News & Analysis

Publicis reveals diversity data and outlines 7 actions to improve equality

Publicis reveals diversity data and outlines 7 actions to improve equality

An internal memo was sent to staff today.

How have marketing budgets and strategies changed due to COVID-19? Find out here

How have marketing budgets and strategies changed due to COVID-19? Find out here

Agencies and performance marketers are feeling the impact of budget cuts the most.

New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups

New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups

"It's our duty to do better and be a part of the change to narrow the race and gender gap in the entrepreneurial ecosystem."

Movers & Shakers: Girl Up, Clorox, Gale and more

Movers & Shakers: Girl Up, Clorox, Gale and more

This week's account of wins, losses, launches, lay-offs and hires.

Kanye West unveils new YEEZY/Gap collab in most Kanye West way

Kanye West unveils new YEEZY/Gap collab in most Kanye West way

"I love Tron the original. I don't know what to do with my hands."

The Attention Council adds Havas, Dentsu, Horizon Media, AB InBev, Electrolux and others as new members

The Attention Council adds Havas, Dentsu, Horizon Media, AB InBev, Electrolux and others as new members

Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.

The state of advertising has still never been better

The state of advertising has still never been better

I'm leaving Campaign US with the same sentiment I shared upon arrival.

The Escape Pod asks Microsoft, Apple to address implicit bias of name recognition in new campaign

The Escape Pod asks Microsoft, Apple to address implicit bias of name recognition in new campaign

"How can people feel accepted if their names aren't recognized as real? All names should be acknowledged and validated."

Travelers leans on hope in new drive to launch one of US' first live sport comebacks

Travelers leans on hope in new drive to launch one of US' first live sport comebacks

The insurance company teamed up with TBWA/Chiat/Day/NY and Park Pictures.

Periscope enhances leadership team to help 'redefine integrated marketing'

Periscope enhances leadership team to help 'redefine integrated marketing'

Creative engineering company Quad acquired the Minneapolis-based agency last year.

Publicis Groupe's Arthur Sadoun, Maurice Levy present 'Cannes Do Awards' with help from Marcel

Publicis Groupe's Arthur Sadoun, Maurice Levy present 'Cannes Do Awards' with help from Marcel

The holding company leaders don't let an empty Palais des Festivals stop them from celebrating.

Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020

Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020

More than 90 marketers have paused their Facebook ads for the month of July or longer.

Cannes Lions names AlmapBBDO the most creative agency of the decade

Cannes Lions names AlmapBBDO the most creative agency of the decade

The Brazilian agency earned 142 Lions and three Agency of the Year trophies in the last 10 years.

J.M. Smucker Co slowed down chunky peanut butter production and prioritized smooth amid COVID pantry-loading
One-word answers with LGBTQIA+ inclusion platform Do the WeRQ's Graham Nolan

One-word answers with LGBTQIA+ inclusion platform Do the WeRQ's Graham Nolan

See what the storytelling and partnerships co-chair has to say about leadership qualities and more.

Adland execs launch 'It's Black & White' to ask questions, create perspective and help make change

Adland execs launch 'It's Black & White' to ask questions, create perspective and help make change

"Based on your experiences, your truth might look different pending on if you're black or white."

Iceland taps M&C Saatchi Group in first global tourism win since COVID took hold

Iceland taps M&C Saatchi Group in first global tourism win since COVID took hold

SS+K, M&C Saatchi's New York office, will oversee the campaign.

Ad Council amps up social issues platform with Shamina Singh as co-chair

Ad Council amps up social issues platform with Shamina Singh as co-chair

Singh brings more than 20 years of sustainability and economic development experience to the table.

Here are the top 10 findings from Edelman's 2020 Brand Trust Barometer

Here are the top 10 findings from Edelman's 2020 Brand Trust Barometer

The global research is gathered from 22,000 participants in 11 markets.

David Miami and Burger King crowned with top honors in The One Show 2020 Global Creative Rankings

David Miami and Burger King crowned with top honors in The One Show 2020 Global Creative Rankings

The One Show received nearly 20,000 creative pieces across 71 countries this year.

New film powers Hennessy's vow to support small biz owned by black, latinx and asian Americans

New film powers Hennessy's vow to support small biz owned by black, latinx and asian Americans

Unfinished Business is a relief fund and resource pool of millions of dollars.

Halo Top tells consumers to hush their inner 'shoulds'

Halo Top tells consumers to hush their inner 'shoulds'

Deloitte Digital's Heat created the new spot.

Movers & Shakers: Weight Watchers, CBS, MightHive and more

Movers & Shakers: Weight Watchers, CBS, MightHive and more

This week's account of wins, losses, launches, lay-offs and hires.

CBS moves media planning and buying business from OMD to Horizon Media

CBS moves media planning and buying business from OMD to Horizon Media

The account was with Omnicom for around 12 years.

Former AT&T Brand Chief Fiona Carter heads to Goldman Sachs to lead marketing

Former AT&T Brand Chief Fiona Carter heads to Goldman Sachs to lead marketing

The industry veteran will take on the CMO post on September 1.

GoDaddy CMO on the brand's marketing evolution, its entrepreneur aid and more

GoDaddy CMO on the brand's marketing evolution, its entrepreneur aid and more

Industry veteran Fara Howard has been with the company since last February.

Lion's Den teases a sexually-frustrated world with re-opening spot
Omnicom's eg+ lands global production account for PlayStation

Omnicom's eg+ lands global production account for PlayStation

Final presentations took place in May.

Cannes Lions and WARC unveil how brands and agencies can increase creative effectiveness

Cannes Lions and WARC unveil how brands and agencies can increase creative effectiveness

New white paper provides adland with a universal framework.

Love Has No Labels is back to fight racial injustice

Love Has No Labels is back to fight racial injustice

The PSA is inspiring people in America to succeed in equality.

One-word answers with BBH NY Creative Chief Rafa Rizuto

One-word answers with BBH NY Creative Chief Rafa Rizuto

The industry veteran took on his current CCO post on April 20.

Samsung hunts for agencies to run U.S. media and digital accounts

Samsung hunts for agencies to run U.S. media and digital accounts

Publicis is defending the business.

Publicis Groupe's Carla Serrano on all things Marcel - even its 'personality'

Publicis Groupe's Carla Serrano on all things Marcel - even its 'personality'

The chief strategy officer also gives advice to young people entering adland today.

Black advertising professionals launch 600 & Rising and join forces with the 4A's
Study: Consumers will rebuke inauthentic brands as much as embrace purposeful ones

Study: Consumers will rebuke inauthentic brands as much as embrace purposeful ones

"A clear purpose becomes the filter for decision-making: how to behave, what issues to advance and how engage all stakeholders."

Movers & Shakers: Gap, The Many, Cindy Gallop and more

Movers & Shakers: Gap, The Many, Cindy Gallop and more

This week's account of wins, losses, launches, lay-offs and hires.

5 top ideas from Digitas' Publicis Groupe-wide 'Connected Hackathon' to help clients and consumers

5 top ideas from Digitas' Publicis Groupe-wide 'Connected Hackathon' to help clients and consumers

"Although people often associate the concept of 'hacking' with malicious activity, it's actually a time-tested tool for unlocking creativity."

Inanimate objects have never been more relatable in these Monster spots

Inanimate objects have never been more relatable in these Monster spots

"We figured we could all use a laugh at the moment."

Creative's at-home drive-in movie theater inspires BMW's new spot

Creative's at-home drive-in movie theater inspires BMW's new spot

Goodby Silverstein & Partners worked with the auto giant for this latest ad.

Advertising will decline in 2020, but not as much as during 2009 financial crisis, report finds

Advertising will decline in 2020, but not as much as during 2009 financial crisis, report finds

And the drop this year will be followed by 4 percent growth in 2021, experts say.

Teresa Herd goes from building Intel's creative agency to helping brands form in-house shops in new HUb gig

Teresa Herd goes from building Intel's creative agency to helping brands form in-house shops in new HUb gig

The former VP global creative director and head of Intel's Agency Inside has partnered with HUb.

'People are looking for actions, not statements of support': IPG CEO addresses racial injustice

'People are looking for actions, not statements of support': IPG CEO addresses racial injustice

Michael Roth said we are at a tipping point where "meaningful change and progress are being demanded to address a situation centuries in the making."

AT&T Brand Chief Fiona Carter: 'Taking action can actually be the best way to a strong thriving economic future'

AT&T Brand Chief Fiona Carter: 'Taking action can actually be the best way to a strong thriving economic future'

The exec shares insights on marketing growth drivers, media transparency and much more.

Saturday Morning releases letter on racial injustice

Saturday Morning releases letter on racial injustice

"Once again, we open this letter with the highest level of optimism, that this moment will bring about real change in the world."

Kia makes the open road look as magical as it did when cars were first invented

Kia makes the open road look as magical as it did when cars were first invented

New spot by David&Goliath invites us to explore this summer.

One-word answers with Pabst Brewing Co. CMO Luke Atkinson

One-word answers with Pabst Brewing Co. CMO Luke Atkinson

What advice does the marketing chief have for brands today?

OkCupid donates $1M and rolls out #BlackLivesMatter profile badge

OkCupid donates $1M and rolls out #BlackLivesMatter profile badge

It's the brand's biggest and fastest cause badge initiative to date.

Give just $1 and make a huge difference to COVID-19 frontline workers

Give just $1 and make a huge difference to COVID-19 frontline workers

1Dollar1Love partners with Together Rising, ad agency Odysseus Arms and countless other creators to push the cause.

Dave & Buster's will unpick consumer data and lean into personalized with new Mother NY partnership

Dave & Buster's will unpick consumer data and lean into personalized with new Mother NY partnership

"We see an immense opportunity to build communications that engage our guests on an emotional level."

REVEALED: Power of Purpose Awards 2020 honorees

REVEALED: Power of Purpose Awards 2020 honorees

Championing the best work in cause-marketing.

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