Ten years after meeting the public, Comparethemarket.com's meerkats have become a successful franchise for the brand.
McCann London's Ross Neil and MullenLowe London's Mark Elwood review ads from Wimbledon, Pride, Heineken, Corona, Boots, Stonewall, Oasis, Domino's, Beats by Dre and Volkswagen.
Marketers seduced by simple are less enthusiastic about getting into bed with the Hydra-headed, multi-limbed creature of complexity.
A media narrative that insists parents are frightened of "screen time" is serving to distort the opportunities afforded to brands by the vibrant kids entertainment market.
Football might not have come home this summer, but creativity did.
The trend of faltering growth in advertising budgets has been interrupted by a rebound in Q2 2018, led by main media and internet spending, according to the IPA's quarterly Bellwether report.
The IPG chief exec says the stats on women in the industry are "embarrassing" and those on people of color are "disgusting."
Marta Kauffman also shared why her new series, Grace and Frankie, could not work for linear TV, as industry leaders gathered to talk about age at an event hosted by McCann.
The makeup brand partnered with Droga5 to bring "Shade for Shade" to life.
Creative Director Six-figure base plus 30% annual bonus and comprehensive benefits Mind Gym, New York City, New York
Online Marketing Manager Undisclosed Adagio Tea, Skokie, IL
Marketing Director - Greater Los Angeles Undisclosed Cushman & Wakefield Inc, Irvine, CA
Jeremy Perrott violated the agency's code of conduct.
Untappables aims to give people a break from tapping and scrolling.
Hellmann's, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK.
Publicis Groupe UK's first ever chief executive, Annette King, may not have been in Cannes, but she has had plenty to occupy her time since taking up the role.
You don't get to the top without making a few enemies. Says who? While this approach to leadership was once, perhaps still is, considered an acceptable pay-off for the tough decisions needed in business, to me, it feels like turning a blind eye.
Have you ever thought about what makes a Twirl chocolate bar so... Twirly?
In a complex and confusing era, mass-market brands provide a rare touchpoint for shared understanding, a lens through which consumers can better navigate the world around them. But are brands taking them for granted?
Publicis has created a dedicated unit for the account called Lenovo One Media.
From Grey and The British Heart Foundation's "Hard & Fast" to VCCP with 'Comparethemeerkat.com', we spoke to creatives about their previous Campaign Big Award-winning campaigns.
Former Saatchi & Saatchi global chairman Alan Bishop is today taking over the leadership of the lobby group Creative Industries Federation from its founding chief executive John Kampfner.
How a social media campaign successfully rose awareness of domestic violence over the World Cup.
It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.
The World Cup may be over so it's now safe for Havas to reveal the secret piece of tech it created that allowed football fans to listen to the tournament in meetings and at work without their colleagues ever knowing.
Weber Shandwick has acquired That Lot, the London-based social creative agency co-founded by British comedian, actor, writer and director David Schneider.
For the fifth year running, Public Health England is working with Disney to bring cinematic inspiration to the Change4Life campaign. Here, the top marketers at both organisations explain why the collaboration works.
A trio of celebrities cap punchy new ads by the L.A. shop.
Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product in the bitesize chocolate brand that arrives in shops this month.
One brand could win £500,000 of free media space on Transport for London's tube, rail and bus network in early 2019 as first prize in a new competition for ads that represent the diversity of London's female population.
Goodwood Festival of Speed celebrated its silver jubilee over the weekend, with brands including Honda, MasterCard, Siemens and Mini investing in large-scale activations. Gurjit Degun paid a visit to find out more.
Visa has arranged for Transport for London to rename Southgate tube station in North London as "Gareth Southgate" for two days as one of two tributes to the performance of England's football team.
The automotive market is undergoing a profound technology-driven transformation and there are major implications for marketing. As focus shifts from ads to experiences, where should marketers place their bets?
Sun Bingo has brought back Jayde Adams, the face of its recent "Are you gonna Bingo?" campaign, to appear in idents for its new Jeremy Kyle Show sponsorship.
Orange's global campaign uses the metaphor of a thread to show how the brand connects people in a complex digital world.
Patrick Bousquet-Chavanne, who left Marks & Spencer in May following a business restructure, has been appointed chief executive at Dubai-based Emaar Malls.
Leo Burnett London is using out-of-home tech to show what it's like to have dyslexia.
Having been left with a headache in the wake of last year's announcement of Publicis Groupe's withdrawal, this year's pared-back festival aimed to dispel some of the concerns surrounding its format.
Age will be next on the agenda for advertisers to address as the industry moves to unpick the stereotypes it has helped perpetuate, Procter & Gamble chief brand officer Mark Pritchard predicts.