Why it’s time to stop talking and solve the social class challenge

Why it’s time to stop talking and solve the social class challenge

Wavemaker North's Lisa Thompson outlines five steps the industry should take to attract talent from diverse class backgrounds.

Don't write off the office, reimagine it

Don't write off the office, reimagine it

At their best, offices are creative spaces where the sum is greater than the parts.

Doing deals by Zoom: the unexpected upside of Covid-era M&A

Doing deals by Zoom: the unexpected upside of Covid-era M&A

Demand for digital and marketing transformation skills is 'off the charts', according to this M&A deal-maker.

How marketers can get a grip on media-buying inflation

How marketers can get a grip on media-buying inflation

More imagination in media planning, as well as a credible negotiation strategy with media owners, are among the tools that can help advertisers deal with rising prices.

Brands

Why nearly half of marketers are unhappy with their brand’s COVID-19 response

Why nearly half of marketers are unhappy with their brand’s COVID-19 response

"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."

What is black girl magic, and why should brands care?

What is black girl magic, and why should brands care?

Brands are missing out by completely missing the point, says Lisa.

The 'un-marketing' of the Olympics and how brands can do better next time

The 'un-marketing' of the Olympics and how brands can do better next time

The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.

Creativity

We're measuring experiential all wrong

We're measuring experiential all wrong

The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.

Digital 40 over 40 celebrates diversity of thought

Digital 40 over 40 celebrates diversity of thought

Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.

Why investing in indie filmmakers could get your brand an Oscar

Why investing in indie filmmakers could get your brand an Oscar

Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.

Culture

Where are all the innovative women? At DMEXCO.

Where are all the innovative women? At DMEXCO.

On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.

Here's how to nail authenticity in the workplace

Here's how to nail authenticity in the workplace

The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.

#TimesUp isn't going anywhere anytime soon

#TimesUp isn't going anywhere anytime soon

Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.

Media

Eight-year overnight ratings low for Super Bowl LII on NBC

Eight-year overnight ratings low for Super Bowl LII on NBC

The Big Game's ratings were down 3 percent from last year.

Expectations, or lack thereof, for the 2018 Big Game

Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

A 'Super' experience on the old linear broadcast model

A 'Super' experience on the old linear broadcast model

Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.

People

Why working moms shouldn't play by the rules

Why working moms shouldn't play by the rules

Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.

A case for rebranding the older worker

A case for rebranding the older worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

CES and women: It's about contribution

CES and women: It's about contribution

The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.

Technology

Building technology for the greater good

Building technology for the greater good

How innovation continues to build trust in a world of savvy consumers.

How creative storytelling can expand in a world of 1s and 0s

How creative storytelling can expand in a world of 1s and 0s

Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.

5 emerging tech trends at SXSW that will shape 2018

5 emerging tech trends at SXSW that will shape 2018

Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.

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