Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Brands that lean into sustainability, especially through strong imagery, will connect with a broad consumer audience on one of the most universally important issues of our time
Corporate social responsibility only succeeds when it comes from the top down.
"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Brands that don't look deep within to find their souls will make hollow progress, says TBWA\Chiat\Day LA's chief strategy officer.
Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.
Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says Arnold Worldwide's director of digital strategy.
As we mature into an industry applying innovations in a more strategic way, it becomes apparent that technology's new best friend is philosophy, says Grey's head of creative technology.
When Amazon enters the field, there are a few things it will capitalize upon, says Webpals Group's CEO.
Compelling "new" tools will make what we do an even better opportunity for powerful storytelling, says Digital 40 Over 40 alumni Winston Binch, chief digital officer at Deutsch NA.
Similar to the rise of social or mobile apps, voice requires new strategies, knowledge and understanding, says Arnold Worldwide's AI strategy lead.
The choice is clear. Be a roadrunner. Be a cheetah, says the president of Bullseye Strategy.
The private sector is taking the reigns of space travel and exploration from government agencies, and business is booming, says an account director at Ogilvy & Mather.
Artificial intelligence could make us more creative, says a creative technologist at MediaMonks.
Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.
Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.
An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.
The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.
Having a plan will ensure the experience you deploy will work for you and your brand in the most productive and engaging way possible, says Facebook Messenger's head of business.
To avoid the pitfalls of programmatic, more companies are turning to private marketplace.
Despite all the hype, for MTA to be useful its limitations must be clear and clearly communicated.
Digital assistants like Amazon's Alexa and Google Home strike a balance between disruption and utility, says RAIN's director of technology innovation.
Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.
The debate over augmented reality is a powerful example of how important it is to stay true to your brand purpose.
Digital and mobile can deliver innovative and creative experiences as meaningful as those on television, says Undertone's EMEA MD.
The industry is in a muddy television transition period, says Hill Holliday's chief digital officer.
AI could be the secret to happy, healthy brand relationships, says Phenomenon's strategy director.
Marketers are looking for new channels to more deeply connect with consumers, says Day One Agency's CEO.
Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO.
Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's Managing Director & CRO.
Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's Innovation Practice gives six tips to staying ahead of tech-driven trends.
To deliver true accountability, ad tech vendors need to do a whole lot more than providing outside confirmation, writes the president of AOL Platforms.
Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.
Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.
After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight.
People overwhelmingly say they care about protecting their data, but they just aren't engaged enough to take control, writes the chief digital officer of RPA.
We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director.
Don't be afraid of bias when poring over your market research results.
As Facebook-owned platforms continue to copy Snapchat's features, the app could lose up to 40 percent of its users within the next year, writes Hill Holliday's chief digital officer.
The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.
The internet is in a rotten state, says Stuart Aitken, head of brand and content at DigitasLBi, after a stint at SXSW.
A global debate is raging around the combined use of behavioral modeling, social media and big data analytics and programmatic, writes the innovation director at HeyHuman.
There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?
Twenty years is enough. It's time for SXSW Immersive, writes OMD's chief digital and innovation officer.
The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.
The range of questions at SXSW reflects an uncertainty around technology, writes the director of trend forecasting at J. Walter Thompson.
Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.
The personal assistant is missing the retailer's largest consumer benefit, a seamless shopping experience, writes Firstborn's SVP of business planning.
New paradigms like "Voice" can give mobile a run for its money at Mobile World Congress, says Mark Curtis of Accenture Interactive's design and innovation agency, Fjord.
Snapchat's price for two filters tying into the Big Game may not be as crazy as you think, writes a global team lead at GlassView.
The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.
Thousands of emails leaked from the Clinton campaign reveal little about the Democratic presidential nominee's beliefs, writes chief global analyst at Kantar Millward Brown
Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development
How to make the best use of available technology remains a perplexing mystery for most businesses, writes Mirum's business director
Creatives have a tendency to roll their eyes when they hear the word Data, but it can often uncover truths that lead to unexpected places, writes the CCO of BBDO New York
As creative automation becomes a reality, the CCO of SapientNitro China contemplates the role of artificial intelligence in the agency of the future
The Nintendo app demonstrates augmented reality's ability to turn the real world into a potent creative canvas for brands, writes the head of innovation at Kinetic Worldwide
Digital disruption has created big winners but, for most people, it has made the world a scary place
The first review of the industry's VR work showcased a surprisingly mature medium, writes the co-founder of MediaMonks and inaugural president of Digital Craft at Cannes
Higher ad attention and recall rates signal good news for broadcast and cable
Shared experiences can leverage the best the technology has to offer, writes the head of creative technology at Framestore
Advertising automation isn't going anywhere, writes the CSO of POSSIBLE. It's time for creatives to stop fighting the power and learn the nuts and bolts
How can the network expand its HBO Now streaming service to compete with Netflix without damaging its cable platform?
By "playing what's not there," creatives can harmonize with analytics, writes Wunderman's global CCO
The CEO of Omnicom Digital examines the right brain/left brain arguments from each side
A winning combo of comedy and authenticity, right down to the accents
Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson
Rating the industry's progress through a period of upheaval
Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing
AR offers real-world advantages that VR has yet to figure out, writes Blippar's president of global marketing
The creative director of Framestore's VR Studio imagines a time when the technology has completely transformed work and home life
It can't just be about spectacle, says Unit9 VR & Interactive Film Director Anrick Bregman
It's become shorthand for anything digital, but when technology truly connects, consumers take notice, writes the director of strategy for Siegel+Gale
The 15th century chapel and its ceiling (painted a century later) demonstrate the difference between a user experience with great utility and one that also provides great content
Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive
The co-founder and partner of Swarm explains why unbundling set-top boxes from cable will make a huge difference in your life
Ad blockers show that consumers don't like shit ads. Brands that treat their customers with respect and build enticing experiences will retain them, writes DigitasLBI's CCO
To prepare for the Internet of Things, all brands can and should be a technology brand, says Manning Gottlieb OMD's managing director.
The executive producer of Framestore's VR Studio explains why you shouldn't use 360 video to solve VR's distribution problem
Despite advances in voice tech, consumers are often stuck for real answers, the head of search for eight&four
Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Blippar's president of global marketing
Trade associations and conferences won't solve what's wrong with online advertising
From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward
From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group
Smart devices, voice activation and virtual reality will redefine point of sale, says the managing director of Mindshare's Shop+ Lead
The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas
The worldwide director of J. Walter Thompson's Innovation Group gives her first impressions of the tech conference in Las Vegas
Only a handful of consumer tech gadgets will matter to advertisers. The global CEO of WPP's Gain Theory makes his picks
The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year
The new year will be about quality, not quantity, predicts Xaxis North America's CEO
Ads have to work harder than ever to tap into human needs, but we are increasingly turning to machines to make decisions for us, writes MCD Partners senior brand strategist
The MagicBand's remarkable, but the entertainment brand's customer service is even more so, writes Faris Yakob
From retail to space travel, from advertising to therapy, virtual reality is set to dominate nearly every facet of our culture in 2016, says the worldwide director of JWT's Innovation Group
A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients
You thought it was tough tracking a 30-year-old's viewing habits? Try figuring out what his kids are watching
Reporter Shona Ghosh shares her view on the company's uninspiring new crop of ads
Magnetic's CEO spells out revenue options for publishers facing a rising tide of ad blockers
Rather than passively consuming static media, VR enables people to active agents, offering huge opportunities for content creators, says The Mill New York's executive creative director
Framestore's worldwide president of integrated advertising loses his religion over some industry dicta
In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director
When someone asks what your VR strategy is, they're reaching for your wallet, says the global director of interactive strategy at Wieden+Kennedy