Opinions and thought leadership

Headshot of Meryl Draper

Speaking for ourselves

It’s more urgent than ever for women to reclaim the narrative around our health.

Pro-choice activists in Greece

How brands can step up to protect reproductive rights

From reviewing data practices to vocally supporting the right to abortion in brand messaging and internal policies, there are many ways brands should take a stance in post-Roe America.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Economic, geopolitical and climate realities loomed large over Cannes

The return of the dreamy creative festival on the French Riviera was punctured by the realities of a changing world.

Headshot of Abe Blackburn

Making social media more welcoming for trans and nonbinary people

Join me in a commitment to flood our newsfeeds with powerful, positive, and truthful representations of trans and queer joy.

Headshot of Matthew Sweeney

We need a united front to overcome streaming video’s complexities

Until we upgrade our standards and technology, mutually accepted third-party verification will be a key solution underpinning accurate measurement.

Headshot of KR Liu

Why inclusive marketing means accessible marketing

When everyone can fully access and engage with your products, content and experiences, it’s good for business.

Cannes Lions logo

Cannes Lions can be exceptional — if we view it with fresh eyes

The festival will serve as a joyful reunion — but the mission is so much bigger now.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Dirty data practices are the industry’s open secret

A Campaign US investigation into WPP’s Choreograph proves there’s still much work to be done to clean up the data practices that run rampant in U.S. advertising.

Headshot Craig Bagno

Examining brand purpose over six years of Cannes Lions winners

When looking at Cannes as a database of creativity, purpose-driven marketing rises to the top.

Woman working remotely on laptop

Hot employee summer

A guide to working remote and extending a vacation destination effectively.

Modern brand

Woman carrying bottle of fruit water and bag with groceries

How the X industry can shape the sustainability conversation

Ahead of World Environment Day, Redhill's senior director makes a plea for closing the 'green gap' and suggests ideas for corporations to put their consumer-facing messaging to action.

Headshot of Anita Stubenrauch

Your brand doesn’t feel right anymore. What now?

What to do when who you are isn’t who you want to be.

Diverse female business professionals talking at work

Do you know the females of the future?

“The Future Majority” are younger and more diverse than ever – and they will lead on economic decisions in the future.

Provocative Minds

Clip art of business professionals competing

Why purposeful creativity is more important than meaningless awards

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

NBA Michelob Ultra and Microsoft Courtside ad

Taking It to the street with renewed creativity — and greater impact

OOH demonstrates the brilliance of creatives who can distill a message to its singular intent.

Credit: Unsplash

The creative revolution 2.0

When we change how we work, we change what we make.

People and Culture

Hand holding heart in front of LGBTQ+ rainbow

You're the difference

What sets us apart is what can bring us together

Simpsons depression meme with caption "When they ask you to show the new employee around" and text reading "This is where I come to cry" "Cool"

How to get your employees to share fewer depression memes

Since our industry only seems willing to solve problems when they’re in a creative brief format, I gave it a go here.

Lola Bakare

Lessons for marketers from brands that have gotten Pride Month right

Consumers want real solutions — not empty statements.

Media

People walking past CNN+ billboard

Streaming isn’t dying; consumers just know what they want

In today’s news landscape, landing a story placement on any large network streaming platform should be considered a top-tier placement.

California skyline on fire

Digital media companies: It’s time to reduce your carbon footprint

Digital publishers are starting to participate more actively in the zero-carbon revolution in inspiring ways.

Andrea Mallard, chief marketing officer, Pinterest

The 2022 trends your audience will love

Pinterest CMO Andrea Mallard breaks down trends for marketers by demo from its annual not-yet-trending report.

Technology

Headshot of Brad Simms

No metaverse agencies of record, please

Agencies need to learn how to think through multiple universes in an integrated way.

Stylized red and blue picture of man wearing VR headset

Has ‘Innovate or die’ become ‘Innovate and die’?

As marketers, our obsession with innovation today has become so acute, we risk forgetting to interrogate whether certain innovation is actually that relevant or powerful.

Headshot of Max Lenderman next to the words "Into The Metaverse"

Agencies and DAOs

As DAOs continue their ascendancy in web3, agencies should assign a portion of their messaging prowess and digital chops to servicing these highly capitalized communities.

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