News & Analysis
R/GA appoints new global CCO and CXO
Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.
Wells Fargo expands Barri Rafferty's role to include marketing
The former Ketchum CEO joined Wells Fargo two months ago.
NBCU debuts total media spend measurement tool
Tool kicks off targeting the automotive sector, with Honda as launch partner.
Gwyneth Paltrow joins global Xeomin campaign as spokesperson
The campaign is Paltrow’s first medical aesthetics partnership.
Red Lobster’s largest shareholder talks marketing shift, Asian expansion
With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of the world’s largest seafood chain.
Sex sells, but so does fear: Two voter registration campaigns take different tacks
OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s more urgent approach.
Burger King lists ingredients on Whopper wrappers to highlight natural flavors
The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.
Spotify says there’s more to life than music
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
BBH joins League of Legends with Riot Games win
Singapore agency to support the global launch of Riot Games' upcoming mobile-first game.
DAN retains Philips account, scores APAC commerce scope
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
Movers & Shakers: Butterfinger, T-Mobile, Apple and more
This week's account of wins, losses, launches, lay-offs and hires.
Campaign US' 40 Over 40 honorees revealed
Congratulations to all!
Omnicom Media Group names Hearts & Science, PHD CEOs
Ralph Pardo and Catherine Sullivan will run the U.S. operations of the two media shops.
Deutsch NY teams trickle back to the office
In true advertising fashion, the firm surveyed employees and used promotional materials to ease staffers back.
Sam Sterling promoted to AKQA chief strategy officer in APAC
She previously led the agency's Shanghai and Tokyo studios for three years.
First comes love, then comes marriage (or not)
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from Saatchi & Saatchi Thailand and Singapore for Oral B.
Expedia and Team One nurture travel dreams in new campaign
Laundry piles become mountains to hike as the travel site aims to nudge people toward travel readiness.
First Look: NYC’s Metropolitan Transportation Authority debuts artful pro-mask campaign
The effort is part of the agency’s broader “Operation Respect” push.
Nielsen adds ‘bleeding edge’ cultural insights by joining forces with Translation Enterprises
Translation is leveraging its UnitedMasters artists platform and agency with culture-shaping brands to provide data and insights for big-brand marketers.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free