Creem Magazine reboot

Creem and Spin rock again at SXSW. Are their reboots viable or just clouds in our coffee?

One has a new magazine cover that’s too naughty for the USPS.

From left to right: Tahlia Gray, Charlotte Mair, Jhenelle Green, Seyi Alawode and Jamelia Donaldson

Meet five Black women business owners breaking barriers and embracing equity

Inspired by International Women's Day earlier this month, Shannie Mears, head of talent at The Elephant Room, profiles five Black women business owners who are building brands and striving to make the world a better place for business, community and self.

Woman wearing augmented reality glasses holding smartphone, metaverse concept

Can the metaverse make a comeback in 2023?

Is it game over for the metaverse, or is it just getting started? Many brands gambled and lost last year. Have lessons been learned? And what are the next evolutions of metaverse brand activations we'll likely see this year?

Young Black woman filming a beauty and makeup vlog

Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences

Experts explain why the #deinfluencing movement is a good thing for content creators and brands.

Collage of female influencers

#Unstereotype: Have influencers done a better job of eroding gender stereotypes than advertising?

Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?

Woman gamer holding game console controller

Female gamers are harassed online. Are platforms doing enough?

Recently, we highlighted the shocking misogyny that female gamers face in esports. Continuing the thread, in the run-up to International Women’s Day, Campaign deep dives into the root cause to find lack of DEI is a systemic problem.

Members of ANC-COP21 staged a protest in front of the townhall of Toulouse

How brands and agencies should talk about sustainability

Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.

Pressure gauges display a reading on a heat pump installed at the BTB Heizkraftwerk Schoeneweide thermal power plant in Berlin, Germany (Credit: Getty Images)

‘It's going to be messy’: Ad industry scrambles to standardize sustainability

Sustainability working groups and coalitions are still figuring out how to measure and benchmark carbon emissions before reduction efforts can get underway.

Hand holding pencil eraser over screen with clear cookie, history and cache options

Data clean rooms: The solution for brands' identity hurdles?

The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.

Paul Scharre, senior fellow, Center for a New American Security, views a deepfake video of former president Barack Obama

The creator marketing complex is unprepared for deepfakes

And it could result in victimized creators losing out on brand partnerships.

Kansas City Chiefs fans looking at phone

Twitter remains core to Super Bowl ad plans, but other platforms emerge

Brands still find value on Twitter for the Big Game – but they’re using other platforms too, as they remain wary of potential brand safety issues and ongoing turmoil.

State Farm Stadium in Glendale Arizona

Why TikTok is not the place to be for brands during the Super Bowl

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

Alicia Silverstone in Rakuten Super Bowl ad

Inside the making of Rakuten’s Super Bowl ad

EXCLUSIVE: The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.

Game image between the Cincinnati Bengals and the Buffalo Bills

The Super Bowl rapid response war room is back, with a virtual twist

Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.

Martin Sorrell and Wesley ter Haar

Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead

The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.

TwitchCon 2022 on October 07, 2022 in San Diego, California

Where are all the brands at live gaming events?

Gamers pack out award shows, esports competitions and convention floors — spaces many brands have yet to explore.

Laptop screen displaying OpenAI interface

Brainstorming, strategy and campaign analysis: Creatives dabble with AI

Agency creatives are beginning to play around with AI tools in the creative process, but applications are limited – and AI is unable to replicate human emotion.

Person shopping online

The biggest commerce and retail media trends of 2023

More sophisticated measurement systems, converging commerce and entertainment, new corporate structures. Six commerce experts predict what’s to come for the commerce industry this year. Spoiler: not all brands will prosper.

Billboard ad with 'don't be soft' has 'don't' crossed out

Changing masculinity: Is advertising doing enough to represent modern men?

Is it time for brands to acknowledge that many of today's men struggle to identify with adland's definition of masculinity and feel misunderstood?

Person holding smartphone with Disney+ app

Brands invest cautiously in Disney+ and Netflix

Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.

Influencer Brian "Liver King" Johnson attends the UFC 276 event at T-Mobile Arena

Post-Liver King scandal, brands don’t know which fitness creators to trust

After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category.

Woman wearing VR headset

As companies hire metaverse specialists, do these roles have longevity?

As the metaverse and Web3 evolve, experts believe they can stay relevant with their strategic minds and ability to understand and explain emerging tech to clients.

FTX logo behind shattered glass

As crypto crashes, what’s the next big Super Bowl ad category to emerge?

After FTX filed for bankruptcy this month, agencies are watching for emerging categories at this year’s marketing extravaganza — but they haven’t counted crypto out just yet.

Black Friday sales signs on store window

Brands, retailers slash prices for Black Friday amid recession fears

Hoping to clear excess inventory, sales strategies during the kick off to the holiday season will over-index on short-term gains, with heavy discounts predicted to put pressure on margins, according to media buyers.

Three smart phones display Instagram, YouTube and TikTok apps

Reels, Shorts and TikTok: How do advertisers divide spend?

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.

TikTok influencers using ring light and phone to record a video

Struggling to monetize on Reels, creators look to Shorts and TikTok

Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.

Picture of Elon Musk surrounded by Twitter logos

A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet

Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.

A gamer plays a video game at the Gamescom video game fair in Cologne

To reach diverse audiences, game developers must transform from within

PR and marketing pros discuss how gaming companies and agencies are stepping up initiatives to reach diverse audiences, but internal efforts still lag.

Smart phone displaying Elon Musk's Twitter profile

Twitter ad pause will have ‘little impact’ on media plans, ad buyers say

Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives.

US Capitol Building

Why a midterm ‘red wave’ will put companies’ ESG efforts on the chopping block

Experts predict the Republicans will win at least one house of Congress and wield their power against ‘woke’ corporations.


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