News & Analysis
Women-led businesses get millions of ad impressions and creative tools from PopSugar
'We are committed to helping women live their best lives and follow their dreams so we want to help however we can.'
P&G, TikTok and Grey make a difference with #DistanceDance campaign
The effort, which includes the social media star power of Charli D'Amelio, all started with a call from Ohio Gov. Mike DeWine to P&G CEO David Taylor.
Brand Film Awards US 2020 finalists announced
See who made the shortlist of top brand films to be feted by PRWeek and Campaign.
Truist puts its money where its mouth is in new COVID-19 campaign.
The financial services company has pledged $25 million to aid in supporting basic needs, medical supplies, and hardship across the nation.
How BABE wine is making itself more relevant than ever before
'Times are weird. The news is depressing. BABE wanted to relieve some of these feelings and bring some positivity to our consumers.'
Pretty Gross creative pair bring some levity to grim situation in new PSAs
The creative duo and real-life couple use humor to take the sting out of social distancing.
Havas Chicago makes trio of senior hires
The appointments come amidst tough times for the industry due to the COVID-19 pandemic.
Kvell rallies the troops with #STAYHOME campaign
Influencers from around the world tell people to stay inside, in their own way.
Need a freelancer? Here's an open resource for adland's contractor talent
WFH Freelancer was created in direct response to the COVID-19 job losses.
U.S. Hispanics turn to movies and TV to cope with COVID-19
Movies studios and streaming sites could be the big winners amongst U.S. Hispanics during the pandemic.
Consumers are turning even more to social media and apps amid stay-at-home orders
TikTok and other apps are enjoying a surge in popularity as COVID-19 induced lockdowns continue.
Vans launches 'Foot the Bill' for 80 small businesses to create bespoke sneakers
All proceeds will go to these independent partners.
8 key tips for retail companies amid COVID-19 crisis
Brand advisor Joe Jackman has helped many big businesses reinvent themselves over the years.
One-word answers with AT&T Brand Chief Fiona Carter
The marketing exec shares advice for marketers during this uncertain time.
Intel win boosts VMLY&R to top spot of global new business league
GSD&M has maintained its top position in the U.S.
World's creative elite join forces to council adland for UN brief
It's not a pitch. It's not a creative competition. It's a global collaboration to make a difference for the better.
Isolation log: Brace for job axes to swing and production to change forever
And embrace this cliche: It really isn't all doom and gloom.
Modern8 CEO's journey from working NYC retail trenches to leading a family business
Since Alysha Smith 's return to Salt Lake City, she's evolved the business, started a professional group for women and finds the time for bodybuilding.
Taco Bell reminds that their drive-throughs are still open in fun new spot
"Windows" multiplies user-generated clips, Zoom style, of customer trips through the drive-through.
Russell Stover to hold virtual 'Great Bunny Hunt' for Easter
The chocolate brand also updated previous campaign images to better reflect social distancing.
Brands are bypassing production shops and asking influencers to create assets
The move is saving companies an average of 50% in creative costs.
McKinney steps in to bring the world more good news
#SpreadMoreGood
Postmates gathers 16 celebrities in support of local restaurants
The #OrderLocal campaign features stars talking about their favorite spots and dining safely at home.
TBD Founder Rafael Rizuto joins BBH NY as creative chief
The industry veteran will officially take on the role April 20, Campaign US has learned.
Here are 200+ open positions from agencies hiring right now
Despite coronavirus-induced hiring freezes, shops are still looking for work.
Some agency groups won't send delegates to Cannes Lions in October
A number of holding companies say they will not enter the awards, while others have yet to decide.
Dentsu's Tim Andree to make phased return to work after leave of absence
The CEO has returned as a director of the Dentsu Group Board.
Movers & Shakers: The Mill, Kerry Hill, FCB and more
This week's account of wins and losses, lay-offs and hires.
MassMutual uses U.S.' oldest lighthouse to remind us everything will be okay
The campaign, created in partnership with Johannes Leonardo, conveys a sense of resilience during uncertain times.
How adland is overcoming production obstacles amid COVID-19 disruption
"Over the past two weeks we've turned out 18 new ads," said Goodby's Margaret Johnson.
Digital marketing agency Cast Iron LA directs a love letter to its quarantined city
Former RPA execs enlist friends and family to virtually assemble a message of resilience.
Some brands are delaying payment to agency partners or turning financial tap off altogether
'It's unfair because clients have more cash than these small businesses do.'
Millennials want brands to communicate more during COVID-19 crisis, study finds
Trust in government is low, but the jury is still out on how millennials view brands right now.
Satirical brand Flat Earth Airlines takes flight
The project pokes fun at some of the most harebrained conspiracy theories out there.
Honda reaches for 'something greater' in COVID-19 ad
Sister brand, Acura, is also launching new work to replace its canceled March Madness campaign.
Ad of the Week: Fake Netflix campaign warns you to stay the %$^# home... or else
If it were up to these ad students, anyone chancing a walk outside would also be risking major spoilers.
Facebook drops short film to celebrate all the human ways we're enduring global pandemic
The marketing team worked with Droga5 to produce the video which pushes a new community hub.
YMCA's coronavirus response compares to measures taken during WWII
The organization's campaign highlights some of the extensive steps taken to help combat COVID-19.
One-on-one with MediaMonks' first global creative chief: Jouke Vuurmans
The S4 Capital agency works with Amazon, AB InBev, Facebook, Google, L'Oréal and more.
Cuomo's famed 'New York loves you' line made into T-shirt with funds donated to COVID-19 causes
An industry freelance duo has managed to raise around $2,500 in just a few days.
Brands better step up during pandemic: Edelman Trust Barometer special
Consumers want brands to do what the government can't, says the research.
18 gaming brands unite to spread health messages
Zynga, Twitch, YouTube and others motivate gamers to keep connecting remotely.
Stock image site Unsplash practices photo distancing
Homepage features photographs of separation that drift apart to illustrate these isolating times.
Burger King, Popeyes and Tim Hortons staff to get special bonus, says RBI CEO in open letter
Restaurant Brands International's leader spoke candidly about the efforts these brands have made in a time of crisis, and the challenges ahead.
Creatives encourage public to donate what some are saving in COVID-19 isolation
The "Saving with Savings" campaign recognizes the fact that many people are actually saving during the crisis and asks them to donate what they can.
Q&A: All you need to know about Sophie Ozoux and Kwame Taylor-Hayford's indie shop Kin
"We're building Kin to embrace the new realities of our industry."
Spike in 'chill' music, news podcasts and playlist sharing: Our new Spotify habits
The audio-streaming platform revealed how people are using it differently after weeks in isolation.
Santa Margherita donates $1 for every view of its new campaign
'Uncork Your Extraordinary' is a celebration of staying unique in the COVID-19 crisis.
How Sesame Street is focusing on mental and physical health for families
Animated spots are available in 19 languages.
Creative eases adland's mind with yoga track
Michael Raso figured that adland needs the power of meditation now more than ever.
THE CAMPAIGN FIX
Stay in touch and make sure you are part of the conversation with our editorial bulletin
SIGN UP FOR FREE