News & Analysis
Pinterest and Shapermint prove it pays to be body positive
The DTC shapewear brand drove $3 million in incremental revenue on Pinterest with body positive ads
Building a more inclusive workplace
As we approach the tail-end of a particularly tumultuous year, it’s time to build personal plans and strategies that achieve real inclusion in our industry.
Snoop Dogg takes doggystyle to dizzying new heights in Just Eat’s Christmas ad
Spot follows on from May’s toe-tapping campaign.
Visa picks Wieden + Kennedy for creative, Publicis Groupe for production
The announcement caps off a $200 million creative review kicked off in July.
Agency leaders endorse choose-your-ad platform Into-It
Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.
Nike Japan ad receives backlash—but is incidentally brilliant
A moving new film by W+K and Nike sparks debate about racism in Japan.
Dior's localisation strategy in China pays dividends
Through its efforts to localise in China, the Christian Dior group recorded $21.6 billion in revenue during the first half of 2020, with 12% organic growth.
Fever pitch: What lockdown pitches have been looking like for agencies
Senior ad folks talk to Campaign India about mastering the virtual pitch.
Stella McCartney names new CMO
Peter Chipchase was chief communications and strategy officer at members club Soho House.
Amstel's global brand director on China launch
Amstel, which this year celebrates its 150th anniversary, is preparing a marketing push to announce its entrance in China for the first time.
Campaign US launches inaugural Media Awards
The awards celebrate groundbreaking work and talent across media planning, buying and sales.
Movers & Shakers: Motel 6, LVMH, Black Friday, Kustomer, Wondery
This week’s agency news, people on the move, tech and media must-reads.
MKG elevates two female leaders, signs five-year contract with U.S. Marines
The women-owned agency is redefining experiential during the COVID-19 era.
Coke's 'Holidays are coming' outperforms all of this year's new Christmas ads
However the brand’s new ad by Taika Waititi, ‘The letter’, was one of the next-best performers in Kantar study.
Infectious Media sells to Kepler Group with global expansion plans
Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.
Samsung follows onion film with a grinning dog
The project is the latest in the brand's 'Inspired by a true photo' campaign.
Sid Lee acquires LA-based agency Denizen, names Vito Piazza global CEO
The Canada-based creative agency is doubling down on growth in the U.S. and Europe.
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Constant Contact and ATTN encourage shopping small for the holidays
The email marketing platform will take over ATTN’s “We Need This” Instagram page to share stories from small businesses.
Nielsen names global chief marketing and communications officer
Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.
Travel brands must put people first this holiday season
Travel has picked up in fits and starts since the pandemic began, but brands should be careful in their efforts to spur demand this holiday season.
TikTok shares its most creative brand campaigns of 2020
Virgin Media, O2 and Mastercard feature.
Unilever to test four-day working week in NZ ahead of possible global rollout
Employees will slash their working hours by 20% on the same payroll.
Getty Images teams up with GLAAD to enhance transgender representation
The organizations created guidelines for photographers that aim to enhance commercial imagery of transgender and nonbinary people.
Spotify’s 2020 wrapped campaign is all about gratitude
The streaming platform unveiled its famous year-end campaign this week as an homage to the hard-hit music industry.
Agency recruiters join forces to tackle the industry’s diversity challenges
Allies in Recruiting (AIR) is the first collective of advertising and marketing recruiters dedicated to sharing knowledge and promoting diverse and inclusive hiring practices.
Junior job market facing ‘crisis’ as companies hit brake on hiring
UX roles and health writer positions become among the most desirable in advertising and marketing.
How FILA transformed its e-commerce approach
The century-old sportswear brand hadn’t invested much in e-commerce. Then COVID-19 hit.
Shuttlerock formalizes global expansion plans
Business has won briefs from major global clients during Covid-19 looking to create personalised social assets efficiently and at scale.
Mastercard on the enduring relevance of Priceless
The 23-year-old brand platform has evolved over time, especially during the pandemic.
Politics aside, brands aren’t giving up on polling platforms
Political polls are having another reputational crisis. Market research is a different story.
Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio
Florida Paints founder Don Strube shared how he got the star to join his small business.
Christian Juhl on modernising Group M, TV's resilience and Nick Emery's exit
TV is still 'best place' to reach people at scale.
Covid erased $63bn in global adspend, and 2021 will only give back 59% of that
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
Agency models holding back digital transformation for brands, CMO survey warns
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.
Amanda Morrissey to lead Vizeum and iProspect through merger
Former Publicis Media UK CEO will lead a unified senior team.
Ben & Jerry's: don't expect instant gratification on purpose work
Ice-cream brand's Nicola Simmons was speaking at Campaign's Purpose Summit.
UK govt confirms it wants to create new ad market enforcer for Google and Facebook
Tech giants would be subject to fines for unacceptable behaviour and market abuse.
Facebook to repay advertisers after miscalculating metrics
Social network is offering one-time credit to advertisers that were 'meaningfully affected'.
Diageo reveals 10-year sustainability plan
Promoting positive drinking and achieving net zero are part of the brand’s ambitious plan to deliver the UN Sustainable Development Goals by 2030.
Udderly brilliant: Why Gen Zers are learning about dairy farming on Minecraft
Dairy Management turns to young interns for inspiration.
Gig-economy click farms surge during Covid-19
Underground marketplaces that employ real people to click on ads have seen a surge in interest during Covid-19, as displaced workers turn to fraud for financial respite.
Movers & Shakers: Ad Council, Ford, Experian, Snap, Macy’s HomeGoods, Triscuit
This week’s agency news, people on the move, tech and media must-reads.
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Ancestry wants to help people connect virtually this holiday season
The family history company is offering free access to family stories through Cyber Monday in holiday campaign
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How one director pulled off a remote shoot for State Farm
For director Zack Seckler, shooting remotely during a pandemic is challenging -- but doable
Former Jack Morton directors Sam Moqbel and Jamie King launch ad agency
Shop has been founded on 'optimism'.
Female entrepreneurs disproportionally affected by pandemic
Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.
C-suite leaders seek comms consultancy during pandemic
Business leaders are more cognisant about purpose-driven goals and employee engagement during Covid, leading to an increase in C-suite comms counsel at this time.
Startup Spotlight: Why We Are Rosie put diversity at its core
The 6,000-person freelance network is leaning into the trends of flexibility and diversity in the advertising industry.
Havas wins $300m global media for Douwe Egberts owner
Offline incumbent will now buy all the company's media outside North America.
Five agency-brand models will define 2020s, IPA report finds
Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
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