Thought Leaders - guest commentary from our community of industry leaders
Is blockchain the future of U.S. cannabis industry?
How cashless solutions play a pivotal in growing cannabuisness.
Just how creepy is the Facebook - Cambridge Analytica story?
A look at the situation from the other side.
The psychology of diversity and why it boosts creativity
Creative companies should embrace five phases of action, says Roberts.
What I wish every company knew about creativity
It's a process, not a discipline, says this senior strategist.
Brands must give (and take) four shits about purpose
Lenderman shares his lessons for purpose-driven marketing, with a bit of profanity mixed in.
The 3 golden rules to ensure radical media transparency
They're not even as radical as you might think.
Why cultural strategy and insight is instrumental to your marketing plan
Think about why those Tide Super Bowl ads resonated so well.
The 3 indispensable channels marketers must build into any campaign strategy
And you thought email was dead.
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
March Madness gives brands golden opportunity (if they take it)
Jump on exclusive video content, say the guys from Big Block.
Consultancies are 'in the room, but not winning,' says WPP digital leader
But threats to the industry loom as brands take work in-house.
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
Is the digital honeymoon over during this upfront selling season?
"Until there is one central measurement system, there will remain concerns about the legitimacy digital advertising."
What does it take to lead in digital? Leave behind digital
Experts at Campaign US' annual Digital 40 Over 40 stressed online wizardry isn't just about coding and data-based decisions.
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Brand versus machine: how to avoid being eaten by the internet
Aggregation turns the advantages that brands used to tout into internet food, says an associate strategy director at Deutsch.
Making Women's History Month into a movement
Stand up or stand out of the way, says the co-founder of independent Fancy.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Brands
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Want to increase love for your brand? Bare your soul.
Brands that don't look deep within to find their souls will make hollow progress, says TBWA\Chiat\Day LA's chief strategy officer.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Melinda Gates reveals 'aggressive,' male-dominated life at Microsoft as she calls on all of us to redesign the workplace
We need to tear up the blueprint that created "The Old Boys' Club."
3 questions every marketer should ask before engaging with feminism
Those of us who want to make true feminist content must more closely examine our approach to gender politics, says a creative strategist at Vox Creative.
A call to press for (more) progress
There's a long way to go before leadership at the top represents the many dynamic women hidden in the shadows, says Ogilvy's worldwide chief communications officer.
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
The right kinds of ads will take us to the stars
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.
5 things brands should know before building a bot
Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says Arnold Worldwide's director of digital strategy.
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