1 Disney to split nearly $3B media business with Publicis and Omnicom
It draws a close to the biggest media pitch in recent years.
1 Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
Featured
Brand safety is a moral imperative
It's time to take the high ground, says GroupM's EMEA brand safety manager.
Advertising
Influence the unwritten rules that shape society
An increase in drink-drive casualties holds a lesson for all marketers about the power of social norms.
Brands should be making a noise at the loudest-ever Rugby World Cup
Sound and music are fundamental to the experience and appeal of rugby, and brands that don't make the most of this will miss out.
What to expect from Steve Vranakis' new Greek mythology?
He is going to use branding to help rebuild Greece, apparently.
Digital marketing
The IAB could just carry on being brash and annoying
When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.
Live in the future, they said. We'll have delivery drones, they said
Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.
Why aren't all ads viewable?
Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free