Poll: Are you going to Sundance?

CMOs and brands such as White Claw and Acura are lining up for the film festival in Park City, Utah as the worlds of brand and entertainment intersect.

Advertisers are hesitant to join Twitter Blue

According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.

Should brands pay for Twitter Blue?

Brands weigh the $8 price tag as Twitter faces ongoing backlash under Musk.

Advertisers stay firm on Super Bowl plans, despite Omicron surge

A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.

Advertisers: Are you rethinking your Super Bowl LVI plans?

Omicron once again threatens live events as athletes get infected.

Employees don’t want a mandated return to the office, says poll

The non-mandated hybrid work model wins the popular vote.

What is your ideal working situation?

Do people ever want to return to the office?

People want brands to drop Travis Scott

Brands have a tough call to make in the aftermath of the Astroworld tragedy.

Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?

The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.

Would you work on repositioning a fossil fuel brand?

As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.

Lookin’ good, Nielsen

Campaign US readers like the measurement company’s new logo.

Nielsen unveils its new logo

The rebrand comes amid media measurement turmoil and the sale of Global Connect.

Can Facebook still save its reputation? Does it even matter?

Campaign US readers think the company still has time. But what about its intentions?

Are Facebook’s changes to Instagram too little, too late?

Instagram will launch a feature to encourage teens to “take a break.”

Advertisers will only boycott Facebook in spirit

Campaign US readers think recent revelations about the company will not impact its bottom line.

How will advertisers respond to Facebook’s latest scandals?

Facebook whistleblower Frances Haugen accused the company of prioritizing profit over safety.

Halloween 2021: Are you ready to get scary, or too spooked out?

Halloween is around the corner, and with COVID restrictions eased, consumers are expected to spend over $10 billion this spooky season.