Latest news
The new milk carton: Gas stations post ads to search for missing children
ADAM, an automated program that distributes missing children posters, has recovered hundreds of kids.
Magna: U.S. ad spending to surpass $300 billion by 2022
The latest forecast from Magna shows that the ad spend rebound continues in the U.S.
Enphase Energy selects Droga5 as global creative and media agency of record
Droga5 will lead creative strategy, media planning and buying.
Brands lean into nostalgia with late-night infomercial ads
Jollibee, Alpha Foods and Hers bring back the 90s channel surfing vibes.
Hispanic in advertising: Innocean USA’s Cesar Sanchez
Campaign US is spotlighting Hispanic executives in media, marketing and advertising in honor of Hispanic Heritage Month.
Halloween 2021: Are you ready to get scary, or too spooked out?
Halloween is around the corner, and with COVID restrictions eased, consumers are expected to spend over $10 billion this spooky season.
WPP fined $19 million by SEC over accounting and bribery claims
The holding company was fined for failing to ensure foreign subsidiaries met internal accounting controls.
Brands like McDonald’s are begging one TikTok star to revamp their logos
The new logos really are…something.
Where are they now? Catching up with the normal people made internet famous by brands
Ever wonder what ever happened to the Wendy’s nuggs kid? (Hint: He's in the picture).
Ad tech companies talk candidly about cookies
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Agency news
Trailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling
The certified woman-owned agency helps DTC brands scale onto TV.
Movers & Shakers: Snapchat, McDonald’s, Starburst, Cinnabon and more
This week’s agency news, people on the move and brand buzz.
BA work heralds reopening of transatlantic corridor
Flights will begin again in November after an 18-month ban.
Campaign AI global new-biz client spotlight: FMCG remains hottest sector in July
Wavemaker had a strong showing.
How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
Florian Adamski, chief executive of OMD, talked to Campaign.
Brand news
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'We want to embrace it with credibility and authenticity' – why gaming is more than just marketing for Ford
The car company is taking a different approach to rivals such as BMW and Mercedes-Benz by involving its fan base in designing virtual vehicles and through projects such as an accessible gaming van.
Instagram hails the power of self-discovery in global brand campaign
“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.
Campaign Chemistry: Citi’s Nikki Darden
Darden chats about DE&I, internal comms and global marketing at the financial services giant.
American Express plants mobile office installations for ‘Built for Business’ campaign
The experiential installations will launch in New York City, Chicago and Austin.
Dole uses trash to fight hunger, support waste reduction
L&C NYC’s campaign ‘Malnutrition Labels: Food Waste’ sheds light on food waste statistics.
Creative news
Ad of the week: Blue Shield of California’s ‘Do You Hear Me?’
The spot, created by BSSP, stars tennis champion Venus Williams.
‘Don’t get vaccinated’ truck touting ‘funeral home’ goes viral
The out-of-home execution was actually a pro-vaccine effort engineered on behalf of a local healthcare provider.
Ad Council vaccine PSAs encourage parents and young adults to ‘make an informed decision, together’
The donated spots aim to get young people educated and vaccinated.
Downtown Alliance says ‘Do You’ in downtown Manhattan
Forsman & Bodenfors NY’s campaign urges people to explore the neighborhood beyond Wall Street.
Truth Initiative sells “depression sticks” in anti-vape campaign
The campaign, by Mojo Supermarket, uses humor and honesty to combat the vaping epidemic
Media news
Nonprofit Understood gives a voice to the neurodiverse community
The podcast network includes the program ‘How’d You Get THAT Job?!,’ which highlights the unexpected career paths of neurodivergent talent.
The ANA and GARM expand responsible media initiative to small businesses and consumers
#EngageResponsibly provides free resources to small and medium-sized businesses and consumers to combat hate speech on their own.
Networks weigh options amid Nielsen suspension: ‘Nielsen has lost its way’
WarnerMedia, ViacomCBS and more major networks are testing new providers in the wake of Nielsen controversy.
VideoAmp to kick off currency test with major holding companies
Five of the six major holding companies are involved, and networks are said to be on board.
Strawberry Shortcake makes a digital comeback
The popular character is revived through a YouTube series and Roblox integration.
Media companies show support for Hispanic Heritage Month
Celebrations include partnerships with organizations, live events and month-long special content.
SXM Media expands programmatic buying for podcasts
Advertisers can buy programmatically across Pandora, Soundcloud and podcasts exclusive to the SXM media network.
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TikTok and Unilad partner for new artist showcase
Unsigned young artists will perform live on TikTok
Video Advertising Bureau reveals measurement task force with NBCU on board
The broadcaster trade group wants to accelerate innovation in measurement after Nielsen’s snafus.
Unilever confirms $3.3bn media roster
FMCG giant said new agency set-up will support new 'Get on the frontline' marketing philosophy.
Tech news
Vevo launches ad solution to reach Latinx audiences on CTV
Somos Vevo allows brands to run pre-roll ads on Vevo Latino properties based on location or sub-genres.
CreatorIQ to acquire influencer marketing analytics platform Tribe Dynamics
The $70 million deal combines paid advertising and earned media for the rapidly growing influencer marketing space.
Look beyond the mad scramble for first-party data
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
Campaign Chemistry: IAS CEO Lisa Utzschneider
Utzschneider talks verification on CTV, the cookieless future and female leadership in ad tech.
Glassdoor acquires professional social networking app Fishbowl
The integration comes as more than two-thirds of employees said they wish they were able to learn more about the team they would be working with when deciding to accept a job.
CreatorIQ raises $40 million in capital funding round
The investment indicates the growing importance of influencer marketing campaigns, the company said.
Integral Ad Science: Contextual ads are effective in driving brand recall
The study suggests that contextual ads could be a viable alternative to cookies.
Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry
Social media company argues it has not reduced competition by merging with Giphy.
AnalogFolk takes on poor programmatic creative via ad tech service With Robots
Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.
The people throw shade at Facebook-Ray Ban collab
Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses.
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