Building on the momentum of Black storytelling
The appetite for Black stories has crossed over to mainstream appeal.
Why NFTs have endless possibilities for brands
Brand marketers should take notice of this space.
How voice will transform the brand toolkit
The traditional brand toolkit is a linear, one-way dialog, while voice enables an inherently two-way, responsive, proactive and social experience.
Why mega-famous creators don’t define influencer marketing
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
How the plant-based trend found its roots in fast food
As fast food brands capitalize on the growth of plant-based diets, they have the scale to take a growing movement mainstream
Blended experiences are the branding medium of the future
Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board.
Four ways to drive success this holiday season
With foot traffic down, features like buy now, pay later and click-and-collect will be critical to success this holiday season
Will Covid-19 turn Black Friday into a black hole?
Global ecommerce data indicates a safe harbor for holiday spend
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No time to waste: We must get women back into the workforce
Three things the ad industry can do to stem COVID’s setback of women in the workforce.
Addressing agency burnout
As most of us continue to work from home, agency leaders must focus on our people.
Generosity is a leader’s best quality
All leaders should be re-examining their own styles this year with an eye toward generosity, understanding and humanity.
Christian Juhl on why leaders should encourage positive agitation
We need to preserve our ability to respectfully disagree, for the sake of better creativity.
The awakening of my immigrance
I realized how important it is to claim your identity, so others can see theirs not as a source of weakness, but strength too.
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Here’s the advice that gave me the courage to buy out my partner during a pandemic
If you stay open to learning new things, especially in times when it may seem terrifying, your career can evolve in ways you never would have imagined.
What brands are missing about women and COVID-19
Added burdens are slowing even Super Moms down, but marketers can help
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
The Case for Experience in 2018
Here are three areas that RAPP's global CEO is resolving to be more tuned into, and part of the solution for.
4 lessons for male mentors who work alongside women
Without men, we can't make our workplaces safer and more equitable for women, says Eleven's chief growth officer.
Curious Collaborators: the new agency rock stars
In an environment where change and innovation are valued so highly, we need to hire people who aren't spending their days defending the way things are done, says RPA's COO.
How to make your agency extraordinary
Employees and clients need to know agencies are serious about protecting our greatest assets: each other.
Create entertaining, sexy ads to lure millennials...or let them do it for you
The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.
Women in advertising: what the glass ceiling gave us
It's imperative that we're honest about how discrimination is still impacting women in the workplace, says Quantcast's VP of marketing.
Your career is a collective effort
Arnold Worldwide's new U.S. CCO gives credit where credit is due.
No, let's not take a step back
Hey, "Big Picture Guy," your timing stinks.
What marketers can learn from Lavar Ball
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
Why innovation stalls without diversity
Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.
How influencer marketing created a disaster in the Bahamas
The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.
Top 10 talks of TED2017: It's going to be OK, folks
O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism.
A rebuttal to Steve Connelly: Remote talent can define culture
There can be communication challenges, but you can achieve 'togethering' with a virtual employee structure, writes the co-founder and CEO of Clever.
How to have a killer career without killing yourself
Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.
Save the people: The environmental movement needs a new tagline
It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.
When black and brown is not enough
Pepsi's epic failure is emblematic of the problems of a monocultural workplace, writes the founder and CEO of Reframe The Brand.
This Equal Pay Day, work to align perception with reality
Only 23 percent of women in media, advertising and creative positions believe that their pay is equal to their male peers, writes the president of Domus.
If 50 is the new 40, then what does that mean for 40?
There is an ongoing perception that being young equates to digital prowess, but experienced candidates also know how to get a project across the finish line, writes the global chief experience officer at SapientRazorfish.
Why an 'orchestrator' may be a CMO's most important hire
Collaboration is the golden word, but how do you get everyone working in harmony to do the best for the client, asks the founder of Sunday Dinner.
Embrace RealEquality and redesign the future to be as much female as it is male
Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.
How Cannes is opening the door to women in creative
The benefit of even the smallest moment of networking for anyone who feels professionally isolated is transformative, writes the global chief strategy officer of BBH Group.
Leaving the US: What to expect from a job abroad
Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.
ANA report: A cure for what ails you?
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
With creativity first, business will follow
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo
Creating culture without breaking the bank
Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability
Marketers should wait 30 days before trying to make a mark
"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role
Time to leave your agency? 5 questions to ask.
Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director
Why you should break up with your 'meh' agency job
A strategist from Pitch outlines five ways your life will be better without it
Creative grads: It's time to risk reward
The co-founder and chief creative officer of Johannes Leonardo gives his top three tips for kicking off a rewarding creative career
GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish
After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.
Avoid hiring talented jerks ... They'll destroy morale
Monster's marketing chief explains why great teams build great brands
Tamara Ingram: How to get more women in creative departments
JWT's chief executive, will debate how we can recruit, retain and develop female talent with a panel of creative women at the IPA and 4A's 'World Wise Women' session in Cannes. To set the scene, she shares her top tips on how to get more women in creative departments
Handling PR for The Greatest
PR veteran Alan Taylor remembers hanging with Muhammad Ali (then Cassius Clay) in the '60s and publicizing his iconic world-title fight with Sonny Liston.
Dear Class of 2016: Here's what we need
An open letter to this year's graduating class from the partner and chief content officer of Eleven
There are no bad days in advertising
A visit with two wounded warriors helped the CCO of White64 put things into perspective
Agency name of the year: Joan
A female-owned shop is opening in New York with a single client, its own diversity foundation and a moniker for the ages.
Why the Post-it War makes me proud of my agency
And it's not just because we're winning, writes the global CEO of Havas Worldwide
Why the marketing industry is failing to attract the best and brightest talent
The marketing industry is nothing without the right talent. The global marketing director of Travelex believes we're not doing enough to face up to the massive challenges ahead
Why agencies lose out on international talent
Overseas creative candidates are often overlooked for all the wrong reasons, writes executive recruiter and president of Sasha the Mensch
The unexpected win: Surviving a year in new business
The Martin Agency's senior vice president, director of new business shares her tips from inside the pressure cooker of the "most dangerous job" in advertising
How to shoot, score and electrify like The Golden State Warriors
Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco
Where are all the female creative directors?
My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible
Why it's time to ditch your five-year agency plan
Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore." The managing partner at Forever Beta reflects on why agencies need to ditch their five-year plans as a result
How the 4A's is tackling the overtime issue in Washington
The 4A's SVP of government relations details the impact new labor policy could have on the industry and how agencies can respond to Washington's controversial proposal
Agency survival depends on liberating talent
Most shops squander talent and leave little room for creativity and growth, writes the CEO of productivity training company AgencyAgile
Why 'digital strategy' should be nixed from your lexicon
It's become shorthand for anything digital, but when technology truly connects, consumers take notice, writes the director of strategy for Siegel+Gale
Three years in, one CEO's lessons
The CEO of The Martin Agency offers some insights from the corner office
Are agencies missing the real opportunity to do good?
The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more
Why I'm starting my own agency
And why I'm asking you to help name it
The power of introversion: Must you be outgoing to be creative?
Do the best creative ideas come from outgoing people, asks a digital analytics lead at Bartle Bogle Hegarty London
Do less, brag more and party often
Geometry Global creative director gives you three resolutions you can actually keep
Why I'm no longer looking for female role models
The industry has benefited from strong female leadership. The creative director at Possible is looking for more women peers
Next year, our industry needs to get real
We've done nothing to allay the frustrating blight on the work that we do so passionately and doggedly, argues the co-founder of School
In a year of mega-mergers, strong cultures are the only way forward
Retaining talent in a time of change, make sure your employees know what your company stands for
Is strategy an endangered species in media agencies?
The global chief strategy officer at Havas Media Group argues that the long-term brand view is in danger of being forgotten in our real-time digital world
On partnership with Pat Fallon and death in advertising
"If fault matters, it was my fault. And now Pat's gone, and we never reconciled," says Andy Berlin
How to wow at your next business meeting
Havas Worldwide's global CEO says meetings should be intense, collaborative opportunities
Why marketers need to get to know SWANKs
Non-traditional choices for women, such as not having kids, are becoming more mainstream, which is something the industry needs to recognize, writes Mullen Lowe's chief growth officer
What's in a name?
Absolutely nothing, says FCB's global chief talent officer, yet name-based bias happens much too often
The benefits of change: How the 3% Conference helped remake our agency
Eleven's CEO discusses the self-reflective process required to turn best intentions into realized diversity goals
Collaboration is easy, ideas are the hard part
At a time when the advertising industry is obsessed with collaborating, Gerry Graf reminds us how groupthink can lead to mediocrity
Get lucky, win pitches
Luck isn't entirely random -- there are ways of generating it, says FCB West's SVP, business development
Snooze, you lose? The changing dynamics of the agency workplace
The divisive issue of napping represents a wider cultural and generational shift at work, says MRY's chief strategy director
Strategy and production: No longer ships in the night
In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director
The magic formula for winning awards
The One Club's CEO offers his "best ever" advice on how to make the award entry process more effective and less arduous
Putting yourself out there: How to find the perfect mentor
In advertising, the right mentor can provide the much-needed support to quell self-doubt, says Deutsch LA's group strategy director
The magic formula for hiring talent? There isn't one
Agencies are constantly on the hunt for great talent, but recruiting is rarely a rational process, says Martin's director of recruitment
How to make ordinary talent extraordinary
If leaders look after their existing employees, they may find there isn't a talent deficit after all, says Havas Worldwide's global CEO
Creativity can and should be taught
Organizations must put creativity at their heart, but that requires more than hiring great creative leadership, says WeTransfer's CEO and founder
Ideas aren't the hard part -- they are the commodity
Razorfish's global CCO says the dynamic of supply and demand has shifted, and agencies must adapt
Managing technologists by day, coaching a junior-league basketball team by night
A Father's Day reflection on leadership, teamwork and the freedom to make mistakes
At Cannes, let's celebrate the value of creative ideas
If you're spending more time trying to win a Lion than creating work that sells, you're doing it wrong
Opening my mind and closing my shop
Matthew Bull reflects on the painful decision to close his agency after just three and a half years
The top 5 reasons my agency became a toy company
With passion as your motivator, you'll always do great things
Lessons in creative alchemy from Black Sabbath
BBDO New York's CCO on how to break the house with the cards you were dealt
From CEO to intern: How to get your ideas heard
Havas Worldwide's global CEO says newcomers should be prepared, strategic, anticipate skepticism, and stay open
Making sense of data: The importance of intelligent interactions
Saatchi & Saatchi Los Angeles' director of digital strategy considers the efficiencies brands can realize via better tracking
The audience of the future is here
The president of Ogilvy & Mather Advertising, New York, says digital purchase decisions have become a family affair
The Emeritus Protocol
In his answer to Campaign's Cannes Contest question, School's co-founder exorcises the specter of ageism in the industry
Getting your agency in 'automate shape'
Havas Media North America's CEO offers four ways media agencies can help their people thrive in a programmatic world
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