Campaign US The Martech Fix
November 28, 2021

Welcome to The Martech Fix, a bi-weekly newsletter where we break down all you need to know about marketing and technology.

Sign up for The Media Fix, our companion newsletter covering all things media.

TV Measurement is in flux. Join us virtually to dive into this fast-moving evolution at Campaign Convene: The Future of TV Measurement on December 9 at 12pm ET. 

Deep dive: Nielsen hasn’t exactly had a knockout year, but it's still defending its turf. The measurement company has filed lawsuits against TVision and HyphaMetrics, two panel-based measurement startup competitors, for patent infringement. Nielsen claims that Hypha’s measurement tech stack was made from an infringed product; therefore, Hypha’s partnerships with companies like VideoAmp, and subsequent deal with ViacomCBS as a Nielsen alternative, pose unfair competition. Nielsen’s suit against TVision also claims the competitor attempted to copy its marketing strategies by using similar language and visuals, among two patent infringements. 

Money Moves:

  • Braze rang the opening bell in honor of its IPO
  • Habu raised $25 million  
  • FanAI raised $3 million
  • Conductor raised $150 million
  • MediaWallah raised $2.3 million

Catch up quick: Dentsu and Snap partnered on performance and measurement tools; Zeta partnered with Snowflake on suite of joint offerings; Mindshare launched a Hispanic-focused private marketplace; Warner Music launched a first-party media platform; Place Exchange partnered with Uber’s OOH network to monetize car top ads.

Good reads: 

  • Instagram’s effects on children are being investigated by coalition of states - WSJ
  • How cell phone data collected for advertising landed at U.S. government agencies - WSJ
  • The internet broke brand loyalty - NYT
  • The leaked pitch deck that shows Macy's big push into advertising - Business Insider
  • Clean rooms, explained: How they became the buzziest tool in ad tech - Marketing Brew
  • How TikTok is trying to guarantee brand safety on its 'for you' page - AdAge
 
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