Arcadia will develop AR experience technology for brands globally.
The NFTs are just one part of Listen’s 52-week campaign for global equity.
Trajectory uses data science and machine learning to analyze campaigns and inform strategy.
Brands are rushing to build real estate in the virtual realm before the market becomes bloated, but some are more of a natural fit than others. Campaign speaks with five marketing and innovation experts to figure out which experiments show promise.
Twitter CEO Jack Dorsey gets in on the fun, as do several brands.
The partnership allows TripleLift to insert brands programmatically in more than 400 episodes of CTV programming.
Facebook whistleblower Frances Haugen accused the company of prioritizing profit over safety.
The YouTube series celebrates BIPOC gamers and fans.
As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders.
Rajamannar talks about the future of marketing talent and the benefits of long-term brand building.
The platform has also inked several e-commerce partnerships.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Somos Vevo allows brands to run pre-roll ads on Vevo Latino properties based on location or sub-genres.
#EngageResponsibly provides free resources to small and medium-sized businesses and consumers to combat hate speech on their own.
The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
Utzschneider talks verification on CTV, the cookieless future and female leadership in ad tech.
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
The investment indicates the growing importance of influencer marketing campaigns, the company said.
The study suggests that contextual ads could be a viable alternative to cookies.
Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.
Advertisers can buy programmatically across Pandora, Soundcloud and podcasts exclusive to the SXM media network.
Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.
Google, Facebook, Microsoft, Apple and other tech firms are spending more than €97m on lobbying the EU each year, a new report has revealed.
The Series A funding will expand its platform to cater to advertisers.
The integration will allow Captiv8 clients to access TikTok’s first-party data to optimize campaigns.
The Oasis Consortium aims to achieve online safety and ethical branding for users and advertisers.
The Advertiser Perceptions Trust Report shows advertisers are careful about where their media dollars are headed.
Dietsch talks about how AT&T’s B2B marketing biz adapted during the pandemic and why businesses will be the first to adopt 5G.
As big tech scrambles to build the metaverse, five technology experts prophesy what our lives will look like inside a virtual world, whether privacy and governance will be established, and how brands will occupy the space.