Agency news
Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer
EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
Creator agency Billion Dollar Boy launches innovation unit
Called Muse, the group helps brands and influencers better use emerging technology.
Movers & Shakers: Miller Lite, Heinz, MullenLowe, GSD&M and more
This week’s agency news, people on the move and brand buzz.
Uncommon strengthens production line-up with senior hire
Charlie Gatsky Sinclair also promoted to new role.
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Grey assembles global leadership team for Coca-Cola account
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
DDB Worldwide hires Chaka Sobhani as international CCO
She will continue to be based in London.
Ubisoft launches global media review
Group M has worked on the account since 2015.
M&C Saatchi launches creator marketing agency M&C Saatchi Fabric
M&C Saatchi Fabric is spun off from the agency’s influencer practice that sat within Sport & Entertainment.
Report: Google brokered search ads on piracy, porn and sanctioned foreign sites
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
Independent agency Gut sells majority stake to Globant
Gut will expand Globant’s creative capabilities while the consultancy fuels its global growth.
‘Sparring partners’: how ad agencies are evolving as brand consultants
Going beyond delivering creative work to having a more fundamental, strategic impact across a brand’s business is helping agencies get ahead.
Next 15 advertising and PR business hit by ‘client spend delays’ in FY
House 337 owner Next 15 has labelled its 2024 full-year performance as ‘robust’, despite having faced ‘inflationary pressures’ and ‘macroeconomic headwinds’ this year.
Campaign Agency of the Year Global Awards 2023: entries now open
Winners will be revealed at the awards’ first live ceremony at London’s Carlton Tower Jumeirah on June 13, 2024.
OKRP hires Rony Castor as group creative director
EXCLUSIVE: He will oversee the agency’s largest creative account, Metro by T-Mobile.
Dentsu appoints global chief strategy officer for media
Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
Movers & Shakers: OpenAI, X, Ōura, Truth and more
This week’s agency news, people on the move and brand buzz.
Performance ‘not up to standard’ for some global agency groups as Q3 revenues drop
UK organic growth slows for some of the 'big six' holding companies.
Accor books Accenture Song to transform global content production
International hotel group has expanded its partnership with the agency globally after more than four years of working together.
.jpg)
Is it possible to prioritize AI safety as much as innovation in a for-profit industry?
Question of the Week: Tensions within OpenAI’s board spotlight the challenge of commercializing AI and establishing competitive advantage while also setting up guardrails.
Brandtech Group launches 'retail media powerhouse' Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID.
Movers & Shakers: Anheuser-Busch InBev, DDB, Mischief @ No Fixed Address, Mastercard and more
This week’s agency news, people on the move and brand buzz.
Accenture Song appoints Ndidi Oteh as North America lead
SCOOP: She takes over for Bob Markham, who has taken on the role of global ecosystems lead.
Businesses are no longer trusted on climate change: Edelman report
Edelman’s latest Trust Barometer surveyed 14,000 people in several countries to understand the public’s perception of the climate crisis.
Monkey Shoulder reviews global creative account
Creativebrief is handling the process.
Cannes Lions introduces humour category to awards
Judges will be looking for work that uses 'wit and satire to provide amusement'.
Should more brands follow Specsavers’ example and ditch the pitch?
Following Specsavers’ decision to extend Manning Gottlieb OMD and OMD Ireland’s contract without a pitch, Campaign asks adland if more brands should follow in its footsteps.
Senior regional Group M agency leaders depart
Senior leaders in APAC from Group M agencies including Mindshare and Wavemaker have recently departed, Campaign understands.
Lippe Taylor, Twelvenote launch AI-powered tech and data offering /Prompt
The new team will work with clients from both agencies.
Agencies and brands ramp up return-to-office policies ahead of the new year
Deutsch LA, Nike, Chipotle and BlackRock will require staff to spend more days in the office starting in January.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Campaignliveus