‘Type S: Chiaki’s Journey,’ a four-episode series, debuts at the 2022 Sundance Film Festival.
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
The PSA, created by No Fixed Address, shows the lifelong impact distribution of child sex abuse material has on survivors.
This week’s agency news, people on the move and brand buzz.
The beverage giant released a trailer starring Superbowl performers Eminem, Kendrick Lamar, Mary J. Blige, Snoop Dogg and Dr. Dre.
WPP billings sky-high, thanks to high-profile wins.
Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair
Haymarket Media’s PRWeek, Campaign and MM+M are once again teaming up to celebrate the best in filmmaking on behalf of brands.
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
The project, produced by Lion Forge Animation, features music by Nas.
Major shareholder attacked the FMCG giant’s sustainability strategy.
Cofounder and chief creative officer Tracy Wong moves into chairman role.
Irwin has been promoted to global COO. Ryan Storrar will succeed him.
Launch clients include Havas Media Group, Opera and COPA90.
DeMiero joins from Publicis agency Hawkeye.
MindWorks will apply behavioural economics to marketing strategy.
Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.
Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.
Travel industry groups say communications with government medical experts have broken down amid the pandemic.
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
Global consultancy Prophet designed the new visual identity, inspired by the brand's new purpose.
The spot, created by David Miami, entices sober curious people with its non-alcoholic beer, Sunbrew.
Adobe Stock predicts 2022’s biggest creative trends.
Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.
The spot, created by Maximum Effort, altered the children’s book ‘Winnie-the-Pooh’ to show how customers can save money.
Goodby Silverstein & Partners created a campaign featuring air-brush style memorial shirts one year after the insurrection.
Media group generated half of annual turnover from US.
The new partnership analyzed representation in image and video ads in the U.S. across popular CPG, beauty and alcohol brands.
The final deadline is approaching on Thursday, Jan. 20.
The feature makes advertising interactive on Spotify original and exclusive podcasts.
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
Creative branding agency Loyalkaspar redesigned the Gaines’ lifestyle brand for linear TV.
The solution will power personalized advertising across the media giant’s properties.
Campaign US rounded up the most buzzworthy media stories of the year.
Pappas has scaled his business through high-scale production efforts and focusing on one platform.
If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.
Report outlines the responsibilities that will emerge for advertisers and media distributors.
iSpot.tv will measure ads and program ratings including cross-screen viewing, reach and frequency, and impressions.
Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.
Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.
These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations and placed greater value on the customer experience.
Tandem Marketing Communications managing director Ian Twinn says very sparse crowds and lack of major media presence is making for an unprecedentedly challenging show.
Smart bathrooms and sleep trackers were among the CES 2022 debuts that captured the imagination of in-person and from-afar attendees.
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
The TL;DR: Support creators, educate audiences, keep content fresh.
A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.
Omicron once again threatens live events as athletes get infected.
The non-mandated hybrid work model wins the popular vote.
Do people ever want to return to the office?
Brands have a tough call to make in the aftermath of the Astroworld tragedy.
The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.
As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.
Campaign US readers like the measurement company’s new logo.
The rebrand comes amid media measurement turmoil and the sale of Global Connect.
Campaign US readers think the company still has time. But what about its intentions?