How cashless solutions play a pivotal in growing cannabuisness.
A look at the situation from the other side.
Creative companies should embrace five phases of action, says Roberts.
It's a process, not a discipline, says this senior strategist.
Lenderman shares his lessons for purpose-driven marketing, with a bit of profanity mixed in.
They're not even as radical as you might think.
Think about why those Tide Super Bowl ads resonated so well.
And you thought email was dead.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Jump on exclusive video content, say the guys from Big Block.
But threats to the industry loom as brands take work in-house.
Brands are missing out by completely missing the point, says Lisa.
"Until there is one central measurement system, there will remain concerns about the legitimacy digital advertising."
Experts at Campaign US' annual Digital 40 Over 40 stressed online wizardry isn't just about coding and data-based decisions.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Aggregation turns the advantages that brands used to tout into internet food, says an associate strategy director at Deutsch.
Stand up or stand out of the way, says the co-founder of independent Fancy.
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Brands that don't look deep within to find their souls will make hollow progress, says TBWA\Chiat\Day LA's chief strategy officer.
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
Those of us who want to make true feminist content must more closely examine our approach to gender politics, says a creative strategist at Vox Creative.
There's a long way to go before leadership at the top represents the many dynamic women hidden in the shadows, says Ogilvy's worldwide chief communications officer.
The Big Game's ratings were down 3 percent from last year.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.
Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says Arnold Worldwide's director of digital strategy.
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