Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.
As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at RTO+P.
Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no indication that we will work together tomorrow.
Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.
Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.
An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.
This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.
The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.
Rather than try to convince this generation to put down their phones, marketers would be doing Gen Z a favor if they emphasized the community-based aspects of phone communication.
In an environment where change and innovation are valued so highly, we need to hire people who aren't spending their days defending the way things are done, says RPA's COO.
An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.
Employees and clients need to know agencies are serious about protecting our greatest assets: each other.
Having a plan will ensure the experience you deploy will work for you and your brand in the most productive and engaging way possible, says Facebook Messenger's head of business.
It's time to move past the idea of "combatting the duopoly" and into how to build a solution, says Sonobi's CEO.
Only when we risk being wrong can we know what's true, says JWT New York's executive strategy director.
Halloween is is full of opportunities for a broader variety of retailers, for a broader variety of reasons, says 22squared's strategy director.
Today's families are making decisions differently. And that's because there's a new kid in town.
A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.
The grocery retailer's efforts to fix the "Whole Paycheck" problem means big brands can help fill a void with their own offerings.
Companies that want to set up a base in a new city should consider a few things first, says JWT Atlanta's head of innovation.
After the U.S. Men's National Soccer Team's devastating loss, how can brands pivot their messaging?
The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.
Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.
Inspiration, collaboration and innovation are more important than the old standbys of value, trustworthiness and consistency, says Mechanica's CEO.
The time for change to improve diversity in the industry is right now, says MDC Partners' head of talent and inclusion.
The 4A's president and CEO reflects on her first AWNY as head of the agency advocacy organization.
It's imperative that we're honest about how discrimination is still impacting women in the workplace, says Quantcast's VP of marketing.
Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.
BBH LA's senior brand strategist explains how to make a new show must-watch, even when dealing with audiences inundated by content.
Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence.
The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.
This content director shuns Facebook but loves "Rick and Morty" and children's books.
Young men are recommending beauty, apparel and household products. They defy stereotyping, says Engagement Labs' CEO.
To avoid the pitfalls of programmatic, more companies are turning to private marketplace.
Despite all the hype, for MTA to be useful its limitations must be clear and clearly communicated.
Digital assistants like Amazon's Alexa and Google Home strike a balance between disruption and utility, says RAIN's director of technology innovation.
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