Advertising news and opinion from international thought leaders | Campaign US

Why tight briefs are the best fit

The dangerous dance between data and creativity

Production representation in the boardroom isn’t optional anymore

Political advertising debases our profession

The rise of the real ad

Advertisers must do more to address the mental health crisis

You have to be bored with advertising before you can change it

Where is our generation’s Bill Bernbach?

Cannes Lions can be exceptional — if we view it with fresh eyes

Examining brand purpose over six years of Cannes Lions winners

Taking It to the street with renewed creativity — and greater impact

The creative revolution 2.0

Embracing creative technology

An experiential beer? Yes please!

Home alone: lost and found in New York

Creative champions: Winning hearts, minds and awards in OOH

Celebrating the everyday heroes of creative

This Cinco de Mayo, do more than just sell beer to the Latinx community

Back to the outdoors, for people and advertising

Lessons in creative leadership from a soccer legend

WFH: How are your creatives doing?

Creating a cult of creative effectiveness

Five new freedoms working from home gives creatives

Lessons in creative direction from Gaudi

Turning boredom into a tool for creativity

We're measuring experiential all wrong

Digital 40 over 40 celebrates diversity of thought

Why investing in indie filmmakers could get your brand an Oscar

What the hell is a creative strategist, and why should I care?

The right kinds of ads will take us to the stars

Under the influencers: what brands give up when they give in

Super Bowl LII ad review: Big Game vets weigh in on this year's offering

Super Bowl LII superlatives from VCU Brandcenter

In dark times, brands are turning to humor to lighten Super Bowl LII's mood

What to anticipate from influencer marketing in 2018

Like 6-second ads, this will only take a few seconds...

6 traits of a successful experiential campaign

A love letter to advertising

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

Planning is dead. Long live brand planning.

Think outside your vertical

Branding in chaos

One giant leap for Shonda Rhimes is a small step for ad-kind

The secret to great creative is...account people?

Can agencies compete on creativity alone?

Why we still need the big idea and how to get there

The value of crossover storytellers in a media agnostic world

Modernizing Madison Avenue: The importance of agency diversity

Why your iPhone is killing your creativity

Early Cannes prediction: The bronzed beauty and the silicone beast

Maximizing impact in your first 100 days

Want diverse, innovative agencies? Rein in ridiculous payment terms

How to future proof yourself

What winter? Big brands are diving into warm Web3 waters

A framework to define authenticity in marketing

What I learned leaving the agency world for tech

Brands can be better Latiné allies by embracing what matters to us

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