News & Analysis

Cardi B helps Pepsi give cash away during holiday season
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Cardi B helps Pepsi give cash away during holiday season

Get ready to see Cardi's "Twerk Shop" in this new Christmas spot.

Bottled water brand forces you to rethink plastic with explosive 4-letter word
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Bottled water brand forces you to rethink plastic with explosive 4-letter word

See you next Tuesday water is here to make a point about our plastic bottle obsession.

Influencers testing surge prices for holidays, special events
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Influencers testing surge prices for holidays, special events

Ride share services aren't the only ones exploiting this model.

Ad of the Week: Oreo drops first holiday campaign since 2016
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Ad of the Week: Oreo drops first holiday campaign since 2016

Embrace this almost romantic relationship between an elf and a gas station clerk.

Five ways your brand can win consumer hearts and minds
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Five ways your brand can win consumer hearts and minds

The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement

Latin America's 10 hottest independent creative agencies
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Latin America's 10 hottest independent creative agencies

As the region's ad market grows, creativity is thriving across Mexico, Brazil and more.

Brown-Forman awards global creative account to EnergyBBDO
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Brown-Forman awards global creative account to EnergyBBDO

Arnold Worldwide says farewell to the Jack Daniel's business following decades of service.

Food Network launches streaming service with live cooking classes
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Food Network launches streaming service with live cooking classes

The service will deliver Bobby Flay directly to your kitchen.

Movers & Shakers: WPP, space150, AREA 17 and more
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Movers & Shakers: WPP, space150, AREA 17 and more

This week's account of wins and losses, lay-offs and hires.

Was Colin Kaepernick's latest play helpful or harmful?
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Was Colin Kaepernick's latest play helpful or harmful?

Brilliant or bumbling? Helpful or harmful? Campaign US asked a range of reputation experts their opinions.

TikTok hunting for agency to dominate SXSW with 2020 project
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TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

Lowes Foods invests in creativity to scale business with Walrus as new AOR
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Lowes Foods invests in creativity to scale business with Walrus as new AOR

The supermarket chain has asked the independent to wrangle media as well.

Lion's Den brings some serious holiday heat with new campaign from Fancy
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Lion's Den brings some serious holiday heat with new campaign from Fancy

Let's talk about Thanksgiving and intercourse -- a powerful combination.

The only currency you need for this Angry Birds 'Venting Machine' is rage
Socially conscious advertising works, but not for the reasons you think
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Socially conscious advertising works, but not for the reasons you think

Socially conscious ads are exceptional when it comes to the fuzzy stage between first impression and close of deal.

Bezos Foundation transforms children's hospital to advance early brain development
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Bezos Foundation transforms children's hospital to advance early brain development

The organization's Vroom initiative is being integrated with Mount Sinai Kravis Children's Hospital.

WhatsApp stickers are new way to shop online with Carulla
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WhatsApp stickers are new way to shop online with Carulla

The new feature is available for to the Colombian market.

Campaign Breakfast Briefing: The Year Ahead: Change & Grow | 16 January 2020
Land Rover Defender relaunch taps into music for lifestyle push
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Land Rover Defender relaunch taps into music for lifestyle push

"We see more and more people spending their time at a festival that brings together music, food and other activities."

An inside look into S4 Capital's IMA Los Angeles operation
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An inside look into S4 Capital's IMA Los Angeles operation

IMA - part of Martin Sorrell's digital ad and marketing services company - is planting its West Coast flag.

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