The power of purpose
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The power of purpose

Best of 2014: How brands will help lead the movement to social good

Combating the 'wasted years' of childhood for our industry's future

Combating the 'wasted years' of childhood for our industry's future

Creativity in schools shouldn't finish with fuzzy felt, pasta shapes and glitter.

Vodafone "Be unlimited" by Ogilvy UK

Vodafone "Be unlimited" by Ogilvy UK

Vodafone ditches Martin Freeman in a new direction for the brand, which coincides with the launch of its 5G network and unlimited data plans.

Oscar Mayer offers night in Wienermobile with Airbnb
One-word answers with Verizon's Andrew McKechnie
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One-word answers with Verizon's Andrew McKechnie

The creative leader shares the ups and downs of in-house creative agencies.

Vodafone creates joyful film to Mark Ronson track to launch 5G
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Vodafone creates joyful film to Mark Ronson track to launch 5G

Brand has ditched Martin Freeman...

This is me: Illustrator Oliwia Bober on fighting body shame through art
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This is me: Illustrator Oliwia Bober on fighting body shame through art

The illustrator was behind Bodyform's 'bathroom takeover' as part of the 'Viva la vulva' campaign.

50 years since the moon landing: brands blast off
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50 years since the moon landing: brands blast off

Campaign throws on its thrusters, mixes its metaphors and points its telescope at some brands celebrating the 50th anniversary of the Apollo 11 moon landing.

Muller offers 28,000 yoghurt combinations in first pop-up
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Muller offers 28,000 yoghurt combinations in first pop-up

There will also be a ball pit, photo booth and merchandise on sale.

Birds Eye "Whoops, I'm a bit veggie" by Grey London
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Birds Eye "Whoops, I'm a bit veggie" by Grey London

Halloween has come early with Birds Eye's spooky spot.

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Axe "These are the times" by 72andSunny Amsterdam

Axe "These are the times" by 72andSunny Amsterdam

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Axe expands its music platform with a new single and video for the track These Are The Times by DJ Martin Garrix.

Barclaycard "Travel smart" by Droga5 London

Barclaycard "Travel smart" by Droga5 London

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Comedian and presenter Katherine Ryan fronts Barclaycard's campaign with easyJet, which aims to help Brits avoid unnecessary charges when paying for goods on holiday.

Publicis Groupe reports 15% hike in first-half profit

Publicis Groupe reports 15% hike in first-half profit

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Group's performance was held aloft by strong results in Europe, Asia and Middle East.

Heinz "Heinz makes it better" by BBH London

Heinz "Heinz makes it better" by BBH London

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This woman must be hangry.

Why KFC's brand was on a 'dying planet' and how it escaped

Why KFC's brand was on a 'dying planet' and how it escaped

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Fast-food brand found plan to communicate freshly hand-breaded chicken more complicated than expected for more than one reason.

KahlĂșa "Zero likes given" by Droga5 London

Kahlúa "Zero likes given" by Droga5 London

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Most millennials believe they should live in the moment, yet more than half say they have missed an important moment because they were trying to capture it on social media, according to a recent study.

Amazon hunts agency for Prime Now brief

Amazon hunts agency for Prime Now brief

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Successful agency will be tasked with promoting service to students across Europe.

Katherine Ryan and Barclaycard offer comedy take on holiday-finance tips

Katherine Ryan and Barclaycard offer comedy take on holiday-finance tips

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Helping people use their credit card wisely abroad...

MediaCom shake-up as Lawson, Krichefski and Rowlinson are promoted

MediaCom shake-up as Lawson, Krichefski and Rowlinson are promoted

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They become global COO, EMEA CEO and UK CEO respectively.

Veuve Clicquot, Sipsmith and Globe-Trotter showcase 'art of travel' at St Pancras
Why Anomaly was part of Latin Alternative Music Conference

Why Anomaly was part of Latin Alternative Music Conference

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The shop's relationship with LAMC expanded this year as part of its cultural programming.

Cinema advertising buoyant as DCM reports record-breaking first-half spend

Cinema advertising buoyant as DCM reports record-breaking first-half spend

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Young film-lovers are helping drive large audiences to UK cinemas.

Can we clone Marc Pritchard?

Can we clone Marc Pritchard?

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The "conflict of interest" pie is growing. Why do we continue to enable church and state to unite and self-report?

Sainsbury's renames store to 'Signsbury's' in support of deaf shoppers and staff

Sainsbury's renames store to 'Signsbury's' in support of deaf shoppers and staff

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Bath superstore will bear new name this weekend.

Ad of the Week: Cardi B takes Reebok to new levels of weird
Heinz and BBH launch first 'masterbrand' campaign in a decade

Heinz and BBH launch first 'masterbrand' campaign in a decade

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Heinz Mayonnaise is first of three brands to be featured in TV ads this summer.

Reebok "Nails" by Venables Bell & Partners

Reebok "Nails" by Venables Bell & Partners

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Cardi B stars in Reebok's surreal ad campaign.

Quality news sites get 'halo effect' on ad viewability

Quality news sites get 'halo effect' on ad viewability

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Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news.

Campaign Best Places to Work 2020 opens for entries

Campaign Best Places to Work 2020 opens for entries

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Survey and awards programme celebrates UK's best employers.

Netflix insists on ad-free future despite huge miss in subscriber growth

Netflix insists on ad-free future despite huge miss in subscriber growth

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Streaming service faces 'fierce' competition and difficult decision on pricing strategy.

Omnicom posts 5.7% UK organic growth in Q2

Omnicom posts 5.7% UK organic growth in Q2

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Worldwide revenue dropped 3.6%.

Pitch Update: More Th>n and Starling Bank hold meetings with agencies

Pitch Update: More Th>n and Starling Bank hold meetings with agencies

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Great Rail Journeys has also called a pitch.

Power 100 2019: Gary Kibble

Power 100 2019: Gary Kibble

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This year's top marketers.

Power 100 2019: Mark Given

Power 100 2019: Mark Given

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This year's top marketers.

Power 100 2019: Meghan Farren

Power 100 2019: Meghan Farren

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This year's top marketers.