Opinions and thought leadership

What’s your agency relationship worth to you?

What’s your agency relationship worth to you?

It’s the most important question brands must answer in 2022.

I am a medical marketing professional who suffers from mental illness

I am a medical marketing professional who suffers from mental illness

Jon Nelson, formerly president of GSW and currently president, ScriptLift at P\S\L Group, describes his battle with mental illness — as well as the industry’s inconsistent treatment of individuals who need help.

How brands can take advantage of new holiday shopping habits

How brands can take advantage of new holiday shopping habits

On a mission to embrace holiday spirit, some of our behaviors may look different. That’s an opportunity for brands and consumers alike.

Tectonic consumer shifts give brands holiday headaches

Tectonic consumer shifts give brands holiday headaches

Between supply chain backups, inflation and the Omicron variant, advertisers are in for another rocky holiday season.

Why not capitalizing “Brown” erases cultural history

Why not capitalizing “Brown” erases cultural history

Keeping “Brown'' lowercase is another attempt to strike out cultural experiences that define our beliefs, attitudes and values.

Will Mexico lead the way in online privacy?

Will Mexico lead the way in online privacy?

Mexico is the second country to legislate media transparency after France.

Why web 3 is experiential marketing’s biggest frenemy

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralized autonomous organizations.

6 ways brands can reach Asian communities

6 ways brands can reach Asian communities

Not doing so will impact their bottom lines.

Got IP? Bring it to the metaverse

Got IP? Bring it to the metaverse

Intellectual property will be the most important asset in the online 3-D virtual environments that are taking over the internet.

Expecting the worst: How brands can embrace pessimism following COP26

Expecting the worst: How brands can embrace pessimism following COP26

The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism.

Modern brand

Why disturbing disclosure trends could ruin influencer marketing

Why disturbing disclosure trends could ruin influencer marketing

Bad disclosure is bad influencer marketing.

They/Them: Ingredients for gender equity in marketing

They/Them: Ingredients for gender equity in marketing

The industry has long used gender to make inferences about consumer needs, wants, behaviors and attitudes. It’s time to question those assumptions.

Dear Lil Nas X

Dear Lil Nas X

An appreciation letter from a marketer.

Provocative Minds

The creative revolution 2.0

The creative revolution 2.0

When we change how we work, we change what we make.

Embracing creative technology

Embracing creative technology

The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.

An experiential beer? Yes please!

An experiential beer? Yes please!

Making experiences useful and beneficial is how meaningful engagement occurs.

People and Culture

Has the pandemic set back my path to vulnerability?

Has the pandemic set back my path to vulnerability?

Vulnerability is necessary, especially in the moments when it’s raw and feels impossible to share.

Making advertising work for working moms

Making advertising work for working moms

We need to make it easier to be a working mother in all businesses, including ours.

Forging a grateful future

Forging a grateful future

Expressing genuine appreciation became personal practice and a business strategy for me during COVID-19. I hope we’ll all keep saying thank you – and meaning it – moving forward.

Media

Four ways to advance inclusive investment — once and for all

Four ways to advance inclusive investment — once and for all

With more than 40% of the U.S. population identifying as ethnically diverse, and less than 5% of media spend attending to this population, we’re seeing growing threats to traditional media models and pricing.

Levinson Group wrangled Ozy Media crisis response

Levinson Group wrangled Ozy Media crisis response

The firm was not retained after the company’s board of directors was dissolved on Friday.

Approaching planning like a GPS

Approaching planning like a GPS

Why marketers need to ditch the annual planning cycle.

Technology

Why advertisers need to look beyond Facebook and Instagram

Why advertisers need to look beyond Facebook and Instagram

Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.

There will never be a metaverse

There will never be a metaverse

And that's a good thing.

Courtship 101: What agencies wish ad tech knew

Courtship 101: What agencies wish ad tech knew

We are all in this together to bring clients the best, most efficient and effective results.

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