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Funny or die: Why we need brands with a sense of humor
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Funny or die: Why we need brands with a sense of humor

Laughter is the best medicine - even for brands. See what Grey's Bevan Mahaney has to say about it.

Advertising

Marketing mishaps of 2018: Why BrewDog's body language was off
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Marketing mishaps of 2018: Why BrewDog's body language was off

This year underlined the difference between BrewDog's bark and its bite.

Why I ignored others telling me to ditch EE brand
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Why I ignored others telling me to ditch EE brand

BT's top marketer explains why it's acceptable to make any mistake once. Except, perhaps, wearing a brown belt with black shoes.

Business-first, value-driven and the right casting: Generating trust and mutual respect
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Business-first, value-driven and the right casting: Generating trust and mutual respect

Intel's Teresa Herd and RedPeak's Susan Cantor offer insights on agency and client trust.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.

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