It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?
Why Washington turned on Big Tech, and what it means for the future.
Focus on humanizing instead of idolizing
Business is back and brands that were in trouble a year ago are spending on marketing again. But the threat of the COVID-19 Delta variant looms large.
Brave ideas capture people’s attention and demand a response, because they simply can’t be ignored.
It’s time for us to lead the narrative around the future of the open web.
Millennials and Gen Z have high expectations to make the world a better place.
It can create a through-line from brand to demand that makes it easy and fun for people to buy.
Conscious consumers are again setting the direction for brands.
How does ideation look, feel and sound when you no longer use outdated definitions of gender as a starting point?
Brands should plug into Live and virtual experiences as music roars back to life.
Sorry to say it, but it’s true.
We must lead with empathy and understand the differences between accountability, transparency and boasting, says Lambert & Co.'s Cierra Mangal.
Content that brands run day in and day out to support their businesses are the true unsung heroes of the creative world.
This past year has provided great examples of how brands can push culture forward.
When you’ve been isolated from outdoor advertising for a year, you start to see it with fresh eyes.
In this nation of immigrants, we are now two more resolute citizens determined to fight for our country and intent on living the American dream.
Many of us are overlooking people with neurodifferences.
It’s easy to want to rid ourselves of every scrap of the pandemic’s memory. But is that what we really want?
Dynamic markets need a completely new playbook.
B2B is starting to look more like B2C.
Human-first media metrics are essential for equitable media planning.
Social duty of care goes way beyond advertising.
Advertisers must better explain our value.
The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.