News & Analysis

GroupM partners with SpotX for premium video supply

GroupM partners with SpotX for premium video supply

The partnership marks the next step in a growing trend of holding companies consolidating supply partners in the crowded ad tech space.

MakeSpace envisions a potential White House transition in new spot

MakeSpace envisions a potential White House transition in new spot

The spot, which was concepted, produced and turned around in three days, broke during last night’s presidential debate.

Calvin Klein taps former Starbucks marketer as global CMO

Calvin Klein taps former Starbucks marketer as global CMO

Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

Havas Group posts 10% fall in Q3 organic net revenue

Havas Group posts 10% fall in Q3 organic net revenue

It is an improvement on Q2.

Quaker Oats becomes latest PepsiCo brand to review ad account out of AMV BBDO
How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.

How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.

The director used the event to promote his new gin.

Glenfiddich asks 'where next' with story of stag in global campaign

Glenfiddich asks 'where next' with story of stag in global campaign

Watch the film conceptualised by Space (UK) here.

Snap revenue climbs, but monetising new users remains challenging

Snap revenue climbs, but monetising new users remains challenging

Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.

How to successfully run a virtual event (and mistakes to avoid)

How to successfully run a virtual event (and mistakes to avoid)

The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.

Malicious actors on Facebook harness political and social issues for profit

Malicious actors on Facebook harness political and social issues for profit

Deceptive actors have evolved from celebrity and puppy clickbait to exploiting crisis, tragedy and tensions, including US racial protests and ethnic conflict in Myanmar.

Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi

Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi

This week’s agency news, people on the move, tech and media must-reads.

P&G launches refillable aluminium shampoo-bottle system in eco push

P&G launches refillable aluminium shampoo-bottle system in eco push

Initiative aims to reduce use of virgin plastics.

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

FMCG giant makes emphatic case for contribution of marketing as it reports strong results.

'What was the alternative?': shock at WPP over Nick Emery’s sacking

'What was the alternative?': shock at WPP over Nick Emery’s sacking

Companies are becoming 'less forgiving' of mistakes, lawyers say.

Greenpeace’s ‘Rang-tan’ sequel takes aim at industrial meat production

Greenpeace’s ‘Rang-tan’ sequel takes aim at industrial meat production

Animated film follows a displaced jaguar called 'Jag-wah'.

Firing your racist agency is just the first step

Firing your racist agency is just the first step

Last week’s fallout at The Richards Group is just the beginning of an advertiser reckoning over supplier diversity.

Carter’s brings kids holiday cheer with virtual Santa Cameos

Carter’s brings kids holiday cheer with virtual Santa Cameos

Kids can’t meet Santa at the mall this year, so the children’s clothing brand is bringing the magic of Christmas home to them through the Cameo app.

Cathay Pacific retires 'Cathay Dragon' brand

Cathay Pacific retires 'Cathay Dragon' brand

The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.

Netflix misses subscriber addition target in Q3, despite Asian growth

Netflix misses subscriber addition target in Q3, despite Asian growth

Video streaming service's growth driven by APAC, production gathers pace after near shutdown in March.

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Krakowsky will take the helm effective Jan. 1; Roth to move into executive chairman role

Amazon Prime creates virtual escape room to launch Truth Seekers comedy series

Amazon Prime creates virtual escape room to launch Truth Seekers comedy series

Players will take part in a paranormal investigation.

Amazon Alexa's global campaign bridges the mundane and the magical

Amazon Alexa's global campaign bridges the mundane and the magical

It is the latest campaign for the brand by Droga5 London.

Campaign close-up with WHTWRKS CEO Martin Ekechukwu

Campaign close-up with WHTWRKS CEO Martin Ekechukwu

Ekechukwu started WHTWRKS to help the many brands that miss the mark when it comes to multicultural marketing.

Pakistan reverses TikTok ban

Pakistan reverses TikTok ban

Pakistan's telecommunications regulator said TikTok has "assured" it that it will moderate content "in accordance with societal norms and the laws of Pakistan".

Campaign US names Minjae Ormes chair of jury for Agency of the Year Awards

Campaign US names Minjae Ormes chair of jury for Agency of the Year Awards

The CMO of Verizon’s Visible brand will lead a panel of judges awarding the best and brightest talent and groundbreaking work coming out of U.S. agencies.

Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic

Zimmer Biomet attempts to ease concerns about joint surgery during the pandemic

“Don’t Let Pain Gain on You” targets patients and caregivers alike.

Amazon, Microsoft and Spotify are fastest growers in Best Global Brands ranking

Amazon, Microsoft and Spotify are fastest growers in Best Global Brands ranking

Facebook's brand value declines for third straight year – but Instagram is a newcomer in the top 20.

Edelman launches intelligence unit to bring data to the fore of comms

Edelman launches intelligence unit to bring data to the fore of comms

The new unit, DxI, will be led by former Wunderman Thompson chief data officer Yannis Kotziagkiaouridis.

Cannes Lions launches digital masterbrand

Cannes Lions launches digital masterbrand

International Festival of Creativity is still set to take place next year.

Figs pulls ad. How should the scrubs brand handle future marketing efforts?
& The Network launches as global indie agency collective

& The Network launches as global indie agency collective

The group, assembled by former Grey global creative chairman Per Pedersen, aims to bust the silos of legacy holding groups with a new agency-owned model.

No, I can't list the 'best' agencies. Sincerely, a pitch consultant.

No, I can't list the 'best' agencies. Sincerely, a pitch consultant.

Why your tender process should be about looking for the right agency, not the best agency.

Google removes 3,000 YouTube channels linked to China spam network

Google removes 3,000 YouTube channels linked to China spam network

Google details how it has been "aggressively" dismantling a pro-Chinese cross-platform political spam network ahead of the upcoming US election.

Influential Euro regulator finds online advertising in GDPR breach

Influential Euro regulator finds online advertising in GDPR breach

Belgium's APD-GBA's findings will be seen as significant.

David Pemsel and Julietta Dexter partner to launch digital branding shop

David Pemsel and Julietta Dexter partner to launch digital branding shop

PR agency The Communications Store has become ScienceMagic.

IPG to keep pay reductions for top executives for rest of 2020

IPG to keep pay reductions for top executives for rest of 2020

WPP and Publicis have ended Covid salary cuts.

Why 'Send Noods' was a cheesy fail

Why 'Send Noods' was a cheesy fail

I’m not clutching my pearls, I'm offended over how a bad an idea this was.

The North Face returns to Facebook with inclusive outdoors push

The North Face returns to Facebook with inclusive outdoors push

Following Facebook boycott this summer, the campaign will also extend to Instagram to encourage underprivileged people to enjoy nature.

Nick Emery was ousted from Mindshare after video call 'prank'

Nick Emery was ousted from Mindshare after video call 'prank'

Last week's incident triggered complaint that led to the long-serving CEO's departure.

Campaign US Female Frontier awards open for entries

Campaign US Female Frontier awards open for entries

The third annual awards program celebrates excellence in female leadership in advertising and marketing.

Show don’t tell: Verizon boosts 5G via program integrations

Show don’t tell: Verizon boosts 5G via program integrations

In partnership with new NBCUniversal sitcom, Verizon campaign lets viewers experience 5G for themselves through interactive holograms.

Harris Diamond to retire from McCann Worldgroup

Harris Diamond to retire from McCann Worldgroup

The longtime chairman will be replaced by Bill Kolb at the end of the year.

#MeToo Movement finds unlikely ally in fight against sexual violence: blockchain

#MeToo Movement finds unlikely ally in fight against sexual violence: blockchain

The social justice group teamed up with FCB Six to launch a platform that helps people get involved in the movement and records their participation in the blockchain.

Movers & Shakers: Duncan Channon, NBCUniversal, The Richards Group, Messenger, Twilio

Movers & Shakers: Duncan Channon, NBCUniversal, The Richards Group, Messenger, Twilio

This week’s agency news, people on the move, campaign launches, tech and media must-reads.

Publicis claims its model is working during Covid as Q3 decline eases to 5.6%

Publicis claims its model is working during Covid as Q3 decline eases to 5.6%

Agency group's revenue were ahead of adspend forecasts.

Nick Emery is ousted as Mindshare global CEO after 'breach of conduct'

Nick Emery is ousted as Mindshare global CEO after 'breach of conduct'

WPP said 'inappropriate and offensive behavior is not tolerated'.

Chief diversity officer Tiffany Warren to leave Omnicom

Chief diversity officer Tiffany Warren to leave Omnicom

The longtime executive is taking on a leadership role at Sony Music Group.

Google Analytics overhaul emphasizes machine learning and privacy

Google Analytics overhaul emphasizes machine learning and privacy

The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.

Maybelline to pull out of department stores in China

Maybelline to pull out of department stores in China

The brand will continue to rely more on online sales while opening more flagship and experience stores.

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