Why failure must be an option for brands of all sizes
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Why failure must be an option for brands of all sizes

Marketers must have real confidence that the product they are selling is meeting consumer needs, writes digital agency Zone's chief operating officer.

Test the unexpected or settle for copulating canines

Test the unexpected or settle for copulating canines

Real marketing magic happens when we swerve and deviate, says the Lucky Generals co-founder.

Weirdness thrives in independent agencies - and it can make business better

Weirdness thrives in independent agencies - and it can make business better

Independent agencies can be weird places to work, but doing things differently can also give you a business advantage, says Creature's chief executive.

We have to give AI a moral code

We have to give AI a moral code

Brands

Innovative brands must build equity, not just borrow it
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Innovative brands must build equity, not just borrow it

Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.

The best way to rack up online reviews isn't by paying for them
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The best way to rack up online reviews isn't by paying for them

This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.

Does winning a Cannes Lion actually help brands?
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Does winning a Cannes Lion actually help brands?

A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.

Creativity

Don Draper is dead: how technology and data are helping startups jump into the TV advertising game
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Don Draper is dead: how technology and data are helping startups jump into the TV advertising game

Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.

Planning is dead. Long live brand planning.
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Planning is dead. Long live brand planning.

The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.

Think outside your vertical
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Think outside your vertical

Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.

Culture

Why advertising shouldn't fear mental illness
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Why advertising shouldn't fear mental illness

As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at RTO+P.

How to keep clients in an industry known for turnover
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How to keep clients in an industry known for turnover

Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no indication that we will work together tomorrow.

Manbassadors and microactions
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Manbassadors and microactions

An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.

Media

First impressions of the new fall TV season
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First impressions of the new fall TV season

Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.

Five principles for launching a TV show
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Five principles for launching a TV show

BBH LA's senior brand strategist explains how to make a new show must-watch, even when dealing with audiences inundated by content.

Taking stock of earned media in the 'fake news' era
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Taking stock of earned media in the 'fake news' era

Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence.

People

Curious Collaborators: the new agency rock stars
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Curious Collaborators: the new agency rock stars

In an environment where change and innovation are valued so highly, we need to hire people who aren't spending their days defending the way things are done, says RPA's COO.

How to make your agency extraordinary
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How to make your agency extraordinary

Employees and clients need to know agencies are serious about protecting our greatest assets: each other.

Create entertaining, sexy ads to lure millennials...or let them do it for you
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Create entertaining, sexy ads to lure millennials...or let them do it for you

The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.

Technology

Why Facebook should consider Google's company mantra
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Why Facebook should consider Google's company mantra

Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.

Accessibility and universal design in the digital age
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Accessibility and universal design in the digital age

An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.

Choosing an agency partner in a changing digital marketing landscape
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Choosing an agency partner in a changing digital marketing landscape

The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.