Thought Leaders - guest commentary from our community of industry leaders
Betting on us: The behind-the-scenes story of Have Her Back
"So I swallowed the imposter syndrome that occupies the minds of so many women, and walked into the big conference room to pitch Michael Roth and IPG..."
I was sexually harassed on creative placement at a top London agency
In the first edition of Untold Stories, a creative shares her experience of being harassed and advice for others in the same position.
Adland needs to interrogate its recruitment strategies
"We need to be conscious of tokenism."
What would Bowie say?
Havas NY's CCO gives his review of Mekanism CEO Jason Harris' new book, "The Soulful Art of Persuasion."
Cross-generational office culture: Clash or crockpot?
"We'd all do well to remember that a company is better served when people have different opinions and perspectives."
China - where the consumer is the boss and brands are at a loss
Ecommerce platforms, low fulfillment costs, and VC funded startups put consumers in control.
How e-commerce is changing the human experience of back-to-school
It isn't just a consumer moment; it's also a human moment.
VSCO girls: Tweens are boosting an unlikely family of brands
Gen Z isn't intimidated by emerging tech the same way their millennial predecessors were.
Is VR ready for your retired in-laws?
A devoted son-in-law talks about why his mother-in-law and other retirees deserve a great VR experience, and what VR needs to do to meet their needs.
Location data is improving OOH ads in starkly different ways
McDonalds and REI show modern roadmaps to billboard success.
'I want to level the playing field': Wolff Olins' first female CEO
'I'd like to see the intensity of public debate and scrutiny continue. While it may be uncomfortable, it will ultimately fuel our progress.'
The nonexpert's guide to corporate responsibility jargon
AHA's Brent Wilson explains three ways to avoid CR nonsense traps.
Corporate leaders must put diversity at center of goals
"I want to ensure my kids have the opportunities they deserve."
Professional ghosting: A haunted tale
The pitch process is hard enough, and like dating, it can be fraught with issues.
A call for adland to be braver: Fear stifles progress
If you're wondering whether we've gotten there... the answer is a hard 'no.'
I sold my agency to a consultancy three years ago... Here's what happened
Heat CEO John Elder gives an inside scoop about being acquired by Deloitte Digital, as well as some advice for shops thinking about selling to consultancies in the future.
Citi continues gender equality push with Madonna partnership
The financial services giant is collaborating with Live Nation and Maverick on its 25th Citi Sound Vault show.
Hello, chief storyteller: The next three jobs this industry needs
"Agencies find themselves hard-pressed to rethink their roles in the marketing ecosystem--but, just as importantly, they also need to rethink the roles within their four walls."
Brands
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
Building technology for the greater good
How innovation continues to build trust in a world of savvy consumers.
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
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