Advertising news and opinion from international thought leaders | Campaign US

Drag up your brand

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Apple raises the sustainability bar, yet Mother Nature yearns for more

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Hispanic Heritage Month: A time to reflect on your brand's missed opportunity

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What brands need to know about dupe culture

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DE&I in the age of AI

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5 modern movements defining culture

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ESG removal a big McStake for McDonald’s sustainability credibility

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ADA compliance for websites: How to close the gap

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The new era of social influence: Content beyond human capabilities

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Reframing how we talk about generations and youth culture

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The Women’s World Cup: Will brands get equality in sport right?

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Pride Month is too quiet

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The most urgent lesson of brand allyship: Hold the line against opposition

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Disney vs. DeSantis reveals “wholesome” truths about brand purpose

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5 Bad Bunny marketing lessons to grow your brand x100

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How to create an NIL deal that’s good for athletes and businesses

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The rise and fall of the blue checkmark

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It’s 4:20…everywhere

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Does your brand really need to be an ice cream flavor? Maybe.

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When ‘best value’ and ‘personal values’ clash: The Gen Z dilemma

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Brands are missing out on reaching millennial moms on TikTok

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Michelle Yeoh historic Oscar win: Brands that paid tribute

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Pharrell at Louis Vuitton: Power of influence or best man for the job?

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Refreshing your brand? Be creative, take a stand and embrace your purpose

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5 reasons why brands should go small

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The ‘Super Bowl or bust’ fallacy of crypto marketing

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It’s time to emerge from the shadow of Dunk in the Dark

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Why the Super Bowl’s top advertisers are targeting the 50+ demo

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Seven unreasonable lessons for 2023

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How marketers can engage Black consumers on TikTok

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A framework to define authenticity in marketing

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Brands can be better Latiné allies by embracing what matters to us

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Why the part-time creator is your company's secret weapon

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It’s time to reconsider influencer exclusivity demands

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How brands can combat a recession through Singles Day

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Political advertising debases our profession

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How Abercrombie could have avoided its near-fatal collapse

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Creative data is an underutilized weapon in brand building

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Working hard, or hardly working?

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The Plateau

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Core, unmet and desired

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Is your brand as smart as a seven-year-old?

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The 'p' word: What we should consider when we talk about purpose

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Kanye West and Adidas feud is a wake-up call for all brands and PRs

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What Netflix can learn from Disney

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NFTs are worthless — and that’s great for brands

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The 8 CMO archetypes

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What does the metaverse have in store for the healthcare industry?

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A guide for brands to navigate big tech’s ID solutions

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How brands can step up to protect reproductive rights

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How the X industry can shape the sustainability conversation

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Your brand doesn’t feel right anymore. What now?

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Do you know the females of the future?

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Trust, community and dopamine. Oh my!

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Humanity trumps sentiment scores in times of war

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Marketers: it’s time to block and tackle

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The hidden strength of Super Bowl ads? Diversity

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