With more than 40% of the U.S. population identifying as ethnically diverse, and less than 5% of media spend attending to this population, we’re seeing growing threats to traditional media models and pricing.
Campaign US' BIG awards revealed insight into how Gen Z wants to shape marketing and the workforce.
THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.
As more businesses embrace mediocrity, companies with great services or products shines.
Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.
The platform has proved time and again that it only reacts when it needs to salvage its reputation.
The new CEO
When we change how we work, we change what we make.
Brands, it’s time to diversify your content plan so you still reach your customers the next time Facebook takes a mini break, argues Bohemia Group's head of content.
The industry has long used gender to make inferences about consumer needs, wants, behaviors and attitudes. It’s time to question those assumptions.
Please, I beg of you, not so fast.
A post-Olympic lens.
The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.
Making experiences useful and beneficial is how meaningful engagement occurs.
The story of a trip on home turf to nowhere to reignite inspiration.
US Latinos have become a demographic force to be reckoned with, but there is still a noticeable absence in stories that genuinely reflect their culture, realities and aspirations.
Higher titles and compensation are easy ways of explaining BIPOC job movement, but they are an oversimplification.
Why marketers need to ditch the annual planning cycle.
The firm was not retained after the company’s board of directors was dissolved on Friday.
The 5 key components CMOs must know.
We already knew attention mattered. This year, we discovered just how much.
And that's a good thing.
We are all in this together to bring clients the best, most efficient and effective results.
Why Washington turned on Big Tech, and what it means for the future.