The "conflict of interest" pie is growing. Why do we continue to enable church and state to unite and self-report?
"It's the role of creatives to soak up culture, and people have always borrowed from other cultures."
The only way agencies can win is if they evolve the customer experience.
Consistency and clarity is what customers really want.
This is an "untold story that many industry leaders have endured, yet few have ever truly shared."
What stood out the most at this year's International Festival of Creativity?
Let's discuss where an advertiser should allocate its valuable ad dollars.
"If we're being honest, Cannes, and by extension our industry, is exclusive by design."
Here are five areas that agencies and clients could all work better at when it comes to partnering.
Today, naysayers are spouting: "Advertising is dead."
The funny thing is: OOH is often still priced like it's a sleepy relic in the past.
VMLY&R's executive director, experience, on how this year's work tees us up for the next decade.
With the rainbow parade in full effect, here are tips for a more authentic approach to pride marketing.
The gaming industry is suffering from a downward trend in satisfied gamers.
"Strategy today is coming from all sorts of places."
You are what you measure, so stop judging the success of your events on superficial metrics.
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
The real scoop from network upfront week.
Brands are missing out by completely missing the point, says Lisa.
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
The Big Game's ratings were down 3 percent from last year.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
How innovation continues to build trust in a world of savvy consumers.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.