Headshot of Geoff Edwards

How to future proof yourself

After more than 20 years in the industry, GALE executive creative director Geoff Edwards discusses how he stays relevant as the marketing world evolves.

Hand holding compass

A framework to define authenticity in marketing

How can brands develop work that is considered authentic if they don’t know what authenticity means? Here are five characteristics to consider.

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Brands can be better Latiné allies by embracing what matters to us

In their efforts to avoid controversy, brands are ignoring issues that Latinés care about.

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Why the part-time creator is your company's secret weapon

The future of work is digital, co-created and shared. Why wouldn’t you want employees at the center of this movement at your organization?

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It’s time to reconsider influencer exclusivity demands

By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts.

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How brands can combat a recession through Singles Day

The managing director of Hylink on three takeaways for brands this 11/11 season.

Midterms 2022

Political advertising debases our profession

The current state of political advertising exploits and hardens the coarseness of our civil discourse.

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How Abercrombie could have avoided its near-fatal collapse

To be successful brand transformations require deliberate work and a long-term commitment from both brand and agency.

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Community-led creative can better support LGBTQ+ audiences

Diverse, intersectional perspective can lead to creative work that resonates.

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Redefining multicultural marketing as the new mainstream

Brands will win or lose market share based on how well they adapt their marketing strategies to engage, represent and authentically serve a diverse audience.

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Death to the RFP

The RFP process is painful, time consuming and traumatic — for all parties involved.

Corina Mihaila Larpin modeling at New York Fashion Week

Is the anti-influencer movement really upon us?

A New York Fashion Week post-mortem from KWT Global’s Jessica Spar.

Ashley Campbell and her two children

How working moms can truly work from anywhere

After an incredible and sometimes challenging month of living and working abroad with my family and young children, I’m here to tell you: DO IT.

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Brittney Griner and the girls we forgot to represent

Girls and women who do not fit within the expected interpretation of femininity experience bias and lack of acceptance.

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​​Crafting culturally authentic ads that appeal to everyone

When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.

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Multicultural marketing is mainstream marketing

Hispanic Heritage Month should remind us that multicultural audiences are becoming the mainstream.

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Why does everybody hate advertising?

People don’t just hate us because we bombard them with intrusive advertising; it’s because we don’t talk about them like they are humans.

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Finding solid ground in my Hispanic-Jewish-British heritage

Ezra Gonzalez explores his identity as a British, Jewish and Mexican man living between two cultures — and how his heritage shapes his views on Hispanic Heritage Month.

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Latines can end white cronyism in advertising

The Latin community is a sleeping giant that is about to be awoken, and corporate America must get ahead of its demand for equality and representation.

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Talent? Required. Degrees? Not so much

Can the creative industries solve their culture, talent and inclusivity problems by relying less on expensive degrees and more on things that matter?

Scrabble pieces spelling out "Mental Health Matters"

Advertisers must do more to address the mental health crisis

Brands have a long history of changing perceptions on key societal topics through marketing.

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Why is accessibility an afterthought for marketers?

Most brands’ approaches to accessibility can best be described as haphazard — but the path is relatively straightforward.

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Perks, profits, and the pursuit of happiness at work

The trickle down effect of a positive work culture will improve every aspect of your business.

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Quiet quitting? I loudly disagree

"This might be an unpopular opinion, but I don’t get the ‘quiet quitting’ thing," says the chief executive of Tin Man Communications.

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Why listening to Black audiences can be just as powerful as advocacy

It's how marketers can develop the empathy, strategy and tactics to effectively advocate on our behalf.

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We are more than ‘other’

Black and Brown inclusivity is still missing in the ad industry.

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What’s next?

VMLY&R’s Carrie Patterson Reed writes about how she hopes the industry will learn and move on from the past few tumultuous years.

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Tear up your corporate travel plans after the fall of Roe

The overturning of abortion rights in the U.S. raises big considerations for companies around employee travel.

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The pageantry paradigm

Aligning awards, events and the industry with actionable inclusion.

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In a post-Roe world, we need to be better at marketing healthcare to women

Now more than ever we need to speak more bluntly to women about their health and address some painful facts rather than resort to unhelpful typecasts and stereotypes.

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Why being bold during uncertainty makes you a better leader

The best leaders are those who are not afraid of being wrong.

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Appreciate talent and they’ll appreciate you back

If a little appreciation can go a long way, a steady drumbeat of appreciation can transform an entire organization.

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Speaking for ourselves

It’s more urgent than ever for women to reclaim the narrative around our health.

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Making social media more welcoming for trans and nonbinary people

Join me in a commitment to flood our newsfeeds with powerful, positive, and truthful representations of trans and queer joy.

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Hot employee summer

A guide to working remote and extending a vacation destination effectively.

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You're the difference

What sets us apart is what can bring us together

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How to get your employees to share fewer depression memes

Since our industry only seems willing to solve problems when they’re in a creative brief format, I gave it a go here.

Lola Bakare

Lessons for marketers from brands that have gotten Pride Month right

Consumers want real solutions — not empty statements.

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I challenge my team to be better global citizens. Here’s how you can, too.

For leaders in the ad industry looking for ways to better support the AAPI community and advance broader cultural understanding and acceptance among staff, here’s where to start.

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Creating a more AAPI-friendly workplace

Finding ways to help employees forge connections helps to cultivate a sense of belonging and connectivity, needed more than ever as we continue to adapt to hybrid work.

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We haven’t made enough progress for AAPIs in advertising

2020 was a turning point, but we need more than the energy we create amongst ourselves to rise up and influence change broadly.

Abortion rights demonstrator holding a protest sign featuring a bloody coat hanger and the words "NEVER AGAIN"

Why agencies can’t stay silent on Roe v. Wade

The impending Roe v. Wade court decision is going to make gender disparities in our industry exponentially worse.

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The gender tax: How much are you willing to pay?

Being a woman in the business world levies a mental tax that can ultimately impact productivity and performance.

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From misfit to MVP: The audacity to thrive as yourself

Only a mentor who reflected some of my experiences could have helped me navigate tough situations at work without slowly erasing myself to fit in.

Scrabble pieces spelling out "mental health"

Mental health policy and programming in the workplace must play a bigger role as modern workforces continue to evolve

Studies show that top executives have the greatest impact on worker satisfaction and health, from modeling a healthy work-life balance to prioritizing employee health in the workplace, says M&C Saatchi Sports & Entertainment’s Steph Lund.

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Remote Gen Z

A few workplace shifts could go a long way to retain this younger cohort.

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We need to do more to uplift freelance artists

Starting with a more equitable pay structure.

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Let’s normalize miscarriage leave policies

As common as miscarriage is, strong workplace policies that support employees and their partners when they experience this loss are unfortunately not.

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We need to walk the walk on mental health in the workplace

When companies stress and reward productivity, it’s easy to ignore individual needs in an effort to be valued.

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‘Thanks’ just isn’t enough

We need to recognize women for their contributions and ensure a road without obstacles to the top.

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Why the out of office alert is out of touch

We need an unbiased phrase that recognizes that we get to step away from work — no matter where our work takes place.

Evin Shutt

Freedom, flexibility & recovery

72andSunny CEO Evin Shutt explains how the agency is adapting its policies and benefits to better support employees.

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Does anyone really get DE&I?

It’s clear that many people don’t truly understand what DE&I means, Grey Group’s Yolanda Haynesworth writes.

Derek Newberry, senior director, org and culture design at Co:collective.

How to do organizational purpose the right way for your people

If being purpose-driven is all the rage, why do we seem more disengaged and disconnected than ever at work?

Michael Watts, CEO, Hook

Why I gave my entire agency one month off – no strings attached

Burnout is real, but it’s also avoidable.

Jenn Renoe

The power to raise change

It’s our responsibility to support transgender employees.

Dylan Conroy, Chief Revenue Officer, The Social Standard

A reflection on Dry January, from a sober media sales guy

There is tons of creativity in client entertainment that doesn’t involve drinking.

Do the WeRQ

In 2022, we're queer – but are we really here?

In the pop culture machine of Adland, LGBTQ+ contributions still aren’t fully realized.

Simon Fenwick 4As

​​More talk, more action

Diversity, equity, inclusion and belonging is a business imperative.

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Why the Great Resignation is a Great Opportunity

Don’t dodge the unfamiliar or unexpected; that’s how opportunity is packaging itself these days.

Dania Aguayo, VP, multicultural and brand strategy, Hero Collective

Why not capitalizing “Brown” erases cultural history

Keeping “Brown'' lowercase is another attempt to strike out cultural experiences that define our beliefs, attitudes and values.

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6 ways brands can reach Asian communities

Not doing so will impact their bottom lines.

Jen DaSilva, President, Berlin Cameron

Has the pandemic set back my path to vulnerability?

Vulnerability is necessary, especially in the moments when it’s raw and feels impossible to share.

Making advertising work for working moms

We need to make it easier to be a working mother in all businesses, including ours.

Credit: Courtney Hedger

Forging a grateful future

Expressing genuine appreciation became personal practice and a business strategy for me during COVID-19. I hope we’ll all keep saying thank you – and meaning it – moving forward.

Chief Everyone Officer

The new CEO

Michael Roca, managing director, multicultural media planning and buying, PHD USA

US Latino stories…¿Adónde estás?

US Latinos have become a demographic force to be reckoned with, but there is still a noticeable absence in stories that genuinely reflect their culture, realities and aspirations.

Myron King, chief integration officer, VMLY&R

Retaining BIPOC talent: It’s more than money

Higher titles and compensation are easy ways of explaining BIPOC job movement, but they are an oversimplification.

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Approaching planning like a GPS

Why marketers need to ditch the annual planning cycle.

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Pausing our collective urge to Ted Lasso

Please, I beg of you, not so fast.

Marina FIlippelli, CEO, Orcí

We don’t care what you call Hispanic Heritage Month

We care that you “celebrate it” (and us) by doing something meaningful.

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I was a young ad exec working in Midtown when the planes hit

Here are a few life lessons I carry 20 years later.

Eric Rojas, co-founder and CCO, Six+One

To make real change, agencies must commit to a cause

Agencies should be defined by the causes they support as much as the clients they represent — maybe more so.

Eva McCloskey, managing director, Academy of Interactive & Visual Arts

Home alone: lost and found in New York

The story of a trip on home turf to nowhere to reignite inspiration.

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How can you tell a diverse story without diverse storytellers?

Many of us are overlooking people with neurodifferences.

Jessika Janene, VP, creative director, Chemistry

Transitioning towards truth

As an individual, an industry and a community.

Let’s talk about sex

An LGBTQ+ education for brands

Where are all the Black-owned creative agencies?

Stop paying lip service to agency and supplier diversity — just start hiring.

Jim Misener, principal/president, 50,000feet

The future and you

As we re-imagine our lives after the pandemic, there’s no better time to reflect on our role in building environments where everyone can thrive.

Fatherhood: from a Black Father’s POV

Black leaders at VMLY&R share what fatherhood means to them.

Lorraine Twohill, chief marketing officer, Google

All in, together

By sharing what we have learned, we call on the industry to tap into our collective responsibility to make work where everyone feels seen.

Michael Roca, managing director, multicultural media planning and buying, PHD USA

Can we finally leave the marketing calendar behind this Juneteenth?

Representing Black culture is a social responsibility and a business imperative that goes well beyond the 30-some days currently allotted to it.

Calling all learners

Learning is how you develop great relationships and make incredible creative work that wins.

How to hybrid

The changing face of the agency office.

Macaela VanderMost, executive creative director and founder, Newfangled Studios

The ally marketer's guide to queer subculture on TikTok

A letter from the desk of a lesbian creative director.

Sitting Still

The transition back to the office will hopefully leave us with a work experience that melds the best of both worlds.

Cathy Butler, CEO, Organic

What’s your origin story?

We need to create opportunities to give voice to others to ask and share their own origin stories.

Having urged everyone off the sidelines, it’s time we heed our own advice

We need to act with urgency without mindlessly rushing forward, issuing statements for the sake of appearances. Words matter, but actions matter more, say True Mosaic cofounders Emily Graham and Bia Assevero.

Nami Soejima, SVP of strategy, UM

Being an Asian woman executive in the United States

The combination of bamboo and glass ceiling make it incredibly difficult to climb to the top.

AAPI Representation on screens and in the boardroom

While Asians might over-index at senior- to mid- levels and below, there’s not enough representation at the very top.

Credit: Anthony Tran

We may be breaking the stigma, but we still need to fix the system

Have we really made much progress in supporting or addressing the actual mental health of our colleagues and employees?

Raising the voices of Asian women in media and technology

In my country, when you are ignored, you try harder and shout louder.

Credit: Alex Pasarelu

Marketers: It’s time to start being real with moms

Motherhood is just one part of our identity.

This Cinco de Mayo, do more than just sell beer to the Latinx community

This past year has provided great examples of how brands can push culture forward.

Credit: Leon Overweel

'Latinx' and its role in authentic brand strategy

Hispanic identity is complex, fluid and continuously evolving.

Julia Huang, CEO, Intertrend Communications

Beyond hashtags: Solidarity against Anti-Asian violence

Let’s take this opportunity to start a genuine effort to end systematic racism in our industry and country.

Racism is a virus, not Asians: #StopAAPIHate

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.

A challenge to our industry from an invisible minority

The AAPI community’s existence cannot be conditional or dismissed.

Credit: Etienne Girardet

Talent is the Answer

Strategies for attracting and retaining talent today.

Michelle Tang, CMO, Digitas North America

We belong in the C-suite

It’s time for Asian Americans to speak up.

Credit: Unsplash

For Women, ‘doing it all’ comes at a cost

When your normal sanctuaries are off-limits, how do you make time for yourself?

Companies need to think carefully about hybrid work models

If employers are really committed to a hybrid workplace, they will ensure remote workers are treated fairly.

Starting your first job in a pandemic

Gen Z is entering the workforce remotely — and it hasn’t been easy.

Reinventing the office

A year of lockdown has reshaped the industry — in some cases, for the better.

No time to waste: We must get women back into the workforce

Three things the ad industry can do to stem COVID’s setback of women in the workforce.

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Building on the momentum of Black storytelling

The appetite for Black stories has crossed over to mainstream appeal.

Addressing agency burnout

As most of us continue to work from home, agency leaders must focus on our people.