The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Comparethemarket.com "Meerkat movies" by VCCP

Comparethemarket.com "Meerkat movies" by VCCP

Ten years after meeting the public, Comparethemarket.com's meerkats have become a successful franchise for the brand.

Private view: Good things happen in summer (with Ross Neil and Mark Elwood)

Private view: Good things happen in summer (with Ross Neil and Mark Elwood)

McCann London's Ross Neil and MullenLowe London's Mark Elwood review ads from Wimbledon, Pride, Heineken, Corona, Boots, Stonewall, Oasis, Domino's, Beats by Dre and Volkswagen.

The long, hard road to simple marketing

The long, hard road to simple marketing

Marketers seduced by simple are less enthusiastic about getting into bed with the Hydra-headed, multi-limbed creature of complexity.

Why brands should take another look at the children's entertainment market
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Why brands should take another look at the children's entertainment market

A media narrative that insists parents are frightened of "screen time" is serving to distort the opportunities afforded to brands by the vibrant kids entertainment market.

Wear your Lions with pride: creativity has come home
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Wear your Lions with pride: creativity has come home

Football might not have come home this summer, but creativity did.

IPA Bellwether: Client budget growth rebounds from two-year low
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IPA Bellwether: Client budget growth rebounds from two-year low

The trend of faltering growth in advertising budgets has been interrupted by a rebound in Q2 2018, led by main media and internet spending, according to the IPA's quarterly Bellwether report.

Michael Roth: Empower your people to bring diversity to life
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Michael Roth: Empower your people to bring diversity to life

The IPG chief exec says the stats on women in the industry are "embarrassing" and those on people of color are "disgusting."

Friends co-creator reveals 'ageist' fears she had for show
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Friends co-creator reveals 'ageist' fears she had for show

Marta Kauffman also shared why her new series, Grace and Frankie, could not work for linear TV, as industry leaders gathered to talk about age at an event hosted by McCann.

Major shade thrown in Covergirl's new unscripted campaign
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Major shade thrown in Covergirl's new unscripted campaign

The makeup brand partnered with Droga5 to bring "Shade for Shade" to life.

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Hellmann's launches UK food tour selling sandwiches
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Hellmann's launches UK food tour selling sandwiches

Hellmann's, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK.

One has the power: What Publicis Groupe's Annette King will do with it
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One has the power: What Publicis Groupe's Annette King will do with it

Publicis Groupe UK's first ever chief executive, Annette King, may not have been in Cannes, but she has had plenty to occupy her time since taking up the role.

The boss is dead, long live the boss
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The boss is dead, long live the boss

You don't get to the top without making a few enemies. Says who? While this approach to leadership was once, perhaps still is, considered an acceptable pay-off for the tough decisions needed in business, to me, it feels like turning a blind eye.

Cadbury "What makes it so Twirly?" by VCCP
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Cadbury "What makes it so Twirly?" by VCCP

Have you ever thought about what makes a Twirl chocolate bar so... Twirly?

Why mainstream is a mainstay: the power of mass-market brands in uncertain times
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Why mainstream is a mainstay: the power of mass-market brands in uncertain times

In a complex and confusing era, mass-market brands provide a rare touchpoint for shared understanding, a lens through which consumers can better navigate the world around them. But are brands taking them for granted?

Lenovo hires Publicis Media for global media business
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Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

Campaign Big Awards winners talk best campaigns
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Campaign Big Awards winners talk best campaigns

From Grey and The British Heart Foundation's "Hard & Fast" to VCCP with 'Comparethemeerkat.com', we spoke to creatives about their previous Campaign Big Award-winning campaigns.

Former Saatchis chairman Alan Bishop takes helm at Creative Industries Federation
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Former Saatchis chairman Alan Bishop takes helm at Creative Industries Federation

Former Saatchi & Saatchi global chairman Alan Bishop is today taking over the leadership of the lobby group Creative Industries Federation from its founding chief executive John Kampfner.

Why Solace Women's Aid got #StopItComingHome trending in the World Cup
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Why Solace Women's Aid got #StopItComingHome trending in the World Cup

How a social media campaign successfully rose awareness of domestic violence over the World Cup.

Should brands banish fear and embrace sex as a marketing tool?
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Should brands banish fear and embrace sex as a marketing tool?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

Behind the Havas pen that lets you tune in on the sly
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Behind the Havas pen that lets you tune in on the sly

The World Cup may be over so it's now safe for Havas to reveal the secret piece of tech it created that allowed football fans to listen to the tournament in meetings and at work without their colleagues ever knowing.

Weber Shandwick buys London agency co-founded by comedian and social star David Schneider
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Weber Shandwick buys London agency co-founded by comedian and social star David Schneider

Weber Shandwick has acquired That Lot, the London-based social creative agency co-founded by British comedian, actor, writer and director David Schneider.

Disney and PHE break down the essentials of collaboration amid Star Wars tie-up
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Disney and PHE break down the essentials of collaboration amid Star Wars tie-up

For the fifth year running, Public Health England is working with Disney to bring cinematic inspiration to the Change4Life campaign. Here, the top marketers at both organisations explain why the collaboration works.

StubHub plays on your impulses with 72andSunny campaign
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StubHub plays on your impulses with 72andSunny campaign

A trio of celebrities cap punchy new ads by the L.A. shop.

Maltesers launches Buttons brand extension with digital campaign
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Maltesers launches Buttons brand extension with digital campaign

Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product in the bitesize chocolate brand that arrives in shops this month.

TfL dangles £500,000 prize for ads reflecting female diversity
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TfL dangles £500,000 prize for ads reflecting female diversity

One brand could win £500,000 of free media space on Transport for London's tube, rail and bus network in early 2019 as first prize in a new competition for ads that represent the diversity of London's female population.

Why tech is at the heart of the Goodwood Festival of Speed
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Why tech is at the heart of the Goodwood Festival of Speed

Goodwood Festival of Speed celebrated its silver jubilee over the weekend, with brands including Honda, MasterCard, Siemens and Mini investing in large-scale activations. Gurjit Degun paid a visit to find out more.

Visa renames Southgate tube station 'Gareth' to welcome England football team home
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Visa renames Southgate tube station 'Gareth' to welcome England football team home

Visa has arranged for Transport for London to rename Southgate tube station in North London as "Gareth Southgate" for two days as one of two tributes to the performance of England's football team.

How technology is disrupting the automotive industry: all you need to know
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How technology is disrupting the automotive industry: all you need to know

The automotive market is undergoing a profound technology-driven transformation and there are major implications for marketing. As focus shifts from ads to experiences, where should marketers place their bets?

Sun Bingo kicks off Jeremy Kyle sponsorship on ITV
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Sun Bingo kicks off Jeremy Kyle sponsorship on ITV

Sun Bingo has brought back Jayde Adams, the face of its recent "Are you gonna Bingo?" campaign, to appear in idents for its new Jeremy Kyle Show sponsorship.

Orange "The thread" by Publicis Conseil
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Orange "The thread" by Publicis Conseil

Orange's global campaign uses the metaphor of a thread to show how the brand connects people in a complex digital world.

Former M&S marketer Patrick Bousquet-Chavanne joins Dubai mall operator as CEO
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Former M&S marketer Patrick Bousquet-Chavanne joins Dubai mall operator as CEO

Patrick Bousquet-Chavanne, who left Marks & Spencer in May following a business restructure, has been appointed chief executive at Dubai-based Emaar Malls.

Facial detection tech makes dyslexic experience real
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Facial detection tech makes dyslexic experience real

Leo Burnett London is using out-of-home tech to show what it's like to have dyslexia.

Has the Cannes 2017 hangover been dispatched?
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Has the Cannes 2017 hangover been dispatched?

Having been left with a headache in the wake of last year's announcement of Publicis Groupe's withdrawal, this year's pared-back festival aimed to dispel some of the concerns surrounding its format.

P&G's Marc Pritchard: age is the 'next frontier' for advertising
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P&G's Marc Pritchard: age is the 'next frontier' for advertising

Age will be next on the agenda for advertisers to address as the industry moves to unpick the stereotypes it has helped perpetuate, Procter & Gamble chief brand officer Mark Pritchard predicts.