Scottish brewer spent two years in a game of one-upmanship with Bavaria’s Schorschbräu, resulting in the likes of ‘Sink the Bismarck’.
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
This year will create lasting change in how people live their lives, meaning marketers need to be rethinking both their platforms and messaging.
"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."
The streaming platform understands that even the strongest brand assets need room to evolve to meet new contexts.
When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.
Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.
Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.