Campaign US Staff

To mark Hispanic Heritage Month, Campaign US is honoring 20 inspiring Latino leaders in advertising, media, marketing, technology and business.

Alison Weissbrot

The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America, while EssenceMediacom retained APAC.

Lisa Lacy

The agency says the moves double down on innovation and reinvention.

Sabrina Sanchez

EXCLUSIVE: He joins from Virtue and will oversee new business and growth plans.

Campaign US Staff

Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a permanent shift.

Valerie Klimko

From using data and technology to craft tailored communications to rewarding loyalty, here’s five tips for brands to break through the sales noise during the holidays.

Sally Lehrman

What do fuzzy labels like “branded content” or “sponsored content” even mean to the public?

Moya Fry

Would the brilliant ads that made some of us choose this crazy profession have made it if they were created by AI?

Alison Weissbrot

Maex chats about his first year in the job at Initiative, the balance between performance and brand marketing and how the agency is adopting generative AI.

Sabrina Sanchez

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Jessica Heygate

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Campaign US Staff

CMO, Molson Coors

Campaign US Staff

Campaign US analyzed business performance across more than 50 North American media and creative agencies.

Barkley’s 2023 State of the Whole Brand report unveils the power of Whole Brand Thinking.

Entries were invited from all regions of the world

Scott Allison

Embarking on a transformative rebranding journey, Allison (fka Allison+Partners) sharpens its focus on technological innovation, creativity, global impact and the relentless pursuit of new offerings that drive meaningful impact for clients.