News & Analysis

Omnicom dominates Cannes as it takes home Holding Company of the Year
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Omnicom dominates Cannes as it takes home Holding Company of the Year

adam&eveDDB is named Agency of the Year, and BBDO wins Network of the Year for the seventh time.

Diversity: not just the right thing to do, the only thing to do
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Diversity: not just the right thing to do, the only thing to do

Y&R's Saul Betmead on why diversity is crucial for top creativity.

One-word answers with diversity advocate Cindy Gallop
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One-word answers with diversity advocate Cindy Gallop

Find out what Gallop believes the industry desperately needs.

GSK on how brands should build relevance with trust, not love
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GSK on how brands should build relevance with trust, not love

The head of consumer categories talks about the dangers of brands leaning entirely on love.

Cannes Diary Day 4: VML's Beth Wade on a less chaotic but fulfilling Cannes
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Cannes Diary Day 4: VML's Beth Wade on a less chaotic but fulfilling Cannes

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

Weight Watchers unveil first work since marketing reshuffle
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Weight Watchers unveil first work since marketing reshuffle

Ad agency Translation took the project forward, before Anomaly was announced as the brand's global lead.

Change course of history with BBDO NY this World Refugee Day
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Change course of history with BBDO NY this World Refugee Day

The agency takes over your browser history in this creative campaign for the International Rescue Committee.

IKEA launches A.R. app for kids in just five weeks
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IKEA launches A.R. app for kids in just five weeks

Playtime's not over.

'This is just the start': SoulCycle CEO on launch of media division
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'This is just the start': SoulCycle CEO on launch of media division

The brand poached several higher-ups from leading publishers.

Movers & Shakers: Spotify, Mindshare, Barton F. Graf and more
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Movers & Shakers: Spotify, Mindshare, Barton F. Graf and more

This week's account of wins and losses, lay-offs and hires.

Cannes Diary Day 3: JWT's CEO Simon Pearce and CCO Ben James
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Cannes Diary Day 3: JWT's CEO Simon Pearce and CCO Ben James

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

Global ad investment to grow 4.5% in 2018
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Global ad investment to grow 4.5% in 2018

New advertising will account for a $24 billion investment this year.

Scott Hagedorn reveals 3 keys for survival in app-driven world
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Scott Hagedorn reveals 3 keys for survival in app-driven world

Hearts & Science CEO stressed that creative, media, publisher and brand must come together to reach consumers.

Cannes Diary Day 2: Anomaly's Karina Wilsher on inspiration and the gender pay gap
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Cannes Diary Day 2: Anomaly's Karina Wilsher on inspiration and the gender pay gap

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

Are we there yet? Orcí's Marina Filippelli 'optimistic' diversity will be redefined
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Are we there yet? Orcí's Marina Filippelli 'optimistic' diversity will be redefined

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

The U.N.'s World Food Program turns to global cinemas to help end hunger
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The U.N.'s World Food Program turns to global cinemas to help end hunger

Sir John Hegarty's The Garage Soho wrote and directed the new campaign

Cannes Diary Day 1: R/GA's Saneel Radia on reemergence of craft, rosé and sweat
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Cannes Diary Day 1: R/GA's Saneel Radia on reemergence of craft, rosé and sweat

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

Deutsch, The Female Quotient create female empowerment bot
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Deutsch, The Female Quotient create female empowerment bot

The career advice chatbot uses artificial intelligence technology.

Check out these 4 new Cannes bots for Messenger
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Check out these 4 new Cannes bots for Messenger

Say hi to Pierre and his French pals.

Publicis North America catches Red Lobster's creative business
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Publicis North America catches Red Lobster's creative business

The agency developed a bespoke solution for the account, Campaign learned.

What's it like to be gay in adland? Industry insiders share insights
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What's it like to be gay in adland? Industry insiders share insights

Ad execs offer takeaways from when they started their careers to now.

Washington Post's brand studio leverages A.I. storytelling tool for 'Goliath' ad
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Washington Post's brand studio leverages A.I. storytelling tool for 'Goliath' ad

It's the first time WP BrandStudio has utilized "Heliograf," and marks a step forward in the media publication's branded content offering.

One-word answers with AB Inbev's Miguel Patricio
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One-word answers with AB Inbev's Miguel Patricio

The global CMO shares his goal for the company this year and his favorite beer.

Move over Warby Parker, EyeBuyDirect is ready to turn heads
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Move over Warby Parker, EyeBuyDirect is ready to turn heads

The integrated brand campaign was led by J. Walter Thompson.

Diversity of talent is a matter of life and death for agencies
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Diversity of talent is a matter of life and death for agencies

It took too long, but the industry has finally realized we need to more actively address the glaring diversity gap in creative agencies, says FCB's global chief creative officer, Susan Credle.

Overhaul your data strategy: The future is genomics, study warns
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Overhaul your data strategy: The future is genomics, study warns

Emotion-detecting technology is the future, but that raises data stakes dramatically.

Punchy Heineken ads celebrate seizing the moment
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Punchy Heineken ads celebrate seizing the moment

Publicis New York is at the helm of these fun spots.

Possible reaches 50/50 gender goal with two creative hires
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Possible reaches 50/50 gender goal with two creative hires

The agency is leading the charge with real change.

Why marketers should let brand integration history repeat itself
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Why marketers should let brand integration history repeat itself

Today's entertainment outlets are ripe for product placement -- but it has to be relevant, stresses Caressa Douglas.

Movers & Shakers: 72andSunny, Ridley Scott, Reebok and more
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Movers & Shakers: 72andSunny, Ridley Scott, Reebok and more

This week's account of wins and losses, lay-offs and hires.

'Gay Glossary' launched by three creatives for Pride Month
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'Gay Glossary' launched by three creatives for Pride Month

The trio couldn't find anything else like it online.

The focus is female at this year's R/GA, Cannes Startup Academy
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The focus is female at this year's R/GA, Cannes Startup Academy

Eight women from around the world will participate in the fourth annual event.

Are we there yet? Feh Tarty says diversity differs from inclusion
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Are we there yet? Feh Tarty says diversity differs from inclusion

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Bozoma Saint John leaves Uber for Endeavor CMO role
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Bozoma Saint John leaves Uber for Endeavor CMO role

"She's a true agent of change."

Does A.R.'s sneaker play spell the end of brick and mortar?
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Does A.R.'s sneaker play spell the end of brick and mortar?

Market leaders, like Goat, say the traditional model no longer works.

Hello, burgers: Ihop changes name to Ihob to debut new lineup
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Hello, burgers: Ihop changes name to Ihob to debut new lineup

Restaurant chain introduces seven all-natural burgers.

Behind Telemundo's 'gangbuster' bi-cultural World Cup ad
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Behind Telemundo's 'gangbuster' bi-cultural World Cup ad

The broadcaster won exclusive Spanish-language 2018 Fifa World Cup U.S. rights.

Twitter's Stephanie Prager on World Cup, NBA Finals and video
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Twitter's Stephanie Prager on World Cup, NBA Finals and video

The head of global agency development shares insights on some recent trends.

One-word answers with MediaLink's Michael Kassan
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One-word answers with MediaLink's Michael Kassan

Kassan shares advice for Cannes newbies and what's key for a strong client-agency team.

Pandora's Julie Scelzo takes global role at McGarryBowen
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Pandora's Julie Scelzo takes global role at McGarryBowen

The advertising veteran will lead the shop's American Express creative business.

Colossal $8 million global campaign for game developers makes history
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Colossal $8 million global campaign for game developers makes history

LA-based b-to-b services platform Xsolla believes it's the most money ever spent targeting PC, mobile and esports.

Keep America Beautiful campaign aims to reach new audience
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Keep America Beautiful campaign aims to reach new audience

Agency partner Rauxa helped revamp the 65-year-old organization's logo and voice.

Movers & Shakers: Y&R, Sparks & Honey, Possible and more
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Movers & Shakers: Y&R, Sparks & Honey, Possible and more

The week's account wins and losses, promotions, new hires and layoffs.

Godiva brings on McCann for global creative
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Godiva brings on McCann for global creative

The Interpublic Group agency's London office will lead the account.

Are we there yet? She Runs It's Lynn Branigan steps in
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Are we there yet? She Runs It's Lynn Branigan steps in

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

BBDO's Tara DeVeaux joins Ridley Scott's 3AM and Wild Card
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BBDO's Tara DeVeaux joins Ridley Scott's 3AM and Wild Card

The advertising veteran will take on the role of CMO for both companies.

Planned Parenthood launches tool to track Trump's policies
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Planned Parenthood launches tool to track Trump's policies

The 100-year-old organization partnered with Work & Co for the project.

Agency looks to Russia for help hacking Cannes Lions
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Agency looks to Russia for help hacking Cannes Lions

"It's basically a sure thing."

Q&A: Pledge Parental Leave's founder on the state of adland
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Q&A: Pledge Parental Leave's founder on the state of adland

Campaign US catches up with Jules Ehrhardt on how the movement is doing two years in.

Should tech firms rename 'A.I.' to make it sound less scary?
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Should tech firms rename 'A.I.' to make it sound less scary?

Microsoft's GM of global advertising discusses putting a face on A.I. and marketing it as approachable.

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