Thought Leaders - guest commentary from our community of industry leaders

Can we clone Marc Pritchard?
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Can we clone Marc Pritchard?

The "conflict of interest" pie is growing. Why do we continue to enable church and state to unite and self-report?

Why brands need to appreciate, not appropriate

Why brands need to appreciate, not appropriate

"It's the role of creatives to soak up culture, and people have always borrowed from other cultures."

Agencies must improve their CX or face extinction

Agencies must improve their CX or face extinction

The only way agencies can win is if they evolve the customer experience.

Amazon is moving at drone speed, but retailers shouldn't focus on immediacy

Amazon is moving at drone speed, but retailers shouldn't focus on immediacy

Consistency and clarity is what customers really want.

What does it take to win a Titanium Grand Prix?
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What does it take to win a Titanium Grand Prix?

This is an "untold story that many industry leaders have endured, yet few have ever truly shared."

A Cannes 2019 reflection from Campaign's U.S. editor
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A Cannes 2019 reflection from Campaign's U.S. editor

What stood out the most at this year's International Festival of Creativity?

Linear or digital... or both?
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Linear or digital... or both?

Let's discuss where an advertiser should allocate its valuable ad dollars.

Open the aperture
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Open the aperture

"If we're being honest, Cannes, and by extension our industry, is exclusive by design."

Clients and agencies alike deserve better partnership practices
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Clients and agencies alike deserve better partnership practices

Here are five areas that agencies and clients could all work better at when it comes to partnering.

Welcome to advertising's next golden age
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Welcome to advertising's next golden age

Today, naysayers are spouting: "Advertising is dead."

Out-of-home ads: Why new DTC and tech brands are bringing back the oldest medium

Out-of-home ads: Why new DTC and tech brands are bringing back the oldest medium

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The funny thing is: OOH is often still priced like it's a sleepy relic in the past.

We are Bran the Broken. We are the keeper of stories. We are the work.

We are Bran the Broken. We are the keeper of stories. We are the work.

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VMLY&R's executive director, experience, on how this year's work tees us up for the next decade.

What marketers can learn from Dolly Parton about connecting with LGBTQ+ consumers

What marketers can learn from Dolly Parton about connecting with LGBTQ+ consumers

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With the rainbow parade in full effect, here are tips for a more authentic approach to pride marketing.

What marketers can learn from today's unsatisfied gamers

What marketers can learn from today's unsatisfied gamers

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The gaming industry is suffering from a downward trend in satisfied gamers.

What is the role of strategy in a post-digital era?

What is the role of strategy in a post-digital era?

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"Strategy today is coming from all sorts of places."

Cost per head is dead: How to get More out of your experiential team

Cost per head is dead: How to get More out of your experiential team

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You are what you measure, so stop judging the success of your events on superficial metrics.

Are we there yet? Optimist execs on 'checking the box'

Are we there yet? Optimist execs on 'checking the box'

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Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better.

The broadcast networks say the darndest things

The broadcast networks say the darndest things

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The real scoop from network upfront week.

Brands

What is black girl magic, and why should brands care?
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What is black girl magic, and why should brands care?

Brands are missing out by completely missing the point, says Lisa.

The 'un-marketing' of the Olympics and how brands can do better next time
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The 'un-marketing' of the Olympics and how brands can do better next time

The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.

Leapfrog past the competition with purpose
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Leapfrog past the competition with purpose

What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.

Creativity

We're measuring experiential all wrong
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We're measuring experiential all wrong

The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.

Digital 40 over 40 celebrates diversity of thought
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Digital 40 over 40 celebrates diversity of thought

Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.

Why investing in indie filmmakers could get your brand an Oscar
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Why investing in indie filmmakers could get your brand an Oscar

Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.

Culture

Here's how to nail authenticity in the workplace
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Here's how to nail authenticity in the workplace

The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.

#TimesUp isn't going anywhere anytime soon
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#TimesUp isn't going anywhere anytime soon

Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.

Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
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Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace

We need to tear up the blueprint that created "The Old Boys' Club."

Media

Eight-year overnight ratings low for Super Bowl LII on NBC
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Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Expectations, or lack thereof, for the 2018 Big Game
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Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

A 'Super' experience on the old linear broadcast model
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A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

People

Why working moms shouldn't play by the rules
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Why working moms shouldn't play by the rules

Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.

A case for rebranding the older worker
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A case for rebranding the older worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

CES and women: It's about contribution
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CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Technology

Building technology for the greater good
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Building technology for the greater good

How innovation continues to build trust in a world of savvy consumers.

How creative storytelling can expand in a world of 1s and 0s
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How creative storytelling can expand in a world of 1s and 0s

Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.

5 emerging tech trends at SXSW that will shape 2018
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5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

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