Virtual reality

Articles: 20 Results
An eye looking into a  virtual lens

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

AR dragons flying around London's Tower bridge and LA's Venice Beach grand canals

House of the Dragon: HBO Max unleashes fire-breathing beasts using Snap AR tech

The Game of Thrones dragons take over popular landmarks as prequel House of the Dragon premieres.

A black and white picture of Conny Braams of Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

Morten Grubak

The metaverse can be a creative renaissance

The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our

VCCP: flying high with new virtual office

VCCP flies higher into metaverse with opening of Roblox office

The office is a reimagining of VCCP's London Victoria premises.

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

Color of Change uses AR to replace confederate monuments with civil rights activists

The campaign, which will run on Instagram, celebrates Black History Month.

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

Code-phrases on Siri and four more things brands should know about from Apple's WWDC 2018

Y&R London's creative technologist has distilled the top takeaways for brands from Apple's developer conference so you don't have to

The untapped potential of AR is finally ready for brands to truly use

The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend


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