News & Analysis
How brands and agencies are celebrating International Women’s Day
While some honor women in the workplace, others highlight the grim realities of the COVID-19 pandemic for women.
BBDO NY hires Andrea Ring as chief strategy officer
The former Big Spaceship and R/GA exec wants to put strategy at the front of the creative brief.
WPP's Mark Read and WBA's Aron Radelet: behind the scenes of the $600 million pitch
The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.
‘Love to see this’: Spotify responds to college student’s viral Spotify-themed resume
A tweet about the resume went viral, drawing a response from the company and other professionals.
WHM Spotlight: Group Nine Media’s Sylvia Banderas Coffinet
Campaign US highlights women across the industry in honor of women’s history month.
How the D&AD New Blood Shift program lead young creatives to new jobs
The program connects diverse young talent with industry professionals.
Realeyes earns patent for its attention-measuring product, PreView
The measuring tool is the AI company’s flagship product.
KitchenAid champions female empowerment in cooking series ‘Eat the Book’
Christina Milian pairs authors and chefs for a culinary journey.
One year later: How the pandemic has impacted the creative industry
Freelance work is on the rise and production costs are growing according to a new survey by Genero.
Horizon Media remembers Serena Duff
Colleagues shared their memories of the West Coast office head with Campaign US.
Pinterest unveils new tools and insights for marketers
Major takeaways from the platform’s first global advertiser summit.
Movers & Shakers: Chobani, Target, Postmates, Budweiser and more
This week’s agency news, people on the move and must-know brand buzz.
Ad of the week: Samsung’s ‘Work Is Better With Play’
BBH NY takes us through a day in the life of WFH as a mom.
GoFundMe launches #StopAsianHate campaign
The campaign includes a central hub for donations to AAPI organizations.
Creative leaders dish on the year’s most groundbreaking OOH work
The work that stood out this past year was current, purposeful and hyperlocal.
How Forbes is giving a voice to underrepresented groups in business
Forbes EQ, a part of the BrandVoice content marketing program, advocates for systemic change in entrepreneurship.
Google shatters hopes of replacing cookies with independent identifiers
The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.
DNA agency built an AI bot that intercepts sex trafficking posts
The agency partnered with Stolen Youth to create a bot that identifies categories of “sugaring” messages that lead to sexual exploitation.
Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair
Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.
Should 6 Dr. Seuss titles be pulled?
Many people think cancel culture is at work.
MDC’s Mark Penn: “CMOs are in ‘get back to business’ mode”
The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.
Disney beefs up ad sales technology
Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.
Agenda announced for Campaign Convene
Campaign US reveals the agenda and preliminary speakers for its Convene networking event on April 27 and 28.
Takeaways from Socialbakers’ 2020 report on healthcare and social media
Here are five main takeaways from the report.
New York Women in Communications launches #WomenHeard campaign
The not-for-profit aims to address the staggering loss of women in the workforce during the COVID-19 pandemic.
Introducing Campaign Chemistry: A new podcast from Campaign US
The podcast kicks off with a very special first guest: Andréa Mallard, CMO of Pinterest.
Pepsi Zero Sugar wants men to stop compromising
Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.
Does ‘brand purpose’ messaging actually impact consumer behavior?
Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
LOL Surprise and SuperAwesome enter the world of Roblox
The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.
Digital agency Makeable creates DE&I recruiting platform
HIVE Diversity uses design and technology to optimize student resumes and profiles.
ADCOLOR gets blowback for Droga5 pick
VMLY&R’s Walter Geer challenged ADCOLOR CEO Tiffany Warren to discuss publicly why the organization did not choose a BIPOC-owned agency.
Indian media industry bodies face off against Google, government
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
Cision to acquire Brandwatch for $450 million
The deal is expected to close in Q2 2021.
After much debate, Australia's Parliament passes news media code
Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.
Ad Council kicks off $50 million vaccine education campaign
The national rollout, in partnership with COVID collaborative and major corporations, has a significant Black and Hispanic target component.
Pandemic has impacted Gen Z career paths
Many young people’s priorities have changed with regard to career choices during the pandemic.
Ad of the week: Taco Bell’s ‘Eat Like You’
Noah Centineo and more celebs encourage people to customize their orders.
Facebook campaign pushes benefits of targeted ads for small businesses
The activation features small business owners who have stayed connected to customers on Facebook during the pandemic, as well as new product updates for SMBs.
Facebook bans Myanmar military and ads from military-linked companies
This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.
Edelman launches global anti-disinformation offering
Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.
ADCOLOR names Droga5 creative AOR
The partnership kicks off as ADCOLOR approaches its 15th anniversary.
As agencies drag their feet on diversity, some Black creatives take matters into their own hands
Agencies say they’re serious about being a catalyst for change in the diversity, equity and inclusion realm, but it's still not happening fast enough.
Reprise hires chief AI officer in automation push
The Interpublic agency brought on Dr. Vincent Spruyt as part of a global strategy to incorporate AI into its tools and processes.
Spotify launches an audience network for music and podcasts
The marketplace will allow advertisers to reach listeners across both audio formats for the first time.
Weber Shandwick pledges ‘meaningful change’ to improve staff diversity in 2021
CEO Gail Heimann called 2020 progress "minimal" due to a lack of hiring, but promised to pick up the pace this year.
Slim Jim’s Long Boi Gang is heading to Twitch
A behind-the-scenes look at how the brand is trying to recreate its success on Instagram.
Tech lobbying groups file lawsuit against nation’s first digital advertising tax
Lobbying groups have argued that the tax would harm smaller businesses and jobs in the state.
Milk Agency and Uoma Beauty redefine ‘Black’
The Black History Month campaign aims to rewrite the negative associations with Blackness in our culture.
How brands can leverage emerging audio platforms like Clubhouse
Accessibility and authenticity are keys to audio renaissance.
Campaign US Agency of the Year 2020 Winners revealed
Campaign US celebrated the winners at a virtual ceremony on Thursday.
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