News & Analysis
Congratulations to Campaign US' Female Frontier honorees
Here's to an amazing year of progress.
Solve named Sunoco's new AOR
The shop will look after everything from creative to media buying and planning.
One-word answers with Tribeca Enterprises EVP Paula Weinstein
She's been behind Hollywood greats like The Perfect Storm Blood Diamond.
Grubhub celebrates joy of indulgence in BBH spots
Raising a greasy meatball sandwich to those whose lust for good food will never be satisfied.
The&Partnership adds new North American leaders
The agency has named its first CFO and CMO for the region.
Have expired MacCoins? Cash them in at Burger King
The initiative was created in partnership with creative shop MullenLowe.
Hershey's, Tyson, Meredith join forces on ad measurement
Thunder has launched the new Truth in Measurement industry group.
Movers & Shakers: Deutsch, Odysseus Arms and Johannes Leonardo
This week's account of wins and losses, lay-offs and hires.
Dentsu's Carat takes majority of P&G media business
Campaign has learned that P&G has shifted most of its media business to Carat, following a bidding process.
Mistress changes name to The Many after 10 years
The rebrand aims to reflect the agency's full suite of services and long-term client relationships.
Kraft offers 'pay it forward' food over government shutdown
Workers can get food for free at pop-up shop in Washington D.C.
Are we there yet? VMLY&R on importance of 3%
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
VaynerX debuts The Sasha Group to support small businesses
Gary Vaynerchuk's holding group now includes seven companies.
Bushmills' unforgivingly energetic drive for whiskey
The campaign was created in partnership with Virtue.
Sun-Maid unveils first campaign in decade
It's part of a drive an overall brand transformation that started a year ago.
Jason Peterson launches creative agency The Times
'This is the golden age of creativity in advertising.'
CES: What industry leaders took away from the 2019 event
Find out the highlights and most overhyped elements of this year's conference
Bud Light to include ingredients on packaging
The transparency move is announced with two new Medieval-style ads.
One-word answers with Harley-Davidson's Heather Malenshek
The marketing leader has spent this past week at CES sharing exciting details about the brand's new electric motorcycle.
Lester Wunderman passes away aged 98
"Father of direct marketing" created a trillion-dollar industry.
Campaign US invites you to Female Frontier Awards
The event will take place at Twitter HQ in New York City on January 17.
Hulu CMO: 'There's still anxiety around cord-cutting'
Many fear losing live sports and news -- but research shows consumers are not as loyal as they let on.
Havas Creative appoints new global CEO
'Ideas and talent will always fuel our group, and Chris will bring his knowledge to the broader global network."
Latinx: The next big demographic revolution
Many marketers are unaware that the Hispanic community is shaping early technology adoption in the U.S.
VMLY&R adds Nature's Bounty to growing client roster
The newly-formed WPP shop is powering ahead with more and more account wins.
How startup threat lit fire under Johnson & Johnson's ass
The CMO laid bare how the brand has been forced to quickly evolve.
Berlin Cameron, Refinery29 aim to end startup gender gap
The duo, along with other partners, are launching a platform to help fun women-led businesses.
IBM's CMO: 'Ladies should kick back this year'
Michelle Peluso says it's never been easier to make change and there are a lot of men willing to step up to the plate in 2019.
McCann Worldgroup Canada appoints new CEO
The move is part of broader leadership restructuring in the Canadian market.
Behind R/GA's sleek Golden Globe Awards trophy redesign
The transformation was three years in the making.
Movers & Shakers: DDB, Verizon Media and Mitsubishi
This week's account of wins and losses, lay-offs and hires.
Sir Martin Sorrell: 'Industry desire to change model reached significant height'
The executive chairman told of plans to capitalize on adland's transformation as S4 Capital continues to build out its armory.
More C-suite contract jobs and in-housing growth to come
Talent recruiters and acquisitions specialists Grace Blue lays out its 2019 industry predictions.
Crunch gym lifts spirits with 'no judgement' drive
It's the first creative since StrawberryFrog won the account late last year.
Are we there yet? Ashley Richardson-George on the industry's lack of progress
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Chocolatier Russell Stover selects Cutwater as AOR
The brand was recently partnered with VML.
The cryptocurrency revolution needs rules
Gemini is calling on the industry to regulate itself in a new campaign created with Interesting Development.
Spotify partners with Microsoft for Discover Weekly ad launch
The music platform has opened its curated playlist up for sponsorship for the first time.
P&G unveils product innovations at first CES showing
The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.
CES: What media agencies are most and least excited about
The highs and lows of one of America's most celebrated technology festivals.
One-word answers with 4A's leader Marla Kaplowitz
The trade association CEO tells us what external agencies bring to the table that in-house shops do not.
What to expect from blockchain in 2019
Experts say brace for widespread, mainstream adoption and the end of ICOs.
H&R Block unveils new brand ambassador
Lisa is introduced as part of a new campaign from Deutsch.
Star-studded lineup leads Cigna's new charge
Mental health is at the forefront of the wellness brand's latest drive.
AT&T's Sandra Howard to chair Brand Film Festival New York jury
The event is set for May 2 at the Paley Center for Media.
McCann Health appoints new global CCO
It comes after the IPG shop fired Jeremy Perrott in the lead up to Cannes last year.
Peloton Tread sprints into our home with new ads
The brand worked with its creative agency of record, Mekanism, to produce the campaign.
AT&T says don't settle for just OK in 2019
The network teamed up with BBDO, Critical Mass, Hearts & Science, Organic and Dieste to hammer home the importance of not settling for mediocre.
Campaign US' 2018 best of one-word answers
Here are the staff picks for some of this year's favorite responses.
Editor's letter: A reflection and a look forward
It's been an exciting year for Campaign US, but it's only the beginning.
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