Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.
As more people and brands eye the exits from Twitter, here are a few things to know about marketing on a decentralized platform.
Musk’s first attempt at internal comms featured warnings of tough times ahead.
Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.
PR and marketing pros discuss how gaming companies and agencies are stepping up initiatives to reach diverse audiences, but internal efforts still lag.
The group wants to #StopHateForProfit and #StopToxicTwitter.
Super app or a 'Wild West'? Should advertisers be hopeful or concerned about the future of Twitter?
EXCLUSIVE: Publicis Groupe data firm identified LATAM as ‘gap’ to deliver growth across the company.
Amazon shares fell nearly 13% in after-hours trading after it missing its Q3 revenue targets.
Musk assures advertisers that Twitter ads won't be linked with any inflammatory content, saying: "Let us build something extraordinary together."
Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.
Advertising revenues falter across Google properties in Q3 as tech giant feels pinch from tough economic climate.
The new privacy tool from Google allows users to follow specific brands and opt out of sensitive ad categories.
The new team will be made up of a new team led by Dr. Mark Grether.
L’Oreal Paris and Nyx among brands that will advertise on the 'basic with adverts' plan.
Into the Metaverse next dives into the very real risks that exist to brands in the metaverse and how marketers can explore virtual worlds in safe and secure ways.
The next episode in Into the Metaverse explores the complexities of representation in the metaverse that brands must navigate as they enter virtual worlds.
Campaign US invited 12 senior executives from advertising agencies and Web3 platforms to shed light on its potential opportunities — and pitfalls — for brands.
Episode 2 of Into the Metaverse explores marketing applications that exist in Web3 for brands today and in the future.
Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.
While marketers have been empowered with greater control over vendor selection and stable budgets, they are leveraging far less of their martech tools than two years ago, survey finds.
Gumshoe enables ad impression measurement from host-read ads.
The creative agency is using a search engine, Warlingo, to bring awareness to the language marketers use for a good cause.
Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.
Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.
Ecommerce practice Transact elevated from Omnicom Media Group to a dedicated unit headquartered in the U.S.
The FDA is stepping up to counteract health misinformation on the most popular social media platform — but experts believe it could be more creative in its messaging.
NFT portraits of Latina changemakers in STEM will launch in the metaverse for Hispanic Heritage Month.
Netflix and Microsoft are believed to be cooking up a cloud gaming empire — an extension of their ad serving partnership. Gaming and advertising experts discuss the motivations and potential opportunities for brands.
As tech giants increasingly enable consumers to push back against expansive use of their information, marketers have found themselves playing defense.