Black and white head and shoulders shot of Lucy Jameson

'The best way to predict the future is to create it'

Scenario planning, rather than predicting singular events, may be the best way to go in uncertain times.

Headshot of premium content editor

What’s in a name? The power of agency brands

Brand-building is crucial for clients, so should agencies be paying closer attention to the names they give themselves – or could it cause them more problems than it's worth, asks Campaign's premium content editor

Text saying McCabe on Advertising with a photo of Maisie McCabe

Ogilvy's Jo Arden hire shows planners need a seat in the C-suite

Advertising agencies need to carefully balance their core disciplines – and their chiefs – to be successful.

UM CSO Enyi Nwosu sits on an orange couch in an office

Are we losing balance and nuance?

As the pace of change and polarisation accelerate, balance and nuance are increasingly important traits for our industry.

Brands

Jed Mole Acxiom

Customer experiences people trust require data trust

It’s on marketers to explain how customer data allows brands to provide them with better experiences and greater value.

Metaverse

Marketing 3.0: Getting ahead of the metaverse

Marketers can look to the gaming world to start preparing for the metaverse.

Patagonia

How to be brave and still make a profit

Six lessons from Patagonia.

Creativity

Credit: Unsplash

The creative revolution 2.0

When we change how we work, we change what we make.

Credit:  Dstudio Bcn

Embracing creative technology

The creative industry is evolving, and tech and data are becoming a competitive advantage for forward-thinking marketers.

SingleCut Beersmiths

An experiential beer? Yes please!

Making experiences useful and beneficial is how meaningful engagement occurs.

Culture

CES 2022

What CES can teach us about smarter investments and better connections in 2022

The key to taking back control and making smarter investments is well within our reach.

Ronald NG, global chief creative officer, MRM

The word ‘tactics’ sucks, so we’ve banned it at our agency

"Tactics" minimizes and underplays our work.

Unsplash

What’s your agency relationship worth to you?

It’s the most important question brands must answer in 2022.

Media

Headshot of WarnerMedia's Andrea Zapata

WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners

The decision comes amid growing calls to diversify TV measurement strategies.

Andrea Mallard, chief marketing officer, Pinterest

The 2022 trends your audience will love

Pinterest CMO Andrea Mallard breaks down trends for marketers by demo from its annual not-yet-trending report.

Mexico privacy

Will Mexico lead the way in online privacy?

Mexico is the second country to legislate media transparency after France.

People

Simon Fenwick 4As

​​More talk, more action

Diversity, equity, inclusion and belonging is a business imperative.

getty images

Why the Great Resignation is a Great Opportunity

Don’t dodge the unfamiliar or unexpected; that’s how opportunity is packaging itself these days.

Dania Aguayo, VP, multicultural and brand strategy, Hero Collective

Why not capitalizing “Brown” erases cultural history

Keeping “Brown'' lowercase is another attempt to strike out cultural experiences that define our beliefs, attitudes and values.

Technology

gaming

The metaverse must bridge the digital divide

We must avoid deepening existing inequalities and create digital environments where everyone can belong

NFT

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralized autonomous organizations.

Credit: Unsplash

Why advertisers need to look beyond Facebook and Instagram

Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.

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