Brand news

Cases of Dr Pepper soda

Keurig Dr Pepper stands by payment terms after backlash from trade bodies

Keurig Dr Pepper’s response comes after VoxComm and its member organizations issued a “red alert” urging PR firms to forgo an agency search in the U.S.

NFL players in Fortnite

The NFL expands its metaverse presence in Fortnite Creative

The NFL Zone will reach Fortnite players with an in-game social hub.

A billboard by Bumble in Singapore

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

Headshot of Caroline Dettman

The Female Quotient hires Caroline Dettman as chief marketing and creative officer

Amber Coleman-Mortley was also promoted to senior director of community and culture.

Spotify Wrapped 2022 logo

Spotify Wrapped 2022 aims to connect listeners and artists

Spotify’s annual end-of-year campaign expands on its interactive features, including listening personalities and direct integration with WhatsApp.

Corn Kid Tariq opening a can of Jolly Green Giant branded corn

6 brands cook up Thanksgiving 2022 campaigns

Of course at least one brand had to include the ‘Corn Kid.’

Image of Ranchie

Watch out, Elf on the Shelf: Hidden Valley Ranch’s ‘Ranch on a Branch’ sells out in 10 hours

After an earned media-driven campaign, it’s already being resold on eBay for hundreds of dollars.

Reynolds Wrap and a turkey with a lot of corn

‘Corn Kid’ inspires a-maize-ing Reynolds Wrap Thanksgiving meal

Viral food trends also led the maker of foil products to come up with two other unique recipes for the holiday.

CGI render of hurricane and downward trending economic arrow

The climate of business: Where does ESG go in a recession?

Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.

Walgreens

Walgreens puts U.S. media account up for review again

Publicis Media and incumbent WPP's Mediacom are said to be pitching for the account.

Woman looking at laptop computer while wearing earpiece

Losing billions: Why are brands still not prioritising digital accessibility?

Inaccessible websites lose $6.9 billion a year to their accessible counterparts, yet digital inclusion remains under-addressed. We look at how brands can benefit from placing accessibility at the heart of their strategy.

Group of smiling, laughing diverse women

Almost half of women say media, advertising shy away from women’s health issues: Study

A majority of women also said depictions of weight are unrealistic.

Picture of Elon Musk surrounded by Twitter logos

A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet

Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.

Smart phone screen displaying official Twitter verified account

Nintendo, Apple, Valve among impersonated brands on Twitter

Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it.

Roblox character in invisalign branded virtual environment

Invisalign uses Roblox to highlight advantages of aligners over braces

The brand is using the metaverse to 'demystify’ the orthodontist’s office.

Child wearing Pokémon-branded Puma shoes

Puma launches its Pokémon apparel collection

Niantic and Foot Locker are also getting involved by turning 400 retail locations into Pokémon GO Gyms and PokéStops.

COP27 climate conference logo in Sharm El Sheikh, Egypt

Adland steps up urgency in climate messaging around COP27

Campaign US asked ad executives and industry sustainability experts about how the messaging has changed at this year’s global climate summit — and whether adland has stepped up its role in fighting the climate crisis.

Clip art of rainbow waves spilling from person's head, mental health concept

Ad Council pledges $65M to mental health awareness effort

The nonprofit is mobilizing the advertising, media and marketing industries to address a national crisis.

Campaign Chemistry

Campaign Chemistry: Morgan Stanley CMO Alice Milligan

Milligan chats about how she is working to make the financial services firm more diverse, inclusive and accessible to a broader audience.

Warner Bros. Discovery logo

How Warner Bros. Discovery is tackling growing pains post-merger

The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.

Closeup of smartphone screen with Twitter app

Anti-Defamation League asks advertisers to pause spending on Twitter

The group wants to #StopHateForProfit and #StopToxicTwitter.

Haleon

Haleon, WPP launch Always Read the Label campaign supported by Microsoft’s Seeing AI app

The innovative app narrates health product information to assist consumers with visual impairments.

Screenshot of Hellmann's web page dedicated to viral TikTok recipes.

Hellmann’s creates hub inspired by viral TikTok recipes

The mayonnaise brand is using social media trends to tout its products.

Alphonso Davies

Nike releases film championing refugees and sport

The documentary follows Bayern Munich player Alphonso Davies.

The lego vehicle, still from ad

Lego's 'biggest and most playful' festive campaign to date stars Katy Perry

The brand is marking its 90th anniversary this year.

Twitter's San Francisco headquarters. (Photo credit: Getty Images).

Twitter to form content moderation council; Elon Musk says no reinstatements until then

The council will determine content decisions and account reinstatements, owner Elon Musk said.

Reese's Peanut Butter Cups in halloween tote bags

Which candy brand has the best Halloween 2022 invention?

Reese’s, Airheads and Kit Kat are getting creative this Halloween season.

Campaign Chemistry

Campaign Chemistry: Upwork CMO Melissa Waters

Waters talks about her first year at Upwork, the future of work and the brand’s new mascot, an undead CEO named Jack.

Kanye West standing in front of Adidas and Yeezy logos

Kanye West antisemitism fallout spotlights risks of celebrity endorsements

In the wake of Ye’s antisemitism scandal, celebrity and influencer marketing agencies share how they have stepped up vetting tactics to mitigate risk for brands.

Stock image of an Adidas store

Jewish advocacy organizations urge Adidas to drop Kanye West

Balenciaga and Vogue ended their partnerships with the controversial rapper last week.

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