We're measuring experiential all wrong
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We're measuring experiential all wrong

The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.

Digital 40 over 40 celebrates diversity of thought

Digital 40 over 40 celebrates diversity of thought

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Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.

Why investing in indie filmmakers could get your brand an Oscar

Why investing in indie filmmakers could get your brand an Oscar

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Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.

What the hell is a creative strategist, and why should I care?

What the hell is a creative strategist, and why should I care?

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Merging emotion and logic is the solid foundation of any creative strategy, says the CCO of GYK Antler.

The right kinds of ads will take us to the stars

The right kinds of ads will take us to the stars

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Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.

Under the influencers: what brands give up when they give in

Under the influencers: what brands give up when they give in

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The smartest marketers know they can't just dump their message into the audience of influencers and hope for the best, says RPA's J Barbush.

Super Bowl LII ad review: Big Game vets weigh in on this year's offering

Super Bowl LII ad review: Big Game vets weigh in on this year's offering

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A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.

Super Bowl LII superlatives from VCU Brandcenter

Super Bowl LII superlatives from VCU Brandcenter

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Admeter's results are in, but the students in Richmond had different categories in mind while watching last night's game.

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In dark times, brands are turning to humor to lighten Super Bowl LII's mood

In dark times, brands are turning to humor to lighten Super Bowl LII's mood

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With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.

What to anticipate from influencer marketing in 2018

What to anticipate from influencer marketing in 2018

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How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network's global chief campaign officer has five points to consider.

Like 6-second ads, this will only take a few seconds...

Like 6-second ads, this will only take a few seconds...

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Shorter ads won't fix the problem with low-quality ads, says the CEO of SmithGifford.

6 traits of a successful experiential campaign

6 traits of a successful experiential campaign

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From pop-ups to takeovers, a variety of manifestations provide brands with scalable solutions that build loyalty and drive revenue, says PSFK's president.

A love letter to advertising

A love letter to advertising

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Somewhere along the line, advertising became a dirty word, and trying to bridge a relationship on behalf of a brand was suddenly unacceptable and immoral, says the CEO of Havas Creative US.

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

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Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.

Planning is dead. Long live brand planning.

Planning is dead. Long live brand planning.

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The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.

Think outside your vertical

Think outside your vertical

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Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.

Branding in chaos

Branding in chaos

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Inspiration, collaboration and innovation are more important than the old standbys of value, trustworthiness and consistency, says Mechanica's CEO.

One giant leap for Shonda Rhimes is a small step for ad-kind

One giant leap for Shonda Rhimes is a small step for ad-kind

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Why doesn't the ad-supported world represent the world we actually live in, asks Vitro's CEO.

The secret to great creative is...account people?

The secret to great creative is...account people?

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You can hire the best creative talent, but without a strong partnership with the account team, the venture won't succeed, says JWT Atlanta's CCO.

Can agencies compete on creativity alone?

Can agencies compete on creativity alone?

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All industries are going through digital transformation, including creative agencies, says Mirum's CMO.

Why we still need the big idea and how to get there

Why we still need the big idea and how to get there

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Ditching the creative foundation in favor of metrics? Think again, says Quigley-Simpson VP.

The value of crossover storytellers in a media agnostic world

The value of crossover storytellers in a media agnostic world

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When advertisers engage crossover talent, they harness the power of formidable storytellers, says the founder of Independent Media.

Modernizing Madison Avenue: The importance of agency diversity

Modernizing Madison Avenue: The importance of agency diversity

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As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.

Why your iPhone is killing your creativity

Why your iPhone is killing your creativity

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Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Early Cannes prediction: The bronzed beauty and the silicone beast

Early Cannes prediction: The bronzed beauty and the silicone beast

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A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.

A love letter to England's creativity

A love letter to England's creativity

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There is no better place to open an office than where the most inspiring work comes from--be it pop music or thought-provoking art.

Why the advertising world should take a long look at itself

Why the advertising world should take a long look at itself

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D&AD doesn't have all the answers -- but we are trying to do something about it, writes its chief executive.

How to navigate content marketing's control issues

How to navigate content marketing's control issues

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It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the consumer, writes the managing partner of Imprint.

DeCourcy: Game-changing creativity requires a leap in the dark

DeCourcy: Game-changing creativity requires a leap in the dark

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Unpredictable, risky, raw -- this is what creativity at its best looks like.

Why I hate 'thinking outside the box'

Why I hate 'thinking outside the box'

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When we use these hollow phrases, it's often in lieu of any original thought, writes the CCO of Saatchi & Saatchi New York.

To 'pop into culture' is thinking too small

To 'pop into culture' is thinking too small

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Our instant formula for success--tap into cultural tension, insert product and create impact--is shortsighted, writes the head of brand planning at Eleven.

Why Mother put a giant inflatable boob on the roof of a building

Why Mother put a giant inflatable boob on the roof of a building

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Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day.

6 Hollywood insights that can inspire the creative process

6 Hollywood insights that can inspire the creative process

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From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.

Why I celebrated iPhone's 10th birthday by buying a Pixel

Why I celebrated iPhone's 10th birthday by buying a Pixel

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When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.

How to be ageless in advertising

How to be ageless in advertising

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When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.

Dear Mr. Figliulo: Creatives don't own creative leadership

Dear Mr. Figliulo: Creatives don't own creative leadership

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Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs

50 first dates: Why digital marketing is so bad

50 first dates: Why digital marketing is so bad

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Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development

With creativity first, business will follow

With creativity first, business will follow

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Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

A few thoughts for Creatives about Data. Hey wait, come back!

A few thoughts for Creatives about Data. Hey wait, come back!

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Creatives have a tendency to roll their eyes when they hear the word Data, but it can often uncover truths that lead to unexpected places, writes the CCO of BBDO New York

Ad of the Week: 'A Love Story' signals an emotional comeback for Chipotle

Ad of the Week: 'A Love Story' signals an emotional comeback for Chipotle

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The 4-minute animated film is Ace Metrix's highest-rated QSR ad of all time, writes its VP of marketing

The patient pursuit of perfection

The patient pursuit of perfection

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The evolution of performance cycling can teach the brand-marketing community the much-needed value of marginal gains, writes the CCO of Critical Mass

The silent damage of a bad Chinese brand name

The silent damage of a bad Chinese brand name

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Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run

Why a total lack of perspective might be a good thing

Why a total lack of perspective might be a good thing

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Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing

Sometimes it's OK for it not to be about the work

Sometimes it's OK for it not to be about the work

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Every now and then a year comes along when the real world eclipses industry conversations, writes the managing director of TBWA\Chiat\Day New York

VR charged into Cannes like a raging bull

VR charged into Cannes like a raging bull

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The first review of the industry's VR work showcased a surprisingly mature medium, writes the co-founder of MediaMonks and inaugural president of Digital Craft at Cannes

Madonna Badger: Ads objectifying women should be rejected by Cannes

Madonna Badger: Ads objectifying women should be rejected by Cannes

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It's time the festival adheres to its own entry rules and withdraw ads that objectify women, writes the CCO of Badger and Winters and founder of #WomenNotObjects

Creative grads: It's time to risk reward

Creative grads: It's time to risk reward

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The co-founder and chief creative officer of Johannes Leonardo gives his top three tips for kicking off a rewarding creative career

Ad of the Week: Mercedes-Benz drives to 'The Future' with style and grace

Ad of the Week: Mercedes-Benz drives to 'The Future' with style and grace

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The 30-second spot featuring a self-driving car outperformed nearly 100 ads tested in the category, writes Ace Metrix's VP of marketing

Five ways to reverse advertising's 'less for more' trend

Five ways to reverse advertising's 'less for more' trend

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Spend is up, and recall is down. It's time to adopt new approaches to content distribution, writes Heat's managing director

GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish

GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish

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After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.

Ad of the Week: Gatorade's 'Never Lose the Love' inspires the young at heart

Ad of the Week: Gatorade's 'Never Lose the Love' inspires the young at heart

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The minute-long spot held viewers' attention and affection, writes Ace Metrix's VP of marketing

The Miles Davis take on creativity and data

The Miles Davis take on creativity and data

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By "playing what's not there," creatives can harmonize with analytics, writes Wunderman's global CCO

Isn't creativity already a force for social good?

Isn't creativity already a force for social good?

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Droga5's David Kolbusz and Dylan Williams remind Cannes judges that, while awarding work claimed to do good in the world is de rigueur, the very best commercial creativity has its own positive societal effect

McWhopper was optimistic, but REI was real

McWhopper was optimistic, but REI was real

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Why only one of these Cannes favorites truly rises to the level of greatness

Disarming America with humor

Disarming America with humor

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Satire should drive the narrative in the gun control debate, not fear, writes the CEO of School

Is data killing creativity?

Is data killing creativity?

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The CEO of Omnicom Digital examines the right brain/left brain arguments from each side

Cannes 2016 contenders: Leo Burnett predicts the winning campaigns

Cannes 2016 contenders: Leo Burnett predicts the winning campaigns

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Global CCO Mark Tutssel introduces the campaigns Leo Burnett believes are destined for glory next week

An editor's view of 2016's big political ads

An editor's view of 2016's big political ads

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Tried-and-true editing techniques take center stage in the most memorable ads of the primaries, writes the founder of post-production company PS260

Judging the ADC Awards: A suit's perspective

Judging the ADC Awards: A suit's perspective

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The president of Ming Utility and Entertainment on what it was like to judge her first creative awards competition

Protein World's revival of 'beach body ready' is a lesson for bland brands

Protein World's revival of 'beach body ready' is a lesson for bland brands

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Elmwood's "provocation director" is bored with the culture of apology in branding and advertising

10 things your junior creatives aren't telling you

10 things your junior creatives aren't telling you

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Yes, they judge you for not doing work anymore, says this Code & Theory copywriter

Ad of the Week: Grey Goose's lush fantasy sells the experience, not the product

Ad of the Week: Grey Goose's lush fantasy sells the experience, not the product

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Liquor brand scores high by taking research on Millennialls to hear, says Ace Metrix's VP of marketing

Why a Music Lion will mean more than a Grammy

Why a Music Lion will mean more than a Grammy

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The convergence of music and branding has never been more relevant, writes Grey's director of music and president of Cannes' first Music Lions

Agency name of the year: Joan

Agency name of the year: Joan

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A female-owned shop is opening in New York with a single client, its own diversity foundation and a moniker for the ages.

The new age of identity design

The new age of identity design

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Symbols have become more iconic, language more conversational and actions more playful, writes the creative director of Lippincott

Why the Post-it War makes me proud of my agency

Why the Post-it War makes me proud of my agency

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And it's not just because we're winning, writes the global CEO of Havas Worldwide

Why your 'innovative' marketing campaign failed

Why your 'innovative' marketing campaign failed

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Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing

The rise of the twentysomething creative class

The rise of the twentysomething creative class

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The founder and creative director of Mistress finds inspiration in the young

Ad(s) of the Week: Ford and Nissan take different paths to consumer success

Ad(s) of the Week: Ford and Nissan take different paths to consumer success

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Both ads scored high, but one hit home with people shopping for cars, says Ace Metrix's VP of marketing

Farewell to fidelity: I'm playi­ng the field

Farewell to fidelity: I'm playi­ng the field

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"I'm being unfaithful and, what's more, I'm loving it," says the global managing director of Diageo Reserve

Let's rejoice in the big idea

Let's rejoice in the big idea

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Without big ideas, we are left with lots of little ideas that do not add up to an organizing thought or a brand purpose,

Marvel vs. DC: May the best names win!

Marvel vs. DC: May the best names win!

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What gives one moniker greater power than another?

Ad of the Week: P&G dazzles again with "Thank You, Mom - Strong"

Ad of the Week: P&G dazzles again with "Thank You, Mom - Strong"

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Wieden + Kennedy delivers another knockout punch, according to Ace Metrix research

Ad narcissism: Why our industry should put down the mirror

Ad narcissism: Why our industry should put down the mirror

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Kate Nettleton, a strategy director at Bartle Bogle Hegarty, on why advertising should end its obsession with the reflecting pool

The unexpected win: Surviving a year in new business

The unexpected win: Surviving a year in new business

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The Martin Agency's senior vice president, director of new business shares her tips from inside the pressure cooker of the "most dangerous job" in advertising

Interruption is the new black

Interruption is the new black

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Battery's CCO says it's time for the next wave of interruptive digital advertising ... and a return of the creatives who know how to make it compelling

Do awards judges read headlines?

Do awards judges read headlines?

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Neglecting to include a headline in an ad reduces the chances of it being read. So why are creatives being encouraged to do so?

Making VR experiences that last 10 years, not 10 minutes

Making VR experiences that last 10 years, not 10 minutes

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It can't just be about spectacle, says Unit9 VR & Interactive Film Director Anrick Bregman

How to shoot, score and electrify like The Golden State Warriors

How to shoot, score and electrify like The Golden State Warriors

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Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco

Management tips from a #Girlboss

Management tips from a #Girlboss

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No longer are we willing to accept that we deserve less of anything because we're women, writes the president of Pitch

Drop the June Cleaver stereotype, please

Drop the June Cleaver stereotype, please

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Despite changing dynamics of modern families, advertising still largely holds mothers to unattainable standards of perfection, writes the managing director of Maxus Chicago

How I learned to stop worrying and get clients to fall in love

How I learned to stop worrying and get clients to fall in love

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The creative chief of RPA shares his top tips on how make a winning presentation

Where are all the female creative directors?

Where are all the female creative directors?

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My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible

There's a different kind of lightning in Seattle

There's a different kind of lightning in Seattle

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How to bring the city's culture of creativity and innovation into everything you do

Why it's time to ditch your five-year agency plan

Why it's time to ditch your five-year agency plan

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Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore." The managing partner at Forever Beta reflects on why agencies need to ditch their five-year plans as a result

What the Sistine Chapel can teach us about customer experience

What the Sistine Chapel can teach us about customer experience

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The 15th century chapel and its ceiling (painted a century later) demonstrate the difference between a user experience with great utility and one that also provides great content

Music is the ultimate universal language. You should be speaking it

Music is the ultimate universal language. You should be speaking it

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Why aren't more brands making noise at SXSW Music?

Tales from SXSW: I stayed in a twin bed and no one noticed

Tales from SXSW: I stayed in a twin bed and no one noticed

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Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive

5 ways brands can use design thinking to stand out at SXSW

5 ways brands can use design thinking to stand out at SXSW

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Droga5's executive design director critiques this year's activations in Austin

Show me your shittiest work

Show me your shittiest work

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It's a question more clients should ask, and agencies should be prepared to answer. Because perhaps your lowliest work says more about you than your highlight reel

Pulling back the curtain on the Andys judging

Pulling back the curtain on the Andys judging

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The president and chief executive of The Advertising Club of New York gives a behind-the-scenes look at the judging process of the 2016 International Andy Awards

It's not all about Millennials or Generation Z, people

It's not all about Millennials or Generation Z, people

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Age is just a number; needs, passions and goals are what brands should be focusing on, writes the chief strategy officer of Oliver UK

Why I'm starting my own agency

Why I'm starting my own agency

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And why I'm asking you to help name it

Cannes Lions rewards digital craft in 2016

Cannes Lions rewards digital craft in 2016

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The MediaMonks co-founder has been picked as president of the first Digital Craft jury for Cannes Lions Festival of Creativity. He explains what the new category means for the industry

Super Bowl is judgment day for advertising

Super Bowl is judgment day for advertising

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Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer

A super-experiential Super Bowl

A super-experiential Super Bowl

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Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School

Is the Super Bowl advertising's version of Renaissance fairs?

Is the Super Bowl advertising's version of Renaissance fairs?

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The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners

Creativity comes from space

Creativity comes from space

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Craig Davis: Techniques, tips and processes won't help you if you are constantly distracted by your own commotion

How to fight for your ads like Bruce Lee

How to fight for your ads like Bruce Lee

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Take out the enemy like a martial arts master, says Conversant's SVP of products

Reinventing the agency model for always-on production

Reinventing the agency model for always-on production

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For today's content creation, shops have to adopt a make-it-yourself mentality, says Deutsch's director of integrated production

Awards shows must spur the evolution of creativity

Awards shows must spur the evolution of creativity

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The CEO of the Advertising Club and the ANDY Awards responds to DDB's plan to cut back on awards submissions in 2016

In defense of industry awards: A response to Amir Kassaei

In defense of industry awards: A response to Amir Kassaei

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D&AD's leaders counter Amir Kassaei's suggestion that DDB will produce less awards submissions in order to stop what he has called "madness"

Remembering Bowie the tech innovator

Remembering Bowie the tech innovator

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From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward

David Bowie was as iconic as he was earconic

David Bowie was as iconic as he was earconic

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The music legend was as much about the way things looked as the way things sounded

Brand apologies in the human era

Brand apologies in the human era

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Candor is critical to good business in the age of the empowered consumer, stresses Lippincott's senior partner, design

Do less, brag more and party often

Do less, brag more and party often

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Geometry Global creative director gives you three resolutions you can actually keep

The six visual trends that will define 2016

The six visual trends that will define 2016

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Getty's director of visual trends reveals which images will resonate with consumers this year, and which brands are already on board.

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