News & Analysis

Emma Stone to discuss mental health at NY Advertising Week
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Emma Stone to discuss mental health at NY Advertising Week

The Academy Award winner will speak about creativity, anxiety and the importance of honesty around mental health.

Machine learning improves campaign effectiveness, study shows
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Machine learning improves campaign effectiveness, study shows

Magna, IPG Media Lab and true[X] teamed up on the research.

Spotify and Ancestry collab serves up your music DNA
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Spotify and Ancestry collab serves up your music DNA

The first-of-its kind partnership with offers people a fresh way to explore their heritage through music.

Movers & Shakers: Wieden+Kennedy, iCrossing, Omnicom and more
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Movers & Shakers: Wieden+Kennedy, iCrossing, Omnicom and more

This week's account of wins and losses, lay-offs and hires.

Twinings names Terri & Sandy AOR as it looks to dominate U.S.
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Twinings names Terri & Sandy AOR as it looks to dominate U.S.

The 300-year-old tea blender is expanding its offering to cater to the health and well-being category.

R/GA creates Spartan Alexa skill for new Assassin's Creed game
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R/GA creates Spartan Alexa skill for new Assassin's Creed game

"Alexios" enhances gamer experience by serving as a no-nonsense tour guide.

KBS and Forsman & Bodenfors merge to form new global agency
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KBS and Forsman & Bodenfors merge to form new global agency

The pairing marks the end of the KBS name.

Bullying prevention push shows how actions of all sizes matter
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Bullying prevention push shows how actions of all sizes matter

The Ad Council, TBD, Adolescent Content and various corporate, media and nonprofit partners teamed up for the campaign.

Are we there yet? Rocket Film's Sara Eolin has her say
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Are we there yet? Rocket Film's Sara Eolin has her say

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Hate gets a makeover for International Day of Peace
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Hate gets a makeover for International Day of Peace

The non-profit initiative was created in partnership with Periscope and Outfront Media.

Michael Roth talks to IPG board about potential CEO successors
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Michael Roth talks to IPG board about potential CEO successors

Roth has run the holding company since 2005.

What mass consolidation of data players means for adland
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What mass consolidation of data players means for adland

Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?

Axe teams up with DJ Martin Garrix on new music platform
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Axe teams up with DJ Martin Garrix on new music platform

The brand worked with global creative agency partner 72andSunny Amsterdam on the initiative.

Old Spice hosts live obstacle course game show controlled by you
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Old Spice hosts live obstacle course game show controlled by you

The brand teamed up with Wieden+Kennedy Portland and MediaMonks.

One-word answers with MullenLowe Group's Alex Leikikh
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One-word answers with MullenLowe Group's Alex Leikikh

The global CEO shares his focus for the network and what area of tech is most exciting.

Healthcare startup One Medical names Giant Spoon media AOR
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Healthcare startup One Medical names Giant Spoon media AOR

The company is dramatically increasing its media spend as it sets sights on doubling in size and offering a more tech-driven, personal healthcare service.

'Not a good story for MDC': What CEO's exit means for company's future
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'Not a good story for MDC': What CEO's exit means for company's future

Industry experts weigh in on the potential impact of Scott Kauffman's departure.

New spot celebrates little-known benefit of Goodwill shopping
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New spot celebrates little-known benefit of Goodwill shopping

'Bring Home Good' was created pro bono by Digitas and the Ad Council.

Huge enhances capabilities as three leaders return to agency
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Huge enhances capabilities as three leaders return to agency

The boomerangs strengthen the IPG shop's CRM, design and talent offerings.

Possible CEO's open letter to the future client
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Possible CEO's open letter to the future client

After the honeymoon phase, how will we keep the spark alive?

Uncle Ben's answers kids' prayers by canceling homework
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Uncle Ben's answers kids' prayers by canceling homework

Anna Faris launched the brand's latest drive to get families cooking together.

How AI is changing the paid search marketing landscape
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How AI is changing the paid search marketing landscape

AI, automation and addressability are all disrupting the space.

Consumers demand more brand ethics worldwide, study shows
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Consumers demand more brand ethics worldwide, study shows

The WE Communications survey includes insights from 27,000 global participants.

Google reminds us to live life with 'Don't Be a Browser'
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Google reminds us to live life with 'Don't Be a Browser'

The campaign was created with VICE's Virtue agency.

From fashion to football, 'It's Happening' on eBay
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From fashion to football, 'It's Happening' on eBay

New spots proclaim that everything cool is already taking place on the ecommerce platform.

Movers & Shakers: Deloitte, Deutsch, Saatchi & Saatchi and more
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Movers & Shakers: Deloitte, Deutsch, Saatchi & Saatchi and more

This week's account of wins and losses, lay-offs and hires.

Sorrell's pitch to S4 Capital investors: We will bypass agencies and take on consultants
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Sorrell's pitch to S4 Capital investors: We will bypass agencies and take on consultants

Sir Martin Sorrell has unveiled S4 Capital's stock market prospectus and claimed the content production business will win clients by cutting out ad agencies.

How brands cope with the death of adult life and rise of kidults
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How brands cope with the death of adult life and rise of kidults

Fragmented families, ill-equipped parents and a lack of feeling like an adult is fueling the need to target a new audience.

Gun control and equal rights used in provocative voting drive
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Gun control and equal rights used in provocative voting drive

Work from Partners + Napier aims to get people to vote by highlighting controversial issues on both sides of the fence.

Aaptiv launches first TV ad in bid to dominate crowded fitness market
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Aaptiv launches first TV ad in bid to dominate crowded fitness market

The audio app is taking on the likes of Peloton after signing a media agency and introducing itself to the world.

Are we there yet? Swift CEO on paid, 16-week maternity leave
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Are we there yet? Swift CEO on paid, 16-week maternity leave

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Heineken and Nat Geo team up for launch of H41 Wild Lager
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Heineken and Nat Geo team up for launch of H41 Wild Lager

The beer is inspired by a yeast discovered in Patagonia.

Authenticity: Just Do It
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Authenticity: Just Do It

"Believe in something, even if it means sacrificing everything."

GE, Google and IBM among giants empowering girls to join STEM
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GE, Google and IBM among giants empowering girls to join STEM

The brands have teamed up to shine a light on the science, technology, engineering and math field in a campaign from McCann.

Campaign US launches inaugural Female Frontier Awards
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Campaign US launches inaugural Female Frontier Awards

Judges include leaders from The 3% Movement, Weight Watcher, Johnson & Johnson and AdColor.

Co-CEOs: Pros and cons of sharing the reins
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Co-CEOs: Pros and cons of sharing the reins

Dynamic duos discuss what it's like to share a leadership role.

One-word answers with Visa's Mary Ann Reilly
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One-word answers with Visa's Mary Ann Reilly

The North American marketing leader discusses New York Fashion Week and more.

Mother launches new platform as the 'cure for cancer treatment'
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Mother launches new platform as the 'cure for cancer treatment'

Driver will help connect cancer patients to the best treatment options worldwide.

DDB welcomes back iconic Juan Valdez after 30-year absence
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DDB welcomes back iconic Juan Valdez after 30-year absence

The shop's founder created the coffee brand's original branding in 1959.

Why brands still tap into Yahoo's Fantasy Sports after 20 years
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Why brands still tap into Yahoo's Fantasy Sports after 20 years

Yahoo Sports is celebrating its 21st anniversary this year.

McGarryBowen hires Matt Ian as creative lead for flagship office
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McGarryBowen hires Matt Ian as creative lead for flagship office

The industry veteran completes the leadership team for McGarryBowen New York.

Movers & Shakers: ComScore, Isobar, Mother and more
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Movers & Shakers: ComScore, Isobar, Mother and more

This week's account of wins and losses, layoffs and hires.

Gourmet gift company Harry & David evolves brand positioning
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Gourmet gift company Harry & David evolves brand positioning

The 84-year-old business will focus on the power of sharing year-round.

Millennial men feel pressure to 'be it all' in 'Me Too' era, study finds
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Millennial men feel pressure to 'be it all' in 'Me Too' era, study finds

"Men are experiencing a clear tension point between the expectation for them to be empathetic and emotionally connected spouses and fathers, to the equally strong expectation for them to be manly providers for their families."

Industry vet Clare Donald to lead MDC's Unreasonable Studios
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Industry vet Clare Donald to lead MDC's Unreasonable Studios

The former Ogilvy UK chief production officer takes on the role of global MD.

Are we there yet? The Social Element CEO says diversity in ads shouldn't be a 'stand-out factor'
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Are we there yet? The Social Element CEO says diversity in ads shouldn't be a 'stand-out factor'

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Brace for 'very uncomfortable' conversations at AdColor 2018
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Brace for 'very uncomfortable' conversations at AdColor 2018

Privilege, wellness and talent are all on the agenda for the 12th annual event, says chairman Marc Strachan.

Gay dating app SCRUFF ditches 'malicious' programmatic ads
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Gay dating app SCRUFF ditches 'malicious' programmatic ads

Its CEO said the decision will cost the app revenue in the short-term, but enhance user experience.

One-word answers with WPP, GroupM's Lindsay Pattison
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One-word answers with WPP, GroupM's Lindsay Pattison

The chief transformation officer shares the most important focus area in media and more.

WPP to appoint Mark Read as CEO
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WPP to appoint Mark Read as CEO

The world's largest ad agency group has ended its search for Martin Sorrell's successor.

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