The Campaign Fix
December 16, 2017

Today on Campaign US: The Nativity gets a modern makeover in first campaign for Home Paternity tests and Apple has bought Shazam for $400m, and here's why. Plus, Cheil Worldwide names new president and CEO.

 
Latest from Campaign
The Nativity gets a modern makeover in first campaign for Home Paternity tests
The Nativity gets a modern makeover in first campaign for Home Paternity tests

Zoë Beery

A surprisingly reverent long-form spot from Humanaut asks the Baby Jesus, "Who's Your Daddy?"

 
Apple has bought Shazam for $400m, and here's why
Apple has bought Shazam for $400m, and here's why

Emily Tan

While Shazam may be best known for its music-recognition capabilities, the platform's AR-offering, which it launched in March, has been gaining momentum with advertisers.

 
Cheil Worldwide names new president and CEO
Cheil Worldwide names new president and CEO

Cheil Worldwide has promoted Jeongkeun Yoo, formerly executive vice president and head of business, to president and chief executive, effective immediately.

 
Proof over youth: Campaign US' Digital 40 Over 40 opens for nominations
Proof over youth: Campaign US' Digital 40 Over 40 opens for nominations

Campaign Staff

The industry's ageism is still old and tired. Let's prove digital natives don't hold a monopoly on tech skills.

 
Why programmatic is broken... and how to fix it
Promoted
Why programmatic is broken... and how to fix it

Sergio Alvarez, CEO and founder, Ai Media Group

Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...

 
Publishers who pursue viral content are more likely to engage in ad fraud
Publishers who pursue viral content are more likely to engage in ad fraud

Nigel Gilbert

Viral content can be a warning sign that a publisher is either knowingly or unknowingly purchasing fraudulent traffic for itself

 

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