Brand news
Dallas Cowboys’ Tony Pollard teams with Chili’s to support St. Jude
The restaurant chain is again supporting the children’s hospital with its Create-a-Pepper campaign.
Report: Gen X is largely ignored by brands despite being the most loyal consumer group
A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
PayPal taps Rachel Kobetz as first chief design officer
EXCLUSIVE: Kobetz will oversee design strategy and execution across all of PayPal’s services as the company gets ready to release three new AI products.
Divergenres and WongDoody amend the alphabet to support gender inclusivity
The pair’s latest campaign, Let History Say Thæ Exist, adds a new letter to the alphabet to make written languages more inclusive of those beyond the binary.
Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why
The brand wanted to connect with its “courageous, thrill-seeking fans.”
Data providers are underrepresenting the U.S. Hispanic population, study finds
Data company Truthset found more than one-third of the Hispanic audience is left unaccounted for in consumer datasets.
Iranian Diaspora Collective’s OOH campaign aims to bring the internet to Iran
The campaign, titled Connectivity is a Human Right, is an initiative to circumvent the internet shutdowns by the Islamic Republic of Iran and provide the country with unmitigated access.
Green Giant is marking the anniversary of Corn Kid’s debut in its first national campaign since 2016
The social media star is touting his love for other veggies in the spot.
‘We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Apple shares a carbon footprint update with Mother Nature
Watch the film here.
Which brand’s New York Fashion Week campaign was your favorite?
Unexpected brands such as Bombay Sapphire, Greenies, White Claw and Dove got fashionable this week.
The Advil Pain Equity Project debuts with Believe My Pain campaign
The effort is supported by recent research Advil conducted in partnership with the Morehouse School of Medicine to understand the widespread prevalence of pain inequity among Black patients.
DraftKings apologizes for ‘Never Forget’ 9/11 parlay after backlash
Social media users labeled the sports betting company as “tone deaf” and “insensitive” after spotting a controversial promotional bet.
Lime promotes Carolyn Chiang Rosebrough to chief brand, comms officer
She now sits on Lime's C-suite. Lime’s comms and brand team has grown by more than 200% since late 2021.
The return of Furby: How the Furb-nomenon is reaching Gen Alpha by promoting self-expression
Hasbro is using Roblox to introduce the toy to younger consumers.
How 'Barbie' is fueling a rise in ‘Brotox’
Barbie-inspired plastic surgery may be felt the most among women, but more men are seeking cosmetic procedures and aren’t immune to the trends.
Why WellingtonNZ planted a giant ‘Esc’ button in New York City
The key appeared at Big Screen Plaza, an outdoor space in Manhattan, last month.
How Coors Light responded after Shohei Ohtani damaged its billboard at Citi Field
The damaged LED screen inspired a special can design from the beer brand.
Audi of America unifies marketing, communications under Emilie Cotter
Cotter’s new title will be head of brand marketing and communications and CMO.
As the 2023 NFL season begins, brands line up for kick off
Advertisers are leaning heavily into humor and stardom as fans tune in to the start of the season.
Nasdaq CMO Brian Buckley on the brand’s question-provoking new campaign
Buckley spoke with Campaign US about Nasdaq’s first new brand campaign in six years, which aims to inspire potential changemakers to question the current state of the world.
Gucci appoints new chief brand officer in latest creative shake-up for the luxury house
The brand takes a pivot both strategically and creatively as their former worldwide communications head, Alessio Vannetti, returns following a three-year stint heading branding for Valentino.
Beiersdorf selects OMD as media AOR for Europe and North America
The Omnicom Media Group agency is expanding its relationship with the skincare multinational from the U.S. and Asia effective January 2024.
Employees are being influenced by Gen Z colleagues to reexamine the workplace, study finds
Edelman’s latest Trust Barometer report found that Gen Z is shifting employees' perspectives on work-life boundaries, openness to new technology and self advocacy.
Cannabis company calls attention to the opioid epidemic in satirical ad spot
The ad urges consumers to consider cannabis as an alternative to opioids, which are over-prescribed and addictive.
It’s a bird, it’s a plane, it’s…a Subway blimp
Rival Blimpie’s response to Subway in the Sky is unclear.
United Airlines partners with Sesame Workshop for National Preparedness Month
MileagePlus members can donate miles to the Welcome Sesame initiative with United matching the first million miles raised.
Inside Dove’s armpit-heavy New York City campaign
The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.
Skincare brand Murad takes Not Your Ordinary Serums campaign to NYC, LA
It features OOH ads and an Instagram push.
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