"I want to be very clear -- this is not a call for sympathy or a way to boast on a heroic feat. It's simply some invaluable lessons that required me to be bedridden to learn."
In the spirit of partnership.
And the chance for purposeful brands to show their true colors and core values.
Adland is taking some blows right now, but the industry is putting up a good fight.
"On its face, there are no direct substitutes for the Olympics; however..."
"This situation demands brands to stop talking about their corona idea, and simply help the fuck out where it's needed most."
Constraints focus the mind and provide fertile ground for creativity.
Let's refrain from reacting out of panic, but instead accept the challenge and get creative.
"Most agencies want long-term clients and stable client relationships, yet the average client-agency relationship continues to shorten."
"Additionally, leaders have to recognize that diversity and inclusion is a journey, not a one-time event."
And embrace this cliche: It really isn't all doom and gloom.
In moments like this, it is often forgotten how uncomfortable it can be to adapt.
Human nature abhors a vacuum, too. Agency experts suggest ways to support the big picture.
'Fearlessness is a state that I'll never reach, but I'm going to continue to use my fears as fuel.'
'The most successful way to stand out is to literally have me saying "literally."'
"My work encourages bravery. Bravery on a journey toward building a better advertising industry. It is about harnessing collective wisdom."
User-generated content makes this a spot for the people, by the people.
Brands are missing out by completely missing the point, says Lisa.
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
The Big Game's ratings were down 3 percent from last year.
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
How innovation continues to build trust in a world of savvy consumers.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.