The Business/AI content
Personal care brands dominate new-business spend in FMCG sector
More than half the deals took place in north America
The number of UK ad companies acquired by companies soared by almost 70%.
Accounts up for review dropped by almost half compared with 2020.
FMCG most active sector both in Europe and Asia-Pacific.
Number of pitches drops below 500 for the first time in 2021
WPP takes the top spot among big six for global billings
Campaign AI global new-biz client spotlight: FMCG contributes to more than half of November’s adspend
FMCG, tech and government sectors saw significant year-on-year growth
WPP billings sky-high, thanks to high-profile wins.
FMCG drops out of the top three after billings plummet by 63%