News & Analysis

How IGWT Block is tackling the secondhand mobile phone market with blockchain
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How IGWT Block is tackling the secondhand mobile phone market with blockchain

Andrew Weisselberg is leading the marketing push for the marketplace reboot.

GSK launches global creative review for pharma business
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GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

Florida Man reprised to urge everyone to join global climate strike
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Florida Man reprised to urge everyone to join global climate strike

Man of meme-legend encourages the internet to save him from extinction.

One-word answers with She Runs It's Lynn Branigan
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One-word answers with She Runs It's Lynn Branigan

The president-CEO shares what the industry must do to improve diversity and inclusion.

Tag launches new mantra: Improve. Imagine. Ignite.
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Tag launches new mantra: Improve. Imagine. Ignite.

The revamped tagline helps better summarize the company and its global offerings.

New ad amplifies Verizon's work to solve education inequality
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New ad amplifies Verizon's work to solve education inequality

The ad, created by mcgarrybowen, will air during the Emmys.

Wunderman Thompson wins $530M U.S. Marine Corps
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Wunderman Thompson wins $530M U.S. Marine Corps

The RFP was issued at the end of last year.

Harrowing back-to-school ad is Sandy Hook Promise's most painful watch yet
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Harrowing back-to-school ad is Sandy Hook Promise's most painful watch yet

The organization and BBDO launch a sobering PSA on the reality children face in today's schools.

GSD&M names first VP of diversity and inclusion
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GSD&M names first VP of diversity and inclusion

The Omnicom shop is one of only 17 agencies to have a role dedicated to D&I.

Ad of the Week: Light Phone trolls Apple in brazen campaign
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Ad of the Week: Light Phone trolls Apple in brazen campaign

Bullish is behind the new bold effort that calls out Tim Cook.

The value of agency partners in an in-house world
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The value of agency partners in an in-house world

In-house teams are helping streamline services, but still agencies bring big thinking to the table.

Boston Beer's Sam Adams, Truly seek new U.S. creative shops
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Boston Beer's Sam Adams, Truly seek new U.S. creative shops

The company brought on its new CMO this past spring.

'Few have reached our level': Panera Bread's SVP Marketing on product supremacy
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'Few have reached our level': Panera Bread's SVP Marketing on product supremacy

New spots are a two-one punch from creative shop Anomaly and Publicis Media.

Movers & Shakers: Deutsch, Johannes Leonardo, Reach3 and more
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Movers & Shakers: Deutsch, Johannes Leonardo, Reach3 and more

This week's account of wins and losses, the layoffs and hires.

When should an agency back out of an account for ethical reasons?
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When should an agency back out of an account for ethical reasons?

Last week, Juul said it will still run its ad campaign despite FDA warnings.

Ketel One launches brand campaign in time for Emmys
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Ketel One launches brand campaign in time for Emmys

This isn't your grandpa's vodka ad.

400 Puerto Ricans gifted new homes after hurricane devastation
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400 Puerto Ricans gifted new homes after hurricane devastation

Today, I'm Brave launched 100Roofs Project to step in when the U.S. government wouldn't.

Cindy Gallop to agencies: Which one of you is brave enough to run my MakeLoveNotPorn ad?
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Cindy Gallop to agencies: Which one of you is brave enough to run my MakeLoveNotPorn ad?

The founder is calling on media shops to step up and help normalize real world sex.

WE study: Consumers are ready to keep brands in check
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WE study: Consumers are ready to keep brands in check

The Brands in Motion study found a call for collective accountability for ethical use of tech.

Hamsters, tech and M&A at Campaign US Breakfast Briefing
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Hamsters, tech and M&A at Campaign US Breakfast Briefing

Industry execs debate the efficacy of the agency model as well as how consultants and creatives can survive under the same roof.

'We have to be slightly paranoid': Droga5 on keeping maverick culture at Accenture Interactive
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'We have to be slightly paranoid': Droga5 on keeping maverick culture at Accenture Interactive

The duo lift the lid on their relationship six months after the notorious merger.

McGarryBowen ups Haydn Morris to lead global creative on United Airlines account
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McGarryBowen ups Haydn Morris to lead global creative on United Airlines account

Morris drops pearls of wisdom on the heels of his new appointment.

John Hamm embodies the right amount of cultural appropriation in new SkipTheDishes spot
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John Hamm embodies the right amount of cultural appropriation in new SkipTheDishes spot

'It's so rare for a brand in Canada to have such a well-known star in its campaign.'

This former Publicis Sapient exec aims to fix broken industry
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This former Publicis Sapient exec aims to fix broken industry

Gaston Legorburu's newly launched agency is already working with brands like Fiat Chrysler.

Media shops tweak contracts in light of transparency concerns
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Media shops tweak contracts in light of transparency concerns

New study shows 69 percent of marketers have made updates.

Citizens Bank launches fresh brand platform with Questlove
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Citizens Bank launches fresh brand platform with Questlove

The campaign, dubbed "Made Ready," features Questlove.

Former Patrón Spirits and Grey Goose CMO Lee Applbaum joins cannabis firm
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Former Patrón Spirits and Grey Goose CMO Lee Applbaum joins cannabis firm

Philippa Classey also joins as its first managing director.

'We'll maintain 99¢ as long as we can afford it': AriZona on dive into marketing
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'We'll maintain 99¢ as long as we can afford it': AriZona on dive into marketing

The iconic iced tea brand steered clear of advertising until recently.

The Many sees momentum 8 months after name change
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The Many sees momentum 8 months after name change

The shop rebranded from Mistress in January.

Four female leaders on growing a culture of innovation
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Four female leaders on growing a culture of innovation

Kickass quotes from some leading adland women at the Digital Marketing World Forum

How NBC is evolving its ad experience for Lilly Singh's show
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How NBC is evolving its ad experience for Lilly Singh's show

Fans will soon get a new commercial viewing experience on broadcast TV.

One-word answers with Forsman & Bodenfors' NY CEO
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One-word answers with Forsman & Bodenfors' NY CEO

See what Mike Densmore has to say the biggest challenge facing marketers today.

BMW ousts Lexus as New York Fashion Week auto partner
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BMW ousts Lexus as New York Fashion Week auto partner

This is considered "one of the biggest luxury product offensives" in BMW's history.

Days left to buy tickets for Breakfast Briefing with Accenture Interactive and Droga5
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Days left to buy tickets for Breakfast Briefing with Accenture Interactive and Droga5

Event takes place on September 17.

Havas Chicago snags Michelin and Bel Brands as it reveals slew of top creative hires
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Havas Chicago snags Michelin and Bel Brands as it reveals slew of top creative hires

Chief Creative Officer John Norman has hit the ground running after joining around six months ago.

These 5 women-founded brands have community at the core
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These 5 women-founded brands have community at the core

Check out the finalists of the Women of Impact pitch competition.

Advertisers are drowning in data, Kantar study says
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Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

Why Twitter launched a candy shop in Union Square
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Why Twitter launched a candy shop in Union Square

Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign

Kin Euphorics: Meet the woman behind this new booze-free beverage category
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Kin Euphorics: Meet the woman behind this new booze-free beverage category

The spirit-less, blissful drink brand could disrupt the alcohol industry.

'Weak pound is working in our favor': British brands in U.S. talk Brexit effect
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'Weak pound is working in our favor': British brands in U.S. talk Brexit effect

Everything from consumer view of the British brand to currency fluctuation is reshaping how English companies are orchestrating their U.S. ecosystems.

Movers & Shakers: R/GA, Edelman, Tombras and more
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Movers & Shakers: R/GA, Edelman, Tombras and more

This week's account of wins and losses, the layoffs and hires.

Here's what influencers are saying about New York Fashion Week
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Here's what influencers are saying about New York Fashion Week

Obviously agency taps its pool of talent to get trends on the ground at this year's show.

ANA launches new measurement division to 'level playing field'
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ANA launches new measurement division to 'level playing field'

'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'

Movember aims to end mental health stigmas among men
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Movember aims to end mental health stigmas among men

Ad Council Edge, the organization's new strategic consultancy, helped produce the initiative.

Big Buck Hunter and Busch Beer want you to save wildlife by shooting deer
Barkley buys back stock to double-down on independence
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Barkley buys back stock to double-down on independence

'This helps us preserve our strong culture and puts us in a great position to continue attracting and retaining the best talent in the industry.'

Topgolf delivers 200+ yards of banter with first campaign drive
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Topgolf delivers 200+ yards of banter with first campaign drive

Independent agency Preacher led the creative charge.

Coca-Cola, L'Oréal and GM among brands at helm of McCann's new Innovation Council
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Coca-Cola, L'Oréal and GM among brands at helm of McCann's new Innovation Council

The agency is uniting its clients and technology to better understand opportunities in innovation.

Gyro ups Kim Corrigan to lead New York amid B2B growth
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Gyro ups Kim Corrigan to lead New York amid B2B growth

She has helped the agency reach double-digit growth over the last 12 months.

The future is live: Why every brand should invest in real-time
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The future is live: Why every brand should invest in real-time

Explosive growth of live is outpacing recorded/streaming music and projected to mature to a $28.2 billion industry by 2020.

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