Technology strategy

Articles: 43 Results
A black and white picture of Conny Braams of Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

VCCP: flying high with new virtual office

VCCP flies higher into metaverse with opening of Roblox office

The office is a reimagining of VCCP's London Victoria premises.

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

Quizlet-TikTok tie-up is big tech’s latest move into education

The integration allows teachers to directly link flashcards to their videos.

Color of Change uses AR to replace confederate monuments with civil rights activists

The campaign, which will run on Instagram, celebrates Black History Month.

Code and Theory acquires digital agency Kettle

The agency is Code and Theory’s fifth acquisition.

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.

US anti-trust probe into big tech is a watershed moment

Investigation comes ahead of tech companies facing investors this week.

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.

Twitter admits conversations are 'too hard' to follow and changes will be made

Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.


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