Thought Leaders - guest commentary from our community of industry leaders
2020: Setting a vision for the year ahead
"In 2020, we can't afford to have blurry vision or squint through change."
In 2020, content diversification will be brands' top challenge and opportunity
Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.
Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
The fact of the matter is the clients hold all the cards. They always have.
Sense and sensibility: A better way to engage consumers
Mastecard's CMO unpacks the brand's successful marketing pivot.
45 flat whites: How to break into advertising
This passionate strategist shares some job-searching tips for college grads heading into adland.
Open letter: JohnXHannes winds down, Alto stands up
"Lucky for us, our future will bring the best of the past with us."
That's what advertising is now
'I don't know a single consumer sitting around waiting for the next great print ad.'
Adland needs to start attracting talent at younger ages
"Our industry stars need to make an effort to mentor the next generation."
The changing face of the US Hispanic: Enter Latinx
At 59 million and counting, the Latinx population is one of the largest multicultural groups in our country.
The ad industry's identity crisis and 3 ways to fix it
"Between the incursion of consultancies into the creative world to marketers taking their ad duties in-house, an agency exec could get pretty downtrodden."
Advertising: It's a beautiful day
Huge's one and only with a large dollop of optimism.
Why retailers are getting experiential wrong (especially for holiday shoppers)
To truly transform relationships with consumers, retailers have to create experiences that actually help consumers solve problems and expand their perspectives.
Production company MD calls out 'dismissive attitude towards female clients'
'Commenting that their notes might be too 'nitpicky,' or that their suggestions are motivated by the need to please their boss, who always seems to be male in this assumed scenario.'
Pick one: Mental health or work in advertising
As someone who struggles with anxiety and ADHD, I can openly say that not putting my health first has caused my performance to suffer.
20 alarmingly convincing New Year predictions from Havas Media
From Amazon getting into air travel to another Cambridge Analytica-style data meltdown in healthcare sector; minds at the agency dish their 2020 takes.
4 key takeaways from ProcureCon Marketing 2019
Marketing procurement is now moving to a focus of value, not savings.
Less than 2% of all VC funding goes to women-founded businesses
Will our clients of tomorrow be doomed to the same echo chambers of today?
Samsung launching narcissism into space is everything wrong with marketing today
It is excruciating to imagine what good could have been done with the same team and resources.
Brands
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Where are all the innovative women? At DMEXCO.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
Building technology for the greater good
How innovation continues to build trust in a world of savvy consumers.
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
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