Thought Leaders - guest commentary from our community of industry leaders
Unity and accountability are the way forward
"When you hear black Americans say they're tired, we truly are."
Coming out: How brands should adapt Pride strategies during the pandemic
There's real Pride beyond the rainbow.
Will DTC actually change post-COVID retail forever?
"Your brand will need to remain smart (or get smart if you are lagging behind) concerning your ecommerce business unit."
Why now's the time for rogue-a-matic media buying
"Let's make the most of this period of experimentation."
How brands should innovate in the next phase of COVID-19
"Innovation is not just an outcome, but a mindset which brands must build into their business culture."
There isn't one right answer for brands right now
But if you want some clues on what to do next, talk to real people.
The crisis has shifted habits: Do you know your consumer anymore?
Are your 2020 planning insights now obsolete?
The great shift towards purpose: 8 steps that can lead you there
"Change is constant. And right now, there's never been a better time to bring purpose into the lives and brands that have been longing for change."
COVID-19 is igniting the next big creative movement
Here are three early indicators of what to expect from a new Creativity Movement post-COVID.
True leadership will come to the fore during this crisis
This idea that 'we're all in it together' to protect profits and shareholder returns isn't quite the whole truth.
MTV, ViacomCBS' Entertainment & Youth Group go dark for 8 minutes and 46 seconds to honor George Floyd
"The last few weeks have brought to the surface long standing racism, videos of unspeakable behavior and the harsh reality of inequality many in our community deal with on a regular and daily basis."
I cried in front of my kids -- and I'm probably not alone
"And if sometimes just being asked for an orange seems overwhelming, that's okay."
Who 'owns' the traveler? A new industry model on the horizon
"Today's savvy consumer, bruised from the recent fallout of the crisis that beset the travel world, are now more than ever in the driver's seat."
Incrementalism won't do. We need to reinvent
Interpublic's Philippe Krakowsky's rallying cry to young talent.
Brand film is no longer a fringe player
"We even have entire industry events dedicated to this type of work. A Brand Film Festival, no less!"
Research on the phases of COVID-19: The 4 F's
The phases generally follow those of coping, including shock, anger, resistance and acceptance.
The world needs comedy right now: Brands should be delivering it too
"This is no time to bury your sense of humor."
What business leaders can learn from New York Gov. Andrew Cuomo
"In a time where we are more distant, Cuomo has made us feel closer together."
Brands
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Where are all the innovative women? At DMEXCO.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
Building technology for the greater good
How innovation continues to build trust in a world of savvy consumers.
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
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