1 Deep dive: Airbnb drops performance marketing bombshell
CEO describes move as 'very important'.
1 Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
Featured
No time to waste: We must get women back into the workforce
Three things the ad industry can do to stem COVID’s setback of women in the workforce.
Advertising
The unlimited potential of live storytelling in sports marketing
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.
Biggie Smalls was the master marketer
Exploring the layers to The Notorious B.I.G.'s legacy.
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How brands stood out in the digital chaos of Fashion Week
London Fashion Week AW21 was designed to be enjoyed from your couch.
Digital marketing
The IAB could just carry on being brash and annoying
When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.
Live in the future, they said. We'll have delivery drones, they said
Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.
Why aren't all ads viewable?
Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.
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