Brand news
Heineken has sent an RFI to creative agencies
The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.
Mental health in the era of COVID and mass shootings
People are drained from the challenges of the world and healthcare organizations — and their marketing partners — must prioritize behavioral health needs.
Campaign Chemistry: General Mills’ Melissa Wildermuth
The global creative director talks about leading with empathy in light of the tragic Texas school shooting on Tuesday.
Brand Film Awards US 2022: The winners
The complete list of winners and honorable mentions from the 2022 Brand Film Awards US.
MediaRadar: Crypto ad spend mirrors market volatility
Crypto companies that advertised during Super Bowl LVI dominated ad spend in the first quarter of the year, causing huge swings month-on-month, according to a MediaRadar analysis.
Chipotle takes a bite out of Gen Z’s new favorite social app
The QSR restaurant is making its presence felt on BeReal.
Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala
The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...
Marketers are diving into the metaverse; consumers not so much
That’s according to research from Sprout Social, which also found the public has fully embraced short-form video.
Most consumers now view geopolitics as a top priority for business — Edelman research
Businesses need to take a stronger position on geopolitical issues, according to new research presented to the World Economic Forum at Davos.
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.
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Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
The platform connects emerging musical talent including British singer-songwriter Griff.
How Snickers helped Kayvon Thibodeaux to make a fashion statement at the NFL Draft
A unique accessory Thibodeaux wore had fans and journalists doing double takes.
Campaign Chemistry Rewind: Horizon Media CEO Bill Koenigsberg
Koenigsberg chats about the future of media, the crisis in Ukraine and how Horizon is getting staff back into the office.
New trade organization forms to help DE&I leaders succeed
BRIDGE aims to connect DE&I leaders to key stakeholders in organizations to succeed in their roles.
First Barbie doll with hearing aids aims to boost diversity, inclusion
The company partnered with Dr. Jen Richardson, a hearing loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.
Inside Pinterest’s Mental Health Awareness campaign
The campaign comes amid heightened scrutiny of the mental health effects of social media.
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Samsung taps Charli XCX for metaverse concert on Roblox
Fans complete challenges for the chance to be part of the performance.
Mediahub nabs Lyft US media account
EXCLUSIVE: Account is estimated to be worth around $50 million annually.
Jack in the Box is running a virtual drive-thru on Twitch
The livestream gives viewers a chance to claim free food and rewards.
Body-shaming brands and the male mental health crisis
While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.
The silence is deafening from corporate America on Roe v. Wade. Why so many companies are staying quiet
Brands such as Levi Strauss and Yelp are in the minority in issuing strongly worded condemnations of the Supreme Court’s likely decision to overturn the landmark case.
Behind Sprite’s first-ever global rebrand
Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
Beyond Meat and PepsiCo team up to push plant-based jerky
The campaign, by Goodby Silverstein & Partners, challenges us to evolve our snacking.
Campaign Chemistry: Toms' chief marketing officer Ian Stewart
Stewart talks about the shoe brand’s turnaround and renewed focus on mental health.
BlogHer co-founder joins Countable as CMO to market a cause
Jory Des Jardins joins the ESG-focused software company to help brands connect with communities around social causes.
OkCupid, Ben & Jerry’s, Bumble and Yelp take stand against leaked abortion ruling
OkCupid was one of the first brands to respond.
Campbell Ewald’s The Salon named culture agency for Forever 21
The Salon, a new cultural consultancy within Campbell Ewald, has been brought on to infuse culture into the fashion brand’s marketing approach.
Coors takes America’s chill level through the roof
The beer brand has launched a campaign called Chillboards that aims to cool down buildings in Miami by painting rooftops white.
Campaign Chemistry: The New York Times’ Lisa Howard
Howard, who moved into her new role at The Times in March, talks about how the publication’s subscription business fuels its ad business.
LG and Lucasfilm take over Times Square with a cryptic message
The electronics brand teamed up with the studio behind the Star Wars franchise to tease its upcoming fan convention — and a new collaboration between the companies.
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