News & Analysis

Q&A: BBDO NY chief on the agency's past, present and future
Share

Q&A: BBDO NY chief on the agency's past, present and future

The New York CEO acknowledges that shedding legacy perceptions is not easy.

Unruly's plan to take on Google and Facebook as industry trust wanes
Share

Unruly's plan to take on Google and Facebook as industry trust wanes

Norm Johnston joined Unruly from Mindshare in February.

New campaign from Terri & Sandy starts dialogue around fertility
Share

New campaign from Terri & Sandy starts dialogue around fertility

The women-run agency started working with CCRM two months ago.

Facebook revenue soars despite data privacy scandal
Share

Facebook revenue soars despite data privacy scandal

Zuckerberg admits the company "didn't do enough."

Meet the Campaign Inclusive & Creative Top 20 judges
Share

Meet the Campaign Inclusive & Creative Top 20 judges

Enter your most inspiring work that champions diversity and inclusion by May 31

Movers & Shakers: Vox Media, KBS, Reebok and more
Share

Movers & Shakers: Vox Media, KBS, Reebok and more

The week's account wins and losses, promotions, new hires and layoffs.

Schick parent Edgewell taps MullenLowe Group as global creative agency
Share

Schick parent Edgewell taps MullenLowe Group as global creative agency

Agency network will work with personal care company in 50 markets.

360i's Sarah Hofstetter shifts to chair after five years as CEO
Share

360i's Sarah Hofstetter shifts to chair after five years as CEO

Change comes shortly after CMO Abbey Klaassen was named New York president.

Consultancies are 'in the room, but not winning,' says WPP digital leader
Share

Consultancies are 'in the room, but not winning,' says WPP digital leader

But threats to the industry loom as brands take work in-house.

Red Lobster goes fishing for new creative agency
Share

Red Lobster goes fishing for new creative agency

The seafood chain is celebrating its 50th anniversary this year.

Vincent Bolloré arrested as part of probe into corruption allegations
Share

Vincent Bolloré arrested as part of probe into corruption allegations

The billionaire recently stepped down as chairman of Vivendi.

Social influencers are ditching Snapchat for Instagram
Share

Social influencers are ditching Snapchat for Instagram

Does this mark the beginning of the end for Snapchat?

Here's how brands celebrated Earth Day
Share

Here's how brands celebrated Earth Day

As the planet warms, any attention is more than welcome.

Ford's global creative review spells trouble for longtime partner WPP
Share

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts.

Brands are using influencers to get around cannabis restrictions
Share

Brands are using influencers to get around cannabis restrictions

A new Traackr survey shows which startups are making inroads.

One-word answers with VML diversity leader God-is Rivera
Share

One-word answers with VML diversity leader God-is Rivera

Rivera tells Campaign what leaders can do to enhance diversity and inclusion.

Future 'wide open' for more diverse KFC colonels, says U.S. CMO
Share

Future 'wide open' for more diverse KFC colonels, says U.S. CMO

The chain throws Reba McEntire out of the colonel rotation to launch new sandwich.

Here's why a YouTube star created a robot for HBO
Share

Here's why a YouTube star created a robot for HBO

The second season of Westworld - sci-fi thriller ripe with A.I. beings - airs April 22.

What is black girl magic, and why should brands care?
Share

What is black girl magic, and why should brands care?

Brands are missing out by completely missing the point, says Lisa.

Ogilvy buys Quebec-based Brad to amp up 'creative firepower'
Share

Ogilvy buys Quebec-based Brad to amp up 'creative firepower'

The acquisition comes as Ogilvy dismantles its model and builds a new internal structure.

Fishbowl aims to unite agency leaders and staff with anonymous conversations
Share

Fishbowl aims to unite agency leaders and staff with anonymous conversations

About 25 percent of U.S. employees across the top 200 ad agencies use Fishbowl.

Ogilvy CEO John Seifert on Martin Sorrell's exit: 'The show must go on'
Share

Ogilvy CEO John Seifert on Martin Sorrell's exit: 'The show must go on'

Seifert said feedback from clients has been positive.

Movers & Shakers: Y&R, Omnicom, Bailey Lauerman and more
Share

Movers & Shakers: Y&R, Omnicom, Bailey Lauerman and more

The week's account wins and losses, promotions, new hires and layoffs.

Ad Council goes 'Beyond I Do' to fight LGBT discrimination
Share

Ad Council goes 'Beyond I Do' to fight LGBT discrimination

The fully integrated campaign targets misperceptions about ongoing LGBT barriers.

Dunkin' Donuts appoints BBDO Worldwide as creative AOR
Share

Dunkin' Donuts appoints BBDO Worldwide as creative AOR

ARC/Leo Burnett will handle in-store promotions.

Liberty Mutual brings on Initiative to handle U.S. media
Share

Liberty Mutual brings on Initiative to handle U.S. media

The insurer hired Goodby as its new creative shop late last year.

Omnicom beats estimates in Q1, but sees slight dip in North America
Share

Omnicom beats estimates in Q1, but sees slight dip in North America

Omincom Group reports 2.4 percent organic revenue increase for Q1.

Here's why Brighthouse Financial won't try to be funny in ads
Share

Here's why Brighthouse Financial won't try to be funny in ads

The firm has launched a new campaign with BBH New York.

Mother USA releases 'dark and brutal' intern recruitment video
Share

Mother USA releases 'dark and brutal' intern recruitment video

*Never sleeps again*

Inclusivity is not optional: Campaign US launches I&C Top 20
Share

Inclusivity is not optional: Campaign US launches I&C Top 20

The best creative is diverse, culturally relevant and defies stereotypes. Let's celebrate the best, boldest and most progressive work.

Cycling legend Major Taylor is Hennessy's latest 'Wild Rabbit'
Share

Cycling legend Major Taylor is Hennessy's latest 'Wild Rabbit'

Major continues the trend of reviving long-forgotten pioneers.

NBA's Stephen Curry promotes mental resilience in new campaign
Share

NBA's Stephen Curry promotes mental resilience in new campaign

The athlete tells of his career struggles and how he overcame them.

Technology's reinvention of TV gives birth to new wave of journalism
Share

Technology's reinvention of TV gives birth to new wave of journalism

No clickbait. No political agendas. Lots of diversity. You're looking at the newsrooms of the future.

One-word answers with Grey New York CEO Debby Reiner
Share

One-word answers with Grey New York CEO Debby Reiner

Reiner discusses where the industry is succeeding, falling short and more.

How Viceland got its hands on 'biggest weed supply' ever for ad
Share

How Viceland got its hands on 'biggest weed supply' ever for ad

The team got 20lbs of the stuff with a weed budget of $20,000.

Grey's Caroline Winterton named first female CEO of Barton F. Graf
Share

Grey's Caroline Winterton named first female CEO of Barton F. Graf

Winterton will take the reins on May 7.

Essentia Water's new CMO wants to rewrite the beverage playbook
Share

Essentia Water's new CMO wants to rewrite the beverage playbook

Karyn Abrahamson on her new role at the fast-growing brand.

Agency M&As up 126 percent globally, with U.S. leading the way
Share

Agency M&As up 126 percent globally, with U.S. leading the way

U.S. deals through the end of March increased 366 percent compared to last year.

Movers & Shakers: VICE, McCann, GroupM and more
Share

Movers & Shakers: VICE, McCann, GroupM and more

The week's account wins and losses, promotions, new hires and layoffs.

Bacardi sets sights on vacant marketplace with new premium rum
Share

Bacardi sets sights on vacant marketplace with new premium rum

Vice president Ned Duggan is on a mission to recruit a whole new generation of rum drinkers.

Budweiser 'threw away rule book' to nail purpose-driven marketing
Share

Budweiser 'threw away rule book' to nail purpose-driven marketing

Making the world a better place is making the beer giant even more profitable.

Here's what annoyed Horizon Media CEO about Ken Auletta's new book
Share

Here's what annoyed Horizon Media CEO about Ken Auletta's new book

New book points to a dark cloud over the ad industry.

Holding companies put competition aside to launch brand safety bureau
Share

Holding companies put competition aside to launch brand safety bureau

Media agencies across Publicis Media, IPG, Omnicom, WPP, Dentsu, MDC and more are coming together.

Facebook has 'huge challenge' in rebuilding trust, says Publicis Media CEO
Share

Facebook has 'huge challenge' in rebuilding trust, says Publicis Media CEO

Steve King hopes to solve data privacy issues for clients with Publicis' cloud-based platform.

MDC agency leaders urge industry to high-five change
Share

MDC agency leaders urge industry to high-five change

"Silos are bad. Ultimately, they breed very simple-minded thinking."

Arthur Sadoun: 'Nobody is talking about the client of the future'
Share

Arthur Sadoun: 'Nobody is talking about the client of the future'

The industry is being disrupted and marketers are part of the equation.

What's your unicorn name? Digitas has the answer
Share

What's your unicorn name? Digitas has the answer

Mine is Glitzy Magical Mane.

What's to come for RPA's imaginary friends effort to help kids with cancer
Share

What's to come for RPA's imaginary friends effort to help kids with cancer

The campaign has had tremendous impact since launching last fall.

American Express campaign aims to unite consumer, business segments
Share

American Express campaign aims to unite consumer, business segments

This is the first major work from McGarryBowen since being hired last year.

Make-A-Wish looks to beat a world record in new campaign
Share

Make-A-Wish looks to beat a world record in new campaign

John Cena and several organizations are helping make this wish come true.

THE CAMPAIGN FIX

Stay in touch and make sure you are part of the conversation with our editorial bulletin

SIGN UP FOR FREE