Six trends brands should know about for 2018 and the tech they need to craft responses
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1 Six trends brands should know about for 2018 and the tech they need to craft responses

What demands will consumers make of brands next year and what's out there in the tech world to help solve these issues? Iris' head of innovation makes a few predictions.

Featured

Why failure must be an option for brands of all sizes
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Why failure must be an option for brands of all sizes

Marketers must have real confidence that the product they are selling is meeting consumer needs, writes digital agency Zone's chief operating officer.

Advertising

Test the unexpected or settle for copulating canines
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Test the unexpected or settle for copulating canines

Real marketing magic happens when we swerve and deviate, says the Lucky Generals co-founder.

Nine key themes retail marketers need to know about in 2018
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Nine key themes retail marketers need to know about in 2018

The chief executive and co-founder of consumer and retail investment specialist True shares his predictions of what we can expect from the retail sector in 2018.

A view from Dave Trott: The Budweiser principle
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A view from Dave Trott: The Budweiser principle

On Madison Avenue, one of the theories I was taught was the Budweiser principle.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.