The Campaign Weekend Fix
May 26, 2022

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This week on Campaign
Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival
Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

Jessica Heygate

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.

 
S4 Capital strikes deal with US tech consultancy firm TheoremOne
S4 Capital strikes deal with US tech consultancy firm TheoremOne

Jessica Heygate

The advertising company’s acquisition drive continues in wake of accounting issues.

 
New trade organization forms to help DE&I leaders succeed
New trade organization forms to help DE&I leaders succeed

Alison Weissbrot

BRIDGE aims to connect DE&I leaders to key stakeholders in organizations to succeed in their roles.

 
Social media platforms collaborate to tackle overdose epidemic
Social media platforms collaborate to tackle overdose epidemic

Jessica Heygate

Tech giants work with the Ad Council to educate users on the dangers of the drugs they see being sold or discussed on their platforms.

 
Mediahub nabs Lyft US media account
Mediahub nabs Lyft US media account

Jessica Heygate

EXCLUSIVE: Account is estimated to be worth around $50 million annually.

 
Wunderman Thompson hires Josh Loebner as global head of inclusive design
Wunderman Thompson hires Josh Loebner as global head of inclusive design

Alison Weissbrot

The agency is doubling down on inclusive design as clients look to create more accessible solutions for consumers.

 
 
Opinion
We haven’t made enough progress for AAPIs in advertising
We haven’t made enough progress for AAPIs in advertising

Cathy Butler

2020 was a turning point, but we need more than the energy we create amongst ourselves to rise up and influence change broadly.

 
Creating a more AAPI-friendly workplace
Creating a more AAPI-friendly workplace

Laura Small

Finding ways to help employees forge connections helps to cultivate a sense of belonging and connectivity, needed more than ever as we continue to adapt to hybrid work.

 
Why a four-day work week is not just possible — it’s productive
Why a four-day work week is not just possible — it’s productive

Dipti Bramhandkar

Here’s how I’ve managed to make it work for myself, my team and my clients.

 
 
Podcast
Campaign Chemistry: General Mills’ Melissa Wildermuth
Campaign Chemistry: General Mills’ Melissa Wildermuth

Alison Weissbrot

The global creative director talks about leading with empathy in light of the tragic Texas school shooting on Tuesday.

 
 
Partner content
‘Total Commerce’: Why luxury brands are winning the race for consumers
Promoted
‘Total Commerce’: Why luxury brands are winning the race for consumers

Carl Preller, managing partner, retail and shopper marketing, Tag

Tag takes a look at five principles consumer brands can adopt from the luxury sector to successfully deliver a total commerce experience.

 
The shift to streaming: A tipping point
Promoted
The shift to streaming: A tipping point

Campaign US Staff

How consumers continue to gravitate to connected TV and online video and the new ways brands and networks are looking to connect with a changing audience.

 
Connected TV and commerce: The stars align
Promoted
Connected TV and commerce: The stars align

Campaign US Staff

As people stream more on connected TV, the opportunity to align content and commerce is stronger than ever.

 

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