Research & Data
Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
A poll conducted by Golin shows people want to hear unifying messages from companies and leadership.
As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local businesses and brands that align with
Zion & Zion was annoyed by late deliveries and missing items so they decided to poll others.
Donald Trump's trade war with China will damage global adspend with 1.1% hit to growth.
UK revenue dropped as pound weakened against dollar.
WPP has posted its first sales growth in five quarters in its first earnings report under new chief executive Mark
If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year,
Global ad expenditure will increase by 6.4% to $551bn (£416bn) this year - the fastest rate since 2010, according to
Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned