The Year Ahead 2015

Predictive technology, sports-washing, post-truth politics: Key trends to impact communications in 2020

Predictive technology, sports-washing, post-truth politics: Key trends to impact communications in 2020

The most influential business and cultural trends from around the world and how they will impact political, corporate and social behavior in 2020

One-word answers with Diageo's Sophie Kelly

One-word answers with Diageo's Sophie Kelly

See how the marketing maven uses the words "boldness" and "vision."

Media agency CEOs share 2020 expectations and hopes

Media agency CEOs share 2020 expectations and hopes

"Brand safety will continue to be a big topic but potentially for the wrong reasons."

Black Twitter: How to embrace culture and avoid pitfalls

Black Twitter: How to embrace culture and avoid pitfalls

A roadmap to one of the most important social media communities -- the good, the bad and the ugly.

'Creativity should not be in-housed,' stresses Diageo SVP

'Creativity should not be in-housed,' stresses Diageo SVP

'I don't think very creative people want to work for a massive corporation.'

Campaign US Editor's note: Looking back at 2019 and the year ahead

Campaign US Editor's note: Looking back at 2019 and the year ahead

So much to reflect on from the past 12 months - and much to look forward to this year.

2020: Setting a vision for the year ahead

2020: Setting a vision for the year ahead

"In 2020, we can't afford to have blurry vision or squint through change."

Join Campaign US' Breakfast Briefing The Year Ahead: Change & Grow 2020

Join Campaign US' Breakfast Briefing The Year Ahead: Change & Grow 2020

Tickets are available now for the January 15 event.

Campaign Breakfast Briefing: The Year Ahead: Change & Grow | January 15, 2020
Teens need love too: New PSA shines light on teenage adoption

Teens need love too: New PSA shines light on teenage adoption

The campaign launches ahead of National Adoption Month in November.

Audi of America splits digital business among 4 agencies

Audi of America splits digital business among 4 agencies

Incumbent AKQA took part in the pitch but did not retain any work.

How startup threat lit fire under Johnson & Johnson's ass

How startup threat lit fire under Johnson & Johnson's ass

The CMO laid bare how the brand has been forced to quickly evolve.

More C-suite contract jobs and in-housing growth to come

More C-suite contract jobs and in-housing growth to come

Talent recruiters and acquisitions specialists Grace Blue lays out its 2019 industry predictions.

OMD Worldwide's new strategy chief on a roadmap for finding the future at CES

OMD Worldwide's new strategy chief on a roadmap for finding the future at CES

Chrissie Hanson, OMD Worldwide's newly named chief strategy officer, shares her predictions as well as her roadmap for translating four hectic days in Vegas into insights that will enable better decisions, faster, for marketers.

CES: What media agencies are most and least excited about

CES: What media agencies are most and least excited about

The highs and lows of one of America's most celebrated technology festivals.

6 key in-housing lessons brands and agencies have learned

6 key in-housing lessons brands and agencies have learned

Marketers laid bare the highs and lows of taking work in-house at Campaign US' first Breakfast Briefing in Manhattan.

Creative Alliance co-founder on 3 years of 'making our country a better, kinder and more soulful place to live'

Creative Alliance co-founder on 3 years of 'making our country a better, kinder and more soulful place to live'

It comes as the group launches #VoteTogether campaign to create a new culture of voting.

Does A.R.'s sneaker play spell the end of brick and mortar?

Does A.R.'s sneaker play spell the end of brick and mortar?

Market leaders, like Goat, say the traditional model no longer works.

Facebook has 'huge challenge' in rebuilding trust, says Publicis Media CEO

Facebook has 'huge challenge' in rebuilding trust, says Publicis Media CEO

Steve King hopes to solve data privacy issues for clients with Publicis' cloud-based platform.

What to anticipate from influencer marketing in 2018

What to anticipate from influencer marketing in 2018

How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network's global chief campaign officer has five points to consider.

The Case for Experience in 2018

The Case for Experience in 2018

Here are three areas that RAPP's global CEO is resolving to be more tuned into, and part of the solution for.

On Eclipse Day, advertisers shoot for the moon

On Eclipse Day, advertisers shoot for the moon

Everybody wants in on the astronomical action, including big brands from fast food to eyewear.

Experts: Tiger Woods' latest off-course bogey to cost him with sponsors

Experts: Tiger Woods' latest off-course bogey to cost him with sponsors

Although Nike is planning to stick with the embattled golfer, other brands may end their deals with Tiger Woods after his early Monday DUI arrest in Florida.

Ogilvy New York wins Best of Show for Amnesty International's 'The Refugee Nation' at One Show

Ogilvy New York wins Best of Show for Amnesty International's 'The Refugee Nation' at One Show

McCann New York takes Agency of the Year, Ogilvy is Network of the Year, Omnicom wins Holding Company of the Year.

More than one unicorn? Brooklyn coffee shop sues Starbucks over pink Frappuccino

More than one unicorn? Brooklyn coffee shop sues Starbucks over pink Frappuccino

Thanks to social media, the chain "eclipsed" the café's product and "caused customer confusion," says lawsuit.

Advertisers stay faithful to online ads, despite mounting concerns

Advertisers stay faithful to online ads, despite mounting concerns

WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found.

How to keep advertising relevant? Go back to moving people

How to keep advertising relevant? Go back to moving people

Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates advertising in its traditional form and aspire to a different, more ambitious style of storytelling.

Former Razorfish head Vincent Digonnet named APAC CEO at MullenLowe Profero

Former Razorfish head Vincent Digonnet named APAC CEO at MullenLowe Profero

Digonnet says his focus will be accelerating the shift from digital communications to platform building.

WPP enjoys record year as net profit leaps 20.6% to $1.8B

WPP enjoys record year as net profit leaps 20.6% to $1.8B

WPP has had a record year at a time when other agency groups have struggled, with net profit skyrocketing 20.6 percent to $1.8 billion.

5 vital takeaways from the inaugural I&C conference

5 vital takeaways from the inaugural I&C conference

Campaign US' celebration of inclusion and creativity included some tough words for the ad industry. Change voluntarily, "or someone's going to throw the #!&@ grenade," said Diageo's Marc Strachan.

Pernod Ricard CEO talks 'hometainment', transparency and traceability

Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."

Innovation alone isn't enough to keep Snap afloat

Innovation alone isn't enough to keep Snap afloat

Snap will have to figure out how to lure advertisers as behemoth rival Facebook does all it can to stop it, writes Socialbakers' Robert Lang.

My 2017 media resolution: AOL's Tim Mahlman

My 2017 media resolution: AOL's Tim Mahlman

The president of AOL Platforms wants to lead the charge on the industry's demand for transparency.

The lesson from losing: Know your customer

The lesson from losing: Know your customer

The real failure of the Clinton campaign was that it didn't understand--and ignored--the pain and disenfranchisement of ordinary Americans, writes the founder of Barker.

The most important global ad stories of the week

The most important global ad stories of the week

China grapples with the implications of a Trump presidency; brands jump on a currency redesign in India; activists pressure John Lewis to pull ad from tabloids and McDonald's celebrates a milestone in India.

Innovation is a full-time job

Innovation is a full-time job

Please don't shut down our labs--they provide a safe and controlled environment to face change and challenge the status quo, writes Organic's innovation practice lead

To tackle the diversity issue, plan 10 years ahead

To tackle the diversity issue, plan 10 years ahead

The matter is urgent, but rushing to diversify will only backfire, says the CEO of Grace Blue

World's most creative partnerships: Snickers & BBDO

World's most creative partnerships: Snickers & BBDO

After a breakup, this dynamic team is reunited and changing how we think about global campaigns

Media buying will get harder in 2016

Media buying will get harder in 2016

Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director

The best of 2015: Staff picks

The best of 2015: Staff picks

Campaign US reporters and editors choose their favorite stories and columns of 2015

My New Year's wish list

My New Year's wish list

BBDO New York president and CEO shares his hopes for 2016

Beyoncé's and Arcadia's Parkwood Topshop brand to hit shelves in spring 2016

Beyoncé's and Arcadia's Parkwood Topshop brand to hit shelves in spring 2016

The joint venture was first announced in October 2014 and will be available globally

Myanmar elections: The guerrilla PR war fought on Facebook

Myanmar elections: The guerrilla PR war fought on Facebook

The social network is a vital PR platform for candidate Aung San Suu Kyi's democratic message, but also a tool for the government's crackdown on free speech

Survey: Mobile growth will slow

Survey: Mobile growth will slow

eMarketer says the US is reaching a saturation point, and time spent on mobile devices will level off starting in 2016

How tech companies can build a more equal workplace

How tech companies can build a more equal workplace

The founder of the 3% Conference shows how tech companies like LinkedIn, Google and UberConference can make applications to help advance women in the workplace, but creatives must come up with them

Media leaders react to Verizon's AOL buy

Media leaders react to Verizon's AOL buy

Will Verizon-AOL be another AOL Time Warner?

MWC 2015: At the edge of an epoch

MWC 2015: At the edge of an epoch

What did this year's show in Barcelona presage for pending technology?

Five marketing innovations to watch from Mobile World Congress 2015

Five marketing innovations to watch from Mobile World Congress 2015

The managing director of Cake picks his top five trends from Mobile World Congress 2015

3% Conference: Guys we love

3% Conference: Guys we love

In the aftermath of Valentine's day, 3%'s video celebrates "manbassadors" who recognize the business value of diversity

Five tech trends for the year ahead

Five tech trends for the year ahead

Connecting the dots at CES 2015 reveals a new world of opportunity

Changing fortunes and power grabs

Changing fortunes and power grabs

J. Walter Thompson's new global CEO offers his predictions for the year ahead

Recap: The year ahead for adland

Recap: The year ahead for adland

What's in store for the world of advertising in 2015?

Pulling no punches: The year ahead for ad agencies

Pulling no punches: The year ahead for ad agencies

For 2015, let's rally behind the hashtag #BeNice -- and still hang tough behind our commitment to healthy competition

The year ahead in digital agencies

The year ahead in digital agencies

Huge's CEO questions whether the "digital" sobriquet still holds meaning in 2015

The year ahead in media agencies

The year ahead in media agencies

Will 2015 bring us back to the future? Not for agencies that consider the tectonic shifts, not the surface appearance

The year ahead in technology

The year ahead in technology

Technology innovations reached their tipping points in 2014 -- get ready for a wild ride

The year ahead in culture and tech

The year ahead in culture and tech

You will be assimilated? Where humanity meets technology in 2015

The year ahead in production

The year ahead in production

Why advertisers are better than movie-makers at using storytelling tools

The year ahead in planning

The year ahead in planning

Wolf & Wilhelmine's founder hopes for a more colorful, messy, nurturing and empowered 2015

The year ahead for social media

The year ahead for social media

This will be the year social media graduates from just being a "media"

The year ahead for women

The year ahead for women

"The woman who does not require validation from anyone is the most feared individual on the planet." And she's ready to rock 2015

The year ahead in mobile

The year ahead in mobile

Isobar's director of mobile and strategy predicts big things for small devices

The year ahead in creativity

The year ahead in creativity

Droga5's executive creative director prepares a creativity wishlist with more fun and no mo' FOMO

Five content marketing hot spots for 2015

Five content marketing hot spots for 2015

Where should brands put their content in the year ahead?

Digital marketing predictions for 2015

Digital marketing predictions for 2015

Facebook's product marketing director for ads looks to 2014 to glean a new environment of personalization and accountability

NBA shoots for Indian market

NBA shoots for Indian market

At a media roundtable hosted by the league in Mumbai, NBA Commissioner Adam Silver described India as basketball's next frontier

Publicis Groupe to purchase Sapient for $3.7 billion

Publicis Groupe to purchase Sapient for $3.7 billion

A new Publicis.Sapient division will bring together the Sapient's SapientNitro, Sapient Global Markets and Sapient Government Services with Publicis Groupe's DigitasLBi, Razorfish Global and Rosetta

The key 2015 trends that marketers can act on right now

The key 2015 trends that marketers can act on right now

2014 is far from over, but already the head of strategy at AnalogFolk London has compiled a list of the top digital trends for 2015

It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

JWT: lessons from the Commodore

JWT: lessons from the Commodore

As JWT celebrates its 150th birthday, Bob Jeffrey takes a look at the agency's story, from its birth as the first advertising company to some well-known alumni to its long-lasting partnerships with global companies.

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