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Doing deals by Zoom: the unexpected upside of Covid-era M&A

Doing deals by Zoom: the unexpected upside of Covid-era M&A

Demand for digital and marketing transformation skills is 'off the charts', according to this M&A deal-maker.

Advertising

The 'new normal' is no longer new - so how should marketers adapt?

The 'new normal' is no longer new - so how should marketers adapt?

This year will create lasting change in how people live their lives, meaning marketers need to be rethinking both their platforms and messaging.

Why nearly half of marketers are unhappy with their brand’s COVID-19 response

Why nearly half of marketers are unhappy with their brand’s COVID-19 response

"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."

Why Netflix upgraded its familiar sonic logo for cinemas

Why Netflix upgraded its familiar sonic logo for cinemas

The streaming platform understands that even the strongest brand assets need room to evolve to meet new contexts.

Digital marketing

The IAB could just carry on being brash and annoying

The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said

Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?

Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.

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