Mastecard's CMO unpacks the brand's successful marketing pivot.
This passionate strategist shares some job-searching tips for college grads heading into adland.
"Lucky for us, our future will bring the best of the past with us."
'I don't know a single consumer sitting around waiting for the next great print ad.'
"Our industry stars need to make an effort to mentor the next generation."
At 59 million and counting, the Latinx population is one of the largest multicultural groups in our country.
"Between the incursion of consultancies into the creative world to marketers taking their ad duties in-house, an agency exec could get pretty downtrodden."
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
"So I swallowed the imposter syndrome that occupies the minds of so many women, and walked into the big conference room to pitch Michael Roth and IPG..."
In the first edition of Untold Stories, a creative shares her experience of being harassed and advice for others in the same position.
Will our clients of tomorrow be doomed to the same echo chambers of today?
It is excruciating to imagine what good could have been done with the same team and resources.
The newly expanded creative agency will now work with Burger King, KeVita and more.
Marketing must shift from being a frequently unwanted intrusion in the home to a service to consumers and the home itself.
"We need to be conscious of tokenism."
Havas NY's CCO gives his review of Mekanism CEO Jason Harris' new book, "The Soulful Art of Persuasion."
"We'd all do well to remember that a company is better served when people have different opinions and perspectives."
Ecommerce platforms, low fulfillment costs, and VC funded startups put consumers in control.
Brands are missing out by completely missing the point, says Lisa.
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
The Big Game's ratings were down 3 percent from last year.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
How innovation continues to build trust in a world of savvy consumers.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.