Adopting a position of ‘practical optimism’ could be the key to successfully marketing alcoholic drinks as consumers emerge from Covid
The platform is expanding on its Stories feature with a carousel on top of the home feed.
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell.
Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solutions business for a reported $2.2bn
The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated
The answer is to work only with influencers who are genuine and are part of your brand story, said top
Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with
JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst
Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.