1 This Peloton holiday ad parody is 100,000x better than original
'Ok, my first ride -- I'm a little bit nervous and rightly so because my husband got me a fucking workout bike for Christmas and that's rude.'
1 Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
Featured
Advertising's alcohol dilemma: how not to be merry at Xmas
Matt Adams got a big response when he wrote about giving up alcohol. Now he returns to the subject as Christmas looms.
Advertising
In 2020, content diversification will be brands' top challenge and opportunity
Lack of order and predictability in how content is consumed is reaching new scale; budgets are shifting to reflect it.
The first 100 days: what the new CMO of WeWork needs to do
Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.
Can experiential save the high street?
Four ways high-street survivors are using experiential to fight back.
Digital marketing
The IAB could just carry on being brash and annoying
When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.
Live in the future, they said. We'll have delivery drones, they said
Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.
Why aren't all ads viewable?
Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.
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