The pitch process is hard enough, and like dating, it can be fraught with issues.
If you're wondering whether we've gotten there... the answer is a hard 'no.'
Heat CEO John Elder gives an inside scoop about being acquired by Deloitte Digital, as well as some advice for shops thinking about selling to consultancies in the future.
"Agencies find themselves hard-pressed to rethink their roles in the marketing ecosystem--but, just as importantly, they also need to rethink the roles within their four walls."
The principal and CEO of Zambezi on the dangers of social media's grip on women in business.
"Data pushes us to the middle. Creativity lives on the edge."
And three other key marketing takeaways.
See what 4A's Leader Marla Kaplowitz has to say about the recent ANA study on in-housing.
The "conflict of interest" pie is growing. Why do we continue to enable church and state to unite and self-report?
"It's the role of creatives to soak up culture, and people have always borrowed from other cultures."
The financial services giant is collaborating with Live Nation and Maverick on its 25th Citi Sound Vault show.
The bitterness of poor quality remains long after the sweetness of low price is forgotten.
Countless profiles were taken down overnight in a move that will cost creators millions.
Rix will also continue to serve as chief strategy officer of BBDO New York.
The funny thing is: OOH is often still priced like it's a sleepy relic in the past.
The only way agencies can win is if they evolve the customer experience.
Consistency and clarity is what customers really want.
This is an "untold story that many industry leaders have endured, yet few have ever truly shared."
Brands are missing out by completely missing the point, says Lisa.
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
The Big Game's ratings were down 3 percent from last year.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
How innovation continues to build trust in a world of savvy consumers.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.