Why marketers should take note of Facebook and Amazon's moves in digital audio
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1 Why marketers should take note of Facebook and Amazon's moves in digital audio

What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.

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Frustrated with frustration
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Frustrated with frustration

BBDO New York Chief Strategy Officer Crystal Rix shares why the world's reaction to the Serena Williams - U.S. Open debacle was a double standard.

Advertising

There are two types of brands: personal trainers and drug dealers. Which one are you?
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There are two types of brands: personal trainers and drug dealers. Which one are you?

Coca-Cola's "slam-dunk" recycling campaign is the perfect reminder of how brands can tap into human chemical reactions to deliver more creative and impactful marketing campaigns.

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer
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Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in one of the two.

Attitudes to ageing are getting old
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Attitudes to ageing are getting old

We often define women by what they are not; an imagined deficit forming a thread between the lazy segmentations upon which too many brands remain reliant.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.

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