Martech news
Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival
In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.
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TikTok wants to ‘democratise’ the creator space with its latest ad product
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
How the world's first virtual influencer with Down syndrome was created
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.
S4 Capital strikes deal with US tech consultancy firm TheoremOne
The advertising company’s acquisition drive continues in wake of accounting issues.
Social ad spending up in Q1, but did it pay off?
However, those totals pale in comparison to a strong Q4 2021.
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Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
Social media platforms collaborate to tackle overdose epidemic
Tech giants work with the Ad Council to educate users on the dangers of the drugs they see being sold or discussed on their platforms.
Elon Musk, master of his own PR, puts Twitter deal on hold
The billionaire has pressed pause on the $43bn deal — and the talented self-publicist is trending (again).
Jack in the Box is running a virtual drive-thru on Twitch
The livestream gives viewers a chance to claim free food and rewards.
Adland reacts after Google rolls out further ad controls for users globally
YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.
Snap hires Colleen DeCourcy, retired W+K president, as chief creative officer
DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.
Disney Plus exceeds subscriber growth expectations in fiscal Q2
The streaming service posted strong growth in subscribers and revenue per user — driven in large part by Disney Plus Hotstar in Asia — as rival Netflix plateaus.
Google to allow users to control brands and topics they see in ads
Tech giant’s updated ad control center will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.
Agencies ‘disappointed’ by Twitter’s handling of misreported metrics
One week after Twitter revealed a three-year long metrics error, agencies that Campaign US spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told behind the scenes comms are “scattered” and “inconsistent.”
NBCUniversal’s ad boss: ‘First-party data is not the exclusivity of social platforms anymore’
Linda Yaccarino speaks with Campaign US about shifting from a pure-play TV company into a technology company, competing with tech giants for data and talent, and the evolution of video measurement.
As pandemic gains dry up, frugal times ahead for Amazon
Ad sales growth, along with two years of Covid-fuelled ecommerce growth is slowing, shifting the global online retailer's focus toward cost efficiencies.
Apple faces up to $8 billion in losses from supply chain constraints
Despite strong numbers for this quarter, the iPhone maker forecasts growing supply chain pains for its gear and components.
Twitter overstated user metrics for nearly three years
In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.
Meta to slow pace of long-term investments amid turbulent start to 2022
Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.
Twitter employees’ biggest concerns with Elon Musk takeover
And how Twitter is answering staffers’ questions.
#TwitterWorries: I still adore Twitter and I’m afraid Elon Musk is going to kill it
For communications professionals, strong communities are gold, and knowing how to find them is even more valuable. If some new version of Twitter loses those obscure corners of the platform, that will be a loss for our profession and for Twitter in general.
YouTube’s ad revenue growth decelerates substantially in Q1
Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown.
How might Elon Musk’s free speech stance affect Twitter advertisers?
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation — and an advertising exodus.
Google Cloud opens up Media CDN to publishers
The move gives media companies and advertisers access to Google's streaming infrastructure network that powers YouTube.
How marketers can future-proof their brands in a privacy-first era
Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
Snap’s Q1 performance impacted by Russia-Ukraine conflict and iOS headwinds
Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected.
Pampers partners with Rock the Bells on NFTs to benefit Black Mamas Matter Alliance
The nonprofit works to improve Black maternal health.
Virtual goods are untapped opportunity for brand growth: study
A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.
What would a Twitter edit button mean for brand safety?
Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.
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Campaign Chemistry: Qualcomm CMO Don McGuire
Qualcomm and its Snapdragon brand power almost all of the technologies we interact with every day.
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