The Campaign Fix
October 23, 2020
 
Latest from Campaign
'What was the alternative?': shock at WPP over Nick Emery’s sacking
'What was the alternative?': shock at WPP over Nick Emery’s sacking

Gideon Spanier and Omar Oakes

Companies are becoming 'less forgiving' of mistakes, lawyers say.

 
Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi
Movers & Shakers: The Richards Group, Kantar, The Beastie Boys, P&G, Google, Quibi

Alison Weissbrot

This week’s agency news, people on the move, tech and media must-reads.

 
Step up or step back: inclusion is the future of our industry
Step up or step back: inclusion is the future of our industry

Marla Kaplowitz, CEO, 4As

Achieving equity in our industry won't be easy, but it will define success in the future.

 
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’

Simon Gwynn

FMCG giant makes emphatic case for contribution of marketing as it reports strong results.

 
Malicious actors on Facebook harness political and social issues for profit
Malicious actors on Facebook harness political and social issues for profit

Jessica Goodfellow

Deceptive actors have evolved from celebrity and puppy clickbait to exploiting crisis, tragedy and tensions, including US racial protests and ethnic conflict in Myanmar.

 
How to successfully run a virtual event (and mistakes to avoid)
How to successfully run a virtual event (and mistakes to avoid)

Surekha Ragavan

The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.

 
Glenfiddich asks 'where next' with story of stag in global campaign
Glenfiddich asks 'where next' with story of stag in global campaign

Campaign India Team

Watch the film conceptualised by Space (UK) here.

 
Snap revenue climbs, but monetising new users remains challenging
Snap revenue climbs, but monetising new users remains challenging

Rahul Sachitanand

Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.

 
How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.
How Paul Feig’s Instagram mixology classes inspired a ‘Bridesmaids’ viewing party.

Laura Entis

The director used the event to promote his new gin.

 
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

Adjoa Anim

From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response to calls for a more inclusive and diverse society.

 
Vulnerability, empathy and leadership: Female First Forum
Promoted
Vulnerability, empathy and leadership: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...

 
Meet the 40 Over 40 honoree: Katy Saeger
Promoted
Meet the 40 Over 40 honoree: Katy Saeger

Katy Saeger is CEO of Harmonica.

 
Fighting the bot invasion: how to clean up your data and stop losing money
Promoted
Fighting the bot invasion: how to clean up your data and stop losing money

Ben Bold

Bots are everywhere, infecting all aspects of digital marketing – from lead generation display, video, organic traffic, to native, social, SEO and keyword search. A leading marketer says we need to work together to combat fraud…

 

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