Brand news

Smart phone displaying Heineken logo

Heineken has sent an RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

Figure with hands covering face covered in smoke, mental health and illness concept

Mental health in the era of COVID and mass shootings

People are drained from the challenges of the world and healthcare organizations — and their marketing partners — must prioritize behavioral health needs.

Campaign Chemistry

Campaign Chemistry: General Mills’ Melissa Wildermuth

The global creative director talks about leading with empathy in light of the tragic Texas school shooting on Tuesday.

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Brand Film Awards US 2022: The winners

The complete list of winners and honorable mentions from the 2022 Brand Film Awards US.

Super Bowl LVI campaigns clockwise from Coinbase, Crypto.com, FTX and Etoro

MediaRadar: Crypto ad spend mirrors market volatility

Crypto companies that advertised during Super Bowl LVI dominated ad spend in the first quarter of the year, causing huge swings month-on-month, according to a MediaRadar analysis.

People walking past Chipotle restaurant

Chipotle takes a bite out of Gen Z’s new favorite social app

The QSR restaurant is making its presence felt on BeReal.

Headshot of Rishad Tobaccowala

Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala

The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...

Aerial view of city with CGI network lines overlaid on top representing metaverse connectivity concept

Marketers are diving into the metaverse; consumers not so much

That’s according to research from Sprout Social, which also found the public has fully embraced short-form video.

Richard Edelman standing behind a lectern with 2022 Edelman Trust Barometer branding

Most consumers now view geopolitics as a top priority for business — Edelman research

Businesses need to take a stronger position on geopolitical issues, according to new research presented to the World Economic Forum at Davos.

Headshot of Samir Singh

Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.

Griff plays a guitar

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform

The platform connects emerging musical talent including British singer-songwriter Griff.

Kayvon Thibodeaux with a Snickers branded pocket square

How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft

A unique accessory Thibodeaux wore had fans and journalists doing double takes.

Campaign Chemistry

Campaign Chemistry Rewind: Horizon Media CEO Bill Koenigsberg

Koenigsberg chats about the future of media, the crisis in Ukraine and how Horizon is getting staff back into the office.

Headshot of Sheryl Daija

New trade organization forms to help DE&I leaders succeed

BRIDGE aims to connect DE&I leaders to key stakeholders in organizations to succeed in their roles.

We Are Barbie ad displaying diverse line of Barbie and Ken dolls

First Barbie doll with hearing aids aims to boost diversity, inclusion

The company partnered with Dr. Jen Richardson, a hearing loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

Smart phone displaying Pinterest logo

Inside Pinterest’s Mental Health Awareness campaign

The campaign comes amid heightened scrutiny of the mental health effects of social media.

Charli XCX avatar

Samsung taps Charli XCX for metaverse concert on Roblox

Fans complete challenges for the chance to be part of the performance.

Hand holding smart phone with Lyft logo on screen

Mediahub nabs Lyft US media account

EXCLUSIVE: Account is estimated to be worth around $50 million annually.

Jack in the Box Twitch.tv ad

Jack in the Box is running a virtual drive-thru on Twitch

The livestream gives viewers a chance to claim free food and rewards.

Plus-size man working out at gym

Body-shaming brands and the male mental health crisis

While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.

Pro-choice demonstrator holds a "NEVER AGAIN" sign outside the Supreme Court

The silence is deafening from corporate America on Roe v. Wade. Why so many companies are staying quiet

Brands such as Levi Strauss and Yelp are in the minority in issuing strongly worded condemnations of the Supreme Court’s likely decision to overturn the landmark case.

Man drinking from a rebranded Sprite soda bottle

Behind Sprite’s first-ever global rebrand

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Beyond Meat ad showing emo and athletic woman in the gym

Beyond Meat and PepsiCo team up to push plant-based jerky

The campaign, by Goodby Silverstein & Partners, challenges us to evolve our snacking.

Campaign Chemistry

Campaign Chemistry: Toms' chief marketing officer Ian Stewart

Stewart talks about the shoe brand’s turnaround and renewed focus on mental health.

Headshot of Jory Des Jardins

BlogHer co-founder joins Countable as CMO to market a cause

Jory Des Jardins joins the ESG-focused software company to help brands connect with communities around social causes.

Pro-life protestors outside the Supreme Court

OkCupid, Ben & Jerry’s, Bumble and Yelp take stand against leaked abortion ruling

OkCupid was one of the first brands to respond.

Forever 21 sign on building

Campbell Ewald’s The Salon named culture agency for Forever 21

The Salon, a new cultural consultancy within Campbell Ewald, has been brought on to infuse culture into the fashion brand’s marketing approach.

Coors Light ad reading "Ads nobody can see but everybody can feel"

Coors takes America’s chill level through the roof

The beer brand has launched a campaign called Chillboards that aims to cool down buildings in Miami by painting rooftops white.

Campaign Chemistry

Campaign Chemistry: The New York Times’ Lisa Howard

Howard, who moved into her new role at The Times in March, talks about how the publication’s subscription business fuels its ad business.

Star Wars billboard in Times Square displaying Galactic Basic writing

LG and Lucasfilm take over Times Square with a cryptic message

The electronics brand teamed up with the studio behind the Star Wars franchise to tease its upcoming fan convention — and a new collaboration between the companies.

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