Media news

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Disney beefs up addressable ad unit with Cadent’s Jamie Power

EXCLUSIVE: Media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.

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Chipotle takes a bite out of Gen Z’s new favorite social app

The QSR restaurant is making its presence felt on BeReal.

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Meta to provide insight into how political ads are targeted

Facebook owner will share with academics the ways in which social-issue, electoral and political ads are targeted to users across its platforms.

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Most consumers now view geopolitics as a top priority for business — Edelman research

Businesses need to take a stronger position on geopolitical issues, according to new research presented to the World Economic Forum at Davos.

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DMG Media appoints US-based global chief brand officer

DMG Media's brands include Mail Newspapers, MailOnline and DailyMail.com.

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Social ad spending up in Q1, but did it pay off?

However, those totals pale in comparison to a strong Q4 2021.

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Mediahub nabs Lyft US media account

EXCLUSIVE: Account is estimated to be worth around $50 million annually.

Headshot of Elon Musk

Elon Musk, master of his own PR, puts Twitter deal on hold

The billionaire has pressed pause on the $43bn deal — and the talented self-publicist is trending (again).

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Adland reacts after Google rolls out further ad controls for users globally

YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.

Headshot of Colleen DeCourcy

Snap hires Colleen DeCourcy, retired W+K president, as chief creative officer

DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.

Headshot of Diana Bojaj

Carat appoints first U.S. chief media officer

Diana Bojaj takes on the role to grow Carat’s media products, having led strategy on the General Motors account.

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Disney Plus exceeds subscriber growth expectations in fiscal Q2

The streaming service posted strong growth in subscribers and revenue per user — driven in large part by Disney Plus Hotstar in Asia — as rival Netflix plateaus.

Twitter logo on building

Agencies ‘disappointed’ by Twitter’s handling of misreported metrics

One week after Twitter revealed a three-year long metrics error, agencies that Campaign US spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told behind the scenes comms are “scattered” and “inconsistent.”

Linda Yaccarino speaking at NBCUniversal's 2019 upfront

NBCUniversal’s ad boss: ‘First-party data is not the exclusivity of social platforms anymore’

Linda Yaccarino speaks with Campaign US about shifting from a pure-play TV company into a technology company, competing with tech giants for data and talent, and the evolution of video measurement.

Campaign US Media Awards 2022 logo

WINNERS REVEALED: The Campaign US Media Awards 2022

Campaign US announced the winners at a virtual ceremony on Thursday, April 28.

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Twitter overstated user metrics for nearly three years

In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.

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Meta to slow pace of long-term investments amid turbulent start to 2022

Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.

Smart phone displaying Twitter app on Elon Musk's profile page

Twitter employees’ biggest concerns with Elon Musk takeover

And how Twitter is answering staffers’ questions.

Laptop displaying Twitter feed with news stories about Elon Musk

#TwitterWorries: I still adore Twitter and I’m afraid Elon Musk is going to kill it

For communications professionals, strong communities are gold, and knowing how to find them is even more valuable. If some new version of Twitter loses those obscure corners of the platform, that will be a loss for our profession and for Twitter in general.

Screen shot from the Toyota film Imparable: Ismael Guzmán

TelevisaUnivision launches Así Studios, connecting brands with U.S. Hispanics

The branded content studio will offer advertisers an opportunity to integrate with authentic storytelling.

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How might Elon Musk’s free speech stance affect Twitter advertisers?

The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation — and an advertising exodus.

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WPP to merge MediaCom and Essence in radical Group M restructure

Mindshare, Xaxis and Finecast are also part of overhaul.

Snapchat ghost logo on smartphone screen.

Snap’s Q1 performance impacted by Russia-Ukraine conflict and iOS headwinds

Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected.

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BlueTriton awards Horizon Media $90 million media account

Horizon Media wins account after demonstrating its skills in delivering personalized advertising.

Ads are coming to Netflix: What do top media buyers and analysts think?

Industry leaders across Asia, Europe and the US respond.

Headshot of Tamika Blockett

Brilla Media and Joy Collective partner to launch Nuestro Stories and Our Black Origins

The two companies will work together on content production.

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Dentsu launches media training program to bring in excluded talent

The Media Experience is an eight-week vocational training program with a job offer at the end for talent that has been historically excluded from the ad industry.

A Twitter user views Tweets by former US president Donald Trump in 2020

What would a Twitter edit button mean for brand safety?

Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.

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Pinterest unveils climate misinformation policy

It’s the first among major platforms to create a policy specific to climate misinformation.

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Join us for our next virtual event: The Future of TV is Now

Our next Tech Talks event dives into all things future of TV ahead of the upfronts.

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