News & Analysis

One-word answers with Heineken CMO Jonnie Cahill
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One-word answers with Heineken CMO Jonnie Cahill

Cahill on the marketing strategy that's going to take his beer brand to the next level.

Goodby taps innovation head amid growth of nearly 100 staffers
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Goodby taps innovation head amid growth of nearly 100 staffers

The agency has hired 97 people since the beginning of the year.

How legacy brands can enter the new world of bundling
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How legacy brands can enter the new world of bundling

Companies are ditching discounts and delivering value, writes POSSIBLE's director of strategy.

Is your brand storytelling or storygiving?
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Is your brand storytelling or storygiving?

It's more than a photo op -- We're Magnetic's executive creative director shares his opinion on the evolution of storytelling.

Bayer awards global Companion Animal account to Proximity and BBDO
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Bayer awards global Companion Animal account to Proximity and BBDO

The agencies will fuse to provide all of brand's creative work.

UM to close 60-plus offices across 40 countries for Impact Day
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UM to close 60-plus offices across 40 countries for Impact Day

The effort is part of UM's Better World philanthropic initiative.

Bonobos sets out to #EvolveTheDefinition of 'masculinity'
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Bonobos sets out to #EvolveTheDefinition of 'masculinity'

For the campaign, 172 people were interviewed about how they define masculinity.

The Ad Council to honor IBM's Ginni Rometty at annual awards
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The Ad Council to honor IBM's Ginni Rometty at annual awards

Comedian Trevor Noah will host the event in December.

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing
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Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

The brand is attempting to change the narrative of how consumers view beauty.

Campaign US to honor Inclusive & Creative Top 20 next week
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Campaign US to honor Inclusive & Creative Top 20 next week

Let's celebrate cultural transformation through incredibly diverse and inclusive work.

Movers & Shakers: Droga5, Highsnobiety, Rokkan and more
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Movers & Shakers: Droga5, Highsnobiety, Rokkan and more

This week's account of wins and losses, lay-offs and hires.

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
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Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

The global review kicked off in January for creative and media.

Michael Roth: Empower your people to bring diversity to life
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Michael Roth: Empower your people to bring diversity to life

The IPG chief exec says the stats on women in the industry are "embarrassing" and those on people of color are "disgusting."

Friends co-creator reveals 'ageist' fears she had for show
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Friends co-creator reveals 'ageist' fears she had for show

Marta Kauffman also shared why her new series, Grace and Frankie, could not work for linear TV, as industry leaders gathered to talk about age at an event hosted by McCann.

Major shade thrown in Covergirl's new unscripted campaign
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Major shade thrown in Covergirl's new unscripted campaign

The makeup brand partnered with Droga5 to bring "Shade for Shade" to life.

Are we there yet? Stink's Katie Puccio on 'fragile internet men'
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Are we there yet? Stink's Katie Puccio on 'fragile internet men'

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Lenovo hires Publicis Media for global media business
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Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media.

Should brands banish fear and embrace sex as a marketing tool?
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Should brands banish fear and embrace sex as a marketing tool?

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

StubHub plays on your impulses with 72andSunny campaign
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StubHub plays on your impulses with 72andSunny campaign

A trio of celebrities cap punchy new ads by the L.A. shop.

A marriage counselor's advice for adland and a divided nation
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A marriage counselor's advice for adland and a divided nation

You can't fix everything, but maybe little changes are the best victories, writes Marci Stiles.

4 of the best ear-candy industry podcasts
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4 of the best ear-candy industry podcasts

Jeremy Cesarec's lust for podcasts is unquenchable. So much so, he's decided to share his top audio pleasures with us.

Love Potion No. 921: Why Periscope launched branded ice cream
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Love Potion No. 921: Why Periscope launched branded ice cream

The chilly treat was designed by agency staffers in collaboration with Izzy's Ice Cream.

One-word answers with Accenture Interactive's Brian Whipple
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One-word answers with Accenture Interactive's Brian Whipple

The global CEO explains how Accenture Interactive differs from other digital agencies.

Diet Madison Avenue defamation case moves forward
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Diet Madison Avenue defamation case moves forward

The Instagram account is being sued alongside MDC Partners after Crispin Porter & Bogusky's former CCO claims he was unfairly fired.

Are brands primed for Amazon Prime Day?
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Are brands primed for Amazon Prime Day?

A guide for how companies can capitalize on the sales day that's more successful than Black Friday.

McCann Health terminates global CCO following employee complaint
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McCann Health terminates global CCO following employee complaint

Jeremy Perrott violated the agency's code of conduct.

What agency will Martin Sorrell scoop up next?
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What agency will Martin Sorrell scoop up next?

Industry insiders weigh in on which shops may be on the former WPP CEO's radar.

Ogilvy Worldwide creative chief fired after internal investigation
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Ogilvy Worldwide creative chief fired after internal investigation

Tham Khai Meng has been with Ogilvy since 1999.

'F*ck everyone': Planned Parenthood's middle finger to Trump
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'F*ck everyone': Planned Parenthood's middle finger to Trump

The healthcare provider launched a no-nonsense campaign with BBH NY.

It's a guitar, it's a turtle, it's a... Cheetos snack
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It's a guitar, it's a turtle, it's a... Cheetos snack

The Frito-Lay brand will let eight lucky fans win what they see in their Cheetos bag.

Performance enhancer brand wants cyclists to start doping
Movers & Shakers: R/GA, Mother, Dunkin' Donuts and more
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Movers & Shakers: R/GA, Mother, Dunkin' Donuts and more

This week's account of wins and losses, lay-offs and hires.

Leadership tips from Mirum's new U.S. CEO
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Leadership tips from Mirum's new U.S. CEO

Amanda Seaford took the helm as Mirum's first female chief exec on Monday.

Amazon shouldn't fear Walmart's Jet.com same-day delivery - yet
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Amazon shouldn't fear Walmart's Jet.com same-day delivery - yet

Jet.com's strong focus on full customer experience puts it in a prime position to make this successful, but experts wonder if it has the infrastructure to scale.

Are we there yet? Deutsch's Marieme Sall praises Diet Madison Avenue
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Are we there yet? Deutsch's Marieme Sall praises Diet Madison Avenue

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Laundry Service founder exits three years after sale
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Laundry Service founder exits three years after sale

Jason Stein and his wife, Alyson Warshaw, are starting their own company, Campaign has learned.

Q&A: Firstborn's JoonYong Park on the ins and outs of creativity
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Q&A: Firstborn's JoonYong Park on the ins and outs of creativity

The creative leader got his high school diploma at age 13.

The Atlantic's brand studio launches HPE film to demystify A.I.
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The Atlantic's brand studio launches HPE film to demystify A.I.

The documentary was created in partnership with Digitas.

Evian's babies ditched for new U.S. creative push
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Evian's babies ditched for new U.S. creative push

The water brand says it's grown "exponentially" in America since its baby ads launched nearly a decade ago.

Countries' athletic talent has brand impact well beyond stadium
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Countries' athletic talent has brand impact well beyond stadium

Y&R's Best Countries data shows correlation between winning World Cup and brand strength.

One-word answers with Nascar's Jill Gregory
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One-word answers with Nascar's Jill Gregory

The executive vice president and chief marketing officer spells out her vision for the future of one of America's most-loved sports.

Programmatic growth picks up as 'doomsday' GDPR passes without major incident
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Programmatic growth picks up as 'doomsday' GDPR passes without major incident

Six weeks on: Unruly is experiencing no slowdown in programmatic buying despite global predictions of chaos -- but publishers are still wrangling with consent platforms.

Where's the line? How brands and agencies navigate today's hyper-sensitive climate
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Where's the line? How brands and agencies navigate today's hyper-sensitive climate

Grey's CCO John Patroulis on how to stay relevant while showcasing diversity, and why this new culture is nothing to fear.

Adidas vows to clean up oceans with UltraBOOST Parley push
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Adidas vows to clean up oceans with UltraBOOST Parley push

The brand worked with its creative agency, TBWA\NEBOKO, to bring the initiative to life.

Movers & Shakers: 4A's, UM, MTV and more
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Movers & Shakers: 4A's, UM, MTV and more

This week's account of wins and losses, hires and lay-offs.

Agency Vs brand-side: The 4 ultimate differentiators
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Agency Vs brand-side: The 4 ultimate differentiators

Cara Dorr worked at Coach for 10 years before jumping over to an agency -- which she enjoys more.

Are we there yet? Minds + Assembly's Boneli Lotilla shares recipe for inclusivity
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Are we there yet? Minds + Assembly's Boneli Lotilla shares recipe for inclusivity

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

Sprout disrupts voice app space with audio tool for children
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Sprout disrupts voice app space with audio tool for children

"This isn't an ad -- it's a tool that can be used over and over again," says Walrus, the agency behind this creative campaign.

Real-time flight data used for first time in OOH drive by Delta
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Real-time flight data used for first time in OOH drive by Delta

Delta paired with Lamar to target passengers as they leave LAX airport.

Teenagers share what makes them best engage with advertising
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Teenagers share what makes them best engage with advertising

The 18-years-old speak about their relationship with marketing, their social media platform of choice and what tech advertisers should embrace right now.

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