Corporate social responsibility only succeeds when it comes from the top down.
"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Brands that don't look deep within to find their souls will make hollow progress, says TBWA\Chiat\Day LA's chief strategy officer.
Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.
A host of new and well-financed players are moving in and complicating the picture for content producers, says Possible's Rebekah Smith.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Those of us who want to make true feminist content must more closely examine our approach to gender politics, says a creative strategist at Vox Creative.
There's a long way to go before leadership at the top represents the many dynamic women hidden in the shadows, says Ogilvy's worldwide chief communications officer.
Periods are not a luxury period, says J. Walter Thompson's worldwide CEO.
Instead of making sure your company "shows up" as a company that supports women, it's much more productive to spend that time and effort working with women within your organization, says Zambezi's CEO.
Our industry has begun to take greater stock in how we treat female leaders and staff, and challenge those who act inappropriately, but it's only a start, says Rauxa's founder.
It's time to end the agency refrain "we are the experts." Expertise is a trap, because it's a notion set in the past.
There are too many of us who are cheering from the bleachers but are not out in the world helping to make a palpable difference, says Ogilvy USA's chief talent officer.
You can't just watch where the ball is expected to go or even where the ball is going, says a strategist at mono.
We define ourselves not only by what we are, but what we aren't, and we respond well to things that attack, invalidate or oppose the "other" point of view, says Sense New York.
They still represent a cultural moment, which is why social conversation around them only continues to grow, says Droga5's Samantha Deevy.
The marketing world is flush with people who have creative backgrounds, and their experiences drive their professional success, says Blue River's CCO.
One year in Trump's America: what advertisers and marketers have learned about the rest of the country
Characterizations of the American identity have shifted in profound ways, says Y&R's global eXploring director.
All this connectedness and time together isn't making us feel more fulfilled or boosting our creativity. In fact, what we really need is time alone, says RPA's associate human resources director.
While his comments often come across to some as ridiculous or outrageous, it's hard to deny his choice of words is powerful, says Persado's co-founder.
Instead of having to react to moments and force ourselves into conversation, we can develop a strategy ahead of time, says Droga5's data strategy director.
By helping brands communicate purpose, agencies gain advantage, says Mirum's marketing and brand strategist.
How do advertisers reach consumers who don't want to be reached? It's not by jingling a shiny object in front of them, says the US general manager of Acast.
As time has shown, poor judgment from the C-Suite throughout the business world has become emblematic of the need to overhaul how our industry is managed, says RAPP's global CEO.
As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at RTO+P.
Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no indication that we will work together tomorrow.
Rather than try to convince this generation to put down their phones, marketers would be doing Gen Z a favor if they emphasized the community-based aspects of phone communication.
Halloween is is full of opportunities for a broader variety of retailers, for a broader variety of reasons, says 22squared's strategy director.
Today's families are making decisions differently. And that's because there's a new kid in town.
It's imperative that we're honest about how discrimination is still impacting women in the workplace, says Quantcast's VP of marketing.
Far from emulating the excesses of Silicon Valley, these companies thrive on caution, collaboration and community beliefs, says sparks & honey's CEO.
Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior strategic marketing manager.
Key learnings from a 6-year-old at 'bring your kids to work' day
Companies need to build a supportive, purpose-driven workplace culture says GYK Antler's COO.
The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO.
Honesty, transparency and fairness are the keys to success for a small agency, says Smith Gifford's CEO.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.
If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.
It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable -- it's a recognition that the CPG market may have changed for good.
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run
Digital disruption has created big winners but, for most people, it has made the world a scary place
"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role
Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director
Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing
Every now and then a year comes along when the real world eclipses industry conversations, writes the managing director of TBWA\Chiat\Day New York
It's time the festival adheres to its own entry rules and withdraw ads that objectify women, writes the CCO of Badger and Winters and founder of #WomenNotObjects
The CEO of Havas PR North America examines the paradoxes of patriotism in 2016
It's time for the industry to shape a new conversation around what has officially been declared a public health crisis, writes the global chief creative officer of Saatchi & Saatchi Wellness
Brands will need to expand their strategies to better support, help and service a sizable consumer group, Britain's low-income workers, writes the worldwide director of the Innovation Group at J. Walter Thompson
After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.
Droga5's David Kolbusz and Dylan Williams remind Cannes judges that, while awarding work claimed to do good in the world is de rigueur, the very best commercial creativity has its own positive societal effect
Satire should drive the narrative in the gun control debate, not fear, writes the CEO of School
There are so few female creatives because men approve, buy and judge the work, Rosie Arnold writes
Monster's marketing chief explains why great teams build great brands
The ANA report exposed the industry need for a new business environment based on trust and verification, writes the president of Rubicon Project
JWT's chief executive, will debate how we can recruit, retain and develop female talent with a panel of creative women at the IPA and 4A's 'World Wise Women' session in Cannes. To set the scene, she shares her top tips on how to get more women in creative departments
If you treat your agency like a vendor, don't be surprised when they perform like one, writes the CEO of Assembly
The president of Ming Utility and Entertainment on what it was like to judge her first creative awards competition
Elmwood's "provocation director" is bored with the culture of apology in branding and advertising
A visit with two wounded warriors helped the CCO of White64 put things into perspective
The convergence of music and branding has never been more relevant, writes Grey's director of music and president of Cannes' first Music Lions
And it's not just because we're winning, writes the global CEO of Havas Worldwide
Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing
The founder and creative director of Mistress finds inspiration in the young
Frpm Trump to Equinox, brands with polarizing positions are proving popular, writes the Brand Union strategist
The marketing industry is nothing without the right talent. The global marketing director of Travelex believes we're not doing enough to face up to the massive challenges ahead
What every marketer should know about the Federal Trade Commission's Lord & Taylor case
The creative director of Framestore's VR Studio imagines a time when the technology has completely transformed work and home life
Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco
No longer are we willing to accept that we deserve less of anything because we're women, writes the president of Pitch
Despite changing dynamics of modern families, advertising still largely holds mothers to unattainable standards of perfection, writes the managing director of Maxus Chicago
Talk of a revival is cresting just as the show says farewell. Maybe all we need is a (short) break from each other?
My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible
How to bring the city's culture of creativity and innovation into everything you do
The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity
The CEO of The Martin Agency offers some insights from the corner office
Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive
One of the largest global parties of the year, St Patrick's Day continues to prove that it has a special place in the hearts of people and brands alike, writes Mcgarrybowen London's CEO
Faced with a misogynistic boss, Nancy Vonk refused to stay silent. Now, former co-chief creative officer of Ogilvy & Mather Toronto implores others to speak up.
Nancy Reagan's signature campaign was groundbreaking, sincere and flawed.
Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group
Let's stop assuming all women bring mothering skills to their day jobs, writes the joint-CEO North America at Grace Blue
The profession has long had its share of critics, but this political season is making it worse, writes the former agency executive and founder of HonestAds
Brand New School's managing partner discusses subverting the bad rap for Millennials in the workplace
There are some not-so-surprising similarities between Hollywood and Madison Avenue
The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more
Age is just a number; needs, passions and goals are what brands should be focusing on, writes the chief strategy officer of Oliver UK
The president of BAV Worldwide looks at the success of collaborations between sportswear and high fashion
Most modern advertising feels like brands throwing temper tantrums, writes Blippar's president of global marketing
The leading global market for luxury goods, the US represents a rich opportunity for high-end "Made in the USA" products, writes director of McCann Truth Central
There is much to be gleaned from the primaries in free information, writes Siegel+Gale's research director
Mindshare North America's head of insights on the rise of the Peter Pan Market
Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own
The regional planning director of Geometry Global China gives tips on how brands can stand out in a sea of monkeys
Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football
The CEO of The BAM Connection examines the unintended consequences of project work
As Obama finishes out his last days in the White House, Omnicom's chief diversity officer considers progress made
The CEO of Havas PR considers the mix of ego, sensationalism and business savvy that drove this tale to press