Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.
As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at RTO+P.
From stretchy pants to movie-star deliveries, these brands know how to celebrate.
From broadcast to cable to streaming, there was plenty of bad content to go around this year.
Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no indication that we will work together tomorrow.
Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.
Momo Pixel's latest project blew up online. If other agencies want the same, she said, they need real diversity.
After losing five family members to cancer, the co-founder and CCO of the experiential agency uses endurance races to to help families and stay focused.
This creative loves music documentaries and keeping her Instagram addiction in check.
Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.
"Law Syndrome" focuses not on ability, but on the legal restrictions holding back the community.
Short ads are good, Facebook and Google aren't the only game in town, and media companies should stay worried.
Speakers from A+E, The Washington Post, Bloomberg and Diply shared their success stories.
An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.
This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.
The sweet snack isn't just for kids anymore. At least, that's what the brand's in-house agency hopes.
Trusted brands can now double down on their relationships with customers and advertisers to build everlasting value.
An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.
This copywriter favors Chicago-born content but refuses to keep up with you-know-who.
The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.
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