1 BrewDog launches new ‘strongest beer’ a decade after armistice with German rival
Scottish brewer spent two years in a game of one-upmanship with Bavaria’s Schorschbräu, resulting in the likes of ‘Sink the Bismarck’.
1 Why marketers should take note of Facebook and Amazon's moves in digital audio
What are the reasons behind moves toward digital audio and what does it mean for marketers, asks the head of digital audio at Bauer Media.
Featured
Doing deals by Zoom: the unexpected upside of Covid-era M&A
Demand for digital and marketing transformation skills is 'off the charts', according to this M&A deal-maker.
Advertising
The 'new normal' is no longer new - so how should marketers adapt?
This year will create lasting change in how people live their lives, meaning marketers need to be rethinking both their platforms and messaging.
Why nearly half of marketers are unhappy with their brand’s COVID-19 response
"In this environment, it is more important than ever that brands clearly understand their role in consumers’ lives and know how to take action based on that role."
Why Netflix upgraded its familiar sonic logo for cinemas
The streaming platform understands that even the strongest brand assets need room to evolve to meet new contexts.
Digital marketing
The IAB could just carry on being brash and annoying
When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.
Live in the future, they said. We'll have delivery drones, they said
Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes Phillip Dyte, strategy director at iProspect UK.
Why aren't all ads viewable?
Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business.
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