The Campaign Fix
July 17, 2018

Today on Campaign US: Should brands banish fear and embrace sex as a marketing tool? and StubHub plays on your impulses with 72andSunny campaign. Plus, SapientRazorfish makes U.S. redundancies amid claims the brand will be axed.

 
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Should brands banish fear and embrace sex as a marketing tool?
Should brands banish fear and embrace sex as a marketing tool?

Oliver McAteer

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

 
StubHub plays on your impulses with 72andSunny campaign
StubHub plays on your impulses with 72andSunny campaign

Oliver McAteer

A trio of celebrities cap punchy new ads by the L.A. shop.

 
SapientRazorfish makes US redundancies amid claims the brand will be axed
SapientRazorfish makes US redundancies amid claims the brand will be axed

Daniel Farey-Jones

Publicis Groupe agency SapientRazorfish has made in the region of 100 redundancies in the US this week and the Razorfish brand is reportedly tipped for retirement.

 
A marriage counselor's advice for adland and a divided nation
A marriage counselor's advice for adland and a divided nation

Marci Stiles

You can't fix everything, but maybe little changes are the best victories, writes Marci Stiles.

 
Publicis Groupe expands country model to eight key markets
Publicis Groupe expands country model to eight key markets

Omar Oakes

Publicis Groupe has expanded its "country model" to eight key global markets as the French ad giant's restructure continues.

 
Life for 'The Conners' lives on
Life for 'The Conners' lives on

Marc Berman

But will the audience stay put after the expected ample audience sampling?

 

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