Media news

Nonprofit Understood gives a voice to the neurodiverse community

Nonprofit Understood gives a voice to the neurodiverse community

The podcast network includes the program ‘How’d You Get THAT Job?!,’ which highlights the unexpected career paths of neurodivergent talent.

The ANA and GARM expand responsible media initiative to small businesses and consumers

The ANA and GARM expand responsible media initiative to small businesses and consumers

#EngageResponsibly provides free resources to small and medium-sized businesses and consumers to combat hate speech on their own.

Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’

Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’

WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.

VideoAmp to kick off currency test with major holding companies

VideoAmp to kick off currency test with major holding companies

Five of the six major holding companies are involved, and networks are said to be on board.

Strawberry Shortcake makes a digital comeback

Strawberry Shortcake makes a digital comeback

The popular character is revived through a YouTube series and Roblox integration.

Media companies show support for Hispanic Heritage Month

Media companies show support for Hispanic Heritage Month

Celebrations include partnerships with organizations, live events and month-long special content.

SXM Media expands programmatic buying for podcasts

SXM Media expands programmatic buying for podcasts

Advertisers can buy programmatically across Pandora, Soundcloud and podcasts exclusive to the SXM media network.

Video Advertising Bureau reveals measurement task force with NBCU on board

Video Advertising Bureau reveals measurement task force with NBCU on board

The broadcaster trade group wants to accelerate innovation in measurement after Nielsen’s snafus.

Nielsen loses MRC accreditation for national and local TV

Nielsen loses MRC accreditation for national and local TV

The accreditation loss will push the industry toward use of alternative currencies.

Turner Classic Movies rebrands for a modern audience

Turner Classic Movies rebrands for a modern audience

The classic movie channel unveiled a new brand identity and sonic logo.

NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

The media company is reviewing more than 70 responses, expected to conclude in September.

NBCUniversal launches measurement RFP, calls for ‘measurement independence’

NBCUniversal launches measurement RFP, calls for ‘measurement independence’

The review follows Nielsen’s third request for hiatus in under a year.

Nano-influencers do their part to get Americans vaccinated

Nano-influencers do their part to get Americans vaccinated

Nano-influencers are outshining celebrities in vaccination efforts, according to data from HypeAuditor.

Land O’Lakes names Battery and Havas Media as agencies of record

Land O’Lakes names Battery and Havas Media as agencies of record

Battery will handle the dairy brand’s creative strategy while Havas Media will take over media buying and planning.

Future grows US presence with Dennis acquisition

Future grows US presence with Dennis acquisition

The British media company bought Dennis Publishing from Exponent Private Equity in a £300m deal.

Influencers want to be paid more than ever. Blame the pandemic

Influencers want to be paid more than ever. Blame the pandemic

How much are influencers worth? COVID-19 is making the question even more complicated.

YouTube launches ‘Shorts’ campaign to compete with TikTok

YouTube launches ‘Shorts’ campaign to compete with TikTok

The campaign targets Gen Z and creators to embrace “the shorter side of YouTube.”

Media by Mother hires Julie Lee as COO

Media by Mother hires Julie Lee as COO

Lee replaces Will Heins, who was a founding partner and COO at the agency before leaving to join You & Mr Jones media.

Social media marketing through the lens of Gen Z

Social media marketing through the lens of Gen Z

Young consumers lift the lid on the best way to reach their generation via social channels.

Spotify ties Nielsen demos to audience measurement on podcasts

Spotify ties Nielsen demos to audience measurement on podcasts

The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers.

WarnerMedia launches brand studio, House of Max

WarnerMedia launches brand studio, House of Max

The studio will help advertisers develop custom creative for WarnerMedia’s entertainment properties, including HBO Max.

Democrats to tackle health misinformation on social media platforms

Democrats to tackle health misinformation on social media platforms

A new bill, introduced by Sen. Klobuchar, proposes removing liability protections from platforms that spread inaccurate health information.

NBCUniversal ad revenue rose 32% in Q2, thanks to live sports

NBCUniversal ad revenue rose 32% in Q2, thanks to live sports

Streaming service Peacock picked up 54 million sign-ups thanks to new content.

Spotify’s podcast ad revenue skyrocketed 627% in Q2

Spotify’s podcast ad revenue skyrocketed 627% in Q2

Demand for podcasts are high on the platform as it opens up programmatic inventory and inks exclusive deals with big names.

Attention: How far away is it from becoming the ad industry's currency?

Attention: How far away is it from becoming the ad industry's currency?

Attention-based metrics are heralded by advocates as a panacea to digital advertising's transparency issues, promising to remove the guesswork from metrics and prove true effectiveness. What is standing in the way of attention becoming mainstream?

UM kicks off fourth annual Global Impact Day virtually

UM kicks off fourth annual Global Impact Day virtually

This year’s event will take place over the course of two days and encourage employees to participate in projects of their own choosing.

YouTube moves to bolster credible health content

YouTube moves to bolster credible health content

The platform’s new features are designed to prioritize reliable information and combat false assertions.

Publicis Groupe acquires CitrusAd as the retail media space heats up

Publicis Groupe acquires CitrusAd as the retail media space heats up

The retail media platform will live under Epsilon.

NBCUniversal’s Peacock lands $500 million in upfront commitments

NBCUniversal’s Peacock lands $500 million in upfront commitments

Advertisers’ shift to streaming amps up.

Yelp launches audience network as it courts bigger brands

Yelp launches audience network as it courts bigger brands

The new tool will allow advertisers to buy Yelp audiences off-platform.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free