Latest news

Sad looking girl in front of American flag

How are agencies and brands marking July 4 in the wake of abortion restrictions?

Just one week after the Supreme Court overturned Roe v. Wade and stripped the right to a legal abortion from American women, the nation heads into July 4 weekend dripping with patriotism. How will brands toe the line?

RadioShack storefront

RadioShack wreaks havoc on Twitter

American tech retailer RadioShack had all but faded into oblivion until it launched a chaotic social media strategy last week, filling our timelines with unfiltered tweets.

Clockwise from top left: Brown, Welsh, Davies, Woodford, Cunningham, Rees

Will the Greenpeace protests at Cannes stop agencies working with fossil fuel clients?

The environmental campaigning network ramped up its activism at the festival this year with a three-pronged attack.

Woman looking stressed and sad holding a pregnancy test

Amnesty International asks: Is the U.S. really the land of the free?

Short film directed by Nicolina Knapp reimagines U.S. national anthem in light of the Supreme Court’s decision to overturn Roe v. Wade.

Clip art of diverse business professionals talking.

Movers & Shakers: Pinterest, Horizon Media, Ford and more

This week’s agency news, people on the move and brand buzz.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Campaign’s Tech Fix: Dissecting this week's news and views

The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Laptop with Upstream app running

Mediabrands, R&CPMK launch tool to integrate brands with premium content

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

Headshot of Travis Montaque

Group Black brings on Weber Shandwick, Kitchen Table for agency support

Weber will work on corporate reputation, finance, capital markets, executive visibility and thought leadership for the media collective and accelerator.

Campaign Chemistry

Campaign Chemistry: Google’s David Temkin

Temkin, senior director of product management, ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while tracking restrictions loom.

The Advertising Week Europe 2018 conference stage during an interview with Sir Martin Sorrell

Advertising Week acquired by Emerald Holding

All Advertising Week employees, including co-founder and chairman Matt Scheckner, will join the US events company.

Agency news

The red and white logo of Bower House Digital

WPP acquires Australia-based martech agency Bower House Digital

Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.

Collage of winners

Cannes Lions 2022: all the Grand Prix winners

See all of this year's Grand Prix-winning campaigns.

A collage of Greenpeace protesters, WPP CEO Mark Read and the WPP logo

WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients

CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.

Screen shot from 'Long Live the Prince' Cannes Lions Grand Prix winner

‘Long Live the Prince’ wins Titanium Grand Prix as Edelman bags a Gold at Cannes

The much-lauded ‘Long Live the Prince’ by Engine London has won the Grand Prix at the Titanium Lions, as Edelman wins Gold in Sustainable Development for ‘See My Skin’ for Vaseline, on the final day of Cannes Lions.

Dentsu Creative Bengaluru receive their Agency of the Year award

Cannes Lions crowns agency, network and most creative company of the year 2022

Dentsu Creative Bengaluru, Ogilvy and WPP win most awarded titles.

Brand news

Image of a protest outside the Supreme Court.

Snapshot: How reproductive health organizations and allies reacted to Roe v. Wade being overturned

The ruling, which comes just over a month after the leaked initial draft majority decision, will end the Constitutional right to abortion after nearly 50 years.

Two people running in Hoka ad campaign

Don’t run, fly, Hoka says in first global ad campaign

Performance footwear brand taps FCB for spot that shows people running so fast they take flight.

A giant coral billboard that is shaped as the word 'Hope' has won a Grand Prix at the Cannes Media Lions category

Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix

Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the ocean. The campaign also won the Industry Craft Grand Prix earlier in the week.

Clip art of diverse business professionals talking.

Movers & Shakers: The Brandtech Group, Fuse Create, Snipes, the Ukrainian Government and more

This week’s agency news, people on the move and brand buzz.

Headshots of Barbara Poma, Maddy Park and Bridgett Floyd

Ad Council and R/GA depict the power of love in the face of tragedy in new film series

George Floyd’s sister features in campaign that shows the power individuals have to make a positive difference.

Creative news

Digitas

Can’t Quiet Pride: How Digitas used stickers to address anti-LGBTQ+ laws

The agency released the collection of stickers featuring queer labels to celebrate the community’s resilience in light of recent legislation.

Instagram photos arranged to spell out the word "Art"

Instagram encourages users to ‘Make Good Art’

The second phase of the Yours to Make campaign features a short film — scored by a Neil Gaiman speech — aimed at recent graduates.

Pharma Lions Grand Prix: I Will Always Be Me

Lions Health: 2022 pharma, health & wellness winners

The Cannes Lions Health awards announced winners in the Pharma and Health & Wellness categories.

Cannes Lions awards

Does adland overemphasize awards when hiring creatives?

Creative leaders in the region question whether the industry should prioritize awards tallies when looking for creative candidates.

Cannes Lions logo

‘People come to Cannes to be inspired’: marketers head to France for festival

The first in-person Cannes Lions International Festival of Creativity since 2019 is generating buzz among medical marketers.

Media news

CGI render of an city skyline rising from a smartphone screen

Can Apple and Meta play nice in the metaverse?

As AR kits become ubiquitous, the battle to sell metaverse hardware will be of secondary importance to the battle for ownership of what the hardware produces, says Hylink's US general manager.

Campaign Power of Purpose Awards logo

Campaign US Power of Purpose Awards 2022 winners revealed

This year’s honorees set the standard for cause-driven marketing and corporate responsibility.

Woman working on laptop with words "Introducing Start"

She Runs It and Digitalundivided team up on startup accelerator program

The accelerator will help diverse female founders in media, marketing and technology bring their business plans to life.

A picture of a person playing a mobile game

Global invests in gaming advertising platform Odeeo

Global will sell advertising for mobile games in the UK and US.

Times Square street view with many video billboards

GroupM reduces global ad forecast, but says Ukraine war and privacy changes are ‘not major factors’

Ad spend outlook for 2022 ‘not as bad as expected’ amid growing disconnect between economic activity and advertising, according to the agency group.

Needle on page with definition of Fentanyl

Ad Council counteracts surge in overdoses with youth fentanyl awareness campaign

In 2021, overdose deaths increased by 15% over 2020, according to the CDC.

A silhouette of person holding aloft of phono with the TikTok logo. Photo: Getty Images

TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row

A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.

A colour photo of Radhika Radhakrishnan

Wavemaker appoints ex-BBH finance chief as CFO

Radhika Radhakrishnan will act as 'true business partner' to Toby Jenner.

Smart phone displaying TikTok logo

The top 10 mental health influencers on TikTok

Relationship counselors, psychotherapists and mental health advocates of all stripes now call the platform home.

Photo of Sheryl Sandberg and Mark Zuckerberg

Sheryl Sandberg to step down as COO of Meta

Sandberg, who plans to focus on her philanthropic work, has been a key player in the social media company’s evolution over the last 14 years.

Tech news

TRKKN logo

Omnicom to roll out Google tech consultancy across major markets

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Campaign’s Tech Fix: Dissecting this week's news and views

The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

A set of floating islands, one is shaped like a Fender Stratocaster guitar

Mini and Fender hit the road for Meta's Horizons Worlds

Both virtual reality worlds make debut at Cannes Lions.

Hands holding phones that show fake news

GARM sets guidelines on misinformation and monetizing sensitive topics

Cross-industry initiative has expanded its guidelines around “harmful content” to demonetize misinformation online and help advertisers to navigate ad placements around sensitive content.

Smart phone displaying IBM logo

Cannes: Industry leaders announce coalition to fight bias in ad tech

Delta Air Lines, WPP, The 4A’s, the IAB, the Ad Council and other industry leaders back IBM in delivering an open source toolkit that enables the industry to use AI to mitigate bias in ad tech.

Headshot of Jeffrey Bowman

Reframe: DE&I must be operationalized to work

Recent examples of performative campaigns in the run up to Juneteenth prove that many industry efforts to improve DE&I and multicultural marketing are “ineffective” and “unsustainable,” according to Jeffrey Bowman, who is seeking to drive structural change through his consultancy.

Retro TV set on small table

Campaign’s Tech Fix: Dissecting this week's news and views

The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Clip art of magnifying glasses pattern

Campaign’s Tech Fix: Dissecting this week's news and views

The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Metaverse Fashion Week in Decentraland virtual world

How should brands measure ROI in the metaverse?

In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.

Rifles hanging on display

Criteo helped arms manufacturer Beretta target ads to prospective customers

Campaign US finds Criteo violated its own policies by monetizing major arms manufacturer Beretta.

Reader polls

SoFi stadium, photo

Advertisers stay firm on Super Bowl plans, despite Omicron surge

A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.

SoFi stadium, photo

Advertisers: Are you rethinking your Super Bowl LVI plans?

Omicron once again threatens live events as athletes get infected.

Businessperson commuting carrying briefcase and covid-19 facemask.

Employees don’t want a mandated return to the office, says poll

The non-mandated hybrid work model wins the popular vote.

Woman working on office laptop.

What is your ideal working situation?

Do people ever want to return to the office?

People want brands to drop Travis Scott

Brands have a tough call to make in the aftermath of the Astroworld tragedy.

Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?

The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.

Protesters outside the entrance to the COP26 summit on November 1, 2021 in Glasgow, United Kingdom. (Credit: Getty)

Would you work on repositioning a fossil fuel brand?

As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.

Lookin’ good, Nielsen

Campaign US readers like the measurement company’s new logo.

Nielsen unveils its new logo

The rebrand comes amid media measurement turmoil and the sale of Global Connect.

Can Facebook still save its reputation? Does it even matter?

Campaign US readers think the company still has time. But what about its intentions?

THE CAMPAIGN FIX

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