_4.jpg)
It's time for brands to embrace the metaverse
Future-facing brands have begun building a strong hybrid brand identity.
Where are all the Black-owned creative agencies?
Stop paying lip service to agency and supplier diversity — just start hiring.
The future and you
As we re-imagine our lives after the pandemic, there’s no better time to reflect on our role in building environments where everyone can thrive.
Brands
It’s time for brands to meet fans at music moments
Brands should plug into Live and virtual experiences as music roars back to life.
Virtual events will never be like IRL events
Sorry to say it, but it’s true.
George Floyd: A man, not a movement
We must lead with empathy and understand the differences between accountability, transparency and boasting, says Lambert & Co.'s Cierra Mangal.
Creativity
This Cinco de Mayo, do more than just sell beer to the Latinx community
This past year has provided great examples of how brands can push culture forward.
Back to the outdoors, for people and advertising
When you’ve been isolated from outdoor advertising for a year, you start to see it with fresh eyes.
Lessons in creative leadership from a soccer legend
What creatives can learn from Rinus Michels and Total Football.
Culture
The marketer’s guide to working with nonprofits
Brands must make collaborations with nonprofits mutually beneficial.
Understanding our carbon footprint
The next step for the ad industry.
Agencies should pick their compromises during economic downturns
Some things are worth compromising on. Others aren’t.
Media
Brands’ data practices should reflect their social duty of care
Social duty of care goes way beyond advertising.
Humanizing B2B brands
How social media helps B2B marketers connect.
The Upfronts: podcasting is the latest battleground
Media companies dazzled advertisers with new content and audience metrics.
People
Fatherhood: from a Black Father’s POV
Black leaders at VMLY&R share what fatherhood means to them.
All in, together
By sharing what we have learned, we call on the industry to tap into our collective responsibility to make work where everyone feels seen.
Can we finally leave the marketing calendar behind this Juneteenth?
Representing Black culture is a social responsibility and a business imperative that goes well beyond the 30-some days currently allotted to it.
Technology
Why data transparency is key to building consumer trust
Advertisers must better explain our value.
Facebook takes aim at Clubhouse, podcast market with audio announcement
The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.
Start with the stack: Agency organization in the biddable media age
When it comes to selecting the right tech stack, media agencies have an opportunity to stand out.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free