Agency news
Brian Wieser to leave GroupM
EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.
Dentsu Creative names Paulo Fogaca U.S. CEO
He will lead Denstu Creative’s operations stateside under a new leadership structure.
Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM
WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.
OnePlus selects MSix&Partners as its North American media AOR
EXCLUSIVE: The GroupM agency seeks to grow the smartphone manufacturer in a market led by Apple and Google.
Keurig Dr Pepper stands by payment terms after backlash from trade bodies
Keurig Dr Pepper’s response comes after VoxComm and its member organizations issued a “red alert” urging PR firms to forgo an agency search in the U.S.
Diverse vendors are struggling to break in with agencies
GSD&M plans vendor matchmaking event after research highlights persistent difficulties in accessing the industry and receiving feedback.
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RNIB and Coca-Cola release accessible packaging for Christmas
The push was inspired by the work of The & Partnership.
Movers & Shakers: Chewy, Twitch, 72andSunny, Audible and more
This week’s agency news, people on the move and brand buzz.
WPP goes 'Beyond the Rainbow' to better understand queer audiences
Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.
Wavemaker makes inclusive and carbon reduction planning standard
Group M agency says move is an 'industry first'.
Reprise brings on Dan Chapman as global chief strategy officer
Chapman will work collaboratively across Reprise and sister agencies UM and Initiative.
WFA: agencies more comfortable being honest with clients
Sixty-eight per cent of agencies are now comfortable telling their clients what needs to change.
Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal
The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.
The Female Quotient hires Caroline Dettman as chief marketing and creative officer
Amber Coleman-Mortley was also promoted to senior director of community and culture.
Dentsu hires Electronic Arts exec to head global gaming ops
Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.
Leo Burnett launches diversity programme for clients, with McDonald's on board
Scheme will include workshops, creative development and PR advice to clients.
Sadoun hits out at 'childish' Sorrell in row over Publicis staff bonuses
Publicis Groupe chief's sharp defence of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
What I learned leaving the agency world for tech
And what I'm up to now that I’m back.
Philips Domestic Appliances appoints creative agency
Appointment follows a three-way competitive pitch
Capgemini acquires 23red to boost creative capabilities
This is the second creative acquisition for Capgemini after buying Rufus Leonard.
In praise of Jeremy Bullmore: Tess Alps and Mark Read pay tribute on his retirement
After 67 years in advertising, Jeremy Bullmore is retiring at the age of 93. Tess Alps, the former chair of Thinkbox, and, further below, Mark Read, the WPP chief executive, hail his wit and wisdom.
WPP creates Jeremy Bullmore archive to celebrate retiring adman's 67-year career
Ex-JWT boss and WPP sage retires at age of 93.
George Lois, inspirational art director and magazine designer, dies
Lois sparked a creative and artistic revolution in the 1960s.
Felix Richter and Shelley Smoler predict adland on cusp of a 'big shift' away from purpose
The Campaign Big Awards chairs reflected on the "saturation" of purpose-led-work in their address at the Big Awards ceremony.
KFC Delivery kills pain of struggling home to watch World Cup
Brand is opening a pub called The Colonel’s Arms.
Movers & Shakers: Arizona, IPG, Quantcast, Virgin Galactic Holdings and more
This week’s agency news, people on the move and brand buzz.
Should agencies insist on a 9am start time for creatives?
If inspiration and ideas don’t follow the clock, and the ad industry is itself built on all-nighters and takeaway dinners, should creatives be measured against output or by a 9am presence in the office?
McKinney recruits Rhonda Nelson and Matilda Ivey as group client directors
EXCLUSIVE: Nelson and Ivey will lead the Blue Diamond Growers and Stop & Shop accounts, respectively, and bolster equity, diversity, inclusion and belonging at the agency.
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