The Year Ahead 2015
Market leaders, like Goat, say the traditional model no longer works.
Steve King hopes to solve data privacy issues for clients with Publicis' cloud-based platform.
How can marketers who are ready to fully embrace influencer marketing ensure they are getting it right in the coming year? Branded Entertainment Network's global chief campaign officer has five points to consider.
Here are three areas that RAPP's global CEO is resolving to be more tuned into, and part of the solution for.
Everybody wants in on the astronomical action, including big brands from fast food to eyewear.
Although Nike is planning to stick with the embattled golfer, other brands may end their deals with Tiger Woods after his early Monday DUI arrest in Florida.
McCann New York takes Agency of the Year, Ogilvy is Network of the Year, Omnicom wins Holding Company of the Year.
Thanks to social media, the chain "eclipsed" the café's product and "caused customer confusion," says lawsuit.
WFA advertiser members were quizzed on their views regarding online advertising and their investment intentions for the year ahead. This is what the survey found.
Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates advertising in its traditional form and aspire to a different, more ambitious style of storytelling.
Digonnet says his focus will be accelerating the shift from digital communications to platform building.
WPP has had a record year at a time when other agency groups have struggled, with net profit skyrocketing 20.6 percent to $1.8 billion.
Campaign US' celebration of inclusion and creativity included some tough words for the ad industry. Change voluntarily, "or someone's going to throw the #!&@ grenade," said Diageo's Marc Strachan.
The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."
Snap will have to figure out how to lure advertisers as behemoth rival Facebook does all it can to stop it, writes Socialbakers' Robert Lang.
The president of AOL Platforms wants to lead the charge on the industry's demand for transparency.
The real failure of the Clinton campaign was that it didn't understand--and ignored--the pain and disenfranchisement of ordinary Americans, writes the founder of Barker.
China grapples with the implications of a Trump presidency; brands jump on a currency redesign in India; activists pressure John Lewis to pull ad from tabloids and McDonald's celebrates a milestone in India.
Please don't shut down our labs--they provide a safe and controlled environment to face change and challenge the status quo, writes Organic's innovation practice lead
The matter is urgent, but rushing to diversify will only backfire, says the CEO of Grace Blue
After a breakup, this dynamic team is reunited and changing how we think about global campaigns
Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director
Campaign US reporters and editors choose their favorite stories and columns of 2015
BBDO New York president and CEO shares his hopes for 2016
The joint venture was first announced in October 2014 and will be available globally
The social network is a vital PR platform for candidate Aung San Suu Kyi's democratic message, but also a tool for the government's crackdown on free speech
eMarketer says the US is reaching a saturation point, and time spent on mobile devices will level off starting in 2016
The founder of the 3% Conference shows how tech companies like LinkedIn, Google and UberConference can make applications to help advance women in the workplace, but creatives must come up with them
Will Verizon-AOL be another AOL Time Warner?
What did this year's show in Barcelona presage for pending technology?
The managing director of Cake picks his top five trends from Mobile World Congress 2015
In the aftermath of Valentine's day, 3%'s video celebrates "manbassadors" who recognize the business value of diversity
Connecting the dots at CES 2015 reveals a new world of opportunity
J. Walter Thompson's new global CEO offers his predictions for the year ahead
What's in store for the world of advertising in 2015?
For 2015, let's rally behind the hashtag #BeNice -- and still hang tough behind our commitment to healthy competition
Huge's CEO questions whether the "digital" sobriquet still holds meaning in 2015
Will 2015 bring us back to the future? Not for agencies that consider the tectonic shifts, not the surface appearance
Technology innovations reached their tipping points in 2014 -- get ready for a wild ride
You will be assimilated? Where humanity meets technology in 2015
Why advertisers are better than movie-makers at using storytelling tools
Wolf & Wilhelmine's founder hopes for a more colorful, messy, nurturing and empowered 2015
This will be the year social media graduates from just being a "media"
"The woman who does not require validation from anyone is the most feared individual on the planet." And she's ready to rock 2015
Isobar's director of mobile and strategy predicts big things for small devices
Droga5's executive creative director prepares a creativity wishlist with more fun and no mo' FOMO
Where should brands put their content in the year ahead?
Facebook's product marketing director for ads looks to 2014 to glean a new environment of personalization and accountability
At a media roundtable hosted by the league in Mumbai, NBA Commissioner Adam Silver described India as basketball's next frontier
A new Publicis.Sapient division will bring together the Sapient's SapientNitro, Sapient Global Markets and Sapient Government Services with Publicis Groupe's DigitasLBi, Razorfish Global and Rosetta
2014 is far from over, but already the head of strategy at AnalogFolk London has compiled a list of the top digital trends for 2015
The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.
As JWT celebrates its 150th birthday, Bob Jeffrey takes a look at the agency's story, from its birth as the first advertising company to some well-known alumni to its long-lasting partnerships with global companies.
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