News & Analysis

How IGWT Block is tackling the secondhand mobile phone market with blockchain
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How IGWT Block is tackling the secondhand mobile phone market with blockchain

Andrew Weisselberg is leading the marketing push for the marketplace reboot.

GSK launches global creative review for pharma business
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GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

Where are all the innovative women? At DMEXCO.
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Where are all the innovative women? At DMEXCO.

On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.

Florida Man reprised to urge everyone to join global climate strike
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Florida Man reprised to urge everyone to join global climate strike

Man of meme-legend encourages the internet to save him from extinction.

One-word answers with She Runs It's Lynn Branigan
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One-word answers with She Runs It's Lynn Branigan

The president-CEO shares what the industry must do to improve diversity and inclusion.

Tag launches new mantra: Improve. Imagine. Ignite.
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Tag launches new mantra: Improve. Imagine. Ignite.

The revamped tagline helps better summarize the company and its global offerings.

New ad amplifies Verizon's work to solve education inequality
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New ad amplifies Verizon's work to solve education inequality

The ad, created by mcgarrybowen, will air during the Emmys.

Wunderman Thompson wins $530M U.S. Marine Corps
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Wunderman Thompson wins $530M U.S. Marine Corps

The RFP was issued at the end of last year.

Harrowing back-to-school ad is Sandy Hook Promise's most painful watch yet
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Harrowing back-to-school ad is Sandy Hook Promise's most painful watch yet

The organization and BBDO launch a sobering PSA on the reality children face in today's schools.

GSD&M names first VP of diversity and inclusion
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GSD&M names first VP of diversity and inclusion

The Omnicom shop is one of only 17 agencies to have a role dedicated to D&I.

Ad of the Week: Light Phone trolls Apple in brazen campaign
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Ad of the Week: Light Phone trolls Apple in brazen campaign

Bullish is behind the new bold effort that calls out Tim Cook.

The value of agency partners in an in-house world
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The value of agency partners in an in-house world

In-house teams are helping streamline services, but still agencies bring big thinking to the table.

Boston Beer's Sam Adams, Truly seek new U.S. creative shops
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Boston Beer's Sam Adams, Truly seek new U.S. creative shops

The company brought on its new CMO this past spring.

'Few have reached our level': Panera Bread's SVP Marketing on product supremacy
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'Few have reached our level': Panera Bread's SVP Marketing on product supremacy

New spots are a two-one punch from creative shop Anomaly and Publicis Media.

Movers & Shakers: Deutsch, Johannes Leonardo, Reach3 and more
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Movers & Shakers: Deutsch, Johannes Leonardo, Reach3 and more

This week's account of wins and losses, the layoffs and hires.

When should an agency back out of an account for ethical reasons?
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When should an agency back out of an account for ethical reasons?

Last week, Juul said it will still run its ad campaign despite FDA warnings.

Ketel One launches brand campaign in time for Emmys
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Ketel One launches brand campaign in time for Emmys

This isn't your grandpa's vodka ad.

400 Puerto Ricans gifted new homes after hurricane devastation
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400 Puerto Ricans gifted new homes after hurricane devastation

Today, I'm Brave launched 100Roofs Project to step in when the U.S. government wouldn't.

Cindy Gallop to agencies: Which one of you is brave enough to run my MakeLoveNotPorn ad?
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Cindy Gallop to agencies: Which one of you is brave enough to run my MakeLoveNotPorn ad?

The founder is calling on media shops to step up and help normalize real world sex.

WE study: Consumers are ready to keep brands in check
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WE study: Consumers are ready to keep brands in check

The Brands in Motion study found a call for collective accountability for ethical use of tech.

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