Brands that lean into sustainability, especially through strong imagery, will connect with a broad consumer audience on one of the most universally important issues of our time
Added burdens are slowing even Super Moms down, but marketers can help
In-house agencies are here to stay, and there doesn’t seem to be a vaccine for the holding companies in the near future.
We can put self-interest and control aside, or we can wait to be disrupted by someone who can pull it off.
The flow of new business pitches in the past six months has been relieving. But this isn't business as usual.
Baby boomers are retiring, and marketers should wake up to the opportunity.
As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.
As I binge-wrote chapters of my career from the beginning, five lessons stood out along the way.
Data, content and agility will drive the successful campaigns of the future.
Industry-wide challenges can only be truly solved with industry-wide solutions.
Brands need to adapt the “big idea” to digital activations purpose-built for media channels.
Marketers either ignore women over 40 or speak to them like they’re all exactly the same.
Brands need to lean into one-to-one mobile connections and new pick-up and delivery options this holiday season as typical shopping habits are disrupted by the pandemic.
With CMOs facing more pressure than ever to deliver, we may need to redefine expectations.
How to make your digital design portfolio stand out, according to a chief creative officer.
Brand measurement must evolve to continue justifying upper-funnel investment
Achieving equity in our industry won't be easy, but it will define success in the future.
Corporate social responsibility only succeeds when it comes from the top down.
While grocery sales are up, customers hesitate to linger in-store during the pandemic. Enter delivery services.
"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
A lot rides on the election for comms and marketing firms vying for federal contracts.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
The Big Game's ratings were down 3 percent from last year.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
How innovation continues to build trust in a world of savvy consumers.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.