News & Analysis
Campaign Chemistry: Roku’s Alison Levin
Levin talks upfronts, streaming and Roku’s new originals and brand studio.
Campaign reveals Global Agency of the Year winners
The global awards celebrate agencies across the United States, Europe and Asia.
NewFronts: Twitter and Snap push content, creators and incremental reach
Content include exclusive partnerships in sports, entertainment, lifestyle and other genres.
‘It breaks my heart if people leave because they're not seen and heard’: VMLY&R boss Jon Cook opens up on DE&I
The CEO of the global WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.
Campaign US 40 Over 40 nominations open for entry
The 2021 awards recognize seasoned professionals who are dedicated to their craft.
MDC Partners organic revenue drops but profits rise in Q1
Healthcare, consumer products and financial services drove growth.
This Cinco de Mayo, do more than just sell beer to the Latinx community
This past year has provided great examples of how brands can push culture forward.
Burning out isn’t cool
The advertising industry needs a mental health check.
Coinbase names Martin Agency as advertising AOR
The firm will lead brand strategy, creative development, experiential and social activations for the cryptocurrency exchange.
Golden Nugget taps digital marketing agency Incubeta to grow online sports betting business
The agency will offer performance data and media buying for the online casino brand.
Brands celebrate Cinco de Mayo
Many are giving back through sweepstakes, giveaways and donations.
YouTube introduces interactive ads for connected TVs, more original programming
Users can learn more about a product through second screen activation.
Upwork rebrands as the future of work evolves
The freelance platform is out with a new campaign and brand identity.
Ogilvy named global creative agency for World of Hyatt
The agency will lead creative, experience and strategy for Hyatt’s loyalty program.
Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit
Twitter joins live audio platform race by opening Clubhouse rival Spaces
The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
JetBlue flies to Adam & Eve/DDB
The airline has ended its relationship with MullenLowe after 11 years.
You’ve got mail: Say goodbye to the AOL brand
The iconic internet 1.0 marque will be phased out as Verizon sells its media assets to Apollo Global Management.
Diversity takes center stage at the upfronts
Marketers eye minority-owned media companies as diversity conversation heats up.
Amazon to offer bundled Amazon Advertising and Twitch campaigns
The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
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