Brand news
Keurig Dr Pepper stands by payment terms after backlash from trade bodies
Keurig Dr Pepper’s response comes after VoxComm and its member organizations issued a “red alert” urging PR firms to forgo an agency search in the U.S.
The NFL expands its metaverse presence in Fortnite Creative
The NFL Zone will reach Fortnite players with an in-game social hub.
How dating apps master the art of marketing matchmaking
We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.
The Female Quotient hires Caroline Dettman as chief marketing and creative officer
Amber Coleman-Mortley was also promoted to senior director of community and culture.
Spotify Wrapped 2022 aims to connect listeners and artists
Spotify’s annual end-of-year campaign expands on its interactive features, including listening personalities and direct integration with WhatsApp.
6 brands cook up Thanksgiving 2022 campaigns
Of course at least one brand had to include the ‘Corn Kid.’
Watch out, Elf on the Shelf: Hidden Valley Ranch’s ‘Ranch on a Branch’ sells out in 10 hours
After an earned media-driven campaign, it’s already being resold on eBay for hundreds of dollars.
‘Corn Kid’ inspires a-maize-ing Reynolds Wrap Thanksgiving meal
Viral food trends also led the maker of foil products to come up with two other unique recipes for the holiday.
The climate of business: Where does ESG go in a recession?
Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.
Walgreens puts U.S. media account up for review again
Publicis Media and incumbent WPP's Mediacom are said to be pitching for the account.
Losing billions: Why are brands still not prioritising digital accessibility?
Inaccessible websites lose $6.9 billion a year to their accessible counterparts, yet digital inclusion remains under-addressed. We look at how brands can benefit from placing accessibility at the heart of their strategy.
Almost half of women say media, advertising shy away from women’s health issues: Study
A majority of women also said depictions of weight are unrealistic.
A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
Nintendo, Apple, Valve among impersonated brands on Twitter
Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.
Invisalign uses Roblox to highlight advantages of aligners over braces
The brand is using the metaverse to 'demystify’ the orthodontist’s office.
Puma launches its Pokémon apparel collection
Niantic and Foot Locker are also getting involved by turning 400 retail locations into Pokémon GO Gyms and PokéStops.
Adland steps up urgency in climate messaging around COP27
Campaign US asked ad executives and industry sustainability experts about how the messaging has changed at this year’s global climate summit — and whether adland has stepped up its role in fighting the climate crisis.
Ad Council pledges $65M to mental health awareness effort
The nonprofit is mobilizing the advertising, media and marketing industries to address a national crisis.
Campaign Chemistry: Morgan Stanley CMO Alice Milligan
Milligan chats about how she is working to make the financial services firm more diverse, inclusive and accessible to a broader audience.
How Warner Bros. Discovery is tackling growing pains post-merger
The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.
Anti-Defamation League asks advertisers to pause spending on Twitter
The group wants to #StopHateForProfit and #StopToxicTwitter.
Haleon, WPP launch Always Read the Label campaign supported by Microsoft’s Seeing AI app
The innovative app narrates health product information to assist consumers with visual impairments.
Hellmann’s creates hub inspired by viral TikTok recipes
The mayonnaise brand is using social media trends to tout its products.
Nike releases film championing refugees and sport
The documentary follows Bayern Munich player Alphonso Davies.
Lego's 'biggest and most playful' festive campaign to date stars Katy Perry
The brand is marking its 90th anniversary this year.
Twitter to form content moderation council; Elon Musk says no reinstatements until then
The council will determine content decisions and account reinstatements, owner Elon Musk said.
Which candy brand has the best Halloween 2022 invention?
Reese’s, Airheads and Kit Kat are getting creative this Halloween season.
Campaign Chemistry: Upwork CMO Melissa Waters
Waters talks about her first year at Upwork, the future of work and the brand’s new mascot, an undead CEO named Jack.
Kanye West antisemitism fallout spotlights risks of celebrity endorsements
In the wake of Ye’s antisemitism scandal, celebrity and influencer marketing agencies share how they have stepped up vetting tactics to mitigate risk for brands.
Jewish advocacy organizations urge Adidas to drop Kanye West
Balenciaga and Vogue ended their partnerships with the controversial rapper last week.
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