News & Analysis
Eos launches ‘Bless Your F*ing Cooch’ shaving cream line inspired by TikTok creator
Carly Joy’s candid review of eos’ shaving cream led to a massive sales spike.
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing.
Deutsch LA drops NFT art collection to raise #StopAAPIHate awareness
The collection includes 12 pieces by Asian artists and encourages donations to Stop AAPI Hate.
How Good Humor is spreading the word about its new, RZA-created jingle
The brand is giving away 100 music boxes to ice-cream truck drivers.
Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
Ad of the week: Walmart’s ‘Feeding More Than Hunger’
LeBron James’ mother, Gloria, shares personal struggles with food insecurity.
Movers & Shakers: Amazon, Harry’s, White Claw, Yahoo Answers, and more
This week’s agency news, people on the move and brand buzz.
Publishers view end of the cookie as an opportunity to work with brands
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
United Airlines pushes back against complaints about pilot diversity push
The airline is clarifying its qualifications for hiring future pilots.
Jack Morton promotes agency vet Natalie Ackerman to EVP of talent and inclusion
Ackerman will serve as the firm’s first DEI executive.
Twitter: Performance is our ‘Number One’ focus in 2021
The social media platform is doubling down on direct response advertisers.
Campaign Chemistry: Del Monte CMO Bibie Wu
Wu talks about innovation, brand purpose and the DE&I movement.
How agencies are increasingly profiting from missing people
Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.
AstraZeneca's vaccine comms: Why 'slick and corporate' isn't always best
The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.
2021 Brand Film Awards shortlist revealed
PRWeek, MM+M and Campaign US present the finalists for the annual awards show.
Edelman promotes Russell Dubner, Lisa Osborne Ross
The firm is naming Dubner global vice chairman; Osborne Ross is succeeding him as U.S. CEO.
How the pandemic transformed our grocery habits
Instacart’s Essential Insights report revealed more family members are sharing the shopping load while seniors migrate online.
Brand beware: This TikTok trend is threatening food businesses
Restaurant workers are dishing on what really goes on in the kitchen.
Making the most of measurement on Clubhouse
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
Wakefern picks Huge for digital brand strategy account
The food cooperative owns brands including ShopRite, Price Rite, The Fresh Grocer, Fairway and Gourmet Garage.
Zillow brings emotion into the real estate category in new campaign
“To Move is to Grow” highlights Zillow’s expanded product offerings and brings humor and emotion to a typically product-focused marketing category.
Publicis Groupe’s Men of Color Alliance and Snapchat launch multicultural student education program
The inaugural program teaches students about topics including creative strategy, engineering and ad products.
TikTok and IPG Mediabrands launch global creator partnership
The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience.
Cindy Gallop to chair Campaign US Power of Purpose Awards
The deadline to apply is Friday, April 9.
“All In” campaign raises awareness for San Francisco’s homelessness crisis
Media Cause’s OOH campaign asks tough questions to turn misperceptions into education.
Trinity Health launches vaccine education campaign for BIPOC communities
The campaign extends across 14 underserved regions in the U.S.
Major League Baseball drops Atlanta due to Georgia voting law
The 2021 All-Star Game and MLB Draft will relocate in protest.
John Shea named CEO of Octagon Sports and Entertainment Network
Longtime CEO Rick Dudley will become chairman of OSEN, part of the IPG DXTRA agency network.
3 Burger King hits and misses from outgoing RBI CMO Fernando Machado
Machado leaves behind a risk-taking legacy.
Crocs promotes Heidi Cooley to CMO
She replaces Terence Reilly, who left the brand in May 2020.
Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign
The pharmacy giant is out with an integrated marketing and communications campaign.
Four takeaways from Google’s advanced TV insights study
CTV and programmatic persevered in the pandemic as TV consumption shifted.
‘Better to reign in hell than serve in heaven’: MSCHF responds to Nike lawsuit
The art collective breaks its silence over ‘Satan Shoes’ controversy.
Inside PrendeTV, Univision’s new AVOD service
The Spanish language streaming service launched on Wednesday.
Ad of the week: Ambev’s ‘Dear Trash’
Sunset DDB’s animated short encourages sustainability with a sweet story of friendship.
Magna revises U.S. ad spend forecast upwards as economy rebounds
The vaccine rollout and signs of recovery are driving ad spend back up.
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Movers & Shakers: Google, Peeps, Lay’s, Nerf, and more
This week’s agency news, people on the move and brand buzz.
Delta, Coca-Cola now say they strongly oppose Georgia voting law
In an abrupt turnaround, the CEOs of both Atlanta-based companies are calling S.B. 202 unacceptable.
Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0
The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.
Nike sues MSCHF for trademark infringement over ‘Satan Shoes’
The custom shoe is on-brand for the art collective, but it backfired.
Campaign US to stream The ANDY Awards live
Watch the jury deliberate the winners live for the 57th annual ANDY Awards.
WHM Spotlight: MullenLowe’s CIO Veronica Millan
Campaign US highlights women across the industry in honor of women’s history month.
How Clorox used AI to educate people on COVID-19
The company used machine learning to share relevant information while it faced product shortages early in the pandemic.
White Ops rebrands to Human
Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."
Ad Council and ad tech firms measure COVID-19 vaccine campaign effectiveness
The Ad Council is partnering with Kinetiq, TVSquared, Upwave and Ace Metrix on the national effort.
Riding the online furniture shopping wave, Chairish launches first marketing campaign
Former Levi’s VP of marketing Anna Brockway co-founded the home décor e-commerce marketplace.
Turopium acquires talent management agency Crusader Talent
The talent management agencies are joining forces to expand their offering in the gaming vertical.
Avocados From Mexico uses AI to drum up consumer engagement
Avocado Nation combines a loyalty program with personalized video content.
How M1 Finance set itself apart from competitors
The fintech company’s brand messaging aimed to convey stability in the wake of the Robinhood controversy.
Facebook puts $750 million global media account up for review
Mindshare and Dentsu are the incumbents.
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