Latest news

Angela Mears headshot

‘One of a kind’: Weber Shandwick New York chief creative officer Angela Mears dies at age 35

Mears started at the agency as an intern in 2011.

Headshot of Fred Levron

Dentsu parts with global chief creative officer Fred Levron

Levron was one of the key players behind Dentsu’s creative consolidation.

Campaign US Movers and Shakers wordmark

Movers & Shakers: WPP, Snap, AB-InBev and more

This week’s agency news, people on the move and brand buzz.

A graphic artist's depiction of the so-called metaverse

Why for most brands the metaverse is 'just not relevant'

It's critical to consider how customer data is used.

Mookie Betts swings a bat during an MLB game

As baseball season kicks off, the MLB seeks younger viewers

Marketers are also seizing on the buzz of opening day with celebrations of the sport’s traditions.

Hello Haleon Chapstick tubes

Queer Eye’s Tan France promotes self care and preventive health at Hello Haleon event

Haleon touted a variety of its well-known brands like Sensodyne and Chapstick at an interactive event featuring fashion designer Tan France.

Pepsi can branded with new logo

Pepsi unveils a new logo: a look back at the logos through the years

A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.

NBA star Mike Miller in Mike's Hard Limeade ad

‘Consumers love a comeback’: Why Mike’s Hard Limeade is returning to shelves

Inside the brand’s campaign with Edelman and NBA star Mike Miller.

Picture of Nutella flavored Tic Tac

Which brand’s April Fools’ Day stunt do you wish was real?

Some of this year’s ideas legitimately sound… good?

Sir Martin Sorrell

S4 sees growth slow in 2023 after losing key Mondelez contract

Sir Martin Sorrell says company continues to have 'significant relationship' with Mondelez

Agency news

Photo of Marc Nohr and nick Baker standing together

Marc Nohr steps down from group CEO role at Miroma Group

He will pursue a portfolio career chairing several companies.

Creative graphic of a pie graph, with each portion showing a sustainable initiative

AdGreen's annual review highlights need for carbon reduction in adland

AdGreen urges the ad industry to reduce emissions across its future projects.

WPP logo

WPP sees 25% drop in whistleblower reports

WPP’s annual report showed a 25% decrease in whistleblowing incidents, including issues around 'respect in the workplace' and 'protection of WPP assets'.

Text highlighting the difficulties of interviews for autistic people: “For you, it’s making small talk. For me, it’s a huge challenge.”

Autistica invites more inclusive approach to job interviews

Debut campaign for the charity by House 337 aims to demonstrate how autistic people experience interviews.

The logos for VMLY&R, Obviously and WPP

WPP snaps up second influencer marketing agency

Acquisition of Obviously comes just days after it bought influencer marketing outfit Goat.

Brand news

Coca Cola ad screen shot

Coca-Cola launches food donation program for Ramadan

The campaign aims to provide meals to those who lack access to food for Iftar.

Image of blue box from the Stand up to Jewish Hate campaign

Why blue squares are suddenly appearing on TV and social

The Foundation to Combat Antisemitism is behind the $25 million campaign.

Calvin Klein ad featuring trans men

The Calvin Klein homage campaign celebrates transgender men

Fashion start-up recreates the iconic Calvin Klein ads of the 90s by putting transmasculine, nonbinary and gender non-conforming people front and centre of their campaign.

Image of CEO Shou Chew testifyibng before Congress

TikTok’s comms team tweets through it as CEO testifies before Congress

TikTok’s head of policy comms for the Americas clarified points made by CEO Shou Zi Chew during Thursday’s hearing.

Pictured: A screenshot from Ford's latest promotional campaign for its first all-electric vehicle in Europe

Ford promotes new all-electric SUV with immersive virtual campaign

Launch campaign includes a 7-minute reveal and a virtual test drive.

Creative news

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Levi’s will use AI models to increase diversity. Is it ethical?

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Campaign Creative Fix wordmark

Do we really love New York City? The internet gets heated over New York’s new logo

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Waystar Royco logo in retro design

Succession fans design logos for Waystar Royco

99designs by Vista asked designers to give the fictional media conglomerate and all of its subsidiaries an unofficial rebrand before the final season airs Sunday.

The new We Love NYC logo

New We 'Love' NYC campaign draws criticism over logo

Brand creatives and New Yorkers alike wonder who truly owns a mark that’s become emblematic of the city itself.

Ford advertisement showing collage of peoples faces

Ford taps high-profile drivers for new campaign

Sydney Sweeney, Dee Bryant and Kai Lenny tell their passionate stories and connections to Ford.

Media news

Elon Musk and a Twitter logo are seen in this illustration

Advertising analysis shows Twitter is cashing in on anti-LGBTQ+ sentiment

A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.

TikTok logo is seen on a mobile phone screen

How TikTok is responding to advertisers' concerns about potential bans

TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.

Children built a Lego car in the toy company's Christmas spot

Lego Group builds towards global media review

IPG Mediabrand agency Initiative currently handles media buying and planning.

Pictured: TikTok head office sign

WARC upgrades TikTok adspend forecast by $2bn

Video platform to defy recession with all brand categories set to increase investment this year.

Twitter logo displayed on a smartphone with Silicon Valley Bank logo in background

Silicon Valley Bank deletes Twitter page

The move comes after the bank’s collapse.

Nissan Motor Corporation logo is seen on a smartphone screen

Nissan’s U.S. CMO on use cases for BeReal lookalike TikTok Now

Allyson Witherspoon discusses filling real-time advertising needs with a nascent format.

Smart phone displaying Instagram logo

Meta halts Reels bonuses for creators

The Reels Play bonus program was a primary way creators could monetize short video content on Instagram.

Young Black woman filming a beauty and makeup vlog

Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences

Experts explain why the #deinfluencing movement is a good thing for content creators and brands.

Two pictures from TikToks of women turning their backs on the Bold Glamour filter

Dove turns its back on TikTok's 'unattainable' beauty filter

The ‘Bold Glamour’ filter has been used more than 15 million times on the app.

TikTok logo sign outside office building

Will TikTok’s default time limit help address the mental health crisis among young people?

Kids will now have an automatic time limit of one hour on TikTok and they’ll need to put in a passcode in order to keep scrolling.

Movers & Shakers

Campaign US Movers and Shakers wordmark

Movers & Shakers: Simply Spiked Peach, Heinz, Manifest, Wunderman Thompson and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: FanDuel, Twisted Tea, VaynerMedia, Dept and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: M&M’s, Jameson, Semrush, David and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Adobe, TikTok, Ogilvy, Guinness and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Wunderman Thompson, London Alley Entertainment, Rapp, Shake Shack and more

This week’s agency news, people on the move and brand buzz.

Tech news

TikTok logo on building

The end of TikTok? Influencer marketing pros prep for possible ban

The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

TikTok rallies users and advertisers ahead of Congressional hearing

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Attendees at SXSW 2023

AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023

Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.

Screenshot of Fatboy Slim's VR concert trailer

Fatboy Slim crafts free virtual reality concert experience

Audiences can tune in to the DJ's immersive event on 30 March 2023.

The Silicon Valley Bank (SVB) logo is seen through a rain covered window

Marketers expected to scrutinize partner contracts post-SVB collapse

Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.

Campaign Gaming Summit: Sarah MacDonald, Tom Hemming, Phil Rowley, Claire Nance, and Gideon Spanier

Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril

Phil Rowley, head of futures at Omnicom, was speaking at Campaign’s Gaming Summit

ASOS' official logo

Criteo partners with ASOS to improve targeted advertising

The commerce media company will become ASOS' exclusive advertising partner.

Meta logo on smartphone

Meta announces more layoffs as it rolls back investment in web3 products

Meta will let go of another 10,000 employees till May 2023, marking another round of significant job cuts.

Woman wearing augmented reality glasses holding smartphone, metaverse concept

Can the metaverse make a comeback in 2023?

Is it game over for the metaverse, or is it just getting started? Many brands gambled and lost last year. Have lessons been learned? And what are the next evolutions of metaverse brand activations we'll likely see this year?

Businesswoman on laptop at window in morning sun

Women in STEM roles lack allies and support, study finds

Research conducted by the United Nations Entity for Gender Equality and the Empowerment of Women shows that in STEM roles, women remain underrepresented and therefore lack allies to protect them from discrimination.

Reader polls

Sundance Film Festival marquee

Poll: Are you going to Sundance?

CMOs and brands such as White Claw and Acura are lining up for the film festival in Park City, Utah as the worlds of brand and entertainment intersect.

Source: Getty Images.

Advertisers are hesitant to join Twitter Blue

According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.

Twitter logo cutout revealing Twitter Blue official Twitter account handle

Should brands pay for Twitter Blue?

Brands weigh the $8 price tag as Twitter faces ongoing backlash under Musk.

SoFi stadium, photo

Advertisers stay firm on Super Bowl plans, despite Omicron surge

A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.

SoFi stadium, photo

Advertisers: Are you rethinking your Super Bowl LVI plans?

Omicron once again threatens live events as athletes get infected.

Businessperson commuting carrying briefcase and covid-19 facemask.

Employees don’t want a mandated return to the office, says poll

The non-mandated hybrid work model wins the popular vote.

Woman working on office laptop.

What is your ideal working situation?

Do people ever want to return to the office?

People want brands to drop Travis Scott

Brands have a tough call to make in the aftermath of the Astroworld tragedy.

Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?

The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.

Protesters outside the entrance to the COP26 summit on November 1, 2021 in Glasgow, United Kingdom. (Credit: Getty)

Would you work on repositioning a fossil fuel brand?

As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.


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