Approaching planning like a GPS

Approaching planning like a GPS

Why marketers need to ditch the annual planning cycle.

Pausing our collective urge to Ted Lasso

Pausing our collective urge to Ted Lasso

Please, I beg of you, not so fast.

What brands can learn from the Tokyo Olympics about reaching Black Americans
How new-school influencers shaped the legacy of the Met Gala

How new-school influencers shaped the legacy of the Met Gala

Today's social media influencer plays a unique role from people with influence in the past.

We don’t care what you call Hispanic Heritage Month

We don’t care what you call Hispanic Heritage Month

We care that you “celebrate it” (and us) by doing something meaningful.

So, you want to work with athlete influencers?
Why keeping Hotels.com’s mascot was Captain Obvious for Tombras

Why keeping Hotels.com’s mascot was Captain Obvious for Tombras

Well-nurtured fluent devices get more effective over time and reinforce positive mental associations with brands.

When designing for a global audience, think small

When designing for a global audience, think small

Digital experiences must be localized to convey that a brand is meeting people exactly where they are — wherever in the world that may be.

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I was a young ad exec working in Midtown when the planes hit

I was a young ad exec working in Midtown when the planes hit

Here are a few life lessons I carry 20 years later.

To make real change, agencies must commit to a cause

To make real change, agencies must commit to a cause

Agencies should be defined by the causes they support as much as the clients they represent — maybe more so.

Home alone: lost and found in New York

Home alone: lost and found in New York

The story of a trip on home turf to nowhere to reignite inspiration.

How can you tell a diverse story without diverse storytellers?

How can you tell a diverse story without diverse storytellers?

Many of us are overlooking people with neurodifferences.

Transitioning towards truth

Transitioning towards truth

As an individual, an industry and a community.

Let’s talk about sex

Let’s talk about sex

An LGBTQ+ education for brands

Where are all the Black-owned creative agencies?

Where are all the Black-owned creative agencies?

Stop paying lip service to agency and supplier diversity — just start hiring.

The future and you

The future and you

As we re-imagine our lives after the pandemic, there’s no better time to reflect on our role in building environments where everyone can thrive.

Fatherhood: from a Black Father’s POV

Fatherhood: from a Black Father’s POV

Black leaders at VMLY&R share what fatherhood means to them.

All in, together

All in, together

By sharing what we have learned, we call on the industry to tap into our collective responsibility to make work where everyone feels seen.

Can we finally leave the marketing calendar behind this Juneteenth?

Can we finally leave the marketing calendar behind this Juneteenth?

Representing Black culture is a social responsibility and a business imperative that goes well beyond the 30-some days currently allotted to it.

Calling all learners

Calling all learners

Learning is how you develop great relationships and make incredible creative work that wins.

How to hybrid

How to hybrid

The changing face of the agency office.

The ally marketer's guide to queer subculture on TikTok

The ally marketer's guide to queer subculture on TikTok

A letter from the desk of a lesbian creative director.

Sitting Still

Sitting Still

The transition back to the office will hopefully leave us with a work experience that melds the best of both worlds.

What’s your origin story?

What’s your origin story?

We need to create opportunities to give voice to others to ask and share their own origin stories.

Having urged everyone off the sidelines, it’s time we heed our own advice

Having urged everyone off the sidelines, it’s time we heed our own advice

We need to act with urgency without mindlessly rushing forward, issuing statements for the sake of appearances. Words matter, but actions matter more, say True Mosaic cofounders Emily Graham and Bia Assevero.

Being an Asian woman executive in the United States

Being an Asian woman executive in the United States

The combination of bamboo and glass ceiling make it incredibly difficult to climb to the top.

AAPI Representation on screens and in the boardroom

AAPI Representation on screens and in the boardroom

While Asians might over-index at senior- to mid- levels and below, there’s not enough representation at the very top.

We may be breaking the stigma, but we still need to fix the system

We may be breaking the stigma, but we still need to fix the system

Have we really made much progress in supporting or addressing the actual mental health of our colleagues and employees?

Raising the voices of Asian women in media and technology

Raising the voices of Asian women in media and technology

In my country, when you are ignored, you try harder and shout louder.

Marketers: It’s time to start being real with moms

Marketers: It’s time to start being real with moms

Motherhood is just one part of our identity.

This Cinco de Mayo, do more than just sell beer to the Latinx community

This Cinco de Mayo, do more than just sell beer to the Latinx community

This past year has provided great examples of how brands can push culture forward.

'Latinx' and its role in authentic brand strategy

'Latinx' and its role in authentic brand strategy

Hispanic identity is complex, fluid and continuously evolving.

Beyond hashtags: Solidarity against Anti-Asian violence

Beyond hashtags: Solidarity against Anti-Asian violence

Let’s take this opportunity to start a genuine effort to end systematic racism in our industry and country.

Racism is a virus, not Asians: #StopAAPIHate

Racism is a virus, not Asians: #StopAAPIHate

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.

A challenge to our industry from an invisible minority

A challenge to our industry from an invisible minority

The AAPI community’s existence cannot be conditional or dismissed.

Talent is the Answer

Talent is the Answer

Strategies for attracting and retaining talent today.

We belong in the C-suite

We belong in the C-suite

It’s time for Asian Americans to speak up.

For Women, ‘doing it all’ comes at a cost

For Women, ‘doing it all’ comes at a cost

When your normal sanctuaries are off-limits, how do you make time for yourself?

Companies need to think carefully about hybrid work models

Companies need to think carefully about hybrid work models

If employers are really committed to a hybrid workplace, they will ensure remote workers are treated fairly.

Starting your first job in a pandemic

Starting your first job in a pandemic

Gen Z is entering the workforce remotely — and it hasn’t been easy.

Reinventing the office

Reinventing the office

A year of lockdown has reshaped the industry — in some cases, for the better.

No time to waste: We must get women back into the workforce

No time to waste: We must get women back into the workforce

Three things the ad industry can do to stem COVID’s setback of women in the workforce.

Building on the momentum of Black storytelling

Building on the momentum of Black storytelling

The appetite for Black stories has crossed over to mainstream appeal.

Addressing agency burnout

Addressing agency burnout

As most of us continue to work from home, agency leaders must focus on our people.

Generosity is a leader’s best quality

Generosity is a leader’s best quality

All leaders should be re-examining their own styles this year with an eye toward generosity, understanding and humanity.

Christian Juhl on why leaders should encourage positive agitation

Christian Juhl on why leaders should encourage positive agitation

We need to preserve our ability to respectfully disagree, for the sake of better creativity.

The awakening of my immigrance

The awakening of my immigrance

I realized how important it is to claim your identity, so others can see theirs not as a source of weakness, but strength too.

Here’s the advice that gave me the courage to buy out my partner during a pandemic

Here’s the advice that gave me the courage to buy out my partner during a pandemic

If you stay open to learning new things, especially in times when it may seem terrifying, your career can evolve in ways you never would have imagined.

What brands are missing about women and COVID-19

What brands are missing about women and COVID-19

Added burdens are slowing even Super Moms down, but marketers can help

Why working moms shouldn't play by the rules

Why working moms shouldn't play by the rules

Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.

CES and women: It's about contribution

CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

The Case for Experience in 2018

The Case for Experience in 2018

Here are three areas that RAPP's global CEO is resolving to be more tuned into, and part of the solution for.

4 lessons for male mentors who work alongside women

4 lessons for male mentors who work alongside women

Without men, we can't make our workplaces safer and more equitable for women, says Eleven's chief growth officer.

Curious Collaborators: the new agency rock stars

Curious Collaborators: the new agency rock stars

In an environment where change and innovation are valued so highly, we need to hire people who aren't spending their days defending the way things are done, says RPA's COO.

How to make your agency extraordinary

How to make your agency extraordinary

Employees and clients need to know agencies are serious about protecting our greatest assets: each other.

Create entertaining, sexy ads to lure millennials...or let them do it for you

Create entertaining, sexy ads to lure millennials...or let them do it for you

The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.

Women in advertising: what the glass ceiling gave us

Women in advertising: what the glass ceiling gave us

It's imperative that we're honest about how discrimination is still impacting women in the workplace, says Quantcast's VP of marketing.

Your career is a collective effort

Your career is a collective effort

Arnold Worldwide's new U.S. CCO gives credit where credit is due.

No, let's not take a step back

No, let's not take a step back

Hey, "Big Picture Guy," your timing stinks.

What marketers can learn from Lavar Ball

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.

Why innovation stalls without diversity

Why innovation stalls without diversity

Leaders who want to drive innovation through diversity need to be willing to expose themselves to some discomfort and awkwardness, writes Mirum's head of client services.

How influencer marketing created a disaster in the Bahamas

How influencer marketing created a disaster in the Bahamas

The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.

Top 10 talks of TED2017: It's going to be OK, folks

Top 10 talks of TED2017: It's going to be OK, folks

O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism.

A rebuttal to Steve Connelly: Remote talent can define culture

A rebuttal to Steve Connelly: Remote talent can define culture

There can be communication challenges, but you can achieve 'togethering' with a virtual employee structure, writes the co-founder and CEO of Clever.

How to have a killer career without killing yourself

How to have a killer career without killing yourself

Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.

Save the people: The environmental movement needs a new tagline

Save the people: The environmental movement needs a new tagline

It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.

When black and brown is not enough

When black and brown is not enough

Pepsi's epic failure is emblematic of the problems of a monocultural workplace, writes the founder and CEO of Reframe The Brand.

This Equal Pay Day, work to align perception with reality

This Equal Pay Day, work to align perception with reality

Only 23 percent of women in media, advertising and creative positions believe that their pay is equal to their male peers, writes the president of Domus.

If 50 is the new 40, then what does that mean for 40?

If 50 is the new 40, then what does that mean for 40?

There is an ongoing perception that being young equates to digital prowess, but experienced candidates also know how to get a project across the finish line, writes the global chief experience officer at SapientRazorfish.

Why an 'orchestrator' may be a CMO's most important hire

Why an 'orchestrator' may be a CMO's most important hire

Collaboration is the golden word, but how do you get everyone working in harmony to do the best for the client, asks the founder of Sunday Dinner.

Embrace RealEquality and redesign the future to be as much female as it is male

Embrace RealEquality and redesign the future to be as much female as it is male

Unless a more hands-on approach to equality is adopted, not even our kids will live to see it. It's time to start mobilizing.

How Cannes is opening the door to women in creative

How Cannes is opening the door to women in creative

The benefit of even the smallest moment of networking for anyone who feels professionally isolated is transformative, writes the global chief strategy officer of BBH Group.

Leaving the US: What to expect from a job abroad

Leaving the US: What to expect from a job abroad

Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.

ANA report: A cure for what ails you?

ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

With creativity first, business will follow

With creativity first, business will follow

Creative directors shouldn't just run departments. They should lead the whole damn thing, says Mark Figliulo

Creating culture without breaking the bank

Creating culture without breaking the bank

Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability

Marketers should wait 30 days before trying to make a mark

Marketers should wait 30 days before trying to make a mark

"Fresh" is not always a good thing, writes Passion's partner. Give yourself a chance to grow into the role

Time to leave your agency? 5 questions to ask.

Time to leave your agency? 5 questions to ask.

Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director

Why you should break up with your 'meh' agency job

Why you should break up with your 'meh' agency job

A strategist from Pitch outlines five ways your life will be better without it

Creative grads: It's time to risk reward

Creative grads: It's time to risk reward

The co-founder and chief creative officer of Johannes Leonardo gives his top three tips for kicking off a rewarding creative career

GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish

GroupM's Rob Norman offers new rules of engagement after ANA transparency skirmish

After criticizing the ANA's recent transparency report, GroupM's North American chairman outlines new guidelines for media agencies and their clients.

Avoid hiring talented jerks ... They'll destroy morale

Avoid hiring talented jerks ... They'll destroy morale

Monster's marketing chief explains why great teams build great brands

Tamara Ingram: How to get more women in creative departments

Tamara Ingram: How to get more women in creative departments

JWT's chief executive, will debate how we can recruit, retain and develop female talent with a panel of creative women at the IPA and 4A's 'World Wise Women' session in Cannes. To set the scene, she shares her top tips on how to get more women in creative departments

Handling PR for The Greatest

Handling PR for The Greatest

PR veteran Alan Taylor remembers hanging with Muhammad Ali (then Cassius Clay) in the '60s and publicizing his iconic world-title fight with Sonny Liston.

Dear Class of 2016: Here's what we need

Dear Class of 2016: Here's what we need

An open letter to this year's graduating class from the partner and chief content officer of Eleven

There are no bad days in advertising

There are no bad days in advertising

A visit with two wounded warriors helped the CCO of White64 put things into perspective

Agency name of the year: Joan

Agency name of the year: Joan

A female-owned shop is opening in New York with a single client, its own diversity foundation and a moniker for the ages.

Why the Post-it War makes me proud of my agency

Why the Post-it War makes me proud of my agency

And it's not just because we're winning, writes the global CEO of Havas Worldwide

Why the marketing industry is failing to attract the best and brightest talent

Why the marketing industry is failing to attract the best and brightest talent

The marketing industry is nothing without the right talent. The global marketing director of Travelex believes we're not doing enough to face up to the massive challenges ahead

Why agencies lose out on international talent

Why agencies lose out on international talent

Overseas creative candidates are often overlooked for all the wrong reasons, writes executive recruiter and president of Sasha the Mensch

The unexpected win: Surviving a year in new business

The unexpected win: Surviving a year in new business

The Martin Agency's senior vice president, director of new business shares her tips from inside the pressure cooker of the "most dangerous job" in advertising

How to shoot, score and electrify like The Golden State Warriors

How to shoot, score and electrify like The Golden State Warriors

Advertisers and agencies should borrow from the playbook of the history-making NBA team, writes the president and CEO of BBDO San Francisco

Where are all the female creative directors?

Where are all the female creative directors?

My agency does not have a single female creative director in Cincinnati, and that needs to change, writes an ECD at Possible

Why it's time to ditch your five-year agency plan

Why it's time to ditch your five-year agency plan

Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore." The managing partner at Forever Beta reflects on why agencies need to ditch their five-year plans as a result

How the 4A's is tackling the overtime issue in Washington

How the 4A's is tackling the overtime issue in Washington

The 4A's SVP of government relations details the impact new labor policy could have on the industry and how agencies can respond to Washington's controversial proposal

Agency survival depends on liberating talent

Agency survival depends on liberating talent

Most shops squander talent and leave little room for creativity and growth, writes the CEO of productivity training company AgencyAgile

Why 'digital strategy' should be nixed from your lexicon

Why 'digital strategy' should be nixed from your lexicon

It's become shorthand for anything digital, but when technology truly connects, consumers take notice, writes the director of strategy for Siegel+Gale

Three years in, one CEO's lessons

Three years in, one CEO's lessons

The CEO of The Martin Agency offers some insights from the corner office

Are agencies missing the real opportunity to do good?

Are agencies missing the real opportunity to do good?

The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more

Why I'm starting my own agency

Why I'm starting my own agency

And why I'm asking you to help name it

The power of introversion: Must you be outgoing to be creative?

The power of introversion: Must you be outgoing to be creative?

Do the best creative ideas come from outgoing people, asks a digital analytics lead at Bartle Bogle Hegarty London

Do less, brag more and party often

Do less, brag more and party often

Geometry Global creative director gives you three resolutions you can actually keep

Why I'm no longer looking for female role models

Why I'm no longer looking for female role models

The industry has benefited from strong female leadership. The creative director at Possible is looking for more women peers

Next year, our industry needs to get real

Next year, our industry needs to get real

We've done nothing to allay the frustrating blight on the work that we do so passionately and doggedly, argues the co-founder of School

In a year of mega-mergers, strong cultures are the only way forward

In a year of mega-mergers, strong cultures are the only way forward

Retaining talent in a time of change, make sure your employees know what your company stands for

Is strategy an endangered species in media agencies?

Is strategy an endangered species in media agencies?

The global chief strategy officer at Havas Media Group argues that the long-term brand view is in danger of being forgotten in our real-time digital world

On partnership with Pat Fallon and death in advertising

On partnership with Pat Fallon and death in advertising

"If fault matters, it was my fault. And now Pat's gone, and we never reconciled," says Andy Berlin