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No time to waste: We must get women back into the workforce

No time to waste: We must get women back into the workforce

Three things the ad industry can do to stem COVID’s setback of women in the workforce.

Advertising

The unlimited potential of live storytelling in sports marketing

The unlimited potential of live storytelling in sports marketing

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

Biggie Smalls was the master marketer

Biggie Smalls was the master marketer

Exploring the layers to The Notorious B.I.G.'s legacy.

How brands stood out in the digital chaos of Fashion Week

How brands stood out in the digital chaos of Fashion Week

London Fashion Week AW21 was designed to be enjoyed from your couch.

Digital marketing

The IAB could just carry on being brash and annoying

The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said

Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?

Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.

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