Pride

Articles: 19 Results
Campaign Pride Meter image

Campaign US reveals the 2023 Pride Meter

As we approach the end of Pride Month, Campaign US’ inaugural Pride Meter brings attention to brands’ support of the

Pride buttons

Pride Month is too quiet

Here’s how marketers can fight fear and fatigue.

Image showing a pride display at target

Target ranked as top brand in support of LGBTQIA+ community

The survey took place after Target removed some items from its Pride merchandise following a backlash.

Image of Jon Pollard

Advice to LGBTQ+ friendly brands: be prepared

Pride can sometimes come before a fall.

Bud Light received backlash for its work with Dylan Mulvaney

Brands ‘apprehensive’ about Pride campaigns

Brands appear to have ‘greater apprehension’ toward Pride campaigns this year, according to an advocacy group that lobbies for better

Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

Brands: Make us proud

With so many brands disappointing and retreating this Pride month, companies have an opportunity to double down on their values

Pride apparel display at Target

‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles

Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.

Campaign Creative Fix wordmark

Brands kick off Pride Month amid backlash

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Headshot of Thomas Pardee

The most urgent lesson of brand allyship: Hold the line against opposition

For LGBTQIA+ customers, the stakes are high and the ball is in Target's court.

Campaign Creative Fix wordmark

Brands continue to distance themselves from trans allyship

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

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