Mainstream brands rolling out vegan products are missing a trick and forgetting about the fundamentals of marketing.
Is it time to reset influencer marketing and focus on the long game instead?
If commercial television doesn’t mend its archaic trading behaviours, it risks losing further ground to the digital platforms.
Investors are pumping money into digital agencies.
The traditional brand toolkit is a linear, one-way dialog, while voice enables an inherently two-way, responsive, proactive and social experience.
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
As fast food brands capitalize on the growth of plant-based diets, they have the scale to take a growing movement mainstream
After almost a year of working from home, how is creative talent doing?
Creativity and effectiveness must go hand in hand.
While working from home has been difficult for some creatives, it’s also given people new freedoms to divert from and reset longstanding limits in the business.
As influencer marketing becomes more automated, the need for a thoughtful, human touch is critical.
If we’re smart, we’ll keep the tools and processes that make production more efficient.
How marketers can discover and invest in underrepresented creators.
Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.
A license to operate would convey our commitment to holding powerful engines in our society responsible for our collective safety.
In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are planning instead.
Three things the ad industry can do to stem COVID’s setback of women in the workforce.
The appetite for Black stories has crossed over to mainstream appeal.
While the concept is moving workplace culture in the right direction, it can usher in real complications.
Maryland’s tax on digital advertising might be well-intended, but it could set a dangerous precedent.
It remains to be seen whether or not customers will judge Robinhood by what it says it wants to do, or what it has done.
PR pros take note: the latest social media sensation is nothing to do with golf and it’s a much more engaging and diverse place to hang out than the 19th hole.