AI generated headshot of Moya Fry

Achieving authenticity with artificial intelligence

Would the brilliant ads that made some of us choose this crazy profession have made it if they were created by AI?

Headshot of Sally Lehrman

Advertisers: It’s time to be transparent about labeling paid content

What do fuzzy labels like “branded content” or “sponsored content” even mean to the public?

A person plays Tetris

How gaming brands are reimagining themselves to capture today's audiences

Pac-Man, Tetris and Monopoly are appealing to younger gamers through their clever use technology, collaboration and consistency.


Lawrence Chaney and RuPaul

Drag up your brand

Brand-building principles from RuPaul’s Drag Race.

Screen shot of Apple's Mother Nature ad

Apple raises the sustainability bar, yet Mother Nature yearns for more

Apple's latest campaign, where it gets a sustainability interrogation from Mother Nature, still suffers from “vagueness,” says Vero's COO.

Andy Checo headshot

Hispanic Heritage Month: A time to reflect on your brand's missed opportunity

By 2050, it is estimated that Hispanics will account for nearly 30% of the U.S. population, notes Andy Checo.


Members of the Writers Guild of America (WGA) East hold signs as they walk in the picket-line outside of HBO and Amazon's offices

The creator economy has a role to play in the Hollywood strikes

How will the prominence of social video affect today’s strikes?

Blurry abstract rainbow colors

A new way of thinking: Why brands need the creative fuel of neurodiversity

Brands are pushing boundaries and championing inclusion, but there’s a gap when it comes to understanding and embracing neurodivergence, says’s Nathan Friedman.

Headshot of Geoffrey Goldberg

From Broadway to business

Lessons from the stage that prepared me to be an entrepreneur and chief creative officer.


Headshot of Michael Boychuk

What four years as a client taught me about running an agency

Not going to lie, it was a hellish-steep learning curve.

Headshot of Duncan Meisel

Beyond greenwashing: B Corps' moral imperative to reject Big Oil

"No agency should be taking on fossil fuel clients, especially not the B Corps," writes Clean Creatives' Duncan Meisel.

Headshot of Michele Prota

Gender pay equity: why should organizations care?

Not doing anything about pay equity can be costlier than taking action.


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CRM tips for the holiday season

From using data and technology to craft tailored communications to rewarding loyalty, here’s five tips for brands to break through the sales noise during the holidays.

Hand holding remote control pointed at TV screen

Media lessons learned for 2024

Amid ongoing Hollywood strikes, inflation and high interest rates, media planning and buying needs to be able to turn on a dime.

Headshot of Rachael Berkey

Twitter/X paywall? No one will pay for a town square without value

Unlike many consumers of the free internet, I’m not against the latest lifeboat Elon Musk seems to be trying to build via live conversations with world leaders.


Headshot of Danny Gonzalez

Hispanic Heritage Month-ish: A time of general confusion

Marketers want to talk to Hispanics, but grouping us by that term is not the answer.

Headshot of Joel Rodriguez

Finding the Latino in the Austrian

Speaking through, not to, U.S. Hispanics/Latinos.

Headshot of Tahlisha Williams

Courage over complicity: Addressing the DEI&B crisis in ad agencies

After three years, the 4A’s still finds a significant lack of diverse representation at the most senior levels of agency communities.


Headshots of Lea Taylor and Surabhi Pokhriyal

DE&I in the age of AI

Why leaders must get this moment right.

Elon Musk speaking seated on stage

Elon Musk may be toxic, but he might not be crazy

After more than ten years of trying to be a successful ad supported business, perhaps taking a different path is the right thing to do.

The Beatles on stages

The new era of social influence: Content beyond human capabilities

From the Pope in Balenciaga to The Beatles' reviving one last record, AI is handing the reins back to culture in ways we've never seen before. So, what's the cautionary tale here? We Are Social Singapore's Agalia Tan explores.


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