Thought Leaders - guest commentary from our community of industry leaders
Why nearly half of marketers are unhappy with their brand’s COVID-19 response
"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."
Forget CX, the future is HX
"Brands need to stop targeting customers and start serving humans."
Farewell note from Campaign US Editor Lindsay Stein
This isn't goodbye - it's the start of a new adventure.
Tips for recent graduates to find a new job in this down market
"Having recently graduated and become CEO and founder of my own company, I have a unique perspective..."
Empathy and emotion must be front and center now
"Leadership is about empathy, vulnerability and love."
That other 'X-Factor'
"No one is willing to yield on capability, professionalism or experience."
4A's Simon Fenwick: Our next steps for reaching racial equity
"Let's get to work."
How local agencies can grow nationally on this newly level playing field
"All of the industry norms have fallen by the wayside."
This time it's different: Why we're challenging brands to help tackle systemic inequality
"We embrace this moment with open arms because this disruption has potential for everlasting change - not just for a brand or agency, but for a long overdue realization of equity."
How the pandemic and #BLM could change fatherhood forever
"I talked to a couple of fathers, including my husband, to see how they're feeling during this turbulent time."
Movers & Shakers: The BrandLab, 600 & Rising, Invisible Collective and more
This week's account of wins, losses, launches, lay-offs and hires.
The state of advertising has still never been better
I'm leaving Campaign US with the same sentiment I shared upon arrival.
How to lead through crisis: 7 lessons from execs whose COVID-19 responses made headlines
"We will all be watching and listening."
How we create: Will your brand be the first with firsts?
"Eventually, there will be a first day back at school. A first non-virtual Hinge date. A first zoom-less beer at a bar. A first professional haircut."
COVID-19 Production Playbook: Insights from one of the first companies to return to onset shoots
"The safest thing we can do for our industry is to accumulate our experience. Our sets affect each other, so it's in all of our best interests to share our best practices."
Magic in the margins: What algorithms and RuPaul can teach marketers
According to Nielsen, streaming to TVs soared 85% in the U.S. in the first three weeks of March.
From Ego to Empathy: A CEO's Perspective for Industry Transformation
"The truth is, somewhere along the way, we have all experienced its solo agenda."
It's time to align the TV upfront marketplace with the calendar
"Buying television time for a period between this coming October and next September misaligns with that fiscal timing."
Brands
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Where are all the innovative women? At DMEXCO.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
Building technology for the greater good
How innovation continues to build trust in a world of savvy consumers.
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
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