News & Analysis

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Creating a more AAPI-friendly workplace

Finding ways to help employees forge connections helps to cultivate a sense of belonging and connectivity, needed more than ever as we continue to adapt to hybrid work.

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The Blueprint plots U.S. expansion with hire of BBH’s Jules Brenton

Brenton joins the executive search firm as director of growth and is responsible for opening its New York office.

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Movers & Shakers: Lyft, Mediahub, Deutsch New York, Lightning Orchard, PeterMayer and more

This week’s agency news, people on the move and brand buzz.

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In Buffalo’s wake, marketers look at gun violence through a public health lens

The focus of Americans has returned anew to the effects of gun violence and preventing it in the future.

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Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.

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How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft

A unique accessory Thibodeaux wore had fans and journalists doing double takes.

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How are agencies handling the return of pre-Covid overhead costs?

Looser borders and back-to-office plans indicate that agency overhead costs are inching towards pre-Covid levels. We explore what this means for agencies’ bottom lines and work culture.

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Wunderman Thompson hires Josh Loebner as global head of inclusive design

The agency is doubling down on inclusive design as clients look to create more accessible solutions for consumers.

Campaign Chemistry

Campaign Chemistry Rewind: Horizon Media CEO Bill Koenigsberg

Koenigsberg chats about the future of media, the crisis in Ukraine and how Horizon is getting staff back into the office.

CGI render of Kami, a fictional influencer designed to represent individuals with Down syndrome

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

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We haven’t made enough progress for AAPIs in advertising

2020 was a turning point, but we need more than the energy we create amongst ourselves to rise up and influence change broadly.

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New trade organization forms to help DE&I leaders succeed

BRIDGE aims to connect DE&I leaders to key stakeholders in organizations to succeed in their roles.

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S4 Capital strikes deal with US tech consultancy firm TheoremOne

The advertising company’s acquisition drive continues in wake of accounting issues.

We Are Barbie ad displaying diverse line of Barbie and Ken dolls

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

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Social ad spending up in Q1, but did it pay off?

However, those totals pale in comparison to a strong Q4 2021.

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Inside Pinterest’s Mental Health Awareness campaign

The campaign comes amid heightened scrutiny of the mental health effects of social media.

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Why a four-day work week is not just possible — it’s productive

Here’s how I’ve managed to make it work for myself, my team and my clients.

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GSD&M and the US Air Force show Top Gun fans who really owns the sky

The one-minute ad aims to build awareness for the Air Force and is running in movie theaters now.

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Social media platforms collaborate to tackle overdose epidemic

Tech giants work with the Ad Council to educate users on the dangers of the drugs they see being sold or discussed on their platforms.

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Mediahub nabs Lyft US media account

EXCLUSIVE: Account is estimated to be worth around $50 million annually.

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