Opinions and thought leadership

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrott

Super Bowl LVI: Where are all the women and POC directors?

A plea to do better on the diversity front as this year’s batch of ads rolls out.

Jed Mole Acxiom

Customer experiences people trust require data trust

It’s on marketers to explain how customer data allows brands to provide them with better experiences and greater value.

Metaverse

Marketing 3.0: Getting ahead of the metaverse

Marketers can look to the gaming world to start preparing for the metaverse.

CES 2022

What CES can teach us about smarter investments and better connections in 2022

The key to taking back control and making smarter investments is well within our reach.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrott

Build it and they may not come

After mass cancellations due to the Omicron variant, CES 2022 marks a tepid return to live events for the new year.

Ronald NG, global chief creative officer, MRM

The word ‘tactics’ sucks, so we’ve banned it at our agency

"Tactics" minimizes and underplays our work.

gaming

The metaverse must bridge the digital divide

We must avoid deepening existing inequalities and create digital environments where everyone can belong

Patagonia

How to be brave and still make a profit

Six lessons from Patagonia.

Simon Fenwick 4As

​​More talk, more action

Diversity, equity, inclusion and belonging is a business imperative.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrott

The talent crisis and big account win paradox

After a year of record account reviews, agencies are desperate for talent as the crisis worsens.

Modern brand

Andrea Mallard, chief marketing officer, Pinterest

The 2022 trends your audience will love

Pinterest CMO Andrea Mallard breaks down trends for marketers by demo from its annual not-yet-trending report.

getty images

How brands can take advantage of new holiday shopping habits

On a mission to embrace holiday spirit, some of our behaviors may look different. That’s an opportunity for brands and consumers alike.

Dania Aguayo, VP, multicultural and brand strategy, Hero Collective

Why not capitalizing “Brown” erases cultural history

Keeping “Brown'' lowercase is another attempt to strike out cultural experiences that define our beliefs, attitudes and values.

Provocative Minds

Credit: Unsplash

The creative revolution 2.0

When we change how we work, we change what we make.

Credit:  Dstudio Bcn

Embracing creative technology

The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.

SingleCut Beersmiths

An experiential beer? Yes please!

Making experiences useful and beneficial is how meaningful engagement occurs.

People and Culture

getty images

Why the Great Resignation is a Great Opportunity

Don’t dodge the unfamiliar or unexpected; that’s how opportunity is packaging itself these days.

getty images

6 ways brands can reach Asian communities

Not doing so will impact their bottom lines.

Jen DaSilva, President, Berlin Cameron

Has the pandemic set back my path to vulnerability?

Vulnerability is necessary, especially in the moments when it’s raw and feels impossible to share.

Media

Headshot of WarnerMedia's Andrea Zapata

WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners

The decision comes amid growing calls to diversify TV measurement strategies.

Mexico privacy

Will Mexico lead the way in online privacy?

Mexico is the second country to legislate media transparency after France.

Credit: Clay Banks

Four ways to advance inclusive investment — once and for all

With more than 40% of the U.S. population identifying as ethnically diverse, and less than 5% of media spend attending to this population, we’re seeing growing threats to traditional media models and pricing.

Technology

NFT

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralized autonomous organizations.

Credit: Unsplash

Why advertisers need to look beyond Facebook and Instagram

Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.

Getty Images

There will never be a metaverse

And that's a good thing.

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