Brand news

Image of a Chili's location with a customer-designed logo outside

Dallas Cowboys’ Tony Pollard teams with Chili’s to support St. Jude

The restaurant chain is again supporting the children’s hospital with its Create-a-Pepper campaign.

Group of Gen Xers laughing

Report: Gen X is largely ignored by brands despite being the most loyal consumer group

A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.

Pager device with screen displaying text "Meet iPager"

Google ad jabs Apple over green-bubble texts

The comedic spot from David Miami pokes fun at Apple’s old texting tech.

Headshot of Rachel Kobetz

PayPal taps Rachel Kobetz as first chief design officer

EXCLUSIVE: Kobetz will oversee design strategy and execution across all of PayPal’s services as the company gets ready to release three new AI products.

Letters carved into stone reading "Let History Say Thæ Exist"

Divergenres and WongDoody amend the alphabet to support gender inclusivity

The pair’s latest campaign, Let History Say Thæ Exist, adds a new letter to the alphabet to make written languages more inclusive of those beyond the binary.

Woman riding on giant Cheetos ride

Frito-Lay invited snack fans to conquer a wild bucking Cheetos bull. Here’s why

The brand wanted to connect with its “courageous, thrill-seeking fans.”

Friends watching tv together at home

Data providers are underrepresenting the U.S. Hispanic population, study finds

Data company Truthset found more than one-third of the Hispanic audience is left unaccounted for in consumer datasets.

Iranian Diaspora Collective video billboard in NYC

Iranian Diaspora Collective’s OOH campaign aims to bring the internet to Iran

The campaign, titled Connectivity is a Human Right, is an initiative to circumvent the internet shutdowns by the Islamic Republic of Iran and provide the country with unmitigated access.

Image from the Green Giant campaign starring Corn Kid

Green Giant is marking the anniversary of Corn Kid’s debut in its first national campaign since 2016

The social media star is touting his love for other veggies in the spot.

Hand tipping over block with Cathay's logo

‘We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.

Screen shot from Apple's sustainability update video

Apple shares a carbon footprint update with Mother Nature

Watch the film here.

Greenies ad for pet coats

Which brand’s New York Fashion Week campaign was your favorite?

Unexpected brands such as Bombay Sapphire, Greenies, White Claw and Dove got fashionable this week.

Bottles of Advil

The Advil Pain Equity Project debuts with Believe My Pain campaign

The effort is supported by recent research Advil conducted in partnership with the Morehouse School of Medicine to understand the widespread prevalence of pain inequity among Black patients.

Hand holding smart phone displaying DraftKings screen

DraftKings apologizes for ‘Never Forget’ 9/11 parlay after backlash

Social media users labeled the sports betting company as “tone deaf” and “insensitive” after spotting a controversial promotional bet.

Carolyn Chiang Rosebrough headshot

Lime promotes Carolyn Chiang Rosebrough to chief brand, comms officer

She now sits on Lime's C-suite. Lime’s comms and brand team has grown by more than 200% since late 2021.

Stock art of Furbies

The return of Furby: How the Furb-nomenon is reaching Gen Alpha by promoting self-expression

Hasbro is using Roblox to introduce the toy to younger consumers.

Stock art of a Barbie billboard in Manhattan

How 'Barbie' is fueling a rise in ‘Brotox’

Barbie-inspired plastic surgery may be felt the most among women, but more men are seeking cosmetic procedures and aren’t immune to the trends.

Person pressing giant esc button sculpture

Why WellingtonNZ planted a giant ‘Esc’ button in New York City

The key appeared at Big Screen Plaza, an outdoor space in Manhattan, last month.

Image of Shonei Ohtani playing against the New York Mets.

How Coors Light responded after Shohei Ohtani damaged its billboard at Citi Field

The damaged LED screen inspired a special can design from the beer brand.

Headshot of Emilie Cotter

Audi of America unifies marketing, communications under Emilie Cotter

Cotter’s new title will be head of brand marketing and communications and CMO.

PepsiCo's Unretirement ad

As the 2023 NFL season begins, brands line up for kick off

Advertisers are leaning heavily into humor and stardom as fans tune in to the start of the season.

Nasdaq ad showing person in crowd raising hand

Nasdaq CMO Brian Buckley on the brand’s question-provoking new campaign

Buckley spoke with Campaign US about Nasdaq’s first new brand campaign in six years, which aims to inspire potential changemakers to question the current state of the world.

Gucci logo

Gucci appoints new chief brand officer in latest creative shake-up for the luxury house

The brand takes a pivot both strategically and creatively as their former worldwide communications head, Alessio Vannetti, returns following a three-year stint heading branding for Valentino.

A sign on the new plant of the Nivea Group Beiersdorf stands on the outskirts of Leipzig

Beiersdorf selects OMD as media AOR for Europe and North America

The Omnicom Media Group agency is expanding its relationship with the skincare multinational from the U.S. and Asia effective January 2024.

Group of young magazine editors with laptop indoors in office, working

Employees are being influenced by Gen Z colleagues to reexamine the workplace, study finds

Edelman’s latest Trust Barometer report found that Gen Z is shifting employees' perspectives on work-life boundaries, openness to new technology and self advocacy.

Beautiful green leaves of marijuana as background for design closeup

Cannabis company calls attention to the opioid epidemic in satirical ad spot

The ad urges consumers to consider cannabis as an alternative to opioids, which are over-prescribed and addictive.

Subway blimp

It’s a bird, it’s a plane, it’s…a Subway blimp

Rival Blimpie’s response to Subway in the Sky is unclear.

Person holding smart phone displaying Sesame Workshop website

United Airlines partners with Sesame Workshop for National Preparedness Month

MileagePlus members can donate miles to the Welcome Sesame initiative with United matching the first million miles raised.

Woman on subway raising her arms

Inside Dove’s armpit-heavy New York City campaign

The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.

Image from the Murad's campaign

Skincare brand Murad takes Not Your Ordinary Serums campaign to NYC, LA

It features OOH ads and an Instagram push.


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