News & Analysis

FBI subpoenas Louis Vuitton owner LVMH in U.S. media buying probe
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FBI subpoenas Louis Vuitton owner LVMH in U.S. media buying probe

Industry-wide investigation into media trading is advancing.

A rise in off-shoring: How Nestlé slashed production costs by as much as 80%
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A rise in off-shoring: How Nestlé slashed production costs by as much as 80%

More advertisers are experimenting with content hubs all over the world to drive efficiency and cut major costs in a move that could eventually put production companies at the top of adland's food chain.

This music video uses tech to reinvent search for missing kids
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This music video uses tech to reinvent search for missing kids

M/H VCCP and the National Center for Missing & Exploited Children teamed up on the initiative.

Doner adds Hackensack Meridian Health to growing list of well-being providers
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Doner adds Hackensack Meridian Health to growing list of well-being providers

Sister agency Assembly will take on media duties.

Fritos and Carry The Load team up to support U.S. military
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Fritos and Carry The Load team up to support U.S. military

R/GA is behind the duo's marketing push for donations and awareness.

You know what your Jimmy John's sandwich needs? Wine
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You know what your Jimmy John's sandwich needs? Wine

Not all heroes wear capes. Some just make wine. The brand partnered with WorkInProgress to launch a pairing tipple for its 'Frenchie' sub.

Trust is the top brand metric among majority of consumers
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Trust is the top brand metric among majority of consumers

Integrity and honesty take the next two spots in importance, according to new research.

Movers & Shakers: Redscout, SS+K, Huge and more
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Movers & Shakers: Redscout, SS+K, Huge and more

This week's account of wins and losses, lay-offs and hires.

Human life suddenly cut down put on display at Museum of Incomplete
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Human life suddenly cut down put on display at Museum of Incomplete

The online exhibition showcases the lost ideas, ambitions and projects of victims of gun violence.

Facebook seeks to de-stigmatize opioid addiction
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Facebook seeks to de-stigmatize opioid addiction

The social network teamed up with The Partnership for Drug Free Kids + Center on Addiction.

Are we there yet? Optimist execs on 'checking the box'
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Are we there yet? Optimist execs on 'checking the box'

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Pornhub unveils bonerless swimming shorts
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Pornhub unveils bonerless swimming shorts

'Bathing suit season comes with certain fears and anxieties.'

Martha Stewart is the new face of Postmates in its first national TV drive
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Martha Stewart is the new face of Postmates in its first national TV drive

Mother LA: 'We wanted to show that there are many reasons people order food, and that Martha and Postmates approves of them all.'

Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO
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Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO

Appointment comes shortly after Mark Tutssel, executive chairman of the network, announced his upcoming retirement.

MetLife brings alarming employee benefit data to life
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MetLife brings alarming employee benefit data to life

The majority of us are scared we're going to outlive out retirement savings.

How hubris took down the Fyre Festival
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How hubris took down the Fyre Festival

"Don't get cocky," says the event's former social media and brand creative director.

One-word answers with The New York Times' HelloSociety SVP
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One-word answers with The New York Times' HelloSociety SVP

Want to know what keeps an influencer marketer up at night?

GE bets big on smart home light products as juggernaut executes slow turnaround
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GE bets big on smart home light products as juggernaut executes slow turnaround

The company is pouring mega time and money into its C by GE portfolio.

Young consumers want more from brand loyalty programs
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Young consumers want more from brand loyalty programs

Study shows that young shoppers seek human connections with brands - even in loyalty programs.

AB InBev helped consumers 'Dirnk Repsnosilby' in Brazil
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AB InBev helped consumers 'Dirnk Repsnosilby' in Brazil

Budweiser, Stella Artois, Corona and other brands trolled fans in an anti-drinking and driving initiative.

Project Chimps showcases sanctuary through eyes of inhabitants with adventure maps
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Project Chimps showcases sanctuary through eyes of inhabitants with adventure maps

The organization partnered with Huge to raise awareness of the home to former research chimps.

Lime wants you to 'Unlock Life' with its electric scooters
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Lime wants you to 'Unlock Life' with its electric scooters

The micromobility brand teamed up with The Lab at Anonymous Content on its new brand platform.

These companies are focusing on people with disabilities
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These companies are focusing on people with disabilities

Today is Global Accessibility Awareness Day.

Campaign close-up: GS&P Co-Chairman and Partner Jeff Goodby
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Campaign close-up: GS&P Co-Chairman and Partner Jeff Goodby

Did Jeff ever tell you about the time he won the BMW creative account by sneaking into a closed event under the guise of a journalist? How about his work on a small start-up he helped rename Electronic Arts?

Movers & Shakers: Forsman & Bodenfors NY, R/GA, hims and more
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Movers & Shakers: Forsman & Bodenfors NY, R/GA, hims and more

This week's account of wins and losses, lay-offs and hires.

Flock Associates aims to solve the problematic scoping process
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Flock Associates aims to solve the problematic scoping process

$264 billion in agency fees changes hands every year - most of it on spreadsheets.

Game of Thrones actors tout SodaStream's eco-friendly message
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Game of Thrones actors tout SodaStream's eco-friendly message

Three characters from the HBO hit show star in the brand's latest ad.

Disney poised to call global media review after Fox takeover
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Disney poised to call global media review after Fox takeover

OMD taking on 20th Century Fox is a temporary measure and a review will get going in the coming weeks.

Webby Awards 5-word speeches from adland
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Webby Awards 5-word speeches from adland

The 23rd Annual Webby Awards took place in New York City on Monday night.

Advertising through the lens of 5 young female creatives
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Advertising through the lens of 5 young female creatives

Let us introduce you to the under-30s defining agency culture and carving modern brand narratives.

Are we there yet? Dailey's CCO on depicting diversity in ads
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Are we there yet? Dailey's CCO on depicting diversity in ads

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Golin taps Dawn Langeland as first New York president
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Golin taps Dawn Langeland as first New York president

The agency exec will also oversee creative shop Brooklyn Brothers and conflict brand Canvas Blue.

North America 'will take time,' WPP's Mark Read admits
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North America 'will take time,' WPP's Mark Read admits

CEO wants to capture growth in new areas.

PlayStation awards global creative rights to Adam & Eve/DDB
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PlayStation awards global creative rights to Adam & Eve/DDB

Incumbent Bartle Bogle Hegarty New York did not repitch.

Disney shifts 20th Century Fox media business to OMD
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Disney shifts 20th Century Fox media business to OMD

The media giant will now service Twentieth Century Fox Films Corp, Fox Searchlight Pictures and Twentieth Century Fox Home Entertainment as part of the Fox/Disney acquisition.

Citi's CMO: 'You don't have to pretend to be Superwoman'
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Citi's CMO: 'You don't have to pretend to be Superwoman'

Jennifer Breithaupt speaks about the importance of being an honest leader.

Cannes Lions looks to boost diversity at 2019 festival
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Cannes Lions looks to boost diversity at 2019 festival

Less than two percent of attendees are people of color or underrepresented communities.

Why mental health advocates are backing Burger King's Unhappy Meals
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Why mental health advocates are backing Burger King's Unhappy Meals

Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers.

Mother LA's 'Call of Doody' game will bridge inequality parenting gap
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Mother LA's 'Call of Doody' game will bridge inequality parenting gap

World's number one dad? Doubt it. Women spent more time on those household chores that come with being the ultimate adult.

One-word answers with WPP's Laurent Ezekiel
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One-word answers with WPP's Laurent Ezekiel

The holding company executive describes the most overrated logic in advertising today.

TV ads are no longer the silver bullet and brands that don't shift will die a slow death
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TV ads are no longer the silver bullet and brands that don't shift will die a slow death

Marketers need to spend less time and money on 30-second digital spots and more on appearing in unconventional places.

Movement Strategy's push for mental health beyond one week
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Movement Strategy's push for mental health beyond one week

"Our goal is to keep mental health at the forefront of all of our initiatives and to provide a consistent flow of resources."

Put politics aside and celebrate NYC mayor's new creative coalition
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Put politics aside and celebrate NYC mayor's new creative coalition

"The way we communicate with New Yorkers needs to be as vibrant and diverse as the people we serve."

Audi of America splits digital business among 4 agencies
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Audi of America splits digital business among 4 agencies

Incumbent AKQA took part in the pitch but did not retain any work.

GS&P brings Dalí back to life with groundbreaking AI museum exhibition
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GS&P brings Dalí back to life with groundbreaking AI museum exhibition

More than 6,000 frames and 1,000 hours of machine learning have trained an algorithm to learn aspects of the artist's face.

Endeavor Global Marketing bolsters leadership team
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Endeavor Global Marketing bolsters leadership team

The cultural marketing agency has won various accounts in the last year, including Papa John's and Audi.

Movers & Shakers: VMLY&R, DDB, Johannes Leonardo and more
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Movers & Shakers: VMLY&R, DDB, Johannes Leonardo and more

This week's account of wins and losses, lay-offs and hires.

Agencies: Here's another way to find diverse talent
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Agencies: Here's another way to find diverse talent

Forsman & Bodenfors New York created Grow Your Circle as a home for underrepresented people with skills to slay just as much as that old white guy you know.

Ogilvy reinvigorates New York flagship with leadership changes
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Ogilvy reinvigorates New York flagship with leadership changes

Agency veteran Lauren Crampsie will take on the role of NY and New Jersey president.

Are we there yet? 4A's 'encouraged at industry's willingness to look in mirror'
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Are we there yet? 4A's 'encouraged at industry's willingness to look in mirror'

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

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