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'#Knifefree': setting the record straight
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'#Knifefree': setting the record straight

After the backlash from the Home Office's chicken-box knife-crime campaign, FCB Inferno's executive vice-president explains the thinking behind the work.

Advertising

Beer advertising has failed women - that's bad news for our industry
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Beer advertising has failed women - that's bad news for our industry

This summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.

Under the bridge: a cautionary tale of trolls, brands and influencers
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Under the bridge: a cautionary tale of trolls, brands and influencers

Brands have an ethical duty to protect the wellbeing of their partners

Professional ghosting: A haunted tale
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Professional ghosting: A haunted tale

The pitch process is hard enough, and like dating, it can be fraught with issues.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.

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