As the dust settles on Advertising Week, creativity versus data emerges as a dominant theme
Five considerations for brands to heed before their next efforts at Ramadan or beyond.
This is the question you should ask yourself at the start of the creative journey.
Create an environment in which we can talk about loss
When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.
Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.
Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.