From using data and technology to craft tailored communications to rewarding loyalty, here’s five tips for brands to break through the sales noise during the holidays.
As GroupM and IPG Mediabrands sunset various brands to consolidate their performance capabilities, the pendulum swings back to a bundled approach.
Amid ongoing Hollywood strikes, inflation and high interest rates, media planning and buying needs to be able to turn on a dime.
Unlike many consumers of the free internet, I’m not against the latest lifeboat Elon Musk seems to be trying to build via live conversations with world leaders.
Brand-building principles from RuPaul’s Drag Race.
Marketers want to talk to Hispanics, but grouping us by that term is not the answer.
Marketers should adapt their TV targeting strategies to take into account the changing habits of the high spending consumer segment.
Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.
Speaking through, not to, U.S. Hispanics/Latinos.
With advancements in technology such as AR, AI and CGI, out of home advertising is taking on a whole new life — and levels of investment.
By 2050, it is estimated that Hispanics will account for nearly 30% of the U.S. population, notes Andy Checo.
How brands can lean into the rise of dupes while protecting their equity.
Why leaders must get this moment right.
How will the prominence of social video affect today’s strikes?
Brands are pushing boundaries and championing inclusion, but there’s a gap when it comes to understanding and embracing neurodivergence, says Understood.org’s Nathan Friedman.
Lessons from the stage that prepared me to be an entrepreneur and chief creative officer.
After three years, the 4A’s still finds a significant lack of diverse representation at the most senior levels of agency communities.
Three tips for making it easy for those who are closeted to come out at work.
Here’s how marketers can fight fear and fatigue.
Brands need to re-learn how to engage with news content.
For every hit show created by underrepresented people, there’s another of equal quality that receives critical plaudits only to get abruptly canceled without a word about why or how.
Macroeconomic conditions lend themselves to business as usual.
After more than ten years of trying to be a successful ad supported business, perhaps taking a different path is the right thing to do.
From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.
To avoid a total clampdown on data collection, we need to find a way to offer free ad-supported news to users while giving them choice in how their data is shared.