The Campaign Fix
April 18, 2021
Sign up for Campaign US Media Fix and Mar Tech fix for a bi-weekly dose of all things tech and media.
 
Latest from Campaign
P&G campaign asks consumers to get sustainable
P&G campaign asks consumers to get sustainable

Alison Weissbrot

The brand spot highlights the CPG giant’s new sustainable products.

 
Alejandro Lopez named U.S. head of Mediabrands Content Studio
Alejandro Lopez named U.S. head of Mediabrands Content Studio

Mariah Cooper

The former McCann Worldgroup Japan CCO brings more than 20 years of creative content experience to the role.

 
Why brands and CEOs openly oppose Georgia voting law
Why brands and CEOs openly oppose Georgia voting law

Sabrina Sanchez

The move is consistent with research that shows consumers want brands to get involved in social issues.

 
More than half of Instagram influencers 'engaged in fraud', with 45 per cent of accounts 'fake'
More than half of Instagram influencers 'engaged in fraud', with 45 per cent of accounts 'fake'

Arvind Hickman

55% of Instagram influencers were involved in some form of social media fraud and fakery in 2020, despite an 8% decrease from 2019, according to a study by HypeAuditor.

 
H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR
H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR

Sam Narr

What's red and white, famous across the world, and guarantees disappointment? Nope, not Liverpool FC since donning Nike ticks on their chests: I'm talking about H&M's feeble attempts at sustainability.

 
J&J COVID-19 vaccine pause: How the company and government should have communicated about it
J&J COVID-19 vaccine pause: How the company and government should have communicated about it

Betsy Kim

Pulling the vaccine may unnecessarily make it the choice of last resort if it’s reintroduced back into the market, says a former FDA communications pro.

 
Deepfakes and digital avatars: the new celebrity brand ambassadors
Deepfakes and digital avatars: the new celebrity brand ambassadors

James Murray

Can an imitation be better than the real thing?

 
Comcast XFINITY highlights 200-percenters in new campaign
Comcast XFINITY highlights 200-percenters in new campaign

Sabrina Sanchez

“The X Factor” campaign showcases XFINITY’S products and services for bilingual Hispanics in the U.S.

 
StockX unveils new inclusive logo
StockX unveils new inclusive logo

Sabrina Sanchez

The resale marketplace is removing the arrow from the ‘X’ in its logo to appeal to more shoppers.

 
 
Partner Content
TV of the future: Embracing the shift to streaming
 
Meet our Female Frontier honorees: Debbi Vandeven
Promoted
Meet our Female Frontier honorees: Debbi Vandeven

VMLY&R’s global chief creative officer discusses gender diversity in the industry and the best creative she’s seen during COVID-19.

 

Subscribe to Campaign US today

Subscribe now from just $89 and get unrestricted access to campaignlive.com, insightful commentary, inspiring work and the news that matters, plus exclusive subscriber rates to Campaign US events for you and a colleague.

Find out more
manage bulletins          unsubscribe