Ted Gilvar is the former marketing leader of Vonage.
"In 2020, we can't afford to have blurry vision or squint through change."
Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.
The fact of the matter is the clients hold all the cards. They always have.
Mastecard's CMO unpacks the brand's successful marketing pivot.
This passionate strategist shares some job-searching tips for college grads heading into adland.
"Lucky for us, our future will bring the best of the past with us."
'I don't know a single consumer sitting around waiting for the next great print ad.'
"Our industry stars need to make an effort to mentor the next generation."
At 59 million and counting, the Latinx population is one of the largest multicultural groups in our country.
User-generated content makes this a spot for the people, by the people.
RFP: Possibly the worst introduction for a blind date a person could imagine.
I am calling for all brand marketing teams, advertising agencies and in-house agencies to reconsider their talent approach.
"We're certainly making progress in identifying the problem, creating a solution and executing on it - but it only works if we bring active allies with us."
'We shouldn't spread stigma and shame, we should be informing and empowering.'
Huge's one and only with a large dollop of optimism.
To truly transform relationships with consumers, retailers have to create experiences that actually help consumers solve problems and expand their perspectives.
'Commenting that their notes might be too 'nitpicky,' or that their suggestions are motivated by the need to please their boss, who always seems to be male in this assumed scenario.'
Brands are missing out by completely missing the point, says Lisa.
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
The Big Game's ratings were down 3 percent from last year.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
How innovation continues to build trust in a world of savvy consumers.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.