Technology strategy
'Doing it wrong': Thoughts from an older gamer
Brands still tend to lean into the stereotype that gamers are adult-children living with their parents. However, figures show that
Google working towards a 'privacy-centric future'
The Big Tech brand's UK ads privacy lead says that it's time to put the record straight on data.
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
VCCP flies higher into metaverse with opening of Roblox office
The office is a reimagining of VCCP's London Victoria premises.
Does ‘brand purpose’ messaging actually impact consumer behavior?
Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
Quizlet-TikTok tie-up is big tech’s latest move into education
The integration allows teachers to directly link flashcards to their videos.
Color of Change uses AR to replace confederate monuments with civil rights activists
The campaign, which will run on Instagram, celebrates Black History Month.
Code and Theory acquires digital agency Kettle
The agency is Code and Theory’s fifth acquisition.
Pinterest expands AR makeup try-on feature
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
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