Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.
Why the hold-up in the takeover process and where are things now? Campaign explains.
Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.
Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.
New business is the easiest metric by which to judge an agency, but is it the healthiest?
Advertising agencies across the country share how they are responding to and navigating the implications of the Supreme Court’s decision to overturn Roe v. Wade on their employees and their businesses.
‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline
Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause.
A recent study shows that five major social media platforms are not protecting LGBTQ users, despite making policy commitments.
Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.
Roblox is the next big platform for driving consumer interaction with brands. But they can’t do it on the cheap. Brands will have to put the work in to impress customers with immersive and customizable experiences.