Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says Arnold Worldwide's director of digital strategy.
As we mature into an industry applying innovations in a more strategic way, it becomes apparent that technology's new best friend is philosophy, says Grey's head of creative technology.
It's time to end the agency refrain "we are the experts." Expertise is a trap, because it's a notion set in the past.
There are too many of us who are cheering from the bleachers but are not out in the world helping to make a palpable difference, says Ogilvy USA's chief talent officer.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
Brands that don't look deep within to find their souls will make hollow progress, says TBWA\Chiat\Day LA's chief strategy officer.
Just like the athletes, whether or not marketers have what it takes will play out on the global stage, says Momentum Worldwide's president and CMO.
A host of new and well-financed players are moving in and complicating the picture for content producers, says Possible's Rebekah Smith.
The smartest marketers know they can't just dump their message into the audience of influencers and hope for the best, says RPA's J Barbush.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The Big Game's ratings were down 3 percent from last year.
A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.
You can't just watch where the ball is expected to go or even where the ball is going, says a strategist at mono.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
When Amazon enters the field, there are a few things it will capitalize upon, says Webpals Group's CEO.
With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says the president of System1, NA.
Brands will have to decide what purpose they wish to serve, says Stylus' head of media & marketing.
Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content.
Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out.
Copy-testing is usually the blunt instrument that beats out the sometimes unexplainable magic of an ad or campaign, says Young & Laramore's president.
How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network's global chief campaign officer has five points to consider.
Shorter ads won't fix the problem with low-quality ads, says the CEO of SmithGifford.
We define ourselves not only by what we are, but what we aren't, and we respond well to things that attack, invalidate or oppose the "other" point of view, says Sense New York.
They still represent a cultural moment, which is why social conversation around them only continues to grow, says Droga5's Samantha Deevy.
The marketing world is flush with people who have creative backgrounds, and their experiences drive their professional success, says Blue River's CCO.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.
BBH LA's senior brand strategist explains how to make a new show must-watch, even when dealing with audiences inundated by content.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Here are three areas that RAPP's global CEO is resolving to be more tuned into, and part of the solution for.
Without men, we can't make our workplaces safer and more equitable for women, says Eleven's chief growth officer.
Compelling "new" tools will make what we do an even better opportunity for powerful storytelling, says Digital 40 Over 40 alumni Winston Binch, chief digital officer at Deutsch NA.
Similar to the rise of social or mobile apps, voice requires new strategies, knowledge and understanding, says Arnold Worldwide's AI strategy lead.
Some of the technologies and trends that were greeted with awe in years past are now maturing, finding their place and providing real-world value in the here and now, says AKQA's head of emerging technologies.
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