Superbowl XLIX 2015 Live Media Wall

Watch all the action as it happens on our Live Media Wall.

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Latest from Super Bowl 2015

In brief:  Super Bowl, Super Bowl, Super Bowl!
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In brief: Super Bowl, Super Bowl, Super Bowl!

In other news: Super Bowl more than TV ... Behind the domestic-violence PSA ... Facebook takes a piece of YouTube's ad action ... A dearth of minority-owned agencies at the Super Bowl ... Nationwide's gloomy ad gets razzed by fans ... Monster.com's subversive Super Bowl tweet ... Studio crafts Super Bowl ads from Lego.

A super-experiential Super Bowl
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A super-experiential Super Bowl

Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School

The Super Bowl: The pitch and the public
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The Super Bowl: The pitch and the public

Legendary commercial director reflects on how the popularity of pitting Super Bowl spots against each other changed the game

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Super Bowl survey 2016

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Nationwide Super Bowl ad: Too dark for Super Bowl?
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Nationwide Super Bowl ad: Too dark for Super Bowl?

Its reference to the death of a child provokes anger from some viewers -- and derision for its #MakeSafeHappen hashtag

Super Bowl is judgment day for advertising
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Super Bowl is judgment day for advertising

Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer

Stars and sequels at Super Bowl 50
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Stars and sequels at Super Bowl 50

Everything felt a little more star-studded and self-deprecating this year, writes Droga5 group creative director

Bringing your A-game to the Super Bowl
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Bringing your A-game to the Super Bowl

DDB Worldwide's former chairman and CCO says the game-within-the-game may have changed, but the win is the same

How Newcastle took on the Super Bowl
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How Newcastle took on the Super Bowl

Brand director Priscilla Dohnert discusses how the Heineken beer brand crowdsourced the big game

Splashy fun at a somber Super Bowl
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Splashy fun at a somber Super Bowl

Wieden + Kennedy's executive creative director counts down his favorite Super Bowl ads during a year when the spots were a touch too serious

Infographic: The social media Super Bowl
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Infographic: The social media Super Bowl

Everyone knows the Patriots won, but how did the game unfold on social media?

The Super Bowl: Adland's anti-metaphor
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The Super Bowl: Adland's anti-metaphor

Forget cynicism, BBH New York's creative chairman writes -- let's seek out those brief moments that change the world by giving it what it didn't know it wanted

No 'Oreo moment' at Super Bowl XLIX
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No 'Oreo moment' at Super Bowl XLIX

While nothing rivaled Oreo's "Dunk in the Dark" for real-time ingenuity, M&C Saatchi Sport and Entertainment's digital director says some brands seized the moment

At Super Bowl, Budweiser dominates for interactions
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At Super Bowl, Budweiser dominates for interactions

Its "Lost Dog" spot garnered 47 million earned views -- 22 times its nearest competitor

Budweiser unleashes Super Bowl spot
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Budweiser unleashes Super Bowl spot

Beer brand brings back the puppy love in sequel to last year's Super Bowl Spot

The most successful Super Bowl ads, by the numbers
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The most successful Super Bowl ads, by the numbers

Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.

Super Bowl LII superlatives from VCU Brandcenter
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Super Bowl LII superlatives from VCU Brandcenter

Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.

The Campaign Super Bowl LII Ad Digest
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The Campaign Super Bowl LII Ad Digest

Want to watch all the ads that ran during Super Bowl LII? Check out Campaign's comprehensive list here.

Did Super Bowl marketers score a touchdown with Boomers?
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Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.

The 5 bravest brand moves of Super Bowl LI
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The 5 bravest brand moves of Super Bowl LI

From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.

Is a Snapchat Super Bowl ad worth $3M?
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Is a Snapchat Super Bowl ad worth $3M?

Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.

Hyundai honors military in live Super Bowl spot
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Hyundai honors military in live Super Bowl spot

Innocean USA will shoot a 90-second ad saluting our troops during the game.

Facebook suggests strategies to dominate the Super Bowl
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Facebook suggests strategies to dominate the Super Bowl

89 percent of Super Bowl posts happened on mobile last year.

Skittles returns to Super Bowl for third consecutive year
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Skittles returns to Super Bowl for third consecutive year

Adam&eveDDB will create the celebrity-free "Taste the Rainbow" spot

The Super Bowl thanks its biggest sponsor, God
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The Super Bowl thanks its biggest sponsor, God

Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own

Super Bowl 50 scores 111.9 million viewers
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Super Bowl 50 scores 111.9 million viewers

The CBS broadcast was the third most-watched program in TV history

5 Super Bowl ads that were worth the wait
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5 Super Bowl ads that were worth the wait

Jeep, Coca-Cola and Taco Bell were among the brands with welcome surprises

'Colonel Sanders' reincarnates a third time for the Super Bowl
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'Colonel Sanders' reincarnates a third time for the Super Bowl

Comedian Jim Gaffigan takes over the role from Norm McDonald

The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial
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The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial

The iconic horses help the brewery proudly celebrate its strength and size

Follow GoDaddy's lead: Skip the Super Bowl
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Follow GoDaddy's lead: Skip the Super Bowl

Want to save $5 million? There's a better (digital) way to grow your business, says Centric Digital's co-founder and president

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