News & Analysis
Publicis reveals diversity data and outlines 7 actions to improve equality
An internal memo was sent to staff today.
How have marketing budgets and strategies changed due to COVID-19? Find out here
Agencies and performance marketers are feeling the impact of budget cuts the most.
New Diversity Marketing Consortium and Harlem Capital partner to aid women and minority-led startups
"It's our duty to do better and be a part of the change to narrow the race and gender gap in the entrepreneurial ecosystem."
Movers & Shakers: Girl Up, Clorox, Gale and more
This week's account of wins, losses, launches, lay-offs and hires.
Kanye West unveils new YEEZY/Gap collab in most Kanye West way
"I love Tron the original. I don't know what to do with my hands."
The Attention Council adds Havas, Dentsu, Horizon Media, AB InBev, Electrolux and others as new members
Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.
The state of advertising has still never been better
I'm leaving Campaign US with the same sentiment I shared upon arrival.
The Escape Pod asks Microsoft, Apple to address implicit bias of name recognition in new campaign
"How can people feel accepted if their names aren't recognized as real? All names should be acknowledged and validated."
Travelers leans on hope in new drive to launch one of US' first live sport comebacks
The insurance company teamed up with TBWA/Chiat/Day/NY and Park Pictures.
Periscope enhances leadership team to help 'redefine integrated marketing'
Creative engineering company Quad acquired the Minneapolis-based agency last year.
Publicis Groupe's Arthur Sadoun, Maurice Levy present 'Cannes Do Awards' with help from Marcel
The holding company leaders don't let an empty Palais des Festivals stop them from celebrating.
Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020
More than 90 marketers have paused their Facebook ads for the month of July or longer.
Cannes Lions names AlmapBBDO the most creative agency of the decade
The Brazilian agency earned 142 Lions and three Agency of the Year trophies in the last 10 years.
J.M. Smucker Co slowed down chunky peanut butter production and prioritized smooth amid COVID pantry-loading
The case of chunky Vs smooth is officially closed.
One-word answers with LGBTQIA+ inclusion platform Do the WeRQ's Graham Nolan
See what the storytelling and partnerships co-chair has to say about leadership qualities and more.
Adland execs launch 'It's Black & White' to ask questions, create perspective and help make change
"Based on your experiences, your truth might look different pending on if you're black or white."
Iceland taps M&C Saatchi Group in first global tourism win since COVID took hold
SS+K, M&C Saatchi's New York office, will oversee the campaign.
Ad Council amps up social issues platform with Shamina Singh as co-chair
Singh brings more than 20 years of sustainability and economic development experience to the table.
Here are the top 10 findings from Edelman's 2020 Brand Trust Barometer
The global research is gathered from 22,000 participants in 11 markets.
David Miami and Burger King crowned with top honors in The One Show 2020 Global Creative Rankings
The One Show received nearly 20,000 creative pieces across 71 countries this year.
New film powers Hennessy's vow to support small biz owned by black, latinx and asian Americans
Unfinished Business is a relief fund and resource pool of millions of dollars.
Halo Top tells consumers to hush their inner 'shoulds'
Deloitte Digital's Heat created the new spot.
Movers & Shakers: Weight Watchers, CBS, MightHive and more
This week's account of wins, losses, launches, lay-offs and hires.
CBS moves media planning and buying business from OMD to Horizon Media
The account was with Omnicom for around 12 years.
Former AT&T Brand Chief Fiona Carter heads to Goldman Sachs to lead marketing
The industry veteran will take on the CMO post on September 1.
GoDaddy CMO on the brand's marketing evolution, its entrepreneur aid and more
Industry veteran Fara Howard has been with the company since last February.
Lion's Den teases a sexually-frustrated world with re-opening spot
The ad was crafted by AOR Fancy.
Omnicom's eg+ lands global production account for PlayStation
Final presentations took place in May.
Cannes Lions and WARC unveil how brands and agencies can increase creative effectiveness
New white paper provides adland with a universal framework.
Love Has No Labels is back to fight racial injustice
The PSA is inspiring people in America to succeed in equality.
One-word answers with BBH NY Creative Chief Rafa Rizuto
The industry veteran took on his current CCO post on April 20.
Samsung hunts for agencies to run U.S. media and digital accounts
Publicis is defending the business.
Publicis Groupe's Carla Serrano on all things Marcel - even its 'personality'
The chief strategy officer also gives advice to young people entering adland today.
Black advertising professionals launch 600 & Rising and join forces with the 4A's
Change. It's happening.
Study: Consumers will rebuke inauthentic brands as much as embrace purposeful ones
"A clear purpose becomes the filter for decision-making: how to behave, what issues to advance and how engage all stakeholders."
Movers & Shakers: Gap, The Many, Cindy Gallop and more
This week's account of wins, losses, launches, lay-offs and hires.
5 top ideas from Digitas' Publicis Groupe-wide 'Connected Hackathon' to help clients and consumers
"Although people often associate the concept of 'hacking' with malicious activity, it's actually a time-tested tool for unlocking creativity."
Inanimate objects have never been more relatable in these Monster spots
"We figured we could all use a laugh at the moment."
Creative's at-home drive-in movie theater inspires BMW's new spot
Goodby Silverstein & Partners worked with the auto giant for this latest ad.
Advertising will decline in 2020, but not as much as during 2009 financial crisis, report finds
And the drop this year will be followed by 4 percent growth in 2021, experts say.
Teresa Herd goes from building Intel's creative agency to helping brands form in-house shops in new HUb gig
The former VP global creative director and head of Intel's Agency Inside has partnered with HUb.
'People are looking for actions, not statements of support': IPG CEO addresses racial injustice
Michael Roth said we are at a tipping point where "meaningful change and progress are being demanded to address a situation centuries in the making."
AT&T Brand Chief Fiona Carter: 'Taking action can actually be the best way to a strong thriving economic future'
The exec shares insights on marketing growth drivers, media transparency and much more.
Saturday Morning releases letter on racial injustice
"Once again, we open this letter with the highest level of optimism, that this moment will bring about real change in the world."
Kia makes the open road look as magical as it did when cars were first invented
New spot by David&Goliath invites us to explore this summer.
One-word answers with Pabst Brewing Co. CMO Luke Atkinson
What advice does the marketing chief have for brands today?
OkCupid donates $1M and rolls out #BlackLivesMatter profile badge
It's the brand's biggest and fastest cause badge initiative to date.
Give just $1 and make a huge difference to COVID-19 frontline workers
1Dollar1Love partners with Together Rising, ad agency Odysseus Arms and countless other creators to push the cause.
Dave & Buster's will unpick consumer data and lean into personalized with new Mother NY partnership
"We see an immense opportunity to build communications that engage our guests on an emotional level."
REVEALED: Power of Purpose Awards 2020 honorees
Championing the best work in cause-marketing.
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