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The long, hard road to simple marketing
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The long, hard road to simple marketing

Marketers seduced by simple are less enthusiastic about getting into bed with the Hydra-headed, multi-limbed creature of complexity.

Advertising

Wear your Lions with pride: creativity has come home
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Wear your Lions with pride: creativity has come home

Football might not have come home this summer, but creativity did.

This girl's sad: why 'This girl can' campaign is poorer without TV
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This girl's sad: why 'This girl can' campaign is poorer without TV

It is hard to think of an ad campaign I have felt more passionately about in the past 10 years than the inspirational "This girl can" by Sport England. So, to learn that it is set to continue using only "digital and social" and without the TV advertising that was so central to its success, is saddening and a little maddening.

The boss is dead, long live the boss
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The boss is dead, long live the boss

You don't get to the top without making a few enemies. Says who? While this approach to leadership was once, perhaps still is, considered an acceptable pay-off for the tough decisions needed in business, to me, it feels like turning a blind eye.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.