Marketers must have real confidence that the product they are selling is meeting consumer needs, writes digital agency Zone's chief operating officer.
Real marketing magic happens when we swerve and deviate, says the Lucky Generals co-founder.
Independent agencies can be weird places to work, but doing things differently can also give you a business advantage, says Creature's chief executive.
Meaningful transformation isn't about tacking on a new product service but about designing a total brand experience, says Redscout West's head of strategy.
This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually comes back to haunt you, says the founder of Convince and Convert.
A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.
Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative's founder.
The discipline must fundamentally change to continue to be essential, says Hill Holliday's chief strategy officer.
Intentionally borrowing and adapting elements from other industries can help you lead and transform your own, says Fine's managing partner.
As professional communicators, it's about time we figured out how we can initiate those conversations, says a creative director at RTO+P.
Every client, every project is a jump ball, and the fact that we worked together yesterday and today is no indication that we will work together tomorrow.
An ECD at Epsilon reflects on his responsibilities as a white male to improve representation in the industry.
Early signs indicate the broadcast networks are still the best venue to attract the most number of viewers.
BBH LA's senior brand strategist explains how to make a new show must-watch, even when dealing with audiences inundated by content.
Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a new survey by Ogilvy Media Influence.
In an environment where change and innovation are valued so highly, we need to hire people who aren't spending their days defending the way things are done, says RPA's COO.
Employees and clients need to know agencies are serious about protecting our greatest assets: each other.
The truth is, this coveted cohort is open to advertising--if they're getting something back for it, says 9GAG's chief operating officer.
Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder, says The Social Element's chief services officer.
An accessibility gap has been created, and it's only getting bigger, says Digital Pulp's chief creative officer.
The right level of attributes, criteria and requirements can help lead the search, says iQuanti's head of client services.
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