Martech news

Snap launches a studio to help brands use AR

Snap launches a studio to help brands use AR

Arcadia will develop AR experience technology for brands globally.

NFTs for a cause: The Listen Campaign to auction original work for underprivileged children

NFTs for a cause: The Listen Campaign to auction original work for underprivileged children

The NFTs are just one part of Listen’s 52-week campaign for global equity.

9Rooftops launches Trajectory, a data-driven marketing division

9Rooftops launches Trajectory, a data-driven marketing division

Trajectory uses data science and machine learning to analyze campaigns and inform strategy.

Marketing in the metaverse: The biggest opportunities for brands

Marketing in the metaverse: The biggest opportunities for brands

Brands are rushing to build real estate in the virtual realm before the market becomes bloated, but some are more of a natural fit than others. Campaign speaks with five marketing and innovation experts to figure out which experiments show promise.

Twitter kicks Facebook, Instagram and WhatsApp while they're down

Twitter kicks Facebook, Instagram and WhatsApp while they're down

Twitter CEO Jack Dorsey gets in on the fun, as do several brands.

TripleLift and Amagi partner to bring programmatic product placement to life

TripleLift and Amagi partner to bring programmatic product placement to life

The partnership allows TripleLift to insert brands programmatically in more than 400 episodes of CTV programming.

How will advertisers respond to Facebook’s latest scandals?

How will advertisers respond to Facebook’s latest scandals?

Facebook whistleblower Frances Haugen accused the company of prioritizing profit over safety.

Doritos to sponsor ‘Gaming While Black’ original content series

Doritos to sponsor ‘Gaming While Black’ original content series

The YouTube series celebrates BIPOC gamers and fans.

YouTube’s anti-vax ban ups pressure on tech behemoths

YouTube’s anti-vax ban ups pressure on tech behemoths

As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders.

Campaign Chemistry: Mastercard’s Raja Rajamannar

Campaign Chemistry: Mastercard’s Raja Rajamannar

Rajamannar talks about the future of marketing talent and the benefits of long-term brand building.

TikTok unveils fresh ad products, measurement and brand safety tools

TikTok unveils fresh ad products, measurement and brand safety tools

The platform has also inked several e-commerce partnerships.

Ad tech companies talk candidly about cookies

Ad tech companies talk candidly about cookies

Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.

Vevo launches ad solution to reach Latinx audiences on CTV

Vevo launches ad solution to reach Latinx audiences on CTV

Somos Vevo allows brands to run pre-roll ads on Vevo Latino properties based on location or sub-genres.

The ANA and GARM expand responsible media initiative to small businesses and consumers

The ANA and GARM expand responsible media initiative to small businesses and consumers

#EngageResponsibly provides free resources to small and medium-sized businesses and consumers to combat hate speech on their own.

CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics

CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics

The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.

Look beyond the mad scramble for first-party data

Look beyond the mad scramble for first-party data

It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.

Campaign Chemistry: IAS CEO Lisa Utzschneider

Campaign Chemistry: IAS CEO Lisa Utzschneider

Utzschneider talks verification on CTV, the cookieless future and female leadership in ad tech.

Glassdoor acquires professional social networking app Fishbowl

Glassdoor acquires professional social networking app Fishbowl

The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.

CreatorIQ raises $40 million in capital funding round

CreatorIQ raises $40 million in capital funding round

The investment indicates the growing importance of influencer marketing campaigns, the company said.

Integral Ad Science: Contextual ads are effective in driving brand recall

Integral Ad Science: Contextual ads are effective in driving brand recall

The study suggests that contextual ads could be a viable alternative to cookies.

The people throw shade at Facebook-Ray Ban collab

The people throw shade at Facebook-Ray Ban collab

Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.

SXM Media expands programmatic buying for podcasts

SXM Media expands programmatic buying for podcasts

Advertisers can buy programmatically across Pandora, Soundcloud and podcasts exclusive to the SXM media network.

How communicators can reach the vaccine-hesitant

How communicators can reach the vaccine-hesitant

Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.

Big tech spends more on lobbying in EU than pharma, finance and chemicals firms combined: report

Big tech spends more on lobbying in EU than pharma, finance and chemicals firms combined: report

Google, Facebook, Microsoft, Apple and other tech firms are spending more than €97m on lobbying the EU each year, a new report has revealed.

Podcast platform RedCircle raises $6 million

Podcast platform RedCircle raises $6 million

The Series A funding will expand its platform to cater to advertisers.

Captiv8 integrates with TikTok Creator Marketplace API

Captiv8 integrates with TikTok Creator Marketplace API

The integration will allow Captiv8 clients to access TikTok’s first-party data to optimize campaigns.

Tech company leaders form a consortium for brand safety in the metaverse

Tech company leaders form a consortium for brand safety in the metaverse

The Oasis Consortium aims to achieve online safety and ethical branding for users and advertisers.

Advertisers prioritize purpose over performance

Advertisers prioritize purpose over performance

The Advertiser Perceptions Trust Report shows advertisers are careful about where their media dollars are headed.

Campaign Chemistry: AT&T’s Alicia Dietsch

Campaign Chemistry: AT&T’s Alicia Dietsch

Dietsch talks about how AT&T’s B2B marketing biz adapted during the pandemic and why businesses will be the first to adopt 5G.

A peek into the metaverse: How to prevent a virtual world from becoming a dystopian nightmare

A peek into the metaverse: How to prevent a virtual world from becoming a dystopian nightmare

As big tech scrambles to build the metaverse, five technology experts prophesy what our lives will look like inside a virtual world, whether privacy and governance will be established, and how brands will occupy the space.

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