EXCLUSIVE: Media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.
The QSR restaurant is making its presence felt on BeReal.
Facebook owner will share with academics the ways in which social-issue, electoral and political ads are targeted to users across its platforms.
Businesses need to take a stronger position on geopolitical issues, according to new research presented to the World Economic Forum at Davos.
DMG Media's brands include Mail Newspapers, MailOnline and DailyMail.com.
However, those totals pale in comparison to a strong Q4 2021.
EXCLUSIVE: Account is estimated to be worth around $50 million annually.
The billionaire has pressed pause on the $43bn deal — and the talented self-publicist is trending (again).
YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.
DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.
Diana Bojaj takes on the role to grow Carat’s media products, having led strategy on the General Motors account.
The streaming service posted strong growth in subscribers and revenue per user — driven in large part by Disney Plus Hotstar in Asia — as rival Netflix plateaus.
One week after Twitter revealed a three-year long metrics error, agencies that Campaign US spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told behind the scenes comms are “scattered” and “inconsistent.”
Linda Yaccarino speaks with Campaign US about shifting from a pure-play TV company into a technology company, competing with tech giants for data and talent, and the evolution of video measurement.
Campaign US announced the winners at a virtual ceremony on Thursday, April 28.
In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.
Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.
And how Twitter is answering staffers’ questions.
For communications professionals, strong communities are gold, and knowing how to find them is even more valuable. If some new version of Twitter loses those obscure corners of the platform, that will be a loss for our profession and for Twitter in general.
The branded content studio will offer advertisers an opportunity to integrate with authentic storytelling.
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation — and an advertising exodus.
Mindshare, Xaxis and Finecast are also part of overhaul.
Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected.
Horizon Media wins account after demonstrating its skills in delivering personalized advertising.
Industry leaders across Asia, Europe and the US respond.
The two companies will work together on content production.
The Media Experience is an eight-week vocational training program with a job offer at the end for talent that has been historically excluded from the ad industry.
Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.
It’s the first among major platforms to create a policy specific to climate misinformation.
Our next Tech Talks event dives into all things future of TV ahead of the upfronts.