Opinions and thought leadership

Yes, we’ve undersold the vaccine. Marketing can fix that

Yes, we’ve undersold the vaccine. Marketing can fix that

“It’s up to you,” goes the tagline. Not to get vaccinated, but to get informed.

Why NFTs have endless possibilities for brands

Why NFTs have endless possibilities for brands

Brand marketers should take notice of this space.

WFH: How are your creatives doing?

WFH: How are your creatives doing?

After almost a year of working from home, how is creative talent doing?

The often-hidden costs of in-house agencies

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

Building on the momentum of Black storytelling

Building on the momentum of Black storytelling

The appetite for Black stories has crossed over to mainstream appeal.

Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

Humanity will shape influencer marketing in 2021

Humanity will shape influencer marketing in 2021

As influencer marketing becomes more automated, the need for a thoughtful, human touch is critical.

Marketers have the power to fix media imbalances

Marketers have the power to fix media imbalances

Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.

Why we should hang on to remote production

Why we should hang on to remote production

If we’re smart, we’ll keep the tools and processes that make production more efficient.

Dear corporate America: please don’t just check the box on DE&I

Dear corporate America: please don’t just check the box on DE&I

A rush to create and fill DE&I roles can backfire if they’re not properly thought through.

Modern brand

How voice will transform the brand toolkit

How voice will transform the brand toolkit

The traditional brand toolkit is a linear, one-way dialog, while voice enables an inherently two-way, responsive, proactive and social experience.

Why mega-famous creators don’t define influencer marketing

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

How the plant-based trend found its roots in fast food

How the plant-based trend found its roots in fast food

As fast food brands capitalize on the growth of plant-based diets, they have the scale to take a growing movement mainstream

Provocative Minds

Creating a cult of creative effectiveness

Creating a cult of creative effectiveness

Creativity and effectiveness must go hand in hand.

Five new freedoms working from home gives creatives

Five new freedoms working from home gives creatives

While working from home has been difficult for some creatives, it’s also given people new freedoms to divert from and reset longstanding limits in the business.

Lessons in creative direction from Gaudi

Lessons in creative direction from Gaudi

Why stepping back and empowering your team can lead to better creative work.

People and Culture

The myth of bringing your whole self to work

The myth of bringing your whole self to work

While the concept is moving workplace culture in the right direction, it can usher in real complications.

Addressing agency burnout

Addressing agency burnout

As most of us continue to work from home, agency leaders must focus on our people.

Generosity is a leader’s best quality

Generosity is a leader’s best quality

All leaders should be re-examining their own styles this year with an eye toward generosity, understanding and humanity.

Media

Should social media platforms need a license to operate?

Should social media platforms need a license to operate?

A license to operate would convey our commitment to holding powerful engines in our society responsible for our collective safety.

Adjusting the Super Bowl earned media playbook for a virtual radio row

Adjusting the Super Bowl earned media playbook for a virtual radio row

In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are planning instead.

How 2020 splintered the media landscape

How 2020 splintered the media landscape

Dealing with partisanship and the media won't be easier in the Biden era, says Ken Spain, of Narrative Strategies.

Technology

Realeyes earns patent for its attention-measuring product, PreView

Realeyes earns patent for its attention-measuring product, PreView

The measuring tool is the AI company’s flagship product.

Why the Robinhood-GameStop Saga is an important lesson for disruptor brands

Why the Robinhood-GameStop Saga is an important lesson for disruptor brands

It remains to be seen whether or not customers will judge Robinhood by what it says it wants to do, or what it has done.

Join the Clubhouse

Join the Clubhouse

PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.

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