Opinions and thought leadership
The marketer’s guide to working with nonprofits
Brands must make collaborations with nonprofits mutually beneficial.
How to hybrid
The changing face of the agency office.
Virtual events will never be like IRL events
Sorry to say it, but it’s true.
The ally marketer's guide to queer subculture on TikTok
A letter from the desk of a lesbian creative director.
Brands’ data practices should reflect their social duty of care
Social duty of care goes way beyond advertising.
Humanizing B2B brands
How social media helps B2B marketers connect.
Sitting Still
The transition back to the office will hopefully leave us with a work experience that melds the best of both worlds.
George Floyd: A man, not a movement
We must lead with empathy and understand the differences between accountability, transparency and boasting, says Lambert & Co.'s Cierra Mangal.
What’s your origin story?
We need to create opportunities to give voice to others to ask and share their own origin stories.
Staying Fresh: How great brand-building works in our brains
Learnings from The New York Times’ The Truth campaign.
Modern brand
Ready for takeoff
As the travel industry braces for surge, brands can win fans for life.
Anatomy of a sonic logo
Ba Da Ba Ba Ba, I’m Lovin It.
More than just a high: The future of cannabis marketing
At some point, cannabis will go from cool to commodity.
Provocative Minds
This Cinco de Mayo, do more than just sell beer to the Latinx community
This past year has provided great examples of how brands can push culture forward.
Back to the outdoors, for people and advertising
When you’ve been isolated from outdoor advertising for a year, you start to see it with fresh eyes.
Lessons in creative leadership from a soccer legend
What creatives can learn from Rinus Michels and Total Football.
People and Culture
Having urged everyone off the sidelines, it’s time we heed our own advice
We need to act with urgency without mindlessly rushing forward, issuing statements for the sake of appearances. Words matter, but actions matter more, say True Mosaic cofounders Emily Graham and Bia Assevero.
Being an Asian woman executive in the United States
The combination of bamboo and glass ceiling make it incredibly difficult to climb to the top.
AAPI Representation on screens and in the boardroom
While Asians might over-index at senior- to mid- levels and below, there’s not enough representation at the very top.
Media
The Upfronts: podcasting is the latest battleground
Media companies dazzled advertisers with new content and audience metrics.
Why data transparency is key to building consumer trust
Advertisers must better explain our value.
Facebook takes aim at Clubhouse, podcast market with audio announcement
The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.
Technology
Start with the stack: Agency organization in the biddable media age
When it comes to selecting the right tech stack, media agencies have an opportunity to stand out.
There’s no perfect replacement for cookies
Here’s how brands can move forward in a cookieless world.
Realeyes earns patent for its attention-measuring product, PreView
The measuring tool is the AI company’s flagship product.
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