The North America CEO talks about her first few months at the WPP firm after 25 years at McCann.
Creative review overseen by Virgin and intermediary Creativebrief.
WhatsApp's first international marketing campaign highlights the benefits of end-to-end encryption for ensuring users' privacy.
The ad pushes BT Enterprise as a reliable service in an unreliable world.
Molly Wilkof will work across the entire portfolio of Adam & Eve/DDB clients.
To promote Jeremy Clarkson's new Amazon show, posters have been launched which read "Jeremy Clarkson is a F***er".
Jeremy Clarkson is fronting a new Amazon Prime Video series in which he documents the highs, lows and Lamborghini tractors involved in becoming a farmer.
Government is reported to be considering a sale of the broadcaster sooner than expected.
Campaign is created by BBDO.
Creative Director Six-figure base plus 30% annual bonus and comprehensive benefits Mind Gym, New York City, New York
Online Marketing Manager Undisclosed Adagio Tea, Skokie, IL
Marketing Director - Greater Los Angeles Undisclosed Cushman & Wakefield Inc, Irvine, CA
Consumer Media Manager Undisclosed Infinity Insurance, Birmingham, AL
Why the Ogilvy UK vice-chair believes creativity needs a rebrand.
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
The former NY general manager will be charged with managing the firm’s recent growth spurt as well as its return to the “new normal."
CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay.
PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.
Interpublic Group agencies with offices in the Motor City that support General Motors, including Weber Shandwick, are participating in the program.
But it may be months before other employees return to a hectic work travel schedule, if ever.
The campaign focuses on the importance of pronouns in the LGBTQ+ community.
NGOs, Unicef and MusicMagpie target summit of world leaders.
British Heart Foundation brought fundraising and communications together.
The role of ESG in marketing is growing…
The lessons from a pioneering internship scheme that demonstrates why the industry can and should embrace neurodiversity.
The armchair stars give their verdicts on Citroën’s new ë-C4 electric car.
Associate editor Kate Magee talks to the Ogilvy vice-chairman ahead of his Nudgestock 2021 festival.
MediaCom's Gill Reid wins inaugural Outstanding Contribution to Outdoor Award
The Outdoor Media Awards 2021 winners reflect a pandemic year in which outdoor felt like the medium that mattered.
The PSA, created by Ogilvy DC, puts a spin on the “birds and the bees” talk to raise awareness for colorectal cancer.
Eric Catona, Ian Wright and Peter Crouch have returned to the small screen.
The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm.
The U.S. ad market will grow 22% in 2021 after the pandemic trough, per GroupM
Agency already handles sister brand SSE Energy.
Café Bustelo, HBO Max and Presidente launched campaigns ahead of the movie release.
This week’s agency news, people on the move and brand buzz.
The virtual production technique uses a live backdrop to place objects in a computer-generated world.
While many agencies and brands may be keen to work with diverse spokespersons, they must adapt PR strategies carefully for each market and be aware of the perils of 'pridewashing'.
The Kerry Washington-produced film follows the skin health journeys of seven families.
The firm will help the organizations expand fundraising and outreach nationally.