First impressions of the new fall TV season
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First impressions of the new fall TV season

Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.

Innovative brands must build equity, not just borrow it
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Innovative brands must build equity, not just borrow it

Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.

The best way to rack up online reviews isn't by paying for them
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The best way to rack up online reviews isn't by paying for them

This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.

Does winning a Cannes Lion actually help brands?
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Does winning a Cannes Lion actually help brands?

A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.

Why Whole Foods' changes could mean profit for national brands
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Why Whole Foods' changes could mean profit for national brands

The grocery retailer's efforts to fix the "Whole Paycheck" problem means big brands can help fill a void with their own offerings.

Amazon is looking, but where is your next innovation hub?
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Amazon is looking, but where is your next innovation hub?

Companies that want to set up a base in a new city should consider a few things first, says JWT Atlanta's head of innovation.

How sponsors and Fox can bounce back from disappointment at the World Cup
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How sponsors and Fox can bounce back from disappointment at the World Cup

After the U.S. Men's National Soccer Team's devastating loss, how can brands pivot their messaging?

Inclusivity: The missing denominator behind advertising mishaps
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Inclusivity: The missing denominator behind advertising mishaps

Dove had a compelling message it wanted to communicate, but somewhere along the internal process, it got lost in translation, say Stylus' head of media & marketing.

Five principles for launching a TV show
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Five principles for launching a TV show

BBH LA's senior brand strategist explains how to make a new show must-watch, even when dealing with audiences inundated by content.

Taking stock of earned media in the 'fake news' era
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Taking stock of earned media in the 'fake news' era

Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence.

The 6-step cure for senioritis
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The 6-step cure for senioritis

A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.

Upfronts 2017: Deciphering the spin
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Upfronts 2017: Deciphering the spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.

CBS anchors 2017-2018 schedule with established hits
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CBS anchors 2017-2018 schedule with established hits

With six new shows and more "Big Bang," the Eye net is poised for another "most-watched" season.

Why we need sponsored entertainment, not branded content
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Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."

ABC comes out swinging with 14 new series, including a new 'Roseanne'
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ABC comes out swinging with 14 new series, including a new 'Roseanne'

Spin-offs for "Dancing with the Stars" and "The Bachelor," plus a relocated "American Idol," lead an aggressive 2017-18 lineup.

Fox unveils new series from Seth MacFarlane and Marvel for Fall 2017
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Fox unveils new series from Seth MacFarlane and Marvel for Fall 2017

Will new entries from proven sources compensate for the loss of the Super Bowl?

NBC revives 'Must See TV,' and some other relics, for Fall 2017 lineup
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NBC revives 'Must See TV,' and some other relics, for Fall 2017 lineup

"Will and Grace" revival and a new "Law and Order" round out the upcoming blasts from the past.

Programming 101: The best and the worst decisions of 2016-17
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Programming 101: The best and the worst decisions of 2016-17

Casting Melissa McCarthy as a sputtering, volcanic Sean Spicer? Good. Pairing (yawn) Ryan Seacrest with (yaaaawn!) Kelly Ripa? Not so good.

Let's play chess with the network lineups
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Let's play chess with the network lineups

With the broadcast upfronts just two weeks away, it's time to help the harried TV executives fill out their schedules.

Bill O'Reilly and syndication: A match made in desperation
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Bill O'Reilly and syndication: A match made in desperation

Because we all know podcasting just isn't big enough for Papa Bear.

The 8 new summer shows most likely to become hits
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The 8 new summer shows most likely to become hits

The warm-weather airwaves are no longer the dead zone they once were, but success stories remain elusive.

Listen up! Why digital audio is set to experience a creative revolution
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Listen up! Why digital audio is set to experience a creative revolution

Global's creative director says we're just at the start of an audio revolution and she has examples to prove it.

On the fence: Which TV shows broadcast should keep or cancel
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On the fence: Which TV shows broadcast should keep or cancel

With ratings down on these 10 series, is there any real reason to renew?

A&E gets personal at the upfronts, and rises above the noise
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A&E gets personal at the upfronts, and rises above the noise

By having executives share their own stories about TV's influence on their lives, the value of this medium is loud and clear.

The syndication scorecard
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The syndication scorecard

Here's what you need to know heading into the upfront.

Midseason report card
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Midseason report card

With upfront season upon us, just how are the broadcast nets really doing?

With 'Feud: Bette and Joan,' FX doubles down on women over 40
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With 'Feud: Bette and Joan,' FX doubles down on women over 40

"I want to write about women's issues and I want women, and others, to feel like they have a champion in me," says showrunner Ryan Murphy.

Blockbusters, actors and outrage: Why the Oscars are poised for a big night
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Blockbusters, actors and outrage: Why the Oscars are poised for a big night

An early sellout suggests renewed interest among advertisers, but the real draw may be the controversy.

What to expect from pilot season 2017
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What to expect from pilot season 2017

Procedurals, military dramas, family sitcoms, and reboots, reboots, reboots!

Did Super Bowl marketers score a touchdown with Boomers?
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Did Super Bowl marketers score a touchdown with Boomers?

Looking to reach this powerful demo during Super Bowl LI, marketers used everything from nostalgia to humor, writes AARP's VP of marketing, sales.

Megyn Kelly to fix nonexistent problem at 'Today'
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Megyn Kelly to fix nonexistent problem at 'Today'

Is NBC doing what's best for its morning franchise, or just finding a place for its pricey new celebrity?

How P&G's charter will change the media landscape
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How P&G's charter will change the media landscape

P&G's cry for more transparency has done the media industry a big service, writes the director and co-founder at MediaSense.

Patriots' stunning upset delivers more than 100M viewers
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Patriots' stunning upset delivers more than 100M viewers

Final ratings tally should place Super Bowl LI among the most-watched of all time. Also: "24: Legacy" disappoints.

Why Super Bowl ads can no longer be 'America First'
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Why Super Bowl ads can no longer be 'America First'

With more ambition, marketers could create work that wins the day and the hearts and minds of consumers around the globe, writes the chief creative officer of Droga5 London.

How should programmatic change our approach to the Super Bowl?
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How should programmatic change our approach to the Super Bowl?

Opportunities exist for advertisers to approach big sporting events such as the Super Bowl without huge budgets and still achieve high impact results.

The 10 Best TV Shows of 2016
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The 10 Best TV Shows of 2016

From sitcoms to dramas to whatever "Westworld" is, the boob tube really outdid itself this year.

The 5 least-promising midseason network shows
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The 5 least-promising midseason network shows

Jenna Elfman, Katherine Heigl, puking time travelers and a talking dog.

Five to watch: Midseason's most promising new shows
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Five to watch: Midseason's most promising new shows

More network misses than hits, the upcoming TV season offers a handful of hopeful debuts.

TV Turkeys: The 10 worst shows of 2016
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TV Turkeys: The 10 worst shows of 2016

From twisted horror plots to lame comedies, the season wasn't short on its share of stinkers.

Want to save the NFL? Get your brand off the field
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Want to save the NFL? Get your brand off the field

With the election behind us, the NFL can't continue to pretend Donald and Hillary were the only ones distracting from the game.

Did Hillary Clinton cost herself the election by ignoring digital media?
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Did Hillary Clinton cost herself the election by ignoring digital media?

The Democratic presidential candidate needed every millennial vote she could get, yet her campaign overwhelmingly focused on TV, writes the founder of TYT Network.

No longer just for reruns, diginets grab the eye of major advertisers
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No longer just for reruns, diginets grab the eye of major advertisers

These "sub-channels" have begun a slow move beyond low-cost content into original programming.

The 'Moneyball' moment: Maximizing the final days before the election
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The 'Moneyball' moment: Maximizing the final days before the election

In the final inning of the political advertising season, campaigns should take a page out of Billy Beane's book, writes the director of sales at AOL Advertising

Fox News: The next generation
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Fox News: The next generation

Can the Murdochs lure younger viewers to the network liberals love to hate?

More than buying razors: Why Unilever acquired Dollar Shave Club
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More than buying razors: Why Unilever acquired Dollar Shave Club

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable -- it's a recognition that the CPG market may have changed for good.

Test-run programs: The new normal in first-run syndication
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Test-run programs: The new normal in first-run syndication

Why risk-averse networks are increasingly relying on trial runs before committing to original programs

Ad of the Week: 'A Love Story' signals an emotional comeback for Chipotle
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Ad of the Week: 'A Love Story' signals an emotional comeback for Chipotle

The 4-minute animated film is Ace Metrix's highest-rated QSR ad of all time, writes its VP of marketing

The summer TV review
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The summer TV review

The heat is on, but the ratings are cool for scripted shows

Why a total lack of perspective might be a good thing
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Why a total lack of perspective might be a good thing

Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing

Why everyone is voting for me, myself and I
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Why everyone is voting for me, myself and I

The CEO of Havas PR North America examines the paradoxes of patriotism in 2016

For your consideration: My Emmy Awards nomination wish list
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For your consideration: My Emmy Awards nomination wish list

From "black-ish" to "Bates Motel," there were many standout performances this year worthy of recognition

VR: Why marketers need to look beyond the headset
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VR: Why marketers need to look beyond the headset

Shared experiences can leverage the best the technology has to offer, writes the head of creative technology at Framestore

Cutting the cord won't be easy for HBO
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Cutting the cord won't be easy for HBO

How can the network expand its HBO Now streaming service to compete with Netflix without damaging its cable platform?

Ad of the Week: Gillette's Father's Day film is touching and relevant
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Ad of the Week: Gillette's Father's Day film is touching and relevant

Grey New York avoids the holiday shmaltz with a perfectly on-brand message

Don't be distracted by Netflix binge data
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Don't be distracted by Netflix binge data

Next time, how about some data that actually tells us something?

The 10 TV shows that will matter this summer
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The 10 TV shows that will matter this summer

The Rio Olympics won't be the only reason to stay inside this summer

Coming around on 'Roots'
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Coming around on 'Roots'

Why the Internet and social media could make the new "Roots" more than just another cynical revival

The 5 most baffling programming moves of the 2016 upfronts
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The 5 most baffling programming moves of the 2016 upfronts

The parties are over, but the head-scratching has just begun

Ad of the Week: Grey Goose's lush fantasy sells the experience, not the product
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Ad of the Week: Grey Goose's lush fantasy sells the experience, not the product

Liquor brand scores high by taking research on Millennialls to hear, says Ace Metrix's VP of marketing

Why a Music Lion will mean more than a Grammy
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Why a Music Lion will mean more than a Grammy

The convergence of music and branding has never been more relevant, writes Grey's director of music and president of Cannes' first Music Lions

Upfront Report: Grading the broadcast networks
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Upfront Report: Grading the broadcast networks

CBS stands above the rest in primetime this fall; Fox remains in the cellar

Is 'share of ear' the next brand battleground?
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Is 'share of ear' the next brand battleground?

Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson

The CW upfront report: How many superheroes are too many?
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The CW upfront report: How many superheroes are too many?

Supergirl makes sense on the younger-skewing network. But will too many caped crusaders and mismatched romantic comedies take a toll?

CBS focuses on comedies next season
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CBS focuses on comedies next season

Eye net will launch six new fall shows, including three sitcoms

ABC unveils aggressive fall lineup with five new shows
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ABC unveils aggressive fall lineup with five new shows

Expanding to two hours of comedy on Tuesday gives the alphabet net an unprecedented 10 sitcoms

Ad(s) of the Week: Ford and Nissan take different paths to consumer success
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Ad(s) of the Week: Ford and Nissan take different paths to consumer success

Both ads scored high, but one hit home with people shopping for cars, says Ace Metrix's VP of marketing

The best and worst of TV, 2016
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The best and worst of TV, 2016

As the upfronts loom, a look back at what worked this season ... and what didn't.

Marvel vs. DC: May the best names win!
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Marvel vs. DC: May the best names win!

What gives one moniker greater power than another?

What to expect from the broadcast networks this fall
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What to expect from the broadcast networks this fall

The revival parade continues, but Tina Fey, Richard Dreyfuss, Dr. Phil and Queen Latifah bring some new ideas

Team Kelly! Why Disney-ABC is crazy to mess with the success of 'Live!'
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Team Kelly! Why Disney-ABC is crazy to mess with the success of 'Live!'

Sacrificing Ripa's ratings to extend GMA makes about as much sense as cancelling "General Hospital" (oh, right)

Interruption is the new black
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Interruption is the new black

Battery's CCO says it's time for the next wave of interruptive digital advertising ... and a return of the creatives who know how to make it compelling

USA Network rebrands as 'We The Bold'
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USA Network rebrands as 'We The Bold'

But does a slogan even really matter anymore?

Even Norman Lear can't guarantee a remake's success
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Even Norman Lear can't guarantee a remake's success

Why the reboot of "One Day at a Time" is a questionable comeback choice

Drop the June Cleaver stereotype, please
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Drop the June Cleaver stereotype, please

Despite changing dynamics of modern families, advertising still largely holds mothers to unattainable standards of perfection, writes the managing director of Maxus Chicago

'American Idol' will be right back
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'American Idol' will be right back

Talk of a revival is cresting just as the show says farewell. Maybe all we need is a (short) break from each other?

How 'Deadpool' rewrote the rules for multi-channel marketing
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How 'Deadpool' rewrote the rules for multi-channel marketing

A well-orchestrated media blitz featuring on-brand, custom creative helped catapult the film about a little-known Marvel character to record-breaking success, writes the CEO of Atomized

This is not a Garry Shandling tribute
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This is not a Garry Shandling tribute

"The Waltons' " Earl Hamner, Jr., and SAG's Ken Howard also died last week, and their contributions to TV should not be overlooked

'NCIS' hits the big 300
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'NCIS' hits the big 300

But are long-running hits really the best ingredient for a broadcaster?

An upfront report card
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An upfront report card

Where the broadcast networks need to improve as the buying season begins

Politicians are giving advertising a bad name
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Politicians are giving advertising a bad name

The profession has long had its share of critics, but this political season is making it worse, writes the former agency executive and founder of HonestAds

How humanity and creativity can overcome ad blockers
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How humanity and creativity can overcome ad blockers

Ad blockers show that consumers don't like shit ads. Brands that treat their customers with respect and build enticing experiences will retain them, writes DigitasLBI's CCO

#AdvertisingSoWhite: It's an industry thing, you wouldn't understand
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#AdvertisingSoWhite: It's an industry thing, you wouldn't understand

There are some not-so-surprising similarities between Hollywood and Madison Avenue

Life without 'Downton Abbey'
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Life without 'Downton Abbey'

How PBS is planning for a future that doesn't include the Crawley clan

The athleticism of fashion
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The athleticism of fashion

The president of BAV Worldwide looks at the success of collaborations between sportswear and high fashion

Cracking the luxury code in America
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Cracking the luxury code in America

The leading global market for luxury goods, the US represents a rich opportunity for high-end "Made in the USA" products, writes director of McCann Truth Central

Tips for surviving as a network entertainment president
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Tips for surviving as a network entertainment president

Words of advice to new ABC President of Entertainment Channing Dungey

Voter sentiment and your brand
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Voter sentiment and your brand

There is much to be gleaned from the primaries in free information, writes Siegel+Gale's research director

For some TV series, patience is a virtue
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For some TV series, patience is a virtue

Why "Superstore," "Crazy Ex-Girlfriend" and "The Grinder" deserve a second season

The Super Bowl thanks its biggest sponsor, God
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The Super Bowl thanks its biggest sponsor, God

Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own

Super Bowl is judgment day for advertising
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Super Bowl is judgment day for advertising

Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer

When it comes to the Super Bowl ad winner, I choose the moon
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When it comes to the Super Bowl ad winner, I choose the moon

Audi's spot was everything a Super Bowl spot should be, writes TBWA\Chiat\Day New York's CEO

Stars and sequels at Super Bowl 50
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Stars and sequels at Super Bowl 50

Everything felt a little more star-studded and self-deprecating this year, writes Droga5 group creative director

Follow GoDaddy's lead: Skip the Super Bowl
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Follow GoDaddy's lead: Skip the Super Bowl

Want to save $5 million? There's a better (digital) way to grow your business, says Centric Digital's co-founder and president

A super-experiential Super Bowl
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A super-experiential Super Bowl

Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School

Bringing your A-game to the Super Bowl
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Bringing your A-game to the Super Bowl

DDB Worldwide's former chairman and CCO says the game-within-the-game may have changed, but the win is the same

To those about to mock ...
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To those about to mock ...

Go ahead, make fun of this year's Super Bowl ads. But take a moment to recognize the achievement involved in just getting them to air

Post-Super Bowl shows pull in extra viewers, but few keep them
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Post-Super Bowl shows pull in extra viewers, but few keep them

The time slot after the big game gives networks ample opportunity to boost show viewership

Too much monkey business at the Super Bowl
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Too much monkey business at the Super Bowl

The creator of Xerox's "Monks" spot says there's a big difference between creating an ad for the Super Bowl and for the client

Hey kid, catch! Why corny is king on the Super Bowl
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Hey kid, catch! Why corny is king on the Super Bowl

The copywriter of Coca-Cola's 'Mean Joe Greene' says humanity still carries the day, whatever the creative platform

An Englishman abroad, trying to enjoy the Super Bowl
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An Englishman abroad, trying to enjoy the Super Bowl

Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football

Is the Super Bowl advertising's version of Renaissance fairs?
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Is the Super Bowl advertising's version of Renaissance fairs?

The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners

Playing 'fact or fiction' at the TCA Winter Press Tour
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Playing 'fact or fiction' at the TCA Winter Press Tour

Fox considers "Grandfathered" and "The Grinder" "long-term assets"? Really?

Daytime syndication: The land where time stands still
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Daytime syndication: The land where time stands still

An older, tech-averse audience makes daytime TV remarkably stable. Should advertisers be grateful?

Why the Cannes Lions owner's IPO is good for the industry
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Why the Cannes Lions owner's IPO is good for the industry

Karmarama's executive chairman says going public will empower the awards and its recipients

When storytellers become the story: Sean Penn and Rolling Stone
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When storytellers become the story: Sean Penn and Rolling Stone

The CEO of Havas PR considers the mix of ego, sensationalism and business savvy that drove this tale to press

It's time to cancel pilot season
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It's time to cancel pilot season

Getting a new show on the networks is an antiquated and expensive process. Let's cut the cord

David Bowie was as iconic as he was earconic
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David Bowie was as iconic as he was earconic

The music legend was as much about the way things looked as the way things sounded