World Cup

Articles: 12 Results
Group of people wearing BrewDog football shirt

BrewDog creates football shirt in response to World Cup controversy

It was created in partnership with Saatchi & Saatchi London.

Outvertising statement

Outvertising calls for better brand allyship amid World Cup LGBTQ+ row

The statement responds to the FA's decision to roll back its commitment to the OneLove campaign.

A Dutch fans eyes a pint of Budweiser's no-alcohol beer during the Netherlands game against Senegal (Getty Images)

Qatar's Budweiser beer ban ‘a storm in a pint cup’

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown

A woman struggles home carrying a KFC takeout

KFC Delivery kills pain of struggling home to watch World Cup

Brand is opening a pub called The Colonel’s Arms.

The words 'The football blackout for human rights' in white against a black background

Human rights bodies call on fans to boycott World Cup quarter-final

Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.

Nike ad

Nike's World Cup ad enlists scientists to find out who the best player of all time is

'Footballverse' follows a group of scientists who look to find out who the best player of all time is.

Jason Sudeikis playing with a football

McDonald's turns to Jason Sudeikis for World Cup campaign

'Wanna go to McDonald's' is the brand's largest global campaign to date.

BrewDog out of home ad accuses Qatar of winning the World Cup through bribery

BrewDog announces 'anti-sponsorship' of controversial Qatar World Cup

The brewer has spoken out against the World Cup, in work by Saatchi & Saatchi London.

A screenshot from ITV's World Cup ad campaign

World Cup 2022 round-up: Subway, Melanoma UK, KFC, FareShare, The Athletic and more

France and Argentina set to go head-to-head in the final on 18 December.

image from football game with England captain Harry Kane in focus

ITV doubles up with Google Pixel and KFC Delivery as World Cup 2022 sponsors

The two brands are equal partners under the terms of their deal to sponsor ITV's coverage.

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