The Campaign Weekend Fix
October 05, 2023

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This week on Campaign
Campaign US reveals 2023 Leading Latinos
Unlimited Campaign US reveals 2023 Leading Latinos

Campaign US Staff

To mark Hispanic Heritage Month, Campaign US is honoring 20 inspiring Latino leaders in advertising, media, marketing, technology and business.

 
Omnicom Media Group drives away with Uber’s global media business
Insights Omnicom Media Group drives away with Uber’s global media business

Alison Weissbrot

The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America, while EssenceMediacom retained APAC.

 
MullenLowe adds two US presidents and a chief culture officer
Unlimited MullenLowe adds two US presidents and a chief culture officer

Lisa Lacy

The agency says the moves double down on innovation and reinvention.

 
McCann New York hires Suresh Raj as chief growth officer
Insights McCann New York hires Suresh Raj as chief growth officer

Sabrina Sanchez

EXCLUSIVE: He joins from Virtue and will oversee new business and growth plans.

 
As writers’ strike draws to a close, ad industry expects some behaviors to stick
Unlimited As writers’ strike draws to a close, ad industry expects some behaviors to stick

Campaign US Staff

Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a permanent shift.

 
 
Opinion
CRM tips for the holiday season
Unlimited CRM tips for the holiday season

Valerie Klimko

From using data and technology to craft tailored communications to rewarding loyalty, here’s five tips for brands to break through the sales noise during the holidays.

 
Advertisers: It’s time to be transparent about labeling paid content
Unlimited Advertisers: It’s time to be transparent about labeling paid content

Sally Lehrman

What do fuzzy labels like “branded content” or “sponsored content” even mean to the public?

 
Achieving authenticity with artificial intelligence
Unlimited Achieving authenticity with artificial intelligence

Moya Fry

Would the brilliant ads that made some of us choose this crazy profession have made it if they were created by AI?

 
 
Podcast
Campaign Chemistry: Initiative global CEO Dimitri Maex
Unlimited Campaign Chemistry: Initiative global CEO Dimitri Maex

Alison Weissbrot

Maex chats about his first year in the job at Initiative, the balance between performance and brand marketing and how the agency is adopting generative AI.

 
 
Tech & Creativity
Brands pile on the Taylor Swift bandwagon
Insights Brands pile on the Taylor Swift bandwagon

Sabrina Sanchez

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

 
Meta unveils host of new generative AI tools; Amazon to introduce ads to Prime Video
Insights Meta unveils host of new generative AI tools; Amazon to introduce ads to Prime Video

Jessica Heygate

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

 
 
The CMO 50
CMO 50 2023: Sofia Colucci
Insights CMO 50 2023: Sofia Colucci

Campaign US Staff

CMO, Molson Coors

 
 
Agency Performance Review
Campaign US Agency Performance Review 2023
Insights Campaign US Agency Performance Review 2023

Campaign US Staff

Campaign US analyzed business performance across more than 50 North American media and creative agencies.

 
 
Partner content
How to predict market success with a single number
Promoted
How to predict market success with a single number

Barkley’s 2023 State of the Whole Brand report unveils the power of Whole Brand Thinking.

 
Amazon Ads Partner Awards reveal 2023 finalists
Promoted
Amazon Ads Partner Awards reveal 2023 finalists

Entries were invited from all regions of the world

 
Navigating the future of marketing and communications: Allison’s rebranding journey
Promoted
Navigating the future of marketing and communications: Allison’s rebranding journey

Scott Allison

Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.

 

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