Creativity news

Fake pharmaceuticals box reading "Cure for Racism" on the front and "There is no medical cure for racism" on the back.

‘Cure for Racism’ plants fake pillboxes to counter Asian hate

The pillboxes also urge people to check out, a nonprofit that aims to educate, raise awareness and report hate crime incidents.

Ad showing teenager with a Florida orange covering their mouth representing censorship with the words "Florida can't gag me."

New campaign responds to Florida anti-gay law: Don't Gag Us

The campaign, which debuted in a host of Florida cities, pushes back against the state’s law.

Body bags spelling out the words "Thoughts and Prayers"

March for Our Lives PSA asks for more than “thoughts and prayers”

A new PSA from the student-led anti-gun organization is more relevant than ever in light of the tragic shooting at Robb Elementary School in Uvalde, Texas on Tuesday.

Griff plays a guitar

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform

The platform connects emerging musical talent including British singer-songwriter Griff.

A billboard reads: [Sirens] Imagine you can't turn it off.

Le Truc and Leo Burnett Ukraine launch pro-bono campaign for Human Rights Foundation

The campaign will drive donations for the Human Rights Foundation’s Ukraine Solidarity Fund: Operation Sunflower.

Picture of stage at virtual festival Tomorrowland Around The World

Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.

Kayvon Thibodeaux with a Snickers branded pocket square

How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft

A unique accessory Thibodeaux wore had fans and journalists doing double takes.

TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

CGI render of Kami, a fictional influencer designed to represent individuals with Down syndrome

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

Smart phone displaying Pinterest logo

Inside Pinterest’s Mental Health Awareness campaign

The campaign comes amid heightened scrutiny of the mental health effects of social media.

Inside view of United States Air Force fighter jet cockpit showing pilot flying upside-down

GSD&M and the US Air Force show Top Gun fans who really owns the sky

The one-minute ad aims to build awareness for the Air Force and is running in movie theaters now.

Jack in the Box ad

Jack in the Box is running a virtual drive-thru on Twitch

The livestream gives viewers a chance to claim free food and rewards.

Creative Lab ad displaying words "What will you leave behind?"

Creative licensing company Catch & Release launches a creative agency

The full-service agency will build campaigns only using content it finds online.

Headshot of Colleen DeCourcy

Snap hires Colleen DeCourcy, retired W+K president, as chief creative officer

DeCourcy left Wieden+Kennedy in December, announcing that she would retire from the advertising industry.

Text reading "Abortion Add To Cart"

Documentary explores post-Roe v. Wade abortion access

‘Abortion: Add to Cart’ shows how abortion pills and telehealth have ‘revolutionized’ access to self-managed abortions.

Placard reading "Happy Mother's Day!"

Four Mother’s Day campaigns that are keeping it real with moms

Ahead of Mother’s Day this weekend, these brands are getting sentimental and acknowledging the challenging few years many moms have had.

Coors Light ad reading "Ads nobody can see but everybody can feel"

Coors takes America’s chill level through the roof

The beer brand has launched a campaign called Chillboards that aims to cool down buildings in Miami by painting rooftops white.

Mother and child sharing headphones

Upwork challenges corporate America to hire back moms

The #MotherhoodWorks campaign is a direct plea to help working mothers reenter the workforce.

Fork holding plastic dice with caption "It took you up to 1 week to eat this dice"

Cannes Lions will donate SDG entry fees to six charities

Each charity will receive an equal percentage of the €271,488 (US$346,528) generated by the award.

Man wearing Staples shirt and sunglasses

Staples goes retro to show small businesses it can print big

The campaign, by Muhtayzik Hoffer, leans on the hit ‘90s pop song “I Saw the Sign” to showcase its printing services.

Woman holding handgun

Spoof firearm reviews push gun safety laws in America

The campaign by Energy BBDO and Guns Down America flips popular firearm YouTube reviews on their heads by inviting real gun violence survivors to share their stories.

Ad with words "Spend with Ukraine"

New campaign encourages supporters to Spend With Ukraine

The campaign, by Ukrainian design firm O0 Design, encourages global citizens to support Ukraine by spending with Ukrainian businesses.

Sad looking man sitting down

Times are even more confusing in Burger King’s ad for plant-based nuggets

Burger King and David Madrid revealed the next iteration of the Confusing Times campaign, introducing plant-based chicken nuggets.

Ad for Lion’s James Squire Beer

Lion’s rebrand for James Squire beer is anything but ordinary

The campaign by Milk+Honey United takes on an epic Game of Thrones-like tale to introduce its new brand.

Man sitting in front of gaming computer

DDB Latina and Pilsen Callao make a loud statement for deaf gamers

The brewer has created a bot that translates players’ voices into sign language, interpreted through their avatars.

Screen shot from The Registry for More ad showing woman at baby shower wearing tiara

Willow pump and Iliza Shlesinger team up to support expecting moms

The maternal tech company leans into humor while providing new moms with important resources.

JUST Egg sandwich billboard

JUST Egg trolls Congress on Earth Day

The campaign targets Representatives on Capitol Hill who aren’t doing enough to fight climate change.

Peeps costume on Tiktok

TikTok gets some ‘peepsonality’ ahead of Easter

Peeps’ recipes are getting attention on TikTok.

Blue Bunny ice cream ad showing man on treadmill in a boat on a lake

Blue Bunny owner Wells hops to Stagwell for brand repositioning

The relationship, which kicked off in January, includes a brand repositioning and new campaigns for Well’s brands Halo Top and Blue Bunny.

The cover of Mediabrands Content Studio's "Welcome to Denmark" book

Denmark rolls out the welcome mat to Ukrainian refugees with a free children’s book

The book, created by Mediabrands Content Studio, welcomes the more than 24,000 Ukrainian refugees that have poured into Denmark.


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