'We are committed to helping women live their best lives and follow their dreams so we want to help however we can.'
The effort, which includes the social media star power of Charli D'Amelio, all started with a call from Ohio Gov. Mike DeWine to P&G CEO David Taylor.
See who made the shortlist of top brand films to be feted by PRWeek and Campaign.
The financial services company has pledged $25 million to aid in supporting basic needs, medical supplies, and hardship across the nation.
'Times are weird. The news is depressing. BABE wanted to relieve some of these feelings and bring some positivity to our consumers.'
The creative duo and real-life couple use humor to take the sting out of social distancing.
The appointments come amidst tough times for the industry due to the COVID-19 pandemic.
Influencers from around the world tell people to stay inside, in their own way.
WFH Freelancer was created in direct response to the COVID-19 job losses.
Movies studios and streaming sites could be the big winners amongst U.S. Hispanics during the pandemic.
TikTok and other apps are enjoying a surge in popularity as COVID-19 induced lockdowns continue.
All proceeds will go to these independent partners.
Brand advisor Joe Jackman has helped many big businesses reinvent themselves over the years.
The marketing exec shares advice for marketers during this uncertain time.
GSD&M has maintained its top position in the U.S.
It's not a pitch. It's not a creative competition. It's a global collaboration to make a difference for the better.
And embrace this cliche: It really isn't all doom and gloom.
Since Alysha Smith 's return to Salt Lake City, she's evolved the business, started a professional group for women and finds the time for bodybuilding.
"Windows" multiplies user-generated clips, Zoom style, of customer trips through the drive-through.
The chocolate brand also updated previous campaign images to better reflect social distancing.
The move is saving companies an average of 50% in creative costs.
The #OrderLocal campaign features stars talking about their favorite spots and dining safely at home.
The industry veteran will officially take on the role April 20, Campaign US has learned.
Despite coronavirus-induced hiring freezes, shops are still looking for work.
A number of holding companies say they will not enter the awards, while others have yet to decide.
The CEO has returned as a director of the Dentsu Group Board.
This week's account of wins and losses, lay-offs and hires.
The campaign, created in partnership with Johannes Leonardo, conveys a sense of resilience during uncertain times.
"Over the past two weeks we've turned out 18 new ads," said Goodby's Margaret Johnson.
Former RPA execs enlist friends and family to virtually assemble a message of resilience.
'It's unfair because clients have more cash than these small businesses do.'
Trust in government is low, but the jury is still out on how millennials view brands right now.
The project pokes fun at some of the most harebrained conspiracy theories out there.
Sister brand, Acura, is also launching new work to replace its canceled March Madness campaign.
If it were up to these ad students, anyone chancing a walk outside would also be risking major spoilers.
The marketing team worked with Droga5 to produce the video which pushes a new community hub.
The organization's campaign highlights some of the extensive steps taken to help combat COVID-19.
The S4 Capital agency works with Amazon, AB InBev, Facebook, Google, L'Oréal and more.
An industry freelance duo has managed to raise around $2,500 in just a few days.
Consumers want brands to do what the government can't, says the research.
Zynga, Twitch, YouTube and others motivate gamers to keep connecting remotely.
Homepage features photographs of separation that drift apart to illustrate these isolating times.
Restaurant Brands International's leader spoke candidly about the efforts these brands have made in a time of crisis, and the challenges ahead.
The "Saving with Savings" campaign recognizes the fact that many people are actually saving during the crisis and asks them to donate what they can.
"We're building Kin to embrace the new realities of our industry."
The audio-streaming platform revealed how people are using it differently after weeks in isolation.
'Uncork Your Extraordinary' is a celebration of staying unique in the COVID-19 crisis.
Animated spots are available in 19 languages.
Michael Raso figured that adland needs the power of meditation now more than ever.