People vote with their values and wallets, and in a digitally connected world, they can let friends and brands know what their values are via their purchases, says Baldwin&'s CEO.
"Build Something Better" focus groups The Wall to benefit LA nonprofit Esperanza Immigrant Rights Project.
The industry's ageism is still old and tired. Let's prove digital natives don't hold a monopoly on tech skills.
Deep customer insights guided a taboo-laden campaign for THINX-owned Icon.
Content Collective takes the Pixar film's creators on their own genealogy journeys.
Brands that understand young consumers' motivations for embracing limited-time engagements can reap the rewards, says Cassandra's senior director for insights.
The social media network's big change doesn't amount to much, now that the novelty has worn off.
From stretchy pants to movie-star deliveries, these brands know how to celebrate.
Momo Pixel's latest project blew up online. If other agencies want the same, she said, they need real diversity.
After losing five family members to cancer, the co-founder and CCO of the experiential agency uses endurance races to to help families and stay focused.
This creative loves music documentaries and keeping her Instagram addiction in check.
"Law Syndrome" focuses not on ability, but on the legal restrictions holding back the community.
Short ads are good, Facebook and Google aren't the only game in town, and media companies should stay worried.
Speakers from A+E, The Washington Post, Bloomberg and Diply shared their success stories.
The sweet snack isn't just for kids anymore. At least, that's what the brand's in-house agency hopes.
Trusted brands can now double down on their relationships with customers and advertisers to build everlasting value.
An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.
This copywriter favors Chicago-born content but refuses to keep up with you-know-who.
Here's how brands like Home Depot, National Geographic and more are celebrating a somber holiday.
Consumers are more likely to share important milestones on social media than in person, new study says
It's an opportunity for brands to engage consumers when it matters most, according to research from Sprout Social.
The agency's Coverage Coalition initiative is in full swing, and producing results.
The gloves came off, as panelists worked to hold the industry accountable for its shortcomings.
On Day One, speakers tackled race, mentorship and playground sexism.
It's time to move past the idea of "combatting the duopoly" and into how to build a solution, says Sonobi's CEO.
Only when we risk being wrong can we know what's true, says JWT New York's executive strategy director.
The gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.
A year after the election, 100 women in the industry are still fighting back against the Trump administration's initiatives.
Firstborn's augmented reality app is bloody fun on the streets of Victorian Era Manhattan.
The "Serious Watchers" campaign continues with a surprise delivery for a "Stranger Things" megafan.
The time for change to improve diversity in the industry is right now, says MDC Partners' head of talent and inclusion.
CAA Marketing's Jae Goodman is chair of judges for the 2018 edition of the event.
Ad fraud detector Forensiq says the NFL, ESPN and all major sports sites are affected.
Barton F. Graf's billboards help Hinge fight back against swipe culture.
Brands keep coming back for more, albeit with additional fine print.
Two key creators on how a thoughtful execution can destigmatize mental illness.
From Vonnegut covers to Aronofsky ads, Critical Mass's CCO sweats the details.
The recent Dove blowup was far from the first offense.
The Carolina Panthers quarterback lost his endorsement deal with the Oikos Greek Yogurt brand.
VaynerMedia CMO responds: "There's both risk and reward on social."
Mildenhall will continue to work with Airbnb on a consulting basis.
New releases for World Animal Day highlight the tech firm's support of environmental research.
In newly released details of last month's decision to sustain McCann's protest of its dismissal from the lucrative pitch, the GAO cited several mistakes made by the Armed Forces branch.
The 4A's president and CEO reflects on her first AWNY as head of the agency advocacy organization.
Sports and speculative fiction fill out this cultural strategist's daily diet.
Tension remains over transparency concerns, but building trust requires sharing control.
Amazon, Microsoft and PayPal reflect on how to keep it 100 with your customers.
Nobody needs just another pair of shoes or just any bag, says "Sex and the City" star.
At Advertising Week, US VP Esther Garcia explained how the cross-border beer brand jumped into a major debate.
The minds behind "Fearless Girl," "The World's Biggest Asshole" and more discuss what it takes to make meaningful, moving campaigns.
The FTC is closely monitoring marketers, their agencies and their influencer networks, say attorneys at Davis & Gilbert.