The private sector is taking the reigns of space travel and exploration from government agencies, and business is booming, says an account director at Ogilvy & Mather.
Shorter ads won't fix the problem with low-quality ads, says the CEO of SmithGifford.
Instead of having to react to moments and force ourselves into conversation, we can develop a strategy ahead of time, says Droga5's data strategy director.
From pop-ups to takeovers, a variety of manifestations provide brands with scalable solutions that build loyalty and drive revenue, says PSFK's president.
Artificial intelligence could make us more creative, says a creative technologist at MediaMonks.
By helping brands communicate purpose, agencies gain advantage, says Mirum's marketing and brand strategist.
How do advertisers reach consumers who don't want to be reached? It's not by jingling a shiny object in front of them, says the US general manager of Acast.
As time has shown, poor judgment from the C-Suite throughout the business world has become emblematic of the need to overhaul how our industry is managed, says RAPP's global CEO.
Somewhere along the line, advertising became a dirty word, and trying to bridge a relationship on behalf of a brand was suddenly unacceptable and immoral, says the CEO of Havas Creative US.
Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.
People vote with their values and wallets, and in a digitally connected world, they can let friends and brands know what their values are via their purchases, says Baldwin&'s CEO.
Brands that understand young consumers' motivations for embracing limited-time engagements can reap the rewards, says Cassandra's senior director for insights.
As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at RTO+P.
Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no indication that we will work together tomorrow.
Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.
Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.
An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.
This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.
A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.
The grocery retailer's efforts to fix the "Whole Paycheck" problem means big brands can help fill a void with their own offerings.
Companies that want to set up a base in a new city should consider a few things first, says JWT Atlanta's head of innovation.
The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.
Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.
Inspiration, collaboration and innovation are more important than the old standbys of value, trustworthiness and consistency, says Mechanica's CEO.
An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.
Rather than try to convince this generation to put down their phones, marketers would be doing Gen Z a favor if they emphasized the community-based aspects of phone communication.
Only when we risk being wrong can we know what's true, says JWT New York's executive strategy director.
Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.
BBH LA's senior brand strategist explains how to make a new show must-watch, even when dealing with audiences inundated by content.
Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence.
In an environment where change and innovation are valued so highly, we need to hire people who aren't spending their days defending the way things are done, says RPA's COO.
Employees and clients need to know agencies are serious about protecting our greatest assets: each other.
The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.
The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.
Having a plan will ensure the experience you deploy will work for you and your brand in the most productive and engaging way possible, says Facebook Messenger's head of business.
It's time to move past the idea of "combatting the duopoly" and into how to build a solution, says Sonobi's CEO.
The latest work, news, advice, comment and analysis, sent to you every dayregister free