Media news
Roku Brand Studio renews ad-supported mini series “Roku Recommends”
Advertisers can create sponsored segments and custom integrations.
Nielsen unveils its new logo
The rebrand comes amid media measurement turmoil and the sale of Global Connect.
Starcom drives away with AutoZone media account
The win comes as AutoZone makes changes to its marketing leadership team.
LGBTQ travel magazine Vacationer relaunches
The inclusive publication, owned by Gray Jones Media, caters to all facets of the LGBTQ community.
TripleLift and Amagi partner to bring programmatic product placement to life
The partnership allows TripleLift to insert brands programmatically in more than 400 episodes of CTV programming.
Resy honors iconic eateries in ‘The Classics Remix’ campaign
The editorial and experiential event celebrates culinary culture.
TikTok unveils fresh ad products, measurement and brand safety tools
The platform has also inked several e-commerce partnerships.
ViacomCBS to test VideoAmp as a currency
The measurement partnership kicks off as the TV marketplace opens up to transacting against providers beyond Nielsen.
The new milk carton: Gas stations post ads to search for missing children
ADAM, an automated program that distributes missing children posters, has recovered hundreds of kids.
Nonprofit Understood gives a voice to the neurodiverse community
The podcast network includes the program ‘How’d You Get THAT Job?!,’ which highlights the unexpected career paths of neurodivergent talent.
The ANA and GARM expand responsible media initiative to small businesses and consumers
#EngageResponsibly provides free resources to small and medium-sized businesses and consumers to combat hate speech on their own.
Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’
WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.
VideoAmp to kick off currency test with major holding companies
Five of the six major holding companies are involved, and networks are said to be on board.
Strawberry Shortcake makes a digital comeback
The popular character is revived through a YouTube series and Roblox integration.
Media companies show support for Hispanic Heritage Month
Celebrations include partnerships with organizations, live events and month-long special content.
SXM Media expands programmatic buying for podcasts
Advertisers can buy programmatically across Pandora, Soundcloud and podcasts exclusive to the SXM media network.
Video Advertising Bureau reveals measurement task force with NBCU on board
The broadcaster trade group wants to accelerate innovation in measurement after Nielsen’s snafus.
Nielsen loses MRC accreditation for national and local TV
The accreditation loss will push the industry toward use of alternative currencies.
Turner Classic Movies rebrands for a modern audience
The classic movie channel unveiled a new brand identity and sonic logo.
NBCUniversal to select multiple measurement providers; Nielsen submits a pitch
The media company is reviewing more than 70 responses, expected to conclude in September.
NBCUniversal launches measurement RFP, calls for ‘measurement independence’
The review follows Nielsen’s third request for hiatus in under a year.
Nano-influencers do their part to get Americans vaccinated
Nano-influencers are outshining celebrities in vaccination efforts, according to data from HypeAuditor.
Land O’Lakes names Battery and Havas Media as agencies of record
Battery will handle the dairy brand’s creative strategy while Havas Media will take over media buying and planning.
Future grows US presence with Dennis acquisition
The British media company bought Dennis Publishing from Exponent Private Equity in a £300m deal.
Influencers want to be paid more than ever. Blame the pandemic
How much are influencers worth? COVID-19 is making the question even more complicated.
YouTube launches ‘Shorts’ campaign to compete with TikTok
The campaign targets Gen Z and creators to embrace “the shorter side of YouTube.”
Media by Mother hires Julie Lee as COO
Lee replaces Will Heins, who was a founding partner and COO at the agency before leaving to join You & Mr Jones media.
Social media marketing through the lens of Gen Z
Young consumers lift the lid on the best way to reach their generation via social channels.
Spotify ties Nielsen demos to audience measurement on podcasts
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers.
WarnerMedia launches brand studio, House of Max
The studio will help advertisers develop custom creative for WarnerMedia’s entertainment properties, including HBO Max.
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