Curious Collaborators: the new agency rock stars
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Curious Collaborators: the new agency rock stars

In an environment where change and innovation are valued so highly, we need to hire people who aren't spending their days defending the way things are done, says RPA's COO.

Innovative brands must build equity, not just borrow it
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Innovative brands must build equity, not just borrow it

Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.

The best way to rack up online reviews isn't by paying for them
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The best way to rack up online reviews isn't by paying for them

This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.

Does winning a Cannes Lion actually help brands?
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Does winning a Cannes Lion actually help brands?

A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.

Why Whole Foods' changes could mean profit for national brands
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Why Whole Foods' changes could mean profit for national brands

The grocery retailer's efforts to fix the "Whole Paycheck" problem means big brands can help fill a void with their own offerings.

Amazon is looking, but where is your next innovation hub?
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Amazon is looking, but where is your next innovation hub?

Companies that want to set up a base in a new city should consider a few things first, says JWT Atlanta's head of innovation.

How sponsors and Fox can bounce back from disappointment at the World Cup
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How sponsors and Fox can bounce back from disappointment at the World Cup

After the U.S. Men's National Soccer Team's devastating loss, how can brands pivot their messaging?

Inclusivity: The missing denominator behind advertising mishaps
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Inclusivity: The missing denominator behind advertising mishaps

Dove had a compelling message it wanted to communicate, but somewhere along the internal process, it got lost in translation, say Stylus' head of media & marketing.

How to make your agency extraordinary
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How to make your agency extraordinary

Employees and clients need to know agencies are serious about protecting our greatest assets: each other.

Create entertaining, sexy ads to lure millennials...or let them do it for you
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Create entertaining, sexy ads to lure millennials...or let them do it for you

The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.

Women in advertising: what the glass ceiling gave us
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Women in advertising: what the glass ceiling gave us

It's imperative that we're honest about how discrimination is still impacting women in the workplace, says Quantcast's VP of marketing.

Your career is a collective effort
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Your career is a collective effort

Arnold Worldwide's new U.S. CCO gives credit where credit is due.

No, let's not take a step back
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No, let's not take a step back

Hey, "Big Picture Guy," your timing stinks.

What marketers can learn from Lavar Ball
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What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.

Why innovation stalls without diversity
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Why innovation stalls without diversity

Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.

How influencer marketing created a disaster in the Bahamas
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How influencer marketing created a disaster in the Bahamas

The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.

Top 10 talks of TED2017: It's going to be OK, folks
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Top 10 talks of TED2017: It's going to be OK, folks

O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism.

A rebuttal to Steve Connelly: Remote talent can define culture
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A rebuttal to Steve Connelly: Remote talent can define culture

There can be communication challenges, but you can achieve 'togethering' with a virtual employee structure, writes the co-founder and CEO of Clever.

How to have a killer career without killing yourself
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How to have a killer career without killing yourself

Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.

Save the people: The environmental movement needs a new tagline
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Save the people: The environmental movement needs a new tagline

It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.

When black and brown is not enough
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When black and brown is not enough

Pepsi's epic failure is emblematic of the problems of a monocultural workplace, writes the founder and CEO of Reframe The Brand.

This Equal Pay Day, work to align perception with reality
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This Equal Pay Day, work to align perception with reality

Only 23 percent of women in media, advertising and creative positions believe that their pay is equal to their male peers, writes the president of Domus.

If 50 is the new 40, then what does that mean for 40?
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If 50 is the new 40, then what does that mean for 40?

There is an ongoing perception that being young equates to digital prowess, but experienced candidates also know how to get a project across the finish line, writes the global chief experience officer at SapientRazorfish.

Why an 'orchestrator' may be a CMO's most important hire
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Why an 'orchestrator' may be a CMO's most important hire

Collaboration is the golden word, but how do you get everyone working in harmony to do the best for the client, asks the founder of Sunday Dinner.

Embrace RealEquality and redesign the future to be as much female as it is male
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Embrace RealEquality and redesign the future to be as much female as it is male

Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.

How Cannes is opening the door to women in creative
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How Cannes is opening the door to women in creative

The benefit of even the smallest moment of networking for anyone who feels professionally isolated is transformative, writes the global chief strategy officer of BBH Group.

Leaving the US: What to expect from a job abroad
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Leaving the US: What to expect from a job abroad

Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.

ANA report: A cure for what ails you?
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ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

With creativity first, business will follow
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With creativity first, business will follow

Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

Creating culture without breaking the bank
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Creating culture without breaking the bank

Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability

Marketers should wait 30 days before trying to make a mark
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Marketers should wait 30 days before trying to make a mark

"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role

Time to leave your agency? 5 questions to ask.
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Time to leave your agency? 5 questions to ask.

Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director

Why you should break up with your 'meh' agency job
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Why you should break up with your 'meh' agency job

A strategist from Pitch outlines five ways your life will be better without it

Creative grads: It's time to risk reward
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Creative grads: It's time to risk reward

The co-founder and chief creative officer of Johannes Leonardo gives his top three tips for kicking off a rewarding creative career

GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish
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GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish

After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.

Avoid hiring talented jerks ... They'll destroy morale
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Avoid hiring talented jerks ... They'll destroy morale

Monster's marketing chief explains why great teams build great brands

Tamara Ingram: How to get more women in creative departments
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Tamara Ingram: How to get more women in creative departments

JWT's chief executive, will debate how we can recruit, retain and develop female talent with a panel of creative women at the IPA and 4A's 'World Wise Women' session in Cannes. To set the scene, she shares her top tips on how to get more women in creative departments

Handling PR for The Greatest
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Handling PR for The Greatest

PR veteran Alan Taylor remembers hanging with Muhammad Ali (then Cassius Clay) in the '60s and publicizing his iconic world-title fight with Sonny Liston.

Dear Class of 2016: Here's what we need
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Dear Class of 2016: Here's what we need

An open letter to this year's graduating class from the partner and chief content officer of Eleven

There are no bad days in advertising
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There are no bad days in advertising

A visit with two wounded warriors helped the CCO of White64 put things into perspective

Agency name of the year: Joan
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Agency name of the year: Joan

A female-owned shop is opening in New York with a single client, its own diversity foundation and a moniker for the ages.

Why the Post-it War makes me proud of my agency
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Why the Post-it War makes me proud of my agency

And it's not just because we're winning, writes the global CEO of Havas Worldwide

Why the marketing industry is failing to attract the best and brightest talent
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Why the marketing industry is failing to attract the best and brightest talent

The marketing industry is nothing without the right talent. The global marketing director of Travelex believes we're not doing enough to face up to the massive challenges ahead

Why agencies lose out on international talent
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Why agencies lose out on international talent

Overseas creative candidates are often overlooked for all the wrong reasons, writes executive recruiter and president of Sasha the Mensch

The unexpected win: Surviving a year in new business
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The unexpected win: Surviving a year in new business

The Martin Agency's senior vice president, director of new business shares her tips from inside the pressure cooker of the "most dangerous job" in advertising

How to shoot, score and electrify like The Golden State Warriors
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How to shoot, score and electrify like The Golden State Warriors

Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco

Where are all the female creative directors?
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Where are all the female creative directors?

My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible

Why it's time to ditch your five-year agency plan
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Why it's time to ditch your five-year agency plan

Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore." The managing partner at Forever Beta reflects on why agencies need to ditch their five-year plans as a result

How the 4A's is tackling the overtime issue in Washington
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How the 4A's is tackling the overtime issue in Washington

The 4A's SVP of government relations details the impact new labor policy could have on the industry and how agencies can respond to Washington's controversial proposal

Agency survival depends on liberating talent
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Agency survival depends on liberating talent

Most shops squander talent and leave little room for creativity and growth, writes the CEO of productivity training company AgencyAgile

Why 'digital strategy' should be nixed from your lexicon
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Why 'digital strategy' should be nixed from your lexicon

It's become shorthand for anything digital, but when technology truly connects, consumers take notice, writes the director of strategy for Siegel+Gale

Three years in, one CEO's lessons
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Three years in, one CEO's lessons

The CEO of The Martin Agency offers some insights from the corner office

Are agencies missing the real opportunity to do good?
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Are agencies missing the real opportunity to do good?

The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more

Why I'm starting my own agency
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Why I'm starting my own agency

And why I'm asking you to help name it

The power of introversion: Must you be outgoing to be creative?
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The power of introversion: Must you be outgoing to be creative?

Do the best creative ideas come from outgoing people, asks a digital analytics lead at Bartle Bogle Hegarty London

Do less, brag more and party often
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Do less, brag more and party often

Geometry Global creative director gives you three resolutions you can actually keep

Why I'm no longer looking for female role models
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Why I'm no longer looking for female role models

The industry has benefited from strong female leadership. The creative director at Possible is looking for more women peers

Next year, our industry needs to get real
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Next year, our industry needs to get real

We've done nothing to allay the frustrating blight on the work that we do so passionately and doggedly, argues the co-founder of School

In a year of mega-mergers, strong cultures are the only way forward
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In a year of mega-mergers, strong cultures are the only way forward

Retaining talent in a time of change, make sure your employees know what your company stands for

Is strategy an endangered species in media agencies?
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Is strategy an endangered species in media agencies?

The global chief strategy officer at Havas Media Group argues that the long-term brand view is in danger of being forgotten in our real-time digital world

On partnership with Pat Fallon and death in advertising
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On partnership with Pat Fallon and death in advertising

"If fault matters, it was my fault. And now Pat's gone, and we never reconciled," says Andy Berlin

How to wow at your next business meeting
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How to wow at your next business meeting

Havas Worldwide's global CEO says meetings should be intense, collaborative opportunities

Why marketers need to get to know SWANKs
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Why marketers need to get to know SWANKs

Non-traditional choices for women, such as not having kids, are becoming more mainstream, which is something the industry needs to recognize, writes Mullen Lowe's chief growth officer

What's in a name?
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What's in a name?

Absolutely nothing, says FCB's global chief talent officer, yet name-based bias happens much too often

The benefits of change: How the 3% Conference helped remake our agency
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The benefits of change: How the 3% Conference helped remake our agency

Eleven's CEO discusses the self-reflective process required to turn best intentions into realized diversity goals

Collaboration is easy, ideas are the hard part
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Collaboration is easy, ideas are the hard part

At a time when the advertising industry is obsessed with collaborating, Gerry Graf reminds us how groupthink can lead to mediocrity

Get lucky, win pitches
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Get lucky, win pitches

Luck isn't entirely random -- there are ways of generating it, says FCB West's SVP, business development

Snooze, you lose? The changing dynamics of the agency workplace
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Snooze, you lose? The changing dynamics of the agency workplace

The divisive issue of napping represents a wider cultural and generational shift at work, says MRY's chief strategy director

Strategy and production: No longer ships in the night
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Strategy and production: No longer ships in the night

In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director

The magic formula for winning awards
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The magic formula for winning awards

The One Club's CEO offers his "best ever" advice on how to make the award entry process more effective and less arduous

Putting yourself out there: How to find the perfect mentor
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Putting yourself out there: How to find the perfect mentor

In advertising, the right mentor can provide the much-needed support to quell self-doubt, says Deutsch LA's group strategy director

The magic formula for hiring talent? There isn't one
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The magic formula for hiring talent? There isn't one

Agencies are constantly on the hunt for great talent, but recruiting is rarely a rational process, says Martin's director of recruitment

How to make ordinary talent extraordinary
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How to make ordinary talent extraordinary

If leaders look after their existing employees, they may find there isn't a talent deficit after all, says Havas Worldwide's global CEO

Creativity can and should be taught
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Creativity can and should be taught

Organizations must put creativity at their heart, but that requires more than hiring great creative leadership, says WeTransfer's CEO and founder

Ideas aren't the hard part -- they are the commodity
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Ideas aren't the hard part -- they are the commodity

Razorfish's global CCO says the dynamic of supply and demand has shifted, and agencies must adapt

Managing technologists by day, coaching a junior-league basketball team by night
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Managing technologists by day, coaching a junior-league basketball team by night

A Father's Day reflection on leadership, teamwork and the freedom to make mistakes

At Cannes, let's celebrate the value of creative ideas
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At Cannes, let's celebrate the value of creative ideas

If you're spending more time trying to win a Lion than creating work that sells, you're doing it wrong

Opening my mind and closing my shop
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Opening my mind and closing my shop

Matthew Bull reflects on the painful decision to close his agency after just three and a half years

The top 5 reasons my agency became a toy company
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The top 5 reasons my agency became a toy company

With passion as your motivator, you'll always do great things

Lessons in creative alchemy from Black Sabbath
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Lessons in creative alchemy from Black Sabbath

BBDO New York's CCO on how to break the house with the cards you were dealt

From CEO to intern: How to get your ideas heard
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From CEO to intern: How to get your ideas heard

Havas Worldwide's global CEO says newcomers should be prepared, strategic, anticipate skepticism, and stay open

Making sense of data: The importance of intelligent interactions
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Making sense of data: The importance of intelligent interactions

Saatchi & Saatchi Los Angeles' director of digital strategy considers the efficiencies brands can realize via better tracking

The audience of the future is here
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The audience of the future is here

The president of Ogilvy & Mather Advertising, New York, says digital purchase decisions have become a family affair

The Emeritus Protocol
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The Emeritus Protocol

In his answer to Campaign's Cannes Contest question, School's co-founder exorcises the specter of ageism in the industry

Getting your agency in 'automate shape'
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Getting your agency in 'automate shape'

Havas Media North America's CEO offers four ways media agencies can help their people thrive in a programmatic world