KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding

KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding

Mainstream brands rolling out vegan products are missing a trick and forgetting about the fundamentals of marketing.

Forget influencers. It’s all about legacy

Forget influencers. It’s all about legacy

Is it time to reset influencer marketing and focus on the long game instead?

Yesterday’s trading practices are harming today’s TV advertising

Yesterday’s trading practices are harming today’s TV advertising

If commercial television doesn’t mend its archaic trading behaviours, it risks losing further ground to the digital platforms.

Every digital agency roll-up wants to copy Martin Sorrell's S4 Capital playbook

Every digital agency roll-up wants to copy Martin Sorrell's S4 Capital playbook

Investors are pumping money into digital agencies.

Brands

How voice will transform the brand toolkit

How voice will transform the brand toolkit

The traditional brand toolkit is a linear, one-way dialog, while voice enables an inherently two-way, responsive, proactive and social experience.

Why mega-famous creators don’t define influencer marketing

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

How the plant-based trend found its roots in fast food

How the plant-based trend found its roots in fast food

As fast food brands capitalize on the growth of plant-based diets, they have the scale to take a growing movement mainstream

Creativity

WFH: How are your creatives doing?

WFH: How are your creatives doing?

After almost a year of working from home, how is creative talent doing?

Creating a cult of creative effectiveness

Creating a cult of creative effectiveness

Creativity and effectiveness must go hand in hand.

Five new freedoms working from home gives creatives

Five new freedoms working from home gives creatives

While working from home has been difficult for some creatives, it’s also given people new freedoms to divert from and reset longstanding limits in the business.

Culture

Humanity will shape influencer marketing in 2021

Humanity will shape influencer marketing in 2021

As influencer marketing becomes more automated, the need for a thoughtful, human touch is critical.

Why we should hang on to remote production

Why we should hang on to remote production

If we’re smart, we’ll keep the tools and processes that make production more efficient.

Supporting the micro-communities that drive culture

Supporting the micro-communities that drive culture

How marketers can discover and invest in underrepresented creators.

Media

Marketers have the power to fix media imbalances

Marketers have the power to fix media imbalances

Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.

Should social media platforms need a license to operate?

Should social media platforms need a license to operate?

A license to operate would convey our commitment to holding powerful engines in our society responsible for our collective safety.

Adjusting the Super Bowl earned media playbook for a virtual radio row

Adjusting the Super Bowl earned media playbook for a virtual radio row

In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are planning instead.

People

No time to waste: We must get women back into the workforce

No time to waste: We must get women back into the workforce

Three things the ad industry can do to stem COVID’s setback of women in the workforce.

Building on the momentum of Black storytelling

Building on the momentum of Black storytelling

The appetite for Black stories has crossed over to mainstream appeal.

The myth of bringing your whole self to work

The myth of bringing your whole self to work

While the concept is moving workplace culture in the right direction, it can usher in real complications.

Technology

Is digital advertising really paying its due?

Is digital advertising really paying its due?

Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.

Why the Robinhood-GameStop Saga is an important lesson for disruptor brands

Why the Robinhood-GameStop Saga is an important lesson for disruptor brands

It remains to be seen whether or not customers will judge Robinhood by what it says it wants to do, or what it has done.

Join the Clubhouse

Join the Clubhouse

PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.

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