Thought Leaders - guest commentary from our community of industry leaders

The broadcast networks say the darndest things
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The broadcast networks say the darndest things

The real scoop from network upfront week.

Plan. Craft. Live. The ultimate prediction of what you'll see at Cannes this year

Plan. Craft. Live. The ultimate prediction of what you'll see at Cannes this year

"The new framework we need is one capable of embracing short cycles and producing intense and mercurial ideas that are lived rather than launched."

How to reduce risk of failure for international advertising campaigns

How to reduce risk of failure for international advertising campaigns

Here are six steps to increase success in your next global marketing campaign.

What marketers can do to help combat the 'Pink Tax'

What marketers can do to help combat the 'Pink Tax'

As with anything, inaction is an action in and of itself.

Not a spoiler alert: Endgame for brands
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Not a spoiler alert: Endgame for brands

What feats of Avengers Endgame's creative heroism can we apply to brand thinking?

Lost in the sea of sameness
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Lost in the sea of sameness

Isn't it time that data is used to evaluate and aid in the decision of choosing us, the consultants, the advertisers?

New rules of the creative economy: The evolving role of the CFO
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New rules of the creative economy: The evolving role of the CFO

Creativity is only valuable if you are courageous.

Reclaiming 'crazy' - An ode to my crazy female bosses
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Reclaiming 'crazy' - An ode to my crazy female bosses

"We don't need these studies to get to the cold hard truth: we're all crazy, and gender has nothing to do with it."

Purpose is dead, long live movements!
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Purpose is dead, long live movements!

"Purpose should inform a Movement Strategy."

An eye on the cable upfront
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An eye on the cable upfront

Hallmark Channel and A+E set the linear model tone.

Are we there yet? Optimist execs on 'checking the box'

Are we there yet? Optimist execs on 'checking the box'

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Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

One-word answers with WPP's Laurent Ezekiel

One-word answers with WPP's Laurent Ezekiel

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The holding company executive describes the most overrated logic in advertising today.

TV ads are no longer the silver bullet and brands that don't shift will die a slow death

TV ads are no longer the silver bullet and brands that don't shift will die a slow death

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Marketers need to spend less time and money on 30-second digital spots and more on appearing in unconventional places.

ANA AFM blog: Sometimes you drive me crazy - but I still love you

ANA AFM blog: Sometimes you drive me crazy - but I still love you

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R3's head shares the highlights from this year's ANA Agency Financial Conference.

Lady Gaga, dead sharks and the case for constant reinvention
What it's really like to take your kids to work at an agency

What it's really like to take your kids to work at an agency

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Keating is co-founder/co-CCO at Fancy and mom of Jack and Lulu Timoney (who are exploring alternative career options outside of advertising).

We don't know what went wrong with Ancestry ad -- and that's the real problem

We don't know what went wrong with Ancestry ad -- and that's the real problem

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The brand's lack of explanation underscores adland's deep-rooted transparency issue that can no longer be ignored.

This agency is making billboards environmentally friendly

This agency is making billboards environmentally friendly

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IPG Mediabrands' Rapport is working with clients to reduce the carbon footprint left by OOH advertising.

Brands

What is black girl magic, and why should brands care?
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What is black girl magic, and why should brands care?

Brands are missing out by completely missing the point, says Lisa.

The 'un-marketing' of the Olympics and how brands can do better next time
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The 'un-marketing' of the Olympics and how brands can do better next time

The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.

Leapfrog past the competition with purpose
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Leapfrog past the competition with purpose

What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.

Creativity

We're measuring experiential all wrong
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We're measuring experiential all wrong

The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.

Digital 40 over 40 celebrates diversity of thought
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Digital 40 over 40 celebrates diversity of thought

Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.

Why investing in indie filmmakers could get your brand an Oscar
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Why investing in indie filmmakers could get your brand an Oscar

Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.

Culture

Here's how to nail authenticity in the workplace
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Here's how to nail authenticity in the workplace

The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.

#TimesUp isn't going anywhere anytime soon
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#TimesUp isn't going anywhere anytime soon

Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.

Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
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Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace

We need to tear up the blueprint that created "The Old Boys' Club."

Media

Eight-year overnight ratings low for Super Bowl LII on NBC
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Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Expectations, or lack thereof, for the 2018 Big Game
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Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

A 'Super' experience on the old linear broadcast model
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A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

People

Why working moms shouldn't play by the rules
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Why working moms shouldn't play by the rules

Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.

A case for rebranding the older worker
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A case for rebranding the older worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

CES and women: It's about contribution
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CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Technology

Building technology for the greater good
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Building technology for the greater good

How innovation continues to build trust in a world of savvy consumers.

How creative storytelling can expand in a world of 1s and 0s
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How creative storytelling can expand in a world of 1s and 0s

Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.

5 emerging tech trends at SXSW that will shape 2018
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5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

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