News & Analysis
Nathan Young steps down as president of 600 & Rising
The advocacy group will undergo a structural transformation to focus on leadership from the bottom up.
Outdoor campaign asks New Yorkers to ‘Trust Black Women’
The New York Women’s Foundation is taking these times of social awareness to remind people to invest in leaders that break the stereotypical mold.
Peloton names Dara Treseder head of global marketing, communications
The fitness brand is reorganizing its marketing structure.
You & Mr Jones acquires Collectively
Collectively will join forces with theAmplify, an influencer platform You & Mr Jones acquired in 2016.
Seven Letter to pitch for Japan's DC embassy
The work includes media relations and digital ad campaigns.
Matt McGrath named Deloitte global CMO
Based in Australia, he will retain his existing role of APAC CMO, while Rochelle Tognetti becomes Deloitte's Australia CMO.
Bacardí sponsoring a geofenced, online concert series in lieu of summer festivals
A reason for “cheers” exists, with canned rum cocktails a bright spot for the spirits company.
Coronavirus Briefing: Support for mask mandates, the pandemic versus the U.S. and flourishing misinformation
This week’s Haymarket Media Coronavirus Briefing is 1,131 words and will take you six minutes to read.
GSK partnered with Pandora to integrate music and movement into arthritis treatment campaign
GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
Deutsch LA closes office and will consolidate at agency’s Steelhead production facilities
The agency is letting the lease expire on its warehouse-like facilities, saying ‘our business is about people, not real estate’
Disney makes direct-to-consumer push as pandemic hammers legacy businesses
Subscriber numbers across new platforms crosses 100 million, as 20 channels to be shuttered as part of new strategy
Ogilvy New York names Danilo Boer and Marcos Kotlhar chief creative officers
After partnering together at BBDO, the duo will join Ogilvy’s New York office.
Actor Morgan Freeman narrates GS&P film about plastic waste in oceans
The short documentary-style video, funded by Google, supports one of the UN’s Sustainable Development Goals.
HR, diversity leader Melissa Boone joins Haymarket Media board
Boone will advise Haymarket’s executives and HR leaders on the company’s diversity, equity and inclusion agenda.
Should brands rethink their TikTok strategy?
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
Got Milk? returns to advertising with spots by PR firm Weber Shandwick
National milk board uses found footage and influencers for spots that will air on broadcast and digital - including a TikTok challenge with Olympic swimmer Katie Ledecky.
Startup looks to outfox ‘bloated’ agency model with nimble freelancers
Two LA advertising veterans launch Area of Expertise to curate teams of experienced talent for agencies, production houses and brands.
Walter Geer joins VMLY&R as executive creative director
Geer was previously SVP and group creative director at TBWA\WorldHealth.
Deutsch LA joins forces with an emerging talent program to bring diversity to the set
The Commercial Directors Diversity Program is looking for agencies to hire underrepresented talent for commercial productions.
The NBA is back and Nike, too, with an ode to sports and society
Megan Rapinoe narrates the 1:30 short film by agency Wieden+Kennedy that features a galaxy of Nike endorsers and everyday athletes.
UM’s Arielle Garcia: Privacy must become a business imperative
Her new role as the media giant’s first chief privacy officer covers the vast scope of a consumer’s personal preference to a world of local, national and global compliance regulations.
Giant Spoon targets fellow creatives for HP
As working from home becomes a long-term prospect, HP wants to grow the niche of PCs that handle AI, 3-D and animation.
Coronavirus Briefing: Vaccine optimism, GOP's stimulus and MLB in crisis
This week's Haymarket Media Coronavirus Briefing is 1,202 words and will take you 6 minutes to read.
USAA creates chief brand office with three appointments
Tony Wells has been named the company's chief brand officer.
Experiential isn't dead, it's just being redefined
The marketing technique represents the absence of channel, allowing it to flourish even during a pandemic.
FIG helps Waze express driver moods
In its first project for the Google navigation app, the agency depicted Bold, Furious, Prickly and Wild as common driver emotions.
SAP chooses OMG for global media remit
A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.
Corporate siblings Code and Theory and Scout Health join forces
The new unit, Code and Theory Health, will attempt to bring advanced digital experiences to the rare-disease realm.
Ogilvy Health names Renata Florio chief creative officer
Florio joins from a creative leadership role at Ogilvy New York.
Hollywood action director chases off sedan category's sedate image
Kia's campaign by David&Goliath features livestream stunt-driving demo and ads during Emmy nomination presentation.
Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign
Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.
Hold the PRess merges with creative diversity advocacy group 600 & Rising
Hold the PRess will operate as an extension of 600 & Rising, said cofounder Nysah Warren.
Burger King clears the air: Chain says it has not pulled its flatulent cow campaign
CMO Fernando Machado said a report that the initiative has been discontinued is incorrect.
Secret demands more from the media in covering women's sports
The deodorant brand supports gender equality while the WNBA walks out for Black Lives Matter.
Pastrami and why: Bay Area shop Division of Labor sells insights and ads like cold cuts
The agency was inspired by Manny's Deli in Chicago, which asked customers on Twitter not to forget the Windy City institution.
Jon Iwata named Ogilvy senior adviser
The longtime IBM executive is also serving as the inaugural Ogilvy fellow at the Center for Customer Insights at the Yale School of Management.
BBH to be integrated into Publicis Groupe in China, India
New leadership team has been appointed to oversee the integrated creative business in China.
Sam Adams' 'Cousin from Boston' quizzes Red Sox legend about new MLB rules
The new ad was shot by GS&P cofounder Jeff Goodby and will air in New England.
Publicis Groupe Q2 revenue drops 13%
CEO Arthur Sadoun said the U.S. had a solid performance, helping to limit Publicis' overall revenue decline.
Scotts Miracle-Gro rethinks pre-COVID campaign to go beyond the growth story
Alongside agency VaynerMedia, the garden line goes for reconnecting with nature and the togetherness of back-yard life instead of the typical lawn-care imagery.
Campaign talks to two new leaders tasked with reenvisioning DDB
Talent, creativity and embracing the giant inside are a few of the forces they will leverage to move forward.
DDB Worldwide names new global and North America CEOs
Marty O'Halloran promoted to global CEO and Justin Thomas-Copeland takes the top spot in North America.
Chris Rowson joins MullenLowe New York from TBWA\Chiat\Day
Design-first talent looks forward to joining leadership team of passionate, progressive thinkers.
Yelp searches tell the story of coronavirus spikes
The crowd-sourced review site's new economic report tracks the fate of small businesses and shows a rise in searches for Black-owned enterprises.
Coca-Cola is 'exiting some zombie brands'
CEO James Quincey laid out the company's plan for increased marketing effectiveness and efficiency after lackluster Q2 results.
Stella Artois: First in line for a filming permit, inside celebs' homes and remote shoots - the reality of creativity during coronavirus
Campaign gets the full skinny from PJ Pereira about filming one of the few big production ads of this COVID-19 season.
Snapchat names former Laundry Service CCO as head of global creative
Leo Macias joins the messaging app this month.
Mobile click fraud jumped 62% during peak COVID-19 months
"Click fraud has grown in sophistication over the past several years..."
One-word answers special edition: Favorites from the first half of 2020
Here are 8 of the best answers from January to now.
Nearly half of senior brand managers are dissatisfied with COVID-19 response
Forsman & Bodenfors survey includes insights from marketing decision makers in the U.S. and Canada.
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