Reader polls

Goodbye, Pop-Tarts mascot: What other brand should have an edible mascot?

Was this a better send-off than Mr. Peanut?

Which brand’s New York Fashion Week campaign was your favorite?

Unexpected brands such as Bombay Sapphire, Greenies, White Claw and Dove got fashionable this week.

Which mascots would you want to see in a cage fight?

Forget Elon Musk and Mark Zuckerberg’s proposed brawl.

What is your favorite Independence Day 2023 campaign?

Here’s how Aldi, Old Navy and Pepsi are celebrating the holiday.

Do you have a beef with the Wienermobile's new name?

It’s now the ‘Frankmobile.’

Headshot of Tucker Carlson

Poll: As Tucker Carlson sets up shop on Twitter, will advertisers be more cautious?

Take our anonymous survey to let us know whether Carlson, known for spreading misinformation and inflammatory views, will affect your appetite to invest in Twitter as he plans to take his contrarian show to the platform.

Poll: Are you going to Sundance?

CMOs and brands such as White Claw and Acura are lining up for the film festival in Park City, Utah as the worlds of brand and entertainment intersect.

Source: Getty Images.

Advertisers are hesitant to join Twitter Blue

According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.

Should brands pay for Twitter Blue?

Brands weigh the $8 price tag as Twitter faces ongoing backlash under Musk.

Credit: Getty

Advertisers stay firm on Super Bowl plans, despite Omicron surge

A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.

SoFi Stadium in Los Angeles. Credit: Getty

Advertisers: Are you rethinking your Super Bowl LVI plans?

Omicron once again threatens live events as athletes get infected.

Employees don’t want a mandated return to the office, says poll

The non-mandated hybrid work model wins the popular vote.

What is your ideal working situation?

Do people ever want to return to the office?

People want brands to drop Travis Scott

Brands have a tough call to make in the aftermath of the Astroworld tragedy.

Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?

The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.

Protesters outside the entrance to the COP26 summit on November 1, 2021 in Glasgow, United Kingdom. (Credit: Getty)

Would you work on repositioning a fossil fuel brand?

As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.

Lookin’ good, Nielsen

Campaign US readers like the measurement company’s new logo.

Nielsen unveils its new logo

The rebrand comes amid media measurement turmoil and the sale of Global Connect.

Can Facebook still save its reputation? Does it even matter?

Campaign US readers think the company still has time. But what about its intentions?

Are Facebook’s changes to Instagram too little, too late?

Instagram will launch a feature to encourage teens to “take a break.”

Advertisers will only boycott Facebook in spirit

Campaign US readers think recent revelations about the company will not impact its bottom line.

How will advertisers respond to Facebook’s latest scandals?

Facebook whistleblower Frances Haugen accused the company of prioritizing profit over safety.

Halloween 2021: Are you ready to get scary, or too spooked out?

Halloween is around the corner, and with COVID restrictions eased, consumers are expected to spend over $10 billion this spooky season.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free