News & Analysis

Gucci owner Kering Group kicks off global media review

Gucci owner Kering Group kicks off global media review

The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.

‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot

‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot

The combined company will have global revenues of $2.1 billion and be renamed Stagwell Inc.

Publishers: it’s on us

Publishers: it’s on us

It’s time for us to lead the narrative around the future of the open web.

Millennials are optimistic about brand values and activism. Gen Z is not.

Millennials are optimistic about brand values and activism. Gen Z is not.

A study by MullenLowe shows Gen Z expresses ambivalence towards brands.

How brands are using Twitch for sports marketing

How brands are using Twitch for sports marketing

The NBA, DoorDash and American Express used Twitch to connect with Gen Z and Millennials.

Discord’s new short film features Danny DeVito and Akwafina

Discord’s new short film features Danny DeVito and Akwafina

Discord — The Movie builds on the platform’s “imagine a place” campaign.

Advertisers proceed — cautiously — around the Olympics

Advertisers proceed — cautiously — around the Olympics

Dropping the Olympics may not be an option for many.

Consumers want control over ads served

Consumers want control over ads served

A study by MAGNA and Brave shows consumers engage more with privacy protected ads.

Will Tokyo damage the Olympics brand?

Will Tokyo damage the Olympics brand?

Seven brand and sports experts discuss the controversial run up to the 32nd Olympic Games and whether this could dampen sponsorship appetite for the sporting event in the future.

4 actionable insights for marketing to Millennials and Gen Z

4 actionable insights for marketing to Millennials and Gen Z

Millennials and Gen Z have high expectations to make the world a better place.

Three days a week? Every day? Never? Agencies tread lightly on bringing staff back to office

Three days a week? Every day? Never? Agencies tread lightly on bringing staff back to office

Most employees want RTO flexibility and some don’t want to come back at all. How agencies are preparing for the backlash.

Tokyo Olympics 2020: 8 ads pulling for the gold

Tokyo Olympics 2020: 8 ads pulling for the gold

Campaign US rounded up some of the games’ most buzzworthy creative work.

UM kicks off fourth annual Global Impact Day virtually

UM kicks off fourth annual Global Impact Day virtually

This year’s event will take place over the course of two days and encourage employees to participate in projects of their own choosing.

Entertainment commerce is the next evolution in brand partnerships

Entertainment commerce is the next evolution in brand partnerships

It can create a through-line from brand to demand that makes it easy and fun for people to buy.

Ad of the week: Samsung’s “Be There”

Ad of the week: Samsung’s “Be There”

The spot, created by The Community, gives fans a virtual ticket to the Tokyo Olympic Games.

Movers & Shakers: Live Nation, Blue Moon, Tumblr, Google and more

Movers & Shakers: Live Nation, Blue Moon, Tumblr, Google and more

This week’s agency news, people on the move and brand buzz.

You & Mr Jones bolsters media team with two new hires

You & Mr Jones bolsters media team with two new hires

The new media division is bringing on talent from MightyHive and Hearts & Science.

FleishmanHillard report analyzes what the AAPI community needs from employers

FleishmanHillard report analyzes what the AAPI community needs from employers

AAPI community members were twice as likely to feel depressed or stressed, skip social gatherings or withdraw from friends or family.

How Sour Patch Kids became the most popular snack brand on TikTok

How Sour Patch Kids became the most popular snack brand on TikTok

The candy brand now has 1 million TikTok followers.

Campaign Chemistry: MassMutual CMO Jennifer Halloran

Campaign Chemistry: MassMutual CMO Jennifer Halloran

Halloran talks about the evolution of financial services and trying marketing to corporate responsibility.

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