Creativity news
Blockbuster is releasing a Super Bowl ad…on VHS
The last standing location of the iconic video rental store in Bend, Ore. will play the ad at its Super Bowl watch party.
How Team Whistle integrated Applebee’s with Gen Z sports entertainment
The sports media and entertainment company featured the chain restaurant in custom content with Miami Dolphins wide-receiver Jaylen Waddle.
Bud Light embraces the simplicity of enjoying beer in Super Bowl spot
The spot featuring Miles and Keleigh Teller dials back on Super Bowl flashiness.
Pinterest launches Black travel hub
The campaign, timed for the start of Black History Month, aims to help Black travelers find safe locations, brands and experiences while traveling.
Pro athletes play golf in Michelob Ultra’s Super Bowl ads
The spots aim to celebrate a “cultural shift” in golf and highlight new golf-centered Netflix docuseries.
Spotify beats Q4 subscriber projections but prepares to further rein in spend
CEO Daniel Ek said Spotify will focus on reducing overhead costs after overinvesting in 2022, but that it will continue to build its podcasting business.
Budweiser plays on six degrees of Kevin Bacon in Super Bowl ad
The regional spot is a part of a year-long effort to attract younger beer drinkers.
Publicis takes Working with Cancer pledge to the Super Bowl
The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.
Busch Light revives Sarah McLachlan’s ASPCA commercials in its Super Bowl ad
The brand uses humor to play on the concept of “shelter.”
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Campaign US launches 2023 Super Bowl Ad Bracket
We’re asking you to vote for your favorite Super Bowl ad. Which brand will score a touchdown?
Snap’s latest global brand campaign highlights fun AR filters
Wait’ll You See This, is Snap’s third major brand campaign.
M&M’s spokes candy controversy is a Super Bowl stunt
Mars Wrigley confirms mascots aren’t going anywhere.
PAWS NY short film shows how pets keep their owners hanging on
The film uses a Lou Reed classic to emphasize the mental health support pets give their owners.
Heinz wants Roman numerals dropped from Super Bowl titles
The campaign, called LVII means 57, pokes fun at frustrations expressed by consumers every Super Bowl.
Neutrogena puts former dating show alums on TikTok reality show
Agency Movers+Shakers talks about capturing Gen Z’s attention for Neutrogena and navigating a saturated skincare market.
Olympia Provisions smacks down “sh*tty salami”
The charcuterie-maker enlists its CEO to slap around mannequins with “Big Meat” salami brands in a humorous campaign.
Makers hires two senior production leaders
EXCLUSIVE: Adele Reeves has joined as global development lead and Sophie Chapman-Andrews started as executive producer.
How Boathouse Group is using AI to unearth brand narratives
Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.
Updated: Watch all of the 2023 Super Bowl ad teasers
Riddles and mystery celebrity appearances keep consumers guessing ahead of Feb. 12.
These brands will sit out Super Bowl LVII
From Toyota to Taco Bell, these past Super Bowl advertisers have decided not to advertise during the game this year.
Anti-domestic violence campaign says ‘no one should make you feel small’
By focusing on the emotions around abuse, Feeling Small hopes to reach those who may not see themselves in other portrayals.
Take 5 Oil Change runs 2,000+ word print ad
The ad aims to entertain readers for 10 minutes while they get their oil changed.
ConnectRN highlights tough working conditions for nurses
The “unResignation letter” calls on nurses to recommit to the profession while pressuring employers to make changes to the career.
Greenpeace calls for private jet ban in Davos campaign
The campaign, launched to coincide with the World Economic Forum, calls out the rich and powerful who create private jet emissions.
Planters confirms plans to advertise around Super Bowl LVII
It’s the snack brand’s second year in a row at the Big Game.
NSFW: Condom brand Skyn toys with censorship in frisky ad
The campaign showcases the brand’s suite of sexual products by hijacking the censorship rectangle.
Rémy Martin will advertise during Super Bowl LVII
The national buy is the first for the cognac house, and the third time its Cointreau liqueur will appear in the Big Game.
Beyond the ads: How brands are reaching consumers around Super Bowl LVII
Running a multi-million ad during the game isn’t the only way for brands to capitalize on Super Bowl buzz.
Virgin Voyages revives “Karma Chameleon” in 4-minute music video
The colorful campaign takes a modern twist on the 1980s Culture Club classic, produced by Virgin Records.
Doritos returns to Super Bowl for 23rd year with TikTok competition
The brand’s Super Bowl spot will feature one celebrity and a Doritos fan selected through a TikTok challenge.
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