Five sustainability lessons and achievements from G7
Five practical sustainable actions that can inform any future event.
A thank you to Tony from two of The Watford Course's final alumni
For former students Flora McConnell and River Borromeo, The Watford Course wasn't just an intense preparation for the world of advertising, it got them playing the Peruvian national anthem on DIY instruments.
Honor the duality of Hispanic Americans
It will be necessary for brands to survive.
There shouldn't be limits on opportunity – that's why we're launching the Publicis Student Workshop
As Tony Cullingham announces the end of the Watford Ad Course, Ben Mooge reflects on his creative roots as his agency launches the Not the D&AD Publicis Student Workshop this autumn.
Brands
We don’t care what you call Hispanic Heritage Month
We care that you “celebrate it” (and us) by doing something meaningful.
So, you want to work with athlete influencers?
Gear up for a wild ride.
Why keeping Hotels.com’s mascot was Captain Obvious for Tombras
Well-nurtured fluent devices get more effective over time and reinforce positive mental associations with brands.
Creativity
Embracing creative technology
The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.
An experiential beer? Yes please!
Making experiences useful and beneficial is how meaningful engagement occurs.
Home alone: lost and found in New York
The story of a trip on home turf to nowhere to reignite inspiration.
Culture
I was a young ad exec working in Midtown when the planes hit
Here are a few life lessons I carry 20 years later.
Go big by thinking small
Unleashing the power of small.
Procurement takes the lead post-pandemic
As the pandemic created the need for change, procurement took the spotlight in contract negotiations.
Media
Live event broadcasting in 2022
The 5 key components CMOs must know.
What we learned from a year of working with attention metrics
We already knew attention mattered. This year, we discovered just how much.
Dump Your Demos
Why assumptions are killing campaigns.
People
To make real change, agencies must commit to a cause
Agencies should be defined by the causes they support as much as the clients they represent — maybe more so.
I Pledge Allegiance…
In this nation of immigrants, we are now two more resolute citizens determined to fight for our country and intent on living the American dream.
How can you tell a diverse story without diverse storytellers?
Many of us are overlooking people with neurodifferences.
Technology
Courtship 101: What agencies wish ad tech knew
We are all in this together to bring clients the best, most efficient and effective results.
Breaking down US antitrust bills against Big Tech
Why Washington turned on Big Tech, and what it means for the future.
Publishers: it’s on us
It’s time for us to lead the narrative around the future of the open web.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free