The “crypto winter” is pure misdirection; there is a flurry of activity going on.
How can brands develop work that is considered authentic if they don’t know what authenticity means? Here are five characteristics to consider.
Filmmakers, storytellers and crafters are the team bringing the client’s idea to life.
And what I'm up to now that I’m back.
In their efforts to avoid controversy, brands are ignoring issues that Latinés care about.
The future of work is digital, co-created and shared. Why wouldn’t you want employees at the center of this movement at your organization?
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
By pushing exclusivity, brands may actually be hurting their own influencer marketing efforts.
Diverse, intersectional perspective can lead to creative work that resonates.
Now let’s grab it by the tail.
The managing director of Hylink on three takeaways for brands this 11/11 season.
Black dads are tech-savvy, mobile-first and engaged in holiday shopping for their kids.
The current state of political advertising exploits and hardens the coarseness of our civil discourse.
Consumers don’t want overproduced social media imitations from brands.
Brands have a long history of changing perceptions on key societal topics through marketing.
As an industry we have settled into a comfortable rut, decades in the making.
Brands will win or lose market share based on how well they adapt their marketing strategies to engage, represent and authentically serve a diverse audience.
The RFP process is painful, time consuming and traumatic — for all parties involved.
A New York Fashion Week post-mortem from KWT Global’s Jessica Spar.
Twitter has a unique opportunity to reimagine its role in the future.
Netflix made the world fall in love with streaming. But can it make people fall in love with Netflix?
Despite the hype, Netflix has a long road ahead to develop a strong platform that’s in the best interest for brands and advertisers.
Elon Musk will use Twitter to put the world on blockchain.
Data is still viewed by some as the enemy of creativity. But used correctly, it can elevate brands out of a sea of sameness.
The global CEO of VMLY&R Commerce explains why they're looking to markets like China and India for guidance and inspiration.