"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."
"Brands need to stop targeting customers and start serving humans."
This isn't goodbye - it's the start of a new adventure.
"Having recently graduated and become CEO and founder of my own company, I have a unique perspective..."
"Leadership is about empathy, vulnerability and love."
"No one is willing to yield on capability, professionalism or experience."
"Let's get to work."
"All of the industry norms have fallen by the wayside."
"We embrace this moment with open arms because this disruption has potential for everlasting change - not just for a brand or agency, but for a long overdue realization of equity."
"I talked to a couple of fathers, including my husband, to see how they're feeling during this turbulent time."
This week's account of wins, losses, launches, lay-offs and hires.
I'm leaving Campaign US with the same sentiment I shared upon arrival.
"We will all be watching and listening."
"Eventually, there will be a first day back at school. A first non-virtual Hinge date. A first zoom-less beer at a bar. A first professional haircut."
"The safest thing we can do for our industry is to accumulate our experience. Our sets affect each other, so it's in all of our best interests to share our best practices."
According to Nielsen, streaming to TVs soared 85% in the U.S. in the first three weeks of March.
"The truth is, somewhere along the way, we have all experienced its solo agenda."
"Buying television time for a period between this coming October and next September misaligns with that fiscal timing."
Brands are missing out by completely missing the point, says Lisa.
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
The Big Game's ratings were down 3 percent from last year.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
How innovation continues to build trust in a world of savvy consumers.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.