Thought Leaders - guest commentary from our community of industry leaders
What doesn't kill you makes you beautiful
A case to show women with more grit and courage in advertising.
Find your uncomfortable zone
"From the red carpet to the acceptance speeches to the social media conversations, marketers and the ad industry have much to learn from a new Hollywood."
3 critical business trends marketers need to understand in today's age of confusion
Find out some of the insights from Sparks & Honey's latest report: Strangers In A Strange Land.
Playing the game: 10 tips for a successful toy brand experience
Find out what Sense NY's Kateland Turner has to say about maximizing the brand experience in the toy industry.
The myth of being behind
Wongdoody's Jennie Moore reflects on the early days in her career, suffering from the insecurity so many women feel of "not being ready." Now, she's so damn ready.
Racing for a cause: The evolution of brand purpose
"Consumers want to buy and support products from brands that care. But as with any movement, these things take time."
Peak media and a human argument for less
"Like it or not, our world, our lives, our psyche and our souls are shaped by media."
SXSW 2019 - More of the Emperor's New Clothes?
See what Isobar's Tim Dunn has to say about this year's upcoming Austin extravaganza.
Confession: I love advertising
FCB Global's Susan Credle says her love of advertising puts her in the minority these days.
Marketers: Give your agencies the credit they deserve
Advertising is a risky business, and risk should be rewarded.
Zero-based budgeting is under fire but still alive
Despite doubts over ZBB, shareholders are demanding higher profit margins, says the president for business intelligence at Group M.
3 rabbit holes to avoid at SXSW
The chief strategy officer at OMD North America, talks us through the pits of despair festival go-ers can easily fall down.
One-word answers with Live Nation's Russell Wallach
The global executive shares what he thinks about the future of live events.
This International Women's Day, #IWannaDiscuss a few things
Ogilvy's worldwide chief communications officer and managing director, media influence, tackles equality and what we need to do to get there.
Building technology for the greater good
How innovation continues to build trust in a world of savvy consumers.
The barriers might be in your briefs
To unlock growth through media, you first need to understand what's restricting your brand's performance. As MediaCom USA's Bhavana Smith explains this sometimes means challenging the brief.
Are we there yet? Quirk's CEO demands more female founders
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.
Waiting gains us nothing
Moving the needle for inclusivity one meeting at a time, writes Misty Bell Stiers, creative director at Isobar US.
Brands
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
The right kinds of ads will take us to the stars
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.
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