News & Analysis

FBI subpoenas Louis Vuitton owner LVMH in U.S. media buying probe
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FBI subpoenas Louis Vuitton owner LVMH in U.S. media buying probe

Industry-wide investigation into media trading is advancing.

A rise in off-shoring: How Nestlé slashed production costs by as much as 80%
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A rise in off-shoring: How Nestlé slashed production costs by as much as 80%

More advertisers are experimenting with content hubs all over the world to drive efficiency and cut major costs in a move that could eventually put production companies at the top of adland's food chain.

This music video uses tech to reinvent search for missing kids
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This music video uses tech to reinvent search for missing kids

M/H VCCP and the National Center for Missing & Exploited Children teamed up on the initiative.

Doner adds Hackensack Meridian Health to growing list of well-being providers
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Doner adds Hackensack Meridian Health to growing list of well-being providers

Sister agency Assembly will take on media duties.

Fritos and Carry The Load team up to support U.S. military
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Fritos and Carry The Load team up to support U.S. military

R/GA is behind the duo's marketing push for donations and awareness.

You know what your Jimmy John's sandwich needs? Wine
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You know what your Jimmy John's sandwich needs? Wine

Not all heroes wear capes. Some just make wine. The brand partnered with WorkInProgress to launch a pairing tipple for its 'Frenchie' sub.

Trust is the top brand metric among majority of consumers
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Trust is the top brand metric among majority of consumers

Integrity and honesty take the next two spots in importance, according to new research.

Movers & Shakers: Redscout, SS+K, Huge and more
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Movers & Shakers: Redscout, SS+K, Huge and more

This week's account of wins and losses, lay-offs and hires.

Human life suddenly cut down put on display at Museum of Incomplete
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Human life suddenly cut down put on display at Museum of Incomplete

The online exhibition showcases the lost ideas, ambitions and projects of victims of gun violence.

Facebook seeks to de-stigmatize opioid addiction
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Facebook seeks to de-stigmatize opioid addiction

The social network teamed up with The Partnership for Drug Free Kids + Center on Addiction.

Are we there yet? Optimist execs on 'checking the box'
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Are we there yet? Optimist execs on 'checking the box'

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Pornhub unveils bonerless swimming shorts
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Pornhub unveils bonerless swimming shorts

'Bathing suit season comes with certain fears and anxieties.'

Martha Stewart is the new face of Postmates in its first national TV drive
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Martha Stewart is the new face of Postmates in its first national TV drive

Mother LA: 'We wanted to show that there are many reasons people order food, and that Martha and Postmates approves of them all.'

Adland is missing out on talent that doesn't look like us
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Adland is missing out on talent that doesn't look like us

After volunteering at refugee camps in Greece, the Havas Creative Group CMO reflects on her learnings.

Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO
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Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO

Appointment comes shortly after Mark Tutssel, executive chairman of the network, announced his upcoming retirement.

MetLife brings alarming employee benefit data to life
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MetLife brings alarming employee benefit data to life

The majority of us are scared we're going to outlive out retirement savings.

How hubris took down the Fyre Festival
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How hubris took down the Fyre Festival

"Don't get cocky," says the event's former social media and brand creative director.

One-word answers with The New York Times' HelloSociety SVP
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One-word answers with The New York Times' HelloSociety SVP

Want to know what keeps an influencer marketer up at night?

GE bets big on smart home light products as juggernaut executes slow turnaround
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GE bets big on smart home light products as juggernaut executes slow turnaround

The company is pouring mega time and money into its C by GE portfolio.

Young consumers want more from brand loyalty programs
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Young consumers want more from brand loyalty programs

Study shows that young shoppers seek human connections with brands - even in loyalty programs.

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