News & Analysis

Google shatters hopes of replacing cookies with independent identifiers

Google shatters hopes of replacing cookies with independent identifiers

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

Cigna snags Ogilvy client chief Lou Aversano

Cigna snags Ogilvy client chief Lou Aversano

Aversano is now global chief brand officer of the health insurance giant.

DNA agency built an AI bot that intercepts sex trafficking posts

DNA agency built an AI bot that intercepts sex trafficking posts

The agency partnered with Stolen Youth to create a bot that identifies categories of “sugaring” messages that lead to sexual exploitation.

Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair

Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

No time to waste: We must get women back into the workforce

No time to waste: We must get women back into the workforce

Three things the ad industry can do to stem COVID’s setback of women in the workforce.

WFH: How are your creatives doing?

WFH: How are your creatives doing?

After almost a year of working from home, how is creative talent doing?

Should 6 Dr. Seuss titles be pulled?

Should 6 Dr. Seuss titles be pulled?

Many people think cancel culture is at work.

MDC’s Mark Penn: “CMOs are in ‘get back to business’ mode”

MDC’s Mark Penn: “CMOs are in ‘get back to business’ mode”

The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.

Disney beefs up ad sales technology

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

Agenda announced for Campaign Convene

Agenda announced for Campaign Convene

Campaign US reveals the agenda and preliminary speakers for its Convene networking event on April 27 and 28.

Takeaways from Socialbakers’ 2020 report on healthcare and social media

Takeaways from Socialbakers’ 2020 report on healthcare and social media

Here are five main takeaways from the report.

The often-hidden costs of in-house agencies

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

New York Women in Communications launches #WomenHeard campaign

New York Women in Communications launches #WomenHeard campaign

The not-for-profit aims to address the staggering loss of women in the workforce during the COVID-19 pandemic.

Introducing Campaign Chemistry: A new podcast from Campaign US

Introducing Campaign Chemistry: A new podcast from Campaign US

The podcast kicks off with a very special first guest: Andréa Mallard, CMO of Pinterest.

Jameson is paying people $50 to take St. Patrick’s Day off

Jameson is paying people $50 to take St. Patrick’s Day off

The whiskey brand’s new campaign encourages people to take well-deserved ‘SPTO.’

Pepsi Zero Sugar wants men to stop compromising

Pepsi Zero Sugar wants men to stop compromising

Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.

Does ‘brand purpose’ messaging actually impact consumer behavior?

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

LOL Surprise and SuperAwesome enter the world of Roblox

LOL Surprise and SuperAwesome enter the world of Roblox

The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.

Digital agency Makeable creates DE&I recruiting platform

Digital agency Makeable creates DE&I recruiting platform

HIVE Diversity uses design and technology to optimize student resumes and profiles.

ADCOLOR gets blowback for Droga5 pick

ADCOLOR gets blowback for Droga5 pick

VMLY&R’s Walter Geer challenged ADCOLOR CEO Tiffany Warren to discuss publicly why the organization did not choose a BIPOC-owned agency.

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