News & Analysis

Real estate platform StreetEasy hands creative rights to Preacher
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Real estate platform StreetEasy hands creative rights to Preacher

The fact that an NYC brand would partner with an Austin-based firm is testament to the ad agency's creative firepower.

RIPeanut: Mr Peanut sacrifices himself in heart-wrenching act of heroism
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RIPeanut: Mr Peanut sacrifices himself in heart-wrenching act of heroism

Goodnight, sweet prince. This world was never meant for such beauty.

Barker on its Women's March posters: '100% That Bitch'
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Barker on its Women's March posters: '100% That Bitch'

The creative agency likes to say its '70 percent women, 100 percent balls.'

Movers & Shakers: Noble People, Jellysmack and more
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Movers & Shakers: Noble People, Jellysmack and more

This week's account of wins and losses, lay-offs and hires.

Las Vegas seeks ad agency amid famed slogan change
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Las Vegas seeks ad agency amid famed slogan change

Say goodbye to 'What Happens Here, Stays Here."

Uber taps VaynerMedia's Travis Freeman as global head of media
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Uber taps VaynerMedia's Travis Freeman as global head of media

The industry veteran recently served as executive VP of media at VaynerMedia.

Jack in the Box icon gets 'Menutaur' sidekick in new ads
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Jack in the Box icon gets 'Menutaur' sidekick in new ads

In these live-action/animated spots, the fast food chain's burgers and fish sandwiches are stacked with extra patties and filets.

Gap's Alegra O'Hare exits as brand 'redefines CMO role'
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Gap's Alegra O'Hare exits as brand 'redefines CMO role'

The brand's chief executive also stepped down from his role in recent weeks.

Anomaly 'fires' Aussie staff to help devastation Down Under
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Anomaly 'fires' Aussie staff to help devastation Down Under

'Talk is cheap -- $100,000 and a week of our passion and creativity isn't. We just felt we had to act.'

Old Spice Guy returns with next-gen son in 10th anniversary campaign
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Old Spice Guy returns with next-gen son in 10th anniversary campaign

This iconic campaign revitalizes an aging brand and helps pioneer viral advertising add-ons.

Breville rides reputations of SoulCycle instructors to introduce new product
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Breville rides reputations of SoulCycle instructors to introduce new product

The appliance maker is launching a five-city SoulCycle tour and social campaign to connect with fitness-minded consumers.

Fig promotes Jill Landaker Grunes to lead production
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Fig promotes Jill Landaker Grunes to lead production

The agency recently was named AOR for real estate marketplace Zillow.

All-natural pain reliever brand Arnicare hands creative duties to Walrus
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All-natural pain reliever brand Arnicare hands creative duties to Walrus

The NY-based shop will also wrangle strategy.

'That gives me chills': Stars of Budweiser's Super Bowl ad react to first-time watch
TikTok launches flurry of videos in social campaign
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TikTok launches flurry of videos in social campaign

These short films to show everything from bagel day to bologna boy.

Top L'Oréal and Colgate exec named ANA SeeHer president
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Top L'Oréal and Colgate exec named ANA SeeHer president

Nadine Karp McHugh will play a pinnacle role in expanding the necessary initiative.

U.K.'s Brand Experience Agency of the Decade makes U.S. debut
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U.K.'s Brand Experience Agency of the Decade makes U.S. debut

Campaign named the creative shop 'Brand Experience Agency of the Decade' in December 2019.

Screens shrink, but sound intensifies at LA's One Thousand Birds
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Screens shrink, but sound intensifies at LA's One Thousand Birds

"Like all American cities, LA is changing and East LA is having a huge influx of creative people."

The International Red Cross (ICRC) brings peace to Fortnite
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The International Red Cross (ICRC) brings peace to Fortnite

In Fortnite's new liferun mode your mission is to... save people?

This anti-drunk driving campaign uses beautiful bottles to push message
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This anti-drunk driving campaign uses beautiful bottles to push message

South African retail liquor giant teamed with TBWA Hunt Lascaris Durban on the initiative.

Campaign US unveils Female Frontier 2020 honorees
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Campaign US unveils Female Frontier 2020 honorees

And who received the editorial choice award for "Fearless Pioneer" this year?

One-word answers with Bombay Sapphire's Tom Spaven
Travelpro goes to United Collective as AOR
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Travelpro goes to United Collective as AOR

Insider brand, invented by a pilot, looks to connect with today's "diverse and savvy" travelers.

Observatory taps Linda Knight as new chief creative officer
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Observatory taps Linda Knight as new chief creative officer

Knight's experience spans Phenomenon, TBWA\Chiat\Day and W+K.

Ad of the Week: Zac Efron puts Bombas socks to the test in fun new spot
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Ad of the Week: Zac Efron puts Bombas socks to the test in fun new spot

Wear them on leg day or on the treadmill, but don't wear them on your hands.

Patagonia's Cory Bayers to chair Brand Film Awards jury
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Patagonia's Cory Bayers to chair Brand Film Awards jury

This year's Brand Film Awards and Brand Film Workshop are set for May 7 in New York.

Wunderman Thompson hires Naomi Troni as global marketing, growth leader
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Wunderman Thompson hires Naomi Troni as global marketing, growth leader

The industry veteran has been at MullenLowe Group since 2014.

Agency leaders say industry must stand strong against unfair payment terms
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Agency leaders say industry must stand strong against unfair payment terms

Four agency leaders made it clear that unfair payment terms have to come to an end at Campaign's latest breakfast briefing event, sponsored by VMLY&R.

Movers & Shakers: Manifest, Dell Blue, FIG and more
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Movers & Shakers: Manifest, Dell Blue, FIG and more

This week's account of wins and losses, lay-offs and hires.

Pepsi strengthens Hispanic outreach with La Voz collaboration
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Pepsi strengthens Hispanic outreach with La Voz collaboration

The company is putting its money where its mouth is with a new integration.

Top recruiting firm lays out 2020's talent landscape
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Top recruiting firm lays out 2020's talent landscape

'Change is more likely than ever.'

Biggest takeaways for ad execs from CES this year
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Biggest takeaways for ad execs from CES this year

"The pace at which Gen Z influencers are growing and evolving across platforms is really amazing."

'Creativity should not be in-housed,' stresses Diageo SVP
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'Creativity should not be in-housed,' stresses Diageo SVP

'I don't think very creative people want to work for a massive corporation.'

Nachos get the Hollywood treatment in Taco Bell's latest
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Nachos get the Hollywood treatment in Taco Bell's latest

Action film director David Leitch pulls out all the stunts in this rollicking food fight.

Make-A-Wish hires Team One ahead of 40th anniversary
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Make-A-Wish hires Team One ahead of 40th anniversary

The Publicis Groupe agency will serve as brand AOR for the organization.

Inspired by mom, Lyft art director creates new font to benefit Parkinson's research
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Inspired by mom, Lyft art director creates new font to benefit Parkinson's research

Morten Halvorsen turned to design to make a difference and raise awareness.

Under Armour's new star-studded campaign is sure to make you sweat
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Under Armour's new star-studded campaign is sure to make you sweat

It's the brand's largest global platform to date.

PI LIVE Advanced: Performance and brand collide at new NYC marketing event
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PI LIVE Advanced: Performance and brand collide at new NYC marketing event

The conference lands in Manhattan on May 19 after much U.K. success.

NFL's John Randle is back and more zen than ever in latest Sleep Number ad
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NFL's John Randle is back and more zen than ever in latest Sleep Number ad

Number 93 on the field and 55 on his Sleep Number mattress is taking tranquility to the next level.

U.S. Census launches $500 million ad push in 13 languages
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U.S. Census launches $500 million ad push in 13 languages

"The time to be seen, heard and counted. 2020 is time to shape OUR future."

Creator behind Charmin's toilet products explains why they're not gimmicks
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Creator behind Charmin's toilet products explains why they're not gimmicks

The headline-grabbing tech was center-focus at CES.

Oreo wants to know how much stuffing America can handle
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Oreo wants to know how much stuffing America can handle

If you answered anything but double stuf, then you are wrong.

It's Boston for the win in Hyundai Super Bowl spot
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It's Boston for the win in Hyundai Super Bowl spot

Hyundai and agency INNOCEAN USA unveil a teaser spot with hometown favorites David "Big Papi" Ortiz and Rachel Dratch and more Boston stars to come.

Reebok's new spot with Conor McGregor is a brilliant casserole of WTFery
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Reebok's new spot with Conor McGregor is a brilliant casserole of WTFery

It's part of 'Sport the Unexpected' and is the first work from new agency of record Deutsch.

How Sparks & Honey's new Q platform can help give strategists 'superpowers'
Ogilvy Latina appoints regional creative chief
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Ogilvy Latina appoints regional creative chief

Jessica Apellaniz has been named CCO for the agency's Latin America office.

SafeAuto rebrands as rallying cry for average Joe with help of JOAN Creative
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SafeAuto rebrands as rallying cry for average Joe with help of JOAN Creative

The anthem features 100 cast members, some flare guns and a horse.

Chase leverages serious star power for Sapphire campaign
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Chase leverages serious star power for Sapphire campaign

It's the little things that matter in Chase's latest ads.

A brighter logo now greets Landmark Health patients
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A brighter logo now greets Landmark Health patients

The company kept its familiar tree symbol but changed everything about it.

A deep dive into season 3 of Mindshare's 'Media Dystopia'
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A deep dive into season 3 of Mindshare's 'Media Dystopia'

The GroupM agency launched its final six episodes at CES.

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