Guest commentary from our community of thought leaders

How a career in advertising prepared me to confront my child’s illness

How a career in advertising prepared me to confront my child’s illness

The confidence I’ve gained from years of running client teams has proven invaluable in becoming an advocate for my son.

Navigating today’s politics: three things brands should know

Navigating today’s politics: three things brands should know

The election highlighted what many Americans already understood: we are a deeply divided nation, and that’s not changing anytime soon.

Diverse teams are better. Here’s the math.

Diverse teams are better. Here’s the math.

An invitation to the creative community.

Don’t forget about us: How brands can reach Baby Boomers

Don’t forget about us: How brands can reach Baby Boomers

The silver economy represents a diverse tapestry of passionate, ambitious and active adults.

Creating a cult of creative effectiveness

Creating a cult of creative effectiveness

Creativity and effectiveness must go hand in hand.

Addressing agency burnout

Addressing agency burnout

As most of us continue to work from home, agency leaders must focus on our people.

How voice will transform the brand toolkit

How voice will transform the brand toolkit

The traditional brand toolkit is a linear, one-way dialog, while voice enables an inherently two-way, responsive, proactive and social experience.

Generosity is a leader’s best quality

Generosity is a leader’s best quality

All leaders should be re-examining their own styles this year with an eye toward generosity, understanding and humanity.

Building a truly inclusive organization

Building a truly inclusive organization

People with intellectual disabilities are frequently left out of DE&I programs, but their alternative perspectives and skills can change our understanding of ability, intelligence and leadership.

Christian Juhl on why leaders should encourage positive agitation

Christian Juhl on why leaders should encourage positive agitation

We need to preserve our ability to respectfully disagree, for the sake of better creativity.

Pinterest expands AR makeup try-on feature

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

Amazon, Ben & Jerry's and more call for positive action as Biden sworn in

Amazon, Ben & Jerry's and more call for positive action as Biden sworn in

Companies took to social media to congratulate the incoming administration and encourage national unity.

Ahead of Inauguration, consumers seek bipartisanship from brands and CEOs

Ahead of Inauguration, consumers seek bipartisanship from brands and CEOs

A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.

WhatsApp privacy crisis could erode Facebook's dominance over user time: Analysis

WhatsApp privacy crisis could erode Facebook's dominance over user time: Analysis

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe.

How agencies are supporting Gen Z employees in turbulent times

How agencies are supporting Gen Z employees in turbulent times

Gen Z calls for meaningful action from leaders in the wake of ongoing turmoil

TikTok rolls out stricter children's privacy rules

TikTok rolls out stricter children's privacy rules

The new policy update is in response to ongoing privacy challenges

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

Brands speak out against Capitol insurrection

Brands speak out against Capitol insurrection

Ben & Jerry’s, Axe, and Boeing are among brands taking a stance and condemning Wednesday’s violence.

Brands

Why mega-famous creators don’t define influencer marketing

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

How the plant-based trend found its roots in fast food

How the plant-based trend found its roots in fast food

As fast food brands capitalize on the growth of plant-based diets, they have the scale to take a growing movement mainstream

Blended experiences are the branding medium of the future

Blended experiences are the branding medium of the future

Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board.

Creativity

CP+B vets unveil global network for creatives

CP+B vets unveil global network for creatives

Jay Gelardi and Russell Heubach have launched Gypsy, a network of global creative talent.

Five new freedoms working from home gives creatives

Five new freedoms working from home gives creatives

While working from home has been difficult for some creatives, it’s also given people new freedoms to divert from and reset longstanding limits in the business.

Lessons in creative direction from Gaudi

Lessons in creative direction from Gaudi

Why stepping back and empowering your team can lead to better creative work.

Culture

Three predictions for agencies in 2021

Three predictions for agencies in 2021

Future-proofing your agency boils down to digital transformation, DE&I and compensation.

Celebrating mirrors in mainstream media

Celebrating mirrors in mainstream media

2020 has been a year of reckoning that’s created more mirrors for Black women in media.

Agency DE&I efforts are a marathon, not a sprint

Agency DE&I efforts are a marathon, not a sprint

Five helpful tips for agencies starting out on their DE&I journeys.

Media

How 2020 splintered the media landscape

How 2020 splintered the media landscape

Dealing with partisanship and the media won't be easier in the Biden era, says Ken Spain, of Narrative Strategies.

Will fleets be fleeting, or will Twitter’s new feature benefit brands?

Will fleets be fleeting, or will Twitter’s new feature benefit brands?

Whether fleets are here to stay, or doomed to embody their name, time will tell. But brands should consider how to use them wisely before jumping in.

Four ways to drive success this holiday season

Four ways to drive success this holiday season

With foot traffic down, features like buy now, pay later and click-and-collect will be critical to success this holiday season

People

The myth of bringing your whole self to work

The myth of bringing your whole self to work

While the concept is moving workplace culture in the right direction, it can usher in real complications.

The awakening of my immigrance

The awakening of my immigrance

I realized how important it is to claim your identity, so others can see theirs not as a source of weakness, but strength too.

Here’s the advice that gave me the courage to buy out my partner during a pandemic

Here’s the advice that gave me the courage to buy out my partner during a pandemic

If you stay open to learning new things, especially in times when it may seem terrifying, your career can evolve in ways you never would have imagined.

Technology

As COVID-19 lingers, CPG brands pivot from in-store to in-app

As COVID-19 lingers, CPG brands pivot from in-store to in-app

While grocery sales are up, customers hesitate to linger in-store during the pandemic. Enter delivery services.

Building technology for the greater good

Building technology for the greater good

How innovation continues to build trust in a world of savvy consumers.

How creative storytelling can expand in a world of 1s and 0s

How creative storytelling can expand in a world of 1s and 0s

Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.

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