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Brand safety is a moral imperative
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Brand safety is a moral imperative

It's time to take the high ground, says GroupM's EMEA brand safety manager.

Advertising

Influence the unwritten rules that shape society
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Influence the unwritten rules that shape society

An increase in drink-drive casualties holds a lesson for all marketers about the power of social norms.

Brands should be making a noise at the loudest-ever Rugby World Cup
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Brands should be making a noise at the loudest-ever Rugby World Cup

Sound and music are fundamental to the experience and appeal of rugby, and brands that don't make the most of this will miss out.

What to expect from Steve Vranakis' new Greek mythology?
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What to expect from Steve Vranakis' new Greek mythology?

He is going to use branding to help rebuild Greece, apparently.

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.

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