The traditional brand toolkit is a linear, one-way dialog, while voice enables an inherently two-way, responsive, proactive and social experience.
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
As fast food brands capitalize on the growth of plant-based diets, they have the scale to take a growing movement mainstream
Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board.
Brands that lean into sustainability, especially through strong imagery, will connect with a broad consumer audience on one of the most universally important issues of our time
Corporate social responsibility only succeeds when it comes from the top down.
"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."
All leaders should be re-examining their own styles this year with an eye toward generosity, understanding and humanity.
We need to preserve our ability to respectfully disagree, for the sake of better creativity.
I realized how important it is to claim your identity, so others can see theirs not as a source of weakness, but strength too.
If you stay open to learning new things, especially in times when it may seem terrifying, your career can evolve in ways you never would have imagined.
Added burdens are slowing even Super Moms down, but marketers can help
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Here are three areas that RAPP's global CEO is resolving to be more tuned into, and part of the solution for.
Without men, we can't make our workplaces safer and more equitable for women, says Eleven's chief growth officer.
In an environment where change and innovation are valued so highly, we need to hire people who aren't spending their days defending the way things are done, says RPA's COO.
Employees and clients need to know agencies are serious about protecting our greatest assets: each other.
The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.
It's imperative that we're honest about how discrimination is still impacting women in the workplace, says Quantcast's VP of marketing.
Arnold Worldwide's new U.S. CCO gives credit where credit is due.
Hey, "Big Picture Guy," your timing stinks.
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.
The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.
O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism.
There can be communication challenges, but you can achieve 'togethering' with a virtual employee structure, writes the co-founder and CEO of Clever.
Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.
It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.
Pepsi's epic failure is emblematic of the problems of a monocultural workplace, writes the founder and CEO of Reframe The Brand.
Only 23 percent of women in media, advertising and creative positions believe that their pay is equal to their male peers, writes the president of Domus.
There is an ongoing perception that being young equates to digital prowess, but experienced candidates also know how to get a project across the finish line, writes the global chief experience officer at SapientRazorfish.
Collaboration is the golden word, but how do you get everyone working in harmony to do the best for the client, asks the founder of Sunday Dinner.
Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.
The benefit of even the smallest moment of networking for anyone who feels professionally isolated is transformative, writes the global chief strategy officer of BBH Group.
Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability
"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role
Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director
A strategist from Pitch outlines five ways your life will be better without it
The co-founder and chief creative officer of Johannes Leonardo gives his top three tips for kicking off a rewarding creative career
After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.
Monster's marketing chief explains why great teams build great brands
JWT's chief executive, will debate how we can recruit, retain and develop female talent with a panel of creative women at the IPA and 4A's 'World Wise Women' session in Cannes. To set the scene, she shares her top tips on how to get more women in creative departments
PR veteran Alan Taylor remembers hanging with Muhammad Ali (then Cassius Clay) in the '60s and publicizing his iconic world-title fight with Sonny Liston.
An open letter to this year's graduating class from the partner and chief content officer of Eleven
A visit with two wounded warriors helped the CCO of White64 put things into perspective
A female-owned shop is opening in New York with a single client, its own diversity foundation and a moniker for the ages.
And it's not just because we're winning, writes the global CEO of Havas Worldwide
The marketing industry is nothing without the right talent. The global marketing director of Travelex believes we're not doing enough to face up to the massive challenges ahead
Overseas creative candidates are often overlooked for all the wrong reasons, writes executive recruiter and president of Sasha the Mensch
The Martin Agency's senior vice president, director of new business shares her tips from inside the pressure cooker of the "most dangerous job" in advertising
Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco
My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible
Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore." The managing partner at Forever Beta reflects on why agencies need to ditch their five-year plans as a result
The 4A's SVP of government relations details the impact new labor policy could have on the industry and how agencies can respond to Washington's controversial proposal
Most shops squander talent and leave little room for creativity and growth, writes the CEO of productivity training company AgencyAgile
It's become shorthand for anything digital, but when technology truly connects, consumers take notice, writes the director of strategy for Siegel+Gale
The CEO of The Martin Agency offers some insights from the corner office
The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more
And why I'm asking you to help name it
Do the best creative ideas come from outgoing people, asks a digital analytics lead at Bartle Bogle Hegarty London
Geometry Global creative director gives you three resolutions you can actually keep
The industry has benefited from strong female leadership. The creative director at Possible is looking for more women peers
We've done nothing to allay the frustrating blight on the work that we do so passionately and doggedly, argues the co-founder of School
Retaining talent in a time of change, make sure your employees know what your company stands for
The global chief strategy officer at Havas Media Group argues that the long-term brand view is in danger of being forgotten in our real-time digital world
"If fault matters, it was my fault. And now Pat's gone, and we never reconciled," says Andy Berlin
Havas Worldwide's global CEO says meetings should be intense, collaborative opportunities
Non-traditional choices for women, such as not having kids, are becoming more mainstream, which is something the industry needs to recognize, writes Mullen Lowe's chief growth officer
Absolutely nothing, says FCB's global chief talent officer, yet name-based bias happens much too often
Eleven's CEO discusses the self-reflective process required to turn best intentions into realized diversity goals
At a time when the advertising industry is obsessed with collaborating, Gerry Graf reminds us how groupthink can lead to mediocrity
Luck isn't entirely random -- there are ways of generating it, says FCB West's SVP, business development
The divisive issue of napping represents a wider cultural and generational shift at work, says MRY's chief strategy director
In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director
The One Club's CEO offers his "best ever" advice on how to make the award entry process more effective and less arduous
In advertising, the right mentor can provide the much-needed support to quell self-doubt, says Deutsch LA's group strategy director
Agencies are constantly on the hunt for great talent, but recruiting is rarely a rational process, says Martin's director of recruitment
If leaders look after their existing employees, they may find there isn't a talent deficit after all, says Havas Worldwide's global CEO
Organizations must put creativity at their heart, but that requires more than hiring great creative leadership, says WeTransfer's CEO and founder
Razorfish's global CCO says the dynamic of supply and demand has shifted, and agencies must adapt
A Father's Day reflection on leadership, teamwork and the freedom to make mistakes
If you're spending more time trying to win a Lion than creating work that sells, you're doing it wrong
Matthew Bull reflects on the painful decision to close his agency after just three and a half years
With passion as your motivator, you'll always do great things
BBDO New York's CCO on how to break the house with the cards you were dealt
Havas Worldwide's global CEO says newcomers should be prepared, strategic, anticipate skepticism, and stay open
Saatchi & Saatchi Los Angeles' director of digital strategy considers the efficiencies brands can realize via better tracking
The president of Ogilvy & Mather Advertising, New York, says digital purchase decisions have become a family affair
In his answer to Campaign's Cannes Contest question, School's co-founder exorcises the specter of ageism in the industry
Havas Media North America's CEO offers four ways media agencies can help their people thrive in a programmatic world