I challenge my team to be better global citizens. Here’s how you can, too.
For leaders in the ad industry looking for ways to better support the AAPI community and advance broader cultural understanding and acceptance among staff, here’s where to start.
Your brand doesn’t feel right anymore. What now?
What to do when who you are isn’t who you want to be.
Do you know the females of the future?
“The Future Majority” are younger and more diverse than ever – and they will lead on economic decisions in the future.
Trust, community and dopamine. Oh my!
Younger generations will invariably find trust, information and connection within their own communities.
Humanity trumps sentiment scores in times of war
Brands are again walking a tightrope between fiduciary and moral responsibility as the crisis unfolds in Ukraine.
Marketers: it’s time to block and tackle
Brands need to strike the right tone ahead of the Super Bowl.
The hidden strength of Super Bowl ads? Diversity
Black people starred in every one of the most effective ads at last year’s big game.
NFTs, crowdfunding and activist investors: A new world for brands
As NFTs and Web3 take off, brands must understand the impact of decentralized autonomous organizations (DAOs).
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Creating a more AAPI-friendly workplace
Finding ways to help employees forge connections helps to cultivate a sense of belonging and connectivity, needed more than ever as we continue to adapt to hybrid work.
We haven’t made enough progress for AAPIs in advertising
2020 was a turning point, but we need more than the energy we create amongst ourselves to rise up and influence change broadly.
Why agencies can’t stay silent on Roe v. Wade
The impending Roe v. Wade court decision is going to make gender disparities in our industry exponentially worse.
The gender tax: How much are you willing to pay?
Being a woman in the business world levies a mental tax that can ultimately impact productivity and performance.
From misfit to MVP: The audacity to thrive as yourself
Only a mentor who reflected some of my experiences could have helped me navigate tough situations at work without slowly erasing myself to fit in.
Mental health policy and programming in the workplace must play a bigger role as modern workforces continue to evolve
Studies show that top executives have the greatest impact on worker satisfaction and health, from modeling a healthy work-life balance to prioritizing employee health in the workplace, says M&C Saatchi Sports & Entertainment’s Steph Lund.
Remote Gen Z
A few workplace shifts could go a long way to retain this younger cohort.
We need to do more to uplift freelance artists
Starting with a more equitable pay structure.
Let’s normalize miscarriage leave policies
As common as miscarriage is, strong workplace policies that support employees and their partners when they experience this loss are unfortunately not.
We need to walk the walk on mental health in the workplace
When companies stress and reward productivity, it’s easy to ignore individual needs in an effort to be valued.
‘Thanks’ just isn’t enough
We need to recognize women for their contributions and ensure a road without obstacles to the top.
Why the out of office alert is out of touch
We need an unbiased phrase that recognizes that we get to step away from work — no matter where our work takes place.
Freedom, flexibility & recovery
72andSunny CEO Evin Shutt explains how the agency is adapting its policies and benefits to better support employees.
Does anyone really get DE&I?
It’s clear that many people don’t truly understand what DE&I means, Grey Group’s Yolanda Haynesworth writes.
How to do organizational purpose the right way for your people
If being purpose-driven is all the rage, why do we seem more disengaged and disconnected than ever at work?
Why I gave my entire agency one month off – no strings attached
Burnout is real, but it’s also avoidable.
The power to raise change
It’s our responsibility to support transgender employees.
A reflection on Dry January, from a sober media sales guy
There is tons of creativity in client entertainment that doesn’t involve drinking.
In 2022, we're queer – but are we really here?
In the pop culture machine of Adland, LGBTQ+ contributions still aren’t fully realized.
More talk, more action
Diversity, equity, inclusion and belonging is a business imperative.
Why the Great Resignation is a Great Opportunity
Don’t dodge the unfamiliar or unexpected; that’s how opportunity is packaging itself these days.
Why not capitalizing “Brown” erases cultural history
Keeping “Brown'' lowercase is another attempt to strike out cultural experiences that define our beliefs, attitudes and values.
6 ways brands can reach Asian communities
Not doing so will impact their bottom lines.
Has the pandemic set back my path to vulnerability?
Vulnerability is necessary, especially in the moments when it’s raw and feels impossible to share.
Making advertising work for working moms
We need to make it easier to be a working mother in all businesses, including ours.
Forging a grateful future
Expressing genuine appreciation became personal practice and a business strategy for me during COVID-19. I hope we’ll all keep saying thank you – and meaning it – moving forward.
Chief Everyone Officer
The new CEO
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US Latino stories…¿Adónde estás?
US Latinos have become a demographic force to be reckoned with, but there is still a noticeable absence in stories that genuinely reflect their culture, realities and aspirations.
Retaining BIPOC talent: It’s more than money
Higher titles and compensation are easy ways of explaining BIPOC job movement, but they are an oversimplification.
Approaching planning like a GPS
Why marketers need to ditch the annual planning cycle.
Pausing our collective urge to Ted Lasso
Please, I beg of you, not so fast.
We don’t care what you call Hispanic Heritage Month
We care that you “celebrate it” (and us) by doing something meaningful.
I was a young ad exec working in Midtown when the planes hit
Here are a few life lessons I carry 20 years later.
To make real change, agencies must commit to a cause
Agencies should be defined by the causes they support as much as the clients they represent — maybe more so.
Home alone: lost and found in New York
The story of a trip on home turf to nowhere to reignite inspiration.
How can you tell a diverse story without diverse storytellers?
Many of us are overlooking people with neurodifferences.
Transitioning towards truth
As an individual, an industry and a community.
Let’s talk about sex
An LGBTQ+ education for brands
Where are all the Black-owned creative agencies?
Stop paying lip service to agency and supplier diversity — just start hiring.
The future and you
As we re-imagine our lives after the pandemic, there’s no better time to reflect on our role in building environments where everyone can thrive.
Fatherhood: from a Black Father’s POV
Black leaders at VMLY&R share what fatherhood means to them.
All in, together
By sharing what we have learned, we call on the industry to tap into our collective responsibility to make work where everyone feels seen.
Can we finally leave the marketing calendar behind this Juneteenth?
Representing Black culture is a social responsibility and a business imperative that goes well beyond the 30-some days currently allotted to it.
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Calling all learners
Learning is how you develop great relationships and make incredible creative work that wins.
How to hybrid
The changing face of the agency office.
The ally marketer's guide to queer subculture on TikTok
A letter from the desk of a lesbian creative director.
Sitting Still
The transition back to the office will hopefully leave us with a work experience that melds the best of both worlds.
What’s your origin story?
We need to create opportunities to give voice to others to ask and share their own origin stories.
Having urged everyone off the sidelines, it’s time we heed our own advice
We need to act with urgency without mindlessly rushing forward, issuing statements for the sake of appearances. Words matter, but actions matter more, say True Mosaic cofounders Emily Graham and Bia Assevero.
Being an Asian woman executive in the United States
The combination of bamboo and glass ceiling make it incredibly difficult to climb to the top.
AAPI Representation on screens and in the boardroom
While Asians might over-index at senior- to mid- levels and below, there’s not enough representation at the very top.
We may be breaking the stigma, but we still need to fix the system
Have we really made much progress in supporting or addressing the actual mental health of our colleagues and employees?
Raising the voices of Asian women in media and technology
In my country, when you are ignored, you try harder and shout louder.
Marketers: It’s time to start being real with moms
Motherhood is just one part of our identity.
This Cinco de Mayo, do more than just sell beer to the Latinx community
This past year has provided great examples of how brands can push culture forward.
'Latinx' and its role in authentic brand strategy
Hispanic identity is complex, fluid and continuously evolving.
Beyond hashtags: Solidarity against Anti-Asian violence
Let’s take this opportunity to start a genuine effort to end systematic racism in our industry and country.
Racism is a virus, not Asians: #StopAAPIHate
Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.
A challenge to our industry from an invisible minority
The AAPI community’s existence cannot be conditional or dismissed.
Talent is the Answer
Strategies for attracting and retaining talent today.
We belong in the C-suite
It’s time for Asian Americans to speak up.
For Women, ‘doing it all’ comes at a cost
When your normal sanctuaries are off-limits, how do you make time for yourself?
Companies need to think carefully about hybrid work models
If employers are really committed to a hybrid workplace, they will ensure remote workers are treated fairly.
Starting your first job in a pandemic
Gen Z is entering the workforce remotely — and it hasn’t been easy.
Reinventing the office
A year of lockdown has reshaped the industry — in some cases, for the better.
No time to waste: We must get women back into the workforce
Three things the ad industry can do to stem COVID’s setback of women in the workforce.
Building on the momentum of Black storytelling
The appetite for Black stories has crossed over to mainstream appeal.
Addressing agency burnout
As most of us continue to work from home, agency leaders must focus on our people.
Generosity is a leader’s best quality
All leaders should be re-examining their own styles this year with an eye toward generosity, understanding and humanity.
Christian Juhl on why leaders should encourage positive agitation
We need to preserve our ability to respectfully disagree, for the sake of better creativity.
The awakening of my immigrance
I realized how important it is to claim your identity, so others can see theirs not as a source of weakness, but strength too.
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Here’s the advice that gave me the courage to buy out my partner during a pandemic
If you stay open to learning new things, especially in times when it may seem terrifying, your career can evolve in ways you never would have imagined.
What brands are missing about women and COVID-19
Added burdens are slowing even Super Moms down, but marketers can help
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
The Case for Experience in 2018
Here are three areas that RAPP's global CEO is resolving to be more tuned into, and part of the solution for.
4 lessons for male mentors who work alongside women
Without men, we can't make our workplaces safer and more equitable for women, says Eleven's chief growth officer.
Curious Collaborators: the new agency rock stars
In an environment where change and innovation are valued so highly, we need to hire people who aren't spending their days defending the way things are done, says RPA's COO.
How to make your agency extraordinary
Employees and clients need to know agencies are serious about protecting our greatest assets: each other.
Create entertaining, sexy ads to lure millennials...or let them do it for you
The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.
Women in advertising: what the glass ceiling gave us
It's imperative that we're honest about how discrimination is still impacting women in the workplace, says Quantcast's VP of marketing.
Your career is a collective effort
Arnold Worldwide's new U.S. CCO gives credit where credit is due.
No, let's not take a step back
Hey, "Big Picture Guy," your timing stinks.
What marketers can learn from Lavar Ball
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
Why innovation stalls without diversity
Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.
How influencer marketing created a disaster in the Bahamas
The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.
Top 10 talks of TED2017: It's going to be OK, folks
O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism.
A rebuttal to Steve Connelly: Remote talent can define culture
There can be communication challenges, but you can achieve 'togethering' with a virtual employee structure, writes the co-founder and CEO of Clever.
How to have a killer career without killing yourself
Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.
Save the people: The environmental movement needs a new tagline
It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.
When black and brown is not enough
Pepsi's epic failure is emblematic of the problems of a monocultural workplace, writes the founder and CEO of Reframe The Brand.
This Equal Pay Day, work to align perception with reality
Only 23 percent of women in media, advertising and creative positions believe that their pay is equal to their male peers, writes the president of Domus.
If 50 is the new 40, then what does that mean for 40?
There is an ongoing perception that being young equates to digital prowess, but experienced candidates also know how to get a project across the finish line, writes the global chief experience officer at SapientRazorfish.
Why an 'orchestrator' may be a CMO's most important hire
Collaboration is the golden word, but how do you get everyone working in harmony to do the best for the client, asks the founder of Sunday Dinner.
Embrace RealEquality and redesign the future to be as much female as it is male
Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.
How Cannes is opening the door to women in creative
The benefit of even the smallest moment of networking for anyone who feels professionally isolated is transformative, writes the global chief strategy officer of BBH Group.
Leaving the US: What to expect from a job abroad
Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.
ANA report: A cure for what ails you?
Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency
With creativity first, business will follow
Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo