Tech news

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Morning Consult rolls out Audience consumer trends product

The company has created more than 2,000 predefined audience profiles for the service.

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Google ad jabs Apple over green-bubble texts

The comedic spot from David Miami pokes fun at Apple’s old texting tech.

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IPG Mediabrands merges Kinesso, Reprise and Matterkind

Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.

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Wunderman Thompson develops tech to analyze emotional responses to ads

EXCLUSIVE: Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.

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YouTube to auto-detect if ads meet its best practice guidelines

Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance.

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Snap celebrates multicultural communities through AR monuments

The third and final installment of Snap’s Monumental Perspectives project covers the histories of diverse communities in Los Angeles.

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Meta disrupts massive misinformation campaign linked to Chinese influence groups

The social media giant reports it has removed over 7,500 Facebook accounts linked to Chinese influence groups, promoting propaganda content through its platforms.

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X, formerly known as Twitter, resumes hiring for brand partnership roles

The roles will fill spots on the X Next and X Next Lab teams, which produce creative for advertisers.

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Infillion purchases MediaMath following $22 million bid for bankrupt DSP

The adtech firm is set to become MediaMath’s new owner for a fraction of the $1 billion price tag once placed on the recently-bankrupt company.

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U.S. Open serves on Roblox

The campaign marks the U.S. Tennis Association’s Roblox debut.

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Influencer marketing platform Captiv8 lays off eight employees, 3% of staff

Captiv8, which reportedly worked with Bud Light on its partnership with Dylan Mulvaney, confirmed that it conducted layoffs to “optimize our workforce.”

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YouTube to use own co-viewing data for CTV advertising sparking transparency concerns

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YouTube unveils strategy to compensate artists for AI-generated music

YouTube will work with Universal Music Group, its pioneer partner for the program, to compensate artists.

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Elon Musk reveals X users will no longer be able to block unwanted followers

In the latest round of ongoing announcements, Musk says the block feature will be deleted and only made available for direct messages.

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AR experiences exclude a majority of diverse audiences, study finds

EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.

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Ads served on YouTube kids content may have triggered widespread tracking of children online: Report

Adalytics report alleges ads served by Google on YouTube kids content — sometimes against the wishes of advertisers — caused a chain reaction of tracking children online.

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Roblox accused of allowing gambling sites to target minors

The platform is primarily used by under 18s, making it a prime target for harmful content where unregulated.

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Zoom updates its terms after AI training backlash, orders its staff back to office

The popular video-calling app has stated that the company does not use audio, video, or text discussions from the app to train its artificial intelligence models.

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Elon’s ‘X’ introduces new sensitivity controls in a bid to win back jilted advertisers

Musk recently revealed a 50% drop in numbers following concerns from buyers regarding safety, content and much more.

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Beauty filters on TikTok may be damaging to your mental health: study

Beauty filters like the “bold glamour” filter are incredibly popular. However, some TikTokers are pushing back against them, arguing they’re damaging to mental health.

John Cena promoting Overwatch via livestream

Blizzard Entertainment enlists Twitch streamers to reveal John Cena Overwatch 2 campaign

The announcement was broadcast to more than 65,000 concurrent viewers of different Twitch streams.

TikTok logo sign outside office building

TikTok’s head of global brand and creative departs

SCOOP: Katie Riccio Puris has overseen TikTok’s consumer brand for the past two years.

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More than half of US marketers use generative AI every day: Study

Research from Human Driven AI finds young professionals are more optimistic about the technology than their older counterparts.

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Amazon revenue up 11% in Q2, buoyed once again by advertising

The platform also highlighted improvements in delivery speed and investments in generative AI.

Apple CEO Tim Cook poses in front a green backdrop with an Apple TV+ logo

Apple posts record services revenue amid hardware retraction

IPhone maker said it hit records for advertising, App Store and music revenue in June.

Historical and mythological figures as Roblox characters

Verizon and the Met bring art to Roblox with AR app Replica

Users can kit their Roblox avatars out in ancient suits of armor on display at the New York City museum.

Headshot of Lawrence Edmondson

Lawrence Edmondson launches innovation consultancy Eat Big Digital, rejecting cyclical agency work

The former Barbarian CTO is looking to work with brands that want to transform their tech stack.

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X, formerly Twitter, sues hate speech research group

Social media platform accuses The Center for Countering Digital Hate, which has published research on the spread of harmful content on the platform, of engaging in a “scare campaign” to drive away advertisers.

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Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue

The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues.

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TikTok set to launch e-commerce business in US with Chinese goods

TikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US.


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