Brand news

Brands like McDonald’s are begging one TikTok star to revamp their logos

Brands like McDonald’s are begging one TikTok star to revamp their logos

The new logos really are…something.

Where are they now? Catching up with the normal people made internet famous by brands

Where are they now? Catching up with the normal people made internet famous by brands

Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).

Campaign Chemistry: Citi’s Nikki Darden

Campaign Chemistry: Citi’s Nikki Darden

Darden chats about DE&I, internal comms and global marketing at the financial services giant.

American Express plants mobile office installations for ‘Built for Business’ campaign

American Express plants mobile office installations for ‘Built for Business’ campaign

The experiential installations will launch in New York City, Chicago and Austin.

Dole uses trash to fight hunger, support waste reduction

Dole uses trash to fight hunger, support waste reduction

L&C NYC’s campaign ‘Malnutrition Labels: Food Waste’ sheds light on food waste statistics.

Mitzi Lighting will replace your ‘boob lights’

Mitzi Lighting will replace your ‘boob lights’

#BanishBoobLights gets in on the joke to make modern lighting accessible.

The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names

The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names

Twitter users poked fun at and criticized the branding for Pfizer, Moderna and AstraZeneca’s vaccines in Canada.

K-pop groups: The next great brand collaboration

K-pop groups: The next great brand collaboration

Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.

Strawberry Shortcake makes a digital comeback

Strawberry Shortcake makes a digital comeback

The popular character is revived through a YouTube series and Roblox integration.

HP Instant Ink targets millennial parents in ‘90s throwback campaign

HP Instant Ink targets millennial parents in ‘90s throwback campaign

The spots, starring Justin Baldoni and the Holderness Family, promote the brand’s ‘HP Pays Your PTA’ program.

Media companies show support for Hispanic Heritage Month

Media companies show support for Hispanic Heritage Month

Celebrations include partnerships with organizations, live events and month-long special content.

Unconventional Olympics allow Japan’s favorite local brand to focus on civic duty over sponsorship

Unconventional Olympics allow Japan’s favorite local brand to focus on civic duty over sponsorship

The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.

Subway CMO Carrie Walsh unwraps the company's recent changes

Subway CMO Carrie Walsh unwraps the company's recent changes

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

What was your favorite NFL kick-off ad?

What was your favorite NFL kick-off ad?

Brands celebrated the return of football with partnerships with NFL players.

Olay tackles beauty bias in search algorithms

Olay tackles beauty bias in search algorithms

The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.

Dog owners’ wish for a Blue’s Clues-themed BarkBox may finally come true

Dog owners’ wish for a Blue’s Clues-themed BarkBox may finally come true

BarkBox posted a mockup, and Nickelodeon liked it. Fingers crossed, Blue’s Clues fans and dog owners.

CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker

CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker

Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.

The people throw shade at Facebook-Ray Ban collab

The people throw shade at Facebook-Ray Ban collab

Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.

Ciroc and Angela Yee support Black, women-owned businesses

Ciroc and Angela Yee support Black, women-owned businesses

The #CIROCStands program, created in collaboration with Sean ‘Diddy’ Combs, amplifies Black business owners’ stories.

Brands line up for NFL season kickoff

Brands line up for NFL season kickoff

“Unity” is the theme of the year.

6 questions for Taco Bell’s Matt Prince on how the brand uses social media to make menu decisions

6 questions for Taco Bell’s Matt Prince on how the brand uses social media to make menu decisions

The chain’s headquarters has a room dedicated to social listening called The Fishbowl, and it takes the opinions of its fans very seriously -- especially about potatoes.

PepsiCo turns to Boden to launch Hispanic business platform

PepsiCo turns to Boden to launch Hispanic business platform

Juntos Crecemos is the company’s new $50 million multiyear platform supporting Hispanic-owned businesses.

PepsiCo launches data practice to help food and beverage retailers grow

PepsiCo launches data practice to help food and beverage retailers grow

Pepviz uses advanced analytics, data science and more to reach shoppers in a personalized way.

Calendly appoints Tina Dobie as chief customer officer

Calendly appoints Tina Dobie as chief customer officer

She will be responsible for overseeing the company’s customer experience team.

How Walgreens is pushing customers to get vaxxed for fall activities

How Walgreens is pushing customers to get vaxxed for fall activities

Walgreens is working with VMLY&R and Mediacom for the creative and marketing aspects of the campaign, and H+K Strategies and CGI Health on the PR, earned media and social media components.

Diageo North America educates against impaired driving ahead of Labor Day

Diageo North America educates against impaired driving ahead of Labor Day

The interactive online experience features real people sharing the consequences of driving while impaired.

Why Grey Goose’s ‘Honey Deuce’ cocktail became a US Open staple

Why Grey Goose’s ‘Honey Deuce’ cocktail became a US Open staple

The French vodka brand is bringing the US Open to fans nationwide in honor of the drink’s 15th anniversary.

Peppa Pig deletes epic tweet roasting Kanye

Peppa Pig deletes epic tweet roasting Kanye

It wasn’t a fever dream; screenshots prove it was real.

It might be too late for Dasani

It might be too late for Dasani

A Campaign US poll suggests the brand’s reputation may be too tainted to fix.

Zillow turns ‘The Journey’ TV spot into a children’s book

Zillow turns ‘The Journey’ TV spot into a children’s book

The ebook aims to help parents and children navigate the stressors of moving.

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