Advertising news and opinion from international thought leaders

Lee Clow October 21, 2014

The power of purpose

Best of 2014: How brands will help lead the movement to social good

Coors Banquet embraces heritage in new 'Carry the West' campaign

Spark Foundry swoops for Wavemaker's Sinclair to lead global strategy

Omar Oakes Added 14 hours ago

Spark Foundry swoops for Wavemaker's Sinclair to lead global strategy

Spark Foundry UK has hired Wavemaker's global strategy chief Shula Sinclair for a newly-created role aimed at boosting the Publicis Groupe-owned media agency's global output.

Google suspends 'scam' ads featuring Facebook accuser Martin Lewis

Emily Tan Added 15 hours ago

Google suspends 'scam' ads featuring Facebook accuser Martin Lewis

Google has suspended all ads that feature Martin Lewis, the founder of Moneysavingexpert.com who is suing Facebook for failing to take down fake ads that use his name and face.

Zoë Beery Added 15 hours ago

Here's how brands celebrated Earth Day

As the planet warms, any attention is more than welcome.

Robb Henzi and Galla Barrett Added 15 hours ago

Is blockchain the future of U.S. cannabis industry?

How cashless solutions play a pivotal in growing cannabuisness.

Why brands are failing to deliver the intuitive, online experiences that modern women crave

Erminia Blackden Added 15 hours ago

Why brands are failing to deliver the intuitive, online experiences that modern women crave

There are millions of modern, independent women with money in their pocket and the desire to spend it - but brands need to work harder to help them do so, warns Partners Andrews Aldridge's head of strategy.

Sherlock Gnomes takes over Baker Street tube

Gurjit Degun Added 16 hours ago

Sherlock Gnomes takes over Baker Street tube

Paramount Pictures has placed a number of gnomes at Baker Street tube station to mark the release of Sherlock Gnomes.

Maltesers "Celebrating similarities" by AMV BBDO

After its hugely successful "Look on the light side of disability" campaign, Maltesers is tackling a different diversity issue: the gender imbalance in advertising.

Lucozade Energy "David & Goliath" by Grey London

Lucozade Energy goes back to biblical times by purporting to tell the sequel to the David and Goliath epic.

Featured thought leaders

Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson
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Founder, Sylvain Labs
Ana Andjelic
SVP, Global Strategy Director at Havas LuxHub
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Co-founder, Genius Steals
Kat Gordon
The 3% Conference
Matt Eastwood
Worldwide Chief Creative Officer, JWT
Thas Naseemuddeen
VP, Group Strategy Director, Deutsch LA
Gustavo Martinez
Chief Executive Officer, J. Walter Thompson Co.
Laura Fegley
Executive Creative Director, BBH New York
Tham Khai Meng
Worldwide Chief Creative Officer, Ogilvy & Mather
Andrew Benett
Global CEO, Havas Worldwide and Havas Creative Group
Lucie Greene
Worldwide Director, the Innovation Group, J. Walter Thompson
Lincoln Bjorkman
Global Chief Creative Officer, Wunderman
Creative Director, Multicultural, Geometry Global, North America
Founder, Portas

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1 Creativity's female future: Meet the next generation of women redefining creativity

Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow.

2 Ex-Channel 4 boss Abraham launches advertising and production company

3 Under Armour pulls ads from YouTube as 300 brands' ads found on extremist content

4 Maltesers shines spotlight on misrepresented women in latest effort to diversify advertising

5 Saatchi & Saatchi London revamps leadership line-up

6 Ford's global creative review spells trouble for longtime partner WPP

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7 Read and Scott: 'We don't believe break-up of WPP makes sense'

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8 Has Sir Martin Sorrell been a positive force for the ad industry?

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9 Jo Coombs quits OgilvyOne

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10 The Sorrell saga: a Campaign podcast dissecting the news

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Share October 26, 2016

1 Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective.