses British Gas DM account

Ogilvy loses British Gas DM account

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Centrica has narrowed shortlist in its integrated pitch from four to three.

Paddy Power "Brexit bunker" by Officer & Gentleman

Paddy Power "Brexit bunker" by Officer & Gentleman

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Former footballer Eric Cantona is fronting Paddy Power's new campaign, which promotes the gambling brand's "Brexit bunker".

Ocean Outdoor eyes further M&A as revenue climbs 15%

Ocean Outdoor eyes further M&A as revenue climbs 15%

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Company said it is 'well-positioned to continue its organic growth and M&A strategies'.

Maldon Sea Salt and Absolute Radio tour UK to find best chippie

Maldon Sea Salt and Absolute Radio tour UK to find best chippie

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Bush & Richie will travel around the country.

New Zealand brands pull ads from Facebook and Google after Christchurch attack

New Zealand brands pull ads from Facebook and Google after Christchurch attack

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Move comes as two industry associations issue statement condemning social platforms over spread of hate content.

McDonald's "We could" by Leo Burnett London

McDonald's "We could" by Leo Burnett London

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McDonald's is pushing its coffee's quality credentials by showing the ridiculous ways in which the fast-food giant could talk about McCafé (but doesn't).

Mother's Hermeti Balarin: Palm oil awareness fight goes on

Mother's Hermeti Balarin: Palm oil awareness fight goes on

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'Rang-tan' follow-ups have pushed Greenpeace petition above 1.25 million signatures.

Agency Head of the Year 2018: Dame Cilla Snowball

Agency Head of the Year 2018: Dame Cilla Snowball

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She steered AMV back on a strong course before leaving

Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'

Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'

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Brand chief says in-housing biddable media is successful...

UK advertising exports jump 18% to £6.9bn despite Brexit

UK advertising exports jump 18% to £6.9bn despite Brexit

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2017 figures are in new Advertising Association exports report.

Google eyes future of using less data for ads as prediction power improves

Google eyes future of using less data for ads as prediction power improves

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Tech giant collects 'miniscule' amount of data that is used for ads in relation to what it collects in total.

Cadbury updates Freddo Treasures campaign following backlash

Cadbury updates Freddo Treasures campaign following backlash

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Confectionery brand pulls references to digging near historic sites after complaints from archaeologists.

Campaign US Power of Purpose Awards 2019 winners revealed

Campaign US Power of Purpose Awards 2019 winners revealed

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Those behind the campaigns will be honored during a night of celebration on Thursday April 4.

Martin Sorrell: Amazon's advertising business will be worth $100bn

Martin Sorrell: Amazon's advertising business will be worth $100bn

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Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Mark Read drops more hints about changing WPP

Mark Read drops more hints about changing WPP

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Redefining creativity, giving agency leaders more financial freedom and making client services more consultant-like are on the WPP chief's agenda.

Nic Cooper departs Sledge after management buyout

Nic Cooper departs Sledge after management buyout

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Cooper has led brand experience agency since foundation in 1991.

Influencers should 'be their own creative director' to improve campaigns

Influencers should 'be their own creative director' to improve campaigns

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Influencer agency Takumi warns brands to be clearer on what their strategy is for deploying influencer marketing.

Win an Apple Watch worth £279! Have your say in Haymarket's 2019 Annual Jobs Survey

Win an Apple Watch worth £279! Have your say in Haymarket's 2019 Annual Jobs Survey

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Voice your opinions in the 2019 Annual Jobs Survey from Haymarket Media Group and be in with the chance to win an Apple Watch Series 3.

How automotive is navigating a transforming landscape

How automotive is navigating a transforming landscape

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Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...

What does creative success mean? Seeing people like me

What does creative success mean? Seeing people like me

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Raafaye Ali Sheikh, an alumni of the D&AD Shift programme, reflects on the barriers that almost prevented him from accessing the creative industries.

How automotive is navigating a transforming landscape

How automotive is navigating a transforming landscape

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Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...

6 takeaways from #DiverseMinds

6 takeaways from #DiverseMinds

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The second industry conference on neurodiversity has created positive momentum and tangible action points to creating a more inclusive industry.

The year-long battle for gender equality (and the power of Women's History Month)

The year-long battle for gender equality (and the power of Women's History Month)

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Index Exchange's Amanda Keleher shares why women need to push for gender equality beyond the month of March.

Why Liberty Mutual chose funny mascots in new campaign

Why Liberty Mutual chose funny mascots in new campaign

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Humor and fictional personalities are both firsts for the insurance company.