Campaign US The Media Fix
October 17, 2021

Welcome to The Campaign US Media Fix, a biweekly newsletter where we break down all the latest in media.

Sign up for the Martech Fix, our companion newsletter covering all things marketing technology.

Count it: Move over, Netflix. Global subscriptions to Disney+ will surpass Netflix’s in 2025, according to Digital TV Research. Disney+ is expected to add 140 million subscribers between 2021 and 2026, totalling 284 million. In total, 121 million (43%) of those subscribers are in 13 Asian countries. Meanwhile, Netflix, which boasts 53 million subscribers, is projected to reach 271 million by 2026. And Amazon Prime Video is expected to reach 243 million by 2026. Apple, meanwhile, said it had less than 20 million TV+ subscribers in July.

Deep dive: Wait, what? Ozy Media’s advertisers pressed pause on their campaigns following a New York Times report that the COO, Samir Rao, impersonated a YouTube executive on an investor call with Goldman Sachs and allegedly inflated viewer metrics. Ozy’s co-founder and CEO Carlos Watson later said Rao’s mental health was a factor during the Goldman Sachs call.

Ford, Airbnb, Goldman Sachs and Target were among the major advertisers that pulled spend, costing Ozy as much as $5 million in revenue, according to The Wall Street Journal. But it’s not just advertisers who are miffed.Marc Lasry, co-owner of the Milwaukee Bucks and on the company’s board, and former BBC journalist Katty Kay also resigned from the company. 

On Friday, Ozy said it would shut down following the board’s vote to close the company. However, co-founder and CEO Carlos Watson told CNBC on Monday that the company’s shutdown was “premature,” adding that Ozy Media has plans to reopen after “good conversations” with investors and advertisers. Stay tuned for more on this saga...

Catch up quick: Netflix acquired the Roald Dahl Story Company and its first gaming studio, Night School Studio; ViacomCBS will discount Showtime and Paramount+ as a streaming bundle; IPG Mediabrands is using Gracenote to measure representation on TV; Barstool Sports launched a food delivery arm called Barstool Bites; Nielsen will add set-top box and smart TV data to its national TV measurement service; Chip and Joanna Gaines' Magnolia Network will replace the DIY Network in January; AMC Networks’ COO Ed Carroll is leaving after 34 years; Scarlett Johansson and Disney settled their lawsuit over Black Widow; Clubhouse, Vimeo, DoubleVerify and others set to sign up to beefed-up disinformation code in the EU; and CafeMedia acquired Chia Labs.

Good reads:

  • Discovery CEO promises ‘shock and awe’ streaming strategy after WarnerMedia merger closes (THR)
  • Going big on media with Stagwell CEO Mark Penn (AdExchanger)
  • Despite risks, ViacomCBS’ streaming push is convincing Wall Street so far (THR)
  • IMDb TV is quietly becoming an AVOD juggernaut (Video Week)
  • Here’s why the loss of the third-party cookie is heading toward a collapse in the middle (Digiday)
  • 3 reasons marketers should take note of Google's newsletter effort (AdWeek)
 
Latest from Campaign
WPP nabs Beiersdorf global media strategy consulting brief
WPP nabs Beiersdorf global media strategy consulting brief

Alison Weissbrot

The owner of the Nivea brand continues to split media planning and buying among OMD, Wavemaker and Carat.

 
TikTok unveils fresh ad products, measurement and brand safety tools
TikTok unveils fresh ad products, measurement and brand safety tools

Sabrina Sanchez

The platform has also inked several e-commerce partnerships.

 
ViacomCBS to test VideoAmp as a currency
ViacomCBS to test VideoAmp as a currency

Alison Weissbrot

The measurement partnership kicks off as the TV marketplace opens up to transacting against providers beyond Nielsen.

 
MediaCom wins Bayer's global $800m media consolidation
MediaCom wins Bayer's global $800m media consolidation

Arvind Hickman

WPP agency picks up key markets from rivals PHD and Dentsu.

 
Gaming ad tech specialist Venatus sells minority stake to Brainlabs backer
Gaming ad tech specialist Venatus sells minority stake to Brainlabs backer

Simon Gwynn

Company’s clients include Electronic Arts and Rovio.

 
The new milk carton: Gas stations post ads to search for missing children
The new milk carton: Gas stations post ads to search for missing children

Mariah Cooper

ADAM, an automated program that distributes missing children posters, has recovered hundreds of kids.

 
Nonprofit Understood gives a voice to the neurodiverse community
Nonprofit Understood gives a voice to the neurodiverse community

Mariah Cooper

The podcast network includes the program ‘How’d You Get THAT Job?!,’ which highlights the unexpected career paths of neurodivergent talent.

 
 
Partner content
How to make the most of the CTV revolution: get interactive
 

Subscribe to Campaign US today

Subscribe now from just $89 and get unrestricted access to campaignlive.com, insightful commentary, inspiring work and the news that matters, plus exclusive subscriber rates to Campaign US events for you and a colleague.

Find out more

Keep up with Campaign! Drop us an email, comment on our stories, join our Facebook page, find us on LinkedIn and follow us on Twitter to be part of the conversation.

manage bulletins          unsubscribe