Articles: 13 Results

AudienceX acquires digital marketing agency BigBuzz Marketing Group

The independent trading desk is expanding its services chops and content capabilities.

Code and Theory acquires digital agency Kettle

The agency is Code and Theory’s fifth acquisition.

Phenomenon acquires Marketing Supply Co.

The creative and performance marketing agencies are joining forces as clients seek a more integrated approach.

Xaxis launches creative hub to 'push envelope' on new digital ad formats

CEO says creative and media 'will and should' be brought back together.

WPP's Mark Read on in-housing: Clients underestimate agency talent challenges

CEO says WPP is more client-centric and easier to manage

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Company told investors operating margin would be squeezed until 2021.

Havas announces moves in CRM, events, performance marketing

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge

Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media

Denstu Aegis Network boss Jerry Buhlmann has admitted that Accenture and Deloitte "are having an impact" on the ad industry

Accenture is bullish on digital marketing push, but avoids media which is declining 'significantly'

Accenture has ruled out a move into media-buying because it is "trending down significantly" but sees major opportunities in what

Medialink's Kassan: the world's greatest marketer is Donald Trump

When asked whom he thought is the best marketer in the world, chief executive of Medialink, Michael Kassan, responded "Donald


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