Agency news
WPP fined $19 million by SEC over accounting and bribery claims
The holding company was fined for failing to ensure foreign subsidiaries met internal accounting controls.
Movers & Shakers: Snapchat, McDonald’s, Starburst, Cinnabon and more
This week’s agency news, people on the move and brand buzz.
BA work heralds reopening of transatlantic corridor
Flights will begin again in November after an 18-month ban.
How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
Florian Adamski, chief executive of OMD, talked to Campaign.
Hispanic in advertising: L&C NYC’s Gian Carlo Lanfranco
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Reprise taps Glen Conybeare to lead commerce push
Conybeare will scale and standardize commerce capabilities across markets.
Brainlabs boosts Amazon capabilities with acquisition of specialist outfit Molzi
Agency predicts staff to triple to 1,500 by end of 2022.
Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team
CEO Toby Jenner's revamped leadership to be completed with 'imminent' appointment of global chief transformation officer.
LLYC acquires Mexican creative firm Beso
Through the partial acquisition, LLYC will offer clients data-driven creativity, communications and media-buying.
Accenture Interactive to buy Brazilian CX provider Experity
Experity will help scale Accenture's market capabilities in customer experience and commerce.
Momentum Worldwide launches hybrid experience platform
WhiteBox blends real life and virtual events for brands.
Hispanic in advertising: Republica Havas’ Jorge Plasencia
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
‘It’s just so basic’: Why firms should be employing disabled people both in front of and behind the cameras
Is this legal firm's touching new campaign produced by the most inclusive team ever?
Movers & Shakers: Peloton, Planters, Instacart, Cup Noodles and more
This week’s agency news, people on the move and brand buzz.
Brand and employer trust matters more to Hispanics: Edelman Trust Barometer
Hispanics expect companies to be socially responsible to be able to trust them.
IPA debut research finds brands and agencies need 'effectiveness roadmaps'
Marketing effectiveness is the process of improving business through marketing.
VCCP acquires Sling & Stone
The group will elevate its technology business to US$40 million with a total team of over 250 members.
Climate change platform Ecologi appoints media partner
Electric Glue has been appointed without a pitch process
Campaign AI global new-biz round-up: Billings improve in July
Global billings up just over $300m from July 2020 but still below 2019 levels.
Glassdoor acquires professional social networking app Fishbowl
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
Hispanic in advertising: EA Collective’s Gabrielle Martinez
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Stagwell merges ForwardPMX and Assembly into media powerhouse
The combination brings together 1,500 global employees and complementary skill sets.
Ad Net Zero to host global summit during COP26 to educate adland on sustainable practice
To mark its first year of operation, the UK initiative Ad Net Zero is hosting a two-day global summit during Cop26 and offering a training qualification and an industry best practice guide.
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How does adland solve its talent crunch?
The problem may be linked to the pandemic, but the right solutions can offer long-term benefits.
13 PR and advertising agencies commit to global standard for responsible influencer alcohol marketing
Created by the International Alliance for Responsible Drinking, the guidelines would encourage age-gating content and greater transparency.
Huge taps Toni Howard Lowe as GVP of diversity, equity and inclusion
Lowe will lead strategy work for DE&I across Huge’s 12 global offices.
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Fever-Tree reviews ad account after ‘creative differences’ lead to split with Lucky Generals
Omnicom agency was appointed shortly before the pandemic arrived in the UK and created the brand’s first TV ad.
Wieden + Kennedy Brazil creative leadership departs over controversial work
The film, created for Festival do Clube de Criação, highlighted historical crises and the cultural movements that emerged from them.
S4 Capital ‘growing in line’ with tech giants as it upgrades forecasts for third time
Gap between Sorrell’s firm and legacy players is increasing, analysts say.
AnalogFolk takes on poor programmatic creative via ad tech service With Robots
Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.
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