Often seen as a bellwether of wider marketing trends, this year's Super Bowl campaigns point to corporate America and the
The couple soon realise the Amazon device is clever enough as it is.
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Brands are seizing on the Super Bowl buzz on social media platforms.
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
It is Lucky Generals’ third work for NFL showdown.
A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broadcast.
Second-screen activations include influencer partnerships and social media sweepstakes.
The beer brand’s spot, by Mother in London, includes an appearance by Lenny Kravitz
The liqueur brand is launching the ad with the Independent Restaurant Coalition.