Advertising news and opinion from international thought leaders | Campaign US

The dangerous dance between data and creativity

What winter? Big brands are diving into warm Web3 waters

What I learned leaving the agency world for tech

The AI Bill of Rights is Toothless Tiger

Elon’s $44 billion bet on Web3

Musk’s Twitter takeover is a real-time case study on the future of social media

Creative data is an underutilized weapon in brand building

Why the West must look to the East for the future of creative commerce

Go fishing for digital talent during the tech crash

The metaverse is more than just a playground

NFTs are worthless — and that’s great for brands

A guide for brands to navigate big tech’s ID solutions

NFT projects are desperate for IRL utility

Why inclusive marketing means accessible marketing

No metaverse agencies of record, please

Has ‘Innovate or die’ become ‘Innovate and die’?

Agencies and DAOs

DAOism and the art of Web3

What does data privacy and consumer protection look like in the metaverse?

AI for idiots

Billions of ads misdirected, and no one noticed

NFTs, crowdfunding and activist investors: A new world for brands

The purpose(s) of DAOs

Customer experiences people trust require data trust

Marketing 3.0: Getting ahead of the metaverse

What CES can teach us about smarter investments and better connections in 2022

The metaverse must bridge the digital divide

Will Mexico lead the way in online privacy?

Why web 3 is experiential marketing’s biggest frenemy

Why advertisers need to look beyond Facebook and Instagram

There will never be a metaverse

Embracing creative technology

Courtship 101: What agencies wish ad tech knew

What we learned from a year of working with attention metrics

Breaking down US antitrust bills against Big Tech

Publishers: it’s on us

A better way to buy

Brands’ data practices should reflect their social duty of care

Why data transparency is key to building consumer trust

Start with the stack: Agency organization in the biddable media age

There’s no perfect replacement for cookies

Why NFTs have endless possibilities for brands

Is digital advertising really paying its due?

Why the Robinhood-GameStop Saga is an important lesson for disruptor brands

Join the Clubhouse

How creative storytelling can expand in a world of 1s and 0s

5 emerging tech trends at SXSW that will shape 2018

The right kinds of ads will take us to the stars

5 things brands should know before building a bot

As technology eats the world, speculative visions pay off

After conquering everything else, Amazon is going after advertising

The year in digital: What tech has had the biggest impact on the ad industry?

Voice assistants are taking over. Adapt or die.

How page load speed can help you crush SEO

The final frontier: reimagining marketing and communications in outer space

Why you shouldn't be worried about robots taking your job

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

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