Achieving authenticity with artificial intelligence
Would the brilliant ads that made some of us choose this crazy profession have made it if they were created by AI?
Advertisers: It’s time to be transparent about labeling paid content
What do fuzzy labels like “branded content” or “sponsored content” even mean to the public?
How gaming brands are reimagining themselves to capture today's audiences
Pac-Man, Tetris and Monopoly are appealing to younger gamers through their clever use technology, collaboration and consistency.
Brands
Drag up your brand
Brand-building principles from RuPaul’s Drag Race.
Apple raises the sustainability bar, yet Mother Nature yearns for more
Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.
Hispanic Heritage Month: A time to reflect on your brand's missed opportunity
By 2050, it is estimated that Hispanics will account for nearly 30% of the U.S. population, notes Andy Checo.
Creativity
The creator economy has a role to play in the Hollywood strikes
How will the prominence of social video affect today’s strikes?
A new way of thinking: Why brands need the creative fuel of neurodiversity
Brands are pushing boundaries and championing inclusion, but there’s a gap when it comes to understanding and embracing neurodivergence, says Understood.org’s Nathan Friedman.
From Broadway to business
Lessons from the stage that prepared me to be an entrepreneur and chief creative officer.
Culture
What four years as a client taught me about running an agency
Not going to lie, it was a hellish-steep learning curve.
Beyond greenwashing: B Corps' moral imperative to reject Big Oil
"No agency should be taking on fossil fuel clients, especially not the B Corps," writes Clean Creatives' Duncan Meisel.
Gender pay equity: why should organizations care?
Not doing anything about pay equity can be costlier than taking action.
Media
CRM tips for the holiday season
From using data and technology to craft tailored communications to rewarding loyalty, here’s five tips for brands to break through the sales noise during the holidays.
Media lessons learned for 2024
Amid ongoing Hollywood strikes, inflation and high interest rates, media planning and buying needs to be able to turn on a dime.
Twitter/X paywall? No one will pay for a town square without value
Unlike many consumers of the free internet, I’m not against the latest lifeboat Elon Musk seems to be trying to build via live conversations with world leaders.
People
Hispanic Heritage Month-ish: A time of general confusion
Marketers want to talk to Hispanics, but grouping us by that term is not the answer.
Finding the Latino in the Austrian
Speaking through, not to, U.S. Hispanics/Latinos.
Courage over complicity: Addressing the DEI&B crisis in ad agencies
After three years, the 4A’s still finds a significant lack of diverse representation at the most senior levels of agency communities.
Technology
DE&I in the age of AI
Why leaders must get this moment right.
Elon Musk may be toxic, but he might not be crazy
After more than ten years of trying to be a successful ad supported business, perhaps taking a different path is the right thing to do.
The new era of social influence: Content beyond human capabilities
From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.
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