Media news
Australia shamed in full-page New York Times ad over climate change inaction
Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.
U.S. politicians projected to spend $12 billion in ads for 2024 election cycle
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
Media buyers demand flexibility in wake of Disney-Charter blackout
The recent dispute between Disney and Charter has buyers questioning the value of securing inventory months in advance, highlighting the volatility of the TV marketplace.
WNBA’s Sue Bird on revolutionizing the future of women’s sports
Bird spoke at the Forbes Power Women’s 2023 Summit on Thursday.
Nielsen promotes Karthik Rao to CEO, replacing David Kenny
Long-time executive Rao takes over amid “unprecedented times of transition” in TV measurement.
H1 2023 new-biz review: Media activity dips despite key moves
Campaign rounds up overall media new-business activity and top-performing agencies in January-June.
US Navy pits sailors against YouTubers in recruitment campaign
Season three of ‘Sailor VS’ continues to highlight different career paths within the Navy.
NBCU’s Mark Marshall permanently takes over advertising reins
Marshall has been overseeing the media giant’s ad business on an interim basis since Linda Yaccarino departed for Twitter, now X, in May.
Comscore and SeeHer expand gender equality measurement to digital platforms
The audience measurement company partnered with SeeHer to extend the scoring system to digital advertising.
AR experiences exclude a majority of diverse audiences, study finds
EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.
Ads served on YouTube kids content may have triggered widespread tracking of children online: Report
Adalytics report alleges ads served by Google on YouTube kids content — sometimes against the wishes of advertisers — caused a chain reaction of tracking children online.
Tech platforms attribute recent growth spurts to AI-powered performance products
Alphabet, Amazon and Meta turned more highly scrutinized marketing budgets to their advantage in Q2 by honing in on ease and efficiency, according to analysts.
Beauty filters on TikTok may be damaging to your mental health: study
Beauty filters like the “bold glamour” filter are incredibly popular. However, some TikTokers are pushing back against them, arguing they’re damaging to mental health.
TikTok shows how people are coping with ‘summertime sadness’
When people talk about seasonal affective disorder, the culprit is typically winter. However, many find themselves feeling just as bad during the summer.
Blizzard Entertainment enlists Twitch streamers to reveal John Cena Overwatch 2 campaign
The announcement was broadcast to more than 65,000 concurrent viewers of different Twitch streams.
Amazon revenue up 11% in Q2, buoyed once again by advertising
The platform also highlighted improvements in delivery speed and investments in generative AI.
Apple posts record services revenue amid hardware retraction
IPhone maker said it hit records for advertising, App Store and music revenue in June.
X, formerly Twitter, sues hate speech research group
Social media platform accuses The Center for Countering Digital Hate, which has published research on the spread of harmful content on the platform, of engaging in a “scare campaign” to drive away advertisers.
Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue
The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues.
Meta’s revival picks up in Q2 as revenue grows 11%
Mark Zuckerberg outlines plans to “pour gasoline” into Threads and expand Meta's AI products as the tech giant swings back into double-digit growth.
Meta hires Andrea Gellert as VP, global business and product marketing
She steps in for Michelle Klein, who departed in March.
YouTube returns to growth in Q2
As Google recovers from an advertising retraction, CFO Ruth Porat has been handed a new role overseeing parent Alphabet’s experimental bets.
Four challenges ahead for Threads
From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream.
MSL US influencer equity report reveals 27% gap
The Time to Face the Influencer Pay Gap data identifies entry and success barriers for diverse creators at the start of their professional journey.
Twitter's blue bird will be replaced with an X in corporate rebranding
Elon Musk announces an interim "X" logo live since Sunday. It replaces the iconic blue bird symbol, while the site X.com now directs to Twitter.
'Barbie' isn't afraid to air Mattel’s previous missteps
Everything marketing and comms pros need to know about Greta Gerwig’s highly-anticipated film. Warning: Light spoilers (and lots of pink) ahead.
How brands like Wendy’s, Maybelline and Duolingo are navigating Threads
Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager to find success on the new platform.
Lidl owner joins growing list of retailers offering advertisers retail media data
The retail media industry is projected to be worth nearly £22bn by 2026, according to IAB Europe.
Netflix adds ability to place ads around its top 10 titles
Streaming service said it is focused on building both standard capabilities and innovative ad formats as it revealed a healthy bump in subscribers for the second quarter.
Roblox launches subscriptions for developers
That means virtual world-builders will have a new revenue source.
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