Hold the applause: Is award-winning purpose work making a real impact?
Brands continue to be recognized by big award shows for purposeful work, but these eye-catching ideas often end up having no impact on real people.
What the Secret Cinema deal means for the future of immersive entertainment
Secret Cinema’s growth trajectory is set to be supercharged by its recent deal with New York-based TodayTix, so what lies ahead?
Is your brand as smart as a seven-year-old?
Brands should embrace the positivity, joy and humanity that the Corn Kid brought to all of our lives.
Heritage brands and the power of deliberate creativity
Brands need the courage to step away from the familiar into that fertile territory for innovation.
Brands
The 'p' word: What we should consider when we talk about purpose
The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.
Kanye West and Adidas feud is a wake-up call for all brands and PRs
It’s no secret that black culture remains, and has always been, the blueprint for popular trends in fashion, music and art, to name a few.
What Netflix can learn from Disney
Netflix made the world fall in love with streaming. But can it make people fall in love with Netflix?
Creativity
Advertisers must do more to address the mental health crisis
Brands have a long history of changing perceptions on key societal topics through marketing.
You have to be bored with advertising before you can change it
As an industry we have settled into a comfortable rut, decades in the making.
Where is our generation’s Bill Bernbach?
What if we took a page from Bernbach’s playbook and brought creativity and analytics together to inform marketing choices.
Culture
Why the talent crisis has been positive for wasteful new business pitches
As talent remains scarce, agencies must consider more carefully than ever which pitches they want to deploy their resources for.
It’s time to put Humpty Dumpty back together again
When it comes to creative and media, agencies must break down false dichotomies and restitch the parts of our industry that need restitching.
Striving for sustainability? Consider this before jumping into the metaverse
Why your metaverse activations could foil your net-zero emissions plans.
Media
Don’t advertise on Netflix ... just yet
Despite the hype, Netflix has a long road ahead to develop a strong platform that’s in the best interest for brands and advertisers.
We need a united front to overcome streaming video’s complexities
Until we upgrade our standards and technology, mutually accepted third-party verification will be a key solution underpinning accurate measurement.
Streaming isn’t dying; consumers just know what they want
In today’s news landscape, landing a story placement on any large network streaming platform should be considered a top-tier placement.
People
Why is accessibility an afterthought for marketers?
Most brands’ approaches to accessibility can best be described as haphazard — but the path is relatively straightforward.
Perks, profits, and the pursuit of happiness at work
The trickle down effect of a positive work culture will improve every aspect of your business.
Quiet quitting? I loudly disagree
"This might be an unpopular opinion, but I don’t get the ‘quiet quitting’ thing," says the chief executive of Tin Man Communications.
Technology
Why the West must look to the East for the future of creative commerce
The global CEO of VMLY&R Commerce explains why they're looking to markets like China and India for guidance and inspiration.
Go fishing for digital talent during the tech crash
Hiring freezes and layoffs permeating Big Tech provides the ad industry with an opportunity to get on the digital offense. Here’s how.
The metaverse is more than just a playground
Brands must start seeing virtual worlds as a tool to fix real-world problems.
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