1 Former Hearst executive Terry Mansfield passes away aged 81
Mansfield was managing director of Nat Mags between 1982 and 2002.
1 Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
Featured
What cancer taught me about running an ad agency
"I want to be very clear -- this is not a call for sympathy or a way to boast on a heroic feat. It's simply some invaluable lessons that required me to be bedridden to learn."
Advertising
How to engage with customers when you can't sell to them
In this time of crisis, effective CRM will help brands forge stronger bonds with people without any product changing hands.
ITV has outsmarted Channel 4 with its creative sales initiative
Clever ways are emerging of keeping advertisers from pulling spend.
Performance can boost sales but by itself can't save a brand
It's time to remind ourselves what marketing can do. It has never been more important to connect with the confused and anxious consumer.
Digital marketing
The IAB could just carry on being brash and annoying
When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.
Live in the future, they said. We'll have delivery drones, they said
Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.
Why aren't all ads viewable?
Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.
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