Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.
As more clients split up their marketing budgets, it's making way for short-term projects. We ask agency leaders how this affects staff workload, creative output, and business sense.
Just one week after the Supreme Court overturned Roe v. Wade and stripped the right to a legal abortion from American women, the nation heads into July 4 weekend dripping with patriotism. How will brands toe the line?
Campaign’s question of the week provokes some strong answers.