Agency news

Headshot of Brian Wieser

Brian Wieser to leave GroupM

EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.

Headshot of Paulo Fogaca

Dentsu Creative names Paulo Fogaca U.S. CEO

He will lead Denstu Creative’s operations stateside under a new leadership structure.

Computer screen displaying downward economic data

Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM

WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.

Two OnePlus smartphones

OnePlus selects MSix&Partners as its North American media AOR

EXCLUSIVE: The GroupM agency seeks to grow the smartphone manufacturer in a market led by Apple and Google.

Cases of Dr Pepper soda

Keurig Dr Pepper stands by payment terms after backlash from trade bodies

Keurig Dr Pepper’s response comes after VoxComm and its member organizations issued a “red alert” urging PR firms to forgo an agency search in the U.S.

Store with Black owned business sign in window

Diverse vendors are struggling to break in with agencies

GSD&M plans vendor matchmaking event after research highlights persistent difficulties in accessing the industry and receiving feedback.

Coca-Cola logo

RNIB and Coca-Cola release accessible packaging for Christmas

The push was inspired by the work of The & Partnership.

Campaign US Movers & Shakers wordmark

Movers & Shakers: Chewy, Twitch, 72andSunny, Audible and more

This week’s agency news, people on the move and brand buzz.

Diverse group carrying UNITE signs

WPP goes 'Beyond the Rainbow' to better understand queer audiences

Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.

Wavemaker is standardising net zero planning

Wavemaker makes inclusive and carbon reduction planning standard

Group M agency says move is an 'industry first'.

Headshot of Dan Chapman

Reprise brings on Dan Chapman as global chief strategy officer

Chapman will work collaboratively across Reprise and sister agencies UM and Initiative.

Picture of a megaphone

WFA: agencies more comfortable being honest with clients

Sixty-eight per cent of agencies are now comfortable telling their clients what needs to change.

Dentsu building in Japan

Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.

Headshot of Caroline Dettman

The Female Quotient hires Caroline Dettman as chief marketing and creative officer

Amber Coleman-Mortley was also promoted to senior director of community and culture.

A picture of Brent Koning, who joins Dentsu Gaming

Dentsu hires Electronic Arts exec to head global gaming ops

Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.

The Everyone Way logo

Leo Burnett launches diversity programme for clients, with McDonald's on board

Scheme will include workshops, creative development and PR advice to clients.

Sadoun (left) and Sorrell

Sadoun hits out at 'childish' Sorrell in row over Publicis staff bonuses

Publicis Groupe chief's sharp defence of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.

A blue and red artwork of Elon Musk's head next to a Blue Twitter logo in a black smartphone screen. (Getty Images)

Twitter advertisers exit as brand safety concerns escalate

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.

An eye looking into a  virtual lens

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

Headshot of Eric Solomon

What I learned leaving the agency world for tech

And what I'm up to now that I’m back.

An image of a Philips hoover

Philips Domestic Appliances appoints creative agency

Appointment follows a three-way competitive pitch

23red's Jane Asscher and head of Capgemini's Frog, Gagandeep Gadri

Capgemini acquires 23red to boost creative capabilities

This is the second creative acquisition for Capgemini after buying Rufus Leonard.

Jeremy Bullmore

In praise of Jeremy Bullmore: Tess Alps and Mark Read pay tribute on his retirement

After 67 years in advertising, Jeremy Bullmore is retiring at the age of 93. Tess Alps, the former chair of Thinkbox, and, further below, Mark Read, the WPP chief executive, hail his wit and wisdom.

Jeremy Bullmore

WPP creates Jeremy Bullmore archive to celebrate retiring adman's 67-year career

Ex-JWT boss and WPP sage retires at age of 93.

George Lois

George Lois, inspirational art director and magazine designer, dies

Lois sparked a creative and artistic revolution in the 1960s.

Shelley Smoler and Felix Richter on stage at the Campaign Big Awards

Felix Richter and Shelley Smoler predict adland on cusp of a 'big shift' away from purpose

The Campaign Big Awards chairs reflected on the "saturation" of purpose-led-work in their address at the Big Awards ceremony.

A woman struggles home carrying a KFC takeout

KFC Delivery kills pain of struggling home to watch World Cup

Brand is opening a pub called The Colonel’s Arms.

Campaign US Movers & Shakers wordmark

Movers & Shakers: Arizona, IPG, Quantcast, Virgin Galactic Holdings and more

This week’s agency news, people on the move and brand buzz.

Vector clip art of worker at desk

Should agencies insist on a 9am start time for creatives?

If inspiration and ideas don’t follow the clock, and the ad industry is itself built on all-nighters and takeaway dinners, should creatives be measured against output or by a 9am presence in the office?

Headshots of Matilda Ivey and Rhonda Nelson

McKinney recruits Rhonda Nelson and Matilda Ivey as group client directors

EXCLUSIVE: Nelson and Ivey will lead the Blue Diamond Growers and Stop & Shop accounts, respectively, and bolster equity, diversity, inclusion and belonging at the agency.

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