Martech news

Picture of stage at virtual festival Tomorrowland Around The World

Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.

TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

CGI render of Kami, a fictional influencer designed to represent individuals with Down syndrome

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

TheoremOne and Media.Monks logos

S4 Capital strikes deal with US tech consultancy firm TheoremOne

The advertising company’s acquisition drive continues in wake of accounting issues.

Woman sitting on bed holding smart phone

Social ad spending up in Q1, but did it pay off?

However, those totals pale in comparison to a strong Q4 2021.

Charli XCX avatar

Samsung taps Charli XCX for metaverse concert on Roblox

Fans complete challenges for the chance to be part of the performance.

Hand holding opioid pills

Social media platforms collaborate to tackle overdose epidemic

Tech giants work with the Ad Council to educate users on the dangers of the drugs they see being sold or discussed on their platforms.

Headshot of Elon Musk

Elon Musk, master of his own PR, puts Twitter deal on hold

The billionaire has pressed pause on the $43bn deal — and the talented self-publicist is trending (again).

Jack in the Box Twitch.tv ad

Jack in the Box is running a virtual drive-thru on Twitch

The livestream gives viewers a chance to claim free food and rewards.

A phone with the Google logo. The phone itself sits on a laptop keyboard.

Adland reacts after Google rolls out further ad controls for users globally

YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.

Headshot of Colleen DeCourcy

Snap hires Colleen DeCourcy, retired W+K president, as chief creative officer

DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.

Person holding phone showing Disney+ app

Disney Plus exceeds subscriber growth expectations in fiscal Q2

The streaming service posted strong growth in subscribers and revenue per user — driven in large part by Disney Plus Hotstar in Asia — as rival Netflix plateaus.

Danielle Romaine, Google’s VP of strategy and operations, presents the My Ad Center product at the I/O conference at Mountain View, CA.

Google to allow users to control brands and topics they see in ads

Tech giant’s updated ad control center will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.

Twitter logo on building

Agencies ‘disappointed’ by Twitter’s handling of misreported metrics

One week after Twitter revealed a three-year long metrics error, agencies that Campaign US spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told behind the scenes comms are “scattered” and “inconsistent.”

Linda Yaccarino speaking at NBCUniversal's 2019 upfront

NBCUniversal’s ad boss: ‘First-party data is not the exclusivity of social platforms anymore’

Linda Yaccarino speaks with Campaign US about shifting from a pure-play TV company into a technology company, competing with tech giants for data and talent, and the evolution of video measurement.

Amazon boxes on a conveyor belt in Amazon warehouse

As pandemic gains dry up, frugal times ahead for Amazon

Ad sales growth, along with two years of Covid-fuelled ecommerce growth is slowing, shifting the global online retailer's focus toward cost efficiencies.

Apple cardboard computer boxes on conveyor belt in factory

Apple faces up to $8 billion in losses from supply chain constraints

Despite strong numbers for this quarter, the iPhone maker forecasts growing supply chain pains for its gear and components.

Smart phone displaying Twitter logo

Twitter overstated user metrics for nearly three years

In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.

Photo of Mark Zuckerberg

Meta to slow pace of long-term investments amid turbulent start to 2022

Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.

Smart phone displaying Twitter app on Elon Musk's profile page

Twitter employees’ biggest concerns with Elon Musk takeover

And how Twitter is answering staffers’ questions.

Laptop displaying Twitter feed with news stories about Elon Musk

#TwitterWorries: I still adore Twitter and I’m afraid Elon Musk is going to kill it

For communications professionals, strong communities are gold, and knowing how to find them is even more valuable. If some new version of Twitter loses those obscure corners of the platform, that will be a loss for our profession and for Twitter in general.

YouTube logo on phone

YouTube’s ad revenue growth decelerates substantially in Q1

Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown.

Hand holding smart phone with Twitter logo on screen

How might Elon Musk’s free speech stance affect Twitter advertisers?

The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation — and an advertising exodus.

Clip art of people and technology on a world map

Google Cloud opens up Media CDN to publishers

The move gives media companies and advertisers access to Google's streaming infrastructure network that powers YouTube.

Compass on top of a map

How marketers can future-proof their brands in a privacy-first era

Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.

Snapchat ghost logo on smartphone screen.

Snap’s Q1 performance impacted by Russia-Ukraine conflict and iOS headwinds

Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected.

Procter & Gamble building

Pampers partners with Rock the Bells on NFTs to benefit Black Mamas Matter Alliance

The nonprofit works to improve Black maternal health.

Two women dressed in virtual fashion purchased by Korean consumers.

Virtual goods are untapped opportunity for brand growth: study

A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.

A Twitter user views Tweets by former US president Donald Trump in 2020

What would a Twitter edit button mean for brand safety?

Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.

Campaign Chemistry

Campaign Chemistry: Qualcomm CMO Don McGuire

Qualcomm and its Snapdragon brand power almost all of the technologies we interact with every day.

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