Latest news
Publicis pushes back US office return as Delta looms
An internal memo details the holding company will push back discussion of a formal return to the office until Q4.
Gen Z isn’t influenced by brand vaccine campaigns
A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.
WarnerMedia launches brand studio, House of Max
The studio will help advertisers develop custom creative for WarnerMedia’s entertainment properties, including HBO Max.
Alibaba doubles investment in sales and marketing as Q1 profit slips
Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.
Now boarding: Agencies adjust to business travel in the COVID era
As schools and offices reopen, agency executives are taking to the skies — but the industry is reassessing its approach to corporate travel.
Publicis Groupe partners with TikTok on social commerce
The holding company will test the platform’s new social commerce products and access exclusive research.
Cannes Lions 2021: Titanium Lions creative debrief
Campaign US editor Alison Weissbrot interviewed Titanium Lions jury president Susan Credle about this year's award-winning work.
Mindshare shuffles leadership, reveals “good growth” positioning
WPP media firm’s new stance comes as clients and employees seek more sustainable growth.
Fandom has a new look
The rebrand gives the fan enthusiast site a clear and consistent message.
Edelman acquires Basilinna, rolls out boutique advisory firm
Edelman Global Advisory will be led by Basilinna founder and CEO Deborah Lehr.
Agency news
Wavemaker CEO looks to 'strongest region' Asia for a third of future business
Toby Jenner tells Campaign why the agency reinstated APAC-level leadership, why China shouldn’t be ringfenced and how internal changes are expected to pay future dividends.
_126.jpg)
Meet Liberally, the non-profit creative agency set up to amplify minoritised voices
Campaign spoke to Daisy Rogers, founder and creative director of the agency with the audacious task of trying to create belonging for underrepresented people, while forgoing traditional investment.
Publicis Sapient creates chief growth officer role
Arthur Filip joins the digital agency from HCL Technologies.
S4 unites MediaMonks and MightyHive under new brand: Media.Monks
Media.Monks will offer clients one front door to walk in with flexibility to tap into capabilities and subject matter experts across the group.
Agencies scramble to attract talent amid shortage
As agencies face a talent crunch, they are re-evaluating their recruitment and retention efforts.
Just Eat Takeaway puts global media agency review on menu
Winner-takes-all pitch follows creative review.
Adland is ready to fly
Business travel is trending back up amid vaccinations and relaxed restrictions.
Leadership changes lead to attrition at the top of Ogilvy Health
Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.
McCann makes leadership change involving multiple continents
The network moves Alex Lubar to North America, adds APAC oversight to Ghassan Harfouche's MENA/Turkey remit and names Ji Watson CEO in Japan.
Movers & Shakers: Pizza Hut, Athleta, Frito-Lay, McDonald’s and more
This week’s agency news, people on the move and brand buzz.
Brand news
As Delta looms, should brands rethink live events sponsorships?
Large crowds and little social distancing at events over the past weekend remind brands of the risk.
Tiffany tarnishes itself with a vapid, unoriginal, insulting campaign
If you'd asked a high school advertising class to come up with a campaign to "youthify" the Tiffany brand, this is exactly the shit they'd come up with, writes The Ad Contrarian.
Ladbrokes drums up support ahead of football season with two-pronged campaign
Campaign builds on Euro 2020's 'Drummers'.
Hofmeister’s George the Bear set for return after brand appoints MBAstack
MSQ agency will create campaign to promote crowdfunding drive for relaunched beer.
Reverb brings the magic of local music stores across the globe
“The World’s Local Music Store,” created by Gravity Labs, is Reverb’s first brand awareness campaign.
_1.jpg)
Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign
The youth-focused campaign promotes drinking more water.
Marriott International staggers global campaign release in APAC
How Marriott's regional CMO is adjusting campaign rollout plans to coincide with the reality of uneven post-pandemic revival.
Prudential Financial reintroduces iconic rock logo to the next generation
The whimsical spot, created by StrawberryFrog, centers on financial stability.
_119.jpg)
Is this year’s Olympics still a golden opportunity for brands?
Tokyo 2020 has been beset by problems unforeseeable before last year – but is it still a premium marketing platform?
How Tulipán turned the Olympics no-sex policy into a brand campaign
The sexual care brand capitalized on the policy by offering Olympic athletes a self-pleasure kit.
Creative news
Ad of the week: McDonald’s “Loyal”
The spot follows one McDonald’s customer from childhood to parenthood.
Tokyo Olympics inspires outstanding and outlandish art
These art pieces and installations show that the world’s (second) biggest sporting event can inspire humans and robots alike.
Inside the dystopian PSA about voting rights starring Katy Perry and Orlando Bloom
The couple, in their onscreen debut, stressed the importance of passing the For the People Act.
.jpg)
Tokyo Olympics 2020: 8 ads pulling for the gold
Campaign US rounded up some of the games’ most buzzworthy creative work.
Ad of the week: Samsung’s “Be There”
The spot, created by The Community, gives fans a virtual ticket to the Tokyo Olympic Games.
Why JewBelong is trying to “rebrand” Judaism
The nonprofit fights antisemitism in a recent OOH campaign.
OOH creativity gets innovative as pandemic restrictions lift
Brands are fighting to stand out as people return to commuting and outdoor gathering.
Ad of the week: Harlem Children Zone’s “One Decision For Us”
The spot, created by VaynerMedia, encourages vaccinations through spoken word.
Campaign brings the BIG Awards to the U.S.
The creative awards program will put up-and-coming, diverse creatives front and center to help the industry identify the next generation of talent and work.
.jpg){kind=icon}
Ad of the week: Sprite’s “They Need Guidance”
The spot, created by GUT Buenos Aires, shows the cultural differences between Gen Z and their parents.
Media news
Twitter introduces shopping module
A carousel of products that businesses can place in their profile section enters a pilot phase in the US.
Democrats to tackle health misinformation on social media platforms
A new bill, introduced by Sen. Klobuchar, proposes removing liability protections from platforms that spread inaccurate health information.
NBCUniversal ad revenue rose 32% in Q2, thanks to live sports
Streaming service Peacock picked up 54 million sign-ups thanks to new content.
Interview: William Eccleshare quits as Clear Channel CEO after ‘fantastic run’
Departing chief talks to Campaign.
Spotify’s podcast ad revenue skyrocketed 627% in Q2
Demand for podcasts are high on the platform as it opens up programmatic inventory and inks exclusive deals with big names.
Google ad revenue crosses $50bn in Q2
Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.
Attention: How far away is it from becoming the ad industry's currency?
Attention-based metrics are heralded by advocates as a panacea to digital advertising's transparency issues, promising to remove the guesswork from metrics and prove true effectiveness. What is standing in the way of attention becoming mainstream?
UM kicks off fourth annual Global Impact Day virtually
This year’s event will take place over the course of two days and encourage employees to participate in projects of their own choosing.
YouTube moves to bolster credible health content
The platform’s new features are designed to prioritize reliable information and combat false assertions.
Publicis Groupe acquires CitrusAd as the retail media space heats up
The retail media platform will live under Epsilon.
Tech news
TikTok promotes Katie Riccio Puris as head of global brand and creative
She will report directly to TikTok global head of marketing Nick Tran.
Campaign Chemistry: GoDaddy CMO Fara Howard
Howard talks about how GoDaddy supports small businesses and the pros and cons of in-housing creative.
McKinsey: Telehealth ‘quite substantial and sustained’
Even after its pandemic surge abated, telehealth usage remains 38 times higher than it was prior to March 2020.
Discord’s new short film features Danny DeVito and Akwafina
Discord — The Movie builds on the platform’s “imagine a place” campaign.
Consumers want control over ads served
A study by MAGNA and Brave shows consumers engage more with privacy protected ads.
Twitter ad revenue crosses $1bn in Q2
Social-media platform sees overall topline grow by 74% as pandemic rebound and spike in user metrics drive growth.
The story of a start-up making online ad buying ethical
Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.
Tinuiti becomes first U.S. indie agency with TikTok campaign management badge
The badge allows the agency to grow its TikTok capabilities and offerings.
Netflix boosts marketing spend by 39% in second quarter of 2021
Streaming service also recorded rises in revenue and operating profit in Q2.
Good-Loop launches ad tracker to monitor carbon cost of digital campaigns
Green Ad Tag detects data transmission in real time, allowing for variations in territory, device, bandwidth use and time of day.
THE CAMPAIGN FIX
Stay in touch and make sure you are part of the conversation with our editorial bulletin
SIGN UP FOR FREE