News & Analysis

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Spotify beats Q4 subscriber projections but prepares to further rein in spend

CEO Daniel Ek said Spotify will focus on reducing overhead costs after overinvesting in 2022, but that it will continue to build its podcasting business.

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Budweiser plays on six degrees of Kevin Bacon in Super Bowl ad

The regional spot is a part of a year-long effort to attract younger beer drinkers.

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Brands are on board with CTV advertising. What about consumers?

Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.

Two women's faces in profile

Publicis takes Working with Cancer pledge to the Super Bowl

The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.

Sarah McLachlan in tent

Busch Light revives Sarah McLachlan’s ASPCA commercials in its Super Bowl ad

The brand uses humor to play on the concept of “shelter.”

A&W Rooty Bear mascot

‘People got up in arms’: The inside story on A&W’s tweet parodying M&M’s

Who would get mad about a bear mascot wearing jeans? Turns out, a lot of people.

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Campaign US launches 2023 Super Bowl Ad Bracket

We’re asking you to vote for your favorite Super Bowl ad. Which brand will score a touchdown?

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Advocacy groups decry Meta Trump reinstatement

Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and discrimination against marginalized communities.

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Snap’s latest global brand campaign highlights fun AR filters

Wait’ll You See This, is Snap’s third major brand campaign.

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Agencies will feel impact of tech layoffs, but carnage won’t be as bad

Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.

Balenciaga office

Timeline of a crisis: Balenciaga stumbles as it walks back questionable campaign images

The fashion house's multiple apologies for controversial imagery used in its recent campaigns have come with empty pledges and little substantive follow-through by the fashion brand.

People standing at Southwest Airlines terminal

Southwest Airlines outlines how it’s trying to prevent another operational crisis

Executives detailed the company’s updated crisis management plan on a conference call after its latest quarterly earnings report.

Game image between the Cincinnati Bengals and the Buffalo Bills

The Super Bowl rapid response war room is back, with a virtual twist

Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.

Older woman influencer filming in front of halo light

The time for older TikTok influencers is now

Seniors’ organic arrival on newer platforms is providing opportunities for cross-generational collaboration and creation.

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M&M’s explains its Super Bowl stunt

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Maya Rudolph holding M&M

M&M’s spokes candy controversy is a Super Bowl stunt

Mars Wrigley confirms mascots aren’t going anywhere.

Headshot of Jeriad Zoghby

IPG hires long-time Accenture exec to oversee commerce strategy

Jeriad Zoghby tasked with unifying IPG’s commerce expertise and identifying opportunities for growth.

Woman holding EOS products, razor blade and bag

Brat TV offers brands a unique in with Gen Z

Nike, EOS and Extra gum are taking advantage of the TV streaming network’s branded mini-series and integrations.

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Movers & Shakers: Whalar, Leo Burnett, Spotify, Meta and more

This week’s agency news, people on the move and brand buzz.

Animated scene of pet shop window showing silhouettes of pets

PAWS NY short film shows how pets keep their owners hanging on

The film uses a Lou Reed classic to emphasize the mental health support pets give their owners.

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