The Campaign Fix
February 04, 2023

The 2023 Agency Performance Review survey is open for submission. U.S.-based agencies of all sizes are invited to submit their data to be featured in a comprehensive ranking of the agency landscape from a business, talent and diversity perspective.

The Campaign US Brand Entertainment Awards are open! Submit your entries by March 1. Details here.

Register for Tech Talks: Ad Tech Talks sustainability, our next virtual event on February 14. Learn more here.

The Campaign US Agency of the Year Awards will take place on March 23 in NYC. Learn more here.

 
Latest from Campaign
Consumer privacy shouldn’t be polarizing
Consumer privacy shouldn’t be polarizing

Alison Weissbrot

IAB CEO David Cohen’s fiery speech at the organization’s Annual Leadership Meeting last week raises the question of whether the ad tech industry is brushing consumer privacy under the rug — and whether fighting fire with fire is the right approach.

 
Google ad revenue falls in Q4, reversing several years of growth
Google ad revenue falls in Q4, reversing several years of growth

Jessica Heygate

Ad revenue across Google properties was $2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search.

 
Microsoft’s Frank Shaw on using Twitter to argue for Activision acquisition
Microsoft’s Frank Shaw on using Twitter to argue for Activision acquisition

Brandon Doerrer

Microsoft and Activision chief communications officers Frank Shaw and Lulu Cheng Meservey pushed for the nearly $70 billion acquisition on Twitter, highlighting what’s convenient and challenging about using social media in corporate communications.

 
Arthur Sadoun interview: Publicis’ ‘profound transformation’ is paying off
Arthur Sadoun interview: Publicis’ ‘profound transformation’ is paying off

Gideon Spanier

CEO talks to Campaign after record bonus payout.

 
Updated: Watch all of the 2023 Super Bowl ad teasers
Updated: Watch all of the 2023 Super Bowl ad teasers

Sabrina Sanchez

Riddles and mystery celebrity appearances keep consumers guessing ahead of Feb. 12.

 
 
Podcasts
Campaign Chemistry: TBWA\Worldwide creative chairman John Hunt
Campaign Chemistry: TBWA\Worldwide creative chairman John Hunt

Alison Weissbrot

Hunt talks about working with Nelson Mandela during apartheid and how creativity has evolved throughout his career.

 
 
Tech & Creativity
As Black History Month begins, a look at representation in ads
As Black History Month begins, a look at representation in ads

Sabrina Sanchez

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

 
Online pharmacy sued for passing health data to Facebook, Google and Criteo
Online pharmacy sued for passing health data to Facebook, Google and Criteo

Jessica Heygate

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

 
 
Upcoming events
Campaign US launches the Brand Entertainment Awards
Campaign US launches the Brand Entertainment Awards

Campaign US Staff

The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.

 
REVEALED: The Campaign US 2023 Agency of the Year shortlist
REVEALED: The Campaign US 2023 Agency of the Year shortlist

Campaign US Staff

The agencies on this list have demonstrated their ability to excel above and beyond their peers in more than 15 categories.

 
Campaign announces first Tech Talks event of 2023 on sustainability in ad tech
Campaign announces first Tech Talks event of 2023 on sustainability in ad tech

Campaign US Staff

Tech Talks: Ad Tech Tackles Sustainability will take place virtually on Tuesday, Feb. 14.

 
 
Partner content
Employers who are serious about building a healthy culture will win the war for talent
Promoted
Employers who are serious about building a healthy culture will win the war for talent

Blandine Kouyaté, chief people officer, Ogury

 
Everything You Missed at CES 2023 | Campaign US x Channel Factory
 
Misty Locke joins Direct Digital Holdings’ board of directors
Promoted
Misty Locke joins Direct Digital Holdings’ board of directors

Campaign US Staff

The former global CMO for Dentsu Media takes on this role at the Black-owned ad tech group.

 

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