Scenario planning, rather than predicting singular events, may be the best way to go in uncertain times.
Brand-building is crucial for clients, so should agencies be paying closer attention to the names they give themselves – or could it cause them more problems than it's worth, asks Campaign's premium content editor
Advertising agencies need to carefully balance their core disciplines – and their chiefs – to be successful.
As the pace of change and polarisation accelerate, balance and nuance are increasingly important traits for our industry.
It’s on marketers to explain how customer data allows brands to provide them with better experiences and greater value.
Marketers can look to the gaming world to start preparing for the metaverse.
Six lessons from Patagonia.
When we change how we work, we change what we make.
The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.
Making experiences useful and beneficial is how meaningful engagement occurs.
The key to taking back control and making smarter investments is well within our reach.
"Tactics" minimizes and underplays our work.
It’s the most important question brands must answer in 2022.
The decision comes amid growing calls to diversify TV measurement strategies.
Pinterest CMO Andrea Mallard breaks down trends for marketers by demo from its annual not-yet-trending report.
Mexico is the second country to legislate media transparency after France.
Diversity, equity, inclusion and belonging is a business imperative.
Don’t dodge the unfamiliar or unexpected; that’s how opportunity is packaging itself these days.
Keeping “Brown'' lowercase is another attempt to strike out cultural experiences that define our beliefs, attitudes and values.
We must avoid deepening existing inequalities and create digital environments where everyone can belong
Marketers need to pay attention to decentralized autonomous organizations.
Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.