Media news

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Twitter halts COVID-19 misinformation policy in latest business pivot

The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.

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IPG Mediabrands to offer clients net-zero media buying

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.

Walgreens

Walgreens puts U.S. media account up for review again

Publicis Media and incumbent WPP's Mediacom are said to be pitching for the account.

Smart phone screen displaying OmnicomMediaGroup logo

Omnicom joins IPG in recommending clients pause Twitter spend

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.

Elon Musk next to Twitter coverage

Highlights from Elon Musk’s first email to employees

Musk’s first attempt at internal comms featured warnings of tough times ahead.

Gamefluencers (L to R): Pablodragqueen, Janellyace, Touchpadwarrior

How 'gamefluencers' are transforming the world of gaming

With constant live-streaming and live-chatting, their connections with their followers can run deeper, turning virtual spaces into social hubs connecting tight-knit communities.

Smart phone displaying Elon Musk's Twitter profile

Twitter ad pause will have ‘little impact’ on media plans, ad buyers say

Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives.

Warner Bros. Discovery logo

How Warner Bros. Discovery is tackling growing pains post-merger

The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.

Closeup of smartphone screen with Twitter app

Anti-Defamation League asks advertisers to pause spending on Twitter

The group wants to #StopHateForProfit and #StopToxicTwitter.

Elon Musk and Twitter

Adland reacts: What Elon Musk's takeover of Twitter means for advertisers

Super app or a 'Wild West'? Should advertisers be hopeful or concerned about the future of Twitter?

Netflix and Disney.

What Netflix and Disney+ ad-supported tiers mean for the TV ad world

Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.

Vox Creative wordmark pointing to circles with brain texture

Vox Creative explainers go short-form on TikTok and Instagram

Vox VP of creative Heather Pieske talks about getting brands on board with the new style of video.

Hand holding smart phone displaying Uber logo

Uber launches an advertising division

The new team will be made up of a new team led by Dr. Mark Grether.

Wide screen TV monitor with Netflix logo

Netflix's $6.99 ad-funded tier to launch in November

L’Oreal Paris and Nyx among brands that will advertise on the 'basic with adverts' plan.

A woman poses, hula-hooping style, in the centre of a Virgin Red-brand circle

Virgin Red appoints global media agency

Incumbent was Bountiful Cow.

Cold medicine for sale in Walgreens

FDA warns of ‘NyQuil Chicken’ TikTok trend as misinformation battle continues

The FDA is stepping up to counteract health misinformation on the most popular social media platform — but experts believe it could be more creative in its messaging.

A giant Choco Taco stands behind a lectern with microphones

Klondike to give away last 100 Choco Tacos via Instagram scavenger hunt

The world says goodbye to the beloved novelty ice cream on Wednesday.

Stage with screen displaying YouTube Shorts powerpoint slides

YouTube doubles down on Shorts with new monetization program

Creators will make just under half of all ad revenue earned from Shorts, positioning the product as a major rival to TikTok.

Two women looking at laptop computer screen

The Trust Project and Microsoft team up to fight fake news

A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.

Headshots of Justin Smith and Gina Chua

Behind Semafor’s ‘radical’ digital news offering

Justin Smith, CEO of the soon-to-launch global news publisher, and executive editor Gina Chua on how the company is ‘reimagining’ publishing for global and regional audiences.

Amazon

Amazon is most-preferred ad environment for consumers globally

Tech giant Amazon tops Kantar's global ad equity ranking of media channels and media brands, while TikTok continues to be regarded as the most innovative media brand.

Hand holding smart phone with Twitter logo on screen

Ad industry demands ‘tsunami of truth’ from Twitter in wake of whistleblower complaint

Advertising executives want transparency from Twitter after several months of instability.

Airplane flying with jet streams behind it

France bans fossil fuel ads

The move follows similar bans in other European jurisdictions. Some industry experts compare fossil fuel advertising to cigarette ads, as voices in the UK contemplate similar action.

Picture of Owen, one of Hershey Chocolate World’s security guards, and marketing manager Todd Koh

How Hershey’s responded to Macklemore’s Chocolate World viral TikTok

The candy company enlisted “head honcho Todd” and used its in-house content studio to capitalize on the social media frenzy.

View of Manhattan skyline from a pool at QC NY Spa on Governors Island

How brands can engage audiences on TikTok via search

TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.

Stranger Things poster

Stranger Things drives over $27m in brand placement value in UK and US

Data from YouGov Stream shows Coca-Cola is seeing the highest placement value of any brand at $3.4m.

iPhone live streaming influencer shopping on Facebook app

The end of Facebook Live Shopping: How will it impact ecommerce?

Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.

Hey You logo showing smiling face on thumb making a thumbs up

Do brands have a place on a social platform that tries to stay out of your life?

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

Smart phone displaying Period Tracker app

Period-tracking apps are the tip of the post-Roe privacy iceberg

Loose data standards across adtech should be ‘a reckoning’ for marketers, says one digital privacy expert.

Smart phone displaying TikTok app

With brand deals in the balance, TikTok personalities brush off hate

When content creators like Tucker Lindgren of Down Bad Patrol get hate messages, they have to remember who they work for.

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