Opinions and thought leadership

Dear Lil Nas X

Dear Lil Nas X

An appreciation letter from a marketer.

Four ways to advance inclusive investment — once and for all

Four ways to advance inclusive investment — once and for all

With more than 40% of the U.S. population identifying as ethnically diverse, and less than 5% of media spend attending to this population, we’re seeing growing threats to traditional media models and pricing.

Four lessons for brands from Gen Z

Four lessons for brands from Gen Z

Campaign US' BIG awards revealed insight into how Gen Z wants to shape marketing and the workforce.

Enough with the brand babble about meaning and purpose

Enough with the brand babble about meaning and purpose

THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.

Is mediocrity the new normal?

Is mediocrity the new normal?

As more businesses embrace mediocrity, companies with great services or products shines.

Why advertisers need to look beyond Facebook and Instagram

Why advertisers need to look beyond Facebook and Instagram

Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.

Facebook isn’t committed to change

Facebook isn’t committed to change

The platform has proved time and again that it only reacts when it needs to salvage its reputation.

Chief Everyone Officer

The new CEO

The creative revolution 2.0

The creative revolution 2.0

When we change how we work, we change what we make.

Facebook's outage is a reminder that content strategies should expand beyond social

Facebook's outage is a reminder that content strategies should expand beyond social

Brands, it’s time to diversify your content plan so you still reach your customers the next time Facebook takes a mini break, argues Bohemia Group's head of content.

Modern brand

They/Them: Ingredients for gender equity in marketing

They/Them: Ingredients for gender equity in marketing

The industry has long used gender to make inferences about consumer needs, wants, behaviors and attitudes. It’s time to question those assumptions.

Pausing our collective urge to Ted Lasso

Pausing our collective urge to Ted Lasso

Please, I beg of you, not so fast.

What brands can learn from the Tokyo Olympics about reaching Black Americans

What brands can learn from the Tokyo Olympics about reaching Black Americans

A post-Olympic lens.

Provocative Minds

Embracing creative technology

Embracing creative technology

The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.

An experiential beer? Yes please!

An experiential beer? Yes please!

Making experiences useful and beneficial is how meaningful engagement occurs.

Home alone: lost and found in New York

Home alone: lost and found in New York

The story of a trip on home turf to nowhere to reignite inspiration.

People and Culture

US Latino stories…¿Adónde estás?

US Latino stories…¿Adónde estás?

US Latinos have become a demographic force to be reckoned with, but there is still a noticeable absence in stories that genuinely reflect their culture, realities and aspirations.

Retaining BIPOC talent: It’s more than money

Retaining BIPOC talent: It’s more than money

Higher titles and compensation are easy ways of explaining BIPOC job movement, but they are an oversimplification.

Approaching planning like a GPS

Approaching planning like a GPS

Why marketers need to ditch the annual planning cycle.

Media

Levinson Group wrangled Ozy Media crisis response

Levinson Group wrangled Ozy Media crisis response

The firm was not retained after the company’s board of directors was dissolved on Friday.

Live event broadcasting in 2022

Live event broadcasting in 2022

The 5 key components CMOs must know.

What we learned from a year of working with attention metrics

What we learned from a year of working with attention metrics

We already knew attention mattered. This year, we discovered just how much.

Technology

There will never be a metaverse

There will never be a metaverse

And that's a good thing.

Courtship 101: What agencies wish ad tech knew

Courtship 101: What agencies wish ad tech knew

We are all in this together to bring clients the best, most efficient and effective results.

Breaking down US antitrust bills against Big Tech

Breaking down US antitrust bills against Big Tech

Why Washington turned on Big Tech, and what it means for the future.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free