News & Analysis

Pinterest and Shapermint prove it pays to be body positive

Pinterest and Shapermint prove it pays to be body positive

The DTC shapewear brand drove $3 million in incremental revenue on Pinterest with body positive ads

Building a more inclusive workplace

Building a more inclusive workplace

As we approach the tail-end of a particularly tumultuous year, it’s time to build personal plans and strategies that achieve real inclusion in our industry.

Snoop Dogg takes doggystyle to dizzying new heights in Just Eat’s Christmas ad

Snoop Dogg takes doggystyle to dizzying new heights in Just Eat’s Christmas ad

Spot follows on from May’s toe-tapping campaign.

Visa picks Wieden + Kennedy for creative, Publicis Groupe for production

Visa picks Wieden + Kennedy for creative, Publicis Groupe for production

The announcement caps off a $200 million creative review kicked off in July.

Agency leaders endorse choose-your-ad platform Into-It

Agency leaders endorse choose-your-ad platform Into-It

Lucky Generals' Danny Brooke-Taylor and The Barber Shop's Dino Myers-Lamptey are among those involved.

Nike Japan ad receives backlash—but is incidentally brilliant

Nike Japan ad receives backlash—but is incidentally brilliant

A moving new film by W+K and Nike sparks debate about racism in Japan.

Dior's localisation strategy in China pays dividends

Dior's localisation strategy in China pays dividends

Through its efforts to localise in China, the Christian Dior group recorded $21.6 billion in revenue during the first half of 2020, with 12% organic growth.

Fever pitch: What lockdown pitches have been looking like for agencies

Fever pitch: What lockdown pitches have been looking like for agencies

Senior ad folks talk to Campaign India about mastering the virtual pitch.

Stella McCartney names new CMO

Stella McCartney names new CMO

Peter Chipchase was chief communications and strategy officer at members club Soho House.

Amstel's global brand director on China launch

Amstel's global brand director on China launch

Amstel, which this year celebrates its 150th anniversary, is preparing a marketing push to announce its entrance in China for the first time.

Campaign US launches inaugural Media Awards

Campaign US launches inaugural Media Awards

The awards celebrate groundbreaking work and talent across media planning, buying and sales.

Movers & Shakers: Motel 6, LVMH, Black Friday, Kustomer, Wondery

Movers & Shakers: Motel 6, LVMH, Black Friday, Kustomer, Wondery

This week’s agency news, people on the move, tech and media must-reads.

MKG elevates two female leaders, signs five-year contract with U.S. Marines

MKG elevates two female leaders, signs five-year contract with U.S. Marines

The women-owned agency is redefining experiential during the COVID-19 era.

Coke's 'Holidays are coming' outperforms all of this year's new Christmas ads

Coke's 'Holidays are coming' outperforms all of this year's new Christmas ads

However the brand’s new ad by Taika Waititi, ‘The letter’, was one of the next-best performers in Kantar study.

Infectious Media sells to Kepler Group with global expansion plans

Infectious Media sells to Kepler Group with global expansion plans

Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.

Samsung follows onion film with a grinning dog

Samsung follows onion film with a grinning dog

The project is the latest in the brand's 'Inspired by a true photo' campaign.

Sid Lee acquires LA-based agency Denizen, names Vito Piazza global CEO

Sid Lee acquires LA-based agency Denizen, names Vito Piazza global CEO

The Canada-based creative agency is doubling down on growth in the U.S. and Europe.

Constant Contact and ATTN encourage shopping small for the holidays

Constant Contact and ATTN encourage shopping small for the holidays

The email marketing platform will take over ATTN’s “We Need This” Instagram page to share stories from small businesses.

Nielsen names global chief marketing and communications officer

Nielsen names global chief marketing and communications officer

Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.

Travel brands must put people first this holiday season

Travel brands must put people first this holiday season

Travel has picked up in fits and starts since the pandemic began, but brands should be careful in their efforts to spur demand this holiday season.

TikTok shares its most creative brand campaigns of 2020

TikTok shares its most creative brand campaigns of 2020

Virgin Media, O2 and Mastercard feature.

Unilever to test four-day working week in NZ ahead of possible global rollout

Unilever to test four-day working week in NZ ahead of possible global rollout

Employees will slash their working hours by 20% on the same payroll.

Getty Images teams up with GLAAD to enhance transgender representation

Getty Images teams up with GLAAD to enhance transgender representation

The organizations created guidelines for photographers that aim to enhance commercial imagery of transgender and nonbinary people.

Spotify’s 2020 wrapped campaign is all about gratitude

Spotify’s 2020 wrapped campaign is all about gratitude

The streaming platform unveiled its famous year-end campaign this week as an homage to the hard-hit music industry.

Agency recruiters join forces to tackle the industry’s diversity challenges

Agency recruiters join forces to tackle the industry’s diversity challenges

Allies in Recruiting (AIR) is the first collective of advertising and marketing recruiters dedicated to sharing knowledge and promoting diverse and inclusive hiring practices.

Junior job market facing ‘crisis’ as companies hit brake on hiring

Junior job market facing ‘crisis’ as companies hit brake on hiring

UX roles and health writer positions become among the most desirable in advertising and marketing.

How FILA transformed its e-commerce approach

How FILA transformed its e-commerce approach

The century-old sportswear brand hadn’t invested much in e-commerce. Then COVID-19 hit.

Shuttlerock formalizes global expansion plans

Shuttlerock formalizes global expansion plans

Business has won briefs from major global clients during Covid-19 looking to create personalised social assets efficiently and at scale.

Mastercard on the enduring relevance of Priceless

Mastercard on the enduring relevance of Priceless

The 23-year-old brand platform has evolved over time, especially during the pandemic.

Politics aside, brands aren’t giving up on polling platforms

Politics aside, brands aren’t giving up on polling platforms

Political polls are having another reputational crisis. Market research is a different story.

Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio

Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio

Florida Paints founder Don Strube shared how he got the star to join his small business.

Christian Juhl on modernising Group M, TV's resilience and Nick Emery's exit

Christian Juhl on modernising Group M, TV's resilience and Nick Emery's exit

TV is still 'best place' to reach people at scale.

Covid erased $63bn in global adspend, and 2021 will only give back 59% of that

Covid erased $63bn in global adspend, and 2021 will only give back 59% of that

The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.

Agency models holding back digital transformation for brands, CMO survey warns

Agency models holding back digital transformation for brands, CMO survey warns

Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.

Amanda Morrissey to lead Vizeum and iProspect through merger

Amanda Morrissey to lead Vizeum and iProspect through merger

Former Publicis Media UK CEO will lead a unified senior team.

Ben & Jerry's: don't expect instant gratification on purpose work

Ben & Jerry's: don't expect instant gratification on purpose work

Ice-cream brand's Nicola Simmons was speaking at Campaign's Purpose Summit.

UK govt confirms it wants to create new ad market enforcer for Google and Facebook

UK govt confirms it wants to create new ad market enforcer for Google and Facebook

Tech giants would be subject to fines for unacceptable behaviour and market abuse.

Facebook to repay advertisers after miscalculating metrics

Facebook to repay advertisers after miscalculating metrics

Social network is offering one-time credit to advertisers that were 'meaningfully affected'.

Diageo reveals 10-year sustainability plan

Diageo reveals 10-year sustainability plan

Promoting positive drinking and achieving net zero are part of the brand’s ambitious plan to deliver the UN Sustainable Development Goals by 2030.

Udderly brilliant: Why Gen Zers are learning about dairy farming on Minecraft

Udderly brilliant: Why Gen Zers are learning about dairy farming on Minecraft

Dairy Management turns to young interns for inspiration.

Gig-economy click farms surge during Covid-19

Gig-economy click farms surge during Covid-19

Underground marketplaces that employ real people to click on ads have seen a surge in interest during Covid-19, as displaced workers turn to fraud for financial respite.

Movers & Shakers: Ad Council, Ford, Experian, Snap, Macy’s HomeGoods, Triscuit

Movers & Shakers: Ad Council, Ford, Experian, Snap, Macy’s HomeGoods, Triscuit

This week’s agency news, people on the move, tech and media must-reads.

Ancestry wants to help people connect virtually this holiday season

Ancestry wants to help people connect virtually this holiday season

The family history company is offering free access to family stories through Cyber Monday in holiday campaign

How one director pulled off a remote shoot for State Farm

How one director pulled off a remote shoot for State Farm

For director Zack Seckler, shooting remotely during a pandemic is challenging -- but doable

Former Jack Morton directors Sam Moqbel and Jamie King launch ad agency

Former Jack Morton directors Sam Moqbel and Jamie King launch ad agency

Shop has been founded on 'optimism'.

Female entrepreneurs disproportionally affected by pandemic

Female entrepreneurs disproportionally affected by pandemic

Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress.

C-suite leaders seek comms consultancy during pandemic

C-suite leaders seek comms consultancy during pandemic

Business leaders are more cognisant about purpose-driven goals and employee engagement during Covid, leading to an increase in C-suite comms counsel at this time.

Startup Spotlight: Why We Are Rosie put diversity at its core

Startup Spotlight: Why We Are Rosie put diversity at its core

The 6,000-person freelance network is leaning into the trends of flexibility and diversity in the advertising industry.

Havas wins $300m global media for Douwe Egberts owner

Havas wins $300m global media for Douwe Egberts owner

Offline incumbent will now buy all the company's media outside North America.

Five agency-brand models will define 2020s, IPA report finds

Five agency-brand models will define 2020s, IPA report finds

Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.

THE CAMPAIGN FIX

Stay in touch and make sure you are part of the conversation with our editorial bulletin

SIGN UP FOR FREE