News & Analysis

Congratulations to Campaign US' Female Frontier honorees
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Congratulations to Campaign US' Female Frontier honorees

Here's to an amazing year of progress.

Solve named Sunoco's new AOR
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Solve named Sunoco's new AOR

The shop will look after everything from creative to media buying and planning.

One-word answers with Tribeca Enterprises EVP Paula Weinstein
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One-word answers with Tribeca Enterprises EVP Paula Weinstein

She's been behind Hollywood greats like The Perfect Storm Blood Diamond.

Grubhub celebrates joy of indulgence in BBH spots
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Grubhub celebrates joy of indulgence in BBH spots

Raising a greasy meatball sandwich to those whose lust for good food will never be satisfied.

The&Partnership adds new North American leaders
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The&Partnership adds new North American leaders

The agency has named its first CFO and CMO for the region.

Have expired MacCoins? Cash them in at Burger King
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Have expired MacCoins? Cash them in at Burger King

The initiative was created in partnership with creative shop MullenLowe.

Hershey's, Tyson, Meredith join forces on ad measurement
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Hershey's, Tyson, Meredith join forces on ad measurement

Thunder has launched the new Truth in Measurement industry group.

Movers & Shakers: Deutsch, Odysseus Arms and Johannes Leonardo
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Movers & Shakers: Deutsch, Odysseus Arms and Johannes Leonardo

This week's account of wins and losses, lay-offs and hires.

Dentsu's Carat takes majority of P&G media business
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Dentsu's Carat takes majority of P&G media business

Campaign has learned that P&G has shifted most of its media business to Carat, following a bidding process.

Mistress changes name to The Many after 10 years
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Mistress changes name to The Many after 10 years

The rebrand aims to reflect the agency's full suite of services and long-term client relationships.

Kraft offers 'pay it forward' food over government shutdown
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Kraft offers 'pay it forward' food over government shutdown

Workers can get food for free at pop-up shop in Washington D.C.

Are we there yet? VMLY&R on importance of 3%
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Are we there yet? VMLY&R on importance of 3%

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

VaynerX debuts The Sasha Group to support small businesses
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VaynerX debuts The Sasha Group to support small businesses

Gary Vaynerchuk's holding group now includes seven companies.

Bushmills' unforgivingly energetic drive for whiskey
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Bushmills' unforgivingly energetic drive for whiskey

The campaign was created in partnership with Virtue.

Sun-Maid unveils first campaign in decade
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Sun-Maid unveils first campaign in decade

It's part of a drive an overall brand transformation that started a year ago.

Jason Peterson launches creative agency The Times
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Jason Peterson launches creative agency The Times

'This is the golden age of creativity in advertising.'

CES: What industry leaders took away from the 2019 event
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CES: What industry leaders took away from the 2019 event

Find out the highlights and most overhyped elements of this year's conference

Bud Light to include ingredients on packaging
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Bud Light to include ingredients on packaging

The transparency move is announced with two new Medieval-style ads.

One-word answers with Harley-Davidson's Heather Malenshek
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One-word answers with Harley-Davidson's Heather Malenshek

The marketing leader has spent this past week at CES sharing exciting details about the brand's new electric motorcycle.

Lester Wunderman passes away aged 98
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Lester Wunderman passes away aged 98

"Father of direct marketing" created a trillion-dollar industry.

Campaign US invites you to Female Frontier Awards
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Campaign US invites you to Female Frontier Awards

The event will take place at Twitter HQ in New York City on January 17.

Hulu CMO: 'There's still anxiety around cord-cutting'
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Hulu CMO: 'There's still anxiety around cord-cutting'

Many fear losing live sports and news -- but research shows consumers are not as loyal as they let on.

Havas Creative appoints new global CEO
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Havas Creative appoints new global CEO

'Ideas and talent will always fuel our group, and Chris will bring his knowledge to the broader global network."

Latinx: The next big demographic revolution
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Latinx: The next big demographic revolution

Many marketers are unaware that the Hispanic community is shaping early technology adoption in the U.S.

VMLY&R adds Nature's Bounty to growing client roster
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VMLY&R adds Nature's Bounty to growing client roster

The newly-formed WPP shop is powering ahead with more and more account wins.

How startup threat lit fire under Johnson & Johnson's ass
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How startup threat lit fire under Johnson & Johnson's ass

The CMO laid bare how the brand has been forced to quickly evolve.

Berlin Cameron, Refinery29 aim to end startup gender gap
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Berlin Cameron, Refinery29 aim to end startup gender gap

The duo, along with other partners, are launching a platform to help fun women-led businesses.

IBM's CMO: 'Ladies should kick back this year'
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IBM's CMO: 'Ladies should kick back this year'

Michelle Peluso says it's never been easier to make change and there are a lot of men willing to step up to the plate in 2019.

McCann Worldgroup Canada appoints new CEO
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McCann Worldgroup Canada appoints new CEO

The move is part of broader leadership restructuring in the Canadian market.

Behind R/GA's sleek Golden Globe Awards trophy redesign
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Behind R/GA's sleek Golden Globe Awards trophy redesign

The transformation was three years in the making.

Movers & Shakers: DDB, Verizon Media and Mitsubishi
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Movers & Shakers: DDB, Verizon Media and Mitsubishi

This week's account of wins and losses, lay-offs and hires.

Sir Martin Sorrell: 'Industry desire to change model reached significant height'
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Sir Martin Sorrell: 'Industry desire to change model reached significant height'

The executive chairman told of plans to capitalize on adland's transformation as S4 Capital continues to build out its armory.

More C-suite contract jobs and in-housing growth to come
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More C-suite contract jobs and in-housing growth to come

Talent recruiters and acquisitions specialists Grace Blue lays out its 2019 industry predictions.

Crunch gym lifts spirits with 'no judgement' drive
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Crunch gym lifts spirits with 'no judgement' drive

It's the first creative since StrawberryFrog won the account late last year.

Are we there yet? Ashley Richardson-George on the industry's lack of progress
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Are we there yet? Ashley Richardson-George on the industry's lack of progress

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Chocolatier Russell Stover selects Cutwater as AOR
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Chocolatier Russell Stover selects Cutwater as AOR

The brand was recently partnered with VML.

The cryptocurrency revolution needs rules
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The cryptocurrency revolution needs rules

Gemini is calling on the industry to regulate itself in a new campaign created with Interesting Development.

Spotify partners with Microsoft for Discover Weekly ad launch
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Spotify partners with Microsoft for Discover Weekly ad launch

The music platform has opened its curated playlist up for sponsorship for the first time.

P&G unveils product innovations at first CES showing
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P&G unveils product innovations at first CES showing

The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.

CES: What media agencies are most and least excited about
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CES: What media agencies are most and least excited about

The highs and lows of one of America's most celebrated technology festivals.

One-word answers with 4A's leader Marla Kaplowitz
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One-word answers with 4A's leader Marla Kaplowitz

The trade association CEO tells us what external agencies bring to the table that in-house shops do not.

What to expect from blockchain in 2019
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What to expect from blockchain in 2019

Experts say brace for widespread, mainstream adoption and the end of ICOs.

H&R Block unveils new brand ambassador
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H&R Block unveils new brand ambassador

Lisa is introduced as part of a new campaign from Deutsch.

Star-studded lineup leads Cigna's new charge
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Star-studded lineup leads Cigna's new charge

Mental health is at the forefront of the wellness brand's latest drive.

AT&T's Sandra Howard to chair Brand Film Festival New York jury
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AT&T's Sandra Howard to chair Brand Film Festival New York jury

The event is set for May 2 at the Paley Center for Media.

McCann Health appoints new global CCO
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McCann Health appoints new global CCO

It comes after the IPG shop fired Jeremy Perrott in the lead up to Cannes last year.

Peloton Tread sprints into our home with new ads
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Peloton Tread sprints into our home with new ads

The brand worked with its creative agency of record, Mekanism, to produce the campaign.

AT&T says don't settle for just OK in 2019
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AT&T says don't settle for just OK in 2019

The network teamed up with BBDO, Critical Mass, Hearts & Science, Organic and Dieste to hammer home the importance of not settling for mediocre.

Campaign US' 2018 best of one-word answers
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Campaign US' 2018 best of one-word answers

Here are the staff picks for some of this year's favorite responses.

Editor's letter: A reflection and a look forward
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Editor's letter: A reflection and a look forward

It's been an exciting year for Campaign US, but it's only the beginning.

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