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Agencies pause office returns as Omicron variant surges

Many creative and PR firms have extended remote work into the new year as COVID-19 cases surge across the nation.

Trailblazers: How diverse creatives turned a fashion brand into a creative agency

Hyyer Creative rebranded into a boutique agency after its founder fell in love with the marketing side of fashion.

Colleen DeCourcy retires as Wieden+Kennedy president

DeCourcy served as president and chief creative officer for three years.

Philip Morris International vets launch new agency for regulated industries

MACH9’s clientele includes nicotine, cannabis, alcohol, pharmaceuticals and gambling brands.

Subway cuts into other brands’ ads to promote menu refresh

The sandwich franchise is working with Bob’s Discount Furniture, The Law Offices of Jacob Emrani and Galpin Motors.

Adland wants employees to get vaxxed

Campaign US Twitter poll shows a large majority of agency employees want their companies to mandate vaccines.

Bryan Kennedy, executive strategic advisor, Epsilon

Leadership change coming at Publicis Groupe's $4bn data company Epsilon

Epsilon CEO Bryan Kennedy to retire, with former Conversant CEO John Giuliani will replace him as executive chairman.

Former McCann London CEO Alex Lubar handed top North America role

The IPG network has also added APAC oversight to Ghassan Harfouche's MENA/Turkey remit and named Ji Watson CEO in Japan.

Damian Bender, general manager of B Code

Hispanic multicultural agency H Code expands offering to Black audiences

B Code develops solutions to help brands reach, inform and connect with Black consumers.

VMLY&R adds chief science officer

The hiring of Sean Rooney continues a personnel hot streak that started during the pandemic.

K-Y celebrates US National Masturbation month

IPG’s Elephant advocates for female sexual wellness in a playful outdoor campaign.

WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash

Agency giant claimed Sorrell was responsible for “disclosure of confidential information” to the media.

Publicis Groupe plots return to the office, with help from Marcel

The holding company is reimagining what getting back to work will look like.

Movers & Shakers: Gorilla Glue, Popeyes, Shake Shack, Swarovski and more

This week’s agency news, people on the move and must-know brand buzz.

Zippo names Ogilvy creative, PR and social agency of record

The partnership follows a long-standing relationship with the brand.

Campaign US Agency of the Year 2020 Winners revealed

Campaign US celebrated the winners at a virtual ceremony on Thursday.

Golin tests hybrid work model on West Coast

Employees in LA and San Francisco are up first.

Magnite adds CTV muscle with SpotX acquisition

Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".

Movers & Shakers: American Airlines, Kraft Heinz, Marriott, McDonald’s and more

This week’s agency news, people on the move, tech and media must-reads.

AudienceX acquires digital marketing agency BigBuzz Marketing Group

The independent trading desk is expanding its services chops and content capabilities.

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