Creativity news

Blockbuster logo on TV monitor

Blockbuster is releasing a Super Bowl ad…on VHS

The last standing location of the iconic video rental store in Bend, Ore. will play the ad at its Super Bowl watch party.

Applebee’s Jaylen Waddle Cheat Day ad

How Team Whistle integrated Applebee’s with Gen Z sports entertainment

The sports media and entertainment company featured the chain restaurant in custom content with Miami Dolphins wide-receiver Jaylen Waddle.

Bud Light Super Bowl ad

Bud Light embraces the simplicity of enjoying beer in Super Bowl spot

The spot featuring Miles and Keleigh Teller dials back on Super Bowl flashiness.

Pinterest Black vacationers collage

Pinterest launches Black travel hub

The campaign, timed for the start of Black History Month, aims to help Black travelers find safe locations, brands and experiences while traveling.

Brian Cox and Serena Williams

Pro athletes play golf in Michelob Ultra’s Super Bowl ads

The spots aim to celebrate a “cultural shift” in golf and highlight new golf-centered Netflix docuseries.

Smart phone displaying Spotify logo

Spotify beats Q4 subscriber projections but prepares to further rein in spend

CEO Daniel Ek said Spotify will focus on reducing overhead costs after overinvesting in 2022, but that it will continue to build its podcasting business.

Man sitting in recording studio

Budweiser plays on six degrees of Kevin Bacon in Super Bowl ad

The regional spot is a part of a year-long effort to attract younger beer drinkers.

Two women's faces in profile

Publicis takes Working with Cancer pledge to the Super Bowl

The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.

Sarah McLachlan in tent

Busch Light revives Sarah McLachlan’s ASPCA commercials in its Super Bowl ad

The brand uses humor to play on the concept of “shelter.”

Campaign US Super Bowl Bracket wordmark with foodball image

Campaign US launches 2023 Super Bowl Ad Bracket

We’re asking you to vote for your favorite Super Bowl ad. Which brand will score a touchdown?

Smart phone displaying Snapchat face filter

Snap’s latest global brand campaign highlights fun AR filters

Wait’ll You See This, is Snap’s third major brand campaign.

Maya Rudolph holding M&M

M&M’s spokes candy controversy is a Super Bowl stunt

Mars Wrigley confirms mascots aren’t going anywhere.

Animated scene of pet shop window showing silhouettes of pets

PAWS NY short film shows how pets keep their owners hanging on

The film uses a Lou Reed classic to emphasize the mental health support pets give their owners.

Heinz billboard

Heinz wants Roman numerals dropped from Super Bowl titles

The campaign, called LVII means 57, pokes fun at frustrations expressed by consumers every Super Bowl.

Neutrogena Hydro House collage

Neutrogena puts former dating show alums on TikTok reality show

Agency Movers+Shakers talks about capturing Gen Z’s attention for Neutrogena and navigating a saturated skincare market.

Person holding phone behind desk

Olympia Provisions smacks down “sh*tty salami”

The charcuterie-maker enlists its CEO to slap around mannequins with “Big Meat” salami brands in a humorous campaign.

Headshots of Adele Reeves and Sophie Chapman-Andrews

Makers hires two senior production leaders

EXCLUSIVE: Adele Reeves has joined as global development lead and Sophie Chapman-Andrews started as executive producer.

Headshot of Peter Prodromou

How Boathouse Group is using AI to unearth brand narratives

Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.

Man holding Frito-Lay Popcorners

Updated: Watch all of the 2023 Super Bowl ad teasers

Riddles and mystery celebrity appearances keep consumers guessing ahead of Feb. 12.

BMW's 2022 Super Bowl ad

These brands will sit out Super Bowl LVII

From Toyota to Taco Bell, these past Super Bowl advertisers have decided not to advertise during the game this year.

Domestic violence poster

Anti-domestic violence campaign says ‘no one should make you feel small’

By focusing on the emotions around abuse, Feeling Small hopes to reach those who may not see themselves in other portrayals.

Take 5 Oil Change print ad

Take 5 Oil Change runs 2,000+ word print ad

The ad aims to entertain readers for 10 minutes while they get their oil changed.

Three women holding pieces of paper

ConnectRN highlights tough working conditions for nurses

The “unResignation letter” calls on nurses to recommit to the profession while pressuring employers to make changes to the career.

Greenpeace ad

Greenpeace calls for private jet ban in Davos campaign

The campaign, launched to coincide with the World Economic Forum, calls out the rich and powerful who create private jet emissions.

Planters peanuts cashews and snacks on grocery store shelf

Planters confirms plans to advertise around Super Bowl LVII

It’s the snack brand’s second year in a row at the Big Game.

Two people kissing

NSFW: Condom brand Skyn toys with censorship in frisky ad

The campaign showcases the brand’s suite of sexual products by hijacking the censorship rectangle.

Bottles of Remy Martin alcohol

Rémy Martin will advertise during Super Bowl LVII

The national buy is the first for the cognac house, and the third time its Cointreau liqueur will appear in the Big Game.

A general view of the Lombardi Trophy being held aloft before Super Bowl XXXV

Beyond the ads: How brands are reaching consumers around Super Bowl LVII

Running a multi-million ad during the game isn’t the only way for brands to capitalize on Super Bowl buzz.

Beach with many people and boats anchored off shore

Virgin Voyages revives “Karma Chameleon” in 4-minute music video

The colorful campaign takes a modern twist on the 1980s Culture Club classic, produced by Virgin Records.

Paparazzi outside car containing person eating Doritos

Doritos returns to Super Bowl for 23rd year with TikTok competition

The brand’s Super Bowl spot will feature one celebrity and a Doritos fan selected through a TikTok challenge.


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