Tech news
Omnicom joins IPG in recommending clients pause Twitter spend
Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.
5 things for brands to know about Mastodon
As more people and brands eye the exits from Twitter, here are a few things to know about marketing on a decentralized platform.
Highlights from Elon Musk’s first email to employees
Musk’s first attempt at internal comms featured warnings of tough times ahead.
Nintendo, Apple, Valve among impersonated brands on Twitter
Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.
To reach diverse audiences, game developers must transform from within
PR and marketing pros discuss how gaming companies and agencies are stepping up initiatives to reach diverse audiences, but internal efforts still lag.
Anti-Defamation League asks advertisers to pause spending on Twitter
The group wants to #StopHateForProfit and #StopToxicTwitter.
Adland reacts: What Elon Musk's takeover of Twitter means for advertisers
Super app or a 'Wild West'? Should advertisers be hopeful or concerned about the future of Twitter?
Epsilon acquires Retargetly, expanding database to Latin America
EXCLUSIVE: Publicis Groupe data firm identified LATAM as ‘gap’ to deliver growth across the company.
Amazon back on growth path but faces strong headwinds ahead
Amazon shares fell nearly 13% in after-hours trading after it missing its Q3 revenue targets.
Elon Musk acquires Twitter, reaches out to advertisers
Musk assures advertisers that Twitter ads won't be linked with any inflammatory content, saying: "Let us build something extraordinary together."
Meta's profit plummets and revenue declines 4% in Q3
Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.
YouTube ad revenue declines as brands cut budgets
Advertising revenues falter across Google properties in Q3 as tech giant feels pinch from tough economic climate.
Google rolls out My Ad Center, lets users customize ad experience
The new privacy tool from Google allows users to follow specific brands and opt out of sensitive ad categories.
Uber launches an advertising division
The new team will be made up of a new team led by Dr. Mark Grether.
Netflix's $6.99 ad-funded tier to launch in November
L’Oreal Paris and Nyx among brands that will advertise on the 'basic with adverts' plan.
WATCH: Into the Metaverse: Brand Safety
Into the Metaverse next dives into the very real risks that exist to brands in the metaverse and how marketers can explore virtual worlds in safe and secure ways.
WATCH: Into the Metaverse: Representation
The next episode in Into the Metaverse explores the complexities of representation in the metaverse that brands must navigate as they enter virtual worlds.
WATCH: Into the Metaverse: 101
Campaign US invited 12 senior executives from advertising agencies and Web3 platforms to shed light on its potential opportunities — and pitfalls — for brands.
WATCH: Into the Metaverse: Marketing in Web3
Episode 2 of Into the Metaverse explores marketing applications that exist in Web3 for brands today and in the future.
Kim Kardashian, crypto, PR and a $1.3m fine
Whatever your thoughts on the Kardashians (if you have any at all), even their biggest detractors would grudgingly accept that the family has a solid grasp of PR. Less so when it comes to financial regulation.
Gartner: Marketers are using less than half of their martech stack capabilities
While marketers have been empowered with greater control over vendor selection and stable budgets, they are leveraging far less of their martech tools than two years ago, survey finds.
Gumball adds podcast ad impression measurement feature
Gumshoe enables ad impression measurement from host-read ads.
RXM Creative turns marketing jargon into donations for Ukraine
The creative agency is using a search engine, Warlingo, to bring awareness to the language marketers use for a good cause.
Ethereum ‘merge’ poises brands for sustainable entry into crypto
Crypto experts see a lower barrier to entry for sustainable marketing connected to the blockchain.
Is this what it’s like to check into a hotel in the metaverse?
Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.
Omnicom launches group-level commerce agency
Ecommerce practice Transact elevated from Omnicom Media Group to a dedicated unit headquartered in the U.S.
FDA warns of ‘NyQuil Chicken’ TikTok trend as misinformation battle continues
The FDA is stepping up to counteract health misinformation on the most popular social media platform — but experts believe it could be more creative in its messaging.
Latinas in Tech and Korbel California Champagne depict STEM role models in NFT exhibition
NFT portraits of Latina changemakers in STEM will launch in the metaverse for Hispanic Heritage Month.
Inside the gaming potential for Netflix and Microsoft
Netflix and Microsoft are believed to be cooking up a cloud gaming empire — an extension of their ad serving partnership. Gaming and advertising experts discuss the motivations and potential opportunities for brands.
Is the health data privacy union strong or splintered?
As tech giants increasingly enable consumers to push back against expansive use of their information, marketers have found themselves playing defense.
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