Videos
Holiday Ad of the Week: Ikea celebrates the joy of quiet amid holiday chaos
Deviating from the well-trodden path of focusing on the joy of families coming together over the holidays, Ikea Canada highlights the bliss of a quiet break.
SiriusXM’s Suzi Watford on how Gen Z informs the brand’s growth strategy
Get behind the brand with SiriusXM’s chief growth officer, Suzi Watford.
The work that CMOs were most jealous of this year
WATCH: Four marketing and advertising leaders discuss campaigns and creative strategies they wish they had thought of this year.
CMOs give their outlook on the health of the ad market
WATCH: Three marketing and advertising leaders describe the state of the industry as we approach the end of the year.
What macro trend has had the biggest impact on CMOs this year?
WATCH: Four CMOs give their hot takes on what has shifted their job the most in 2023.
Land O’ Lakes’ Heather Malenshek on spreading the word about rural America’s vitality
Get behind the brand with Land O’ Lakes’ chief marketing officer at the ANA Masters of Marketing Conference.
Microsoft’s Kathleen Hall on the ‘days of labor’ that AI is already saving her marketing team
Get behind the brand with Microsoft’s chief brand officer at Advertising Week New York.
Nextdoor’s Heidi Andersen on combining revenue and marketing in her dual role
Get behind the brand with Nextdoor’s joint chief revenue and marketing officer at
Starbucks’ Kyndra Russell on building customer loyalty
Get behind the brand with Starbucks’ SVP of marketing at Advertising Week New York.
Spotify’s Ann Piper on connecting with multicultural, Gen Z audiences through music
Get behind the brand with Spotify’s head of North America ad sales at Advertising Week New York.
Mastercard’s Raja Rajamannar on avoiding ‘instant rejection’ in gaming
Get behind the brand with Mastercard’s chief marketing and communications officer at Advertising Week New York.
Words of Wisdom from the 2023 40 Over 40 class
Campaign US celebrated the 40 Over 40 honorees at the PHD Rooftop in Manhattan on Thursday. Here, they share their nuggets of wisdom.
Campaign US at Cannes: Overheard on the Croisette
Creatives, marketers and advertising execs share the juicy gossip that was swapped among Cannes attendees and their top tips for staying cool and balancing work and play.
Campaign US at Cannes: How adland is addressing sustainability
Carbon-cutting advocates give their take on whether they feel sustainability has been addressed sufficiently as a topic at Cannes this year and what the festival can do better.
Campaign US at Cannes: AI, data and the festival’s biggest tech trends
Agency and tech leaders discuss the explosion of generative AI, whether ad firms are successfully melding creativity and technology and what can be drawn from the tech companies with the biggest presence this year.
Campaign US at Cannes: Agency and marketing leaders evaluate the work
Agency leaders and CMOs give their take on the caliber of work emerging at the festival and what trends they have observed from the winning campaigns so far.
5 Minutes with Campaign: AAPI representation in gaming
Omelet CEO Thas Naseemuddeen shares how marketers might be surprised by the way the AAPI community interacts with the medium.
5 Minutes with Campaign: How AAPI representation in pop culture has influenced brands
Former R/GA CMO Ashish Prashar and Ataboy founder and creative director Vikkal Parikh share how representation in pop culture and brands can change public perception.
5 Minutes with Campaign: Busting the ‘Model Minority’ myth
Asian Americans are often expected to comply in the workplace. Eos chief marketing officer Soyoung Kang shares how she defied stereotypes to get to where she is today.
5 Minutes with Campaign: Leveling the playing field
Campaign US sits down with gaming creators Jalon and ThatNerdViolet who dish on brand deals and misogyny in the space.
5 Minutes with Campaign: Managing burnout and parental leave
Throughout Women’s History Month, Campaign US is featuring female executives discussing issues at the intersection of identity, gender, culture, technology and advertising.
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
At SXSW, LGBTQ+ programming focuses on fundamental rights
Nonprofit Do the WeRQ, which created an alternative SXSW calendar to draw LGBTQ+ programming together, says the community is in survival mode.
WATCH: Ben & Jerry’s joins the fight to end ad industry’s fossil fuel work
The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX.
5 Minutes with Campaign: Increasing female representation in creative leadership
Throughout Women’s History Month, Campaign US will feature female executives discussing issues at the intersection of identity, gender, culture, technology and advertising.
5 minutes with Campaign: Diversifying the advertising supply chain
Throughout Black History Month, Campaign US will feature Black executives discussing issues at the intersection of identity, culture, technology and advertising in a new video series.
5 Minutes with Campaign: Ensuring racial equity in innovation
Throughout Black History Month, Campaign US will feature Black executives discussing issues at the intersection of identity, culture, technology and advertising in a new video series.
5 Minutes with Campaign: The pros and cons of remote work for Black talent
Throughout Black History Month, Campaign US will feature Black executives discussing issues at the intersection of identity, culture, technology and advertising in a new video series.
5 Minutes with Campaign: How to support ERGs
Throughout Black History Month, Campaign US will feature Black executives discussing issues at the intersection of identity, culture, technology and advertising in a new video series.
5 minutes with Campaign: How to code a less biased AI model
Throughout Black History Month, Campaign US will feature Black executives discussing issues at the intersection of identity, culture, technology and advertising in a new video series.
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