Opinions and thought leadership

Marketers: It’s time start being real with moms

Marketers: It’s time start being real with moms

Motherhood is just one part of our identity.

This Cinco de Mayo, do more than just sell beer to the Latinx community

This Cinco de Mayo, do more than just sell beer to the Latinx community

This past year has provided great examples of how brands can push culture forward.

Anatomy of a sonic logo

Anatomy of a sonic logo

Ba Da Ba Ba Ba, I’m Lovin It.

'Latinx' and its role in authentic brand strategy

'Latinx' and its role in authentic brand strategy

Hispanic identity is complex, fluid and continuously evolving.

Why data transparency is key to building consumer trust

Why data transparency is key to building consumer trust

Advertisers must better explain our value.

Understanding our carbon footprint

Understanding our carbon footprint

The next step for the ad industry.

More than just a high: The future of cannabis marketing

More than just a high: The future of cannabis marketing

At some point, cannabis will go from cool to commodity.

Back to the outdoors, for people and advertising

Back to the outdoors, for people and advertising

When you’ve been isolated from outdoor advertising for a year, you start to see it with fresh eyes.

Start with the stack: Agency organization in the biddable media age

Start with the stack: Agency organization in the biddable media age

When it comes to selecting the right tech stack, media agencies have an opportunity to stand out.

Beyond hashtags: Solidarity against Anti-Asian violence

Beyond hashtags: Solidarity against Anti-Asian violence

Let’s take this opportunity to start a genuine effort to end systematic racism in our industry and country.

Modern brand

Brands gear up for the great reopening

Brands gear up for the great reopening

Vaccines are flowing into arms and brands are nudging us to get back out there. But are we ready yet?

You’re doing it wrong: Common mistakes brands make when working with creators

You’re doing it wrong: Common mistakes brands make when working with creators

When a creator is excited about a brand partnership, creative has room to shine.

Building brave B2B brands

Building brave B2B brands

Why branding matters — even in B2B.

Provocative Minds

Lessons in creative leadership from a soccer legend

Lessons in creative leadership from a soccer legend

What creatives can learn from Rinus Michels and Total Football.

WFH: How are your creatives doing?

WFH: How are your creatives doing?

After almost a year of working from home, how is creative talent doing?

Creating a cult of creative effectiveness

Creating a cult of creative effectiveness

Creativity and effectiveness must go hand in hand.

People and Culture

How we can help women bounce back into the workforce

How we can help women bounce back into the workforce

Companies can tackle inequality by making it clear that women are supported and have the resources they need to grow.

Racism is a virus, not Asians: #StopAAPIHate

Racism is a virus, not Asians: #StopAAPIHate

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.

A challenge to our industry from an invisible minority

A challenge to our industry from an invisible minority

The AAPI community’s existence cannot be conditional or dismissed.

Media

Facebook takes aim at Clubhouse, podcast market with audio announcement

Facebook takes aim at Clubhouse, podcast market with audio announcement

The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.

The future of sports is streaming

The future of sports is streaming

Amazon’s Thursday Night Football deal is a tipping point for entertainment.

The audio renaissance is here

The audio renaissance is here

Clubhouse. Spaces. Fireside. Live Rooms. Are audio chat apps here to stay, or just a passing fad?

Technology

There’s no perfect replacement for cookies

There’s no perfect replacement for cookies

Here’s how brands can move forward in a cookieless world.

Realeyes earns patent for its attention-measuring product, PreView

Realeyes earns patent for its attention-measuring product, PreView

The measuring tool is the AI company’s flagship product.

Why NFTs have endless possibilities for brands

Why NFTs have endless possibilities for brands

Brand marketers should take notice of this space.

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