News & Analysis

TikTok celebrates Cannes Lions with creative showcase challenge

TikTok celebrates Cannes Lions with creative showcase challenge

The challenge encourages TikTok creators to make campaigns for non-profit organizations.

Telemundo pledges allyship within the Latino LGBTQ+ community

Telemundo pledges allyship within the Latino LGBTQ+ community

“Orgullo Imparable'' shows the impact an ally can have on the Latino LGBTQ+ community.

How should brands commemorate Juneteenth?

How should brands commemorate Juneteenth?

Brands should tread carefully in their responses.

Listen cofounders launch experiential agency Ada

Listen cofounders launch experiential agency Ada

Brett Volker and Steve Milton’s new venture focuses on ‘sensory-based’ projects.

American Express kicks off Membership Week to show off all of its perks

American Express kicks off Membership Week to show off all of its perks

The weeklong program will offer exclusive awards, events and deals to cardholders.

How the Ad Council used AI to optimize its mental health campaign

How the Ad Council used AI to optimize its mental health campaign

Results for Seize the Awkward show how responses to the creative varied on Instagram, Snapchat and TikTok.

Consumers are hungry for live events. Here’s how brands should respond.

Consumers are hungry for live events. Here’s how brands should respond.

A new study from Momentum Worldwide shows people’s desire for new experiences has shifted from “social” to “emotional.”

Ogilvy’s Devika Bulchandani on managing through change

Ogilvy’s Devika Bulchandani on managing through change

The North America CEO talks about her first few months at the WPP firm after 25 years at McCann.

Madison Reed names Dentsu X powered by 360i media AOR

Madison Reed names Dentsu X powered by 360i media AOR

The integrated agency will lead paid social, search, programmatic, OOH, affiliate and broadcast buying.

McCann Health promotes Silver to lead NY office

McCann Health promotes Silver to lead NY office

The former NY general manager will be charged with managing the firm’s recent growth spurt as well as its return to the “new normal."

Moving DEI beyond boxes and spreadsheets

Moving DEI beyond boxes and spreadsheets

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay.

How to communicate back to the office policy

How to communicate back to the office policy

PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.

IPG launches fellowship program for Detroit college grads

IPG launches fellowship program for Detroit college grads

Interpublic Group agencies with offices in the Motor City that support General Motors, including Weber Shandwick, are participating in the program.

‘I just booked my first business trip today’: Agency CEOs are once again hitting the road

‘I just booked my first business trip today’: Agency CEOs are once again hitting the road

But it may be months before other employees return to a hectic work travel schedule, if ever.

Indeed encourages allyship and ‘empathy at work’ for Pride

Indeed encourages allyship and ‘empathy at work’ for Pride

The campaign focuses on the importance of pronouns in the LGBTQ+ community.

Ad of the week: CDC’s  ‘Bums and the Bees’

Ad of the week: CDC’s ‘Bums and the Bees’

The PSA, created by Ogilvy DC, puts a spin on the “birds and the bees” talk to raise awareness for colorectal cancer.

Susan Howe promoted to president of Weber Shandwick

Susan Howe promoted to president of Weber Shandwick

The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm.

Digital advertisers fuel robust rebound in U.S.

Digital advertisers fuel robust rebound in U.S.

The U.S. ad market will grow 22% in 2021 after the pandemic trough, per GroupM

Brands line up for In the Heights premiere

Brands line up for In the Heights premiere

Café Bustelo, HBO Max and Presidente launched campaigns ahead of the movie release.

Movers & Shakers: Burger King, Miller Lite, Instacart, Mastercard and more

Movers & Shakers: Burger King, Miller Lite, Instacart, Mastercard and more

This week’s agency news, people on the move and brand buzz.

Are you ready to work with LGBTQIA+ influencers?

Are you ready to work with LGBTQIA+ influencers?

While many agencies and brands may be keen to work with diverse spokespersons, they must adapt PR strategies carefully for each market and be aware of the perils of 'pridewashing'.

Neutrogena documentary changes consumers’ approach to skin health

Neutrogena documentary changes consumers’ approach to skin health

The Kerry Washington-produced film follows the skin health journeys of seven families.

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR

The firm will help the organizations expand fundraising and outreach nationally.

Morning Consult hits unicorn status

Morning Consult hits unicorn status

The company announced a $60 million series B funding round at a $1.01 billion valuation.

There’s ‘No Stopping New York’ post-pandemic

There’s ‘No Stopping New York’ post-pandemic

The campaign by SS+K and the Mayor’s Office of New York claims the city is back by celebrating its city’s everyday heroes.

Campaign Chemistry: Visible’s Minjae Ormes

Campaign Chemistry: Visible’s Minjae Ormes

Ormes chats about Visible, the role of the modern marketer and why the industry must tackle inclusion before diversity.

Carolyn Everson is leaving Facebook

Carolyn Everson is leaving Facebook

The global ad chief departs after a decade with the company.

Saks Off 5th celebrates Pride with gender-neutral clothing line

Saks Off 5th celebrates Pride with gender-neutral clothing line

The partnership includes the Phluid Project’s capsule collection and corporate DE&I training.

Edelman hires Christoph Becker as global chair of integration

Edelman hires Christoph Becker as global chair of integration

Becker will lead integration of Edelman’s creative, intelligence and digital offerings.

Colgate's new hum: Brand unveils global sonic branding

Colgate's new hum: Brand unveils global sonic branding

What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.

Hispanic multicultural agency H Code expands offering to Black audiences

Hispanic multicultural agency H Code expands offering to Black audiences

B Code develops solutions to help brands reach, inform and connect with Black consumers.

Wendy’s creates ad within 7 hours based on young fan’s idea

Wendy’s creates ad within 7 hours based on young fan’s idea

The brand reacted swiftly after Julien Jantos’ mom tweeted his idea for a Wendy’s commercial called The Burger.

Edelman US brand practice chair Michele Anderson departs

Edelman US brand practice chair Michele Anderson departs

Smita Reddy will replace Anderson as chair and will continue to lead the firm’s relationship with Unilever.

Omnicom shows 'small uptick' in US workforce diversity by end of 2020

Omnicom shows 'small uptick' in US workforce diversity by end of 2020

The holding company has pledged to publish staff diversity reports every six months.

Hennessy and the NBA spotlight basketball’s cultural movement

Hennessy and the NBA spotlight basketball’s cultural movement

Droga5’s campaign ‘Make Moves That Start Movements’ stars Russell Westbrook, Victor Solomon and Alex Taylor.

Digital book club Literati launches first national ad campaign

Digital book club Literati launches first national ad campaign

Literati is encouraging users to dump their old book club and join a digital one led by famous figures.

How the tide turned for black-owned media company The Africa Channel

How the tide turned for black-owned media company The Africa Channel

Diverse media spend commitments have had a direct impact on business.

How Amazon should respond to scrutiny over MGM acquisition

How Amazon should respond to scrutiny over MGM acquisition

The $8.45 billion deal still needs antitrust approval.

The ingredients of a perfect Pride campaign

The ingredients of a perfect Pride campaign

In the second edition of our series exploring how to celebrate Pride authentically and with compassion, Initiative Australia's Olivia Warren shares a personal account of her work on LGBTQIA+ campaigns—and which brand she will never buy from again.

Edelman builds on Trust Barometer with Trust Institute launch

Edelman builds on Trust Barometer with Trust Institute launch

The institute will be a global center for the study and cultivation of trust in business, government and media.

Why Publicis Media isn’t sharing its diverse-owned media commitment

Why Publicis Media isn’t sharing its diverse-owned media commitment

The company has internal goals, but publicly is trading lip-service for action.

Brands: support LGBTQ+ organizations for Pride month

Brands: support LGBTQ+ organizations for Pride month

Consumers want to see action — along with the rainbow merch.

Movers & Shakers: Coinbase, TJ Maxx, Publicis, Klarna and more

Movers & Shakers: Coinbase, TJ Maxx, Publicis, Klarna and more

This week’s agency news, people on the move and brand buzz.

How companies can address mental-health concerns in the pandemic

How companies can address mental-health concerns in the pandemic

Taking time for casual conversations and stress breaks can add support and help de-stigmatise mental-health challenges.

UN rep to marketers: You can set off the change the world needs on sustainability

UN rep to marketers: You can set off the change the world needs on sustainability

Also, if your company fears being accused of greenwashing, maybe don't engage in greenwashing, advise leaders from Unilever and Dole.

Campaign, WFA and Kantar launch industry-first global diversity study

Campaign, WFA and Kantar launch industry-first global diversity study

National advertiser and agency associations across 27 markets, including EACA and VoxComm, will promote research and encourage local marketers to participate.

Campaign Chemistry: You & Mr Jones

Campaign Chemistry: You & Mr Jones

Founder and CEO David Jones and partner Emma Cookson join Campaign Chemistry to talk about the brand tech model of the future.

VMLY&R adds chief science officer

VMLY&R adds chief science officer

The hiring of Sean Rooney continues a personnel hot streak that started during the pandemic.

As brands produce more content, production houses launch brands

As brands produce more content, production houses launch brands

High-quality branded content offers a way to convey brand messaging via streaming platforms such as Netflix that generally don’t allow traditional advertising.

Motel 6 launches first ad campaign since parting ways with The Richards Group

Motel 6 launches first ad campaign since parting ways with The Richards Group

The campaign, by Barkley, aims to speak to a broader audience and connect emotionally with guests.

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