The Campaign Weekend Fix
December 01, 2020

This week on Campaign US: Corona Beer launches a global content studio and first original series and Ancestry wants to help people connect virtually this holiday season. Plus, Why We Are Rosie put diversity at its core.

Corona Beer launches a global content studio and first original series
Corona Beer launches a global content studio and first original series

Alison Weissbrot

The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.

 
Ancestry wants to help people connect virtually this holiday season
Ancestry wants to help people connect virtually this holiday season

Natasha Bach

The family history company is offering free access to family stories through Cyber Monday in holiday campaign

 
Startup Spotlight: Why We Are Rosie put diversity at its core
Startup Spotlight: Why We Are Rosie put diversity at its core

Alison Weissbrot

The 6,000-person freelance network is leaning into the trends of flexibility and diversity in the advertising industry.

 
Volvo backs AKQA-Grey merger to reunite creativity and technology
Volvo backs AKQA-Grey merger to reunite creativity and technology

Gideon Spanier

WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.

 
Mondelez hires MediaMonks and Publicis Groupe for global content production
Mondelez hires MediaMonks and Publicis Groupe for global content production

Gurjit Degun

Food advertiser wants to create more personalised content.

 
How one director pulled off a remote shoot for State Farm
How one director pulled off a remote shoot for State Farm

Natasha Bach

For director Zack Seckler, shooting remotely during a pandemic is challenging -- but doable

 
Diageo reveals 10-year sustainability plan
Diageo reveals 10-year sustainability plan

PRWeek Staff Reporter

Promoting positive drinking and achieving net zero are part of the brand’s ambitious plan to deliver the UN Sustainable Development Goals by 2030.

 
Hill's heartwarming animated film raises awareness for pet nutrition
Hill's heartwarming animated film raises awareness for pet nutrition

Up to 60% of pets end up overweight, which brings health complications -- just as it does in humans

 
ESPN drops the beat in "One App, One Tap" campaign
ESPN drops the beat in "One App, One Tap" campaign

The spot features an original rap written by BSSP and performed by rising rapper Chika, set to a flashy montage of classic sports moments

 
MoMA launches seasonal gallery reveals with a new brand identity
MoMA launches seasonal gallery reveals with a new brand identity

Natasha Bach

The museum is taking a new approach to attracting visitors by swapping out artwork in its galleries seasonally.

 
Meet the 40 Over 40 honoree: Lisa Sherman
Promoted
Meet the 40 Over 40 honoree: Lisa Sherman

Lisa Sherman is President and CEO of Ad Council.

 
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