1 Beleaguered WPP predicted to announce job losses
Share price today fell to six-year low.
1 Where great talent wants to live
Can the advertising industry reverse its talent drain? Only if it recognizes the transformative power of a higher mission
Featured
Funny or die: Why we need brands with a sense of humor
Laughter is the best medicine - even for brands. See what Grey's Bevan Mahaney has to say about it.
Advertising
Marketing mishaps of 2018: Why BrewDog's body language was off
This year underlined the difference between BrewDog's bark and its bite.
Why I ignored others telling me to ditch EE brand
BT's top marketer explains why it's acceptable to make any mistake once. Except, perhaps, wearing a brown belt with black shoes.
Business-first, value-driven and the right casting: Generating trust and mutual respect
Intel's Teresa Herd and RedPeak's Susan Cantor offer insights on agency and client trust.
Digital marketing
The IAB could just carry on being brash and annoying
When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.
Live in the future, they said. We'll have delivery drones, they said
Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.
Why aren't all ads viewable?
Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.
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