Opinions and thought leadership

When advertisers hoard hot agencies

When advertisers hoard hot agencies

It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?

Breaking down US antitrust bills against Big Tech

Breaking down US antitrust bills against Big Tech

Why Washington turned on Big Tech, and what it means for the future.

Athletes are people too

Athletes are people too

Focus on humanizing instead of idolizing

Clouds gather over the summer of rebound

Clouds gather over the summer of rebound

Business is back and brands that were in trouble a year ago are spending on marketing again. But the threat of the COVID-19 Delta variant looms large.

Creative champions: Winning hearts, minds and awards in OOH

Creative champions: Winning hearts, minds and awards in OOH

Brave ideas capture people’s attention and demand a response, because they simply can’t be ignored.

Publishers: it’s on us

Publishers: it’s on us

It’s time for us to lead the narrative around the future of the open web.

4 actionable insights for marketing to Millennials and Gen Z

4 actionable insights for marketing to Millennials and Gen Z

Millennials and Gen Z have high expectations to make the world a better place.

Entertainment commerce is the next evolution in brand partnerships

Entertainment commerce is the next evolution in brand partnerships

It can create a through-line from brand to demand that makes it easy and fun for people to buy.

7 benefits of joining the circular economy

7 benefits of joining the circular economy

Conscious consumers are again setting the direction for brands.

The future of creativity is all-gender

The future of creativity is all-gender

How does ideation look, feel and sound when you no longer use outdated definitions of gender as a starting point?

Modern brand

It’s time for brands to meet fans at music moments

It’s time for brands to meet fans at music moments

Brands should plug into Live and virtual experiences as music roars back to life.

Virtual events will never be like IRL events

Virtual events will never be like IRL events

Sorry to say it, but it’s true.

George Floyd: A man, not a movement

George Floyd: A man, not a movement

We must lead with empathy and understand the differences between accountability, transparency and boasting, says Lambert & Co.'s Cierra Mangal.

Provocative Minds

Celebrating the everyday heroes of creative

Celebrating the everyday heroes of creative

Content that brands run day in and day out to support their businesses are the true unsung heroes of the creative world.

This Cinco de Mayo, do more than just sell beer to the Latinx community

This Cinco de Mayo, do more than just sell beer to the Latinx community

This past year has provided great examples of how brands can push culture forward.

Back to the outdoors, for people and advertising

Back to the outdoors, for people and advertising

When you’ve been isolated from outdoor advertising for a year, you start to see it with fresh eyes.

People and Culture

I Pledge Allegiance…

I Pledge Allegiance…

In this nation of immigrants, we are now two more resolute citizens determined to fight for our country and intent on living the American dream.

How can you tell a diverse story without diverse storytellers?

How can you tell a diverse story without diverse storytellers?

Many of us are overlooking people with neurodifferences.

Before we go back, let’s take some things with us

Before we go back, let’s take some things with us

It’s easy to want to rid ourselves of every scrap of the pandemic’s memory. But is that what we really want?

Media

A better way to buy

A better way to buy

Dynamic markets need a completely new playbook.

What does LinkedIn's $3 billion ad business say about B2B marketing?

What does LinkedIn's $3 billion ad business say about B2B marketing?

B2B is starting to look more like B2C.

Rethinking the use of demographics

Rethinking the use of demographics

Human-first media metrics are essential for equitable media planning.

Technology

Brands’ data practices should reflect their social duty of care

Brands’ data practices should reflect their social duty of care

Social duty of care goes way beyond advertising.

Why data transparency is key to building consumer trust

Why data transparency is key to building consumer trust

Advertisers must better explain our value.

Facebook takes aim at Clubhouse, podcast market with audio announcement

Facebook takes aim at Clubhouse, podcast market with audio announcement

The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free