Latest news
How are agencies and brands marking July 4 in the wake of abortion restrictions?
Just one week after the Supreme Court overturned Roe v. Wade and stripped the right to a legal abortion from American women, the nation heads into July 4 weekend dripping with patriotism. How will brands toe the line?
RadioShack wreaks havoc on Twitter
American tech retailer RadioShack had all but faded into oblivion until it launched a chaotic social media strategy last week, filling our timelines with unfiltered tweets.
Will the Greenpeace protests at Cannes stop agencies working with fossil fuel clients?
The environmental campaigning network ramped up its activism at the festival this year with a three-pronged attack.
Amnesty International asks: Is the U.S. really the land of the free?
Short film directed by Nicolina Knapp reimagines U.S. national anthem in light of the Supreme Court’s decision to overturn Roe v. Wade.
Movers & Shakers: Pinterest, Horizon Media, Ford and more
This week’s agency news, people on the move and brand buzz.
Campaign’s Tech Fix: Dissecting this week's news and views
The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Mediabrands, R&CPMK launch tool to integrate brands with premium content
UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.
Group Black brings on Weber Shandwick, Kitchen Table for agency support
Weber will work on corporate reputation, finance, capital markets, executive visibility and thought leadership for the media collective and accelerator.
Campaign Chemistry: Google’s David Temkin
Temkin, senior director of product management, ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while tracking restrictions loom.
Advertising Week acquired by Emerald Holding
All Advertising Week employees, including co-founder and chairman Matt Scheckner, will join the US events company.
Agency news
WPP acquires Australia-based martech agency Bower House Digital
Ogilvy will absorb the 80-person network and get access to the agency's ability to build digital experiences for clients.
Cannes Lions 2022: all the Grand Prix winners
See all of this year's Grand Prix-winning campaigns.
WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients
CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.
‘Long Live the Prince’ wins Titanium Grand Prix as Edelman bags a Gold at Cannes
The much-lauded ‘Long Live the Prince’ by Engine London has won the Grand Prix at the Titanium Lions, as Edelman wins Gold in Sustainable Development for ‘See My Skin’ for Vaseline, on the final day of Cannes Lions.
Cannes Lions crowns agency, network and most creative company of the year 2022
Dentsu Creative Bengaluru, Ogilvy and WPP win most awarded titles.
Brand news
Snapshot: How reproductive health organizations and allies reacted to Roe v. Wade being overturned
The ruling, which comes just over a month after the leaked initial draft majority decision, will end the Constitutional right to abortion after nearly 50 years.
Don’t run, fly, Hoka says in first global ad campaign
Performance footwear brand taps FCB for spot that shows people running so fast they take flight.
Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix
Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the ocean. The campaign also won the Industry Craft Grand Prix earlier in the week.
Movers & Shakers: The Brandtech Group, Fuse Create, Snipes, the Ukrainian Government and more
This week’s agency news, people on the move and brand buzz.
Ad Council and R/GA depict the power of love in the face of tragedy in new film series
George Floyd’s sister features in campaign that shows the power individuals have to make a positive difference.
Creative news
Can’t Quiet Pride: How Digitas used stickers to address anti-LGBTQ+ laws
The agency released the collection of stickers featuring queer labels to celebrate the community’s resilience in light of recent legislation.
Instagram encourages users to ‘Make Good Art’
The second phase of the Yours to Make campaign features a short film — scored by a Neil Gaiman speech — aimed at recent graduates.
Lions Health: 2022 pharma, health & wellness winners
The Cannes Lions Health awards announced winners in the Pharma and Health & Wellness categories.
Does adland overemphasize awards when hiring creatives?
Creative leaders in the region question whether the industry should prioritize awards tallies when looking for creative candidates.
‘People come to Cannes to be inspired’: marketers head to France for festival
The first in-person Cannes Lions International Festival of Creativity since 2019 is generating buzz among medical marketers.
Media news
Can Apple and Meta play nice in the metaverse?
As AR kits become ubiquitous, the battle to sell metaverse hardware will be of secondary importance to the battle for ownership of what the hardware produces, says Hylink's US general manager.
Campaign US Power of Purpose Awards 2022 winners revealed
This year’s honorees set the standard for cause-driven marketing and corporate responsibility.
She Runs It and Digitalundivided team up on startup accelerator program
The accelerator will help diverse female founders in media, marketing and technology bring their business plans to life.
Global invests in gaming advertising platform Odeeo
Global will sell advertising for mobile games in the UK and US.
GroupM reduces global ad forecast, but says Ukraine war and privacy changes are ‘not major factors’
Ad spend outlook for 2022 ‘not as bad as expected’ amid growing disconnect between economic activity and advertising, according to the agency group.
Ad Council counteracts surge in overdoses with youth fentanyl awareness campaign
In 2021, overdose deaths increased by 15% over 2020, according to the CDC.
TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row
A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.
Wavemaker appoints ex-BBH finance chief as CFO
Radhika Radhakrishnan will act as 'true business partner' to Toby Jenner.
The top 10 mental health influencers on TikTok
Relationship counselors, psychotherapists and mental health advocates of all stripes now call the platform home.
Sheryl Sandberg to step down as COO of Meta
Sandberg, who plans to focus on her philanthropic work, has been a key player in the social media company’s evolution over the last 14 years.
Tech news
Omnicom to roll out Google tech consultancy across major markets
TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.
Campaign’s Tech Fix: Dissecting this week's news and views
The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Mini and Fender hit the road for Meta's Horizons Worlds
Both virtual reality worlds make debut at Cannes Lions.
GARM sets guidelines on misinformation and monetizing sensitive topics
Cross-industry initiative has expanded its guidelines around “harmful content” to demonetize misinformation online and help advertisers to navigate ad placements around sensitive content.
Cannes: Industry leaders announce coalition to fight bias in ad tech
Delta Air Lines, WPP, The 4A’s, the IAB, the Ad Council and other industry leaders back IBM in delivering an open source toolkit that enables the industry to use AI to mitigate bias in ad tech.
Reframe: DE&I must be operationalized to work
Recent examples of performative campaigns in the run up to Juneteenth prove that many industry efforts to improve DE&I and multicultural marketing are “ineffective” and “unsustainable,” according to Jeffrey Bowman, who is seeking to drive structural change through his consultancy.
Campaign’s Tech Fix: Dissecting this week's news and views
The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Campaign’s Tech Fix: Dissecting this week's news and views
The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
How should brands measure ROI in the metaverse?
In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.
Criteo helped arms manufacturer Beretta target ads to prospective customers
Campaign US finds Criteo violated its own policies by monetizing major arms manufacturer Beretta.
Reader polls
Advertisers stay firm on Super Bowl plans, despite Omicron surge
A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.
Advertisers: Are you rethinking your Super Bowl LVI plans?
Omicron once again threatens live events as athletes get infected.
Employees don’t want a mandated return to the office, says poll
The non-mandated hybrid work model wins the popular vote.
What is your ideal working situation?
Do people ever want to return to the office?
People want brands to drop Travis Scott
Brands have a tough call to make in the aftermath of the Astroworld tragedy.
Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?
The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.
Would you work on repositioning a fossil fuel brand?
As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.
Lookin’ good, Nielsen
Campaign US readers like the measurement company’s new logo.
Nielsen unveils its new logo
The rebrand comes amid media measurement turmoil and the sale of Global Connect.
Can Facebook still save its reputation? Does it even matter?
Campaign US readers think the company still has time. But what about its intentions?
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