Opinions and thought leadership
When advertisers hoard hot agencies
It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?
Breaking down US antitrust bills against Big Tech
Why Washington turned on Big Tech, and what it means for the future.
Athletes are people too
Focus on humanizing instead of idolizing
Clouds gather over the summer of rebound
Business is back and brands that were in trouble a year ago are spending on marketing again. But the threat of the COVID-19 Delta variant looms large.
Creative champions: Winning hearts, minds and awards in OOH
Brave ideas capture people’s attention and demand a response, because they simply can’t be ignored.
Publishers: it’s on us
It’s time for us to lead the narrative around the future of the open web.
4 actionable insights for marketing to Millennials and Gen Z
Millennials and Gen Z have high expectations to make the world a better place.
Entertainment commerce is the next evolution in brand partnerships
It can create a through-line from brand to demand that makes it easy and fun for people to buy.
7 benefits of joining the circular economy
Conscious consumers are again setting the direction for brands.
The future of creativity is all-gender
How does ideation look, feel and sound when you no longer use outdated definitions of gender as a starting point?
Modern brand
It’s time for brands to meet fans at music moments
Brands should plug into Live and virtual experiences as music roars back to life.
Virtual events will never be like IRL events
Sorry to say it, but it’s true.
George Floyd: A man, not a movement
We must lead with empathy and understand the differences between accountability, transparency and boasting, says Lambert & Co.'s Cierra Mangal.
Provocative Minds
Celebrating the everyday heroes of creative
Content that brands run day in and day out to support their businesses are the true unsung heroes of the creative world.
This Cinco de Mayo, do more than just sell beer to the Latinx community
This past year has provided great examples of how brands can push culture forward.
Back to the outdoors, for people and advertising
When you’ve been isolated from outdoor advertising for a year, you start to see it with fresh eyes.
People and Culture
I Pledge Allegiance…
In this nation of immigrants, we are now two more resolute citizens determined to fight for our country and intent on living the American dream.
How can you tell a diverse story without diverse storytellers?
Many of us are overlooking people with neurodifferences.
Before we go back, let’s take some things with us
It’s easy to want to rid ourselves of every scrap of the pandemic’s memory. But is that what we really want?
Media
A better way to buy
Dynamic markets need a completely new playbook.
What does LinkedIn's $3 billion ad business say about B2B marketing?
B2B is starting to look more like B2C.
Rethinking the use of demographics
Human-first media metrics are essential for equitable media planning.
Technology
Brands’ data practices should reflect their social duty of care
Social duty of care goes way beyond advertising.
Why data transparency is key to building consumer trust
Advertisers must better explain our value.
Facebook takes aim at Clubhouse, podcast market with audio announcement
The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.
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