Advertising news and opinion from international thought leaders

May 27, 2021 by Richard Exon

Adopting a position of ‘practical optimism’ could be the key to successfully marketing alcoholic drinks as consumers emerge from Covid

January 26, 2021 by Sabrina Sanchez

The platform is expanding on its Stories feature with a carousel on top of the home feed.

January 22, 2021 by Sabrina Sanchez

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

July 05, 2018 by Emily Tan

WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell.

July 02, 2018 by Emily Tan

Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solutions business for a reported $2.2bn

June 21, 2018 by Emily Tan

The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated

June 18, 2018 by Emily Tan

The answer is to work only with influencers who are genuine and are part of your brand story, said top

June 17, 2018 by Emily Tan

Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with

June 13, 2018 by Emily Tan

JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst

June 11, 2018 by Emily Tan

Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.

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