Opinions and thought leadership
Speaking for ourselves
It’s more urgent than ever for women to reclaim the narrative around our health.
How brands can step up to protect reproductive rights
From reviewing data practices to vocally supporting the right to abortion in brand messaging and internal policies, there are many ways brands should take a stance in post-Roe America.
Economic, geopolitical and climate realities loomed large over Cannes
The return of the dreamy creative festival on the French Riviera was punctured by the realities of a changing world.
Making social media more welcoming for trans and nonbinary people
Join me in a commitment to flood our newsfeeds with powerful, positive, and truthful representations of trans and queer joy.
We need a united front to overcome streaming video’s complexities
Until we upgrade our standards and technology, mutually accepted third-party verification will be a key solution underpinning accurate measurement.
Why inclusive marketing means accessible marketing
When everyone can fully access and engage with your products, content and experiences, it’s good for business.
Cannes Lions can be exceptional — if we view it with fresh eyes
The festival will serve as a joyful reunion — but the mission is so much bigger now.
Dirty data practices are the industry’s open secret
A Campaign US investigation into WPP’s Choreograph proves there’s still much work to be done to clean up the data practices that run rampant in U.S. advertising.
Examining brand purpose over six years of Cannes Lions winners
When looking at Cannes as a database of creativity, purpose-driven marketing rises to the top.
Hot employee summer
A guide to working remote and extending a vacation destination effectively.
Modern brand
How the X industry can shape the sustainability conversation
Ahead of World Environment Day, Redhill's senior director makes a plea for closing the 'green gap' and suggests ideas for corporations to put their consumer-facing messaging to action.
Your brand doesn’t feel right anymore. What now?
What to do when who you are isn’t who you want to be.
Do you know the females of the future?
“The Future Majority” are younger and more diverse than ever – and they will lead on economic decisions in the future.
Provocative Minds
Why purposeful creativity is more important than meaningless awards
Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.
Taking It to the street with renewed creativity — and greater impact
OOH demonstrates the brilliance of creatives who can distill a message to its singular intent.
The creative revolution 2.0
When we change how we work, we change what we make.
People and Culture
You're the difference
What sets us apart is what can bring us together
How to get your employees to share fewer depression memes
Since our industry only seems willing to solve problems when they’re in a creative brief format, I gave it a go here.
Lessons for marketers from brands that have gotten Pride Month right
Consumers want real solutions — not empty statements.
Media
Streaming isn’t dying; consumers just know what they want
In today’s news landscape, landing a story placement on any large network streaming platform should be considered a top-tier placement.
Digital media companies: It’s time to reduce your carbon footprint
Digital publishers are starting to participate more actively in the zero-carbon revolution in inspiring ways.
The 2022 trends your audience will love
Pinterest CMO Andrea Mallard breaks down trends for marketers by demo from its annual not-yet-trending report.
Technology
No metaverse agencies of record, please
Agencies need to learn how to think through multiple universes in an integrated way.
Has ‘Innovate or die’ become ‘Innovate and die’?
As marketers, our obsession with innovation today has become so acute, we risk forgetting to interrogate whether certain innovation is actually that relevant or powerful.
Agencies and DAOs
As DAOs continue their ascendancy in web3, agencies should assign a portion of their messaging prowess and digital chops to servicing these highly capitalized communities.
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