Opinions and thought leadership
Marketers: It’s time start being real with moms
Motherhood is just one part of our identity.
This Cinco de Mayo, do more than just sell beer to the Latinx community
This past year has provided great examples of how brands can push culture forward.
Anatomy of a sonic logo
Ba Da Ba Ba Ba, I’m Lovin It.
'Latinx' and its role in authentic brand strategy
Hispanic identity is complex, fluid and continuously evolving.
Why data transparency is key to building consumer trust
Advertisers must better explain our value.
Understanding our carbon footprint
The next step for the ad industry.
More than just a high: The future of cannabis marketing
At some point, cannabis will go from cool to commodity.
Back to the outdoors, for people and advertising
When you’ve been isolated from outdoor advertising for a year, you start to see it with fresh eyes.
Start with the stack: Agency organization in the biddable media age
When it comes to selecting the right tech stack, media agencies have an opportunity to stand out.
Beyond hashtags: Solidarity against Anti-Asian violence
Let’s take this opportunity to start a genuine effort to end systematic racism in our industry and country.
Modern brand
Brands gear up for the great reopening
Vaccines are flowing into arms and brands are nudging us to get back out there. But are we ready yet?
You’re doing it wrong: Common mistakes brands make when working with creators
When a creator is excited about a brand partnership, creative has room to shine.
Building brave B2B brands
Why branding matters — even in B2B.
Provocative Minds
Lessons in creative leadership from a soccer legend
What creatives can learn from Rinus Michels and Total Football.
WFH: How are your creatives doing?
After almost a year of working from home, how is creative talent doing?
Creating a cult of creative effectiveness
Creativity and effectiveness must go hand in hand.
People and Culture
How we can help women bounce back into the workforce
Companies can tackle inequality by making it clear that women are supported and have the resources they need to grow.
Racism is a virus, not Asians: #StopAAPIHate
Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.
A challenge to our industry from an invisible minority
The AAPI community’s existence cannot be conditional or dismissed.
Media
Facebook takes aim at Clubhouse, podcast market with audio announcement
The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.
The future of sports is streaming
Amazon’s Thursday Night Football deal is a tipping point for entertainment.
The audio renaissance is here
Clubhouse. Spaces. Fireside. Live Rooms. Are audio chat apps here to stay, or just a passing fad?
Technology
There’s no perfect replacement for cookies
Here’s how brands can move forward in a cookieless world.
Realeyes earns patent for its attention-measuring product, PreView
The measuring tool is the AI company’s flagship product.
Why NFTs have endless possibilities for brands
Brand marketers should take notice of this space.
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