Brand news
Brands like McDonald’s are begging one TikTok star to revamp their logos
The new logos really are…something.
Where are they now? Catching up with the normal people made internet famous by brands
Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).
Campaign Chemistry: Citi’s Nikki Darden
Darden chats about DE&I, internal comms and global marketing at the financial services giant.
American Express plants mobile office installations for ‘Built for Business’ campaign
The experiential installations will launch in New York City, Chicago and Austin.
Dole uses trash to fight hunger, support waste reduction
L&C NYC’s campaign ‘Malnutrition Labels: Food Waste’ sheds light on food waste statistics.
Mitzi Lighting will replace your ‘boob lights’
#BanishBoobLights gets in on the joke to make modern lighting accessible.
The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names
Twitter users poked fun at and criticized the branding for Pfizer, Moderna and AstraZeneca’s vaccines in Canada.
K-pop groups: The next great brand collaboration
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
Strawberry Shortcake makes a digital comeback
The popular character is revived through a YouTube series and Roblox integration.
HP Instant Ink targets millennial parents in ‘90s throwback campaign
The spots, starring Justin Baldoni and the Holderness Family, promote the brand’s ‘HP Pays Your PTA’ program.
Media companies show support for Hispanic Heritage Month
Celebrations include partnerships with organizations, live events and month-long special content.
Unconventional Olympics allow Japan’s favorite local brand to focus on civic duty over sponsorship
The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
Subway CMO Carrie Walsh unwraps the company's recent changes
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
What was your favorite NFL kick-off ad?
Brands celebrated the return of football with partnerships with NFL players.
Olay tackles beauty bias in search algorithms
The #DecodetheBias campaign shows how beauty filters and search results cater to Eurocentric beauty standards.
Dog owners’ wish for a Blue’s Clues-themed BarkBox may finally come true
BarkBox posted a mockup, and Nickelodeon liked it. Fingers crossed, Blue’s Clues fans and dog owners.
CMOs will find it challenging to continue to virtually engage with customers: Salesforce's Wendy Walker
Salesforce's senior director of marketing in APAC holds forth on an explosion in data sources, saturation in virtual marketing and the re-skilling required for marketers as pandemic changes to the market turn permanent.
The people throw shade at Facebook-Ray Ban collab
Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.
Ciroc and Angela Yee support Black, women-owned businesses
The #CIROCStands program, created in collaboration with Sean ‘Diddy’ Combs, amplifies Black business owners’ stories.
Brands line up for NFL season kickoff
“Unity” is the theme of the year.
6 questions for Taco Bell’s Matt Prince on how the brand uses social media to make menu decisions
The chain’s headquarters has a room dedicated to social listening called The Fishbowl, and it takes the opinions of its fans very seriously -- especially about potatoes.
PepsiCo turns to Boden to launch Hispanic business platform
Juntos Crecemos is the company’s new $50 million multiyear platform supporting Hispanic-owned businesses.
PepsiCo launches data practice to help food and beverage retailers grow
Pepviz uses advanced analytics, data science and more to reach shoppers in a personalized way.
Calendly appoints Tina Dobie as chief customer officer
She will be responsible for overseeing the company’s customer experience team.
How Walgreens is pushing customers to get vaxxed for fall activities
Walgreens is working with VMLY&R and Mediacom for the creative and marketing aspects of the campaign, and H+K Strategies and CGI Health on the PR, earned media and social media components.
Diageo North America educates against impaired driving ahead of Labor Day
The interactive online experience features real people sharing the consequences of driving while impaired.
Why Grey Goose’s ‘Honey Deuce’ cocktail became a US Open staple
The French vodka brand is bringing the US Open to fans nationwide in honor of the drink’s 15th anniversary.
Peppa Pig deletes epic tweet roasting Kanye
It wasn’t a fever dream; screenshots prove it was real.
It might be too late for Dasani
A Campaign US poll suggests the brand’s reputation may be too tainted to fix.
Zillow turns ‘The Journey’ TV spot into a children’s book
The ebook aims to help parents and children navigate the stressors of moving.
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