News & Analysis

Frustrated with frustration
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Frustrated with frustration

BBDO New York Chief Strategy Officer Crystal Rix shares why the world's reaction to the Serena Williams - U.S. Open debacle was a double standard.

R/GA creates Spartan Alexa skill for new Assassin's Creed game
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R/GA creates Spartan Alexa skill for new Assassin's Creed game

"Alexios" enhances gamer experience by serving as a no-nonsense tour guide.

KBS and Forsman & Bodenfors merge to form new global agency
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KBS and Forsman & Bodenfors merge to form new global agency

The pairing marks the end of the KBS name.

Bullying prevention push shows how actions of all sizes matter
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Bullying prevention push shows how actions of all sizes matter

The Ad Council, TBD, Adolescent Content and various corporate, media and nonprofit partners teamed up for the campaign.

Are we there yet? Rocket Film's Sara Eolin has her say
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Are we there yet? Rocket Film's Sara Eolin has her say

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Hate gets a makeover for International Day of Peace
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Hate gets a makeover for International Day of Peace

The non-profit initiative was created in partnership with Periscope and Outfront Media.

Michael Roth talks to IPG board about potential CEO successors
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Michael Roth talks to IPG board about potential CEO successors

Roth has run the holding company since 2005.

What mass consolidation of data players means for adland
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What mass consolidation of data players means for adland

Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?

Axe teams up with DJ Martin Garrix on new music platform
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Axe teams up with DJ Martin Garrix on new music platform

The brand worked with global creative agency partner 72andSunny Amsterdam on the initiative.

Old Spice hosts live obstacle course game show controlled by you
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Old Spice hosts live obstacle course game show controlled by you

The brand teamed up with Wieden+Kennedy Portland and MediaMonks.

One-word answers with MullenLowe Group's Alex Leikikh
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One-word answers with MullenLowe Group's Alex Leikikh

The global CEO shares his focus for the network and what area of tech is most exciting.

Healthcare startup One Medical names Giant Spoon media AOR
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Healthcare startup One Medical names Giant Spoon media AOR

The company is dramatically increasing its media spend as it sets sights on doubling in size and offering a more tech-driven, personal healthcare service.

While America plays catch-up, agencies can take charge
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While America plays catch-up, agencies can take charge

Want to really make a difference? Build a community from the ground up to unite people in today's polarised political climate

'Not a good story for MDC': What CEO's exit means for company's future
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'Not a good story for MDC': What CEO's exit means for company's future

Industry experts weigh in on the potential impact of Scott Kauffman's departure.

New spot celebrates little-known benefit of Goodwill shopping
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New spot celebrates little-known benefit of Goodwill shopping

'Bring Home Good' was created pro bono by Digitas and the Ad Council.

Huge enhances capabilities as three leaders return to agency
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Huge enhances capabilities as three leaders return to agency

The boomerangs strengthen the IPG shop's CRM, design and talent offerings.

Possible CEO's open letter to the future client
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Possible CEO's open letter to the future client

After the honeymoon phase, how will we keep the spark alive?

Uncle Ben's answers kids' prayers by canceling homework
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Uncle Ben's answers kids' prayers by canceling homework

Anna Faris launched the brand's latest drive to get families cooking together.

How AI is changing the paid search marketing landscape
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How AI is changing the paid search marketing landscape

AI, automation and addressability are all disrupting the space.

Consumers demand more brand ethics worldwide, study shows
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Consumers demand more brand ethics worldwide, study shows

The WE Communications survey includes insights from 27,000 global participants.

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