In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.
The advertising company’s acquisition drive continues in wake of accounting issues.
However, those totals pale in comparison to a strong Q4 2021.
Fans complete challenges for the chance to be part of the performance.
Tech giants work with the Ad Council to educate users on the dangers of the drugs they see being sold or discussed on their platforms.
The billionaire has pressed pause on the $43bn deal — and the talented self-publicist is trending (again).
The livestream gives viewers a chance to claim free food and rewards.
YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.
DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.
The streaming service posted strong growth in subscribers and revenue per user — driven in large part by Disney Plus Hotstar in Asia — as rival Netflix plateaus.
Tech giant’s updated ad control center will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.
One week after Twitter revealed a three-year long metrics error, agencies that Campaign US spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told behind the scenes comms are “scattered” and “inconsistent.”
Linda Yaccarino speaks with Campaign US about shifting from a pure-play TV company into a technology company, competing with tech giants for data and talent, and the evolution of video measurement.
Ad sales growth, along with two years of Covid-fuelled ecommerce growth is slowing, shifting the global online retailer's focus toward cost efficiencies.
Despite strong numbers for this quarter, the iPhone maker forecasts growing supply chain pains for its gear and components.
In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.
Mark Zuckerberg excitedly outlined his vision to build the metaverse in July 2021. But as Meta faces headwinds from several directions, investment is being reined in.
And how Twitter is answering staffers’ questions.
For communications professionals, strong communities are gold, and knowing how to find them is even more valuable. If some new version of Twitter loses those obscure corners of the platform, that will be a loss for our profession and for Twitter in general.
Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown.
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation — and an advertising exodus.
The move gives media companies and advertisers access to Google's streaming infrastructure network that powers YouTube.
Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected.
The nonprofit works to improve Black maternal health.
A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.
Agency folk spill on Twitter’s proposed edit button and how it could affect brand accountability.
Qualcomm and its Snapdragon brand power almost all of the technologies we interact with every day.