Technology strategy

Articles: 46 Results
Pictured: Cal Loftus, new business and marketing lead designer at Wunderman Thompson UK

'Doing it wrong': Thoughts from an older gamer

Brands still tend to lean into the stereotype that gamers are adult-children living with their parents. However, figures show that

Google's Claire Norburn (ADN Photography)

Google working towards a 'privacy-centric future'

The Big Tech brand's UK ads privacy lead says that it's time to put the record straight on data.

An eye looking into a  virtual lens

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

A black and white picture of Conny Braams of Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

VCCP: flying high with new virtual office

VCCP flies higher into metaverse with opening of Roblox office

The office is a reimagining of VCCP's London Victoria premises.

Does ‘brand purpose’ messaging actually impact consumer behavior?

Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.

Quizlet-TikTok tie-up is big tech’s latest move into education

The integration allows teachers to directly link flashcards to their videos.

Color of Change uses AR to replace confederate monuments with civil rights activists

The campaign, which will run on Instagram, celebrates Black History Month.

Code and Theory acquires digital agency Kettle

The agency is Code and Theory’s fifth acquisition.

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras.


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