News & Analysis
How IGWT Block is tackling the secondhand mobile phone market with blockchain
Andrew Weisselberg is leading the marketing push for the marketplace reboot.
GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
Florida Man reprised to urge everyone to join global climate strike
Man of meme-legend encourages the internet to save him from extinction.
One-word answers with She Runs It's Lynn Branigan
The president-CEO shares what the industry must do to improve diversity and inclusion.
Tag launches new mantra: Improve. Imagine. Ignite.
The revamped tagline helps better summarize the company and its global offerings.
New ad amplifies Verizon's work to solve education inequality
The ad, created by mcgarrybowen, will air during the Emmys.
Wunderman Thompson wins $530M U.S. Marine Corps
The RFP was issued at the end of last year.
Harrowing back-to-school ad is Sandy Hook Promise's most painful watch yet
The organization and BBDO launch a sobering PSA on the reality children face in today's schools.
GSD&M names first VP of diversity and inclusion
The Omnicom shop is one of only 17 agencies to have a role dedicated to D&I.
Ad of the Week: Light Phone trolls Apple in brazen campaign
Bullish is behind the new bold effort that calls out Tim Cook.
The value of agency partners in an in-house world
In-house teams are helping streamline services, but still agencies bring big thinking to the table.
Boston Beer's Sam Adams, Truly seek new U.S. creative shops
The company brought on its new CMO this past spring.
'Few have reached our level': Panera Bread's SVP Marketing on product supremacy
New spots are a two-one punch from creative shop Anomaly and Publicis Media.
Movers & Shakers: Deutsch, Johannes Leonardo, Reach3 and more
This week's account of wins and losses, the layoffs and hires.
When should an agency back out of an account for ethical reasons?
Last week, Juul said it will still run its ad campaign despite FDA warnings.
Ketel One launches brand campaign in time for Emmys
This isn't your grandpa's vodka ad.
400 Puerto Ricans gifted new homes after hurricane devastation
Today, I'm Brave launched 100Roofs Project to step in when the U.S. government wouldn't.
Cindy Gallop to agencies: Which one of you is brave enough to run my MakeLoveNotPorn ad?
The founder is calling on media shops to step up and help normalize real world sex.
WE study: Consumers are ready to keep brands in check
The Brands in Motion study found a call for collective accountability for ethical use of tech.
Hamsters, tech and M&A at Campaign US Breakfast Briefing
Industry execs debate the efficacy of the agency model as well as how consultants and creatives can survive under the same roof.
'We have to be slightly paranoid': Droga5 on keeping maverick culture at Accenture Interactive
The duo lift the lid on their relationship six months after the notorious merger.
McGarryBowen ups Haydn Morris to lead global creative on United Airlines account
Morris drops pearls of wisdom on the heels of his new appointment.
John Hamm embodies the right amount of cultural appropriation in new SkipTheDishes spot
'It's so rare for a brand in Canada to have such a well-known star in its campaign.'
This former Publicis Sapient exec aims to fix broken industry
Gaston Legorburu's newly launched agency is already working with brands like Fiat Chrysler.
Media shops tweak contracts in light of transparency concerns
New study shows 69 percent of marketers have made updates.
Citizens Bank launches fresh brand platform with Questlove
The campaign, dubbed "Made Ready," features Questlove.
Former Patrón Spirits and Grey Goose CMO Lee Applbaum joins cannabis firm
Philippa Classey also joins as its first managing director.
'We'll maintain 99¢ as long as we can afford it': AriZona on dive into marketing
The iconic iced tea brand steered clear of advertising until recently.
The Many sees momentum 8 months after name change
The shop rebranded from Mistress in January.
Four female leaders on growing a culture of innovation
Kickass quotes from some leading adland women at the Digital Marketing World Forum
How NBC is evolving its ad experience for Lilly Singh's show
Fans will soon get a new commercial viewing experience on broadcast TV.
One-word answers with Forsman & Bodenfors' NY CEO
See what Mike Densmore has to say the biggest challenge facing marketers today.
BMW ousts Lexus as New York Fashion Week auto partner
This is considered "one of the biggest luxury product offensives" in BMW's history.
Days left to buy tickets for Breakfast Briefing with Accenture Interactive and Droga5
Event takes place on September 17.
Havas Chicago snags Michelin and Bel Brands as it reveals slew of top creative hires
Chief Creative Officer John Norman has hit the ground running after joining around six months ago.
These 5 women-founded brands have community at the core
Check out the finalists of the Women of Impact pitch competition.
Advertisers are drowning in data, Kantar study says
"Gone are the days when the idea is to get all the data one can get their hands on."
Why Twitter launched a candy shop in Union Square
Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign
Kin Euphorics: Meet the woman behind this new booze-free beverage category
The spirit-less, blissful drink brand could disrupt the alcohol industry.
'Weak pound is working in our favor': British brands in U.S. talk Brexit effect
Everything from consumer view of the British brand to currency fluctuation is reshaping how English companies are orchestrating their U.S. ecosystems.
Movers & Shakers: R/GA, Edelman, Tombras and more
This week's account of wins and losses, the layoffs and hires.
Here's what influencers are saying about New York Fashion Week
Obviously agency taps its pool of talent to get trends on the ground at this year's show.
ANA launches new measurement division to 'level playing field'
'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'
Movember aims to end mental health stigmas among men
Ad Council Edge, the organization's new strategic consultancy, helped produce the initiative.
Big Buck Hunter and Busch Beer want you to save wildlife by shooting deer
Two beloved dive bar stalwarts join forces.
Barkley buys back stock to double-down on independence
'This helps us preserve our strong culture and puts us in a great position to continue attracting and retaining the best talent in the industry.'
Topgolf delivers 200+ yards of banter with first campaign drive
Independent agency Preacher led the creative charge.
Coca-Cola, L'Oréal and GM among brands at helm of McCann's new Innovation Council
The agency is uniting its clients and technology to better understand opportunities in innovation.
Gyro ups Kim Corrigan to lead New York amid B2B growth
She has helped the agency reach double-digit growth over the last 12 months.
The future is live: Why every brand should invest in real-time
Explosive growth of live is outpacing recorded/streaming music and projected to mature to a $28.2 billion industry by 2020.
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