Agency news
WPP and Uncommon in dogfight over BA’s ad account
The independent agency's founders are up against a team from their former holding company for the airline's account.
Planet Fitness picks Huge as digital agency of record
Huge will be responsible for strategy across mobile, web and digital experience.
Direct-to-fan marketing skyrockets as consumers pay creators directly
A new study from UTA marketing reveals opportunity for brands in the creator economy.
_1.jpg)
IPG maintains pandemic rebound with 15.7% organic growth in Q3
Organic growth was 10.7% over 2019.
Movers & Shakers: Popeyes, Amazon, Facebook, Fisher-Price and more
This week’s agency news, people on the move and brand buzz.
Will the metaverse trigger a restructuring of brand and agency teams?
The advertising industry can be slow to take advantage of new marketing opportunities due to legacy structures and relationships, as well as a lack of specialist talent/skills. Industry experts discuss how the metaverse could force some much-needed change.
Indie agency Burns Group hires its first chief creative officer
The agency, which has been around for 15 years, is aiming to bring strategy and creative closer together.
Critical Mass launches an artist-in-residence program with Shantell Martin
The program will provide support for artists vulnerable to exploitation in the ad industry.
Omnicom organic revenues rise 11.5% in Q3
The holding company projects 9% growth for 2021 and is preparing its return to the office.
Meet the agency operating from a boat
Atlantic New York is located on — you guessed it — the Atlantic Ocean.
Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’
The holding group is nearly 80% towards its net zero target.
Edelman makes COVID-19 vaccination ‘a condition of employment’
The deadline for staffers to be vaccinated is December 8.
US deep dive: Marketing industry’s first global DEI census finds women, minorities face higher discrimination
The historic research was led by the World Federation of Advertisers and partners including Campaign.
Hispanic in advertising: The 360 Agency’s Tish Galindo
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Dentsu promotes Michael Komasinski to global CEO of Merkle
Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas.
Hispanic in advertising: MACH9’s Jaime Suarez
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Movers & Shakers: McDonald’s, Target, Lowe’s, DoorDash and more
This week’s agency news, people on the move and brand buzz.
Werther’s Original owner Storck taps UM as its media agency of record
GSD&M previously held the confectionary company’s account.
Campaign AI global new-biz round-up: August billings exceed $6bn
Major account moves include Planet Fitness, TD Bank and Unilever.
Havas mandates hybrid in-office requirement for U.S. employees
The agency will require all U.S.-based employees to work in the office three days a week, starting November 1.
Hispanic in advertising: TBWA\NY CEO Nancy Reyes
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
The new workforce: What Gen Z wants from employers
The host of the Queen of Comm podcast on what her generation learned from virtual education and job-searching at PRDecoded.
John McGarry, co-founder of Mcgarrybowen, dies
McGarry cut his teeth at Young and Rubicam and went on to co-found one of the hottest advertising agencies of the 2000s. He died last week age 81.
Former Reprise CEO Tim Ringel launches a new holding company
There’s another new-age holding company on the block, and this one is putting people before shareholders.
Chanel moves global media account after two decades
Omnicom and WPP were main contestants.
M&C Saatchi CEO on ‘renewed belief in marketing’ and war for talent
Creativity is still 'front door' for clients, Moray MacLennan says.
IPA EffWorks: third of budgets wasted due to poor briefing and bad comms
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.
Remembering David Kennedy: Adland legend passes at 82
The Wieden+Kennedy co-founder’s legacy has profoundly impacted adland and creativity.
Hispanic in Advertising: United Collective’s John Gallegos
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Fashion platform Farfetch appoints new global media agency
Incumbent MediaCom loses out after four-way pitch.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free