Keurig Dr Pepper’s response comes after VoxComm and its member organizations issued a “red alert” urging PR firms to forgo an agency search in the U.S.
The NFL Zone will reach Fortnite players with an in-game social hub.
We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.
Amber Coleman-Mortley was also promoted to senior director of community and culture.
Spotify’s annual end-of-year campaign expands on its interactive features, including listening personalities and direct integration with WhatsApp.
Of course at least one brand had to include the ‘Corn Kid.’
After an earned media-driven campaign, it’s already being resold on eBay for hundreds of dollars.
Viral food trends also led the maker of foil products to come up with two other unique recipes for the holiday.
Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.
Publicis Media and incumbent WPP's Mediacom are said to be pitching for the account.
Inaccessible websites lose $6.9 billion a year to their accessible counterparts, yet digital inclusion remains under-addressed. We look at how brands can benefit from placing accessibility at the heart of their strategy.
A majority of women also said depictions of weight are unrealistic.
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.
The brand is using the metaverse to 'demystify’ the orthodontist’s office.
Niantic and Foot Locker are also getting involved by turning 400 retail locations into Pokémon GO Gyms and PokéStops.
Campaign US asked ad executives and industry sustainability experts about how the messaging has changed at this year’s global climate summit — and whether adland has stepped up its role in fighting the climate crisis.
The nonprofit is mobilizing the advertising, media and marketing industries to address a national crisis.
Milligan chats about how she is working to make the financial services firm more diverse, inclusive and accessible to a broader audience.
The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.
The group wants to #StopHateForProfit and #StopToxicTwitter.
The innovative app narrates health product information to assist consumers with visual impairments.
The mayonnaise brand is using social media trends to tout its products.
The documentary follows Bayern Munich player Alphonso Davies.
The brand is marking its 90th anniversary this year.
The council will determine content decisions and account reinstatements, owner Elon Musk said.
Reese’s, Airheads and Kit Kat are getting creative this Halloween season.
Waters talks about her first year at Upwork, the future of work and the brand’s new mascot, an undead CEO named Jack.
In the wake of Ye’s antisemitism scandal, celebrity and influencer marketing agencies share how they have stepped up vetting tactics to mitigate risk for brands.
Balenciaga and Vogue ended their partnerships with the controversial rapper last week.