Virtual reality
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
House of the Dragon: HBO Max unleashes fire-breathing beasts using Snap AR tech
The Game of Thrones dragons take over popular landmarks as prequel House of the Dragon premieres.
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
The metaverse can be a creative renaissance
The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our
VCCP flies higher into metaverse with opening of Roblox office
The office is a reimagining of VCCP's London Victoria premises.
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
Color of Change uses AR to replace confederate monuments with civil rights activists
The campaign, which will run on Instagram, celebrates Black History Month.
Pinterest expands AR makeup try-on feature
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
Code-phrases on Siri and four more things brands should know about from Apple's WWDC 2018
Y&R London's creative technologist has distilled the top takeaways for brands from Apple's developer conference so you don't have to
The untapped potential of AR is finally ready for brands to truly use
The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend
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