News & Analysis

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game
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Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.

Why advertising shouldn't fear mental illness
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Why advertising shouldn't fear mental illness

As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at RTO+P.

Six spots from advertisers who didn't forget that Thanksgiving exists
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Six spots from advertisers who didn't forget that Thanksgiving exists

From stretchy pants to movie-star deliveries, these brands know how to celebrate.

TV Turkeys: The worst shows of 2017
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TV Turkeys: The worst shows of 2017

From broadcast to cable to streaming, there was plenty of bad content to go around this year.

How to keep clients in an industry known for turnover
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How to keep clients in an industry known for turnover

Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no indication that we will work together tomorrow.

Innovative brands must build equity, not just borrow it
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Innovative brands must build equity, not just borrow it

Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.

Tired of being touched, a Wieden+Kennedy AD creates a game about black hair
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Tired of being touched, a Wieden+Kennedy AD creates a game about black hair

Momo Pixel's latest project blew up online. If other agencies want the same, she said, they need real diversity.

An Antarctic marathon is the next adventure for NA Collective's Chiara Adin
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An Antarctic marathon is the next adventure for NA Collective's Chiara Adin

After losing five family members to cancer, the co-founder and CCO of the experiential agency uses endurance races to to help families and stay focused.

Recommendation Engine: Burns Group's Sarah Ratinetz
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Recommendation Engine: Burns Group's Sarah Ratinetz

This creative loves music documentaries and keeping her Instagram addiction in check.

Why Facebook should consider Google's company mantra
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Why Facebook should consider Google's company mantra

Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.

New spot from Saatchi & Saatchi NY highlights the tough choices facing people with Down syndrome
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New spot from Saatchi & Saatchi NY highlights the tough choices facing people with Down syndrome

"Law Syndrome" focuses not on ability, but on the legal restrictions holding back the community.

DMS USA 2017: 'Journalism still works' says Business Insider founder
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DMS USA 2017: 'Journalism still works' says Business Insider founder

Short ads are good, Facebook and Google aren't the only game in town, and media companies should stay worried.

DMS USA 2017: To create engaging content, experiment, optimize and then try something else
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DMS USA 2017: To create engaging content, experiment, optimize and then try something else

Speakers from A+E, The Washington Post, Bloomberg and Diply shared their success stories.

Accessibility and universal design in the digital age
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Accessibility and universal design in the digital age

An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.

The best way to rack up online reviews isn't by paying for them
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The best way to rack up online reviews isn't by paying for them

This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.

How Wonderful's mandarin orange brand pivoted to grown-ups
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How Wonderful's mandarin orange brand pivoted to grown-ups

The sweet snack isn't just for kids anymore. At least, that's what the brand's in-house agency hopes.

Pendulum is swinging back to quality content, Kint says
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Pendulum is swinging back to quality content, Kint says

Trusted brands can now double down on their relationships with customers and advertisers to build everlasting value.

Manbassadors and microactions
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Manbassadors and microactions

An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.

Recommendation Engine: Schafer Condon Carter's Hannah Hines
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Recommendation Engine: Schafer Condon Carter's Hannah Hines

This copywriter favors Chicago-born content but refuses to keep up with you-know-who.

Choosing an agency partner in a changing digital marketing landscape
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Choosing an agency partner in a changing digital marketing landscape

The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.