Advertising/marketing for good
AdGreen urges the ad industry to reduce emissions across its future projects.
Major shareholder attacked the FMCG giant’s sustainability strategy.
Is it marketing departments or executives working in corporate social responsibility that should control purposeful messaging?
Francesca Leronni appointed group director of responsible media at Ebiquity.
The liqueur brand is launching the ad with the Independent Restaurant Coalition.
A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.
Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the
AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans
Tesla founder and chief executive Elon Musk's belief that AI will doom mankind is just wrong, Eric Schmidt, technical advisor