Thought Leaders - guest commentary from our community of industry leaders

Is blockchain the future of U.S. cannabis industry?
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Is blockchain the future of U.S. cannabis industry?

How cashless solutions play a pivotal in growing cannabuisness.

Just how creepy is the Facebook - Cambridge Analytica story?

Just how creepy is the Facebook - Cambridge Analytica story?

A look at the situation from the other side.

The psychology of diversity and why it boosts creativity

The psychology of diversity and why it boosts creativity

Creative companies should embrace five phases of action, says Roberts.

What I wish every company knew about creativity

What I wish every company knew about creativity

It's a process, not a discipline, says this senior strategist.

Brands must give (and take) four shits about purpose
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Brands must give (and take) four shits about purpose

Lenderman shares his lessons for purpose-driven marketing, with a bit of profanity mixed in.

The 3 golden rules to ensure radical media transparency
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The 3 golden rules to ensure radical media transparency

They're not even as radical as you might think.

Why cultural strategy and insight is instrumental to your marketing plan
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Why cultural strategy and insight is instrumental to your marketing plan

Think about why those Tide Super Bowl ads resonated so well.

The 3 indispensable channels marketers must build into any campaign strategy
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The 3 indispensable channels marketers must build into any campaign strategy

And you thought email was dead.

Here's how to nail authenticity in the workplace
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Here's how to nail authenticity in the workplace

The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.

March Madness gives brands golden opportunity (if they take it)
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March Madness gives brands golden opportunity (if they take it)

Jump on exclusive video content, say the guys from Big Block.

Consultancies are 'in the room, but not winning,' says WPP digital leader
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Consultancies are 'in the room, but not winning,' says WPP digital leader

But threats to the industry loom as brands take work in-house.

What is black girl magic, and why should brands care?
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What is black girl magic, and why should brands care?

Brands are missing out by completely missing the point, says Lisa.

Is the digital honeymoon over during this upfront selling season?
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Is the digital honeymoon over during this upfront selling season?

"Until there is one central measurement system, there will remain concerns about the legitimacy digital advertising."

What does it take to lead in digital? Leave behind digital
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What does it take to lead in digital? Leave behind digital

Experts at Campaign US' annual Digital 40 Over 40 stressed online wizardry isn't just about coding and data-based decisions.

How creative storytelling can expand in a world of 1s and 0s
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How creative storytelling can expand in a world of 1s and 0s

Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.

Brand versus machine: how to avoid being eaten by the internet
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Brand versus machine: how to avoid being eaten by the internet

Aggregation turns the advantages that brands used to tout into internet food, says an associate strategy director at Deutsch.

Making Women's History Month into a movement
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Making Women's History Month into a movement

Stand up or stand out of the way, says the co-founder of independent Fancy.

#TimesUp isn't going anywhere anytime soon
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#TimesUp isn't going anywhere anytime soon

Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.

Brands

The 'un-marketing' of the Olympics and how brands can do better next time
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The 'un-marketing' of the Olympics and how brands can do better next time

The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.

Leapfrog past the competition with purpose
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Leapfrog past the competition with purpose

What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.

Want to increase love for your brand? Bare your soul.
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Want to increase love for your brand? Bare your soul.

Brands that don't look deep within to find their souls will make hollow progress, says TBWA\Chiat\Day LA's chief strategy officer.

Creativity

We're measuring experiential all wrong
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We're measuring experiential all wrong

The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.

Digital 40 over 40 celebrates diversity of thought
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Digital 40 over 40 celebrates diversity of thought

Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.

Why investing in indie filmmakers could get your brand an Oscar
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Why investing in indie filmmakers could get your brand an Oscar

Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.

Culture

Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
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Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace

We need to tear up the blueprint that created "The Old Boys' Club."

3 questions every marketer should ask before engaging with feminism
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3 questions every marketer should ask before engaging with feminism

Those of us who want to make true feminist content must more closely examine our approach to gender politics, says a creative strategist at Vox Creative.

A call to press for (more) progress
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A call to press for (more) progress

There's a long way to go before leadership at the top represents the many dynamic women hidden in the shadows, says Ogilvy's worldwide chief communications officer.

Media

Eight-year overnight ratings low for Super Bowl LII on NBC
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Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Expectations, or lack thereof, for the 2018 Big Game
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Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

A 'Super' experience on the old linear broadcast model
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A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

People

Why working moms shouldn't play by the rules
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Why working moms shouldn't play by the rules

Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.

A case for rebranding the older worker
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A case for rebranding the older worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

CES and women: It's about contribution
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CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Technology

5 emerging tech trends at SXSW that will shape 2018
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5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

The right kinds of ads will take us to the stars
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The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.

5 things brands should know before building a bot
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5 things brands should know before building a bot

Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says Arnold Worldwide's director of digital strategy.