News & Analysis
Date announced for Campaign US' Female Frontier Awards
The inaugural event will be held at Twitter's office in New York.
Digital growth is killing creative quality, say most marketers
A new study suggests creative departments are struggling to keep up data-driven advertising.
Movers & Shakers: VMLY&R, Wunderman, The BAM Connection and more
This week's account of wins and losses, lay-offs and hires.
Amazon's move to East Coast is great news for adland talent
Industry experts chime in on the positive impacts of Tuesday's announcement.
Bid-process meddling investigation closed for Omnicom, MDC, Publicis, IPG and WPP
The shops were being probed after independent production companies accused advertising agencies of improper practices.
Are we there yet? Hello Design's David Lai on the lack of Asian American mentors
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Fear and hope help healthcare marketing trigger action
People are more inclined to change their lives for the better when content is motivational instead of based on shock-value, study finds.
Ad Council launches first 'Love Has No Labels' short film
The original content asks: Why does it take a disaster to bring people together?
The fast, simple way to fix the retail/agency disconnect
Strip away the traditional agency model and bring your talent closer to clients.
Cricket Wireless wishes us a 'very share-y season'
The three-minute film follows the highs and lows of our animated spokespeople as they return home for the holidays.
Born from brave: How my father's challenger spirit molded David&Goliath
'Growing up in the house of a veteran was not easy. It's a war in itself for the family of a veteran with PTSD.'
MDC's Relevent names Claire Annas Keaveney first president
The experiential agency works with the likes of Royal Caribbean and Sheraton Hotels.
Possible achieves 3% Certificate after 'humbling' evaluation
'Employees have a strong sense of belonging and high levels of satisfaction.'
One-word answers with Progressive CMO Jeff Charney
The marketing leader shares tips on in-house agencies and leadership.
Havas CCO Jason Peterson leaves agency
The decision was a 'mutual agreement,' Havas said.
Martin Sorrell's S4 eyes up U.S. programmatic company MightyHive
It comes after he told Campaign that 'the best form of revenge would be building a significant and successful new-era agency.'
Kat Gordon kicks off 3% Conference with call to own your age
'It's ridiculous to hide your age.'
Consumers are unsatisfied with customer experience, study finds
Nearly half of consumers say brands are not meeting their customer experience expectations.
As voice-based search grows, what should brands sound like?
Picture the actual voice of a brand. Pick your favorite denim company. Do you imagine a woman or a man?
'The in-house model is flawed on both sides': Agency launches DTC yoga brand to reinvent advertising
Decoded puts its money where its mouth is and jumps into the unknown to test, learn and experiment for better marketing.
Movers & Shakers: Anomaly, Havas, Facebook and more
This week's account of wins and losses, lay-offs and hires.
Barnes & Noble drops new ads doubling down on brick and mortar
'Because finding the perfect book doesn't happen with a faceless algorithm': Havas snagged creative and media rights after winning a crowded pitch in September, Campaign US can reveal.
Facebook showed 'disturbing disregard for voters' privacy'
UK Information Commissioner Elizabeth Denham slammed the social media platform's business practices.
Show your loyal dog some love with The Grinch BarkBox
Dog company Bark and Universal have teamed up on a limited-edition toys and treat box for the holiday season.
CityMD calls out our bad habit of self-diagnosing
Terri & Sandy inject dollops of lols for the campaign that carries an important message in the heart of flu season.
How TBWA's Jay Chiat stuck a middle finger up at Donald Trump
The president was once an unhappy client of the Omnicom Group shop.
Are we there yet? Carat USA's Danielle Hemsley on admitting inherent biases
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
'He Went To Jared' tagline ditched as jeweler reinvents devotion
The new campaign has been created in partnership with McKinney.
CoverGirl becomes biggest makeup brand to earn cruelty-free award
The company underwent rigorous testing of its products to verify the supply chain is free of animal testing.
BBDO announces major regional management shake-up
St. John Walshe is elevated to Americas CEO, while Jim Moser will leave his Australasia role to head up Europe.
How Fight Gunfire with Fire helped Parkland father with #FearfulGirl
The One Club for Creativity and MullenLowe founded FGWF this spring to inspire students to use creativity to curb gun violence.
Accenture bets on Germany with fourth acquisition
Kolle Rebbe is adding to Accenture Interactive's creative fire power.
Have sex and save lives with Durex (RED) condoms
$0.84 cents of every 42-count pack and $0.35 cents of every 12-count pack is donated directly to a program in South Africa, where 7.2 million people are currently living with HIV.
Be a man this holiday season
The definition of masculinity has changed -- here's what it means to us.
Ad Council pioneers blockchain for programmatic with Ternio
The partnership comes as more and more advertisers take the plunge to experiment with the tech that promises to solve industry-wide transparency issues.
How an Ogilvy exec's 11-year-old helped create Girls Rise Up
The short film and movement aims to empower young women to vote.
One-word answers with Microsoft's Kathleen Hall
The marketer on conviction, substance and what's changed the most in her 10 years at the brand.
MediaLink and Cannes partner to launch CLX at 2019 festival
The two-day invite-only event will showcase the most innovative work in experiential form across the Palais.
'It's no longer enough for readers to love our journalism': Behind New York Times' latest campaign
It comes as the company reports a strong Q3 -- having added 203,000 digital-only subscriptions against the same period last year.
Students urged to donate yearbook quote to curb gun violence
"In the quest for common sense gun reform, students around the country are finding their voices."
How two brothers launched first 2-in-1 robot vacuum in months
Entrepreneurs George and Ted Ko worked with MDC Partners' Yes and Company to power through an incredibly quick brand launch, introducing the first major disruption to the category in 10 years.
Movers & Shakers: Deutsch, Pandora, Vox Media and more
This week's account of wins and losses, lay-offs and hires.
Comscore pioneers new look to reflect adland's evolution
"We wanted to showcase our role as a modern transformative trusted source for data and measurement across all platforms for today and for the future."
New business league Sept: Publicis comes out on top
Notable wins include BBDO's Ford account and David&Goliath snagging California Lottery.
Berlin Cameron helps Kali 'Bring Wellness Full Cycle'
Interns helped create the campaign for the organic period subscription box service.
4 most important takeaways from ANA Masters of Marketing 2018
"Purpose-driven marketing isn't going away."
R/GA's Bob Greenberg hands global CEO title to Sean Lyons
Greenberg will remain active at the company through to 2020.
Are we there yet? The Female Quotient's Shelley Zalis on the portrayal of women in media
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Publicis Groupe wins $580M J.M. Smucker pitch
The brand has significantly upped its marketing budget for an end-to-end business transformation.
Climate change PSA is the scariest thing you'll see this Halloween
BBH NY pulls no punches in this brutal wake-up call to save mankind.
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