News & Analysis

Campaign Chemistry: Roku’s Alison Levin

Campaign Chemistry: Roku’s Alison Levin

Levin talks upfronts, streaming and Roku’s new originals and brand studio.

Campaign reveals Global Agency of the Year winners

Campaign reveals Global Agency of the Year winners

The global awards celebrate agencies across the United States, Europe and Asia.

NewFronts: Twitter and Snap push content, creators and incremental reach

NewFronts: Twitter and Snap push content, creators and incremental reach

Content include exclusive partnerships in sports, entertainment, lifestyle and other genres.

‘It breaks my heart if people leave because they're not seen and heard’: VMLY&R boss Jon Cook opens up on DE&I

‘It breaks my heart if people leave because they're not seen and heard’: VMLY&R boss Jon Cook opens up on DE&I

The CEO of the global WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.

Campaign US 40 Over 40 nominations open for entry

Campaign US 40 Over 40 nominations open for entry

The 2021 awards recognize seasoned professionals who are dedicated to their craft.

MDC Partners organic revenue drops but profits rise in Q1

MDC Partners organic revenue drops but profits rise in Q1

Healthcare, consumer products and financial services drove growth.

This Cinco de Mayo, do more than just sell beer to the Latinx community

This Cinco de Mayo, do more than just sell beer to the Latinx community

This past year has provided great examples of how brands can push culture forward.

Burning out isn’t cool

Burning out isn’t cool

The advertising industry needs a mental health check.

Coinbase names Martin Agency as advertising AOR

Coinbase names Martin Agency as advertising AOR

The firm will lead brand strategy, creative development, experiential and social activations for the cryptocurrency exchange.

Golden Nugget taps digital marketing agency Incubeta to grow online sports betting business

Golden Nugget taps digital marketing agency Incubeta to grow online sports betting business

The agency will offer performance data and media buying for the online casino brand.

Brands celebrate Cinco de Mayo

Brands celebrate Cinco de Mayo

Many are giving back through sweepstakes, giveaways and donations.

YouTube introduces interactive ads for connected TVs, more original programming

YouTube introduces interactive ads for connected TVs, more original programming

Users can learn more about a product through second screen activation.

Upwork rebrands as the future of work evolves

Upwork rebrands as the future of work evolves

The freelance platform is out with a new campaign and brand identity.

Ogilvy named global creative agency for World of Hyatt

Ogilvy named global creative agency for World of Hyatt

The agency will lead creative, experience and strategy for Hyatt’s loyalty program.

Sorrell and Harris lead calls to reimagine advertising

Sorrell and Harris lead calls to reimagine advertising

Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit

Twitter joins live audio platform race by opening Clubhouse rival Spaces

Twitter joins live audio platform race by opening Clubhouse rival Spaces

The feature, no longer in beta, will allow brands and users to create and host live chat rooms.

JetBlue flies to Adam & Eve/DDB

JetBlue flies to Adam & Eve/DDB

The airline has ended its relationship with MullenLowe after 11 years.

You’ve got mail: Say goodbye to the AOL brand

You’ve got mail: Say goodbye to the AOL brand

The iconic internet 1.0 marque will be phased out as Verizon sells its media assets to Apollo Global Management.

Diversity takes center stage at the upfronts

Diversity takes center stage at the upfronts

Marketers eye minority-owned media companies as diversity conversation heats up.

Amazon to offer bundled Amazon Advertising and Twitch campaigns

Amazon to offer bundled Amazon Advertising and Twitch campaigns

The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.

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