Thought Leaders - guest commentary from our community of industry leaders
Sense and sensibility: A better way to engage consumers
Mastecard's CMO unpacks the brand's successful marketing pivot.
45 flat whites: How to break into advertising
This passionate strategist shares some job-searching tips for college grads heading into adland.
Open letter: JohnXHannes winds down, Alto stands up
"Lucky for us, our future will bring the best of the past with us."
That's what advertising is now
'I don't know a single consumer sitting around waiting for the next great print ad.'
Adland needs to start attracting talent at younger ages
"Our industry stars need to make an effort to mentor the next generation."
The changing face of the US Hispanic: Enter Latinx
At 59 million and counting, the Latinx population is one of the largest multicultural groups in our country.
The ad industry's identity crisis and 3 ways to fix it
"Between the incursion of consultancies into the creative world to marketers taking their ad duties in-house, an agency exec could get pretty downtrodden."
Where are all the innovative women? At DMEXCO.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Betting on us: The behind-the-scenes story of Have Her Back
"So I swallowed the imposter syndrome that occupies the minds of so many women, and walked into the big conference room to pitch Michael Roth and IPG..."
I was sexually harassed on creative placement at a top London agency
In the first edition of Untold Stories, a creative shares her experience of being harassed and advice for others in the same position.
Less than 2% of all VC funding goes to women-founded businesses
Will our clients of tomorrow be doomed to the same echo chambers of today?
Samsung launching narcissism into space is everything wrong with marketing today
It is excruciating to imagine what good could have been done with the same team and resources.
Project Worldwide's Motive absorbs sibling shop Pitch
The newly expanded creative agency will now work with Burger King, KeVita and more.
Direct to Home: The new marketing model
Marketing must shift from being a frequently unwanted intrusion in the home to a service to consumers and the home itself.
Adland needs to interrogate its recruitment strategies
"We need to be conscious of tokenism."
What would Bowie say?
Havas NY's CCO gives his review of Mekanism CEO Jason Harris' new book, "The Soulful Art of Persuasion."
Cross-generational office culture: Clash or crockpot?
"We'd all do well to remember that a company is better served when people have different opinions and perspectives."
China - where the consumer is the boss and brands are at a loss
Ecommerce platforms, low fulfillment costs, and VC funded startups put consumers in control.
Brands
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
Building technology for the greater good
How innovation continues to build trust in a world of savvy consumers.
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
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