The power of purpose

The power of purpose

Best of 2014: How brands will help lead the movement to social good

Amanda Morrissey to lead Vizeum and iProspect through merger

Amanda Morrissey to lead Vizeum and iProspect through merger

Former Publicis Media UK CEO will lead a unified senior team.

Campaign Tech Awards 2021 will recognise diversity and change champions

Campaign Tech Awards 2021 will recognise diversity and change champions

New Tech Diversity Advocate prize will reward someone who has pushed forward the issues of diversity and inclusion over the last year.

The Glenlivet "Against the tide" by Crispin Porter Bogusky London

The Glenlivet "Against the tide" by Crispin Porter Bogusky London

The Glenlivet continues its 'Original by tradition' brand platform with an ad dramatising the story of founder George Smith.

When a bullying client caused our team to suffer, we chose to walk away

When a bullying client caused our team to suffer, we chose to walk away

It’s time for agencies to put their people first and foster an inclusive work culture.

Ben & Jerry's: don't expect instant gratification on purpose work

Ben & Jerry's: don't expect instant gratification on purpose work

Ice-cream brand's Nicola Simmons was speaking at Campaign's Purpose Summit.

Great Ormond St and Sainsbury's nab top 10 spots in final Unruly ranking

Great Ormond St and Sainsbury's nab top 10 spots in final Unruly ranking

Disney and Coca-Cola retain their places at the top of the list of the most emotionally engaging Christmas ads.

Pernod Ricard and Boiler Room to host global virtual music events

Pernod Ricard and Boiler Room to host global virtual music events

UK events will be broadcast from Bristol and London.

Nature has a closing down sale in Born Free Foundation’s Black Friday campaign

Nature has a closing down sale in Born Free Foundation’s Black Friday campaign

Campaign highlights rapid drop in wildlife populations.

Iceland shuns Leos to create Christmas ad in-house

Iceland shuns Leos to create Christmas ad in-house

The stripped-back ad was not created by its retained agency Leo Burnett.

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Lidl calls £55m buying review

Lidl calls £55m buying review

German supermarket is reviewing media requirements across European markets.

C4 sets 30% digital ads target in five-year strategy pivot

C4 sets 30% digital ads target in five-year strategy pivot

Figure is more than double last year's level.

Pete Markey takes CMO role at Boots

Pete Markey takes CMO role at Boots

He replaces Helen Normoyle, who has left Boots after three years.

Ad execs regain dubious accolade of Britain’s least trusted profession

Ad execs regain dubious accolade of Britain’s least trusted profession

They have slipped below politicians, after previously claiming title in 2018.

Pick of the Week: John Lewis and Waitrose's Christmas film is a tonic for our souls

Pick of the Week: John Lewis and Waitrose's Christmas film is a tonic for our souls

Spot features touching vignettes livened up by flashes of fun, such as heart-shaped hair and punk pigeons.

Pitch Update: Agencies prepare for TUI pitches

Pitch Update: Agencies prepare for TUI pitches

HMD Global is also speaking to agencies about global brief.

Facebook to repay advertisers after miscalculating metrics

Facebook to repay advertisers after miscalculating metrics

Social network is offering one-time credit to advertisers that were 'meaningfully affected'.

New-business rankings: 26 November 2020

New-business rankings: 26 November 2020

Account moves this week.

Branston "Hit of home" by Wonderhood Studios

Branston "Hit of home" by Wonderhood Studios

Pickle brand Branston's campaign is about its magical ability to transport people back home.

Supermarket brands to unite against racism in Channel 4 ad break takeover

Supermarket brands to unite against racism in Channel 4 ad break takeover

Aldi, Asda, Co-op, Iceland, Lidl, M&S, Tesco and Waitrose to show solidarity after Sainsbury's Christmas ad targeted for racial abuse.

A view from Dave Trott: Write like people talk
Branston’s ad tells heart-warming story of a woman away from home

Branston’s ad tells heart-warming story of a woman away from home

Ad shows how brand can deliver 'hit of home'…

Four ways to drive success this holiday season

Four ways to drive success this holiday season

With foot traffic down, features like buy now, pay later and click-and-collect will be critical to success this holiday season

Checkatrade chooses Brainlabs to run UK digital marketing
PG Tips promotes 'green' tea bags in eco-savvy campaign

PG Tips promotes 'green' tea bags in eco-savvy campaign

Campaign promotes Unilever brand’s biodegradable tea bags.

Domestic violence is just a wall away in No More Foundation’s housebound ad

Domestic violence is just a wall away in No More Foundation’s housebound ad

Campaign marks International Day for the Elimination of Violence Against Women.

Hill's heartwarming animated film raises awareness for pet nutrition

Hill's heartwarming animated film raises awareness for pet nutrition

Up to 60% of pets end up overweight, which brings health complications -- just as it does in humans

ESPN drops the beat in "One App, One Tap" campaign

ESPN drops the beat in "One App, One Tap" campaign

The spot features an original rap written by BSSP and performed by rising rapper Chika, set to a flashy montage of classic sports moments

Cameo's debut holiday campaign is all about the smiles

Cameo's debut holiday campaign is all about the smiles

The breakout celebrity video messaging app is out with its first major advertising campaign that asks people to make Cameos this holiday season

We are an industry bedevilled by our lack of understanding in how it works

We are an industry bedevilled by our lack of understanding in how it works

The Veg Power campaign has driven an extra £63m in additional sales of vegetables. Sir John Hegarty explains why this shows persuasion and its 'ace card' broadcast media remains critical to a brand’s success.

Diageo reveals 10-year sustainability plan

Diageo reveals 10-year sustainability plan

Promoting positive drinking and achieving net zero are part of the brand’s ambitious plan to deliver the UN Sustainable Development Goals by 2030.

Udderly brilliant: Why Gen Zers are learning about dairy farming on Minecraft

Udderly brilliant: Why Gen Zers are learning about dairy farming on Minecraft

Dairy Management turns to young interns for inspiration.

Gig-economy click farms surge during Covid-19

Gig-economy click farms surge during Covid-19

Underground marketplaces that employ real people to click on ads have seen a surge in interest during Covid-19, as displaced workers turn to fraud for financial respite.

Movers & Shakers: Ad Council, Ford, Experian, Snap, Macy’s HomeGoods, Triscuit

Movers & Shakers: Ad Council, Ford, Experian, Snap, Macy’s HomeGoods, Triscuit

This week’s agency news, people on the move, tech and media must-reads.

Bake Off finale becomes Channel 4's biggest-ever show

Bake Off finale becomes Channel 4's biggest-ever show

Show peaked with 10.4 million viewers and averaged at 9.2 million.