Latest news
Neil Heymann returns to Accenture after brief stint at Publicis’ Le Truc
The former Droga5 global CCO decamped to Publicis less than a year ago to open its New York-based creative collective.
MAC unveils Viva Glam x Keith Haring lipstick collaboration
Since 1994, the brand’s Viva Glam collection has donated 100% of proceeds to help fight HIV/AIDS.
5 questions for Lush brand director Wendy Kubota after the brand ditched social media
Some call it a publicity stunt, but Lush says it is putting ‘people over profit’ in quitting social media.
How 10 companies are doing their part to celebrate Giving Tuesday
From fighting hunger to supporting veterans, organizations are hosting a range of Giving Tuesday campaigns.
Ad Council: Texas or Tennessee barbecue? Try both once you’re vaccinated?
The push from the Ad Council is focused on states with low vaccination rates.
Spotify's 2021 Wrapped campaign includes games, videos and interactive features
Spotify listeners in more than 30 markets can blend their playlists with friends, check out their audio “auras” and view curated movie-style soundtracks to their lives.
Innovid trades on the NYSE under ‘CTV’ ticker
The ad tech company announced in June it would go public via a SPAC.
Dentsu raids DDB for global chief strategy officer
Dual role includes strategy for clients and corporate strategy for agency group.
Anti-vaxxers make Tesco Xmas TV spot second-most-complained-about ad of all time
Supermarket’s ad – which does not appear to break any rules – is near breaking record set by “It’s Oscar time” by Paddy Power, which drew 5,525 complaints and was deemed to bring 'advertising into disrepute'.
Dive into the future of TV measurement at our next virtual event
Join Campaign US and a lineup of esteemed industry experts for Convene: The Future of TV Measurement, on Thursday, December 9 at 12 p.m. ET.
Agency news
Mike Law named US CEO of Carat; Angela Steele moves to Publicis Groupe
Steele is leaving Carat for a global role at the French holding company.
PPLSI names Cara Whitley as CMO; appoints You & Mr Jones as AOR
Whitley will oversee advertising, media planning and placement for brands LegalShield and IDShield.
New Forsman & Bodenfors CEO eyes new phase in its growth ambitions
Emboldened by the Stagwell-MDC merger, Toby Southgate wants to see F&B get bigger and better, but not at any cost.
Campaign AI global new-biz client spotlight: Automotive takes the lead in September
Omnicom scored Mercedes-Benz
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Eerie TimeTo ad highlights danger of sexual harassment as people return to the office
Created by Lucky Generals, the urgent ad moves TimeTo's 'where do you draw the line?' tagline onwards, urging businesses 'it's time to draw the line' by signing up for TimeTo training.
Brand news
Coca-Cola heads back on the festive road with Christmas truck tour and iconic ad
The tour is starting in Scotland and is expected to travel to London.
Pepsi recycles its 2020 Christmas ad and invests in offline experiences
Festive partnerships with Hyde Park Winter Wonderland and Backyard Cinema.
Butterball celebrates Turkey Talk Line’s 40th anniversary on TikTok
The iconic hotline, created with Edelman, has assisted with cooking thousands of Thanksgiving turkeys.
Kum & Go enlists TikTok star to conduct fake ‘prank’
Kyle Scheele is pretending the chain had nothing to do with the Kyle Scheele Meale idea. But, uh … it did.
Case study: How two health equity organizations and Ciara raised awareness about cervical cancer
The organization’s Cerving Confidence campaign, in partnership with the megastar singer, encouraged Black women to get screened regularly.
Creative news
‘High History’: Kiva Confections shares history of cannabis in digital series
The cannabis brand tapped Chris Klemens, Rachel Wolfson and Ira Madison III for a cannabis-inspired version of Comedy Central’s ‘Drunk History.’
Apple holiday ad tugs on heartstrings—but not too tightly
A sweet girl-befriends-snowman tale directed by a famous father-son film director duo.
How McKinney gamified a campaign to raise awareness about homelessness
SPENT illustrates the fine line between financial stability and poverty.
New York Public Library spoofs patrons for Black Friday
The campaign touts “free books for all” through the NYPL and emphasizes its new fine-free policy.
Ad of the week: Zulu Alpha Kilo’s ‘Awards Gone Wild’
The satirical spot shows how far adland will go to win a trophy.
Media news
NBCU develops creative quality controls for digital ads
The new technology aims to create a better viewing experience for the consumer and, in turn, the advertiser.
MediaCom launches data-based tool to drive creative performance by up to 50%
The new system will include an algorithm that uses information on emotional response and attention levels.
Eli Lilly moves global media brief to Zenith after nearly 20 years with OMD
The review concludes a two-decade relationship between OMD and the pharmaceutical giant.
PHD on alert as VW reviews group-wide global media planning and buying
Review, which covers group brands including VW, Audi, Skoda and Seat, will kick off in 2022. PHD's contract expires in 2023.
Travel adspend recovery stalled until 2023 despite 36% boost next year
Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.
Lush departs social media (again) until digital giants clean up their act
Lush departed social media before, back in 2019.
Buying through social media offers huge opportunity for brands, report says
The report was produced by media agency Essence, its first major research dive into social commerce.
Future of retail? China’s livestream shopping craze attempts to gain U.S. footing
The growing trend is both a risk and an opportunity for brands and influencers. `
Telemundo gears up for the 2022 FIFA World Cup in Qatar
Ad sales for the global soccer tournament are already outpacing 2018 sales.
Google consolidates global media account with WPP's Essence without a pitch
The tech giant has worked with Essence for years, but Omnicom Media Group has handled offline media.
Tech news
Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
The tech firm has been under investigation by the UK regulator over competition concerns.
Meta’s Nicola Mendelsohn lays out opportunities for brands in the metaverse
In a blog post, the company formerly known as Facebook said advertisers can take advantage of virtual learning experiences and networking.
Snap opens an AR holiday market for Black Friday
The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.
Facebook gives advertisers contextual brand safety controls in the NewsFeed
Omnicom Media Group says it is “a step in the right direction.”
AT&T and Twitch create a mentorship program for aspiring streamers
AT&T will also upgrade streamers’ equipment and sponsor their first stream.
Index Exchange overhauls its platform and rebrands for the privacy era
The 17 year-old programmatic exchange has rearchitected its platform to solve for speed, cost and privacy.
Ad Fontes Media raises $800,000 in pre-seed funding round
The funds will be used to develop its media bias measurement capabilities.
Advertisers sign open letter calling out tech platforms for climate misinformation
The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.
How The Body Shop gave Black TikTokers the credit they deserve
The brand’s “Spread Love Challenge” honored Black creators whose original dances have been appropriated on the platform.
Eyeota acquired by Dun & Bradstreet
With acquisition of Singapore-based Eyeota and US-based firm NetWise, the company says it will make it easier for marketers to combine online and offline data for personalised B2B marketing.
Reader polls
Employees don’t want a mandated return to the office, says poll
The non-mandated hybrid work model wins the popular vote.
What is your ideal working situation?
Do people ever want to return to the office?
People want brands to drop Travis Scott
Brands have a tough call to make in the aftermath of the Astroworld tragedy.
Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?
The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.
Would you work on repositioning a fossil fuel brand?
As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.
Lookin’ good, Nielsen
Campaign US readers like the measurement company’s new logo.
Nielsen unveils its new logo
The rebrand comes amid media measurement turmoil and the sale of Global Connect.
Can Facebook still save its reputation? Does it even matter?
Campaign US readers think the company still has time. But what about its intentions?
Are Facebook’s changes to Instagram too little, too late?
Instagram will launch a feature to encourage teens to “take a break.”
Advertisers will only boycott Facebook in spirit
Campaign US readers think recent revelations about the company will not impact its bottom line.
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