Five sustainability lessons and achievements from G7

Five sustainability lessons and achievements from G7

Five practical sustainable actions that can inform any future event.

A thank you to Tony from two of The Watford Course's final alumni

A thank you to Tony from two of The Watford Course's final alumni

For former students Flora McConnell and River Borromeo, The Watford Course wasn't just an intense preparation for the world of advertising, it got them playing the Peruvian national anthem on DIY instruments.

Honor the duality of Hispanic Americans

Honor the duality of Hispanic Americans

It will be necessary for brands to survive.

There shouldn't be limits on opportunity – that's why we're launching the Publicis Student Workshop

There shouldn't be limits on opportunity – that's why we're launching the Publicis Student Workshop

As Tony Cullingham announces the end of the Watford Ad Course, Ben Mooge reflects on his creative roots as his agency launches the Not the D&AD Publicis Student Workshop this autumn.

Brands

We don’t care what you call Hispanic Heritage Month

We don’t care what you call Hispanic Heritage Month

We care that you “celebrate it” (and us) by doing something meaningful.

So, you want to work with athlete influencers?

So, you want to work with athlete influencers?

Gear up for a wild ride.

Why keeping Hotels.com’s mascot was Captain Obvious for Tombras

Why keeping Hotels.com’s mascot was Captain Obvious for Tombras

Well-nurtured fluent devices get more effective over time and reinforce positive mental associations with brands.

Creativity

Embracing creative technology

Embracing creative technology

The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.

An experiential beer? Yes please!

An experiential beer? Yes please!

Making experiences useful and beneficial is how meaningful engagement occurs.

Home alone: lost and found in New York

Home alone: lost and found in New York

The story of a trip on home turf to nowhere to reignite inspiration.

Culture

I was a young ad exec working in Midtown when the planes hit

I was a young ad exec working in Midtown when the planes hit

Here are a few life lessons I carry 20 years later.

Go big by thinking small

Go big by thinking small

Unleashing the power of small.

Procurement takes the lead post-pandemic

Procurement takes the lead post-pandemic

As the pandemic created the need for change, procurement took the spotlight in contract negotiations.

Media

Live event broadcasting in 2022

Live event broadcasting in 2022

The 5 key components CMOs must know.

What we learned from a year of working with attention metrics

What we learned from a year of working with attention metrics

We already knew attention mattered. This year, we discovered just how much.

Dump Your Demos

Dump Your Demos

Why assumptions are killing campaigns.

People

To make real change, agencies must commit to a cause

To make real change, agencies must commit to a cause

Agencies should be defined by the causes they support as much as the clients they represent — maybe more so.

I Pledge Allegiance…

I Pledge Allegiance…

In this nation of immigrants, we are now two more resolute citizens determined to fight for our country and intent on living the American dream.

How can you tell a diverse story without diverse storytellers?

How can you tell a diverse story without diverse storytellers?

Many of us are overlooking people with neurodifferences.

Technology

Courtship 101: What agencies wish ad tech knew

Courtship 101: What agencies wish ad tech knew

We are all in this together to bring clients the best, most efficient and effective results.

Breaking down US antitrust bills against Big Tech

Breaking down US antitrust bills against Big Tech

Why Washington turned on Big Tech, and what it means for the future.

Publishers: it’s on us

Publishers: it’s on us

It’s time for us to lead the narrative around the future of the open web.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free