Opinions and thought leadership
Dear Lil Nas X
An appreciation letter from a marketer.
Four ways to advance inclusive investment — once and for all
With more than 40% of the U.S. population identifying as ethnically diverse, and less than 5% of media spend attending to this population, we’re seeing growing threats to traditional media models and pricing.
Four lessons for brands from Gen Z
Campaign US' BIG awards revealed insight into how Gen Z wants to shape marketing and the workforce.
Enough with the brand babble about meaning and purpose
THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.
Is mediocrity the new normal?
As more businesses embrace mediocrity, companies with great services or products shines.
Why advertisers need to look beyond Facebook and Instagram
Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.
Facebook isn’t committed to change
The platform has proved time and again that it only reacts when it needs to salvage its reputation.
Chief Everyone Officer
The new CEO
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The creative revolution 2.0
When we change how we work, we change what we make.
Facebook's outage is a reminder that content strategies should expand beyond social
Brands, it’s time to diversify your content plan so you still reach your customers the next time Facebook takes a mini break, argues Bohemia Group's head of content.
Modern brand
They/Them: Ingredients for gender equity in marketing
The industry has long used gender to make inferences about consumer needs, wants, behaviors and attitudes. It’s time to question those assumptions.
Pausing our collective urge to Ted Lasso
Please, I beg of you, not so fast.
What brands can learn from the Tokyo Olympics about reaching Black Americans
A post-Olympic lens.
Provocative Minds
Embracing creative technology
The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.
An experiential beer? Yes please!
Making experiences useful and beneficial is how meaningful engagement occurs.
Home alone: lost and found in New York
The story of a trip on home turf to nowhere to reignite inspiration.
People and Culture
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US Latino stories…¿Adónde estás?
US Latinos have become a demographic force to be reckoned with, but there is still a noticeable absence in stories that genuinely reflect their culture, realities and aspirations.
Retaining BIPOC talent: It’s more than money
Higher titles and compensation are easy ways of explaining BIPOC job movement, but they are an oversimplification.
Approaching planning like a GPS
Why marketers need to ditch the annual planning cycle.
Media
Levinson Group wrangled Ozy Media crisis response
The firm was not retained after the company’s board of directors was dissolved on Friday.
Live event broadcasting in 2022
The 5 key components CMOs must know.
What we learned from a year of working with attention metrics
We already knew attention mattered. This year, we discovered just how much.
Technology
There will never be a metaverse
And that's a good thing.
Courtship 101: What agencies wish ad tech knew
We are all in this together to bring clients the best, most efficient and effective results.
Breaking down US antitrust bills against Big Tech
Why Washington turned on Big Tech, and what it means for the future.
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