Thought Leaders - guest commentary from our community of industry leaders
CES was all about autonomy - except when it came to women
"The most damning type of devil is in the details when it comes to misogyny, be it intentional or unintentional."
The 2019 NATPE Conference: Suddenly syndication
The event is alive with potential new first-run programming
OMD Worldwide's new strategy chief on a roadmap for finding the future at CES
Chrissie Hanson, OMD Worldwide's newly named chief strategy officer, shares her predictions as well as her roadmap for translating four hectic days in Vegas into insights that will enable better decisions, faster, for marketers.
What kind of voters will Gen Z be?
RPA's Mia von Sadovszky studied Gen Z for a year - find out what she learned about this demographic and what kind of voters the group will be.
Ladies -- Resist the fear
R/GA's Julie Benevides shares three tips for women to keep moving forward today.
Comic Con is not just for geeks anymore
The promotional opportunities are premium.
Fantastic interns and where to find them
Just because summer's over the hunt for perfect interns ends? Think again.
Paul Venables on our screwed up world and what to do about it
The Venables Bell & Partners leader shares how we can all do our part in adland and society.
The nature of 'brand trust' is changing. Are you?
Kennedy shares why actions are more important than words for companies today.
Yes, data is king. But creative should not be overthrown.
Bielby explains the intersection of data science and creativity.
OMG's global investment CEO on his 25-years with shop
'Regardless of the A.I. integration and machine learning necessity, it's still fundamentally a people business.'
The official best TV shows of 2018
Ranked from bottom 10 to top one.
2019: Welcome to the 'post advertising age'
VMLY&R's executive director of experience lays out how the new year landscape looks.
Self-care is slippery, confusing and necessary for creativity
"You did not come here to work and die."
Women and weed: Targeting the anti-stoners
The importance of women's role in the cannabis-legalization boom.
The fast, simple way to fix the retail/agency disconnect
Strip away the traditional agency model and bring your talent closer to clients.
Born from brave: How my father's challenger spirit molded David&Goliath
'Growing up in the house of a veteran was not easy. It's a war in itself for the family of a veteran with PTSD.'
As voice-based search grows, what should brands sound like?
Picture the actual voice of a brand. Pick your favorite denim company. Do you imagine a woman or a man?
Brands
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
The right kinds of ads will take us to the stars
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.
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