News & Analysis
TikTok celebrates Cannes Lions with creative showcase challenge
The challenge encourages TikTok creators to make campaigns for non-profit organizations.
Telemundo pledges allyship within the Latino LGBTQ+ community
“Orgullo Imparable'' shows the impact an ally can have on the Latino LGBTQ+ community.
How should brands commemorate Juneteenth?
Brands should tread carefully in their responses.
Listen cofounders launch experiential agency Ada
Brett Volker and Steve Milton’s new venture focuses on ‘sensory-based’ projects.
American Express kicks off Membership Week to show off all of its perks
The weeklong program will offer exclusive awards, events and deals to cardholders.
How the Ad Council used AI to optimize its mental health campaign
Results for Seize the Awkward show how responses to the creative varied on Instagram, Snapchat and TikTok.
Consumers are hungry for live events. Here’s how brands should respond.
A new study from Momentum Worldwide shows people’s desire for new experiences has shifted from “social” to “emotional.”
Ogilvy’s Devika Bulchandani on managing through change
The North America CEO talks about her first few months at the WPP firm after 25 years at McCann.
Madison Reed names Dentsu X powered by 360i media AOR
The integrated agency will lead paid social, search, programmatic, OOH, affiliate and broadcast buying.
McCann Health promotes Silver to lead NY office
The former NY general manager will be charged with managing the firm’s recent growth spurt as well as its return to the “new normal."
Moving DEI beyond boxes and spreadsheets
CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay.
How to communicate back to the office policy
PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.
IPG launches fellowship program for Detroit college grads
Interpublic Group agencies with offices in the Motor City that support General Motors, including Weber Shandwick, are participating in the program.
‘I just booked my first business trip today’: Agency CEOs are once again hitting the road
But it may be months before other employees return to a hectic work travel schedule, if ever.
Indeed encourages allyship and ‘empathy at work’ for Pride
The campaign focuses on the importance of pronouns in the LGBTQ+ community.
Ad of the week: CDC’s ‘Bums and the Bees’
The PSA, created by Ogilvy DC, puts a spin on the “birds and the bees” talk to raise awareness for colorectal cancer.
Susan Howe promoted to president of Weber Shandwick
The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm.
Digital advertisers fuel robust rebound in U.S.
The U.S. ad market will grow 22% in 2021 after the pandemic trough, per GroupM
Brands line up for In the Heights premiere
Café Bustelo, HBO Max and Presidente launched campaigns ahead of the movie release.
Movers & Shakers: Burger King, Miller Lite, Instacart, Mastercard and more
This week’s agency news, people on the move and brand buzz.
Are you ready to work with LGBTQIA+ influencers?
While many agencies and brands may be keen to work with diverse spokespersons, they must adapt PR strategies carefully for each market and be aware of the perils of 'pridewashing'.
Neutrogena documentary changes consumers’ approach to skin health
The Kerry Washington-produced film follows the skin health journeys of seven families.
Penn State Thon, Four Diamonds pick Allen & Gerritsen as AOR
The firm will help the organizations expand fundraising and outreach nationally.
Morning Consult hits unicorn status
The company announced a $60 million series B funding round at a $1.01 billion valuation.
There’s ‘No Stopping New York’ post-pandemic
The campaign by SS+K and the Mayor’s Office of New York claims the city is back by celebrating its city’s everyday heroes.
Campaign Chemistry: Visible’s Minjae Ormes
Ormes chats about Visible, the role of the modern marketer and why the industry must tackle inclusion before diversity.
Carolyn Everson is leaving Facebook
The global ad chief departs after a decade with the company.
Saks Off 5th celebrates Pride with gender-neutral clothing line
The partnership includes the Phluid Project’s capsule collection and corporate DE&I training.
Edelman hires Christoph Becker as global chair of integration
Becker will lead integration of Edelman’s creative, intelligence and digital offerings.
Colgate's new hum: Brand unveils global sonic branding
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
Hispanic multicultural agency H Code expands offering to Black audiences
B Code develops solutions to help brands reach, inform and connect with Black consumers.
Wendy’s creates ad within 7 hours based on young fan’s idea
The brand reacted swiftly after Julien Jantos’ mom tweeted his idea for a Wendy’s commercial called The Burger.
Edelman US brand practice chair Michele Anderson departs
Smita Reddy will replace Anderson as chair and will continue to lead the firm’s relationship with Unilever.
Omnicom shows 'small uptick' in US workforce diversity by end of 2020
The holding company has pledged to publish staff diversity reports every six months.
Hennessy and the NBA spotlight basketball’s cultural movement
Droga5’s campaign ‘Make Moves That Start Movements’ stars Russell Westbrook, Victor Solomon and Alex Taylor.
Digital book club Literati launches first national ad campaign
Literati is encouraging users to dump their old book club and join a digital one led by famous figures.
How the tide turned for black-owned media company The Africa Channel
Diverse media spend commitments have had a direct impact on business.
How Amazon should respond to scrutiny over MGM acquisition
The $8.45 billion deal still needs antitrust approval.
The ingredients of a perfect Pride campaign
In the second edition of our series exploring how to celebrate Pride authentically and with compassion, Initiative Australia's Olivia Warren shares a personal account of her work on LGBTQIA+ campaigns—and which brand she will never buy from again.
Edelman builds on Trust Barometer with Trust Institute launch
The institute will be a global center for the study and cultivation of trust in business, government and media.
Why Publicis Media isn’t sharing its diverse-owned media commitment
The company has internal goals, but publicly is trading lip-service for action.
Brands: support LGBTQ+ organizations for Pride month
Consumers want to see action — along with the rainbow merch.
Movers & Shakers: Coinbase, TJ Maxx, Publicis, Klarna and more
This week’s agency news, people on the move and brand buzz.
How companies can address mental-health concerns in the pandemic
Taking time for casual conversations and stress breaks can add support and help de-stigmatise mental-health challenges.
UN rep to marketers: You can set off the change the world needs on sustainability
Also, if your company fears being accused of greenwashing, maybe don't engage in greenwashing, advise leaders from Unilever and Dole.
Campaign, WFA and Kantar launch industry-first global diversity study
National advertiser and agency associations across 27 markets, including EACA and VoxComm, will promote research and encourage local marketers to participate.
Campaign Chemistry: You & Mr Jones
Founder and CEO David Jones and partner Emma Cookson join Campaign Chemistry to talk about the brand tech model of the future.
VMLY&R adds chief science officer
The hiring of Sean Rooney continues a personnel hot streak that started during the pandemic.
As brands produce more content, production houses launch brands
High-quality branded content offers a way to convey brand messaging via streaming platforms such as Netflix that generally don’t allow traditional advertising.
Motel 6 launches first ad campaign since parting ways with The Richards Group
The campaign, by Barkley, aims to speak to a broader audience and connect emotionally with guests.
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