Brand entertainment news
Virgin Voyages revives “Karma Chameleon” in 4-minute music video
The colorful campaign takes a modern twist on the 1980s Culture Club classic, produced by Virgin Records.
Campaign US launches the Brand Entertainment Awards
The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.
USPS documentary ‘Dear Santa’ lands a spinoff on Hulu
The branded series, created by UM, will be a six-episode spinoff of Dear Santa documentary, which premiered in 2020.
Ronald McDonald House launches digital house on Roblox to connect sick kids with friends
Creating a virtual home on the online gaming platform is meant to help seriously ill children battle homesickness and stay connected with friends.
The NFL expands its metaverse presence in Fortnite Creative
The NFL Zone will reach Fortnite players with an in-game social hub.
Disney celebrates 100th anniversary with experiences line-up across globe
Emma Willis, Jess Wright and Rachel Stevens to host ‘star-studded Disney100’ preview event in London.
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