Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Data from Adobe, Salesforce, Shopify and more indicate an increase in mobile shopping and dependence on BNPL and AI as inflation made an indirect impact on shopping habits.
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling.
Going beyond delivering creative work to having a more fundamental, strategic impact across a brand’s business is helping agencies get ahead.
Last week, Anheuser-Busch announced that it wouldn’t fill the U.S. CMO role for the embattled beer brand after Benoit Garbe departs, raising questions about the future of its marketing strategy.
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
Campaign explores why advertising professionals have traditionally been slow to unionize.
Jezebel’s end highlights digital publishing’s monetization problem. Here’s why journalist-owned publishers are taking a different tact.
Marketers are working to distract from inflation, loan payments and global crises, as well as turn the corner from COVID this winter.
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
Online platforms are banding together to share best practices and detection methods.
Havens sat down with Campaign ahead of the sixth annual Bloomberg New Economy Forum.
60 industry up-and-comers who sat on the jury for the 2023 Campaign US BIG Awards shared their perspective on great creativity, emerging technology and what needs to change about the industry.
After many companies and leaders quickly denounced terrorism and issued statements supporting Israel following the October 7 Hamas attack killing 1,400 civilians, others are now speaking up about the global rise in religious hate and the resulting humanitarian crisis in Gaza.
Campaign hears from CMOs from across the globe about why and how in-house teams are changing.
Buy now, pay later services have been documented as risky for consumers — but forecasts indicate it will be a popular payment option for holiday gifts as economic pressures abound.
Brands like Duolingo and McDonald’s have given their mascots the reins on social media. This type of posting is much more strategic than meets the eye.
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? PMW spoke to both sides to ask if the future of brand-agency relations will be performance based.
Brian O'Kelley's journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?
Some agencies are starting to experiment with AI in DE&I — but the road ahead is filled with challenges.
Spanish-language Latin music and its subgenres are blowing up on streaming platforms and social media.
WPP has been 'moving the ball forward', despite 'extremely disappointing' share price, top US fund manager says in interview with Campaign.
Do marketers increasingly value influencers?
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys.
How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers
How the Journal navigates softening advertising markets, leverages first-party data, and addresses growing concerns around the need for brand safety.
As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.
Agencies welcome Meta's gaming integrations and open approach to AI — but remain cautious about brand safety
A former video game journalist brushes off the game-reviewing cobwebs to grade branded Roblox activations based on performance metrics.