Advertising/marketing for good

Articles: 16 Results
Clockwise from top left: headshots of Willan, Unilever, Chauvet, Essen, Harrison, Feldwick

Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy.

Should marketing or CSR own the purpose agenda?

Is it marketing departments or executives working in corporate social responsibility that should control purposeful messaging?

pic: Getty

Ebiquity launches responsible media tool to ‘drive positive change’

Francesca Leronni appointed group director of responsible media at Ebiquity.

Cointreau’s first Super Bowl ad shows support for local restaurants

The liqueur brand is launching the ad with the Independent Restaurant Coalition.

Ahead of Inauguration, consumers seek bipartisanship from brands and CEOs

A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.

Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the

Carling's 'Soccer Song for Change' wins Radio & Audio Grand Prix

Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze

AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.

AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'

Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans

Eric Schmidt and Facebook's chief AI scientist believe Elon Musk is wrong about an AI-pocalypse

Tesla founder and chief executive Elon Musk's belief that AI will doom mankind is just wrong, Eric Schmidt, technical advisor

P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a

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