Analyses
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
3 key takeaways from Cyber Week 2023
Data from Adobe, Salesforce, Shopify and more indicate an increase in mobile shopping and dependence on BNPL and AI as inflation made an indirect impact on shopping habits.
Report: Google brokered search ads on piracy, porn and sanctioned foreign sites
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling.
‘Sparring partners’: how ad agencies are evolving as brand consultants
Going beyond delivering creative work to having a more fundamental, strategic impact across a brand’s business is helping agencies get ahead.
Why Anheuser-Busch isn’t refilling its US CMO role
Last week, Anheuser-Busch announced that it wouldn’t fill the U.S. CMO role for the embattled beer brand after Benoit Garbe departs, raising questions about the future of its marketing strategy.
How marketers have become secret weapons in the great pitching wars
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
'Wide-eyed innocence and blind terror': Why haven't advertising professionals unionized?
Campaign explores why advertising professionals have traditionally been slow to unionize.
New breed publishers favor subscription revenue as brand safety controls cut off ad supply
Jezebel’s end highlights digital publishing’s monetization problem. Here’s why journalist-owned publishers are taking a different tact.
From bespoke collections to odd recipes, brands are making the holidays fun again
Marketers are working to distract from inflation, loan payments and global crises, as well as turn the corner from COVID this winter.
Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
Can a new coalition slay the monster that is fake reviews?
Online platforms are banding together to share best practices and detection methods.
Bloomberg Media CEO Scott Havens on relying less on social media, ad revenue and AI
Havens sat down with Campaign ahead of the sixth annual Bloomberg New Economy Forum.
4 insights into advertising and Gen Z from the next generation of creatives
60 industry up-and-comers who sat on the jury for the 2023 Campaign US BIG Awards shared their perspective on great creativity, emerging technology and what needs to change about the industry.
Brands stand against religious hate, donate relief amidst humanitarian crisis in Gaza
After many companies and leaders quickly denounced terrorism and issued statements supporting Israel following the October 7 Hamas attack killing 1,400 civilians, others are now speaking up about the global rise in religious hate and the resulting humanitarian crisis in Gaza.
Campaign CMO Outlook: In-housing permeates brands
Campaign hears from CMOs from across the globe about why and how in-house teams are changing.
BNPL usage poised to grow this holiday season, despite industry challenges
Buy now, pay later services have been documented as risky for consumers — but forecasts indicate it will be a popular payment option for holiday gifts as economic pressures abound.
Unpacking the delicate art of the unhinged social media mascot
Brands like Duolingo and McDonald’s have given their mascots the reins on social media. This type of posting is much more strategic than meets the eye.
Is the media agency model moving towards outcome-based payment?
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? PMW spoke to both sides to ask if the future of brand-agency relations will be performance based.
Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
Brian O'Kelley's journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
Can we win the war against the robots?
Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?
Can historically biased AI eventually help correct company bias?
Some agencies are starting to experiment with AI in DE&I — but the road ahead is filled with challenges.
Latin music boom reflects growing influence of Hispanic market
Spanish-language Latin music and its subgenres are blowing up on streaming platforms and social media.
Top investor David Herro on WPP vs Publicis and why he's keeping faith in agencies
WPP has been 'moving the ball forward', despite 'extremely disappointing' share price, top US fund manager says in interview with Campaign.
Campaign Global Forecast Q4 2023: Influencer marketing steps up
Do marketers increasingly value influencers?
How advertisers are funding record amounts of disinformation
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys.
How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
How the Journal navigates softening advertising markets, leverages first-party data, and addresses growing concerns around the need for brand safety.
Brands court Gen Z with anime as popularity surges
As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.
Ad industry ‘bullish’ on Meta following AI, mixed reality showcase
Agencies welcome Meta's gaming integrations and open approach to AI — but remain cautious about brand safety
Roblox reviews: what do brands get out of video games?
A former video game journalist brushes off the game-reviewing cobwebs to grade branded Roblox activations based on performance metrics.
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