Super Bowl
Super Bowl 2022: touchdown for brands that regained focus
Often seen as a bellwether of wider marketing trends, this year's Super Bowl campaigns point to corporate America and the
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Scarlett Johansson and Colin Jost imagine life with 'mind reader' Alexa in Super Bowl ad
The couple soon realise the Amazon device is clever enough as it is.
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Brands take the Super Bowl’s second biggest stage: social media
Brands are seizing on the Super Bowl buzz on social media platforms.
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
Amazon Alexa channels Michael B Jordan in Super Bowl spot
It is Lucky Generals’ third work for NFL showdown.
Fans want brands to keep it light during the Super Bowl
A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broadcast.
Updated: How brands are catching the attention of Gen Z during the Super Bowl
Second-screen activations include influencer partnerships and social media sweepstakes.
Stella Artois returns to the Super Bowl with “Heartbeat Billionaire”
The beer brand’s spot, by Mother in London, includes an appearance by Lenny Kravitz
Cointreau’s first Super Bowl ad shows support for local restaurants
The liqueur brand is launching the ad with the Independent Restaurant Coalition.
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