The power of purpose
Best of 2014: How brands will help lead the movement to social good
Halloween 2021: Are you ready to get scary, or too spooked out?
Halloween is around the corner, and with COVID restrictions eased, consumers are expected to spend over $10 billion this spooky season.
Pitch Update: Taco Bell on the hunt for first UK creative agency
Sweet news awaits for one of four agencies pitching for Ribena.
WPP fined $19 million by SEC over accounting and bribery claims
The holding company was fined for failing to ensure foreign subsidiaries met internal accounting controls.
Campaign podcast: Sir Martin Sorrell on S4's rapid growth and his £400m stake
Campaign's Simon Gwynn and Nicola Merrifield discuss the latest ads, then Gideon Spanier interviews S4 Capital's Sir Martin Sorrell.
Reuters "The source" by VMLY&R London
Media group Reuters has embarked on its first major global brand campaign, by VMLY&R London.
Brands like McDonald’s are begging one TikTok star to revamp their logos
The new logos really are…something.
Where are they now? Catching up with the normal people made internet famous by brands
Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).
Instagram "Yours to make" by Johannes Leonardo and Creative X
Instagram has launched a global campaign by Johannes Leonardo and Facebook's in-house agency Creative X.
Takis "Listen to the haters" by Publicis.Poke
Snack brand Takis has launched in the UK with an out-of-home campaign by Publicis.Poke.
Featured thought leaders
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Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Alain Sylvain
Founder, Sylvain Labs -
Ana Andjelic
SVP, Global Strategy Director at Havas LuxHub -
Faris Yakob
Co-founder, Genius Steals -
Kat Gordon
The 3% Conference -
Matt Eastwood
Worldwide Chief Creative Officer, JWT -
Thas Naseemuddeen
VP, Group Strategy Director, Deutsch LA -
Gustavo Martinez
Chief Executive Officer, J. Walter Thompson Co. -
Laura Fegley
Executive Creative Director, BBH New York -
Tham Khai Meng
Worldwide Chief Creative Officer, Ogilvy & Mather -
Andrew Benett
Global CEO, Havas Worldwide and Havas Creative Group -
Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson -
Lincoln Bjorkman
Global Chief Creative Officer, Wunderman -
Creative Director, Multicultural, Geometry Global, North America
Founder, Portas
Campaign Jobs
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Creative Director Six-figure base plus 30% annual bonus and comprehensive benefits Mind Gym, New York City, New York
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Online Marketing Manager Undisclosed Adagio Tea, Skokie, IL
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Marketing Director - Greater Los Angeles Undisclosed Cushman & Wakefield Inc, Irvine, CA
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Consumer Media Manager Undisclosed Infinity Insurance, Birmingham, AL
1 Omnicom beats Publicis to clinch Mercedes' global agency consolidation
In unusual move, Omnicom buys two German agencies that already work with client.
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1 Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
Leo Burnett rebrands children's charity in social initiative tie-up
In partnership with The International Exchange, Leo Burnett employees have developed a new brand for the VIPLA Foundation.
Why mobile game advertising is “criminally underutilised”
Offering the right value exchange to gamers could be the key to brands unlocking enormous potential in the mobile environment
Instagram hails the power of self-discovery in global brand campaign
“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.
Ad of the week: Blue Shield of California’s ‘Do You Hear Me?’
The spot, created by BSSP, stars tennis champion Venus Williams.
Movers & Shakers: Snapchat, McDonald’s, Starburst, Cinnabon and more
This week’s agency news, people on the move and brand buzz.
JustGiving "Jing" by Good Agency
Online fundraising platform JustGiving has launched its first above-the-line campaign, by Good Agency.
Campaign Chemistry: Citi’s Nikki Darden
Darden chats about DE&I, internal comms and global marketing at the financial services giant.
Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer
Zac Efron also features in series of trailers by Mother and Dubai Tourism.
BA work heralds reopening of transatlantic corridor
Flights will begin again in November after an 18-month ban.
Vevo launches ad solution to reach Latinx audiences on CTV
Somos Vevo allows brands to run pre-roll ads on Vevo Latino properties based on location or sub-genres.
Nonprofit Understood gives a voice to the neurodiverse community
The podcast network includes the program ‘How’d You Get THAT Job?!,’ which highlights the unexpected career paths of neurodivergent talent.
ASA reviews 'greenwashing' regs as govt pledges more ambitious climate goals
The watchdog says new guidance is needed to help businesses get their advertising right amid increased focus on preventing climate change.
Wavemaker’s Christiaan Lette joins Wunderman Thompson as chief data officer
Lette will help clients, talent and the business use data for growth.
Finalists revealed for the 2021 Campaign US BIG Awards
The Campaign BIG Awards celebrate excellence in advertising and are judged by a group of up-and-coming creatives.
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B&Q encourages home improvement with emotional stop-motion animation
'Choose change' celebrates the belief that anyone can improve their home and make life better.
Pick of the Week: Google’s ad shows it's OK not to know
Marcus Rashford was perfectly positioned to voice the inquisitive spot.
Dubai Tourism "A captivating saga" by Mother
Dubai Tourism has released the latest film in its "Dubai presents" series, by Mother.
Klarna lampoons 'Neanderthal' credit models in new campaign
The campaign includes a pop-up that explores the history of money.
B&Q "Later means never" by Uncommon Creative Studio
B&Q has launched an integrated campaign by Uncommon Creative Studio.
Boots, Baileys, Tena and more shortlisted for C4's Diversity in Advertising Award
Six brands and their agencies are in the running.
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'Agencies are killing the creative industry': Marc Lewis on the demise of portfolio ad schools
Lewis doesn't want to appear like he's asking for charity because he doesn’t feel that is sustainable. Reciprocity with agencies is the answer, he argues.
Campaign AI global new-biz client spotlight: FMCG remains hottest sector in July
Wavemaker had a strong showing.
Bumble partners TikTok to support people as they get back into dating
Content from TikTok stars will champion authentic personalities.
2071: the future of work... through a creative lens
Everybody’s thinking about it. But what might work actually look like in the future? Campaign and Huawei UK ask four creatives for their vision
Rapp hosts ‘freshers’ activities to reconnect staff returning to office
The agency's version of TV gameshow 'Taskmaster' will feature.