Creativity news
Student attempts to pay for things with swag in campaign against unpaid internships
The campaign created by students at Humber College was part of an early career program at Zulu Alpha Kilo.
Green Giant is marking the anniversary of Corn Kid’s debut in its first national campaign since 2016
The social media star is touting his love for other veggies in the spot.
‘We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion is overrated
Look whacky and stay frosty—the fashion statement you never knew you needed.
L&C NYC hires Bruno Franchino as group creative director
Franchino will lead creative in the New York office as well as the agency’s creative studio in Lima, Peru.
Apple shares a carbon footprint update with Mother Nature
Watch the film here.
AMC makes Saw X delete video spoofing Nicole Kidman ad
The Lionsgate film posted and later deleted the video from its X page.
American Stroke Association launches Spanish-language campaign
The campaign features the Spanish acronym R.Á.P.I.D.O. in place of the traditional acronym F.A.S.T.
PSA: To prevent wildfires, channel you inner Smokey Bear
The Ad Council PSA campaign marks nearly 80 years of Smokey Bear as the mascot for wildfire prevention.
ChildFund PSA calls out tech and AI’s role in the proliferation of child sexual abuse material online
The campaign features a predator who describes how “there’s never been a better time to be a monster.”
YouTube to auto-detect if ads meet its best practice guidelines
Creative guidance tool will also surface AI-powered tools that automatically edit advertisers’ video campaigns in line with YouTube’s guidance.
US Navy pits sailors against YouTubers in recruitment campaign
Season three of ‘Sailor VS’ continues to highlight different career paths within the Navy.
L’Oreal Paris makes a bright red mess in Paris
Ad Nut can’t help but wonder what a traffic build up this campaign must have caused.
Netflix and Enthusiast Gaming bring One Piece to Fortnite
The Battle-Royale style game map is inspired by the live-action version of the popular manga series.
As the 2023 NFL season begins, brands line up for kick off
Advertisers are leaning heavily into humor and stardom as fans tune in to the start of the season.
Vrbo wants college football fans to turn away games into home games
The campaign invites football fans to book their stays for college football games with Vrbo as the season kicks off.
Moderna reups as U.S. Open sponsor, debuts Arthur Ashe ‘changemakers’ ad
At the U.S. Open, Moderna will also have an above brand advertisement encouraging attendees to stay up to date on their seasonal vaccines as well as its 30-second No Time for 19 ad airing on ESPN.
American Family Insurance and Time celebrate the 60th anniversary of the March on Washington
An integrated campaign created by Elite Media includes a tribute spot featuring modern figures that embody Dr. Martin Luther King Jr.’s dream.
Skincare brand Murad takes Not Your Ordinary Serums campaign to NYC, LA
It features OOH ads and an Instagram push.
U.S. Open serves on Roblox
The campaign marks the U.S. Tennis Association’s Roblox debut.
Airbnb’s latest global campaign touts its strengths over regular hotels
‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.
Keegan-Michael Key helps the NFL kick off 2023 season in humorous, star-studded campaign
You Can’t Make This Stuff Up recaps the main characters of last year’s season and proposes plot twists for this year.
These fire hydrant caps conserve water as New Yorkers cool off
Splash Spots are a fun way to stay cool and help the environment, Ad Nut thinks.
Northwell Health is Raising Health in New York
Supported by the hashtag #RaisingHealth, the campaign debuted with a 30-second ad titled The Solvers, also running on Northwell’s LinkedIn page, which has more than 178,000 followers.
How the Ad Council is helping Latino communities identify the signs of Alzheimer’s
Its campaign with Lopez Negrete Communications points out warning signs to help caregivers better manage the disease.
Colombina installs ten-foot turtle egg in Grand Central Terminal to launch new candy brand
Global candy producer launched campaign in the iconic train station to announce product line expansion in the U.S.
Campari attempts to save films, one cocktail at a time
Turning unmade film concepts into posters and drive crowdfunding for the film’s creation is Campari's toast to cinematic dreams.
Watch: Coors Banquet supports the brave few who run toward the fire
ICF Next is supporting this campaign.
Hanes thanks hip-hop for iconizing white tees in 50th anniversary campaign
In a short film, the brand pays homage to how the culture has turned an undergarment into a fashion statement.
Here’s how many people scanned a QR code on Ikea’s 19-foot bag statue
The giant statue appeared in Houston, Chicago and New York this summer.
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