The Knowledge content
Staffing changes over the past decade have been dramatic at some creative agencies, while at others there have been gradual
MediaCom’s consistent position as the biggest media shop belies lots of change among the top planning and buying agencies.
The number of UK ad companies acquired by companies soared by almost 70%.
FMCG most active sector both in Europe and Asia-Pacific.
WPP brought in the most account wins, including the retention of Unilever – the client that had the highest spend.
As companies increase their efforts to become more sustainable, there is little chance of an even playing field.
Global activity grew 77% from last year and 43% from April 2019, Campaign AI data shows.
A key driver is saving money.
2020 was tough, but why did the ad market hold up?