The power of purpose

The power of purpose

Best of 2014: How brands will help lead the movement to social good

Consumers are turning even more to social media and apps amid stay-at-home orders

Consumers are turning even more to social media and apps amid stay-at-home orders

TikTok and other apps are enjoying a surge in popularity as COVID-19 induced lockdowns continue.

Vans launches 'Foot the Bill' for 80 small businesses to create bespoke sneakers

Vans launches 'Foot the Bill' for 80 small businesses to create bespoke sneakers

All proceeds will go to these independent partners.

8 key tips for retail companies amid COVID-19 crisis

8 key tips for retail companies amid COVID-19 crisis

Brand advisor Joe Jackman has helped many big businesses reinvent themselves over the years.

Doing their bit in a crisis: L'Oreal, Budweiser, H&M and more step up

Doing their bit in a crisis: L'Oreal, Budweiser, H&M and more step up

Brands are striving to make lockdown life easier.

M/SIX flies flag for supporting people with autism in adland

M/SIX flies flag for supporting people with autism in adland

There are about 700,000 people on the autism spectrum in the UK, but only 16% are in full-time work, according to the National Autistic Society.

One-word answers with AT&T Brand Chief Fiona Carter

One-word answers with AT&T Brand Chief Fiona Carter

The marketing exec shares advice for marketers during this uncertain time.

Intel win boosts VMLY&R to top spot of global new business league

Intel win boosts VMLY&R to top spot of global new business league

GSD&M has maintained its top position in the U.S.

NHS introduces vivid imagery from front line of crisis in latest ad

NHS introduces vivid imagery from front line of crisis in latest ad

Messaging is similar to that of previous phase...

Radiocentre encourages brands to invest in medium amid lockdown

Radiocentre encourages brands to invest in medium amid lockdown

Work uses tagline: 'Business as usual, even when it's not business as usual.'

Featured thought leaders

Campaign Jobs

Why marketers should take note of Facebook and Amazon's moves in digital audio
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1 Why marketers should take note of Facebook and Amazon's moves in digital audio

What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.

Advertising after coronavirus must rediscover human instincts

Advertising after coronavirus must rediscover human instincts

What will the long-term impact of coronavirus be on advertising creativity?

Taco Bell reminds that their drive-throughs are still open in fun new spot

Taco Bell reminds that their drive-throughs are still open in fun new spot

"Windows" multiplies user-generated clips, Zoom style, of customer trips through the drive-through.

M&C Saatchi closes LA office

M&C Saatchi closes LA office

West Coast shop announced closure on Twitter in early hours of this morning.

L'Oreal, RB and Essity collaborate to encourage responsible shopping

L'Oreal, RB and Essity collaborate to encourage responsible shopping

Brands involved include Plenty, Cushelle, Durex and Dettol.

Outdoor industry salutes NHS and key workers on coronavirus front line

Outdoor industry salutes NHS and key workers on coronavirus front line

Out-of-home campaign shows appreciation of workers serving during Covid-19 crisis.

Outsmart "Grateful Britain" by Mother

Outsmart "Grateful Britain" by Mother

The out-of-home industry pays tribute to NHS staff and other key workers on the front line during the coronavirus crisis.

EasyJet scraps CMO role as Lis Blair exits

EasyJet scraps CMO role as Lis Blair exits

Blair has been at airline since 2012 and was appointed CMO in 2018.

CALM curates entertainment for Friday night indoors

CALM curates entertainment for Friday night indoors

Activities including comedy and a cooking session are presented by UK entertainers.

Cannes Lions 2020 cancelled

Cannes Lions 2020 cancelled

Neither festival nor awards will take place this year...

Russell Stover to hold virtual 'Great Bunny Hunt' for Easter

Russell Stover to hold virtual 'Great Bunny Hunt' for Easter

The chocolate brand also updated previous campaign images to better reflect social distancing.

Brands are bypassing production shops and asking influencers to create assets

Brands are bypassing production shops and asking influencers to create assets

The move is saving companies an average of 50% in creative costs.

Sloggi "Mind-blowingly light" by MullenLowe

Sloggi "Mind-blowingly light" by MullenLowe

Underwear brand Sloggi takes a trip into the absurd to promote its Oxygene bra.

Adland is 'open for business' as agencies continue to pitch during pandemic

Adland is 'open for business' as agencies continue to pitch during pandemic

But experience of delays or cancellations is widespread, according to survey conducted by ID Comms.

McKinney steps in to bring the world more good news
Postmates gathers 16 celebrities in support of local restaurants

Postmates gathers 16 celebrities in support of local restaurants

The #OrderLocal campaign features stars talking about their favorite spots and dining safely at home.

TBD Founder Rafael Rizuto joins BBH NY as creative chief

TBD Founder Rafael Rizuto joins BBH NY as creative chief

The industry veteran will officially take on the role April 20, Campaign US has learned.

Desperados and Elrow to live-stream DJ-led parties

Desperados and Elrow to live-stream DJ-led parties

Sessions will feature mix of genres, including deep house, tech house and techno.

Women's Health produces virtual well-being event

Women's Health produces virtual well-being event

Sessions inspired by postponed live event.

2 April 2020

2 April 2020

Account moves this week.

Pitch Update: Agency wanted to hop into bed with Simba

Pitch Update: Agency wanted to hop into bed with Simba

Lloyds Banking Group is seeking customer experience shop.

Please stop separating your logo

Please stop separating your logo

We need to start with a different question. What can we do as businesses to help at this moment?

An open letter from one indy agency to all the others
Demystifying mental health in adland's C-suite

Demystifying mental health in adland's C-suite

"The issues I face on a daily and weekly basis are very isolating."

Double-digit increase in media spend on ads.txt inventory

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

BT "Code a cake" by AnalogFolk

BT "Code a cake" by AnalogFolk

Move over, The Great British Bake Off: BT is teaching parents and children alike to control a robot-staffed bakery through the art of coding, as its "Beyond limits" brand platform continues.