The World Out of Home Organization’s global #OurSecondChance campaign has filled 40,000 digital screens with estimated media value to date of $40 million.
Special Group Australia unites the stars of Star Wars and Star Trek as Uber Eats takes the agency's 'Tonight I'll be eating' platform to North America.
Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.
The Bacardi-owned spirits brand translates its signature stainless steel cans into hurricane relief support with its “Unbreakable” shutters initiative.
An M&A advisor explains the rollercoaster of emotion you should expect when buying or selling an agency, and how to manage paranoia so it doesn't derail a deal.
These are going to be popular over the next few months.
Tracey Scheppach ran a triathlon when her son was diagnosed with leukemia. Now hundreds across the ad industry race with her to raise money for pediatric cancer research.
The Blood Equality campaign, created by GMHC and FCB Health New York, advocates to reverse the ban on gay and bisexual men donating blood.
The brand’s PGIM global asset management division worked with Code and Theory to standardize brand experience across its portfolio companies.
The campaign, My Health Can’t Wait, is being spearheaded by J&J’s medical devices unit.
Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.
Broadcaster earns 'respect' for work by Uncommon.
Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.
The former Ketchum CEO joined Wells Fargo two months ago.
Tool kicks off targeting the automotive sector, with Honda as launch partner.
The campaign is Paltrow’s first medical aesthetics partnership.
Race hots up for US pharmacy giant's integrated account.
With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of the world’s largest seafood chain.
OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s more urgent approach.
The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
The organisation unveils a framework and a proposed solution, to be tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
Singapore agency to support the global launch of Riot Games' upcoming mobile-first game.
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
Ralph Pardo and Catherine Sullivan will run the U.S. operations of the two media shops.
In true advertising fashion, the firm surveyed employees and used promotional materials to ease staffers back.
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from Saatchi & Saatchi Thailand and Singapore for Oral B.
Laundry piles become mountains to hike as the travel site aims to nudge people toward travel readiness.
The effort is part of the agency’s broader “Operation Respect” push.
Translation is leveraging its UnitedMasters artists platform and agency with culture-shaping brands to provide data and insights for big-brand marketers.
Actor deemed perfume brand’s actions ‘wrong’.
It is one of several platforms looking to fill the gap in the market left by TikTok.
Droga5 continues long-running Wild Rabbit campaign that highlights what drives people to succeed.
Proposed changes would see advertisers unable to automatically track iPhone users across apps.
Wieden & Kennedy has created the work.
ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.
Chandelier Creative romances the earth, fire and water for the Polish super-premium brand.
Work comes as part of publication’s ‘New agenda’ brand positioning.
Two sides had informal conversations about a merger on multiple occasions.
Pencil-sketch technique replaces live-action footage due to COVID-19.
Stand Up To Cancer PSA campaign by Wondros takes a light approach to deliver a somber message.
Emily Chang replaces Ronald Sun, who is stepping down after three years as CEO.
Laura Sampedro and Carlos Alija worked on Coca-Cola at Anomaly, helping to create The Great Meal, the atmospheric, pandemic homage to home life.
While other professional sports have launched, football is seen as a bellwether for a return to normalcy.
Work, by AKQA, aims to evoke power of storytelling.
The campaign, through AKQA, aims to evoke the power of storytelling.
Ukonwa Ojo has previously featured in the Power 100.
The virtual event had attendees eating popcorn and sipping mocktails as they watched a brand film featuring Ozark co-star Julia Garner.
This week's account of wins, losses, launches, lay-offs and hires.