Martech news
Ad tech companies talk candidly about cookies
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Vevo launches ad solution to reach Latinx audiences on CTV
Somos Vevo allows brands to run pre-roll ads on Vevo Latino properties based on location or sub-genres.
The ANA and GARM expand responsible media initiative to small businesses and consumers
#EngageResponsibly provides free resources to small and medium-sized businesses and consumers to combat hate speech on their own.
CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics
The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.
Look beyond the mad scramble for first-party data
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
Campaign Chemistry: IAS CEO Lisa Utzschneider
Utzschneider talks verification on CTV, the cookieless future and female leadership in ad tech.
Glassdoor acquires professional social networking app Fishbowl
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
CreatorIQ raises $40 million in capital funding round
The investment indicates the growing importance of influencer marketing campaigns, the company said.
Integral Ad Science: Contextual ads are effective in driving brand recall
The study suggests that contextual ads could be a viable alternative to cookies.
The people throw shade at Facebook-Ray Ban collab
Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.
SXM Media expands programmatic buying for podcasts
Advertisers can buy programmatically across Pandora, Soundcloud and podcasts exclusive to the SXM media network.
How communicators can reach the vaccine-hesitant
Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.
Big tech spends more on lobbying in EU than pharma, finance and chemicals firms combined: report
Google, Facebook, Microsoft, Apple and other tech firms are spending more than €97m on lobbying the EU each year, a new report has revealed.
Podcast platform RedCircle raises $6 million
The Series A funding will expand its platform to cater to advertisers.
Captiv8 integrates with TikTok Creator Marketplace API
The integration will allow Captiv8 clients to access TikTok’s first-party data to optimize campaigns.
Tech company leaders form a consortium for brand safety in the metaverse
The Oasis Consortium aims to achieve online safety and ethical branding for users and advertisers.
Advertisers prioritize purpose over performance
The Advertiser Perceptions Trust Report shows advertisers are careful about where their media dollars are headed.
Campaign Chemistry: AT&T’s Alicia Dietsch
Dietsch talks about how AT&T’s B2B marketing biz adapted during the pandemic and why businesses will be the first to adopt 5G.
A peek into the metaverse: How to prevent a virtual world from becoming a dystopian nightmare
As big tech scrambles to build the metaverse, five technology experts prophesy what our lives will look like inside a virtual world, whether privacy and governance will be established, and how brands will occupy the space.
Essence to offer brands a 'Data Health Check'
The strategy-consulting service, which aims to help brands maximise value from their audience data, was developed in a Singapore-based innovation hub.
Reddit grows UK and EMEA sales team
Former Facebook and Spotify senior execs have taken senior roles.
IAS acquires CTV platform Publica for $220 million
IAS acquires CTV platform Publica for $220 million IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices.
YouTube launches ‘Shorts’ campaign to compete with TikTok
The campaign targets Gen Z and creators to embrace “the shorter side of YouTube.”
Black creatives speak out against LinkedIn for removing posts
LinkedIn denies intentional removal of posts and attributes the issue to a “bug.”
Spotify ties Nielsen demos to audience measurement on podcasts
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers.
Publicis Groupe partners with TikTok on social commerce
The holding company will test the platform’s new social commerce products and access exclusive research.
Twitter introduces shopping module
A carousel of products that businesses can place in their profile section enters a pilot phase in the US.
TikTok promotes Katie Riccio Puris as head of global brand and creative
She will report directly to TikTok global head of marketing Nick Tran.
Spotify’s podcast ad revenue skyrocketed 627% in Q2
Demand for podcasts are high on the platform as it opens up programmatic inventory and inks exclusive deals with big names.
McKinsey: Telehealth ‘quite substantial and sustained’
Even after its pandemic surge abated, telehealth usage remains 38 times higher than it was prior to March 2020.
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