News & Analysis
Sid Lee acquires LA-based agency Denizen, names Vito Piazza global CEO
The Canada-based creative agency is doubling down on growth in the U.S. and Europe.
_1.png)
Constant Contact and ATTN encourage shopping small for the holidays
The email marketing platform will take over ATTN’s “We Need This” Instagram page to share stories from small businesses.
The awakening of my immigrance
I realized how important it is to claim your identity, so others can see theirs not as a source of weakness, but strength too.
Nielsen names global chief marketing and communications officer
Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.
Travel brands must put people first this holiday season
Travel has picked up in fits and starts since the pandemic began, but brands should be careful in their efforts to spur demand this holiday season.
Getty Images teams up with GLAAD to enhance transgender representation
The organizations created guidelines for photographers that aim to enhance commercial imagery of transgender and nonbinary people.
Spotify’s 2020 wrapped campaign is all about gratitude
The streaming platform unveiled its famous year-end campaign this week as an homage to the hard-hit music industry.
Agency recruiters join forces to tackle the industry’s diversity challenges
Allies in Recruiting (AIR) is the first collective of advertising and marketing recruiters dedicated to sharing knowledge and promoting diverse and inclusive hiring practices.
How FILA transformed its e-commerce approach
The century-old sportswear brand hadn’t invested much in e-commerce. Then COVID-19 hit.
Shuttlerock formalizes global expansion plans
Business has won briefs from major global clients during Covid-19 looking to create personalised social assets efficiently and at scale.
Mastercard on the enduring relevance of Priceless
The 23-year-old brand platform has evolved over time, especially during the pandemic.
Politics aside, brands aren’t giving up on polling platforms
Political polls are having another reputational crisis. Market research is a different story.
Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio
Florida Paints founder Don Strube shared how he got the star to join his small business.
Blended experiences are the branding medium of the future
Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board.
(1).jpg)
Here’s the advice that gave me the courage to buy out my partner during a pandemic
If you stay open to learning new things, especially in times when it may seem terrifying, your career can evolve in ways you never would have imagined.
Four ways to drive success this holiday season
With foot traffic down, features like buy now, pay later and click-and-collect will be critical to success this holiday season
Diageo reveals 10-year sustainability plan
Promoting positive drinking and achieving net zero are part of the brand’s ambitious plan to deliver the UN Sustainable Development Goals by 2030.
Udderly brilliant: Why Gen Zers are learning about dairy farming on Minecraft
Dairy Management turns to young interns for inspiration.
Gig-economy click farms surge during Covid-19
Underground marketplaces that employ real people to click on ads have seen a surge in interest during Covid-19, as displaced workers turn to fraud for financial respite.
Movers & Shakers: Ad Council, Ford, Experian, Snap, Macy’s HomeGoods, Triscuit
This week’s agency news, people on the move, tech and media must-reads.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free