We asked young jurors from the Campaign US BIG Awards to debunk stereotypes about Gen Z professionals.
How well do you know your advertising jargon?
Does the vision of Twitter’s new owner make young people more or less likely to use it? We ask jurors at the Campaign US BIG Awards.
As COP27 comes to a close, we asked Gen Z members of the Campaign US BIG Awards jury whether they think the advertising industry is doing enough to combat the climate emergency.
We asked Gen Z members of the Campaign US BIG Awards jury about their experience judging the program.
As Disney+ and Netflix open up to advertisers, Campaign US asks digital specialists how to navigate targeting, measurement and creativity in CTV.
Campaign US asks advertising execs on the ground at Advertising Week NY how brands have navigated a tumultuous few years of events — and how strategies are shifting in the run up to the midterms.
Campaign US chats with CMOs and execs on the ground at Advertising Week NY about how they approach working with creators.
Campaign US chats with speakers and attendees on the ground at Advertising Week New York about the industry’s early progress on setting sustainability standards and decarbonizing the work.
Campaign US chats with speakers and attendees on the ground at Advertising Week New York about whether the industry’s DE&I movement has progressed beyond a conference talk track.
The final episode in Into the Metaverse unpacks the very real issues surrounding how Web3 experiences and opportunities will impact mental health.
Next up in our Into the Metaverse series, we explore the challenges and opportunities brands will face in a borderless metaverse, and the cultural nuances they must be mindful of as they create global experiences.
Into the Metaverse next dives into the very real risks that exist to brands in the metaverse and how marketers can explore virtual worlds in safe and secure ways.
The next episode in Into the Metaverse explores the complexities of representation in the metaverse that brands must navigate as they enter virtual worlds.
Campaign US invited 12 senior executives from advertising agencies and Web3 platforms to shed light on its potential opportunities — and pitfalls — for brands.
Episode 2 of Into the Metaverse explores marketing applications that exist in Web3 for brands today and in the future.