News & Analysis

Cardi B helps Pepsi give cash away during holiday season
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Cardi B helps Pepsi give cash away during holiday season

Get ready to see Cardi's "Twerk Shop" in this new Christmas spot.

Bottled water brand forces you to rethink plastic with explosive 4-letter word
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Bottled water brand forces you to rethink plastic with explosive 4-letter word

See you next Tuesday water is here to make a point about our plastic bottle obsession.

Influencers testing surge prices for holidays, special events
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Influencers testing surge prices for holidays, special events

Ride share services aren't the only ones exploiting this model.

Ad of the Week: Oreo drops first holiday campaign since 2016
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Ad of the Week: Oreo drops first holiday campaign since 2016

Embrace this almost romantic relationship between an elf and a gas station clerk.

Latin America's 10 hottest independent creative agencies
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Latin America's 10 hottest independent creative agencies

As the region's ad market grows, creativity is thriving across Mexico, Brazil and more.

Brown-Forman awards global creative account to EnergyBBDO
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Brown-Forman awards global creative account to EnergyBBDO

Arnold Worldwide says farewell to the Jack Daniel's business following decades of service.

Food Network launches streaming service with live cooking classes
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Food Network launches streaming service with live cooking classes

The service will deliver Bobby Flay directly to your kitchen.

Movers & Shakers: WPP, space150, AREA 17 and more
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Movers & Shakers: WPP, space150, AREA 17 and more

This week's account of wins and losses, lay-offs and hires.

Was Colin Kaepernick's latest play helpful or harmful?
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Was Colin Kaepernick's latest play helpful or harmful?

Brilliant or bumbling? Helpful or harmful? Campaign US asked a range of reputation experts their opinions.

TikTok hunting for agency to dominate SXSW with 2020 project
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TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

Lowes Foods invests in creativity to scale business with Walrus as new AOR
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Lowes Foods invests in creativity to scale business with Walrus as new AOR

The supermarket chain has asked the independent to wrangle media as well.

Lion's Den brings some serious holiday heat with new campaign from Fancy
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Lion's Den brings some serious holiday heat with new campaign from Fancy

Let's talk about Thanksgiving and intercourse -- a powerful combination.

The only currency you need for this Angry Birds 'Venting Machine' is rage
Socially conscious advertising works, but not for the reasons you think
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Socially conscious advertising works, but not for the reasons you think

Socially conscious ads are exceptional when it comes to the fuzzy stage between first impression and close of deal.

Bezos Foundation transforms children's hospital to advance early brain development
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Bezos Foundation transforms children's hospital to advance early brain development

The organization's Vroom initiative is being integrated with Mount Sinai Kravis Children's Hospital.

WhatsApp stickers are new way to shop online with Carulla
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WhatsApp stickers are new way to shop online with Carulla

The new feature is available for to the Colombian market.

Land Rover Defender relaunch taps into music for lifestyle push
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Land Rover Defender relaunch taps into music for lifestyle push

"We see more and more people spending their time at a festival that brings together music, food and other activities."

An inside look into S4 Capital's IMA Los Angeles operation
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An inside look into S4 Capital's IMA Los Angeles operation

IMA - part of Martin Sorrell's digital ad and marketing services company - is planting its West Coast flag.

Marketers are failing to unify customer data, new study suggests
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Marketers are failing to unify customer data, new study suggests

'Most firms have a version of a customer data platform but are not using it to its fullest capabilities.'

Anomaly, Chicago Bulls and ANA leadership among top judges for Female Frontier Awards
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Anomaly, Chicago Bulls and ANA leadership among top judges for Female Frontier Awards

The fiercest, most progressive, boundary-pushing women in the industry will be celebrated once again.

Sir Kensington launches delectable new food magazine
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Sir Kensington launches delectable new food magazine

Sandwich just might be the Times Magazine of culinary publications.

Philip Morris kicks off international effort to promote a smoke-free future
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Philip Morris kicks off international effort to promote a smoke-free future

The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by the FDA.

Philadelphia's Thanksgiving cheesecake conspiracy rivals any Netflix crime documentary
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Philadelphia's Thanksgiving cheesecake conspiracy rivals any Netflix crime documentary

Pumpkin Pie and Pecan Pie societies declined to comment.

Alzheimer's Association, Ad Council create podcast to promote early detection
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Alzheimer's Association, Ad Council create podcast to promote early detection

The campaign features interviews with five notable Alzheimer's activists.

Ogilvy's John Raúl Forero joins DDB Colombia as president and chief creative officer
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Ogilvy's John Raúl Forero joins DDB Colombia as president and chief creative officer

"I am passionate about leading projects but even more, I am passionate about leading people."

Reputation Institute, StrawberryFrog release Purpose Power Index
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Reputation Institute, StrawberryFrog release Purpose Power Index

Many brands you may expect to top the list did surprisingly poorly.

Games appear to be advertisers' best option in mobile app arms race
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Games appear to be advertisers' best option in mobile app arms race

Out of 23 categories for IOS apps, games average the highest review scores and number of reviews.

Kastner LA turned trash into a helpful Alzheimer's book
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Kastner LA turned trash into a helpful Alzheimer's book

November is National Alzheimer's Disease Awareness Month.

How brands can shift their marketing strategy as investors prioritize profits over growth
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How brands can shift their marketing strategy as investors prioritize profits over growth

Think like non-profits.

One-word answers with Group Nine Media President Christa Carone
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One-word answers with Group Nine Media President Christa Carone

How The Dodo, Thrillist and Now This are navigating the choppy waters of today's media world.

U.S. Army launches new campaign aimed at Gen Z
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U.S. Army launches new campaign aimed at Gen Z

Accorrding to the Army Times, the Army missed its 2018 recruiting goal by 6,500.

Oreo looks to steal the show with Becky G collaboration
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Oreo looks to steal the show with Becky G collaboration

The reggaetón star performs an original piece of music composed by Oreo and The Martin Agency in the brand's latest campaign ahead of the Latin Grammys.

ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign
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ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'

New #ChooseWomen effort aims to finally close gender gap
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New #ChooseWomen effort aims to finally close gender gap

The movement is being led by The Women's Entrepreneurship Day Organization and BBH.

Red Antler launches Good Moose to help startups grow with purpose
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Red Antler launches Good Moose to help startups grow with purpose

'Too often short-term acquisition comes at the expense of brand building.'

Ad of the Week: Angry Birds' scream-powered scooter is all kinds of liberating
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Ad of the Week: Angry Birds' scream-powered scooter is all kinds of liberating

You've got to hand it to those crazy creative minds over at Droga5.

Movers & Shakers: TRIPTK, McKinney, FCB's Brandon Cooke and more
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Movers & Shakers: TRIPTK, McKinney, FCB's Brandon Cooke and more

This week's account of wins and losses, lay-offs and hires.

Now Upon a Time: A project to modernize classic kids' tales
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Now Upon a Time: A project to modernize classic kids' tales

The re-imagined fairy tales are looking to reinforce positive role models for young girls.

BBDO, HLK, OBP to helm new AOR roster for Bayer Crop Science
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BBDO, HLK, OBP to helm new AOR roster for Bayer Crop Science

'We knew we had to consolidate and simplify our agency structure.'

How will Instagram hiding 'likes' affect marketing?
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How will Instagram hiding 'likes' affect marketing?

'This is a hugely positive step for the industry.'

Former BBH NY chief exec Anthony Romano joins Wunderman Thompson
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Former BBH NY chief exec Anthony Romano joins Wunderman Thompson

He is taking the helm of the WPP agency's Minneapolis office.

Pepsi has a treat for BravoCon attendees: Sparkling Rosé
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Pepsi has a treat for BravoCon attendees: Sparkling Rosé

The company only made 100 bottles of the special zero-calorie, alcohol-free beverage.

Brands need a comprehensive weather strategy, says IBM
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Brands need a comprehensive weather strategy, says IBM

Shifting weather patterns can lead to damaging consequences for unprepared brands.

LG Electronics awards global media business to PHD
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LG Electronics awards global media business to PHD

The account spend is estimated at $800 million worldwide.

Meow Mix hits studio with weirdly hypnotic remixes of iconic anthem
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Meow Mix hits studio with weirdly hypnotic remixes of iconic anthem

The company is updating its jingle for a new generation.

Bombas socks will keep you comfortable in all those awkward holiday moments
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Bombas socks will keep you comfortable in all those awkward holiday moments

The Christmas campaign was created with indie Bindery.

Angry Birds invents rage-powered scooter and 2019 could not be more ready
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Angry Birds invents rage-powered scooter and 2019 could not be more ready

Thank you Droga5 for the scooter-shaped punching bag.

HP continues 'Get Real' campaign by printing up some holiday cheer
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HP continues 'Get Real' campaign by printing up some holiday cheer

The drive aims to counterbalance the estimated 250 hours of screen time a family of four will consume over the holidays.

Q&A: Conservatism is the play for cannabis brand dosist
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Q&A: Conservatism is the play for cannabis brand dosist

Campaign talked to the company's CMO about educating consumers and employing traditional marketing.

How Ogilvy's graduate program helps retain top-tier talent
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How Ogilvy's graduate program helps retain top-tier talent

The associate training program has given the WPP shop a monopoly on the best and brightest straight out of the gate.

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