Opinions and thought leadership
What’s your agency relationship worth to you?
It’s the most important question brands must answer in 2022.
I am a medical marketing professional who suffers from mental illness
Jon Nelson, formerly president of GSW and currently president, ScriptLift at P\S\L Group, describes his battle with mental illness — as well as the industry’s inconsistent treatment of individuals who need help.
How brands can take advantage of new holiday shopping habits
On a mission to embrace holiday spirit, some of our behaviors may look different. That’s an opportunity for brands and consumers alike.
Tectonic consumer shifts give brands holiday headaches
Between supply chain backups, inflation and the Omicron variant, advertisers are in for another rocky holiday season.
Why not capitalizing “Brown” erases cultural history
Keeping “Brown'' lowercase is another attempt to strike out cultural experiences that define our beliefs, attitudes and values.
Will Mexico lead the way in online privacy?
Mexico is the second country to legislate media transparency after France.
Why web 3 is experiential marketing’s biggest frenemy
Marketers need to pay attention to decentralized autonomous organizations.
6 ways brands can reach Asian communities
Not doing so will impact their bottom lines.
Got IP? Bring it to the metaverse
Intellectual property will be the most important asset in the online 3-D virtual environments that are taking over the internet.
Expecting the worst: How brands can embrace pessimism following COP26
The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism.
Modern brand
Why disturbing disclosure trends could ruin influencer marketing
Bad disclosure is bad influencer marketing.
They/Them: Ingredients for gender equity in marketing
The industry has long used gender to make inferences about consumer needs, wants, behaviors and attitudes. It’s time to question those assumptions.
Dear Lil Nas X
An appreciation letter from a marketer.
Provocative Minds
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The creative revolution 2.0
When we change how we work, we change what we make.
Embracing creative technology
The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.
An experiential beer? Yes please!
Making experiences useful and beneficial is how meaningful engagement occurs.
People and Culture
Has the pandemic set back my path to vulnerability?
Vulnerability is necessary, especially in the moments when it’s raw and feels impossible to share.
Making advertising work for working moms
We need to make it easier to be a working mother in all businesses, including ours.
Forging a grateful future
Expressing genuine appreciation became personal practice and a business strategy for me during COVID-19. I hope we’ll all keep saying thank you – and meaning it – moving forward.
Media
Four ways to advance inclusive investment — once and for all
With more than 40% of the U.S. population identifying as ethnically diverse, and less than 5% of media spend attending to this population, we’re seeing growing threats to traditional media models and pricing.
Levinson Group wrangled Ozy Media crisis response
The firm was not retained after the company’s board of directors was dissolved on Friday.
Approaching planning like a GPS
Why marketers need to ditch the annual planning cycle.
Technology
Why advertisers need to look beyond Facebook and Instagram
Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.
There will never be a metaverse
And that's a good thing.
Courtship 101: What agencies wish ad tech knew
We are all in this together to bring clients the best, most efficient and effective results.
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