Thought Leaders - guest commentary from our community of industry leaders

Why you should stop mistaking innovation for futurism
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Why you should stop mistaking innovation for futurism

Futurism and innovation are both great and essential -- but very different, writes Grey's head of creative tech.

Cannes' future is just as unpredictable as future of advertising

Cannes' future is just as unpredictable as future of advertising

...and that's exactly as it should be, writes Ari Weiss, CCO of DDB North America.

The future isn't written, but the ending could be brilliant

The future isn't written, but the ending could be brilliant

Addiction, equality and marketing the matters are adland's biggest themes right now, says CEO at Zenith USA, Moxie and MRY.

How 30,000 screaming fans chimed in new era of premium content

How 30,000 screaming fans chimed in new era of premium content

YouTube, creators, and fan communities have transformed the definition of "premium content." Brands and agencies can either adjust to this new reality, or they can be left behind, argues Joshua Lowcock of UM Worldwide.

What marketers can learn about Gen Z from Fortnite's success
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What marketers can learn about Gen Z from Fortnite's success

Steinberg on how Fortnight's strategy can benefit marketers in reaching young audiences.

The work-life fit approach to gender parity
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The work-life fit approach to gender parity

Possible's Hiefield discusses the importance of setting new standards in the industry.

What tech will tell you: The new creative brief
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What tech will tell you: The new creative brief

Intel's Yogiraj Graham discusses why technology should be viewed through a creative lens.

Don't Watch Your Words. Choose Them.
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Don't Watch Your Words. Choose Them.

Graham-Dixon shares why words matter, especially when it comes to bias (or unconscious bias).

Is blockchain the future of U.S. cannabis industry?
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Is blockchain the future of U.S. cannabis industry?

How cashless solutions play a pivotal in growing cannabuisness.

Just how creepy is the Facebook - Cambridge Analytica story?
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Just how creepy is the Facebook - Cambridge Analytica story?

A look at the situation from the other side.

Are brands primed for Amazon Prime Day?
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Are brands primed for Amazon Prime Day?

A guide for how companies can capitalize on the sales day that's more successful than Black Friday.

Agency Vs brand-side: The 4 ultimate differentiators
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Agency Vs brand-side: The 4 ultimate differentiators

Cara Dorr worked at Coach for 10 years before jumping over to an agency -- which she enjoys more.

Demand for truth means there's more at stake than KPIs or margins
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Demand for truth means there's more at stake than KPIs or margins

It's a sobering time for adland, in the best possible way, writes Hill Holliday's chairman and CEO.

BBDO's David Lubars on why he liked winning NOY more this year than last
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BBDO's David Lubars on why he liked winning NOY more this year than last

The agency's chief creative officer praised the new Cannes format.

Cannes: A force of hope we must take home with us
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Cannes: A force of hope we must take home with us

Barry Lowenthal wraps up the Cannes madness with his key observations from this year's festival.

Diversity: not just the right thing to do, the only thing to do
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Diversity: not just the right thing to do, the only thing to do

Y&R's Saul Betmead on why diversity is crucial for top creativity.

GSK on how brands should build relevance with trust, not love
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GSK on how brands should build relevance with trust, not love

The head of consumer categories talks about the dangers of brands leaning entirely on love.

Cannes Diary Day 4: VML's Beth Wade on a less chaotic but fulfilling Cannes
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Cannes Diary Day 4: VML's Beth Wade on a less chaotic but fulfilling Cannes

Every day during Cannes, industry leaders will serve up their findings straight from the French Riviera -- the good, the bad and the ugly.

Brands

What is black girl magic, and why should brands care?
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What is black girl magic, and why should brands care?

Brands are missing out by completely missing the point, says Lisa.

The 'un-marketing' of the Olympics and how brands can do better next time
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The 'un-marketing' of the Olympics and how brands can do better next time

The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.

Leapfrog past the competition with purpose
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Leapfrog past the competition with purpose

What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.

Creativity

We're measuring experiential all wrong
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We're measuring experiential all wrong

The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.

Digital 40 over 40 celebrates diversity of thought
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Digital 40 over 40 celebrates diversity of thought

Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.

Why investing in indie filmmakers could get your brand an Oscar
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Why investing in indie filmmakers could get your brand an Oscar

Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.

Culture

Here's how to nail authenticity in the workplace
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Here's how to nail authenticity in the workplace

The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.

#TimesUp isn't going anywhere anytime soon
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#TimesUp isn't going anywhere anytime soon

Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.

Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
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Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace

We need to tear up the blueprint that created "The Old Boys' Club."

Media

Eight-year overnight ratings low for Super Bowl LII on NBC
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Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Expectations, or lack thereof, for the 2018 Big Game
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Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

A 'Super' experience on the old linear broadcast model
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A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

People

Why working moms shouldn't play by the rules
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Why working moms shouldn't play by the rules

Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.

A case for rebranding the older worker
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A case for rebranding the older worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

CES and women: It's about contribution
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CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Technology

How creative storytelling can expand in a world of 1s and 0s
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How creative storytelling can expand in a world of 1s and 0s

Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.

5 emerging tech trends at SXSW that will shape 2018
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5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

The right kinds of ads will take us to the stars
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The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.