Tech news

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Omnicom joins IPG in recommending clients pause Twitter spend

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.

Smart phone displaying Mastodon App Store page

5 things for brands to know about Mastodon

As more people and brands eye the exits from Twitter, here are a few things to know about marketing on a decentralized platform.

Elon Musk next to Twitter coverage

Highlights from Elon Musk’s first email to employees

Musk’s first attempt at internal comms featured warnings of tough times ahead.

Smart phone screen displaying official Twitter verified account

Nintendo, Apple, Valve among impersonated brands on Twitter

Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.

A gamer plays a video game at the Gamescom video game fair in Cologne

To reach diverse audiences, game developers must transform from within

PR and marketing pros discuss how gaming companies and agencies are stepping up initiatives to reach diverse audiences, but internal efforts still lag.

Closeup of smartphone screen with Twitter app

Anti-Defamation League asks advertisers to pause spending on Twitter

The group wants to #StopHateForProfit and #StopToxicTwitter.

Elon Musk and Twitter

Adland reacts: What Elon Musk's takeover of Twitter means for advertisers

Super app or a 'Wild West'? Should advertisers be hopeful or concerned about the future of Twitter?


Epsilon acquires Retargetly, expanding database to Latin America

EXCLUSIVE: Publicis Groupe data firm identified LATAM as ‘gap’ to deliver growth across the company.

Amazon boxes

Amazon back on growth path but faces strong headwinds ahead

Amazon shares fell nearly 13% in after-hours trading after it missing its Q3 revenue targets.

Picture of Elon Musk with smart phone displaying his Twitter profile

Elon Musk acquires Twitter, reaches out to advertisers

Musk assures advertisers that Twitter ads won't be linked with any inflammatory content, saying: "Let us build something extraordinary together."

Smartphone shows image of Meta CEO Mark Zuckerberg pictured on in front of Meta logo with Facebook logo in background

Meta's profit plummets and revenue declines 4% in Q3

Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.

YouTube app is shown on smartphone screen alongside Google, Gmail and Google Drive apps

YouTube ad revenue declines as brands cut budgets

Advertising revenues falter across Google properties in Q3 as tech giant feels pinch from tough economic climate.

Screen shot of Google My Ad Center

Google rolls out My Ad Center, lets users customize ad experience

The new privacy tool from Google allows users to follow specific brands and opt out of sensitive ad categories.

Hand holding smart phone displaying Uber logo

Uber launches an advertising division

The new team will be made up of a new team led by Dr. Mark Grether.

Wide screen TV monitor with Netflix logo

Netflix's $6.99 ad-funded tier to launch in November

L’Oreal Paris and Nyx among brands that will advertise on the 'basic with adverts' plan.

Campaign US Into the Metaverse wordmark

WATCH: Into the Metaverse: Brand Safety

Into the Metaverse next dives into the very real risks that exist to brands in the metaverse and how marketers can explore virtual worlds in safe and secure ways.

Campaign Into the Metaverse wordmark

WATCH: Into the Metaverse: Representation

The next episode in Into the Metaverse explores the complexities of representation in the metaverse that brands must navigate as they enter virtual worlds.

Campaign Into the Metaverse wordmark

WATCH: Into the Metaverse: 101

Campaign US invited 12 senior executives from advertising agencies and Web3 platforms to shed light on its potential opportunities — and pitfalls — for brands.

Campaign US Into the Metaverse wordmark

WATCH: Into the Metaverse: Marketing in Web3

Episode 2 of Into the Metaverse explores marketing applications that exist in Web3 for brands today and in the future.

Kim Kardashian walking on runway

Kim Kardashian, crypto, PR and a $1.3m fine

Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.

Table seating multiple people working on laptop computers

Gartner: Marketers are using less than half of their martech stack capabilities

While marketers have been empowered with greater control over vendor selection and stable budgets, they are leveraging far less of their martech tools than two years ago, survey finds.

Image of a podcasting microphone on a boom arm

Gumball adds podcast ad impression measurement feature

Gumshoe enables ad impression measurement from host-read ads.

Screenshot of Warlingo text bubbles highlighting words with a warlike connotation

RXM Creative turns marketing jargon into donations for Ukraine

The creative agency is using a search engine, Warlingo, to bring awareness to the language marketers use for a good cause.

Physical representation of Ethereum

Ethereum ‘merge’ poises brands for sustainable entry into crypto

Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.

Man standing next to digital avatar at metaverse hotel bar

Is this what it’s like to check into a hotel in the metaverse?

Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.

Store door with "Open" sign

Omnicom launches group-level commerce agency

Ecommerce practice Transact elevated from Omnicom Media Group to a dedicated unit headquartered in the U.S.

Cold medicine for sale in Walgreens

FDA warns of ‘NyQuil Chicken’ TikTok trend as misinformation battle continues

The FDA is stepping up to counteract health misinformation on the most popular social media platform — but experts believe it could be more creative in its messaging.

Metaverse virtual reality art gallery environment with NFT portraits of women on the walls

Latinas in Tech and Korbel California Champagne depict STEM role models in NFT exhibition

NFT portraits of Latina changemakers in STEM will launch in the metaverse for Hispanic Heritage Month.

Xbox controller bathed in blue and red light

Inside the gaming potential for Netflix and Microsoft

Netflix and Microsoft are believed to be cooking up a cloud gaming empire — an extension of their ad serving partnership. Gaming and advertising experts discuss the motivations and potential opportunities for brands.

CGI image of chain link with superimposed network nodes signifying data and privacy

Is the health data privacy union strong or splintered?

As tech giants increasingly enable consumers to push back against expansive use of their information, marketers have found themselves playing defense.


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