News & Analysis

Movers & Shakers: Droga5, Carl's Jr, Adam & Eve/DDB, TBWA and more
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Movers & Shakers: Droga5, Carl's Jr, Adam & Eve/DDB, TBWA and more

The week's account wins, promotions and new hires.

Under Armour launches branded content venture with Nigerian bobsledders
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Under Armour launches branded content venture with Nigerian bobsledders

A five-part docuseries on the groundbreaking group of women breaks ground for the brand, too.

How today's political and cultural climate is helping Ancestry serve up a message of unity
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How today's political and cultural climate is helping Ancestry serve up a message of unity

What's happening on the world stage offers opportunity, not challenges, says the brand's chief marketing officer.

A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog
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A new PSA for Mariska Hargitay's nonprofit aims to end the rape kit backlog

Boutique agency Invisible Man teamed up with the Joyful Heart Foundation for the powerful spot.

How to say 'I Love You' in seven different brands
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How to say 'I Love You' in seven different brands

Here's this year's slew of V-Day campaigns.

Google wants to change the way we shop online, beginning with beauty brands
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Google wants to change the way we shop online, beginning with beauty brands

YouTube influencers, sexier shopping searches and a ton of data are all part of Google's master plan.

Olympic stories, and the families rooting at home, power Intel's latest VR campaign
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Olympic stories, and the families rooting at home, power Intel's latest VR campaign

"Experience the Moment" brings together athletes and their far-away support systems.

Diesel secretly launches new logo for 'fake' store ahead of New York Fashion Week
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Diesel secretly launches new logo for 'fake' store ahead of New York Fashion Week

The clothing brand sold thousands of limited edition items at unreal prices to unsuspecting shoppers who thought they were knock-offs.

To celebrate its 10th anniversary, Chobani wants to give every American free yogurt
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To celebrate its 10th anniversary, Chobani wants to give every American free yogurt

The in-house "One For All" campaign is meant to help the brand stay on top after a decade of success.

Idealist's new chatbot connects Facebook users with the right charities and nonprofits
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Idealist's new chatbot connects Facebook users with the right charities and nonprofits

BBDO New York's Ida continues the organization's growth beyond its job board origins.

Vodka and nudity is a winning combination in Absolut's new "Nothing to Hide" campaign
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Vodka and nudity is a winning combination in Absolut's new "Nothing to Hide" campaign

BBH London showcases real employees in their birthday suits in new spots that make everything clear.

Publicis full-year revenues drop but UK and US show organic growth
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Publicis full-year revenues drop but UK and US show organic growth

Overall revenues at Publicis Groupe fell 0.4 percent to €9.69 billion ($11.86 billion) last year, but the firm achieved a standout performance in the UK and a strong second half in North America.

A case for rebranding the older worker
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A case for rebranding the older worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

The most successful Super Bowl ads, by the numbers
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The most successful Super Bowl ads, by the numbers

Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.

Highlights from the 3% Conference Super Bowl live tweetup
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Highlights from the 3% Conference Super Bowl live tweetup

3 percenters made their voices heard during the Big Game for the fifth year in a row.

Eight-year overnight ratings low for Super Bowl LII on NBC
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Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

This year, call it the Sup-AR Bowl
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This year, call it the Sup-AR Bowl

Augmented reality, teased for several years, finally breaks through at the Big Game.

Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean
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Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean

An open letter from the infamous organization pleads for a less sexualized intermission during the Big Game.

Here's how brands should use Twitter during the Super Bowl
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Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of the year.

A 'Super' experience on the old linear broadcast model
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A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

Pornhub's 'F Your Period' encourages its female users to be self-centered
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Pornhub's 'F Your Period' encourages its female users to be self-centered

Coming off a year of growth for women's content, the porn leader makes a campaign about "the dirty deed."

Squarespace gets its latest Super Bowl campaign into gear with Keanu Reeves
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Squarespace gets its latest Super Bowl campaign into gear with Keanu Reeves

The longtime customer stars in a series of offbeat spots in a campaign created entirely in-house.

ColorComm launches Men of Color in Communications initiative
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ColorComm launches Men of Color in Communications initiative

The women-only diversity organization has created a sister organization, for men.

Emotional narratives won big at last year's Super Bowl, says new Unruly study
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Emotional narratives won big at last year's Super Bowl, says new Unruly study

But with the Olympics on the horizon, this year could be very different.

Recommendation Engine: Deutsch's Marques Gartrell
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Recommendation Engine: Deutsch's Marques Gartrell

This creative director likes treatises on music and sports and doesn't let politics bring him down.

Facebook has seen the future of online video, and it is vertical
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Facebook has seen the future of online video, and it is vertical

The social media giant enlisted 15 influencers to make short films that push the bounds of the medium.

Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess
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Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess

Fans can win real cash toward their savings goals by playing during ad breaks.

Publicis Groupe refutes anonymous letter charging overvaluation of organic growth
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Publicis Groupe refutes anonymous letter charging overvaluation of organic growth

The holding company called the allegations presented to auditors on Tuesday a "destabilization attempt."

Nat Geo and Sprint team up for a new 'Chasing Genius' challenge
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Nat Geo and Sprint team up for a new 'Chasing Genius' challenge

A $25,000 prize awaits the most innovative idea for improving global connectivity.

The Campaign Super Bowl LII Ad Digest
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The Campaign Super Bowl LII Ad Digest

Want to watch all the ads that ran during Super Bowl LII? Check out Campaign's comprehensive list here.

'Dilly Dilly' means 'Go for it': how ad testing actually risks doing something great
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'Dilly Dilly' means 'Go for it': how ad testing actually risks doing something great

Copy-testing is usually the blunt instrument that beats out the sometimes unexplainable magic of an ad or campaign, says Young & Laramore's president.

David Beebe: Brands need to think - and act - like media companies
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David Beebe: Brands need to think - and act - like media companies

The Emmy-award winning producer says brands need to transform to a 'consumer-first' content marketing mindset

Mars puts agencies on alert with $1.4 billion global media consolidation
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Mars puts agencies on alert with $1.4 billion global media consolidation

WPP, Publicis Groupe and Omnicom are on alert as Mars has called a $1.4 billion global media review to consolidate its business with one group.

An artist flips the script on sexist ads of yesteryear
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An artist flips the script on sexist ads of yesteryear

Eli Rezkallah's genderbent photo series puts men in their place: women's.

DDB keeps its Skittles Super Bowl spot under wraps, permanently
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DDB keeps its Skittles Super Bowl spot under wraps, permanently

During this year's Big Game, only one person will get to taste the rainbow.

The Winter Olympics presents dangers and opportunities for brands looking to support Team USA
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The Winter Olympics presents dangers and opportunities for brands looking to support Team USA

The International Olympic Committee's Rule 40 ad ban is still in full effect for PyeongChang.

Martin Sorrell predicts the future of sports broadcasting at CES 2018
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Martin Sorrell predicts the future of sports broadcasting at CES 2018

Technology and sports are converging in new and exciting ways, said WPP's CEO.

Vox Creative and PepsiCo team up for round four of Game Day Grub Match
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Vox Creative and PepsiCo team up for round four of Game Day Grub Match

Ahead of Super Bowl LII, current and former NFL players square off in the kitchen for a good cause.

CES 2018: The year when the voice-activated IoT lineup finally spoke to me
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CES 2018: The year when the voice-activated IoT lineup finally spoke to me

From faucets that listen to TVs that watch you back, even smarter appliances are on the way.

The future is here: a look back at CES 2018
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The future is here: a look back at CES 2018

Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.

CES 2018: Artificial intelligence needs to get to know you better
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CES 2018: Artificial intelligence needs to get to know you better

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

How storytelling helps brands cut through content overload
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How storytelling helps brands cut through content overload

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out.

Brands should take a stand on divisive issues, say a new Sprout Social study
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Brands should take a stand on divisive issues, say a new Sprout Social study

Potential benefits far outweigh potential drawbacks, making political engagement well worth considering.

Pornhub unloads its massive 2017 data recap
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Pornhub unloads its massive 2017 data recap

From top search terms to demographic changes, the porn giant crunched serious numbers.

Otto Bell: Good branded content is not a silver bullet
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Otto Bell: Good branded content is not a silver bullet

Chief creative officer says it must recognize "a real desire for some kind of value exchange."

Animation can help sell dry or difficult products, new study says
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Animation can help sell dry or difficult products, new study says

A new Ace Metrix survey analyzes the right time for brands to use the strategy.

Our most popular opinion columns of 2017
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Our most popular opinion columns of 2017

From essential topics like brand planning and account management to existential issues like work-life balance and conceptual thinking, here are the most-read opinion pieces of the year.

Our most popular news stories of 2017
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Our most popular news stories of 2017

Women's voices dominated many of the stories that 2017 will be remembered for.

7 brands that closed a difficult year with holiday cheer
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7 brands that closed a difficult year with holiday cheer

Whether promoting products or world peace, these campaigns tried to give us all a break from the chaos outside.

It takes more than a menorah to connect with Hanukkah shoppers
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It takes more than a menorah to connect with Hanukkah shoppers

National brands need to understand cultural references before trying to make inroads with Jewish consumers.

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