Latest news

Screenshot of Acura anime ‘Type S: Chiaki’s Journey

Acura uses anime to spotlight new vehicle line-up

‘Type S: Chiaki’s Journey,’ a four-episode series, debuts at the 2022 Sundance Film Festival.

Lilu women's health ad showing clip art of mother breastfeeding child

How women’s health brands communicate on social media: They can’t

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.

Screen shot from Canadian Centre for Child Protection’s ‘Unwanted Followers’

Ad of the week: Canadian Centre for Child Protection’s ‘Unwanted Followers’

The PSA, created by No Fixed Address, shows the lifelong impact distribution of child sex abuse material has on survivors.

Clip art of diverse business professionals talking.

Movers & Shakers: M&Ms, Walmart, Peloton, Duolingo and more

This week’s agency news, people on the move and brand buzz.

Pepsi Super Bowl halftime show 2022

Pepsi doubles down on Super Bowl halftime show, opts out of in-game spot

The beverage giant released a trailer starring Superbowl performers Eminem, Kendrick Lamar, Mary J. Blige, Snoop Dogg and Dr. Dre.

Red Coca-Cola bottle with cap on display and global new-biz round-up stamp

Campaign AI global new-biz round-up: adspend soars as November brings biggest win

WPP billings sky-high, thanks to high-profile wins.

Haymarket Media's Brand Film Awards US logo

Brand Film Awards US open for entries; Mediabrands Content Studio’s Brendan Gaul named 2022 jury chair

Haymarket Media’s PRWeek, Campaign and MM+M are once again teaming up to celebrate the best in filmmaking on behalf of brands.

Activision Blizzard game icons with Microsoft logo

How Activision Blizzard could help Microsoft gain gaming credibility and bigger marketing budgets

The acquisition marks an era of consolidation in the gaming space as the industry grows up.

Aflac Close the Gap film

Aflac debuts first short film as part of its ‘Close the Gap’ initiative

The project, produced by Lion Forge Animation, features music by Nas.

Clockwise from top left: headshots of Willan, Unilever, Chauvet, Essen, Harrison, Feldwick

Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy.

Agency news

Grace Francis, chief creative and design officer, Wongdoody

Wongdoody hires Grace Francis as first chief creative and design officer

Cofounder and chief creative officer Tracy Wong moves into chairman role.

Portrait photos of Tim Irwin and Ryan Storrar.

Essence EMEA boss Tim Irwin takes global role

Irwin has been promoted to global COO. Ryan Storrar will succeed him.

A motion-captured digital avatar of DJ Diplo performs above a digital city

Unit9 launches specialist division dedicated to the metaverse

Launch clients include Havas Media Group, Opera and COPA90.

Lynn Lewis; Joe DeMiero

UM taps Joe DeMiero as US CEO; Lynn Lewis elevated to global CMO of Mediabrands

DeMiero joins from Publicis agency Hawkeye.

A group picture of the MindWorks' team. From left to right: Brad Herdholt, Michelle Watson, and Mark Barry.

AnalogFolk Group launches global behavioural consultancy MindWorks

MindWorks will apply behavioural economics to marketing strategy.

Brand news

Jordan Stephens holds his hand to the camera with a sad face drawn on his palm

BrewDog tackles seasonal affective disorder with Sad AF alcohol-free beer

Rizzle Kicks’ Jordan Stephens delivers a spoken-word performance about sadness.

Girl on rock, photo

Marriott Bonvoy is looking for a TikTok correspondent

Three lucky winners will be chosen to document all-expenses-paid vacations in Marriott Bonvoy’s 30 locations.

Cruise ship

Inside the cruise industry’s aggressive pushback against the CDC

Travel industry groups say communications with government medical experts have broken down amid the pandemic.

The Unilver logo on the front of a glass-fronted office building

Unilever shareholder's attack on sustainability messaging 'flawed', experts say

Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.

AB InBev has a new logo

Global consultancy Prophet designed the new visual identity, inspired by the brand's new purpose.

Creative news

Man drinking Corona’s nonalcoholic beer brand Sunbrew on the beach

Ad of the week: Corona’s ‘Sunshine, Anytime’

The spot, created by David Miami, entices sober curious people with its non-alcoholic beer, Sunbrew.

Woman in headscarf wearing white headphones

Adobe’s 2022 creative trends: Optimism and meaningful connection

Adobe Stock predicts 2022’s biggest creative trends.

Headshot of Gary Vaynerchuk

“The name is the punchline”: Gary Vaynerchuk launches a production studio

Eva Nosidam Productions will be led by chief production officer Maya Brewster-Dorian.

ryan reynolds winnie the pooh ad

Ad of the week: Mint Mobile’s ‘Winnie-the-Screwed’

The spot, created by Maximum Effort, altered the children’s book ‘Winnie-the-Pooh’ to show how customers can save money.

Man holding What if They Were Black January 6 Capitol Riot shirts

‘What if they were Black?’: Campaign reimagines Jan. 6 Capitol riot

Goodby Silverstein & Partners created a campaign featuring air-brush style memorial shirts one year after the insurrection.

Media news

A collage of four Haymarket Media Group brands: What Car?, Finance Asia, Campaign and MyCME

Haymarket doubles profits after faster than expected recovery from pandemic

Media group generated half of annual turnover from US.

Geena Davis Institute clip art

“So much work to be done”: Geena Davis Institute, CreativeX pinpoint adland’s diversity challenges

The new partnership analyzed representation in image and video ads in the U.S. across popular CPG, beauty and alcohol brands.

Campaign US Media Awards logo

Final call: Get your entries in for the Campaign US Media Awards

The final deadline is approaching on Thursday, Jan. 20.

Spotify in-app call to action ad cards

Spotify rolls out clickable in-app podcast ads at CES

The feature makes advertising interactive on Spotify original and exclusive podcasts.

Zynga president of publishing Bernard Kim

How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role

Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.

Magnolia Network show posters

Inside the branding of Chip and Joanna Gaines’ Magnolia Network

Creative branding agency Loyalkaspar redesigned the Gaines’ lifestyle brand for linear TV.

NBCU

NBCUniversal launches an identity platform

The solution will power personalized advertising across the media giant’s properties.

Latina pop star Becky G

The 10 most-read media stories in 2021

Campaign US rounded up the most buzzworthy media stories of the year.

Tyler Pappas

Inside gaming influencer Tyler Pappas' content strategy

Pappas has scaled his business through high-scale production efforts and focusing on one platform.

M&A

After a challenging 2020, M&A action sprung back to life in 2021

If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.

Tech news

Random digitised graphs and icons

Starcom launches podcast series diving into pros and cons of metaverse

Report outlines the responsibilities that will emerge for advertisers and media distributors.

NBC logo

NBCUniversal selects iSpot.tv as a new measurement partner

iSpot.tv will measure ads and program ratings including cross-screen viewing, reach and frequency, and impressions.

live event crowd at business conference

What’s the future of events? Trends shift as COVID rages on

Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.

Center for Intimacy Justice posts

Center for Intimacy Justice report finds Facebook censors women’s health ads

Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating “adult product” policies.

Conceptual cityscape stock art with puzzle piece shapes

Private-equity funds boosted M&A deal-making in 2021: Ciesco

These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.

Zoom roundtable from CES 2022

CES 2022: How digital acceleration has changed marketing strategies

Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations and placed greater value on the customer experience.

Tandem Marketing Communications managing editor Ian Twinn

What it’s really like on the ground at CES for PR pros

Tandem Marketing Communications managing director Ian Twinn says very sparse crowds and lack of major media presence is making for an unprecedentedly challenging show.

Sleepme sleep tracking products

The best of CES health-tech: 7 not-to-miss innovations

Smart bathrooms and sleep trackers were among the CES 2022 debuts that captured the imagination of in-person and from-afar attendees.

Ad campaign for Lenovo ThinkPad Z Series

Lenovo spotlights Gen Z changemakers

The global brand campaign, debuted at CES 2022, aims to empower the next generation to change the world from their laptops with the new Lenovo ThinkPad Z series.

Panelists at CES 2022

CES 2022: Diving into the creator economy in the crypto era

The TL;DR: Support creators, educate audiences, keep content fresh.

Reader polls

SoFi stadium, photo

Advertisers stay firm on Super Bowl plans, despite Omicron surge

A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.

SoFi stadium, photo

Advertisers: Are you rethinking your Super Bowl LVI plans?

Omicron once again threatens live events as athletes get infected.

Businessperson commuting carrying briefcase and covid-19 facemask.

Employees don’t want a mandated return to the office, says poll

The non-mandated hybrid work model wins the popular vote.

Woman working on office laptop.

What is your ideal working situation?

Do people ever want to return to the office?

People want brands to drop Travis Scott

Brands have a tough call to make in the aftermath of the Astroworld tragedy.

Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?

The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.

Protesters outside the entrance to the COP26 summit on November 1, 2021 in Glasgow, United Kingdom. (Credit: Getty)

Would you work on repositioning a fossil fuel brand?

As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.

Lookin’ good, Nielsen

Campaign US readers like the measurement company’s new logo.

Nielsen unveils its new logo

The rebrand comes amid media measurement turmoil and the sale of Global Connect.

Can Facebook still save its reputation? Does it even matter?

Campaign US readers think the company still has time. But what about its intentions?

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