Procurement/auditing

Articles: 4 Results

US and UK lead in programmatic media, but Germany and Japan among chasing pack

Brands operating in less mature programmatic media markets need to establish direct relationships with publishers, global study warns.

FBI probes media trading practices in the US

The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.

ISBA faces backlash over media agency framework

ISBA's updated media agency framework contract has come under fire from a leading media auditor.

The cost of advertising: ISBA/Arc study reveals adland's commercial trends

Increase in average agency fees, broadening of scope to include creative and strategic planning, demise of payment by results, increase

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