News & Analysis
Mother’s Day PSA highlights lack of fertility benefits for women with cancer
“It's not just hearts and flowers for all women,” said Chick Mission director Tracy Weiss.
8 innovative Mother’s Day campaigns
These brands celebrated motherhood with a creative twist.
How 9 brands are reacting to Twitter's improved image crops
Home Depot’s giant skeleton is particularly happy about the change.
SickKids Foundation shows emotional journey of being a mom with a sick child
The vlog-style spot, created by Cossette, was inspired by real mothers.
Software giant SAS launches biggest brand campaign in 20 years
The analytics company is building awareness as competition heats up.
NBCUniversal drops new ad tech tools for Peacock, One Digital Video
The offerings include live linear dynamic ad insertion on vMVPDs and advanced contextual advertising.
TikTok to marketers: ‘Make TikToks, not ads’
The platform cited survey data and case studies to persuade advertisers to spend on TikTok.
WPP, Microsoft expand partnership to boost creative content production
Cloud Studio is one product resulting from the deal.
Good Eggs picks Goodway Group for performance marketing
The California-based food delivery company recently raised $100 million and hired Vineet Mehra as chief growth and experience officer.
Ad of the week: Medalla Light’s ‘Sounds From Home’
The campaign, created by DDB Latina Puerto Rico, gave Puerto Ricans an unexpected piece of home.
Movers & Shakers: Clubhouse, Coors Seltzer, Pepsi, Busch Beer and more
This week’s agency news, people on the move and brand buzz.
Black doctors read Tweets to encourage young people of color to get vaccinated
The campaign for the Black Coalition Against COVID aims to reduce vaccine hesitancy.
NewFronts: Twitter and Snap push content, creators and incremental reach
Content include exclusive partnerships in sports, entertainment, lifestyle and other genres.
‘It breaks my heart if people leave because they're not seen and heard’: VMLY&R boss Jon Cook opens up on DE&I
The CEO of the global WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.
Campaign US 40 Over 40 nominations open for entry
The 2021 awards recognize seasoned professionals who are dedicated to their craft.
MDC Partners organic revenue drops but profits rise in Q1
Healthcare, consumer products and financial services drove growth.
Coinbase names Martin Agency as advertising AOR
The firm will lead brand strategy, creative development, experiential and social activations for the cryptocurrency exchange.
Golden Nugget taps digital marketing agency Incubeta to grow online sports betting business
The agency will offer performance data and media buying for the online casino brand.
Brands celebrate Cinco de Mayo
Many are giving back through sweepstakes, giveaways and donations.
YouTube introduces interactive ads for connected TVs, more original programming
Users can learn more about a product through second screen activation.
Upwork rebrands as the future of work evolves
The freelance platform is out with a new campaign and brand identity.
Ogilvy named global creative agency for World of Hyatt
The agency will lead creative, experience and strategy for Hyatt’s loyalty program.
Twitter joins live audio platform race by opening Clubhouse rival Spaces
The feature, no longer in beta, will allow brands and users to create and host live chat rooms.
JetBlue flies to Adam & Eve/DDB
The airline has ended its relationship with MullenLowe after 11 years.
You’ve got mail: Say goodbye to the AOL brand
The iconic internet 1.0 marque will be phased out as Verizon sells its media assets to Apollo Global Management.
Diversity takes center stage at the upfronts
Marketers eye minority-owned media companies as diversity conversation heats up.
Amazon touts its streaming reach in NewFronts presentation
The tech giant will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
.jpg)
Roku talks up originals, flexibility and measurement in NewFront pitch
The streamer touted its exclusive content and Nielsen partnership.
It’s NewFronts week. What do advertisers want to hear about?
A Campaign US poll asks readers what they’re looking forward to hearing about during this week’s digital media sales confab.
Simone Biles battles Internet trolls in SK-II’s animated anthology ‘VS’
The Olympic gymnast spoke to Campaign US about her involvement in the project.
Yahoo launches a brand campaign on the heels of Verizon Media sale
The company, which Verizon Media sold to Apollo Global Management for $5 billion on Monday, will become the new brand name for the former AOL mash-up.
Malcolm Gladwell: Brands have to conform to a new model of consumer expectations
The journalist and author makes an argument for what’s different about the post-pandemic world, and how brands should re-think their rulebooks.
Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.
Mediabrands content studio invests in CONVICTS
The creative studio will offer clients edgy, risk-taking work.
Admerasia wins Omnicom Anti-Asian hate PSA challenge
The campaign submitted for Omnicom’s 3 in 5 challenge will be featured in over $1 million of donated ad space.
FanDuel and The Ringer partner exclusively on content
FanDuel will become the exclusive Sportsbook and Fantasy Sports partner for The Ringer and the pair will collaborate on content.
4A’s shakes up leadership team in diversity push
The new roles aim to better represent needs across independent agencies and holding companies.
Philips drops incumbent Dentsu from global healthcare business
Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
MDC partners adds nine global affiliates in Latin America
The move is a push to expand into emerging markets.
Kids are role models too in H&M Kids’ new campaign
The 6-minute video features kids explaining why they are the role models of today.
How Clinique is reaching Gen Z on TikTok
The younger generation’s beauty standards are changing, along with their media habits.
Amazon’s ad sales surge 77% to nearly $7 billion
The tech giant also logged 44% year-over-year revenue growth in Q1.
Peacock hits 42 million subscribers after adding ‘The Office,’ WWE
It’s not clear how many subscribers are paying for the service.
WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash
Agency giant claimed Sorrell was responsible for “disclosure of confidential information” to the media.
Hyundai reveals 2022 Tucson in biggest launch ever
The spots feature Jason Bateman, Mindy Kaling and other stars
Ad of the week: ‘Degree Inclusive’
Wunderman Thompson helped design a deodorant for people with visual impairment and upper limb motor disabilities.
Privacy wars heat up on Apple and Facebook earnings calls
Facebook says the update will start impacting its business in Q2.
Movers & Shakers: Taco Bell, McDonald’s, Chili’s, Uber and more
This week’s agency news, people on the move and brand buzz.
Bubly and Family Equality spotlight LGBTQ+ path to parenthood
The campaign raises awareness and provides financial support for LGBTQ+ families.
Sizzling bacon attracts 8,000 Clubhouse users
On average, users listened to the sound of bacon cooking for five minutes.
THE CAMPAIGN FIX
Stay in touch and make sure you are part of the conversation with our editorial bulletin
SIGN UP FOR FREE