An internal memo details the holding company will push back discussion of a formal return to the office until Q4.
A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.
The studio will help advertisers develop custom creative for WarnerMedia’s entertainment properties, including HBO Max.
Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.
As schools and offices reopen, agency executives are taking to the skies — but the industry is reassessing its approach to corporate travel.
The holding company will test the platform’s new social commerce products and access exclusive research.
Campaign US editor Alison Weissbrot interviewed Titanium Lions jury president Susan Credle about this year's award-winning work.
WPP media firm’s new stance comes as clients and employees seek more sustainable growth.
The rebrand gives the fan enthusiast site a clear and consistent message.
Edelman Global Advisory will be led by Basilinna founder and CEO Deborah Lehr.
Toby Jenner tells Campaign why the agency reinstated APAC-level leadership, why China shouldn’t be ringfenced and how internal changes are expected to pay future dividends.
Campaign spoke to Daisy Rogers, founder and creative director of the agency with the audacious task of trying to create belonging for underrepresented people, while forgoing traditional investment.
Arthur Filip joins the digital agency from HCL Technologies.
Media.Monks will offer clients one front door to walk in with flexibility to tap into capabilities and subject matter experts across the group.
As agencies face a talent crunch, they are re-evaluating their recruitment and retention efforts.
Winner-takes-all pitch follows creative review.
Business travel is trending back up amid vaccinations and relaxed restrictions.
Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.
The network moves Alex Lubar to North America, adds APAC oversight to Ghassan Harfouche's MENA/Turkey remit and names Ji Watson CEO in Japan.
This week’s agency news, people on the move and brand buzz.
Large crowds and little social distancing at events over the past weekend remind brands of the risk.
If you'd asked a high school advertising class to come up with a campaign to "youthify" the Tiffany brand, this is exactly the shit they'd come up with, writes The Ad Contrarian.
Campaign builds on Euro 2020's 'Drummers'.
MSQ agency will create campaign to promote crowdfunding drive for relaunched beer.
“The World’s Local Music Store,” created by Gravity Labs, is Reverb’s first brand awareness campaign.
The youth-focused campaign promotes drinking more water.
How Marriott's regional CMO is adjusting campaign rollout plans to coincide with the reality of uneven post-pandemic revival.
The whimsical spot, created by StrawberryFrog, centers on financial stability.
Tokyo 2020 has been beset by problems unforeseeable before last year – but is it still a premium marketing platform?
The sexual care brand capitalized on the policy by offering Olympic athletes a self-pleasure kit.
The spot follows one McDonald’s customer from childhood to parenthood.
These art pieces and installations show that the world’s (second) biggest sporting event can inspire humans and robots alike.
The couple, in their onscreen debut, stressed the importance of passing the For the People Act.
Campaign US rounded up some of the games’ most buzzworthy creative work.
The spot, created by The Community, gives fans a virtual ticket to the Tokyo Olympic Games.
The nonprofit fights antisemitism in a recent OOH campaign.
Brands are fighting to stand out as people return to commuting and outdoor gathering.
The spot, created by VaynerMedia, encourages vaccinations through spoken word.
The creative awards program will put up-and-coming, diverse creatives front and center to help the industry identify the next generation of talent and work.
The spot, created by GUT Buenos Aires, shows the cultural differences between Gen Z and their parents.
A carousel of products that businesses can place in their profile section enters a pilot phase in the US.
A new bill, introduced by Sen. Klobuchar, proposes removing liability protections from platforms that spread inaccurate health information.
Streaming service Peacock picked up 54 million sign-ups thanks to new content.
Departing chief talks to Campaign.
Demand for podcasts are high on the platform as it opens up programmatic inventory and inks exclusive deals with big names.
Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.
Attention-based metrics are heralded by advocates as a panacea to digital advertising's transparency issues, promising to remove the guesswork from metrics and prove true effectiveness. What is standing in the way of attention becoming mainstream?
This year’s event will take place over the course of two days and encourage employees to participate in projects of their own choosing.
The platform’s new features are designed to prioritize reliable information and combat false assertions.
The retail media platform will live under Epsilon.
She will report directly to TikTok global head of marketing Nick Tran.
Howard talks about how GoDaddy supports small businesses and the pros and cons of in-housing creative.
Even after its pandemic surge abated, telehealth usage remains 38 times higher than it was prior to March 2020.
Discord — The Movie builds on the platform’s “imagine a place” campaign.
A study by MAGNA and Brave shows consumers engage more with privacy protected ads.
Social-media platform sees overall topline grow by 74% as pandemic rebound and spike in user metrics drive growth.
Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.
The badge allows the agency to grow its TikTok capabilities and offerings.
Streaming service also recorded rises in revenue and operating profit in Q2.
Green Ad Tag detects data transmission in real time, allowing for variations in territory, device, bandwidth use and time of day.