The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Brand safety is a moral imperative

Brand safety is a moral imperative

It's time to take the high ground, says GroupM's EMEA brand safety manager.

360i and OMD battling it out in final days of JCPenney digital media pitch

360i and OMD battling it out in final days of JCPenney digital media pitch

The account is believed to be worth $150 million.

Fintech brand Curve launches first campaign

Fintech brand Curve launches first campaign

Platform provides users with an app and payment card that allows them to use any credit or debit card, and to reassign payments after they have been made.

'I wanna feel it': Adland Redditors share the absolute worst client briefs
Lucozade awards creative account to A&E/DDB
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Lucozade awards creative account to A&E/DDB

Agency replaces 10-year incumbent Grey London...

BT "Beyond limits" by Saatchi & Saatchi London
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BT "Beyond limits" by Saatchi & Saatchi London

BT launches its biggest brand campaign in 20 years with a spot spanning Britain's digital history.

Premier League campaign reinforces there is 'No room for racism'
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Premier League campaign reinforces there is 'No room for racism'

Launch follows ugly scenes in Sofia this week.

Deutsche Telekom "Connected underwear" by Saatchi & Saatchi London
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Deutsche Telekom "Connected underwear" by Saatchi & Saatchi London

Deutsche Telekom has created literal app-connected pants to highlight the impact of mobile phones on relationships.

Got Milk? misses the mark in new PSA about misinformation
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Got Milk? misses the mark in new PSA about misinformation

The California Milk Processor Board's latest PSA inadequately takes aim at fake news about milk.

Featured thought leaders

Campaign Jobs

Influence the unwritten rules that shape society

Influence the unwritten rules that shape society

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An increase in drink-drive casualties holds a lesson for all marketers about the power of social norms.

Global expands European outdoor operation with MMD Media acquisition

Global expands European outdoor operation with MMD Media acquisition

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A year after completing its purchase of Exterion, Global is expanding in the Netherlands.

Veuve Clicquot creates sensory speakeasy

Veuve Clicquot creates sensory speakeasy

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Space was curated by musician St Vincent.

Grey Goose unveils French wishing fountain

Grey Goose unveils French wishing fountain

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Brand aims to bring feel of French Riviera to Australia.

BT unveils biggest brand campaign in 20 years

BT unveils biggest brand campaign in 20 years

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Rebrand accompanied by record-breaking Wembley performance...

The future of talent is... the talent we forgot

The future of talent is... the talent we forgot

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Are agencies overlooking a rich seam of talent?

Brands should be making a noise at the loudest-ever Rugby World Cup

Brands should be making a noise at the loudest-ever Rugby World Cup

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Sound and music are fundamental to the experience and appeal of rugby, and brands that don't make the most of this will miss out.

Teens take on patronising adults in National Citizen Service campaign

Teens take on patronising adults in National Citizen Service campaign

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Spot by Karmarama highlights independence of young adults...

Channel 4 launches dedicated menopause policy

Channel 4 launches dedicated menopause policy

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Move coincides with World Menopause Day.

AMV, A&E/DDB and Mother scoop top prizes at APG Creative Strategy Awards

AMV, A&E/DDB and Mother scoop top prizes at APG Creative Strategy Awards

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AMV picks up Grand Prix, a gold and a special award for Bodyform.

Facebook security budget 'greater than whole revenue at 2012 IPO'

Facebook security budget 'greater than whole revenue at 2012 IPO'

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Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

Why this PSA features bloody noses for National Period Day

Why this PSA features bloody noses for National Period Day

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"If faces were bleeding someone would do something."

ITV2 'Blood squad' returns for Halloween-themed drive

ITV2 'Blood squad' returns for Halloween-themed drive

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ITV2 and NHS Blood and Transplant aim to encourage people to give blood.

McDonald's "Spooky selfie" by R/GA London

McDonald's "Spooky selfie" by R/GA London

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McDonald's Halloween campaign lets families spook their selfies with a selection of web-based masks.

Equality means men stepping up and women letting them

Equality means men stepping up and women letting them

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Obvious. But it needs repeating. So, men: show up. And women: let the right men be your allies.

New initiative aims to support and develop BAME leadership in adland

New initiative aims to support and develop BAME leadership in adland

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CultureHeroes will formally launch in December.

Ad of the Week: Bayer helps humanize corporate brand

Ad of the Week: Bayer helps humanize corporate brand

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This is the pharma giant's first major corporate brand campaign.

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

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Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

Tag appoints Andria Vidler as EMEA CEO

Tag appoints Andria Vidler as EMEA CEO

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Vidler joins after six years as CEO at Centaur Media.

Pearl & Dean hires David Weeks as consultant

Pearl & Dean hires David Weeks as consultant

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Weeks left The Week last month.

What to expect from Steve Vranakis' new Greek mythology?

What to expect from Steve Vranakis' new Greek mythology?

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He is going to use branding to help rebuild Greece, apparently.

'This was for the black boy in the community': Behind the '56 black men' project

'This was for the black boy in the community': Behind the '56 black men' project

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The series aims to challenge negative portrayals of black men in the media.

Samsung "Space selfie" by BBH London

Samsung "Space selfie" by BBH London

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To coincide with the 50th anniversary of the moon landing, Samsung's brand campaign invites people to create their own "space selfie" after launching two of its Galaxy 10 smartphones into the edge of the world's atmosphere.

What's the most iconic brand of the past 60 years?

What's the most iconic brand of the past 60 years?

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The Marketing Society takes a look at six that represent six decades.

Unilever sales dip in Europe

Unilever sales dip in Europe

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FMCG giant also said natural and plant-based products continued to grow 'across all markets'.