A case to show women with more grit and courage in advertising.
"From the red carpet to the acceptance speeches to the social media conversations, marketers and the ad industry have much to learn from a new Hollywood."
Find out some of the insights from Sparks & Honey's latest report: Strangers In A Strange Land.
Find out what Sense NY's Kateland Turner has to say about maximizing the brand experience in the toy industry.
Wongdoody's Jennie Moore reflects on the early days in her career, suffering from the insecurity so many women feel of "not being ready." Now, she's so damn ready.
"Consumers want to buy and support products from brands that care. But as with any movement, these things take time."
"Like it or not, our world, our lives, our psyche and our souls are shaped by media."
See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.
FCB Global's Susan Credle says her love of advertising puts her in the minority these days.
Advertising is a risky business, and risk should be rewarded.
Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.
The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.
The global executive shares what he thinks about the future of live events.
Ogilvy's worldwide chief communications officer and managing director, media influence, tackles equality and what we need to do to get there.
How innovation continues to build trust in a world of savvy consumers.
To unlock growth through media, you first need to understand what's restricting your brand's performance. As MediaCom USA's Bhavana Smith explains this sometimes means challenging the brief.
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Moving the needle for inclusivity one meeting at a time, writes Misty Bell Stiers, creative director at Isobar US.
Brands are missing out by completely missing the point, says Lisa.
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
The Big Game's ratings were down 3 percent from last year.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.