Latest news
‘One of a kind’: Weber Shandwick New York chief creative officer Angela Mears dies at age 35
Mears started at the agency as an intern in 2011.
Dentsu parts with global chief creative officer Fred Levron
Levron was one of the key players behind Dentsu’s creative consolidation.
Movers & Shakers: WPP, Snap, AB-InBev and more
This week’s agency news, people on the move and brand buzz.
Why for most brands the metaverse is 'just not relevant'
It's critical to consider how customer data is used.
As baseball season kicks off, the MLB seeks younger viewers
Marketers are also seizing on the buzz of opening day with celebrations of the sport’s traditions.
Queer Eye’s Tan France promotes self care and preventive health at Hello Haleon event
Haleon touted a variety of its well-known brands like Sensodyne and Chapstick at an interactive event featuring fashion designer Tan France.
Pepsi unveils a new logo: a look back at the logos through the years
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.
‘Consumers love a comeback’: Why Mike’s Hard Limeade is returning to shelves
Inside the brand’s campaign with Edelman and NBA star Mike Miller.
Which brand’s April Fools’ Day stunt do you wish was real?
Some of this year’s ideas legitimately sound… good?
S4 sees growth slow in 2023 after losing key Mondelez contract
Sir Martin Sorrell says company continues to have 'significant relationship' with Mondelez
Agency news
Marc Nohr steps down from group CEO role at Miroma Group
He will pursue a portfolio career chairing several companies.
AdGreen's annual review highlights need for carbon reduction in adland
AdGreen urges the ad industry to reduce emissions across its future projects.
WPP sees 25% drop in whistleblower reports
WPP’s annual report showed a 25% decrease in whistleblowing incidents, including issues around 'respect in the workplace' and 'protection of WPP assets'.
Autistica invites more inclusive approach to job interviews
Debut campaign for the charity by House 337 aims to demonstrate how autistic people experience interviews.
WPP snaps up second influencer marketing agency
Acquisition of Obviously comes just days after it bought influencer marketing outfit Goat.
Brand news
Coca-Cola launches food donation program for Ramadan
The campaign aims to provide meals to those who lack access to food for Iftar.
Why blue squares are suddenly appearing on TV and social
The Foundation to Combat Antisemitism is behind the $25 million campaign.
The Calvin Klein homage campaign celebrates transgender men
Fashion start-up recreates the iconic Calvin Klein ads of the 90s by putting transmasculine, nonbinary and gender non-conforming people front and centre of their campaign.
TikTok’s comms team tweets through it as CEO testifies before Congress
TikTok’s head of policy comms for the Americas clarified points made by CEO Shou Zi Chew during Thursday’s hearing.
Ford promotes new all-electric SUV with immersive virtual campaign
Launch campaign includes a 7-minute reveal and a virtual test drive.
Creative news
Levi’s will use AI models to increase diversity. Is it ethical?
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Do we really love New York City? The internet gets heated over New York’s new logo
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
Succession fans design logos for Waystar Royco
99designs by Vista asked designers to give the fictional media conglomerate and all of its subsidiaries an unofficial rebrand before the final season airs Sunday.
New We 'Love' NYC campaign draws criticism over logo
Brand creatives and New Yorkers alike wonder who truly owns a mark that’s become emblematic of the city itself.
Ford taps high-profile drivers for new campaign
Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.
Media news
Advertising analysis shows Twitter is cashing in on anti-LGBTQ+ sentiment
A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.
How TikTok is responding to advertisers' concerns about potential bans
TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning.
WARC upgrades TikTok adspend forecast by $2bn
Video platform to defy recession with all brand categories set to increase investment this year.
Silicon Valley Bank deletes Twitter page
The move comes after the bank’s collapse.
Nissan’s U.S. CMO on use cases for BeReal lookalike TikTok Now
Allyson Witherspoon discusses filling real-time advertising needs with a nascent format.
Meta halts Reels bonuses for creators
The Reels Play bonus program was a primary way creators could monetize short video content on Instagram.
Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences
Experts explain why the #deinfluencing movement is a good thing for content creators and brands.
Dove turns its back on TikTok's 'unattainable' beauty filter
The ‘Bold Glamour’ filter has been used more than 15 million times on the app.
Will TikTok’s default time limit help address the mental health crisis among young people?
Kids will now have an automatic time limit of one hour on TikTok and they’ll need to put in a passcode in order to keep scrolling.
Movers & Shakers
Movers & Shakers: Simply Spiked Peach, Heinz, Manifest, Wunderman Thompson and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: FanDuel, Twisted Tea, VaynerMedia, Dept and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: M&M’s, Jameson, Semrush, David and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: Adobe, TikTok, Ogilvy, Guinness and more
This week’s agency news, people on the move and brand buzz.
Movers & Shakers: Wunderman Thompson, London Alley Entertainment, Rapp, Shake Shack and more
This week’s agency news, people on the move and brand buzz.
Tech news
The end of TikTok? Influencer marketing pros prep for possible ban
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
TikTok rallies users and advertisers ahead of Congressional hearing
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
Fatboy Slim crafts free virtual reality concert experience
Audiences can tune in to the DJ's immersive event on 30 March 2023.
Marketers expected to scrutinize partner contracts post-SVB collapse
Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.
Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril
Phil Rowley, head of futures at Omnicom, was speaking at Campaign’s Gaming Summit
Criteo partners with ASOS to improve targeted advertising
The commerce media company will become ASOS' exclusive advertising partner.
Meta announces more layoffs as it rolls back investment in web3 products
Meta will let go of another 10,000 employees till May 2023, marking another round of significant job cuts.
Can the metaverse make a comeback in 2023?
Is it game over for the metaverse, or is it just getting started? Many brands gambled and lost last year. Have lessons been learned? And what are the next evolutions of metaverse brand activations we'll likely see this year?
Women in STEM roles lack allies and support, study finds
Research conducted by the United Nations Entity for Gender Equality and the Empowerment of Women shows that in STEM roles, women remain underrepresented and therefore lack allies to protect them from discrimination.
Reader polls
Poll: Are you going to Sundance?
CMOs and brands such as White Claw and Acura are lining up for the film festival in Park City, Utah as the worlds of brand and entertainment intersect.
Advertisers are hesitant to join Twitter Blue
According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.
Should brands pay for Twitter Blue?
Brands weigh the $8 price tag as Twitter faces ongoing backlash under Musk.
Advertisers stay firm on Super Bowl plans, despite Omicron surge
A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.
Advertisers: Are you rethinking your Super Bowl LVI plans?
Omicron once again threatens live events as athletes get infected.
Employees don’t want a mandated return to the office, says poll
The non-mandated hybrid work model wins the popular vote.
What is your ideal working situation?
Do people ever want to return to the office?
People want brands to drop Travis Scott
Brands have a tough call to make in the aftermath of the Astroworld tragedy.
Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?
The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.
Would you work on repositioning a fossil fuel brand?
As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.
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