The power of purpose

The power of purpose

Best of 2014: How brands will help lead the movement to social good

Ogilvy’s Devika Bulchandani on managing through change

Ogilvy’s Devika Bulchandani on managing through change

The North America CEO talks about her first few months at the WPP firm after 25 years at McCann.

Virgin Atlantic appoints ad agency

Virgin Atlantic appoints ad agency

Creative review overseen by Virgin and intermediary Creativebrief.

WhatsApp "Message Privately" by BBDO

WhatsApp "Message Privately" by BBDO

WhatsApp's first international marketing campaign highlights the benefits of end-to-end encryption for ensuring users' privacy.

BT promotes its 'unbreakable' wi-fi packages with slapstick comedy

BT promotes its 'unbreakable' wi-fi packages with slapstick comedy

The ad pushes BT Enterprise as a reliable service in an unreliable world.

Adam & Eve/DDB poaches second Wieden & Kennedy creative director in a year

Adam & Eve/DDB poaches second Wieden & Kennedy creative director in a year

Molly Wilkof will work across the entire portfolio of Adam & Eve/DDB clients.

Amazon Prime "Farmer Clarkson" by Forever Beta

Amazon Prime "Farmer Clarkson" by Forever Beta

To promote Jeremy Clarkson's new Amazon show, posters have been launched which read "Jeremy Clarkson is a F***er".

Jeremy Clarkson delighted to be called a 'f***er' in new Amazon Prime Video campaign

Jeremy Clarkson delighted to be called a 'f***er' in new Amazon Prime Video campaign

Jeremy Clarkson is fronting a new Amazon Prime Video series in which he documents the highs, lows and Lamborghini tractors involved in becoming a farmer.

Should adland fear or welcome the privatisation of Channel 4?

Should adland fear or welcome the privatisation of Channel 4?

Government is reported to be considering a sale of the broadcaster sooner than expected.

WhatsApp's ‘Message privately’ flags sacrosanctity of private conversation

WhatsApp's ‘Message privately’ flags sacrosanctity of private conversation

Campaign is created by BBDO.

Featured thought leaders

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McCann Health promotes Silver to lead NY office

McCann Health promotes Silver to lead NY office

The former NY general manager will be charged with managing the firm’s recent growth spurt as well as its return to the “new normal."

Moving DEI beyond boxes and spreadsheets

Moving DEI beyond boxes and spreadsheets

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay.

How to communicate back to the office policy

How to communicate back to the office policy

PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.

IPG launches fellowship program for Detroit college grads

IPG launches fellowship program for Detroit college grads

Interpublic Group agencies with offices in the Motor City that support General Motors, including Weber Shandwick, are participating in the program.

‘I just booked my first business trip today’: Agency CEOs are once again hitting the road

‘I just booked my first business trip today’: Agency CEOs are once again hitting the road

But it may be months before other employees return to a hectic work travel schedule, if ever.

Indeed encourages allyship and ‘empathy at work’ for Pride

Indeed encourages allyship and ‘empathy at work’ for Pride

The campaign focuses on the importance of pronouns in the LGBTQ+ community.

No time to waste: environmental ads target G7 summit leaders

No time to waste: environmental ads target G7 summit leaders

NGOs, Unicef and MusicMagpie target summit of world leaders.

Pitch Update: Saatchi & Saatchi wins over BHF’s hearts to land creative account

Pitch Update: Saatchi & Saatchi wins over BHF’s hearts to land creative account

British Heart Foundation brought fundraising and communications together.

Campaign CMO Outlook: ESG comes to the fore

Campaign CMO Outlook: ESG comes to the fore

The role of ESG in marketing is growing…

Opening your doors and minds to autistic talent

Opening your doors and minds to autistic talent

The lessons from a pioneering internship scheme that demonstrates why the industry can and should embrace neurodiversity.

Havas enlists Goggleboxers to critique Citroën’s new ë-C4 electric car

Havas enlists Goggleboxers to critique Citroën’s new ë-C4 electric car

The armchair stars give their verdicts on Citroën’s new ë-C4 electric car.

Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity

Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity

Associate editor Kate Magee talks to the Ogilvy vice-chairman ahead of his Nudgestock 2021 festival.

HSBC UK & Shelter win Grand Prix at Outdoor Media Awards 2021

HSBC UK & Shelter win Grand Prix at Outdoor Media Awards 2021

MediaCom's Gill Reid wins inaugural Outstanding Contribution to Outdoor Award

Proof of outdoor’s rude health

Proof of outdoor’s rude health

The Outdoor Media Awards 2021 winners reflect a pandemic year in which outdoor felt like the medium that mattered.

Ad of the week: CDC’s  ‘Bums and the Bees’

Ad of the week: CDC’s ‘Bums and the Bees’

The PSA, created by Ogilvy DC, puts a spin on the “birds and the bees” talk to raise awareness for colorectal cancer.

Kick off: the best ads of Uefa Euro 2020

Kick off: the best ads of Uefa Euro 2020

Eric Catona, Ian Wright and Peter Crouch have returned to the small screen.

Susan Howe promoted to president of Weber Shandwick

Susan Howe promoted to president of Weber Shandwick

The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm.

Digital advertisers fuel robust rebound in U.S.

Digital advertisers fuel robust rebound in U.S.

The U.S. ad market will grow 22% in 2021 after the pandemic trough, per GroupM

Ovo plugs into Lucky Generals to energise creative account

Ovo plugs into Lucky Generals to energise creative account

Agency already handles sister brand SSE Energy.

Brands line up for In the Heights premiere

Brands line up for In the Heights premiere

Café Bustelo, HBO Max and Presidente launched campaigns ahead of the movie release.

Movers & Shakers: Burger King, Miller Lite, Instacart, Mastercard and more

Movers & Shakers: Burger King, Miller Lite, Instacart, Mastercard and more

This week’s agency news, people on the move and brand buzz.

Imagination collaborates with Epic Games to blend the physical and digital world

Imagination collaborates with Epic Games to blend the physical and digital world

The virtual production technique uses a live backdrop to place objects in a computer-generated world.

Are you ready to work with LGBTQIA+ influencers?

Are you ready to work with LGBTQIA+ influencers?

While many agencies and brands may be keen to work with diverse spokespersons, they must adapt PR strategies carefully for each market and be aware of the perils of 'pridewashing'.

Neutrogena documentary changes consumers’ approach to skin health

Neutrogena documentary changes consumers’ approach to skin health

The Kerry Washington-produced film follows the skin health journeys of seven families.

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

The firm will help the organizations expand fundraising and outreach nationally.