Latest features

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Agencies raked over the coals for fossil fuel contracts

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Clockwise from top left: Amina Folarin, Jon Peppiatt, Mark Denton, Tony Quinn, Jane Evans, Rahmon Agbaje and Tilly Swan

Does adland overlook the value of experience?

When senior talent leave an agency, typically they are replaced. But in times of economic malaise, some agencies are choosing not to fill senior vacancies to cut costs.

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X paywall could be ‘final nail in coffin’

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

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Why Latino-led creativity is thriving

Latino-run agencies continue to rise to the top in the U.S.

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U.S. politicians projected to spend $12 billion in ads for 2024 election cycle

EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.

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How L’Oréal embraced consumer individuality to create authentic marketing

Across its portfolio, L’Oréal brands effectively target young consumers with innovative strategies.

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Procter & Gamble’s sustainability plans reap rewards with younger generations

The company’s portfolio of brands doubled down on sustainability and navigated a balance between established brand trust and independent brand excitement to draw in younger consumers.

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Four marketing trends that defined 2023 for CMOs

As technology and tools continue to proliferate, marketers are more focused than ever on building authentic human connections.

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Match Group is serious about its relationship with groundbreaking work

Spurred by financial returns from a brave Tinder campaign, Match Group’s entire portfolio has seen a spike in intuitive, inclusive advertising.

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The 2023 Campaign US CMO 50

Campaign US' third annual list of 50 marketers setting the bar and changing the game.

Analyses

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We are not using AI to cut costs: Mark Read

Mark Read and Rob Reilly decode India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising.

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Media buyers demand flexibility in wake of Disney-Charter blackout

The recent dispute between Disney and Charter has buyers questioning the value of securing inventory months in advance, highlighting the volatility of the TV marketplace.

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Is the era of human-generated journalism officially over?

From AI anchors to articles churned out by Chat GPT, what's the value today of a human journalist?

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Apps, wearables and the data privacy shuffle

A majority of consumers track some form of health, wellness or fitness activity via their smart devices. More and more are thinking about the security of the data they accumulate.

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Can Criteo solve retail media’s fragmentation problem?

With a new self-serve DSP, measurement standards and monetization tech, the platform — and its competitors — are racing to unify retail media.

Question of the Week

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Can Meta ever match the heights of its Facebook heyday?

Can Meta mend and march to its former might?

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Is radical honesty better in the era of AI?

As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad?

Pictured: Angela Tangas, Visha Kudhail, Andrew Stephens, Michelle Sarpong

Has the ad industry become over-reliant on tech clients?

Campaign's question of the week asks industry leaders whether a widespread reduction in spend signals too much reliance on technology clients.

Clockwise from top left: James Murphy, Katy Wright, Katrina Bozicevich, Hollie Loxley and Andrew Stephens.

How big a problem is abusive client behaviour?

Mark Pollard wrote in a piece for Campaign that 'open criticism towards agency staff is allowed to go unchecked'.

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Should brands contribute more to the cost of pitching?

Campaign follows up last week's feature on the cost of pitching by asking adland if brands should be delving deeper into their wallets when holding a review.

Tech Fix

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In wake of Disney-Charter blackout, media buyers caution against fixed ad rates

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

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EU starts clock for six internet ‘gatekeepers’

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

X lifts ban on political ads

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Media industry bands together to establish AI guidelines

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

U.S. finance bureau proposes data broker clampdown

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Creative Fix

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Brands stunt at New York Fashion Week

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

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Brands fall back into bad habits

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

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Despite dozens of ads made about the impact of mass shootings, they’re still happening

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

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Nostalgia is getting a rebrand

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

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McDonald’s flexes its muscles with As Featured In campaign

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Trailblazers

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Trailblazers: How a history of code-switching has helped Kate Wolff steer her agency through several storms

Wolff has a fascinating story and fierce determination to weather any storm that comes her way.

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Trailblazers: Lovers Not Haters wants to prove it can do more than multicultural work

Hispanic-owned agency says supplier diversity initiatives limit the work diverse that firms are awarded: ‘Don't call me for Mexican import beer. I can sell Miller Lite too.’

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Trailblazers: How Direct Digital Holdings is getting multicultural publishers onto programmatic plans

Mark Walker shares how he’s seeking to make the ad tech supply chain more representative after years of battling exclusion lists.

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Trailblazers: Hero Media aims to ‘open up the aperture’ on diverse-owned media

While the powerful Black Lives Matter movement triggered new interest in diverse-owned media, investment remains dramatically disproportionate.

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Trailblazers: How Charlene Prempeh’s vision intertwines Black creativity and tech

Prempeh launched creative agency A Vibe Called Tech in response to the institutionally racist technology landscape.

Videos

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Campaign US at Cannes: Overheard on the Croisette

Creatives, marketers and advertising execs share the juicy gossip that was swapped among Cannes attendees and their top tips for staying cool and balancing work and play.

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Campaign US at Cannes: How adland is addressing sustainability

Carbon-cutting advocates give their take on whether they feel sustainability has been addressed sufficiently as a topic at Cannes this year and what the festival can do better.

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Campaign US at Cannes: AI, data and the festival’s biggest tech trends

Agency and tech leaders discuss the explosion of generative AI, whether ad firms are successfully melding creativity and technology and what can be drawn from the tech companies with the biggest presence this year.

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Campaign US at Cannes: Agency and marketing leaders evaluate the work

Agency leaders and CMOs give their take on the caliber of work emerging at the festival and what trends they have observed from the winning campaigns so far.

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5 Minutes with Campaign: AAPI representation in gaming

Omelet CEO Thas Naseemuddeen shares how marketers might be surprised by the way the AAPI community interacts with the medium.

THE CAMPAIGN FIX

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