Media news
Disney beefs up addressable ad unit with Cadent’s Jamie Power
EXCLUSIVE: Media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.
Chipotle takes a bite out of Gen Z’s new favorite social app
The QSR restaurant is making its presence felt on BeReal.
Meta to provide insight into how political ads are targeted
Facebook owner will share with academics the ways in which social-issue, electoral and political ads are targeted to users across its platforms.
Most consumers now view geopolitics as a top priority for business — Edelman research
Businesses need to take a stronger position on geopolitical issues, according to new research presented to the World Economic Forum at Davos.
DMG Media appoints US-based global chief brand officer
DMG Media's brands include Mail Newspapers, MailOnline and DailyMail.com.
Social ad spending up in Q1, but did it pay off?
However, those totals pale in comparison to a strong Q4 2021.
Mediahub nabs Lyft US media account
EXCLUSIVE: Account is estimated to be worth around $50 million annually.
Elon Musk, master of his own PR, puts Twitter deal on hold
The billionaire has pressed pause on the $43bn deal — and the talented self-publicist is trending (again).
Adland reacts after Google rolls out further ad controls for users globally
YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.
Snap hires Colleen DeCourcy, retired W+K president, as chief creative officer
DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.
Carat appoints first U.S. chief media officer
Diana Bojaj takes on the role to grow Carat’s media products, having led strategy on the General Motors account.
Disney Plus exceeds subscriber growth expectations in fiscal Q2
The streaming service posted strong growth in subscribers and revenue per user — driven in large part by Disney Plus Hotstar in Asia — as rival Netflix plateaus.
Agencies ‘disappointed’ by Twitter’s handling of misreported metrics
One week after Twitter revealed a three-year long metrics error, agencies that Campaign US spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told behind the scenes comms are “scattered” and “inconsistent.”
NBCUniversal’s ad boss: ‘First-party data is not the exclusivity of social platforms anymore’
Linda Yaccarino speaks with Campaign US about shifting from a pure-play TV company into a technology company, competing with tech giants for data and talent, and the evolution of video measurement.
WINNERS REVEALED: The Campaign US Media Awards 2022
Campaign US announced the winners at a virtual ceremony on Thursday, April 28.
Twitter overstated user metrics for nearly three years
In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.
Meta to slow pace of long-term investments amid turbulent start to 2022
Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.
Twitter employees’ biggest concerns with Elon Musk takeover
And how Twitter is answering staffers’ questions.
#TwitterWorries: I still adore Twitter and I’m afraid Elon Musk is going to kill it
For communications professionals, strong communities are gold, and knowing how to find them is even more valuable. If some new version of Twitter loses those obscure corners of the platform, that will be a loss for our profession and for Twitter in general.
TelevisaUnivision launches Así Studios, connecting brands with U.S. Hispanics
The branded content studio will offer advertisers an opportunity to integrate with authentic storytelling.
How might Elon Musk’s free speech stance affect Twitter advertisers?
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation — and an advertising exodus.
WPP to merge MediaCom and Essence in radical Group M restructure
Mindshare, Xaxis and Finecast are also part of overhaul.
Snap’s Q1 performance impacted by Russia-Ukraine conflict and iOS headwinds
Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected.
BlueTriton awards Horizon Media $90 million media account
Horizon Media wins account after demonstrating its skills in delivering personalized advertising.
Ads are coming to Netflix: What do top media buyers and analysts think?
Industry leaders across Asia, Europe and the US respond.
Brilla Media and Joy Collective partner to launch Nuestro Stories and Our Black Origins
The two companies will work together on content production.
Dentsu launches media training program to bring in excluded talent
The Media Experience is an eight-week vocational training program with a job offer at the end for talent that has been historically excluded from the ad industry.
What would a Twitter edit button mean for brand safety?
Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.
Pinterest unveils climate misinformation policy
It’s the first among major platforms to create a policy specific to climate misinformation.
Join us for our next virtual event: The Future of TV is Now
Our next Tech Talks event dives into all things future of TV ahead of the upfronts.
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