Creativity news
‘Cure for Racism’ plants fake pillboxes to counter Asian hate
The pillboxes also urge people to check out StopAAPIhate.org, a nonprofit that aims to educate, raise awareness and report hate crime incidents.
New campaign responds to Florida anti-gay law: Don't Gag Us
The campaign, which debuted in a host of Florida cities, pushes back against the state’s law.
March for Our Lives PSA asks for more than “thoughts and prayers”
A new PSA from the student-led anti-gun organization is more relevant than ever in light of the tragic shooting at Robb Elementary School in Uvalde, Texas on Tuesday.
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Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
The platform connects emerging musical talent including British singer-songwriter Griff.
![A billboard reads: [Sirens] Imagine you can't turn it off.](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/400/cached.offlinehbpl.hbpl.co.uk/news/OMC/UKRAINEBILLBOARD_1.jpg)
Le Truc and Leo Burnett Ukraine launch pro-bono campaign for Human Rights Foundation
The campaign will drive donations for the Human Rights Foundation’s Ukraine Solidarity Fund: Operation Sunflower.
Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival
In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.
How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft
A unique accessory Thibodeaux wore had fans and journalists doing double takes.
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TikTok wants to ‘democratise’ the creator space with its latest ad product
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
How the world's first virtual influencer with Down syndrome was created
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.
Inside Pinterest’s Mental Health Awareness campaign
The campaign comes amid heightened scrutiny of the mental health effects of social media.
GSD&M and the US Air Force show Top Gun fans who really owns the sky
The one-minute ad aims to build awareness for the Air Force and is running in movie theaters now.
Jack in the Box is running a virtual drive-thru on Twitch
The livestream gives viewers a chance to claim free food and rewards.
Creative licensing company Catch & Release launches a creative agency
The full-service agency will build campaigns only using content it finds online.
Snap hires Colleen DeCourcy, retired W+K president, as chief creative officer
DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.
Documentary explores post-Roe v. Wade abortion access
‘Abortion: Add to Cart’ shows how abortion pills and telehealth have ‘revolutionized’ access to self-managed abortions.
Four Mother’s Day campaigns that are keeping it real with moms
Ahead of Mother’s Day this weekend, these brands are getting sentimental and acknowledging the challenging few years many moms have had.
Coors takes America’s chill level through the roof
The beer brand has launched a campaign called Chillboards that aims to cool down buildings in Miami by painting rooftops white.
Upwork challenges corporate America to hire back moms
The #MotherhoodWorks campaign is a direct plea to help working mothers reenter the workforce.
Cannes Lions will donate SDG entry fees to six charities
Each charity will receive an equal percentage of the €271,488 (US$346,528) generated by the award.
Staples goes retro to show small businesses it can print big
The campaign, by Muhtayzik Hoffer, leans on the hit ‘90s pop song “I Saw the Sign” to showcase its printing services.
Spoof firearm reviews push gun safety laws in America
The campaign by Energy BBDO and Guns Down America flips popular firearm YouTube reviews on their heads by inviting real gun violence survivors to share their stories.
New campaign encourages supporters to Spend With Ukraine
The campaign, by Ukrainian design firm O0 Design, encourages global citizens to support Ukraine by spending with Ukrainian businesses.
Times are even more confusing in Burger King’s ad for plant-based nuggets
Burger King and David Madrid revealed the next iteration of the Confusing Times campaign, introducing plant-based chicken nuggets.
Lion’s rebrand for James Squire beer is anything but ordinary
The campaign by Milk+Honey United takes on an epic Game of Thrones-like tale to introduce its new brand.
DDB Latina and Pilsen Callao make a loud statement for deaf gamers
The brewer has created a bot that translates players’ voices into sign language, interpreted through their avatars.
Willow pump and Iliza Shlesinger team up to support expecting moms
The maternal tech company leans into humor while providing new moms with important resources.
JUST Egg trolls Congress on Earth Day
The campaign targets Representatives on Capitol Hill who aren’t doing enough to fight climate change.
TikTok gets some ‘peepsonality’ ahead of Easter
Peeps’ recipes are getting attention on TikTok.
Blue Bunny owner Wells hops to Stagwell for brand repositioning
The relationship, which kicked off in January, includes a brand repositioning and new campaigns for Well’s brands Halo Top and Blue Bunny.
Denmark rolls out the welcome mat to Ukrainian refugees with a free children’s book
The book, created by Mediabrands Content Studio, welcomes the more than 24,000 Ukrainian refugees that have poured into Denmark.
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