Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.
This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.
A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.
The grocery retailer's efforts to fix the "Whole Paycheck" problem means big brands can help fill a void with their own offerings.
Companies that want to set up a base in a new city should consider a few things first, says JWT Atlanta's head of innovation.
After the U.S. Men's National Soccer Team's devastating loss, how can brands pivot their messaging?
Dove had a compelling message it wanted to communicate, but somewhere along the internal process, it got lost in translation, say Stylus' head of media & marketing.
The latest work, news, advice, comment and analysis, sent to you every dayregister free
Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no indication that we will work together tomorrow.
Rather than try to convince this generation to put down their phones, marketers would be doing Gen Z a favor if they emphasized the community-based aspects of phone communication.
Halloween is is full of opportunities for a broader variety of retailers, for a broader variety of reasons, says 22squared's strategy director.
Today's families are making decisions differently. And that's because there's a new kid in town.
It's imperative that we're honest about how discrimination is still impacting women in the workplace, says Quantcast's VP of marketing.
Far from emulating the excesses of Silicon Valley, these companies thrive on caution, collaboration and community beliefs, says sparks & honey's CEO.
Younger generations want to feel as if their interest, and not just their money, is genuinely valued, says Elsevier's senior strategic marketing manager.
Key learnings from a 6-year-old at 'bring your kids to work' day
Companies need to build a supportive, purpose-driven workplace culture says GYK Antler's COO.
The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO.
Honesty, transparency and fairness are the keys to success for a small agency, says Smith Gifford's CEO.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will pay to watch, writes the producer of Werner Herzog's "Lo and Behold."
Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.
If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.
It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable -- it's a recognition that the CPG market may have changed for good.
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run
Digital disruption has created big winners but, for most people, it has made the world a scary place
"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role
Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director
Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing
Every now and then a year comes along when the real world eclipses industry conversations, writes the managing director of TBWA\Chiat\Day New York
It's time the festival adheres to its own entry rules and withdraw ads that objectify women, writes the CCO of Badger and Winters and founder of #WomenNotObjects
The CEO of Havas PR North America examines the paradoxes of patriotism in 2016
It's time for the industry to shape a new conversation around what has officially been declared a public health crisis, writes the global chief creative officer of Saatchi & Saatchi Wellness
Brands will need to expand their strategies to better support, help and service a sizable consumer group, Britain's low-income workers, writes the worldwide director of the Innovation Group at J. Walter Thompson
After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.
Droga5's David Kolbusz and Dylan Williams remind Cannes judges that, while awarding work claimed to do good in the world is de rigueur, the very best commercial creativity has its own positive societal effect
Satire should drive the narrative in the gun control debate, not fear, writes the CEO of School
There are so few female creatives because men approve, buy and judge the work, Rosie Arnold writes
Monster's marketing chief explains why great teams build great brands
The ANA report exposed the industry need for a new business environment based on trust and verification, writes the president of Rubicon Project
JWT's chief executive, will debate how we can recruit, retain and develop female talent with a panel of creative women at the IPA and 4A's 'World Wise Women' session in Cannes. To set the scene, she shares her top tips on how to get more women in creative departments
If you treat your agency like a vendor, don't be surprised when they perform like one, writes the CEO of Assembly
The president of Ming Utility and Entertainment on what it was like to judge her first creative awards competition
Elmwood's "provocation director" is bored with the culture of apology in branding and advertising
A visit with two wounded warriors helped the CCO of White64 put things into perspective
The convergence of music and branding has never been more relevant, writes Grey's director of music and president of Cannes' first Music Lions
And it's not just because we're winning, writes the global CEO of Havas Worldwide
Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing
The founder and creative director of Mistress finds inspiration in the young
The marketing industry is nothing without the right talent. The global marketing director of Travelex believes we're not doing enough to face up to the massive challenges ahead
Frpm Trump to Equinox, brands with polarizing positions are proving popular, writes the Brand Union strategist
What every marketer should know about the Federal Trade Commission's Lord & Taylor case
The creative director of Framestore's VR Studio imagines a time when the technology has completely transformed work and home life
Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco
No longer are we willing to accept that we deserve less of anything because we're women, writes the president of Pitch
Despite changing dynamics of modern families, advertising still largely holds mothers to unattainable standards of perfection, writes the managing director of Maxus Chicago
Talk of a revival is cresting just as the show says farewell. Maybe all we need is a (short) break from each other?
My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible
How to bring the city's culture of creativity and innovation into everything you do
The founder of VonShine Industries says most SXSW Interactive attendees missed out on a great opportunity
The CEO of The Martin Agency offers some insights from the corner office
Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive
One of the largest global parties of the year, St Patrick's Day continues to prove that it has a special place in the hearts of people and brands alike, writes Mcgarrybowen London's CEO
Faced with a misogynistic boss, Nancy Vonk refused to stay silent. Now, former co-chief creative officer of Ogilvy & Mather Toronto implores others to speak up.
Nancy Reagan's signature campaign was groundbreaking, sincere and flawed.
Single women and how to best market to them was a popular topic of conversation at the Austin festival on Saturday, writes the worldwide director of J. Walter Thompson's Innovation Group
Let's stop assuming all women bring mothering skills to their day jobs, writes the joint-CEO North America at Grace Blue
The profession has long had its share of critics, but this political season is making it worse, writes the former agency executive and founder of HonestAds
Brand New School's managing partner discusses subverting the bad rap for Millennials in the workplace
There are some not-so-surprising similarities between Hollywood and Madison Avenue
The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more
Age is just a number; needs, passions and goals are what brands should be focusing on, writes the chief strategy officer of Oliver UK
The president of BAV Worldwide looks at the success of collaborations between sportswear and high fashion
Most modern advertising feels like brands throwing temper tantrums, writes Blippar's president of global marketing
The leading global market for luxury goods, the US represents a rich opportunity for high-end "Made in the USA" products, writes director of McCann Truth Central
There is much to be gleaned from the primaries in free information, writes Siegel+Gale's research director
Mindshare North America's head of insights on the rise of the Peter Pan Market
Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own
The regional planning director of Geometry Global China gives tips on how brands can stand out in a sea of monkeys
Publicis New York CCO Andy Bird recently moved to Gotham from London, and he's bloody well doing his best to appreciate our football
The CEO of The BAM Connection examines the unintended consequences of project work
As Obama finishes out his last days in the White House, Omnicom's chief diversity officer considers progress made
The CEO of Havas PR considers the mix of ego, sensationalism and business savvy that drove this tale to press
The music legend was as much about the way things looked as the way things sounded
BBDO New York president and CEO shares his hopes for 2016
Red Peak Youth explains why the next generation named itself
Brand Union's managing director reports that brands are starting to pay attention to the world's second-biggest sport
Retaining talent in a time of change, make sure your employees know what your company stands for
Absolutely nothing, says FCB's global chief talent officer, yet name-based bias happens much too often
Eleven's CEO discusses the self-reflective process required to turn best intentions into realized diversity goals
72andSunny's director of brand citizenship and former CEO of the Surfrider Foundation describes why his new career lets ideas scale
Part 1 of a series: Caffeine, a quiet desk, and awards judging are all on the global exec's schedule
Droga5's COO draws from her own multifaceted identity to focus on what a diverse industry can accomplish
Why PewDiePie and Smosh have something over Jennifer Lawrence and Seth Rogan
School's co-founder looks forward to a new focus on purpose at next week's show, but experiential marketing seems in short supply
Framestore's worldwide president of integrated advertising loses his religion over some industry dicta
The divisive issue of napping represents a wider cultural and generational shift at work, says MRY's chief strategy director
In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director
Good experiential marketing should move consumers from awe to understanding, like the best contemporary art, says Stimulant's design director
Fashion's unlikely embrace of stretchy pants reflects a growing preference of experiences over possessions, writes Havas LuxHub's global strategy director
Worldwide director of J. Walter Thompson's Innovation Group: Vice's launch of its women's channel Broadly represents a fresh new era of women's media. Can marketers get to grips with it?
Latinos want to be represented in media, unlimited by stereotypes, says J. Walter Thompson's worldwide chairman and CEO
Brands shouldn't behave like dinner-party bores and just talk about themselves, says Greenlight's ECD.
The founder of the 3% Conference shows how tech companies like LinkedIn, Google and UberConference can make applications to help advance women in the workplace, but creatives must come up with them
Innocean USA's senior vice president, innovation and technology, sees opportunities beyond traditional sports advertisers
The latest work, news, advice, comment and analysis, sent to you every dayregister free