Media news
Twitter halts COVID-19 misinformation policy in latest business pivot
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
IPG Mediabrands to offer clients net-zero media buying
Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.
Walgreens puts U.S. media account up for review again
Publicis Media and incumbent WPP's Mediacom are said to be pitching for the account.
Omnicom joins IPG in recommending clients pause Twitter spend
Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.
Highlights from Elon Musk’s first email to employees
Musk’s first attempt at internal comms featured warnings of tough times ahead.
How 'gamefluencers' are transforming the world of gaming
With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.
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Twitter ad pause will have ‘little impact’ on media plans, ad buyers say
Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives.
How Warner Bros. Discovery is tackling growing pains post-merger
The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.
Anti-Defamation League asks advertisers to pause spending on Twitter
The group wants to #StopHateForProfit and #StopToxicTwitter.
Adland reacts: What Elon Musk's takeover of Twitter means for advertisers
Super app or a 'Wild West'? Should advertisers be hopeful or concerned about the future of Twitter?
What Netflix and Disney+ ad-supported tiers mean for the TV ad world
Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.
Vox Creative explainers go short-form on TikTok and Instagram
Vox VP of creative Heather Pieske talks about getting brands on board with the new style of video.
Uber launches an advertising division
The new team will be made up of a new team led by Dr. Mark Grether.
Netflix's $6.99 ad-funded tier to launch in November
L’Oreal Paris and Nyx among brands that will advertise on the 'basic with adverts' plan.
Virgin Red appoints global media agency
Incumbent was Bountiful Cow.
FDA warns of ‘NyQuil Chicken’ TikTok trend as misinformation battle continues
The FDA is stepping up to counteract health misinformation on the most popular social media platform — but experts believe it could be more creative in its messaging.
Klondike to give away last 100 Choco Tacos via Instagram scavenger hunt
The world says goodbye to the beloved novelty ice cream on Wednesday.
YouTube doubles down on Shorts with new monetization program
Creators will make just under half of all ad revenue earned from Shorts, positioning the product as a major rival to TikTok.
The Trust Project and Microsoft team up to fight fake news
A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
Behind Semafor’s ‘radical’ digital news offering
Justin Smith, CEO of the soon-to-launch global news publisher, and executive editor Gina Chua on how the company is ‘reimagining’ publishing for global and regional audiences.
Amazon is most-preferred ad environment for consumers globally
Tech giant Amazon tops Kantar's global ad equity ranking of media channels and media brands, while TikTok continues to be regarded as the most innovative media brand.
Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint
Advertising executives want transparency from Twitter after several months of instability.
France bans fossil fuel ads
The move follows similar bans in other European jurisdictions. Some industry experts compare fossil fuel advertising to cigarette ads, as voices in the UK contemplate similar action.
How Hershey’s responded to Macklemore’s Chocolate World viral TikTok
The candy company enlisted “head honcho Todd” and used its in-house content studio to capitalize on the social media frenzy.
How brands can engage audiences on TikTok via search
TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.
Stranger Things drives over $27m in brand placement value in UK and US
Data from YouGov Stream shows Coca-Cola is seeing the highest placement value of any brand at $3.4m.
The end of Facebook Live Shopping: How will it impact ecommerce?
Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.
Do brands have a place on a social platform that tries to stay out of your life?
Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.
Period-tracking apps are the tip of the post-Roe privacy iceberg
Loose data standards across adtech should be ‘a reckoning’ for marketers, says one digital privacy expert.
With brand deals in the balance, TikTok personalities brush off hate
When content creators like Tucker Lindgren of Down Bad Patrol get hate messages, they have to remember who they work for.
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