Brand safety is a moral imperative
It's time to take the high ground, says GroupM's EMEA brand safety manager.
Fortnite didn't need data to create a black hole sensation
Marketers need space to make mistakes and to not be shackled by short-term metrics and data.
Influence the unwritten rules that shape society
An increase in drink-drive casualties holds a lesson for all marketers about the power of social norms.
Brands should be making a noise at the loudest-ever Rugby World Cup
Sound and music are fundamental to the experience and appeal of rugby, and brands that don't make the most of this will miss out.
Brands
What is black girl magic, and why should brands care?
Brands are missing out by completely missing the point, says Lisa.
The 'un-marketing' of the Olympics and how brands can do better next time
The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.
Leapfrog past the competition with purpose
What audiences say about a brand is more important than what the brand says about itself, says AHA's executive creative director.
Creativity
We're measuring experiential all wrong
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Digital 40 over 40 celebrates diversity of thought
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
Culture
Where are all the innovative women? At DMEXCO.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
Here's how to nail authenticity in the workplace
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
#TimesUp isn't going anywhere anytime soon
Here's what we've learned at SXSW so far, says Cogeco Peer 1's VP and GM for the US and Latin America.
Media
Eight-year overnight ratings low for Super Bowl LII on NBC
The Big Game's ratings were down 3 percent from last year.
Expectations, or lack thereof, for the 2018 Big Game
This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.
A 'Super' experience on the old linear broadcast model
Those declaring the death of broadcast must always contend with the 100+ million viewers that flock to their TV sets every Super Bowl.
People
Why working moms shouldn't play by the rules
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
A case for rebranding the older worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
CES and women: It's about contribution
The conference was a very different place in one important way: I wasn't outnumbered on the showroom floor like I have been in the past, says a managing partner at Collins.
Technology
Building technology for the greater good
How innovation continues to build trust in a world of savvy consumers.
How creative storytelling can expand in a world of 1s and 0s
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
5 emerging tech trends at SXSW that will shape 2018
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.
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