Opinions and thought leadership
CRM tips for the holiday season
From using data and technology to craft tailored communications to rewarding loyalty, here’s five tips for brands to break through the sales noise during the holidays.
Demands for simplification spark media agency reorgs
As GroupM and IPG Mediabrands sunset various brands to consolidate their performance capabilities, the pendulum swings back to a bundled approach.
Media lessons learned for 2024
Amid ongoing Hollywood strikes, inflation and high interest rates, media planning and buying needs to be able to turn on a dime.
Twitter/X paywall? No one will pay for a town square without value
Unlike many consumers of the free internet, I’m not against the latest lifeboat Elon Musk seems to be trying to build via live conversations with world leaders.
Drag up your brand
Brand-building principles from RuPaul’s Drag Race.
Hispanic Heritage Month-ish: A time of general confusion
Marketers want to talk to Hispanics, but grouping us by that term is not the answer.
50-plus consumers are embracing the flexibility of connected TV
Marketers should adapt their TV targeting strategies to take into account the changing habits of the high spending consumer segment.
Apple raises the sustainability bar, yet Mother Nature yearns for more
Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.
Finding the Latino in the Austrian
Speaking through, not to, U.S. Hispanics/Latinos.
The world is an out of home canvas
With advancements in technology such as AR, AI and CGI, out of home advertising is taking on a whole new life — and levels of investment.
Modern brand
Hispanic Heritage Month: A time to reflect on your brand's missed opportunity
By 2050, it is estimated that Hispanics will account for nearly 30% of the U.S. population, notes Andy Checo.
What brands need to know about dupe culture
How brands can lean into the rise of dupes while protecting their equity.
DE&I in the age of AI
Why leaders must get this moment right.
Provocative Minds
The creator economy has a role to play in the Hollywood strikes
How will the prominence of social video affect today’s strikes?
A new way of thinking: Why brands need the creative fuel of neurodiversity
Brands are pushing boundaries and championing inclusion, but there’s a gap when it comes to understanding and embracing neurodivergence, says Understood.org’s Nathan Friedman.
From Broadway to business
Lessons from the stage that prepared me to be an entrepreneur and chief creative officer.
People and Culture
Courage over complicity: Addressing the DEI&B crisis in ad agencies
After three years, the 4A’s still finds a significant lack of diverse representation at the most senior levels of agency communities.
Pride 2023: Coming out while leading an agency
Three tips for making it easy for those who are closeted to come out at work.
Pride Month is too quiet
Here’s how marketers can fight fear and fatigue.
Media
It’s time for brands to put news on their ‘learning agendas’
Brands need to re-learn how to engage with news content.
Studios must do better at promoting shows to diverse audiences
For every hit show created by underrepresented people, there’s another of equal quality that receives critical plaudits only to get abruptly canceled without a word about why or how.
The upfront that changed everything? Wait until next year.
Macroeconomic conditions lend themselves to business as usual.
Technology
Elon Musk may be toxic, but he might not be crazy
After more than ten years of trying to be a successful ad supported business, perhaps taking a different path is the right thing to do.
The new era of social influence: Content beyond human capabilities
From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.
The ad tech industry is missing the point: Everyone loves free stuff
To avoid a total clampdown on data collection, we need to find a way to offer free ad-supported news to users while giving them choice in how their data is shared.
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