News & Analysis

Visit California sends loving 'texts' to consumers in new campaign

Visit California sends loving 'texts' to consumers in new campaign

"During this challenging time, like so many destinations, California has longed for the return of travelers."

Digitas creatives team up on ideas to replace Mississippi's outdated flag

Digitas creatives team up on ideas to replace Mississippi's outdated flag

"We believe in the power of design to solve universal challenges, build, and shift culture, and ultimately move people to action."

Michelin and Moen among first brands to benefit from Havas Media Group's new social equity private marketplace

Michelin and Moen among first brands to benefit from Havas Media Group's new social equity private marketplace

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

One-word answers with GlueIQ's Gaston Legorburu

One-word answers with GlueIQ's Gaston Legorburu

The former Publicis Sapient exec shares his view on the future of advertising and more.

Publicis reveals diversity data and outlines 7 actions to improve equality

Publicis reveals diversity data and outlines 7 actions to improve equality

An internal memo was sent to staff today.

How have marketing budgets and strategies changed due to COVID-19? Find out here

How have marketing budgets and strategies changed due to COVID-19? Find out here

Agencies and performance marketers are feeling the impact of budget cuts the most.

New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups

New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups

"It's our duty to do better and be a part of the change to narrow the race and gender gap in the entrepreneurial ecosystem."

Movers & Shakers: Girl Up, Clorox, Gale and more

Movers & Shakers: Girl Up, Clorox, Gale and more

This week's account of wins, losses, launches, lay-offs and hires.

How I find creative inspiration when the heat is on

How I find creative inspiration when the heat is on

It's hard to turn creativity on like a tap but that doesn't help when you're faced with a client brief and a deadline. Here are one leading creative's methods of sparking inspiration on Pinterest...

Ready for the next pandemic wave: What retailers can learn from South Korea

Ready for the next pandemic wave: What retailers can learn from South Korea

"South Korea has been a great source of inspiration for how to handle a second wave."

Kanye West unveils new YEEZY/Gap collab in most Kanye West way

Kanye West unveils new YEEZY/Gap collab in most Kanye West way

"I love Tron the original. I don't know what to do with my hands."

The Attention Council adds Havas, Dentsu, Horizon Media, AB InBev, Electrolux and others as new members

The Attention Council adds Havas, Dentsu, Horizon Media, AB InBev, Electrolux and others as new members

Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.

The state of advertising has still never been better

The state of advertising has still never been better

I'm leaving Campaign US with the same sentiment I shared upon arrival.

Why marketers have to think small to win big

Why marketers have to think small to win big

"This is a long road back, especially for the hardest-hit industries."

The Escape Pod asks Microsoft, Apple to address implicit bias of name recognition in new campaign

The Escape Pod asks Microsoft, Apple to address implicit bias of name recognition in new campaign

"How can people feel accepted if their names aren't recognized as real? All names should be acknowledged and validated."

Travelers leans on hope in new drive to launch one of US' first live sport comebacks

Travelers leans on hope in new drive to launch one of US' first live sport comebacks

The insurance company teamed up with TBWA/Chiat/Day/NY and Park Pictures.

Periscope enhances leadership team to help 'redefine integrated marketing'

Periscope enhances leadership team to help 'redefine integrated marketing'

Creative engineering company Quad acquired the Minneapolis-based agency last year.

Crucial content tools for the modern marketer

Crucial content tools for the modern marketer

Brands are producing and distributing content every day, and the old tactic of creative licensing has re-emerged to help better campaign strategies

Publicis Groupe's Arthur Sadoun, Maurice Levy present 'Cannes Do Awards' with help from Marcel

Publicis Groupe's Arthur Sadoun, Maurice Levy present 'Cannes Do Awards' with help from Marcel

The holding company leaders don't let an empty Palais des Festivals stop them from celebrating.

Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020

Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020

More than 90 marketers have paused their Facebook ads for the month of July or longer.

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