Coley Porter Bell managing partner Jen Ives explains why brands are moving beyond accessibility to inclusive design and how that makes products better for all.
The sad passing of creative director Dave Buchanan, whose career spanned Abbott Mead Vickers BBDO, BMP and TBWA, serves to remind us of the importance of friendship in the ad industry.
I realized how important it is to claim your identity, so others can see theirs not as a source of weakness, but strength too.
Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board.
Brands that lean into sustainability, especially through strong imagery, will connect with a broad consumer audience on one of the most universally important issues of our time
Corporate social responsibility only succeeds when it comes from the top down.
The executive creative director at SET says social shares, event attendance and email sign-ups are redundant metrics.
Experienced talent is a necessary part of the management equation for digital agencies, the says CEO & President of The ADVERTISING Club of New York.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client engagement at Branded Entertainment Network.
A lot rides on the election for comms and marketing firms vying for federal contracts.
On the heels of Forbes' list of 99 innovative men (and one woman), the global digital marketing conference proved there are plenty of groundbreaking female leaders--but we need to adjust our biases (and our algorithms) to find them.
The Starcom president recognizes the irony in his advice, having worked in an industry that once put glue in bowls of cereal to make milk look creamier.
With foot traffic down, features like buy now, pay later and click-and-collect will be critical to success this holiday season
Global ecommerce data indicates a safe harbor for holiday spend
While grocery sales are up, customers hesitate to linger in-store during the pandemic. Enter delivery services.
If you stay open to learning new things, especially in times when it may seem terrifying, your career can evolve in ways you never would have imagined.
Added burdens are slowing even Super Moms down, but marketers can help
Pumping milk in a grim closet three times a day (maybe crying, maybe on conference calls) is a working mom's reality, says Green Stone's CXO.
How innovation continues to build trust in a world of savvy consumers.
Google's head of creative agency development asks how we can translate the right data points into springboards for richer, more relevant creative stories.
Blockchain, bio-hacking and AR are just a few chewy topics adland is tackling this year.