Translation
Cannes Lions pick: Beats By Dr. Dre 'You Love Me'
The spot by Translation examines popular culture's contradictory relationship with Blackness.
NFL makes a plea for unity in Super Bowl LI spot
Forrest Whitaker narrates a 60-second ad from Translation that acknowledges the political divide.
Isaiah Thomas overcomes shortcomings in NBA spot
The Boston Celtics point guard stands tall in "This Is Why We Play" campaign
Falling trees prove formidable foes for NBA stars in State Farm spot
Luckily, there's an insurance plan for DeAndre Jordan and Chris Paul.
Kevin Garnett laments 'no good Clippers' in latest State Farm spot
'The Hoopers' campaign keeps the wordplay going with coupons that need ... some sort of cutting implement
NBA high-fives fans in new video
Agency Translation tells the story of a young boy touched by the magic of basketball
NBA's "Joy" captures the terror and thrills of fandom
As the new season begins, the league shifts focus of its global "This is Why We Play" effort to the
NBA starts season with #ThisIsWhyWePlay campaign
Video is start of new multiseason global "This is Why We Play" effort
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