The smartest marketers know they can't just dump their message into the audience of influencers and hope for the best, says RPA's J Barbush.
A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.
With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.
How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network's global chief campaign officer has five points to consider.
Shorter ads won't fix the problem with low-quality ads, says the CEO of SmithGifford.
From pop-ups to takeovers, a variety of manifestations provide brands with scalable solutions that build loyalty and drive revenue, says PSFK's president.
Somewhere along the line, advertising became a dirty word, and trying to bridge a relationship on behalf of a brand was suddenly unacceptable and immoral, says the CEO of Havas Creative US.
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Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.
The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.
Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.
Inspiration, collaboration and innovation are more important than the old standbys of value, trustworthiness and consistency, says Mechanica's CEO.
Why doesn't the ad-supported world represent the world we actually live in, asks Vitro's CEO.
You can hire the best creative talent, but without a strong partnership with the account team, the venture won't succeed, says JWT Atlanta's CCO.
All industries are going through digital transformation, including creative agencies, says Mirum's CMO.
Ditching the creative foundation in favor of metrics? Think again, says Quigley-Simpson VP.
When advertisers engage crossover talent, they harness the power of formidable storytellers, says the founder of Independent Media.
As technology and globalization continue to change the corporate landscape, the pursuit of diversity in the agency world is more important than ever to drive creativity and innovation.
Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.
There is no better place to open an office than where the most inspiring work comes from--be it pop music or thought-provoking art.
D&AD doesn't have all the answers -- but we are trying to do something about it, writes its chief executive.
It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the consumer, writes the managing partner of Imprint.
Unpredictable, risky, raw -- this is what creativity at its best looks like.
When we use these hollow phrases, it's often in lieu of any original thought, writes the CCO of Saatchi & Saatchi New York.
Our instant formula for success--tap into cultural tension, insert product and create impact--is shortsighted, writes the head of brand planning at Eleven.
Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day.
From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.
When trust is eroded, there is no need to pay for a brand premium, writes the head of creative at Betaworks.
When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.
Carl Johnson, global CEO of Anomaly, takes issue with Mark Figliulo's argument that creative directors should be agency CEOs
Consumers shouldn't have to remind brands who they are every time they see them, writes Conversant's senior vice president of business development
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
Creatives have a tendency to roll their eyes when they hear the word Data, but it can often uncover truths that lead to unexpected places, writes the CCO of BBDO New York
The 4-minute animated film is Ace Metrix's highest-rated QSR ad of all time, writes its VP of marketing
The evolution of performance cycling can teach the brand-marketing community the much-needed value of marginal gains, writes the CCO of Critical Mass
Resonance China's Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run
Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing
Every now and then a year comes along when the real world eclipses industry conversations, writes the managing director of TBWA\Chiat\Day New York
The first review of the industry's VR work showcased a surprisingly mature medium, writes the co-founder of MediaMonks and inaugural president of Digital Craft at Cannes
It's time the festival adheres to its own entry rules and withdraw ads that objectify women, writes the CCO of Badger and Winters and founder of #WomenNotObjects
The co-founder and chief creative officer of Johannes Leonardo gives his top three tips for kicking off a rewarding creative career
The 30-second spot featuring a self-driving car outperformed nearly 100 ads tested in the category, writes Ace Metrix's VP of marketing
Spend is up, and recall is down. It's time to adopt new approaches to content distribution, writes Heat's managing director
After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.
The minute-long spot held viewers' attention and affection, writes Ace Metrix's VP of marketing
By "playing what's not there," creatives can harmonize with analytics, writes Wunderman's global CCO
Droga5's David Kolbusz and Dylan Williams remind Cannes judges that, while awarding work claimed to do good in the world is de rigueur, the very best commercial creativity has its own positive societal effect
Why only one of these Cannes favorites truly rises to the level of greatness
Satire should drive the narrative in the gun control debate, not fear, writes the CEO of School
The CEO of Omnicom Digital examines the right brain/left brain arguments from each side
Global CCO Mark Tutssel introduces the campaigns Leo Burnett believes are destined for glory next week
Tried-and-true editing techniques take center stage in the most memorable ads of the primaries, writes the founder of post-production company PS260
The president of Ming Utility and Entertainment on what it was like to judge her first creative awards competition
Elmwood's "provocation director" is bored with the culture of apology in branding and advertising
Yes, they judge you for not doing work anymore, says this Code & Theory copywriter
Liquor brand scores high by taking research on Millennialls to hear, says Ace Metrix's VP of marketing
The convergence of music and branding has never been more relevant, writes Grey's director of music and president of Cannes' first Music Lions
Symbols have become more iconic, language more conversational and actions more playful, writes the creative director of Lippincott
And it's not just because we're winning, writes the global CEO of Havas Worldwide
Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing
The founder and creative director of Mistress finds inspiration in the young
Both ads scored high, but one hit home with people shopping for cars, says Ace Metrix's VP of marketing
"I'm being unfaithful and, what's more, I'm loving it," says the global managing director of Diageo Reserve
Without big ideas, we are left with lots of little ideas that do not add up to an organizing thought or a brand purpose,
What gives one moniker greater power than another?
Wieden + Kennedy delivers another knockout punch, according to Ace Metrix research
Kate Nettleton, a strategy director at Bartle Bogle Hegarty, on why advertising should end its obsession with the reflecting pool
The Martin Agency's senior vice president, director of new business shares her tips from inside the pressure cooker of the "most dangerous job" in advertising
Battery's CCO says it's time for the next wave of interruptive digital advertising ... and a return of the creatives who know how to make it compelling
Neglecting to include a headline in an ad reduces the chances of it being read. So why are creatives being encouraged to do so?
It can't just be about spectacle, says Unit9 VR & Interactive Film Director Anrick Bregman
Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco
No longer are we willing to accept that we deserve less of anything because we're women, writes the president of Pitch
Despite changing dynamics of modern families, advertising still largely holds mothers to unattainable standards of perfection, writes the managing director of Maxus Chicago
The creative chief of RPA shares his top tips on how make a winning presentation
My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible
How to bring the city's culture of creativity and innovation into everything you do
Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore." The managing partner at Forever Beta reflects on why agencies need to ditch their five-year plans as a result
The 15th century chapel and its ceiling (painted a century later) demonstrate the difference between a user experience with great utility and one that also provides great content
Why aren't more brands making noise at SXSW Music?
Resolution Media's SVP of integration gives his keyword-enabled take on SXSW Interactive
Droga5's executive design director critiques this year's activations in Austin
It's a question more clients should ask, and agencies should be prepared to answer. Because perhaps your lowliest work says more about you than your highlight reel
The president and chief executive of The Advertising Club of New York gives a behind-the-scenes look at the judging process of the 2016 International Andy Awards
Age is just a number; needs, passions and goals are what brands should be focusing on, writes the chief strategy officer of Oliver UK
And why I'm asking you to help name it
The MediaMonks co-founder has been picked as president of the first Digital Craft jury for Cannes Lions Festival of Creativity. He explains what the new category means for the industry
Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School
The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners
Craig Davis: Techniques, tips and processes won't help you if you are constantly distracted by your own commotion
Take out the enemy like a martial arts master, says Conversant's SVP of products
For today's content creation, shops have to adopt a make-it-yourself mentality, says Deutsch's director of integrated production
The CEO of the Advertising Club and the ANDY Awards responds to DDB's plan to cut back on awards submissions in 2016
D&AD's leaders counter Amir Kassaei's suggestion that DDB will produce less awards submissions in order to stop what he has called "madness"
From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward
The music legend was as much about the way things looked as the way things sounded
Candor is critical to good business in the age of the empowered consumer, stresses Lippincott's senior partner, design
Geometry Global creative director gives you three resolutions you can actually keep
Getty's director of visual trends reveals which images will resonate with consumers this year, and which brands are already on board.
The industry has benefited from strong female leadership. The creative director at Possible is looking for more women peers
The 'party game for horrible people' has a lot to teach us about taking risks and throwing out the rule book
The global chief strategy officer at Havas Media Group argues that the long-term brand view is in danger of being forgotten in our real-time digital world
Why more brands should pay as much consideration to "play" value as "brand benefit"
Three leading child development scientists offer some ideas on how to advertise to kids better
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