Why brands are embracing inclusive design
Coley Porter Bell managing partner Jen Ives explains why brands are moving beyond accessibility to inclusive design and how that makes products better for all.
Kind, decent and fun: a tribute to Dave Buchanan
The sad passing of creative director Dave Buchanan, whose career spanned Abbott Mead Vickers BBDO, BMP and TBWA, serves to remind us of the importance of friendship in the ad industry.
The awakening of my immigrance
I realized how important it is to claim your identity, so others can see theirs not as a source of weakness, but strength too.
Brands
Blended experiences are the branding medium of the future
Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board.
Three reasons why sustainability is here to stay
Brands that lean into sustainability, especially through strong imagery, will connect with a broad consumer audience on one of the most universally important issues of our time
Corporate brands must lead the charge on social responsibility
Corporate social responsibility only succeeds when it comes from the top down.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
What a Trump or Biden win means for comms firms
A lot rides on the election for comms and marketing firms vying for federal contracts.
Where are all the innovative women? At DMEXCO.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
Media
Four ways to drive success this holiday season
With foot traffic down, features like buy now, pay later and click-and-collect will be critical to success this holiday season
Will Covid-19 turn Black Friday into a black hole?
Global ecommerce data indicates a safe harbor for holiday spend
As COVID-19 lingers, CPG brands pivot from in-store to in-app
While grocery sales are up, customers hesitate to linger in-store during the pandemic. Enter delivery services.
People
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Here’s the advice that gave me the courage to buy out my partner during a pandemic
If you stay open to learning new things, especially in times when it may seem terrifying, your career can evolve in ways you never would have imagined.
What brands are missing about women and COVID-19
Added burdens are slowing even Super Moms down, but marketers can help
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
Technology
Building technology for the greater good
How innovation continues to build trust in a world of savvy consumers.
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
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