Keith Reinhard outlines the future of advertising
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1 Keith Reinhard outlines the future of advertising

The chairman emeritus of DDB Worldwide says modern advertising, built on bursts of creativity and the introduction of new technologies, will give way to a new era of storytelling and building connections with consumers.

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Is there purpose to campaigns for purpose?
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Is there purpose to campaigns for purpose?

Whether purpose-led campaigns are good business continues to divide people.

Advertising

Our digital design choices are excluding disabled people
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Our digital design choices are excluding disabled people

Brands have a legal and moral obligation to make sure the designs of their websites and digital platforms are accessible to everyone.

Creativity can be UK's Yellow Brick Road after Brexit
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Creativity can be UK's Yellow Brick Road after Brexit

Britain's creative industries will still punch way above their weight globally, Advertising Week boss says.

4 cautions for CMOs that want to in-house ad-campaign measurement
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4 cautions for CMOs that want to in-house ad-campaign measurement

"The transition to in-house measurement is wrought with potential landmines."

Digital marketing

The IAB could just carry on being brash and annoying
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The IAB could just carry on being brash and annoying

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Live in the future, they said. We'll have delivery drones, they said
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Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.

Why aren't all ads viewable?
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Why aren't all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.

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