Agency news

Headshot of Lauren Walker

Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer

EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.

Stock art of an influencer

Creator agency Billion Dollar Boy launches innovation unit

Called Muse, the group helps brands and influencers better use emerging technology.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Miller Lite, Heinz, MullenLowe, GSD&M and more

This week’s agency news, people on the move and brand buzz.

A black and white photo of Charlie Gatsky Sinclair and James Guy together, both laughing

Uncommon strengthens production line-up with senior hire

Charlie Gatsky Sinclair also promoted to new role.

VML global president Mel Edwards & CEO Jon Cook.

VML’s chiefs on new super-agency, redefining creativity and making cost savings

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.

Grey Coca-Cola leadership team

Grey assembles global leadership team for Coca-Cola account

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.

Chaka Sobhani

DDB Worldwide hires Chaka Sobhani as international CCO

She will continue to be based in London.

A CGI woman closes her eyes in her car.

Ubisoft launches global media review

Group M has worked on the account since 2015.

Steph Lund, Alex Osorio and Andrea Nirsimloo

M&C Saatchi launches creator marketing agency M&C Saatchi Fabric

M&C Saatchi Fabric is spun off from the agency’s influencer practice that sat within Sport & Entertainment.

Magnifying glass held over computer screen displaying Google homepage

Report: Google brokered search ads on piracy, porn and sanctioned foreign sites

Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.

Nestor Nocetti, Anselmo Ramos, Martín Migoya, Martín Umaran, Gastón Bigio and Guibert Englebienne.

Independent agency Gut sells majority stake to Globant

Gut will expand Globant’s creative capabilities while the consultancy fuels its global growth.

Cartoon of person parachuting into board meeting

‘Sparring partners’: how ad agencies are evolving as brand consultants

Going beyond delivering creative work to having a more fundamental, strategic impact across a brand’s business is helping agencies get ahead.

Tim Dyson, chief executive of Next 15

Next 15 advertising and PR business hit by ‘client spend delays’ in FY

House 337 owner Next 15 has labelled its 2024 full-year performance as ‘robust’, despite having faced ‘inflationary pressures’ and ‘macroeconomic headwinds’ this year.

Campaign Global Agency of the Year logo

Campaign Agency of the Year Global Awards 2023: entries now open

Winners will be revealed at the awards’ first live ceremony at London’s Carlton Tower Jumeirah on June 13, 2024.

Headshot of Rony Castor

OKRP hires Rony Castor as group creative director

EXCLUSIVE: He will oversee the agency’s largest creative account, Metro by T-Mobile.

Photo Hamish Kinniburgh

Dentsu appoints global chief strategy officer for media

Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.

Campaign US Movers and Shakers wordmark

Movers & Shakers: OpenAI, X, Ōura, Truth and more

This week’s agency news, people on the move and brand buzz.

Colourful bar chart

Performance ‘not up to standard’ for some global agency groups as Q3 revenues drop

UK organic growth slows for some of the 'big six' holding companies.

Accor hotel property next to moodily sunlit cove

Accor books Accenture Song to transform global content production

International hotel group has expanded its partnership with the agency globally after more than four years of working together.

OpenAI CEO Sam Altman

Is it possible to prioritize AI safety as much as innovation in a for-profit industry?

Question of the Week: Tensions within OpenAI’s board spotlight the challenge of commercializing AI and establishing competitive advantage while also setting up guardrails.

Jellyfish: Nick Emery, Claire Leon and Ross Caveille

Brandtech Group launches 'retail media powerhouse' Jellyfish Commerce

Acorn-i will also continue to operate under its existing brand ID.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Anheuser-Busch InBev, DDB, Mischief @ No Fixed Address, Mastercard and more

This week’s agency news, people on the move and brand buzz.

Headshot of Ndidi Oteh

Accenture Song appoints Ndidi Oteh as North America lead

SCOOP: She takes over for Bob Markham, who has taken on the role of global ecosystems lead.

Aftermath of a forest fire

Businesses are no longer trusted on climate change: Edelman report

Edelman’s latest Trust Barometer surveyed 14,000 people in several countries to understand the public’s perception of the climate crisis.

Monkey Shoulder mixer truck

Monkey Shoulder reviews global creative account

Creativebrief is handling the process.

Image of Cannes Lions festival

Cannes Lions introduces humour category to awards

Judges will be looking for work that uses 'wit and satire to provide amusement'.

Collage of Nick Louisson, Katy Wright, Amina Folarin, Josh Krichefski, Natalie Bell and Larissa Vince

Should more brands follow Specsavers’ example and ditch the pitch?

Following Specsavers’ decision to extend Manning Gottlieb OMD and OMD Ireland’s contract without a pitch, Campaign asks adland if more brands should follow in its footsteps.

Clockwise from top left: Rohan Lightfoot, Dylan Choong, Janice Hong, Charlie Wright

Senior regional Group M agency leaders depart

Senior leaders in APAC from Group M agencies including Mindshare and Wavemaker have recently departed, Campaign understands.

Image from Lippe Taylor of executives orking on Prompt

Lippe Taylor, Twelvenote launch AI-powered tech and data offering /Prompt

The new team will work with clients from both agencies.

High angle view of male and female programmers working on computers at desk in office

Agencies and brands ramp up return-to-office policies ahead of the new year

Deutsch LA, Nike, Chipotle and BlackRock will require staff to spend more days in the office starting in January.


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