Super Bowl

Articles: 57 Results
Campaigns (clockwise from top left): BMW, Google, Expedia, General Motors

Super Bowl 2022: touchdown for brands that regained focus

Often seen as a bellwether of wider marketing trends, this year's Super Bowl campaigns point to corporate America and the

Amazon: ad will breakd during the Super Bowl on 13 February

Scarlett Johansson and Colin Jost imagine life with 'mind reader' Alexa in Super Bowl ad

The couple soon realise the Amazon device is clever enough as it is.

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Brands take the Super Bowl’s second biggest stage: social media

Brands are seizing on the Super Bowl buzz on social media platforms.

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

Amazon Alexa channels Michael B Jordan in Super Bowl spot

It is Lucky Generals’ third work for NFL showdown.

Fans want brands to keep it light during the Super Bowl

A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broadcast.

Updated: How brands are catching the attention of Gen Z during the Super Bowl

Second-screen activations include influencer partnerships and social media sweepstakes.

Stella Artois returns to the Super Bowl with “Heartbeat Billionaire”

The beer brand’s spot, by Mother in London, includes an appearance by Lenny Kravitz

Cointreau’s first Super Bowl ad shows support for local restaurants

The liqueur brand is launching the ad with the Independent Restaurant Coalition.


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