By embracing mascots as dynamic ambassadors, brands can stand and foster more emotional connections.
Steps to crafting a platform that defines your brand’s essence.
PRWeek’s Diana Bradley tries to make sense of the group’s first big meme, and she urges marketers to follow suit.
It doesn’t have to cost a fortune to bring a smile to people’s faces and create positive associations for your brand.
Brands need to seize the opportunity as increased coverage and availability of women’s sports supercharges fandom, writes Clare Hines.
Before committing marketing budgets to logo placements and pouring rights, brands must first challenge themselves to understand the cultural landscape of the event, and their community within it.
Here’s why media companies are heavily courting 50+ viewers.
With World Aids Day taking place next week, it’s time for the industry to do more to support people living with HIV.
Military experience comes with technical, leadership and team-building skills. The marketing industry could benefit from ramping up efforts to recruit vets.
PR pros must use their skills to address how antisemitism is held apart from other forms of racism and injustice, says Fenton’s Jennifer Hahn.
It’s almost 2024. It’s time to add accessibility to the equation.
How can we take on the creative challenge of Bi+ representation?
Balancing personal emotions with professional objectivity.
In this case, progress is definitely preferred over perfection.
In defense of putting our defenses down.
A new study reveals what consumers really think.
Marketers want to talk to Hispanics, but grouping us by that term is not the answer.
Speaking through, not to, U.S. Hispanics/Latinos.
After three years, the 4A’s still finds a significant lack of diverse representation at the most senior levels of agency communities.
Three tips for making it easy for those who are closeted to come out at work.
Here’s how marketers can fight fear and fatigue.
For every hit show created by underrepresented people, there’s another of equal quality that receives critical plaudits only to get abruptly canceled without a word about why or how.
Too often, global brands opt for a cultural shorthand in Asia, causing misappropriation or offence through lazy use of tropes, says this design expert. Here's how to avoid it.
A call to action to close out Jewish American Heritage month.
For LGBTQIA+ customers, the stakes are high and the ball is in Target's court.
We don’t just exist during the month of May.
The stakes are higher than ever in 2023.
Military language proliferates in marketing culture – and the nature of these words carry impact.
And how can we fix it?
Our industry depends on people who redefine living.
During this year’s Women’s History Month, the CEO of global design firm Turner Duckworth reflects on the unexpected support systems that made her the person she is today.
Agency leaders that wear two hats are often the best equipped, well-rounded and prepared for any situation.
The best creative minds are adept at applying cross-cultural insights to navigate the challenging world of advertising.
In this poem, Sarah Collins, copywriter at Partners + Napier, encapsulates how women have always pushed through obstacles — and calls for future generations to rise and do the same.
The answer is simple — but it is also so difficult that it might very well be impossible.
Gen Z's unwavering expectations for brands during Black History Month: Action over performative allyship
Gen Z’s expectations for how brands should activate around Black History Month has influenced a larger consumer expectation. It’s time for brands to revisit their commitments made in 2020 and lead with action instead of false promises.
We found ways to prioritize funding and staff time to deliver the impact we needed.
There is a lack of infrastructure for brands to authentically connect with Arabs and Muslims in America.
There are many of us in this community who are willing to help.
Here are four lessons from the Year of Benito to create successful Hispanic engagement in 2023 from Andy Checo.
Replacing employees can be costly for companies, meaning there are clear benefits to keeping staffers’ career, emotional, financial, mental and physical well-being in mind, says Chasing the Sun’s Mark Mohammadpour.
As women and minority viewership grows, diversity remains scarce among the pool of Super Bowl commercial directors.
How to solve the cultural gap between creative and production.
A passionate feminist with unconventional and radical views for her time, Helen Lansdowne Resormentored and promoted a generation of women to positions of power and prominence in advertising.
A united and educated front is the only way we'll be able to jump over the barriers often imposed when it comes to featuring us in the work.
After more than 20 years in the industry, GALE executive creative director Geoff Edwards discusses how he stays relevant as the marketing world evolves.
Diverse, intersectional perspective can lead to creative work that resonates.
Brands will win or lose market share based on how well they adapt their marketing strategies to engage, represent and authentically serve a diverse audience.
The RFP process is painful, time consuming and traumatic — for all parties involved.
A New York Fashion Week post-mortem from KWT Global’s Jessica Spar.
After an incredible and sometimes challenging month of living and working abroad with my family and young children, I’m here to tell you: DO IT.
Girls and women who do not fit within the expected interpretation of femininity experience bias and lack of acceptance.
When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.
Hispanic Heritage Month should remind us that multicultural audiences are becoming the mainstream.
People don’t just hate us because we bombard them with intrusive advertising; it’s because we don’t talk about them like they are humans.
Ezra Gonzalez explores his identity as a British, Jewish and Mexican man living between two cultures — and how his heritage shapes his views on Hispanic Heritage Month.
The Latin community is a sleeping giant that is about to be awoken, and corporate America must get ahead of its demand for equality and representation.
Can the creative industries solve their culture, talent and inclusivity problems by relying less on expensive degrees and more on things that matter?
Brands have a long history of changing perceptions on key societal topics through marketing.
Most brands’ approaches to accessibility can best be described as haphazard — but the path is relatively straightforward.
The trickle down effect of a positive work culture will improve every aspect of your business.
"This might be an unpopular opinion, but I don’t get the ‘quiet quitting’ thing," says the chief executive of Tin Man Communications.
It's how marketers can develop the empathy, strategy and tactics to effectively advocate on our behalf.
Black and Brown inclusivity is still missing in the ad industry.
VMLY&R’s Carrie Patterson Reed writes about how she hopes the industry will learn and move on from the past few tumultuous years.
The overturning of abortion rights in the U.S. raises big considerations for companies around employee travel.
Aligning awards, events and the industry with actionable inclusion.
Now more than ever we need to speak more bluntly to women about their health and address some painful facts rather than resort to unhelpful typecasts and stereotypes.
The best leaders are those who are not afraid of being wrong.
If a little appreciation can go a long way, a steady drumbeat of appreciation can transform an entire organization.
It’s more urgent than ever for women to reclaim the narrative around our health.
Join me in a commitment to flood our newsfeeds with powerful, positive, and truthful representations of trans and queer joy.
A guide to working remote and extending a vacation destination effectively.
What sets us apart is what can bring us together
Since our industry only seems willing to solve problems when they’re in a creative brief format, I gave it a go here.
Consumers want real solutions — not empty statements.
For leaders in the ad industry looking for ways to better support the AAPI community and advance broader cultural understanding and acceptance among staff, here’s where to start.
Finding ways to help employees forge connections helps to cultivate a sense of belonging and connectivity, needed more than ever as we continue to adapt to hybrid work.
2020 was a turning point, but we need more than the energy we create amongst ourselves to rise up and influence change broadly.
The impending Roe v. Wade court decision is going to make gender disparities in our industry exponentially worse.
Being a woman in the business world levies a mental tax that can ultimately impact productivity and performance.
Only a mentor who reflected some of my experiences could have helped me navigate tough situations at work without slowly erasing myself to fit in.
Mental health policy and programming in the workplace must play a bigger role as modern workforces continue to evolve
Studies show that top executives have the greatest impact on worker satisfaction and health, from modeling a healthy work-life balance to prioritizing employee health in the workplace, says M&C Saatchi Sports & Entertainment’s Steph Lund.
A few workplace shifts could go a long way to retain this younger cohort.
Starting with a more equitable pay structure.
As common as miscarriage is, strong workplace policies that support employees and their partners when they experience this loss are unfortunately not.
When companies stress and reward productivity, it’s easy to ignore individual needs in an effort to be valued.
We need to recognize women for their contributions and ensure a road without obstacles to the top.
We need an unbiased phrase that recognizes that we get to step away from work — no matter where our work takes place.
72andSunny CEO Evin Shutt explains how the agency is adapting its policies and benefits to better support employees.
It’s clear that many people don’t truly understand what DE&I means, Grey Group’s Yolanda Haynesworth writes.
If being purpose-driven is all the rage, why do we seem more disengaged and disconnected than ever at work?
Burnout is real, but it’s also avoidable.
It’s our responsibility to support transgender employees.
There is tons of creativity in client entertainment that doesn’t involve drinking.
In the pop culture machine of Adland, LGBTQ+ contributions still aren’t fully realized.
Diversity, equity, inclusion and belonging is a business imperative.
Don’t dodge the unfamiliar or unexpected; that’s how opportunity is packaging itself these days.
Keeping “Brown'' lowercase is another attempt to strike out cultural experiences that define our beliefs, attitudes and values.
Not doing so will impact their bottom lines.
Vulnerability is necessary, especially in the moments when it’s raw and feels impossible to share.
We need to make it easier to be a working mother in all businesses, including ours.
Expressing genuine appreciation became personal practice and a business strategy for me during COVID-19. I hope we’ll all keep saying thank you – and meaning it – moving forward.
The new CEO
US Latinos have become a demographic force to be reckoned with, but there is still a noticeable absence in stories that genuinely reflect their culture, realities and aspirations.
Higher titles and compensation are easy ways of explaining BIPOC job movement, but they are an oversimplification.