Virtual reality

Articles: 18 Results
A black and white picture of Conny Braams of Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

Morten Grubak

The metaverse can be a creative renaissance

The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our

VCCP: flying high with new virtual office

VCCP flies higher into metaverse with opening of Roblox office

The office is a reimagining of VCCP's London Victoria premises.

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

Color of Change uses AR to replace confederate monuments with civil rights activists

The campaign, which will run on Instagram, celebrates Black History Month.

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

Code-phrases on Siri and four more things brands should know about from Apple's WWDC 2018

Y&R London's creative technologist has distilled the top takeaways for brands from Apple's developer conference so you don't have to

The untapped potential of AR is finally ready for brands to truly use

The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend

Audio AR: The beginning of the end for smartphones?

While we may be a long way off from donning the Google Glass, perhaps a pair of smart informative sunglasses

What marketers need to know about the launches at MWC 2018

How will announcements from the likes of Samsung, Nokia and Huawei impact consumer behaviour?

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