Latest news
Acura uses anime to spotlight new vehicle line-up
‘Type S: Chiaki’s Journey,’ a four-episode series, debuts at the 2022 Sundance Film Festival.
How women’s health brands communicate on social media: They can’t
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.
Ad of the week: Canadian Centre for Child Protection’s ‘Unwanted Followers’
The PSA, created by No Fixed Address, shows the lifelong impact distribution of child sex abuse material has on survivors.
Movers & Shakers: M&Ms, Walmart, Peloton, Duolingo and more
This week’s agency news, people on the move and brand buzz.
Pepsi doubles down on Super Bowl halftime show, opts out of in-game spot
The beverage giant released a trailer starring Superbowl performers Eminem, Kendrick Lamar, Mary J. Blige, Snoop Dogg and Dr. Dre.
Campaign AI global new-biz round-up: adspend soars as November brings biggest win
WPP billings sky-high, thanks to high-profile wins.
Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair
Haymarket Media’s PRWeek, Campaign and MM+M are once again teaming up to celebrate the best in filmmaking on behalf of brands.
How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets
The acquisition marks an era of consolidation in the gaming space as the industry grows up.
Aflac debuts first short film as part of its ‘Close the Gap’ initiative
The project, produced by Lion Forge Animation, features music by Nas.
Have advertisers like Unilever ‘lost the plot’ over purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy.
Agency news
Wongdoody hires Grace Francis as first chief creative and design officer
Cofounder and chief creative officer Tracy Wong moves into chairman role.
Essence EMEA boss Tim Irwin takes global role
Irwin has been promoted to global COO. Ryan Storrar will succeed him.
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Unit9 launches specialist division dedicated to the metaverse
Launch clients include Havas Media Group, Opera and COPA90.
UM taps Joe DeMiero as US CEO; Lynn Lewis elevated to global CMO of Mediabrands
DeMiero joins from Publicis agency Hawkeye.
AnalogFolk Group launches global behavioural consultancy MindWorks
MindWorks will apply behavioural economics to marketing strategy.
Brand news
BrewDog tackles seasonal affective disorder with Sad AF alcohol-free beer
Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.
Marriott Bonvoy is looking for a TikTok correspondent
Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.
Inside the cruise industry’s aggressive pushback against the CDC
Travel industry groups say communications with government medical experts have broken down amid the pandemic.
Unilever shareholder's attack on sustainability messaging 'flawed', experts say
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
AB InBev has a new logo
Global consultancy Prophet designed the new visual identity, inspired by the brand's new purpose.
Creative news
Ad of the week: Corona’s ‘Sunshine, Anytime’
The spot, created by David Miami, entices sober curious people with its non-alcoholic beer, Sunbrew.
Adobe’s 2022 creative trends: Optimism and meaningful connection
Adobe Stock predicts 2022’s biggest creative trends.
“The name is the punchline”: Gary Vaynerchuk launches a production studio
Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.
Ad of the week: Mint Mobile’s ‘Winnie-the-Screwed’
The spot, created by Maximum Effort, altered the children’s book ‘Winnie-the-Pooh’ to show how customers can save money.
‘What if they were Black?’: Campaign reimagines Jan. 6 Capitol riot
Goodby Silverstein & Partners created a campaign featuring air-brush style memorial shirts one year after the insurrection.
Media news
Haymarket doubles profits after faster than expected recovery from pandemic
Media group generated half of annual turnover from US.
“So much work to be done”: Geena Davis Institute, CreativeX pinpoint adland’s diversity challenges
The new partnership analyzed representation in image and video ads in the U.S. across popular CPG, beauty and alcohol brands.
Final call: Get your entries in for the Campaign US Media Awards
The final deadline is approaching on Thursday, Jan. 20.
Spotify rolls out clickable in-app podcast ads at CES
The feature makes advertising interactive on Spotify original and exclusive podcasts.
How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
Inside the branding of Chip and Joanna Gaines’ Magnolia Network
Creative branding agency Loyalkaspar redesigned the Gaines’ lifestyle brand for linear TV.
NBCUniversal launches an identity platform
The solution will power personalized advertising across the media giant’s properties.
The 10 most-read media stories in 2021
Campaign US rounded up the most buzzworthy media stories of the year.
Inside gaming influencer Tyler Pappas' content strategy
Pappas has scaled his business through high-scale production efforts and focusing on one platform.
After a challenging 2020, M&A action sprung back to life in 2021
If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.
Tech news
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Starcom launches podcast series diving into pros and cons of metaverse
Report outlines the responsibilities that will emerge for advertisers and media distributors.
NBCUniversal selects iSpot.tv as a new measurement partner
iSpot.tv will measure ads and program ratings including cross-screen viewing, reach and frequency, and impressions.
What’s the future of events? Trends shift as COVID rages on
Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.
Center for Intimacy Justice report finds Facebook censors women’s health ads
Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.
Private-equity funds boosted M&A deal-making in 2021: Ciesco
These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.
CES 2022: How digital acceleration has changed marketing strategies
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations and placed greater value on the customer experience.
What it’s really like on the ground at CES for PR pros
Tandem Marketing Communications managing director Ian Twinn says very sparse crowds and lack of major media presence is making for an unprecedentedly challenging show.
The best of CES health-tech: 7 not-to-miss innovations
Smart bathrooms and sleep trackers were among the CES 2022 debuts that captured the imagination of in-person and from-afar attendees.
Lenovo spotlights Gen Z changemakers
The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.
CES 2022: Diving into the creator economy in the crypto era
The TL;DR: Support creators, educate audiences, keep content fresh.
Reader polls
Advertisers stay firm on Super Bowl plans, despite Omicron surge
A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.
Advertisers: Are you rethinking your Super Bowl LVI plans?
Omicron once again threatens live events as athletes get infected.
Employees don’t want a mandated return to the office, says poll
The non-mandated hybrid work model wins the popular vote.
What is your ideal working situation?
Do people ever want to return to the office?
People want brands to drop Travis Scott
Brands have a tough call to make in the aftermath of the Astroworld tragedy.
Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?
The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.
Would you work on repositioning a fossil fuel brand?
As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.
Lookin’ good, Nielsen
Campaign US readers like the measurement company’s new logo.
Nielsen unveils its new logo
The rebrand comes amid media measurement turmoil and the sale of Global Connect.
Can Facebook still save its reputation? Does it even matter?
Campaign US readers think the company still has time. But what about its intentions?
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