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Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Tech Fix: Criteo and Google fight with regulators while ad industry evolves attention

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Repeating pattern of megaphones

Attention metrics are becoming more nuanced, but are brands ready to use them?

Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.

Apple iPhone

How will Apple balance privacy and personalization as it grows ad business?

Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.

For Campaign's Deep Dive on new business culture, a man with a wind-up key in his back slumps over his suitcase

Should we be judging agencies on pitch wins?

New business is the easiest metric by which to judge an agency, but is it the healthiest?

Headshots of Joe Anthony and Len Burnett

Trailblazers: Hero Media aims to ‘open up the aperture’ on diverse-owned media

While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Tech Fix: With rumored DSP, Apple faces tricky balance between ad revenue and privacy

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Headshots of Dimi Albers, Alexa Zonsius, George Ellis, Lauren Hoops, Jeff Geheb, Katy Thorbahn, Bob Bailey, Greg Paull and Brendan Condon.

Will the ad industry benefit from Big Tech’s layoffs?

Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.

Abortion rights supporters holding signs

Red state, blue state: How U.S. agencies are responding to Roe v. Wade reversal

Advertising agencies across the country share how they are responding to and navigating the implications of the Supreme Court’s decision to overturn Roe v. Wade on their employees and their businesses.

Mouse cursor clicking on button that reads "Accept Cookies"

‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline

Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause.

12 burned out matchsticks on a gray background

Project vs retainer: Which is better to manage burnout, creativity, and profitability?

As more clients split up their marketing budgets, it's making way for short-term projects. We ask agency leaders how this affects staff workload, creative output, and business sense.

Analyses

Two people using a laptop computer

Social media platforms still failing to enforce protections for LGBTQ users: GLAAD

A recent study shows that five major social media platforms are not protecting LGBTQ users, despite making policy commitments.

Nature's Way pill bottle

How a pharma company created an in-house creative team from scratch

Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.

Virtual Chipotle location in Roblox environment

How brands like Chipotle and Duolingo are driving brand love on Roblox

Roblox is the next big platform for driving consumer interaction with brands. But they can’t do it on the cheap. Brands will have to put the work in to impress customers with immersive and customizable experiences.

Question of the Week

Sad looking girl in front of American flag

How are agencies and brands marking July 4 in the wake of abortion restrictions?

Just one week after the Supreme Court overturned Roe v. Wade and stripped the right to a legal abortion from American women, the nation heads into July 4 weekend dripping with patriotism. How will brands toe the line?

Clockwise from top left:  Biggam, Douglas, Sorrell, Jones, McCabe, Richards, King, Smoorenburg

Do agency groups’ strong results prove the doubters wrong?

Campaign’s question of the week provokes some strong answers.

Tech Fix

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Tech Fix: Google delays cookie phase-out again and staff cuts intensify for big tech

The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Tech Fix: Tidbits on Netflix's ad tier & how Twitter's spam detection 'flabbergasted' Musk

The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Campaign’s Tech Fix: Dissecting this week's news and views

The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Campaign’s Tech Fix: Dissecting this week's news and views

The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Campaign’s Tech Fix: Dissecting this week's news and views

The Tech Fix is a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Trailblazers

Headshot of Charlene Prempeh

Trailblazers: How Charlene Prempeh’s vision intertwines Black creativity and tech

Prempeh launched creative agency A Vibe Called Tech in response to the institutionally racist technology landscape.

Hyyer Creative team

Trailblazers: How diverse creatives turned a fashion brand into a creative agency

Hyyer Creative rebranded into a boutique agency after its founder fell in love with the marketing side of fashion.

Trailblazers: How former ad execs changed the conversation about feminine care

Co-founders Rachel Donovan Geller and Kaity Potak launched Moons to eliminate confusion and shame around menstruation.

Trailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling

The certified woman-owned agency helps DTC brands scale onto TV.

Trailblazers: How a grueling pandemic job market fueled these college grads to start their own agency

NinetyEight has 15 clients after launching a little over a year ago.

THE CAMPAIGN FIX

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