News & Analysis

The new stakes in a Belief Economy
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The new stakes in a Belief Economy

People vote with their values and wallets, and in a digitally connected world, they can let friends and brands know what their values are via their purchases, says Baldwin&'s CEO.

Skeptical kids ridicule Trump's border wall in campaign from David & Goliath
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Skeptical kids ridicule Trump's border wall in campaign from David & Goliath

"Build Something Better" focus groups The Wall to benefit LA nonprofit Esperanza Immigrant Rights Project.

Proof over youth: Campaign US' Digital 40 Over 40 opens for nominations
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Proof over youth: Campaign US' Digital 40 Over 40 opens for nominations

The industry's ageism is still old and tired. Let's prove digital natives don't hold a monopoly on tech skills.

Ads for pee-proof underwear campaign redefine the customers who wear them
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Ads for pee-proof underwear campaign redefine the customers who wear them

Deep customer insights guided a taboo-laden campaign for THINX-owned Icon.

'Coco' filmmakers discover family history in latest Ancestry spot
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'Coco' filmmakers discover family history in latest Ancestry spot

Content Collective takes the Pixar film's creators on their own genealogy journeys.

Pop art: how to engage millennial consumers with pop-up concepts
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Pop art: how to engage millennial consumers with pop-up concepts

Brands that understand young consumers' motivations for embracing limited-time engagements can reap the rewards, says Cassandra's senior director for insights.

Two months in, 280 characters hasn't shifted Twitter's strategy
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Two months in, 280 characters hasn't shifted Twitter's strategy

The social media network's big change doesn't amount to much, now that the novelty has worn off.

Six spots from advertisers who didn't forget that Thanksgiving exists
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Six spots from advertisers who didn't forget that Thanksgiving exists

From stretchy pants to movie-star deliveries, these brands know how to celebrate.

Tired of being touched, a Wieden+Kennedy AD creates a game about black hair
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Tired of being touched, a Wieden+Kennedy AD creates a game about black hair

Momo Pixel's latest project blew up online. If other agencies want the same, she said, they need real diversity.

An Antarctic marathon is the next adventure for NA Collective's Chiara Adin
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An Antarctic marathon is the next adventure for NA Collective's Chiara Adin

After losing five family members to cancer, the co-founder and CCO of the experiential agency uses endurance races to to help families and stay focused.

Recommendation Engine: Burns Group's Sarah Ratinetz
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Recommendation Engine: Burns Group's Sarah Ratinetz

This creative loves music documentaries and keeping her Instagram addiction in check.

New spot from Saatchi & Saatchi NY highlights the tough choices facing people with Down syndrome
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New spot from Saatchi & Saatchi NY highlights the tough choices facing people with Down syndrome

"Law Syndrome" focuses not on ability, but on the legal restrictions holding back the community.

DMS USA 2017: 'Journalism still works' says Business Insider founder
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DMS USA 2017: 'Journalism still works' says Business Insider founder

Short ads are good, Facebook and Google aren't the only game in town, and media companies should stay worried.

DMS USA 2017: To create engaging content, experiment, optimize and then try something else
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DMS USA 2017: To create engaging content, experiment, optimize and then try something else

Speakers from A+E, The Washington Post, Bloomberg and Diply shared their success stories.

How Wonderful's mandarin orange brand pivoted to grown-ups
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How Wonderful's mandarin orange brand pivoted to grown-ups

The sweet snack isn't just for kids anymore. At least, that's what the brand's in-house agency hopes.

Pendulum is swinging back to quality content, Kint says
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Pendulum is swinging back to quality content, Kint says

Trusted brands can now double down on their relationships with customers and advertisers to build everlasting value.

Manbassadors and microactions
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Manbassadors and microactions

An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.

Recommendation Engine: Schafer Condon Carter's Hannah Hines
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Recommendation Engine: Schafer Condon Carter's Hannah Hines

This copywriter favors Chicago-born content but refuses to keep up with you-know-who.

5 Veterans Day campaigns to honor those who served
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5 Veterans Day campaigns to honor those who served

Here's how brands like Home Depot, National Geographic and more are celebrating a somber holiday.

Consumers are more likely to share important milestones on social media than in person, new study says
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Consumers are more likely to share important milestones on social media than in person, new study says

It's an opportunity for brands to engage consumers when it matters most, according to research from Sprout Social.

As the ACA deadline looms, Barton F. Graf enlists Paul Revere to get the word out
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As the ACA deadline looms, Barton F. Graf enlists Paul Revere to get the word out

The agency's Coverage Coalition initiative is in full swing, and producing results.

Hard-hitting questions about racism and sexual harassment dominate Day Two of the 3% Conference
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Hard-hitting questions about racism and sexual harassment dominate Day Two of the 3% Conference

The gloves came off, as panelists worked to hold the industry accountable for its shortcomings.

The 3% Conference goes beyond gender in its sixth year
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The 3% Conference goes beyond gender in its sixth year

On Day One, speakers tackled race, mentorship and playground sexism.

What's needed to achieve addressable
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What's needed to achieve addressable

It's time to move past the idea of "combatting the duopoly" and into how to build a solution, says Sonobi's CEO.

Now I know: Meeting my first person in a wheelchair
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Now I know: Meeting my first person in a wheelchair

Only when we risk being wrong can we know what's true, says JWT New York's executive strategy director.

Grindr's marketing head: Video strategy doesn't have to be so complicated
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Grindr's marketing head: Video strategy doesn't have to be so complicated

The gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.

Never The Less, these advertising women have persisted
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Never The Less, these advertising women have persisted

A year after the election, 100 women in the industry are still fighting back against the Trump administration's initiatives.

New York's historic murders come to life in "Gruesome Gotham"
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New York's historic murders come to life in "Gruesome Gotham"

Firstborn's augmented reality app is bloody fun on the streets of Victorian Era Manhattan.

FCB New York teams with LG to reward the streaming era's biggest fans
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FCB New York teams with LG to reward the streaming era's biggest fans

The "Serious Watchers" campaign continues with a surprise delivery for a "Stranger Things" megafan.

Apologies appreciated, Mr. Tindall, but now what?
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Apologies appreciated, Mr. Tindall, but now what?

The time for change to improve diversity in the industry is right now, says MDC Partners' head of talent and inclusion.

Brand Film Festival 2018 open for submissions
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Brand Film Festival 2018 open for submissions

CAA Marketing's Jae Goodman is chair of judges for the 2018 edition of the event.

A bot that targets sports websites is costing advertisers $250 million a year
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A bot that targets sports websites is costing advertisers $250 million a year

Ad fraud detector Forensiq says the NFL, ESPN and all major sports sites are affected.

Why a dating app went out-of-home in search of better connections
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Why a dating app went out-of-home in search of better connections

Barton F. Graf's billboards help Hinge fight back against swipe culture.

Scandals won't slow down a bullish influencer economy
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Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org
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Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org

Two key creators on how a thoughtful execution can destigmatize mental illness.

My career in 5 executions: Critical Mass's Conor Brady
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My career in 5 executions: Critical Mass's Conor Brady

From Vonnegut covers to Aronofsky ads, Critical Mass's CCO sweats the details.

Five times skincare brands failed black consumers
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Five times skincare brands failed black consumers

The recent Dove blowup was far from the first offense.

Dannon sacks star endorser Cam Newton after sexist comments
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Dannon sacks star endorser Cam Newton after sexist comments

The Carolina Panthers quarterback lost his endorsement deal with the Oikos Greek Yogurt brand.

Temple University researchers expose the pitfalls of social advertising
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Temple University researchers expose the pitfalls of social advertising

VaynerMedia CMO responds: "There's both risk and reward on social."

Airbnb CMO Jonathan Mildenhall departs
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Airbnb CMO Jonathan Mildenhall departs

Mildenhall will continue to work with Airbnb on a consulting basis.

How drones, snot and reindeer meat fueled Intel's latest social good campaign
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How drones, snot and reindeer meat fueled Intel's latest social good campaign

New releases for World Animal Day highlight the tech firm's support of environmental research.

Army miscues blamed for McCann dismissal from $4b account pitch
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Army miscues blamed for McCann dismissal from $4b account pitch

In newly released details of last month's decision to sustain McCann's protest of its dismissal from the lucrative pitch, the GAO cited several mistakes made by the Armed Forces branch.

Marla Kaplowitz shares her takeaways from Advertising Week
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Marla Kaplowitz shares her takeaways from Advertising Week

The 4A's president and CEO reflects on her first AWNY as head of the agency advocacy organization.

Recommendation Engine: Zambezi's Madeleine Schafer
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Recommendation Engine: Zambezi's Madeleine Schafer

Sports and speculative fiction fill out this cultural strategist's daily diet.

Clients need better understanding of media buys, brands say at Advertising Week
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Clients need better understanding of media buys, brands say at Advertising Week

Tension remains over transparency concerns, but building trust requires sharing control.

What Cohn & Wolfe's Authentic 100 reveals about global brand trust
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What Cohn & Wolfe's Authentic 100 reveals about global brand trust

Amazon, Microsoft and PayPal reflect on how to keep it 100 with your customers.

Sarah Jessica Parker, Instagram talk authenticity in branding
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Sarah Jessica Parker, Instagram talk authenticity in branding

Nobody needs just another pair of shoes or just any bag, says "Sex and the City" star.

Tecate VP on last year's border wall campaign: 'It's not about politics'
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Tecate VP on last year's border wall campaign: 'It's not about politics'

At Advertising Week, US VP Esther Garcia explained how the cross-border beer brand jumped into a major debate.

Creatives express skepticism that consultancies can foster brave work
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Creatives express skepticism that consultancies can foster brave work

The minds behind "Fearless Girl," "The World's Biggest Asshole" and more discuss what it takes to make meaningful, moving campaigns.

The warnings were real: how to avoid regulatory action against influencers
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The warnings were real: how to avoid regulatory action against influencers

The FTC is closely monitoring marketers, their agencies and their influencer networks, say attorneys at Davis & Gilbert.

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