News & Analysis

Carat CEO Michael Epstein to lead Dentsu Aegis Media's brands, products
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Carat CEO Michael Epstein to lead Dentsu Aegis Media's brands, products

The industry veteran will continue serving as global chief executive of Carat.

Top 5 challenges facing today's creative teams
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Top 5 challenges facing today's creative teams

New research points to speed and volume as some of the greatest hurdles.

Elizabeth Paul boomerangs back to The Martin Agency
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Elizabeth Paul boomerangs back to The Martin Agency

Paul had previously worked at The Martin Agency from 2004-2012.

Water district's in-house campaign spoofs movies and cringeworthy comics
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Water district's in-house campaign spoofs movies and cringeworthy comics

From concepts to casting and media placement, Metropolitan Water District of Southern California employees had talent on tap.

Industry pulse check: Is SXSW still valuable for adland?
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Industry pulse check: Is SXSW still valuable for adland?

Campaign US asked agency execs whether they think Austin's famed creative festival has lost its flame or if it's as hot as ever.

Pickles and parking tickets: Sonic gets personal in new campaign
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Pickles and parking tickets: Sonic gets personal in new campaign

The fast-food brand's new unscripted campaign proves we're not so different after all.

WhatsApp brings first brand campaign to life through Brazil's Carnival
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WhatsApp brings first brand campaign to life through Brazil's Carnival

The AlmapBBDO-led effort launched on Facebook, Instagram and Open TV.

Six Flags adds Kraft Heinz to its partner roster
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Six Flags adds Kraft Heinz to its partner roster

Relationship develops as Kraft Heinz announces it will channel ad focus toward flagship brands.

Movers & Shakers: Braze, 22squared, Levelwing and more
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Movers & Shakers: Braze, 22squared, Levelwing and more

This week's account of wins and losses, lay-offs and hires.

Adidas goes off the beaten path for Chile 20 launch
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Adidas goes off the beaten path for Chile 20 launch

The shoemaker's latest campaign takes a look at some of the less touristy areas of Paris and London.

Ad of the Week: PUMA dominates the uncharted with hologram sneaker drop
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Ad of the Week: PUMA dominates the uncharted with hologram sneaker drop

Whisk, one of the agencies behind this work, spotted the technology at CES last year and knew they had to do something with it.

1 in 4 consumers use voice to make DTC brand purchases
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1 in 4 consumers use voice to make DTC brand purchases

Voice purchases - while still very new - are growing, new research shows.

Ameriprise Financial selects FCB West as creative AOR
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Ameriprise Financial selects FCB West as creative AOR

Agency will continue to target wealthy, established clientele while also reaching out to younger affluents.

Hundreds pay tribute to Timberland marketing executive in wake of death
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Hundreds pay tribute to Timberland marketing executive in wake of death

Donations are pouring in for Cassie Heppner, who was killed at the retailer's headquarters in New Hampshire on February 9.

Huge elevates Matt Weiss to Brooklyn president
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Huge elevates Matt Weiss to Brooklyn president

'No place is more passionate to deliver great work, with people who support each other and have a ton of fun every day.

U.N. launches mobile game survey ahead of climate talks
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U.N. launches mobile game survey ahead of climate talks

"Gaming can be a powerful force for change in the world today."

UFC cage fighter Ronda Rousey playing for Facebook Gaming
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UFC cage fighter Ronda Rousey playing for Facebook Gaming

"Offline" celebrities, including Drake, aligning with streaming platforms.

Western Union launches fundraising campaign for coronavirus
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Western Union launches fundraising campaign for coronavirus

Digital ads remind people to support the human behind the mask.

Milk-Bone's new spots show why dogs are superior pets
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Milk-Bone's new spots show why dogs are superior pets

Publicis Groupe's PSOne, a bespoke J.M. Smucker Company shop, developed the creative.

Kantar CEO Eric Salama steps down before successor is named
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Kantar CEO Eric Salama steps down before successor is named

The chief exec was expected to remain in his post throughout the transition of a new CEO.

Off-White creator Virgil Abloh and AKQA evian work officially makes H2O cool
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Off-White creator Virgil Abloh and AKQA evian work officially makes H2O cool

Forget sneaker drops -- where can we cop this water bottle!?

Oakley's declares its love for sport on Valentine's day
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Oakley's declares its love for sport on Valentine's day

The brand celebrates the return of a long lost lover.

Have Her Back and Huge share what women really want for Valentine's Day
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Have Her Back and Huge share what women really want for Valentine's Day

Spoiler alert: It's not candy hearts and roses.

Seagrams 7 proves that thirst is universal in cheeky Valentines Day campaign
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Seagrams 7 proves that thirst is universal in cheeky Valentines Day campaign

We would totally watch a drama series about the relationship between Seagram's 7 Crown whiskey and 7UP.

Mcgarrybowen debuts in Italy with addition of The Big Now
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Mcgarrybowen debuts in Italy with addition of The Big Now

Mcgarrybowen now has 16 offices worldwide.

One-word answers Valentine's Day edition
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One-word answers Valentine's Day edition

Campaign US' Oliver McAteer also participated in this one.

Absolut Vodka boldly steps into consent with 'Sex Responsibly' campaign
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Absolut Vodka boldly steps into consent with 'Sex Responsibly' campaign

An American is sexually assaulted every 73 seconds.

Honey goes back to basics with Kawhi Leanord collab
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Honey goes back to basics with Kawhi Leanord collab

The online shopping tool has enlisted Kawhi "The Klaw" Leonard in its first ad campaign.

Heart like a pizza: Some Valentine's Day brand fun
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Heart like a pizza: Some Valentine's Day brand fun

Marketers of all kinds want their part of estimated $27.4 billion spending haul this Valentine's Day.

How inclusive are you? Take Ad Council quiz on 5th anniversary of 'Love Has No Labels'
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How inclusive are you? Take Ad Council quiz on 5th anniversary of 'Love Has No Labels'

The campaign has created tangible change in the world of diversity and inclusion.

Snapchat takes Sonic on a world tour
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Snapchat takes Sonic on a world tour

Now's your chance to catch Sonic the Hedgehog in the wild.

Human trafficking survivor stories told through art with SUPER NUNS drive
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Human trafficking survivor stories told through art with SUPER NUNS drive

Edelman is working with a network of nuns to raise awareness of the lives they're saving -- and the thousands more who need to be saved.

Ad of the Week: Google's 'Find your Scene' proves in-housing creativity works
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Ad of the Week: Google's 'Find your Scene' proves in-housing creativity works

User-generated content makes this a spot for the people, by the people.

Love in the time of the pitch process
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Love in the time of the pitch process

RFP: Possibly the worst introduction for a blind date a person could imagine.

Postmates and Don Julio have your National Margarita Day covered
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Postmates and Don Julio have your National Margarita Day covered

The delivery service and tequila brand are teaming with Lil Jon to bring us the 'Lil Marg.'

Autism Speaks seeks a 'Year of Kindness' for its 15th birthday
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Autism Speaks seeks a 'Year of Kindness' for its 15th birthday

Nonprofit is unveiling a new ad, social campaign and updated logo that marks evolving perceptions of the disorder.

Aguila beer targets binge drinking in new creative
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Aguila beer targets binge drinking in new creative

Bottle cap collectors rejoice as Aguila rents out its logo space for a good cause.

Aruba campaign reminds you why winter is the worst
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Aruba campaign reminds you why winter is the worst

If you've tried to put the thought of sipping a mimosa on the beach in 80-degree weather in the back of your mind, the Aruba Tourism Authority (ATA) is here to drag it back to the front.

Cacique seeks to be in all American kitchens with help from Gallegos United
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Cacique seeks to be in all American kitchens with help from Gallegos United

In a reverse play, the agency will bring "niche" Cacique to the broader U.S. market.

Kids finally get to press all the buttons in this Children's Health 'Get Well-evator'
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Find out how Cheerity is making a difference with voters

The platform is working with the New Virginia Majority and others to drive positive actions.

Meet the company making a difference with voters
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Meet the company making a difference with voters

Cheerity is working with the New Virginia Majority and others to drive positive actions.

KFC bucket platform Crocs are a whole different level of shoe
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KFC bucket platform Crocs are a whole different level of shoe

We don't care why the chicken crossed the road because this is how she did it -- in a pair of naughty KFC Crocs.

IPG leads charge in holding company organic revenue for 2019
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IPG leads charge in holding company organic revenue for 2019

McCann, FCB and MullenLowe Group all helped the strong growth.

Nintendo Switch's airport pop-ups are just plane awesome
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Nintendo Switch's airport pop-ups are just plane awesome

The gaming console offers a removable portable device, so travelers are a top target.

Movers & Shakers: Partners + Napier, Terri & Sandy and more
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Movers & Shakers: Partners + Napier, Terri & Sandy and more

This week's account of wins and losses, lay-offs and hires.

Why Craft & Commerce seeks work with meaning
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Why Craft & Commerce seeks work with meaning

Life is too short to work with difficult clients.

Love Wellness says women don't have to deal anymore
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Love Wellness says women don't have to deal anymore

The debut brand campaign is aimed at women who have been told to just deal with chronic pain.

Gun reform organization Change the Ref exposes 'bad influencers'
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Gun reform organization Change the Ref exposes 'bad influencers'

The group wants to blow up an advertising loophole that gun companies have been taking advantage of.

Q&A: DJ Hesta Prynn on the power of musical storytelling
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Q&A: DJ Hesta Prynn on the power of musical storytelling

Music can be an often-overlooked part of branded experiences. Julie Potash (also known as Hesta Prynn) explains why that's such a massive oversight.

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