Advertising news and opinion from international thought leaders

January 20, 2017 Translation for NBA

The Boston Celtics point guard stands tall in "This Is Why We Play" campaign

January 21, 2016 Translation for NBA

Agency Translation tells the story of a young boy touched by the magic of basketball

October 27, 2015 Translation for NBA

As the new season begins, the league shifts focus of its global "This is Why We Play" effort to the

October 14, 2015 Translation for NBA

Video is start of new multiseason global "This is Why We Play" effort

Campaign