Videos

Whitney Schneden, Julia Rettig and Ben McCoy

Misconceptions that annoy your Gen Z staff

We asked young jurors from the Campaign US BIG Awards to debunk stereotypes about Gen Z professionals.

Charlotte Bent, Kofi Roberts and Ben McCoy

The Gen Z Perspective: Name that acronym

How well do you know your advertising jargon?

Kofi Roberts, writer, Grey Group; Charlotte Bent, associate creative directory, AnalogFolk; Whitney Schneden, creative copywriter, Arts & Letters Creative Co.

The Gen Z Perspective: Elon Musk’s Twitter takeover

Does the vision of Twitter’s new owner make young people more or less likely to use it? We ask jurors at the Campaign US BIG Awards.

Julia Rettig, brand designer Jack Morton; Kofi Roberts, writer, Grey Group; Ben McCoy, senior copywriter, Saatchi & Saatchi NY

The Gen Z Perspective: Adland could do more to fight climate change

As COP27 comes to a close, we asked Gen Z members of the Campaign US BIG Awards jury whether they think the advertising industry is doing enough to combat the climate emergency.

The 2022 Campaign US BIG Awards jury.

The Gen Z Perspective: Judging the Campaign US BIG Awards

We asked Gen Z members of the Campaign US BIG Awards jury about their experience judging the program.

CJ Bangah, Jessica Heygate and Mark Zagorski at Advertising Week New York 2022

Live from Advertising Week New York: The opportunities and obstacles of new streaming supply

As Disney+ and Netflix open up to advertisers, Campaign US asks digital specialists how to navigate targeting, measurement and creativity in CTV.

Jessica Brown, Jesse Contario and Mark Zagorski at Advertising Week New York

Live from Advertising Week New York: How politics is shifting brand safety strategies

Campaign US asks advertising execs on the ground at Advertising Week NY how brands have navigated a tumultuous few years of events — and how strategies are shifting in the run up to the midterms.

Elijah Harris, Todd Kaplan and James Gregson at Advertising Week New York

Live from Advertising Week New York: Creators are core to brand success

Campaign US chats with CMOs and execs on the ground at Advertising Week NY about how they approach working with creators.

Amy Williams, Stephen Woodford, John Osborn and Stephan Loerke at Advertising Week New York

Live from Advertising Week New York: When it comes to sustainability, we’re just getting started

Campaign US chats with speakers and attendees on the ground at Advertising Week New York about the industry’s early progress on setting sustainability standards and decarbonizing the work.

Headshots of Kofi Amoo-Gottfried, Leeann Leahy and Raquelle Zuzarte

Live from Advertising Week New York: Has DE&I lost momentum?

Campaign US chats with speakers and attendees on the ground at Advertising Week New York about whether the industry’s DE&I movement has progressed beyond a conference talk track.

Campaign Into the Metaverse Mental Health wordmark

WATCH: Into the Metaverse: Mental Health

The final episode in Into the Metaverse unpacks the very real issues surrounding how Web3 experiences and opportunities will impact mental health.

Campaign Into the Metaverse: Global Accessibility wordmark

WATCH: Into the Metaverse: Global Accessibility

Next up in our Into the Metaverse series, we explore the challenges and opportunities brands will face in a borderless metaverse, and the cultural nuances they must be mindful of as they create global experiences.

Campaign US Into the Metaverse wordmark

WATCH: Into the Metaverse: Brand Safety

Into the Metaverse next dives into the very real risks that exist to brands in the metaverse and how marketers can explore virtual worlds in safe and secure ways.

Campaign Into the Metaverse wordmark

WATCH: Into the Metaverse: Representation

The next episode in Into the Metaverse explores the complexities of representation in the metaverse that brands must navigate as they enter virtual worlds.

Campaign Into the Metaverse wordmark

WATCH: Into the Metaverse: 101

Campaign US invited 12 senior executives from advertising agencies and Web3 platforms to shed light on its potential opportunities — and pitfalls — for brands.

Campaign US Into the Metaverse wordmark

WATCH: Into the Metaverse: Marketing in Web3

Episode 2 of Into the Metaverse explores marketing applications that exist in Web3 for brands today and in the future.

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