Media news

New York Times full page ad criticizing Australia for climate inaction

Australia shamed in full-page New York Times ad over climate change inaction

Bought by The Australia Institute, the full-page advertisement in the New York Times calls upon the country's government to end new fossil fuel approvals and subsidies.

Assembly’s election outlook report wordmark

U.S. politicians projected to spend $12 billion in ads for 2024 election cycle

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.

Disney and Spectrum logos on smart phone screens

Media buyers demand flexibility in wake of Disney-Charter blackout

The recent dispute between Disney and Charter has buyers questioning the value of securing inventory months in advance, highlighting the volatility of the TV marketplace.

Sue Bird, Jessica Robertson and Moira Forbes at the Forbes 2023 Power Women’s Summit.

WNBA’s Sue Bird on revolutionizing the future of women’s sports

Bird spoke at the Forbes Power Women’s 2023 Summit on Thursday.

Computer screen displaying Nielsen company website

Nielsen promotes Karthik Rao to CEO, replacing David Kenny

Long-time executive Rao takes over amid “unprecedented times of transition” in TV measurement.

Four picture grid with ad screenshots. Top left is ComCast, top left is Huawei, bottom right is L'Oreal and bottom left is for a gambling company

H1 2023 new-biz review: Media activity dips despite key moves

Campaign rounds up overall media new-business activity and top-performing agencies in January-June.

Two people wearing Navy t-shirts

US Navy pits sailors against YouTubers in recruitment campaign

Season three of ‘Sailor VS’ continues to highlight different career paths within the Navy.

Headshot of Mark Marshall

NBCU’s Mark Marshall permanently takes over advertising reins

Marshall has been overseeing the media giant’s ad business on an interim basis since Linda Yaccarino departed for Twitter, now X, in May.

Businessman and businesswoman on the scale

Comscore and SeeHer expand gender equality measurement to digital platforms

The audience measurement company partnered with SeeHer to extend the scoring system to digital advertising.

Woman surrounded by hands holding smart phones

AR experiences exclude a majority of diverse audiences, study finds

EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.

Child holding smart phone displaying YouTube logo

Ads served on YouTube kids content may have triggered widespread tracking of children online: Report

Adalytics report alleges ads served by Google on YouTube kids content — sometimes against the wishes of advertisers — caused a chain reaction of tracking children online.

CGI render of voxels simulating data charts

Tech platforms attribute recent growth spurts to AI-powered performance products

Alphabet, Amazon and Meta turned more highly scrutinized marketing budgets to their advantage in Q2 by honing in on ease and efficiency, according to analysts.

TikTok logo sign outside office building

Beauty filters on TikTok may be damaging to your mental health: study

Beauty filters like the “bold glamour” filter are incredibly popular. However, some TikTokers are pushing back against them, arguing they’re damaging to mental health.

Hand holding smart phone displaying TikTok logo

TikTok shows how people are coping with ‘summertime sadness’

When people talk about seasonal affective disorder, the culprit is typically winter. However, many find themselves feeling just as bad during the summer.

John Cena promoting Overwatch via livestream

Blizzard Entertainment enlists Twitch streamers to reveal John Cena Overwatch 2 campaign

The announcement was broadcast to more than 65,000 concurrent viewers of different Twitch streams.

Amazon logo is shown against a blue sky

Amazon revenue up 11% in Q2, buoyed once again by advertising

The platform also highlighted improvements in delivery speed and investments in generative AI.

Apple CEO Tim Cook poses in front a green backdrop with an Apple TV+ logo

Apple posts record services revenue amid hardware retraction

IPhone maker said it hit records for advertising, App Store and music revenue in June.

Smart phone displaying Elon Musks Twitter account and X logo

X, formerly Twitter, sues hate speech research group

Social media platform accuses The Center for Countering Digital Hate, which has published research on the spread of harmful content on the platform, of engaging in a “scare campaign” to drive away advertisers.

Smart phone displaying Netflix logo

Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue

The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues.

Mark Zuckerberg is pictured departing from federal court in San Jose, California.

Meta’s revival picks up in Q2 as revenue grows 11%

Mark Zuckerberg outlines plans to “pour gasoline” into Threads and expand Meta's AI products as the tech giant swings back into double-digit growth.

Hand holding smart phone displaying Meta logo

Meta hires Andrea Gellert as VP, global business and product marketing

She steps in for Michelle Klein, who departed in March.

Google and YouTube logo are shown lit up

YouTube returns to growth in Q2

As Google recovers from an advertising retraction, CFO Ruth Porat has been handed a new role overseeing parent Alphabet’s experimental bets.

Hand holding smart phone displaying Threads app

Four challenges ahead for Threads

From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream.

Stock art of an influencer

MSL US influencer equity report reveals 27% gap

The Time to Face the Influencer Pay Gap data identifies entry and success barriers for diverse creators at the start of their professional journey.

Twitter and X logo

Twitter's blue bird will be replaced with an X in corporate rebranding

Elon Musk announces an interim "X" logo live since Sunday. It replaces the iconic blue bird symbol, while the site now directs to Twitter.

Ryan Gosling and Margot Robbie at Barbie premier

'Barbie' isn't afraid to air Mattel’s previous missteps

Everything marketing and comms pros need to know about Greta Gerwig’s highly-anticipated film. Warning: Light spoilers (and lots of pink) ahead.

Wendy's Threads post

How brands like Wendy’s, Maybelline and Duolingo are navigating Threads

Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager to find success on the new platform.

Kaufland and Lidl signs

Lidl owner joins growing list of retailers offering advertisers retail media data

The retail media industry is projected to be worth nearly £22bn by 2026, according to IAB Europe.

Netflix logo is shown in front of a theater screen

Netflix adds ability to place ads around its top 10 titles

Streaming service said it is focused on building both standard capabilities and innovative ad formats as it revealed a healthy bump in subscribers for the second quarter.

Hand holding smart phone displaying Roblox screen

Roblox launches subscriptions for developers

That means virtual world-builders will have a new revenue source.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free