Pride
Campaign US reveals the 2023 Pride Meter
As we approach the end of Pride Month, Campaign US’ inaugural Pride Meter brings attention to brands’ support of the
Pride Month is too quiet
Here’s how marketers can fight fear and fatigue.
Target ranked as top brand in support of LGBTQIA+ community
The survey took place after Target removed some items from its Pride merchandise following a backlash.
Advice to LGBTQ+ friendly brands: be prepared
Pride can sometimes come before a fall.
Brands ‘apprehensive’ about Pride campaigns
Brands appear to have ‘greater apprehension’ toward Pride campaigns this year, according to an advocacy group that lobbies for better
Brands: Make us proud
With so many brands disappointing and retreating this Pride month, companies have an opportunity to double down on their values
‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
Brands kick off Pride Month amid backlash
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
The most urgent lesson of brand allyship: Hold the line against opposition
For LGBTQIA+ customers, the stakes are high and the ball is in Target's court.
Brands continue to distance themselves from trans allyship
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Campaignliveus