It's time for brands to embrace the metaverse

It's time for brands to embrace the metaverse

Future-facing brands have begun building a strong hybrid brand identity.

A view from Dave Trott: We can't own knowledge

A view from Dave Trott: We can't own knowledge

Where are all the Black-owned creative agencies?

Where are all the Black-owned creative agencies?

Stop paying lip service to agency and supplier diversity — just start hiring.

The future and you

The future and you

As we re-imagine our lives after the pandemic, there’s no better time to reflect on our role in building environments where everyone can thrive.

Brands

It’s time for brands to meet fans at music moments

It’s time for brands to meet fans at music moments

Brands should plug into Live and virtual experiences as music roars back to life.

Virtual events will never be like IRL events

Virtual events will never be like IRL events

Sorry to say it, but it’s true.

George Floyd: A man, not a movement

George Floyd: A man, not a movement

We must lead with empathy and understand the differences between accountability, transparency and boasting, says Lambert & Co.'s Cierra Mangal.

Creativity

This Cinco de Mayo, do more than just sell beer to the Latinx community

This Cinco de Mayo, do more than just sell beer to the Latinx community

This past year has provided great examples of how brands can push culture forward.

Back to the outdoors, for people and advertising

Back to the outdoors, for people and advertising

When you’ve been isolated from outdoor advertising for a year, you start to see it with fresh eyes.

Lessons in creative leadership from a soccer legend

Lessons in creative leadership from a soccer legend

What creatives can learn from Rinus Michels and Total Football.

Culture

The marketer’s guide to working with nonprofits

The marketer’s guide to working with nonprofits

Brands must make collaborations with nonprofits mutually beneficial.

Understanding our carbon footprint

Understanding our carbon footprint

The next step for the ad industry.

Agencies should pick their compromises during economic downturns

Agencies should pick their compromises during economic downturns

Some things are worth compromising on. Others aren’t.

Media

Brands’ data practices should reflect their social duty of care

Brands’ data practices should reflect their social duty of care

Social duty of care goes way beyond advertising.

Humanizing B2B brands

Humanizing B2B brands

How social media helps B2B marketers connect.

The Upfronts: podcasting is the latest battleground

The Upfronts: podcasting is the latest battleground

Media companies dazzled advertisers with new content and audience metrics.

People

Fatherhood: from a Black Father’s POV

Fatherhood: from a Black Father’s POV

Black leaders at VMLY&R share what fatherhood means to them.

All in, together

All in, together

By sharing what we have learned, we call on the industry to tap into our collective responsibility to make work where everyone feels seen.

Can we finally leave the marketing calendar behind this Juneteenth?

Can we finally leave the marketing calendar behind this Juneteenth?

Representing Black culture is a social responsibility and a business imperative that goes well beyond the 30-some days currently allotted to it.

Technology

Why data transparency is key to building consumer trust

Why data transparency is key to building consumer trust

Advertisers must better explain our value.

Facebook takes aim at Clubhouse, podcast market with audio announcement

Facebook takes aim at Clubhouse, podcast market with audio announcement

The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.

Start with the stack: Agency organization in the biddable media age

Start with the stack: Agency organization in the biddable media age

When it comes to selecting the right tech stack, media agencies have an opportunity to stand out.

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