News & Analysis
Warning: Brands can’t stop themselves from joining the red flag trend
It got old in a hurry.
Hispanic in advertising: The 360 Agency’s Tish Galindo
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
NFTs for a cause: The Listen Charity to auction original work for underprivileged children
The NFTs are just one part of Listen’s 52-week campaign for global equity.
Children’s Health vaccine campaign addresses kids and parents’ biggest concerns
The campaign, created by Colle McVoy, uses humor to reach two different audiences.
CMOs lag behind other leaders in heading digital transformation projects: Forrester
TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.
Dentsu promotes Michael Komasinski to global CEO of Merkle
Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas.
23andMe wants you to get screened for health information
The new campaign by Deutsch LA is built around the insight that 80% of people receive meaningful health information from a DNA test.
Is mediocrity the new normal?
As more businesses embrace mediocrity, companies with great services or products shines.
Can Facebook still save its reputation? Does it even matter?
Campaign US readers think the company still has time. But what about its intentions?
Hispanic in advertising: MACH9’s Jaime Suarez
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
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Ad of the week: Autotrader’s ‘Only One Reason’
The 72andSunny spot stars comedian Kenan Thompson.
Movers & Shakers: McDonald’s, Target, Lowe’s, DoorDash and more
This week’s agency news, people on the move and brand buzz.
Starcom drives away with AutoZone media account
The win comes as AutoZone makes changes to its marketing leadership team.
Werther’s Original owner Storck taps UM as its media agency of record
GSD&M previously held the confectionary company’s account.
Campaign Chemistry: DDB global creative chief Ari Weiss
Weiss talks about the changing role of creativity in business, the philosophy of “Unexpected Works” and why staffing shortages are an opportunity.
Why advertisers need to look beyond Facebook and Instagram
Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.
Havas mandates hybrid in-office requirement for U.S. employees
The agency will require all U.S.-based employees to work in the office three days a week, starting November 1.
Hispanic in advertising: TBWA\NY CEO Nancy Reyes
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Facebook promotes Nicola Mendelsohn to global advertising chief
Mendelsohn replaces Carolyn Everson, who left for Instacart in June, and will move to New York.
Dockers uplifts diverse Black voices making a difference
The brand’s ‘Recognize’ series features Gage Crismond, co-founder of arts and surf collective Black Sand.
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