Mobile World Congress 2015

All the latest and best news as it happens as MWC 2015.

'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands

Should this be the last ever Mobile World Congress?

"Mobile" is no longer about just the mobile phone and neither is Mobile World Congress, writes Manning Gottlieb OMD's head of mobile strategy.

Mobile World Congress 2016: Five key takeaways

MediaCom's global head of mobile, explains what brands need to do in order to develop their mobile approach

Mobile World Congress 2016: what to expect

Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile

(Photo by Adam Olson.)

Tracking the human factor at Mobile World Congress

Y&R's global CEO revisits his first foray to Barcelona's big tech show

Exploring 'tech tribes' at Mobile World Congress

From the chief technology catalyst, EMEA, for McCann Worldgroup: As services and customization proliferate, consumers will seek out tech brand ecosystems that suit them best

Five brand trends for Mobile World Congress 2015

As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year

The foolproof survival guide to Mobile World Congress

McCann Worldgroup's chief technology catalyst for EMEA offers his tips for what to expect in Barcelona

Mobile World Congress: Why every brand should become a tech brand

To prepare for the Internet of Things, all brands can and should be a technology brand, says Manning Gottlieb OMD's managing director.

Five marketing innovations to watch from Mobile World Congress 2015

The managing director of Cake picks his top five trends from Mobile World Congress 2015

Mobile World Congress 2016: Video, 5G, VR ... And oh, yeah, ad blocking

Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality

Samsung used footage from its Galaxy S6 rollout in its "live TV ad."

Samsung produces 'live TV ad' for Galaxy S6 from Mobile World Congress

The smartphone maker created a spot in just three hours and aired it on UK TV

kea launches furniture with charging points for mobile devices.

Ikea furniture to charge your mobile phone

At Mobile World Congress, the furniture retailer unveiled wireless furniture to ship in April

HTC Vive.

HTC to enter virtual reality market with Vive headset

Smartphone manufacturer outlines its vision for VR at Mobile World Congress

Time for tech industry to end its bro-culture

The European director for J Walter Thompson's The Innovation Group highlights the lack of diversity at Mobile World Congress.

Five takeaways from Mark Zuckerberg on the future of connectivity

At Mobile World Congress in Barcelona, the Facebook founder praised Apple, criticized "Iron Man" and lamented the demise of "Free Basics" in India.

Diageo's Johnny Walker unveils connected bottle.

Diageo 'smart bottle' delivers targeted ads

Mobile World Congress 2015: Johnny Walker will be able to send marketing messages to consumers

At Mobile World Conference, Pebble Time Steel (right) tried to steal Apple Watch's thunder.

Pebble steals a march on Apple Watch with Pebble Time Steel

Introduced as "one last thing" at Mobile World Congress, Pebble's lookalike launches a week ahead of Apple's timepiece

Carlos Ghosn.

Nissan-Renault chief charts gradual course to driverless future

At Mobile World Congress, Carlos Ghosn predicted the journey would take several stages

Samsung readies US summer launch for Apple Pay rival

Mobile World Congress 2015: Samsung has partnered with Visa and MasterCard to bring mobile payments to approximately 30 million merchants


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