News & Analysis

Argonaut CEO and co-founder both leave agency
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Argonaut CEO and co-founder both leave agency

Chief Creative Officer Hunter Hindman (pictured) will lead the Project Worldwide company.

Primetime just got personal
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Primetime just got personal

Forget chasing traditional primetime. To attract viewers, follow their passions, writes Google's VP of agency and brand solutions.

Best and worst U.S. agency parental leave policies revealed
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Best and worst U.S. agency parental leave policies revealed

The most progressive are clear. The ancient are even clearer.

Are we there yet? DNA's president urges agencies to invest more in mentorship
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Are we there yet? DNA's president urges agencies to invest more in mentorship

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Campaign US Power of Purpose Awards 2019 winners revealed
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Campaign US Power of Purpose Awards 2019 winners revealed

Those behind the campaigns will be honored during a night of celebration on Thursday April 4.

How automotive is navigating a transforming landscape
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How automotive is navigating a transforming landscape

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...

The year-long battle for gender equality (and the power of Women's History Month)
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The year-long battle for gender equality (and the power of Women's History Month)

Index Exchange's Amanda Keleher shares why women need to push for gender equality beyond the month of March.

Why Liberty Mutual chose funny mascots in new campaign
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Why Liberty Mutual chose funny mascots in new campaign

Humor and fictional personalities are both firsts for the insurance company.

Experian's two-year-old in-house agency helps launch major credit-building tool
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Experian's two-year-old in-house agency helps launch major credit-building tool

The Cooler is behind a string of spots to introduce Experian Boost..

Dear Mother London employees: Your official NYC job offer
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Dear Mother London employees: Your official NYC job offer

The State-side sister shop is unapologetically trying to poach talent after Mother London won Campaign Agency of the Year 2018.

New MDC chief Mark Penn to drive collaboration among agencies
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New MDC chief Mark Penn to drive collaboration among agencies

Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.

One-word answers with Twitter's Sarah Personette
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One-word answers with Twitter's Sarah Personette

The global exec has advice for young people in the industry.

Cisco asks new global social AOR to 'push us out of our comfort zones'
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Cisco asks new global social AOR to 'push us out of our comfort zones'

hi5.agency snags the title following a crowded review.

What doesn't kill you makes you beautiful
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What doesn't kill you makes you beautiful

A case to show women with more grit and courage in advertising.

Stillwell Partners' Matt Scheckner on Advertising Week's expansion
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Stillwell Partners' Matt Scheckner on Advertising Week's expansion

The organization will launch in Africa this coming October.

Zero-based budgeting is under fire but still alive
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Zero-based budgeting is under fire but still alive

Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.

3 rabbit holes to avoid at SXSW
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3 rabbit holes to avoid at SXSW

The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.

Where brand purpose goes wrong
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Where brand purpose goes wrong

Brand purpose is a huge trend for the industry - but many are getting it wrong. So how far does brand purpose influence consumer decisions? Will consumers put purpose above their own needs? And does advertising a brand purpose really drive sales? Simon White, chief strategy officer at FCB San Francisco reveals all...

R/GA predicts next generation of AI and brand expression
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R/GA predicts next generation of AI and brand expression

The agency discussed technology's role in company innovation at SXSW this week.

The&Partnership, Literacy Partners make 'unreadable books'
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The&Partnership, Literacy Partners make 'unreadable books'

The initiative aims to address the adult literacy problem in New York.

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