Martech news
Snap launches a studio to help brands use AR
Arcadia will develop AR experience technology for brands globally.
NFTs for a cause: The Listen Campaign to auction original work for underprivileged children
The NFTs are just one part of Listen’s 52-week campaign for global equity.
9Rooftops launches Trajectory, a data-driven marketing division
Trajectory uses data science and machine learning to analyze campaigns and inform strategy.
Marketing in the metaverse: The biggest opportunities for brands
Brands are rushing to build real estate in the virtual realm before the market becomes bloated, but some are more of a natural fit than others. Campaign speaks with five marketing and innovation experts to figure out which experiments show promise.
Twitter kicks Facebook, Instagram and WhatsApp while they're down
Twitter CEO Jack Dorsey gets in on the fun, as do several brands.
TripleLift and Amagi partner to bring programmatic product placement to life
The partnership allows TripleLift to insert brands programmatically in more than 400 episodes of CTV programming.
How will advertisers respond to Facebook’s latest scandals?
Facebook whistleblower Frances Haugen accused the company of prioritizing profit over safety.
Doritos to sponsor ‘Gaming While Black’ original content series
The YouTube series celebrates BIPOC gamers and fans.
YouTube’s anti-vax ban ups pressure on tech behemoths
As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders.
Campaign Chemistry: Mastercard’s Raja Rajamannar
Rajamannar talks about the future of marketing talent and the benefits of long-term brand building.
TikTok unveils fresh ad products, measurement and brand safety tools
The platform has also inked several e-commerce partnerships.
Ad tech companies talk candidly about cookies
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Vevo launches ad solution to reach Latinx audiences on CTV
Somos Vevo allows brands to run pre-roll ads on Vevo Latino properties based on location or sub-genres.
The ANA and GARM expand responsible media initiative to small businesses and consumers
#EngageResponsibly provides free resources to small and medium-sized businesses and consumers to combat hate speech on their own.
CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics
The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.
Look beyond the mad scramble for first-party data
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
Campaign Chemistry: IAS CEO Lisa Utzschneider
Utzschneider talks verification on CTV, the cookieless future and female leadership in ad tech.
Glassdoor acquires professional social networking app Fishbowl
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
CreatorIQ raises $40 million in capital funding round
The investment indicates the growing importance of influencer marketing campaigns, the company said.
Integral Ad Science: Contextual ads are effective in driving brand recall
The study suggests that contextual ads could be a viable alternative to cookies.
The people throw shade at Facebook-Ray Ban collab
Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.
SXM Media expands programmatic buying for podcasts
Advertisers can buy programmatically across Pandora, Soundcloud and podcasts exclusive to the SXM media network.
How communicators can reach the vaccine-hesitant
Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.
Big tech spends more on lobbying in EU than pharma, finance and chemicals firms combined: report
Google, Facebook, Microsoft, Apple and other tech firms are spending more than €97m on lobbying the EU each year, a new report has revealed.
Podcast platform RedCircle raises $6 million
The Series A funding will expand its platform to cater to advertisers.
Captiv8 integrates with TikTok Creator Marketplace API
The integration will allow Captiv8 clients to access TikTok’s first-party data to optimize campaigns.
Tech company leaders form a consortium for brand safety in the metaverse
The Oasis Consortium aims to achieve online safety and ethical branding for users and advertisers.
Advertisers prioritize purpose over performance
The Advertiser Perceptions Trust Report shows advertisers are careful about where their media dollars are headed.
Campaign Chemistry: AT&T’s Alicia Dietsch
Dietsch talks about how AT&T’s B2B marketing biz adapted during the pandemic and why businesses will be the first to adopt 5G.
A peek into the metaverse: How to prevent a virtual world from becoming a dystopian nightmare
As big tech scrambles to build the metaverse, five technology experts prophesy what our lives will look like inside a virtual world, whether privacy and governance will be established, and how brands will occupy the space.
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