News & Analysis

Date announced for Campaign US' Female Frontier Awards
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Date announced for Campaign US' Female Frontier Awards

The inaugural event will be held at Twitter's office in New York.

Digital growth is killing creative quality, say most marketers
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Digital growth is killing creative quality, say most marketers

A new study suggests creative departments are struggling to keep up data-driven advertising.

Movers & Shakers: VMLY&R, Wunderman, The BAM Connection and more
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Movers & Shakers: VMLY&R, Wunderman, The BAM Connection and more

This week's account of wins and losses, lay-offs and hires.

Amazon's move to East Coast is great news for adland talent
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Amazon's move to East Coast is great news for adland talent

Industry experts chime in on the positive impacts of Tuesday's announcement.

Bid-process meddling investigation closed for Omnicom, MDC, Publicis, IPG and WPP
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Bid-process meddling investigation closed for Omnicom, MDC, Publicis, IPG and WPP

The shops were being probed after independent production companies accused advertising agencies of improper practices.

Are we there yet? Hello Design's David Lai on the lack of Asian American mentors
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Are we there yet? Hello Design's David Lai on the lack of Asian American mentors

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Fear and hope help healthcare marketing trigger action
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Fear and hope help healthcare marketing trigger action

People are more inclined to change their lives for the better when content is motivational instead of based on shock-value, study finds.

Ad Council launches first 'Love Has No Labels' short film
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Ad Council launches first 'Love Has No Labels' short film

The original content asks: Why does it take a disaster to bring people together?

The fast, simple way to fix the retail/agency disconnect
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The fast, simple way to fix the retail/agency disconnect

Strip away the traditional agency model and bring your talent closer to clients.

Cricket Wireless wishes us a 'very share-y season'
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Cricket Wireless wishes us a 'very share-y season'

The three-minute film follows the highs and lows of our animated spokespeople as they return home for the holidays.

Born from brave: How my father's challenger spirit molded David&Goliath
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Born from brave: How my father's challenger spirit molded David&Goliath

'Growing up in the house of a veteran was not easy. It's a war in itself for the family of a veteran with PTSD.'

MDC's Relevent names Claire Annas Keaveney first president
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MDC's Relevent names Claire Annas Keaveney first president

The experiential agency works with the likes of Royal Caribbean and Sheraton Hotels.

Possible achieves 3% Certificate after 'humbling' evaluation
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Possible achieves 3% Certificate after 'humbling' evaluation

'Employees have a strong sense of belonging and high levels of satisfaction.'

One-word answers with Progressive CMO Jeff Charney
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One-word answers with Progressive CMO Jeff Charney

The marketing leader shares tips on in-house agencies and leadership.

Havas CCO Jason Peterson leaves agency
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Havas CCO Jason Peterson leaves agency

The decision was a 'mutual agreement,' Havas said.

Martin Sorrell's S4 eyes up U.S. programmatic company MightyHive
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Martin Sorrell's S4 eyes up U.S. programmatic company MightyHive

It comes after he told Campaign that 'the best form of revenge would be building a significant and successful new-era agency.'

Kat Gordon kicks off 3% Conference with call to own your age
Consumers are unsatisfied with customer experience, study finds
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Consumers are unsatisfied with customer experience, study finds

Nearly half of consumers say brands are not meeting their customer experience expectations.

As voice-based search grows, what should brands sound like?
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As voice-based search grows, what should brands sound like?

Picture the actual voice of a brand. Pick your favorite denim company. Do you imagine a woman or a man?

'The in-house model is flawed on both sides': Agency launches DTC yoga brand to reinvent advertising
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'The in-house model is flawed on both sides': Agency launches DTC yoga brand to reinvent advertising

Decoded puts its money where its mouth is and jumps into the unknown to test, learn and experiment for better marketing.

Movers & Shakers: Anomaly, Havas, Facebook and more
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Movers & Shakers: Anomaly, Havas, Facebook and more

This week's account of wins and losses, lay-offs and hires.

Barnes & Noble drops new ads doubling down on brick and mortar
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Barnes & Noble drops new ads doubling down on brick and mortar

'Because finding the perfect book doesn't happen with a faceless algorithm': Havas snagged creative and media rights after winning a crowded pitch in September, Campaign US can reveal.

Facebook showed 'disturbing disregard for voters' privacy'
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Facebook showed 'disturbing disregard for voters' privacy'

UK Information Commissioner Elizabeth Denham slammed the social media platform's business practices.

Show your loyal dog some love with The Grinch BarkBox
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Show your loyal dog some love with The Grinch BarkBox

Dog company Bark and Universal have teamed up on a limited-edition toys and treat box for the holiday season.

CityMD calls out our bad habit of self-diagnosing
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CityMD calls out our bad habit of self-diagnosing

Terri & Sandy inject dollops of lols for the campaign that carries an important message in the heart of flu season.

How TBWA's Jay Chiat stuck a middle finger up at Donald Trump
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How TBWA's Jay Chiat stuck a middle finger up at Donald Trump

The president was once an unhappy client of the Omnicom Group shop.

Are we there yet? Carat USA's Danielle Hemsley on admitting inherent biases
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Are we there yet? Carat USA's Danielle Hemsley on admitting inherent biases

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

'He Went To Jared' tagline ditched as jeweler reinvents devotion
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'He Went To Jared' tagline ditched as jeweler reinvents devotion

The new campaign has been created in partnership with McKinney.

CoverGirl becomes biggest makeup brand to earn cruelty-free award
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CoverGirl becomes biggest makeup brand to earn cruelty-free award

The company underwent rigorous testing of its products to verify the supply chain is free of animal testing.

BBDO announces major regional management shake-up
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BBDO announces major regional management shake-up

St. John Walshe is elevated to Americas CEO, while Jim Moser will leave his Australasia role to head up Europe.

How Fight Gunfire with Fire helped Parkland father with #FearfulGirl
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How Fight Gunfire with Fire helped Parkland father with #FearfulGirl

The One Club for Creativity and MullenLowe founded FGWF this spring to inspire students to use creativity to curb gun violence.

Accenture bets on Germany with fourth acquisition
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Accenture bets on Germany with fourth acquisition

Kolle Rebbe is adding to Accenture Interactive's creative fire power.

Have sex and save lives with Durex (RED) condoms
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Have sex and save lives with Durex (RED) condoms

$0.84 cents of every 42-count pack and $0.35 cents of every 12-count pack is donated directly to a program in South Africa, where 7.2 million people are currently living with HIV.

Be a man this holiday season
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Be a man this holiday season

The definition of masculinity has changed -- here's what it means to us.

Ad Council pioneers blockchain for programmatic with Ternio
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Ad Council pioneers blockchain for programmatic with Ternio

The partnership comes as more and more advertisers take the plunge to experiment with the tech that promises to solve industry-wide transparency issues.

How an Ogilvy exec's 11-year-old helped create Girls Rise Up
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How an Ogilvy exec's 11-year-old helped create Girls Rise Up

The short film and movement aims to empower young women to vote.

One-word answers with Microsoft's Kathleen Hall
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One-word answers with Microsoft's Kathleen Hall

The marketer on conviction, substance and what's changed the most in her 10 years at the brand.

MediaLink and Cannes partner to launch CLX at 2019 festival
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MediaLink and Cannes partner to launch CLX at 2019 festival

The two-day invite-only event will showcase the most innovative work in experiential form across the Palais.

'It's no longer enough for readers to love our journalism': Behind New York Times' latest campaign
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'It's no longer enough for readers to love our journalism': Behind New York Times' latest campaign

It comes as the company reports a strong Q3 -- having added 203,000 digital-only subscriptions against the same period last year.

Students urged to donate yearbook quote to curb gun violence
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Students urged to donate yearbook quote to curb gun violence

"In the quest for common sense gun reform, students around the country are finding their voices."

How two brothers launched first 2-in-1 robot vacuum in months
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How two brothers launched first 2-in-1 robot vacuum in months

Entrepreneurs George and Ted Ko worked with MDC Partners' Yes and Company to power through an incredibly quick brand launch, introducing the first major disruption to the category in 10 years.

Movers & Shakers: Deutsch, Pandora, Vox Media and more
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Movers & Shakers: Deutsch, Pandora, Vox Media and more

This week's account of wins and losses, lay-offs and hires.

Comscore pioneers new look to reflect adland's evolution
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Comscore pioneers new look to reflect adland's evolution

"We wanted to showcase our role as a modern transformative trusted source for data and measurement across all platforms for today and for the future."

New business league Sept: Publicis comes out on top
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New business league Sept: Publicis comes out on top

Notable wins include BBDO's Ford account and David&Goliath snagging California Lottery.

Berlin Cameron helps Kali 'Bring Wellness Full Cycle'
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Berlin Cameron helps Kali 'Bring Wellness Full Cycle'

Interns helped create the campaign for the organic period subscription box service.

4 most important takeaways from ANA Masters of Marketing 2018
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4 most important takeaways from ANA Masters of Marketing 2018

"Purpose-driven marketing isn't going away."

R/GA's Bob Greenberg hands global CEO title to Sean Lyons
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R/GA's Bob Greenberg hands global CEO title to Sean Lyons

Greenberg will remain active at the company through to 2020.

Are we there yet? The Female Quotient's Shelley Zalis on the portrayal of women in media
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Are we there yet? The Female Quotient's Shelley Zalis on the portrayal of women in media

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Publicis Groupe wins $580M J.M. Smucker pitch
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Publicis Groupe wins $580M J.M. Smucker pitch

The brand has significantly upped its marketing budget for an end-to-end business transformation.

Climate change PSA is the scariest thing you'll see this Halloween
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Climate change PSA is the scariest thing you'll see this Halloween

BBH NY pulls no punches in this brutal wake-up call to save mankind.

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