Why marketers should take note of Facebook and Amazon's moves in digital audio
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1 Why marketers should take note of Facebook and Amazon's moves in digital audio

What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.

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Advertising's alcohol dilemma: how not to be merry at Xmas
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Advertising's alcohol dilemma: how not to be merry at Xmas

Matt Adams got a big response when he wrote about giving up alcohol. Now he returns to the subject as Christmas looms.

Advertising

In 2020, content diversification will be brands' top challenge and opportunity
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In 2020, content diversification will be brands' top challenge and opportunity

Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.

The first 100 days: what the new CMO of WeWork needs to do
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The first 100 days: what the new CMO of WeWork needs to do

Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.

Can experiential save the high street?
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Can experiential save the high street?

Four ways high-street survivors are using experiential to fight back.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.

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