News & Analysis

Campaign US Power of Purpose Awards 2019 winners revealed
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Campaign US Power of Purpose Awards 2019 winners revealed

Those behind the campaigns will be honored during a night of celebration on Thursday April 4.

Why Liberty Mutual chose funny mascots in new campaign
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Why Liberty Mutual chose funny mascots in new campaign

Humor and fictional personalities are both firsts for the insurance company.

Experian's two-year-old in-house agency helps launch major credit-building tool
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Experian's two-year-old in-house agency helps launch major credit-building tool

The Cooler is behind a string of spots to introduce Experian Boost..

Dear Mother London employees: Your official NYC job offer
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Dear Mother London employees: Your official NYC job offer

The State-side sister shop is unapologetically trying to poach talent after Mother London won Campaign Agency of the Year 2018.

New MDC chief Mark Penn to drive collaboration among agencies
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New MDC chief Mark Penn to drive collaboration among agencies

Penn's Stagwell Group fund invested $100 million in the debt-ridden holding company.

One-word answers with Twitter's Sarah Personette
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One-word answers with Twitter's Sarah Personette

The global exec has advice for young people in the industry.

Cisco asks new global social AOR to 'push us out of our comfort zones'
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Cisco asks new global social AOR to 'push us out of our comfort zones'

hi5.agency snags the title following a crowded review.

Stillwell Partners' Matt Scheckner on Advertising Week's expansion
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Stillwell Partners' Matt Scheckner on Advertising Week's expansion

The organization will launch in Africa this coming October.

Zero-based budgeting is under fire but still alive
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Zero-based budgeting is under fire but still alive

Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.

3 rabbit holes to avoid at SXSW
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3 rabbit holes to avoid at SXSW

The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.

R/GA predicts next generation of AI and brand expression
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R/GA predicts next generation of AI and brand expression

The agency discussed technology's role in company innovation at SXSW this week.

The&Partnership, Literacy Partners make 'unreadable books'
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The&Partnership, Literacy Partners make 'unreadable books'

The initiative aims to address the adult literacy problem in New York.

Former We're Magnetic, Anomaly, A2G execs open brand experience shop
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Former We're Magnetic, Anomaly, A2G execs open brand experience shop

The new consultancy is headquartered in New York City.

Dentsu Aegis Network boosts creativity with global appointments
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Dentsu Aegis Network boosts creativity with global appointments

Mcgarrybowen co-founder Gordon Bowen named Dentsu Aegis Network CCO.

New Orleans redefines tourism marketing with IGTV travel show
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New Orleans redefines tourism marketing with IGTV travel show

"This isn't what tourism advertising is 'supposed to look like.'"

Catalyst's #BiasCorrect effort sees awareness and results
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Catalyst's #BiasCorrect effort sees awareness and results

The International Women's Day campaign turned heads among Hillary Clinton, Sheryl Sandberg and more.

Movers & Shakers: MediaLink, BBDO NY, Carat and more
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Movers & Shakers: MediaLink, BBDO NY, Carat and more

This week's account of wins and losses, lay-offs and hires.

'If we want to go far, we have to go together:' RPA's Krystle Mullin
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'If we want to go far, we have to go together:' RPA's Krystle Mullin

The past Cannes See It Be It participant shares her experience of having Madonna Badger as her mentor.

Accenture Interactive shows off top XR tools brands are already adopting
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Accenture Interactive shows off top XR tools brands are already adopting

The company played host to the most technologically thrilling experience at SXSW.

Are we there yet? Carlin Dixon hails Adcolor Futures as key to greater diversity
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Are we there yet? Carlin Dixon hails Adcolor Futures as key to greater diversity

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Uber hires Instagram's Taj Alavi as global head of marcoms
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Uber hires Instagram's Taj Alavi as global head of marcoms

Alavi has spent the last three years leading brand marketing at the Facebook-owned platform.

Reebok's daring new voice will catch you off guard -- and that's a good thing
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Reebok's daring new voice will catch you off guard -- and that's a good thing

Strap in: "Storm the Court" is unlike anything you've seen from the brand.

'Creative agencies are fucked': Livity's Emily Goldhill on power of purpose
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'Creative agencies are fucked': Livity's Emily Goldhill on power of purpose

The strategic lead calls out shops not making enough of their role in society.

Huge's Marlena Edwards on 'inclusion and cultural competency'
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Huge's Marlena Edwards on 'inclusion and cultural competency'

The talent leader discussed why representation matters in media at The FQ Lounge during SXSW.

What marketers can do from today to build consumer trust
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What marketers can do from today to build consumer trust

'Humanity has been stripped from the conversation": Industry experts speak to the critical value in trust as adland's currency.

Introducing the world's first smart tampon dispenser
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Introducing the world's first smart tampon dispenser

Ad agency Huge unveiled the product at SXSW 2019 with The Female Quotient.

'No matter what you do, it's political': Chromat founder Becca McCharen-Tran
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'No matter what you do, it's political': Chromat founder Becca McCharen-Tran

The designer joined a panel of women to dissect what brands can do to further equality.

Dollar Shave Club among top brands at Campaign US' April Breakfast Briefing
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Dollar Shave Club among top brands at Campaign US' April Breakfast Briefing

"Brand v performance: the marketer's dilemma" will take place at Hearst Tower in New York City in partnership with iCrossing.

Campaign US' International Women's Day top 5
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Campaign US' International Women's Day top 5

Our official favorite drives to further progress the equality conversation.

'Best Workplace for Women' winners Ultimate Software launch IWD drive
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'Best Workplace for Women' winners Ultimate Software launch IWD drive

The company worked with Zambezi to highlight women's fight to get to the top.

One-word answers with Live Nation's Russell Wallach
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One-word answers with Live Nation's Russell Wallach

The global executive shares what he thinks about the future of live events.

This International Women's Day, #IWannaDiscuss a few things
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This International Women's Day, #IWannaDiscuss a few things

Ogilvy's worldwide chief communications officer and managing director, media influence, tackles equality and what we need to do to get there.

Steven Bartlett and other top ad names join lineup for U.K. SXSW takeover
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Steven Bartlett and other top ad names join lineup for U.K. SXSW takeover

The 26-year-old entrepreneur will tackle 'trust and social' at a day of content on March 9.

Campaign US catch-up: New CEO of Zenith US, Moxie and MRY
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Campaign US catch-up: New CEO of Zenith US, Moxie and MRY

Lauren Hanrahan took on the chief executive role at the Publicis Media hub last month.

Hidden Valley Ranch erects '24-foot, 25,000 ounces of pure love'
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Hidden Valley Ranch erects '24-foot, 25,000 ounces of pure love'

The brand partnered with mcgarrybowen to install the world's biggest bottle of ranch.

Alma turns Parkland victim into 3D activist to fight gun violence
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Alma turns Parkland victim into 3D activist to fight gun violence

"The 3D image of my son Joaquin is the most powerful statement that this movement has ever had."

Plan A continues to grow with hire of Sabrina Yu
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Plan A continues to grow with hire of Sabrina Yu

Yu will serve as the first official MD of the company.

Movers & Shakers: Huge, Mindshare, Fallon and more
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Movers & Shakers: Huge, Mindshare, Fallon and more

This week's account of wins and losses, lay-offs and hires.

Argonaut launches design group and snags new brand created by PopChips founder
Visa kicks off entrepreneur contest for International Women's Day
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Visa kicks off entrepreneur contest for International Women's Day

The competition will wrap up at the start of the FIFA Women's World Cup France 2019.

Publicis Media merges Blue 449 under Spark Foundry
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Publicis Media merges Blue 449 under Spark Foundry

Blue 449 will continue to operate locally in UK, US and France.

Singer Hunter Hayes joins Ad Council's fights against drunk driving
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Singer Hunter Hayes joins Ad Council's fights against drunk driving

The organization teamed up with OMD and hit home the message of buzzed driving.

Are we there yet? MullenLowe's Kate Higgins asks people to stop assuming
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Are we there yet? MullenLowe's Kate Higgins asks people to stop assuming

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Jack Morton to lead marketing efforts for MillerCoors
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Jack Morton to lead marketing efforts for MillerCoors

Focus will fall on the beer brand's experiential, sports, music and entertainment drive. Cheers!

Doner taps Jane Goodman for 'new breed of strategic thinking'
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Doner taps Jane Goodman for 'new breed of strategic thinking'

The MDC Partners agency also promoted Craig Conrad as Detroit president.

Have a problem? Vimeo can help (with your videos, that is)
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Have a problem? Vimeo can help (with your videos, that is)

The cheeky campaign was developed by creative agency Fig.

Nearly 4 in 10 small business leaders on Facebook are women
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Nearly 4 in 10 small business leaders on Facebook are women

The social media giant partnered with the World Bank and OECD to research women in business on the platform across 95 countries.

How Bud Light's 'Dilly Dilly' fantasy world overthrones marketing a reality
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How Bud Light's 'Dilly Dilly' fantasy world overthrones marketing a reality

AB InBev and creative partners Wieden+Kennedy on the cultural success of creating a Medieval world, a failed attempt to get Meghan Markle on board, and knowing when to call time.

Keds reclaims the definition of 'lady' in new campaign
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Keds reclaims the definition of 'lady' in new campaign

The initiative launches in time for International Women's Day.

New Balance opens pub where runners cash in miles for beer
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New Balance opens pub where runners cash in miles for beer

The brand worked with VMLY&R for the awesome crossover of creativity and technology.

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