Thought Leaders - guest commentary from our community of industry leaders
What cancer taught me about running an ad agency
"I want to be very clear -- this is not a call for sympathy or a way to boast on a heroic feat. It's simply some invaluable lessons that required me to be bedridden to learn."
An open letter from one indy agency to all the others
In the spirit of partnership.
The crippling impact of coronavirus on nonprofits
And the chance for purposeful brands to show their true colors and core values.
Isolation Log: Necessity is the mother of invention
Adland is taking some blows right now, but the industry is putting up a good fight.
Olympics postponed, but opportunities for marketers wide open
"On its face, there are no direct substitutes for the Olympics; however..."
We're at war, and your brand can help win this battle
"This situation demands brands to stop talking about their corona idea, and simply help the fuck out where it's needed most."
Why coronavirus' impact might be the brief the creative industry was made to tackle
Constraints focus the mind and provide fertile ground for creativity.
Creativity amid crisis: How marketers can navigate outbreaks and uncertainties
Let's refrain from reacting out of panic, but instead accept the challenge and get creative.
Bringing humanity to account management
"Most agencies want long-term clients and stable client relationships, yet the average client-agency relationship continues to shorten."
Business leaders must show link between diversity and bottom line
"Additionally, leaders have to recognize that diversity and inclusion is a journey, not a one-time event."
Isolation log: Brace for job axes to swing and production to change forever
And embrace this cliche: It really isn't all doom and gloom.
How the coronavirus is calling our industry into action
In moments like this, it is often forgotten how uncomfortable it can be to adapt.
Keeping vision in focus when the CMO goes
Human nature abhors a vacuum, too. Agency experts suggest ways to support the big picture.
Lean into your fears and let them propel you, stresses Berlin Cameron President
'Fearlessness is a state that I'll never reach, but I'm going to continue to use my fears as fuel.'
Confessions of a 21-year-old: What young female consumers really want
'The most successful way to stand out is to literally have me saying "literally."'
The business you love: How Me Too and Time's Up reshaped my future
"My work encourages bravery. Bravery on a journey toward building a better advertising industry. It is about harnessing collective wisdom."
Ad of the Week: Google's 'Find your Scene' proves in-housing creativity works
User-generated content makes this a spot for the people, by the people.
Brands
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Where are all the innovative women? At DMEXCO.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
Building technology for the greater good
How innovation continues to build trust in a world of savvy consumers.
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
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