Thought Leaders - guest commentary from our community of industry leaders

Three reasons why sustainability is here to stay

Three reasons why sustainability is here to stay

Brands that lean into sustainability, especially through strong imagery, will connect with a broad consumer audience on one of the most universally important issues of our time

What brands are missing about women and COVID-19

What brands are missing about women and COVID-19

Added burdens are slowing even Super Moms down, but marketers can help

Are in-house agencies immune to COVID-19?

Are in-house agencies immune to COVID-19?

In-house agencies are here to stay, and there doesn’t seem to be a vaccine for the holding companies in the near future.

When will advertising’s Tesla moment arrive?

When will advertising’s Tesla moment arrive?

We can put self-interest and control aside, or we can wait to be disrupted by someone who can pull it off.

Pandemic pitching: a gift and a curse

Pandemic pitching: a gift and a curse

The flow of new business pitches in the past six months has been relieving. But this isn't business as usual.

The silver tsunami is here

The silver tsunami is here

Baby boomers are retiring, and marketers should wake up to the opportunity.

Recreating the serendipity of holiday shopping online

Recreating the serendipity of holiday shopping online

As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.

The do’s and don’ts of user generated content for brands

The do’s and don’ts of user generated content for brands

Lessons in writing your resume backwards

Lessons in writing your resume backwards

As I binge-wrote chapters of my career from the beginning, five lessons stood out along the way.

Applied strategy: a new model for the next normal

Applied strategy: a new model for the next normal

Data, content and agility will drive the successful campaigns of the future.

Diversity in the advertising industry requires agency collaboration

Diversity in the advertising industry requires agency collaboration

Industry-wide challenges can only be truly solved with industry-wide solutions.

To build modern brands, we have to feed the feeds

To build modern brands, we have to feed the feeds

Brands need to adapt the “big idea” to digital activations purpose-built for media channels.

Brands: here’s how to speak to women over 40

Brands: here’s how to speak to women over 40

Marketers either ignore women over 40 or speak to them like they’re all exactly the same.

In a COVID-19 world, holiday shopping is all about mobile engagement

In a COVID-19 world, holiday shopping is all about mobile engagement

Brands need to lean into one-to-one mobile connections and new pick-up and delivery options this holiday season as typical shopping habits are disrupted by the pandemic.

How can CMOs succeed when the role itself is fatally flawed?

How can CMOs succeed when the role itself is fatally flawed?

With CMOs facing more pressure than ever to deliver, we may need to redefine expectations.

I reviewed hundreds of portfolios in one week. Nine things stood out.

I reviewed hundreds of portfolios in one week. Nine things stood out.

How to make your digital design portfolio stand out, according to a chief creative officer.

It's time to end our addiction to 50-year-old measurement tools

It's time to end our addiction to 50-year-old measurement tools

Brand measurement must evolve to continue justifying upper-funnel investment

Step up or step back: inclusion is the future of our industry

Step up or step back: inclusion is the future of our industry

Achieving equity in our industry won't be easy, but it will define success in the future.

Brands

Corporate brands must lead the charge on social responsibility

Corporate brands must lead the charge on social responsibility

Corporate social responsibility only succeeds when it comes from the top down.

As COVID-19 lingers, CPG brands pivot from in-store to in-app

As COVID-19 lingers, CPG brands pivot from in-store to in-app

While grocery sales are up, customers hesitate to linger in-store during the pandemic. Enter delivery services.

Why nearly half of marketers are unhappy with their brand’s COVID-19 response

Why nearly half of marketers are unhappy with their brand’s COVID-19 response

"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."

Creativity

We're measuring experiential all wrong

We're measuring experiential all wrong

The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.

Digital 40 over 40 celebrates diversity of thought

Digital 40 over 40 celebrates diversity of thought

Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.

Why investing in indie filmmakers could get your brand an Oscar

Why investing in indie filmmakers could get your brand an Oscar

Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.

Culture

What a Trump or Biden win means for comms firms

What a Trump or Biden win means for comms firms

A lot rides on the election for comms and marketing firms vying for federal contracts.

Where are all the innovative women? At DMEXCO.

Where are all the innovative women? At DMEXCO.

On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.

Here's how to nail authenticity in the workplace

Here's how to nail authenticity in the workplace

The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.

Media

Eight-year overnight ratings low for Super Bowl LII on NBC

Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Expectations, or lack thereof, for the 2018 Big Game

Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

A 'Super' experience on the old linear broadcast model

A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

People

Why working moms shouldn't play by the rules

Why working moms shouldn't play by the rules

Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.

A case for rebranding the older worker

A case for rebranding the older worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

CES and women: It's about contribution

CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Technology

Building technology for the greater good

Building technology for the greater good

How innovation continues to build trust in a world of savvy consumers.

How creative storytelling can expand in a world of 1s and 0s

How creative storytelling can expand in a world of 1s and 0s

Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.

5 emerging tech trends at SXSW that will shape 2018

5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

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