News & Analysis
'Second chance': The largest OOH campaign ever
The World Out of Home Organization’s global #OurSecondChance campaign has filled 40,000 digital screens with estimated media value to date of $40 million.
Hamill and Stewart face off in tense tomato-tomahto battle for Uber Eats
Special Group Australia unites the stars of Star Wars and Star Trek as Uber Eats takes the agency's 'Tonight I'll be eating' platform to North America.
TikTok appoints 'Safety Advisory Council' in APAC
Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.
Stillhouse donates metal shutters to gulf coast hurricane victims
The Bacardi-owned spirits brand translates its signature stainless steel cans into hurricane relief support with its “Unbreakable” shutters initiative.
Managing the paranoia curve when selling your agency
An M&A advisor explains the rollercoaster of emotion you should expect when buying or selling an agency, and how to manage paranoia so it doesn't derail a deal.
Relief for stressed voters: Excedrin creates Election Headache Kit
These are going to be popular over the next few months.
Chicago media exec Tracey Sheppach rallies ad community for cancer research
Tracey Scheppach ran a triathlon when her son was diagnosed with leukemia. Now hundreds across the ad industry race with her to raise money for pediatric cancer research.
Campaign: Blood Equality effort expands to include COVID-19 antibody donation
The Blood Equality campaign, created by GMHC and FCB Health New York, advocates to reverse the ban on gay and bisexual men donating blood.
Prudential unifies messaging across eight websites
The brand’s PGIM global asset management division worked with Code and Theory to standardize brand experience across its portfolio companies.
Johnson & Johnson urges patients not to delay healthcare due to COVID-19
The campaign, My Health Can’t Wait, is being spearheaded by J&J’s medical devices unit.
US greenlights TikTok-Oracle deal; fate now lies with China
Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.
ITV wins plaudits for anti-racism ad in support of Diversity
Broadcaster earns 'respect' for work by Uncommon.
R/GA appoints new global CCO and CXO
Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.
Wells Fargo expands Barri Rafferty's role to include marketing
The former Ketchum CEO joined Wells Fargo two months ago.
NBCU debuts total media spend measurement tool
Tool kicks off targeting the automotive sector, with Honda as launch partner.
Gwyneth Paltrow joins global Xeomin campaign as spokesperson
The campaign is Paltrow’s first medical aesthetics partnership.
Two agency groups face off in Walgreens Boots Alliance global review
Race hots up for US pharmacy giant's integrated account.
Red Lobster’s largest shareholder talks marketing shift, Asian expansion
With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of the world’s largest seafood chain.
Sex sells, but so does fear: Two voter registration campaigns take different tacks
OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s more urgent approach.
Burger King lists ingredients on Whopper wrappers to highlight natural flavors
The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.
Spotify says there’s more to life than music
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
WFA says it has cracked cross-media measurement
The organisation unveils a framework and a proposed solution, to be tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
BBH joins League of Legends with Riot Games win
Singapore agency to support the global launch of Riot Games' upcoming mobile-first game.
DAN retains Philips account, scores APAC commerce scope
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
Omnicom Media Group names Hearts & Science, PHD CEOs
Ralph Pardo and Catherine Sullivan will run the U.S. operations of the two media shops.
Deutsch NY teams trickle back to the office
In true advertising fashion, the firm surveyed employees and used promotional materials to ease staffers back.
First comes love, then comes marriage (or not)
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from Saatchi & Saatchi Thailand and Singapore for Oral B.
Expedia and Team One nurture travel dreams in new campaign
Laundry piles become mountains to hike as the travel site aims to nudge people toward travel readiness.
First Look: NYC’s Metropolitan Transportation Authority debuts artful pro-mask campaign
The effort is part of the agency’s broader “Operation Respect” push.
Nielsen adds ‘bleeding edge’ cultural insights by joining forces with Translation Enterprises
Translation is leveraging its UnitedMasters artists platform and agency with culture-shaping brands to provide data and insights for big-brand marketers.
John Boyega quits as Jo Malone ambassador after being cut from his own ad
Actor deemed perfume brand’s actions ‘wrong’.
YouTube launches TikTok challenger brand Shorts
It is one of several platforms looking to fill the gap in the market left by TikTok.
Hennessy VS campaign tells the story of the first Black chess grandmaster
Droga5 continues long-running Wild Rabbit campaign that highlights what drives people to succeed.
Media industry urges Apple to hold talks over ad tracking changes
Proposed changes would see advertisers unable to automatically track iPhone users across apps.
Coca-Cola signs up Jojo Rabbit director Taika Waititi for Christmas ad
Wieden & Kennedy has created the work.
TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered
ByteDance appears to have made an arrangement with Oracle over TikTok's US operations, after fresh Chinese regulations scuppered Microsoft's proposal.
Belvedere Vodka’s new campaign relies on heritage, authenticity
Chandelier Creative romances the earth, fire and water for the Polish super-premium brand.
New Financial Times ad features Trump, Biden, Putin and friends lost for words
Work comes as part of publication’s ‘New agenda’ brand positioning.
Revealed: M&C Saatchi wanted to reunite with Saatchi & Saatchi
Two sides had informal conversations about a merger on multiple occasions.
Patrick Mahomes quarterbacks animated spot for regional credit union
Pencil-sketch technique replaces live-action footage due to COVID-19.
Sportscasters simulate play-by-play calls to help people dodge bad food choices
Stand Up To Cancer PSA campaign by Wondros takes a light approach to deliver a somber message.
Starbucks marketer joins McCann Worldgroup as China CEO
Emily Chang replaces Ronald Sun, who is stepping down after three years as CEO.
MullenLowe’s Los Angeles office brings on creative partners from Anomaly
Laura Sampedro and Carlos Alija worked on Coca-Cola at Anomaly, helping to create The Great Meal, the atmospheric, pandemic homage to home life.
NFL campaigns show gridiron-starved fans getting ready for the game
While other professional sports have launched, football is seen as a bellwether for a return to normalcy.
Netflix launches 'One story away' global campaign
Work, by AKQA, aims to evoke power of storytelling.
Netflix launches 'One story away' campaign across 27 markets
The campaign, through AKQA, aims to evoke the power of storytelling.
Amazon hires former MAC, Coty and Unilever marketer Ojo as Prime Video CMO
Ukonwa Ojo has previously featured in the Power 100.
Motorola’s reinvention of the Razr flip phone gets a high-fashion launch party
The virtual event had attendees eating popcorn and sipping mocktails as they watched a brand film featuring Ozark co-star Julia Garner.
Movers & Shakers: Duke's Mayonnaise, IPG Mediabrands, The-Artery and more
This week's account of wins, losses, launches, lay-offs and hires.
THE CAMPAIGN FIX
Stay in touch and make sure you are part of the conversation with our editorial bulletin
SIGN UP FOR FREE