Brand entertainment news

Beach with many people and boats anchored off shore

Virgin Voyages revives “Karma Chameleon” in 4-minute music video

The colorful campaign takes a modern twist on the 1980s Culture Club classic, produced by Virgin Records.

Campaign US Brand Entertainment Awards wordmark

Campaign US launches the Brand Entertainment Awards

The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.

Hulu Dear Santa series poster

USPS documentary ‘Dear Santa’ lands a spinoff on Hulu

The branded series, created by UM, will be a six-episode spinoff of Dear Santa documentary, which premiered in 2020.

CGI render of cartoon like Ronald McDonald House building in Roblox

Ronald McDonald House launches digital house on Roblox to connect sick kids with friends

Creating a virtual home on the online gaming platform is meant to help seriously ill children battle homesickness and stay connected with friends.

NFL players in Fortnite

The NFL expands its metaverse presence in Fortnite Creative

The NFL Zone will reach Fortnite players with an in-game social hub.

A neon lit scene from Disney's Wonder of Friendship – The Experience

Disney celebrates 100th anniversary with experiences line-up across globe

Emma Willis, Jess Wright and Rachel Stevens to host ‘star-studded Disney100’ preview event in London.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free