“It’s up to you,” goes the tagline. Not to get vaccinated, but to get informed.
Brand marketers should take notice of this space.
After almost a year of working from home, how is creative talent doing?
The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.
The appetite for Black stories has crossed over to mainstream appeal.
Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.
As influencer marketing becomes more automated, the need for a thoughtful, human touch is critical.
Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.
If we’re smart, we’ll keep the tools and processes that make production more efficient.
A rush to create and fill DE&I roles can backfire if they’re not properly thought through.
The traditional brand toolkit is a linear, one-way dialog, while voice enables an inherently two-way, responsive, proactive and social experience.
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
As fast food brands capitalize on the growth of plant-based diets, they have the scale to take a growing movement mainstream
Creativity and effectiveness must go hand in hand.
While working from home has been difficult for some creatives, it’s also given people new freedoms to divert from and reset longstanding limits in the business.
Why stepping back and empowering your team can lead to better creative work.
While the concept is moving workplace culture in the right direction, it can usher in real complications.
As most of us continue to work from home, agency leaders must focus on our people.
All leaders should be re-examining their own styles this year with an eye toward generosity, understanding and humanity.
A license to operate would convey our commitment to holding powerful engines in our society responsible for our collective safety.
In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are planning instead.
Dealing with partisanship and the media won't be easier in the Biden era, says Ken Spain, of Narrative Strategies.
The measuring tool is the AI company’s flagship product.
It remains to be seen whether or not customers will judge Robinhood by what it says it wants to do, or what it has done.
PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.