Marketing strategy
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
How brands can tap into the wellness economy
Wellness is a growth opportunity for brands to leverage or stretch into but they must act with credibility and authenticity.
Does ‘brand purpose’ messaging actually impact consumer behavior?
Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
Quizlet-TikTok tie-up is big tech’s latest move into education
The integration allows teachers to directly link flashcards to their videos.
AudienceX acquires digital marketing agency BigBuzz Marketing Group
The independent trading desk is expanding its services chops and content capabilities.
Code and Theory acquires digital agency Kettle
The agency is Code and Theory’s fifth acquisition.
Amazon, Ben & Jerry's and more call for positive action as Biden sworn in
Companies took to social media to congratulate the incoming administration and encourage national unity.
Facebook ramps up ecommerce play with Shops tool for DTC brands
It is first in package of tools that will be rolled out in coming months.
Instagram allows users to buy products without leaving the app
Picture-sharing app will keep 'small cut' of each sale it makes in-app.
P&G announces 'build studio' as it seeks to ramp up product innovation
FMCG giant will partner with development and investment company M13.
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