Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our
The office is a reimagining of VCCP's London Victoria premises.
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
The campaign, which will run on Instagram, celebrates Black History Month.
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
Y&R London's creative technologist has distilled the top takeaways for brands from Apple's developer conference so you don't have to
The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend
While we may be a long way off from donning the Google Glass, perhaps a pair of smart informative sunglasses
How will announcements from the likes of Samsung, Nokia and Huawei impact consumer behaviour?