Opinions and thought leadership

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CRM tips for the holiday season

From using data and technology to craft tailored communications to rewarding loyalty, here’s five tips for brands to break through the sales noise during the holidays.

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Demands for simplification spark media agency reorgs

As GroupM and IPG Mediabrands sunset various brands to consolidate their performance capabilities, the pendulum swings back to a bundled approach.

Hand holding remote control pointed at TV screen

Media lessons learned for 2024

Amid ongoing Hollywood strikes, inflation and high interest rates, media planning and buying needs to be able to turn on a dime.

Headshot of Rachael Berkey

Twitter/X paywall? No one will pay for a town square without value

Unlike many consumers of the free internet, I’m not against the latest lifeboat Elon Musk seems to be trying to build via live conversations with world leaders.

Lawrence Chaney and RuPaul

Drag up your brand

Brand-building principles from RuPaul’s Drag Race.

Headshot of Danny Gonzalez

Hispanic Heritage Month-ish: A time of general confusion

Marketers want to talk to Hispanics, but grouping us by that term is not the answer.

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50-plus consumers are embracing the flexibility of connected TV

Marketers should adapt their TV targeting strategies to take into account the changing habits of the high spending consumer segment.

Screen shot of Apple's Mother Nature ad

Apple raises the sustainability bar, yet Mother Nature yearns for more

Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.

Headshot of Joel Rodriguez

Finding the Latino in the Austrian

Speaking through, not to, U.S. Hispanics/Latinos.

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

The world is an out of home canvas

With advancements in technology such as AR, AI and CGI, out of home advertising is taking on a whole new life — and levels of investment.

Modern brand

Andy Checo headshot

Hispanic Heritage Month: A time to reflect on your brand's missed opportunity

By 2050, it is estimated that Hispanics will account for nearly 30% of the U.S. population, notes Andy Checo.

Headshot of Jenn Szekely

What brands need to know about dupe culture

How brands can lean into the rise of dupes while protecting their equity.

Headshots of Lea Taylor and Surabhi Pokhriyal

DE&I in the age of AI

Why leaders must get this moment right.

Provocative Minds

Members of the Writers Guild of America (WGA) East hold signs as they walk in the picket-line outside of HBO and Amazon's offices

The creator economy has a role to play in the Hollywood strikes

How will the prominence of social video affect today’s strikes?

Blurry abstract rainbow colors

A new way of thinking: Why brands need the creative fuel of neurodiversity

Brands are pushing boundaries and championing inclusion, but there’s a gap when it comes to understanding and embracing neurodivergence, says Understood.org’s Nathan Friedman.

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From Broadway to business

Lessons from the stage that prepared me to be an entrepreneur and chief creative officer.

People and Culture

Headshot of Tahlisha Williams

Courage over complicity: Addressing the DEI&B crisis in ad agencies

After three years, the 4A’s still finds a significant lack of diverse representation at the most senior levels of agency communities.

Headshot of Chris Evans

Pride 2023: Coming out while leading an agency

Three tips for making it easy for those who are closeted to come out at work.

Pride buttons

Pride Month is too quiet

Here’s how marketers can fight fear and fatigue.


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It’s time for brands to put news on their ‘learning agendas’

Brands need to re-learn how to engage with news content.

Ali Wong and Tiffany Haddish

Studios must do better at promoting shows to diverse audiences

For every hit show created by underrepresented people, there’s another of equal quality that receives critical plaudits only to get abruptly canceled without a word about why or how.

Pile of vintage TV with one in standby

The upfront that changed everything? Wait until next year.

Macroeconomic conditions lend themselves to business as usual.


Elon Musk speaking seated on stage

Elon Musk may be toxic, but he might not be crazy

After more than ten years of trying to be a successful ad supported business, perhaps taking a different path is the right thing to do.

The Beatles on stages

The new era of social influence: Content beyond human capabilities

From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.

Smart phone displaying Facebook app asking to track user's activity

The ad tech industry is missing the point: Everyone loves free stuff

To avoid a total clampdown on data collection, we need to find a way to offer free ad-supported news to users while giving them choice in how their data is shared.


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