The final frontier: reimagining marketing and communications in outer space
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The final frontier: reimagining marketing and communications in outer space

The private sector is taking the reigns of space travel and exploration from government agencies, and business is booming, says an account director at Ogilvy & Mather.

Innovative brands must build equity, not just borrow it
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Innovative brands must build equity, not just borrow it

Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.

The best way to rack up online reviews isn't by paying for them
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The best way to rack up online reviews isn't by paying for them

This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.

Does winning a Cannes Lion actually help brands?
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Does winning a Cannes Lion actually help brands?

A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.

Why Whole Foods' changes could mean profit for national brands
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Why Whole Foods' changes could mean profit for national brands

The grocery retailer's efforts to fix the "Whole Paycheck" problem means big brands can help fill a void with their own offerings.

Amazon is looking, but where is your next innovation hub?
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Amazon is looking, but where is your next innovation hub?

Companies that want to set up a base in a new city should consider a few things first, says JWT Atlanta's head of innovation.

How sponsors and Fox can bounce back from disappointment at the World Cup
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How sponsors and Fox can bounce back from disappointment at the World Cup

After the U.S. Men's National Soccer Team's devastating loss, how can brands pivot their messaging?

Inclusivity: The missing denominator behind advertising mishaps
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Inclusivity: The missing denominator behind advertising mishaps

Dove had a compelling message it wanted to communicate, but somewhere along the internal process, it got lost in translation, say Stylus' head of media & marketing.

Why you shouldn't be worried about robots taking your job
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Why you shouldn't be worried about robots taking your job

Artificial intelligence could make us more creative, says a creative technologist at MediaMonks.

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game
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Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.

Why Facebook should consider Google's company mantra
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Why Facebook should consider Google's company mantra

Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.

Accessibility and universal design in the digital age
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Accessibility and universal design in the digital age

An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.

Choosing an agency partner in a changing digital marketing landscape
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Choosing an agency partner in a changing digital marketing landscape

The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.

5 questions brands need to ask before building a messaging experience
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5 questions brands need to ask before building a messaging experience

Having a plan will ensure the experience you deploy will work for you and your brand in the most productive and engaging way possible, says Facebook Messenger's head of business.

How PMP can help prevent fraud and programmatic lawsuits
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How PMP can help prevent fraud and programmatic lawsuits

To avoid the pitfalls of programmatic, more companies are turning to private marketplace.

Setting the right expectations for multi-touch attribution
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Setting the right expectations for multi-touch attribution

Despite all the hype, for MTA to be useful its limitations must be clear and clearly communicated.

Why voice technology is a marketer's new best friend
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Why voice technology is a marketer's new best friend

Digital assistants like Amazon's Alexa and Google Home strike a balance between disruption and utility, says RAIN's director of technology innovation.

Local micro-moments are creating new opportunities for modern marketers
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Local micro-moments are creating new opportunities for modern marketers

Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.

Koons x Snapchat debate is the ultimate AR story a brand could tell
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Koons x Snapchat debate is the ultimate AR story a brand could tell

The debate over augmented reality is a powerful example of how important it is to stay true to your brand purpose.

Why mobile may be the most creative medium of all
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Why mobile may be the most creative medium of all

Digital and mobile can deliver innovative and creative experiences as meaningful as those on television, says Undertone's EMEA MD.

'Star Trek: Discovery' and CBS boldly go into a brilliantly risky streaming experiment
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'Star Trek: Discovery' and CBS boldly go into a brilliantly risky streaming experiment

The industry is in a muddy television transition period, says Hill Holliday's chief digital officer.

Robot overlords or perfect partners?
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Robot overlords or perfect partners?

AI could be the secret to happy, healthy brand relationships, says Phenomenon's strategy director.

How podcasts became the new soap opera (and what brands should do about it)
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How podcasts became the new soap opera (and what brands should do about it)

Marketers are looking for new channels to more deeply connect with consumers, says Day One Agency's CEO.

Elon Musk is worried about AI. Should you be?
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Elon Musk is worried about AI. Should you be?

Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO.

App marketers, stand up to the duopoly! it is time for attribution standards.
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App marketers, stand up to the duopoly! it is time for attribution standards.

Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's Managing Director & CRO.

Getting a piece of the over-the-top action
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Getting a piece of the over-the-top action

Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.

Will Amazon devour brands?
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Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Meet Dawn: The customer of the future
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Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.

Third-party verification is just a first step toward transparency
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Third-party verification is just a first step toward transparency

To deliver true accountability, ad tech vendors need to do a whole lot more than providing outside confirmation, writes the president of AOL Platforms.

In the age of feeling, by the numbers is not enough
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In the age of feeling, by the numbers is not enough

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.

Don't worry (much), AI won't bite
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Don't worry (much), AI won't bite

Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.

How can brands retain humanity in an increasingly robotic world?
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How can brands retain humanity in an increasingly robotic world?

After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight.

Putting people first in a post-privacy world
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Putting people first in a post-privacy world

People overwhelmingly say they care about protecting their data, but they just aren't engaged enough to take control, writes the chief digital officer of RPA.

Programmatic as an arbitrage model - the myth dispelled
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Programmatic as an arbitrage model - the myth dispelled

We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.

Evidence-biased marketing: Look for bias - research is rarely innocent of it
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Evidence-biased marketing: Look for bias - research is rarely innocent of it

Don't be afraid of bias when poring over your market research results.

Yes, Instagram is snatching up Snapchat users
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Yes, Instagram is snatching up Snapchat users

As Facebook-owned platforms continue to copy Snapchat's features, the app could lose up to 40 percent of its users within the next year, writes Hill Holliday's chief digital officer.

How automation could make us more human
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How automation could make us more human

The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.

From internet to splinternet: Why there's something wrong with the web
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From internet to splinternet: Why there's something wrong with the web

The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.

How the 'Trump track' at SXSW tackled tech totalitarianism
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How the 'Trump track' at SXSW tackled tech totalitarianism

A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.

Tech's new frontier: The human brain
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Tech's new frontier: The human brain

There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?

Why SXSW Interactive needs a name change
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Why SXSW Interactive needs a name change

Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.

SXSW diary: Reality and empathy
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SXSW diary: Reality and empathy

The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.

SXSW diary: Rain, rain, DNA
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SXSW diary: Rain, rain, DNA

The range of questions at SXSW reflects an uncertainty around technology, writes the director of trend forecasting at J. Walter Thompson.

How may AI help you, sir?
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How may AI help you, sir?

Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.

Does Alexa run counter to the Amazon brand?
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Does Alexa run counter to the Amazon brand?

The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.

Look beyond the smartphone for the next big innovations in mobile
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Look beyond the smartphone for the next big innovations in mobile

New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of Accenture Interactive's design and innovation agency, Fjord.

Is a Snapchat Super Bowl ad worth $3M?
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Is a Snapchat Super Bowl ad worth $3M?

Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.

Amazon is primed for a social showdown with Apple
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Amazon is primed for a social showdown with Apple

The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.

The power of purpose: What the hacked Clinton e-mails tell us about branding
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The power of purpose: What the hacked Clinton e-mails tell us about branding

Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown

50 first dates: Why digital marketing is so bad
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50 first dates: Why digital marketing is so bad

Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development

Understanding the possibilities of personalization
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Understanding the possibilities of personalization

How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director

A few thoughts for Creatives about Data. Hey wait, come back!
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A few thoughts for Creatives about Data. Hey wait, come back!

Creatives have a tendency to roll their eyes when they hear the word Data, but it can often uncover truths that lead to unexpected places, writes the CCO of BBDO New York

Controlling the machine: The future of creative leadership
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Controlling the machine: The future of creative leadership

As creative automation becomes a reality, the CCO of SapientNitro China contemplates the role of artificial intelligence in the agency of the future

Why marketers should care about Pokémon Go
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Why marketers should care about Pokémon Go

The Nintendo app demonstrates augmented reality's ability to turn the real world into a potent creative canvas for brands, writes the head of innovation at Kinetic Worldwide

Make no mistake: The vote for Brexit is a vote against digital
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Make no mistake: The vote for Brexit is a vote against digital

Digital disruption has created big winners but, for most people, it has made the world a scary place

VR charged into Cannes like a raging bull
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VR charged into Cannes like a raging bull

The first review of the industry's VR work showcased a surprisingly mature medium, writes the co-founder of MediaMonks and inaugural president of Digital Craft at Cannes

Broadcast TV is on the comeback trail
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Broadcast TV is on the comeback trail

Higher ad attention and recall rates signal good news for broadcast and cable

VR: Why marketers need to look beyond the headset
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VR: Why marketers need to look beyond the headset

Shared experiences can leverage the best the technology has to offer, writes the head of creative technology at Framestore

Rage against the machine: The fight for creativity in an automated world
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Rage against the machine: The fight for creativity in an automated world

Advertising automation isn't going anywhere, writes the CSO of POSSIBLE. It's time for creatives to stop fighting the power and learn the nuts and bolts

Cutting the cord won't be easy for HBO
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Cutting the cord won't be easy for HBO

How can the network expand its HBO Now streaming service to compete with Netflix without damaging its cable platform?

The Miles Davis take on creativity and data
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The Miles Davis take on creativity and data

By "playing what's not there," creatives can harmonize with analytics, writes Wunderman's global CCO

Is data killing creativity?
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Is data killing creativity?

The CEO of Omnicom Digital examines the right brain/left brain arguments from each side

Ad of the Week: Droga5's 'employee-made' Johnsonville spot scores big in the Midwest
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Ad of the Week: Droga5's 'employee-made' Johnsonville spot scores big in the Midwest

A winning combo of comedy and authenticity, right down to the accents

Is 'share of ear' the next brand battleground?
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Is 'share of ear' the next brand battleground?

Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson

Advertising through the ages: A look back at the last decade
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Advertising through the ages: A look back at the last decade

Rating the industry's progress through a period of upheaval

Why your 'innovative' marketing campaign failed
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Why your 'innovative' marketing campaign failed

Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing

Why the Augmented Reality market will outpace virtual reality
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Why the Augmented Reality market will outpace virtual reality

AR offers real-world advantages that VR has yet to figure out, writes Blippar's president of global marketing

Future gazing to 2026: VR a decade after Oculus Rift's consumer launch
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Future gazing to 2026: VR a decade after Oculus Rift's consumer launch

The creative director of Framestore's VR Studio imagines a time when the technology has completely transformed work and home life

Making VR experiences that last 10 years, not 10 minutes
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Making VR experiences that last 10 years, not 10 minutes

It can't just be about spectacle, says Unit9 VR & Interactive Film Director Anrick Bregman

Why 'digital strategy' should be nixed from your lexicon
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Why 'digital strategy' should be nixed from your lexicon

It's become shorthand for anything digital, but when technology truly connects, consumers take notice, writes the director of strategy for Siegel+Gale

What the Sistine Chapel can teach us about customer experience
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What the Sistine Chapel can teach us about customer experience

The 15th century chapel and its ceiling (painted a century later) demonstrate the difference between a user experience with great utility and one that also provides great content

Tales from SXSW: I stayed in a twin bed and no one noticed
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Tales from SXSW: I stayed in a twin bed and no one noticed

Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive

The FCC pulled a game-changer
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The FCC pulled a game-changer

The co-founder and partner of Swarm explains why unbundling set-top boxes from cable will make a huge difference in your life

How humanity and creativity can overcome ad blockers
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How humanity and creativity can overcome ad blockers

Ad blockers show that consumers don't like shit ads. Brands that treat their customers with respect and build enticing experiences will retain them, writes DigitasLBI's CCO

Mobile World Congress: Why every brand should become a tech brand
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Mobile World Congress: Why every brand should become a tech brand

To prepare for the Internet of Things, all brands can and should be a technology brand, says Manning Gottlieb OMD's managing director.

360 video ≠ virtual reality
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360 video ≠ virtual reality

The executive producer of Framestore's VR Studio explains why you shouldn't use 360 video to solve VR's distribution problem

What the rise of voice search means for marketers
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What the rise of voice search means for marketers

Despite advances in voice tech, consumers are often stuck for real answers, the head of search for eight&four

Why software-driven Google is sitting prettier than aesthetics-driven Apple
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Why software-driven Google is sitting prettier than aesthetics-driven Apple

Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Blippar's president of global marketing

Don't get angry at the IAB for blocking AdblockPlus. Just get angry
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Don't get angry at the IAB for blocking AdblockPlus. Just get angry

Trade associations and conferences won't solve what's wrong with online advertising

Remembering Bowie the tech innovator
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Remembering Bowie the tech innovator

From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward

CES 2016 Diary: Our tech-enabled future
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CES 2016 Diary: Our tech-enabled future

From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group

Connected shopping at CES: What's next
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Connected shopping at CES: What's next

Smart devices, voice activation and virtual reality will redefine point of sale, says the managing director of Mindshare's Shop+ Lead

CES 2016 Diary: Rolling with the Girl's Lounge
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CES 2016 Diary: Rolling with the Girl's Lounge

The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas

CES 2016 Diary: From the 'future city' to the smart fridge
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CES 2016 Diary: From the 'future city' to the smart fridge

The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas

CES 2016:  Why brands should care about connected cars and talking sneakers
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CES 2016: Why brands should care about connected cars and talking sneakers

Only a handful of consumer tech gadgets will matter to advertisers. The global CEO of WPP's Gain Theory makes his picks

CES 2016: Double down on data-driven marketing
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CES 2016: Double down on data-driven marketing

The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year

Better creative, fewer ads: 6 trends that will define 2016
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Better creative, fewer ads: 6 trends that will define 2016

The new year will be about quality, not quantity, predicts Xaxis North America's CEO

The uncanny valley of data and advertising
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The uncanny valley of data and advertising

Ads have to work harder than ever to tap into human needs, but we are increasingly turning to machines to make decisions for us, writes MCD Partners senior brand strategist

The true magic of Disney isn't in the band
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The true magic of Disney isn't in the band

The MagicBand's remarkable, but the entertainment brand's customer service is even more so, writes Faris Yakob

2016: The year of the virtual renaissance
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2016: The year of the virtual renaissance

From retail to space travel, from advertising to therapy, virtual reality is set to dominate nearly every facet of our culture in 2016, says the worldwide director of JWT's Innovation Group

Why 2016 will be a year of breakups in programmatic
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Why 2016 will be a year of breakups in programmatic

A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients

It's almost 2016:  Do you know what your children are watching?
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It's almost 2016: Do you know what your children are watching?

You thought it was tough tracking a 30-year-old's viewing habits? Try figuring out what his kids are watching

Apple has billions in the bank, but its recent ads are a flop
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Apple has billions in the bank, but its recent ads are a flop

Reporter Shona Ghosh shares her view on the company's uninspiring new crop of ads

Mobile ad blocking: Stop complaining and start brainstorming
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Mobile ad blocking: Stop complaining and start brainstorming

Magnetic's CEO spells out revenue options for publishers facing a rising tide of ad blockers

To make the most of VR, look beyond storytelling
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To make the most of VR, look beyond storytelling

Rather than passively consuming static media, VR enables people to active agents, offering huge opportunities for content creators, says The Mill New York's executive creative director

Advertising commandments that should be consigned to history
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Advertising commandments that should be consigned to history

Framestore's worldwide president of integrated advertising loses his religion over some industry dicta

Strategy and production: No longer ships in the night
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Strategy and production: No longer ships in the night

In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director

Beware the virtual reality FOMO
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Beware the virtual reality FOMO

When someone asks what your VR strategy is, they're reaching for your wallet, says the global director of interactive strategy at Wieden+Kennedy

Robots: The future of marketing that's already here
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Robots: The future of marketing that's already here

Artificial Intelligence shouldn't be feared -- it will allow marketers to forge more personal relationships than ever before, says Havas Media's global head of strategy

Instagram ads: Big but not (yet) the one
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Instagram ads: Big but not (yet) the one

DigitasLBi's head of mobile says the picture-sharing platform has taken a big step forward in the digital ad space, but still has a long way to go as a challenge to Facebook

Experience is the message
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Experience is the message

Experiential marketing is often overlooked, but this wave of real-world ads proves it's more relevant than ever, writes School CEO

Al Roker's top tip on how to improve your brand: Live streaming
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Al Roker's top tip on how to improve your brand: Live streaming

The Today Show co-anchor on the benefits of live streaming directly to your audience

What's next for Twitter to become more ad-friendly?
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What's next for Twitter to become more ad-friendly?

After a mixed set of results for the social messaging network in the second quarter of 2015, Wunderman's senior client director says its event-targeting platform is a positive step forward

Not a gimmick: Oculus Rift is poised to deliver 'penny drop' moment
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Not a gimmick: Oculus Rift is poised to deliver 'penny drop' moment

Augmented reality is about to turn a corner, according to the executive creative director at Fitch EMEA, and brands need to start considering the serious business benefits

Ready to Twitch? How to win over gamers with social video
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Ready to Twitch? How to win over gamers with social video

Beeby Clark+Meyler's social content creator tracks the rise of gaming content

Why ad tech deserves its place at Cannes
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Why ad tech deserves its place at Cannes

VivaKi's president of global clients responds to complaints that technology companies will ruin creativity

Why brands should buddy up with Snapchat
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Why brands should buddy up with Snapchat

Tash Whitmey, CEO of Havas Helia, argues it is time for brands to make friends with Snapchat