Thought Leaders - guest commentary from our community of industry leaders

Betting on us: The behind-the-scenes story of Have Her Back
Share

Betting on us: The behind-the-scenes story of Have Her Back

"So I swallowed the imposter syndrome that occupies the minds of so many women, and walked into the big conference room to pitch Michael Roth and IPG..."

I was sexually harassed on creative placement at a top London agency

I was sexually harassed on creative placement at a top London agency

In the first edition of Untold Stories, a creative shares her experience of being harassed and advice for others in the same position.

Adland needs to interrogate its recruitment strategies

Adland needs to interrogate its recruitment strategies

"We need to be conscious of tokenism."

What would Bowie say?

What would Bowie say?

Havas NY's CCO gives his review of Mekanism CEO Jason Harris' new book, "The Soulful Art of Persuasion."

Cross-generational office culture: Clash or crockpot?
Share

Cross-generational office culture: Clash or crockpot?

"We'd all do well to remember that a company is better served when people have different opinions and perspectives."

China - where the consumer is the boss and brands are at a loss
Share

China - where the consumer is the boss and brands are at a loss

Ecommerce platforms, low fulfillment costs, and VC funded startups put consumers in control.

How e-commerce is changing the human experience of back-to-school
Share

How e-commerce is changing the human experience of back-to-school

It isn't just a consumer moment; it's also a human moment.

VSCO girls: Tweens are boosting an unlikely family of brands
Share

VSCO girls: Tweens are boosting an unlikely family of brands

Gen Z isn't intimidated by emerging tech the same way their millennial predecessors were.

Is VR ready for your retired in-laws?
Share

Is VR ready for your retired in-laws?

A devoted son-in-law talks about why his mother-in-law and other retirees deserve a great VR experience, and what VR needs to do to meet their needs.

Location data is improving OOH ads in starkly different ways
Share

Location data is improving OOH ads in starkly different ways

McDonalds and REI show modern roadmaps to billboard success.

'I want to level the playing field': Wolff Olins' first female CEO

'I want to level the playing field': Wolff Olins' first female CEO

Share

'I'd like to see the intensity of public debate and scrutiny continue. While it may be uncomfortable, it will ultimately fuel our progress.'

The nonexpert's guide to corporate responsibility jargon

The nonexpert's guide to corporate responsibility jargon

Share

AHA's Brent Wilson explains three ways to avoid CR nonsense traps.

Corporate leaders must put diversity at center of goals

Corporate leaders must put diversity at center of goals

Share

"I want to ensure my kids have the opportunities they deserve."

Professional ghosting: A haunted tale

Professional ghosting: A haunted tale

Share

The pitch process is hard enough, and like dating, it can be fraught with issues.

A call for adland to be braver: Fear stifles progress

A call for adland to be braver: Fear stifles progress

Share

If you're wondering whether we've gotten there... the answer is a hard 'no.'

I sold my agency to a consultancy three years ago... Here's what happened

I sold my agency to a consultancy three years ago... Here's what happened

Share

Heat CEO John Elder gives an inside scoop about being acquired by Deloitte Digital, as well as some advice for shops thinking about selling to consultancies in the future.

Citi continues gender equality push with Madonna partnership

Citi continues gender equality push with Madonna partnership

Share

The financial services giant is collaborating with Live Nation and Maverick on its 25th Citi Sound Vault show.

Hello, chief storyteller: The next three jobs this industry needs

Hello, chief storyteller: The next three jobs this industry needs

Share

"Agencies find themselves hard-pressed to rethink their roles in the marketing ecosystem--but, just as importantly, they also need to rethink the roles within their four walls."

Brands

What is black girl magic, and why should brands care?
Share

What is black girl magic, and why should brands care?

Brands are missing out by completely missing the point, says Lisa.

The 'un-marketing' of the Olympics and how brands can do better next time
Share

The 'un-marketing' of the Olympics and how brands can do better next time

The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.

Leapfrog past the competition with purpose
Share

Leapfrog past the competition with purpose

What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.

Creativity

We're measuring experiential all wrong
Share

We're measuring experiential all wrong

The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.

Digital 40 over 40 celebrates diversity of thought
Share

Digital 40 over 40 celebrates diversity of thought

Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.

Why investing in indie filmmakers could get your brand an Oscar
Share

Why investing in indie filmmakers could get your brand an Oscar

Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.

Culture

Here's how to nail authenticity in the workplace
Share

Here's how to nail authenticity in the workplace

The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.

#TimesUp isn't going anywhere anytime soon
Share

#TimesUp isn't going anywhere anytime soon

Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.

Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
Share

Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace

We need to tear up the blueprint that created "The Old Boys' Club."

Media

Eight-year overnight ratings low for Super Bowl LII on NBC
Share

Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Expectations, or lack thereof, for the 2018 Big Game
Share

Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

A 'Super' experience on the old linear broadcast model
Share

A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

People

Why working moms shouldn't play by the rules
Share

Why working moms shouldn't play by the rules

Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.

A case for rebranding the older worker
Share

A case for rebranding the older worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

CES and women: It's about contribution
Share

CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Technology

Building technology for the greater good
Share

Building technology for the greater good

How innovation continues to build trust in a world of savvy consumers.

How creative storytelling can expand in a world of 1s and 0s
Share

How creative storytelling can expand in a world of 1s and 0s

Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.

5 emerging tech trends at SXSW that will shape 2018
Share

5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free