Articles: 14 Results
An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

A portrait of Will Parrish, who believes there is a smarter way for planners to help clients reach net zero

‘Less Byron Sharp, more buying sharper’: how to stick to tough net zero resolutions

As we all strive for net-neutrality in media planning, can carbon-efficient media environments and ROI go hand-in-hand? Perhaps it’s time

Woodford: COP26 is over but momentum behind sustainability must continue

Don’t sit on the sidelines: Five ways ad industry can lead on sustainability after COP26

COP26 may be over, but it's crucial the industry continues the momentum towards a more sustainable future. UK adland can

Reductive COP26 comms did nothing to convey urgency or transformation needed

India and China’s watering down of the Glasgow climate pact has not been the only disappointment of COP26; another legacy

Six ad leaders share their thoughts on the impact of COP26 on the industry

Will COP26 bring about any tangible change in the advertising industry?

The global climate conference has focused minds, but not all adland leaders believe the effects will last.

CAN: open letter criticises tech platforms that benefited from ad spend while producing and promoting climate misinformation

Advertisers sign open letter calling out tech platforms for climate misinformation

The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the

Can adland put competition on hold for the sake of the planet?

As companies increase their efforts to become more sustainable, there is little chance of an even playing field.

Subvertising: Ogilvy came under fire for its work with client BP

To boycott or not to boycott: how agencies should work with high-carbon clients

As COP26 gets under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their

United Nations: 'Don't choose extinction,' a utahraptor warns

COP26: the ads making a difference as the environmental summit rolls on

As COP26 kicks off, Campaign rounds up the best ads raising awareness about the climate crisis.

Purpose Disruptors: group will present their project “Good Life 2030” at COP26

Purpose Disruptors at COP26 to urge adland to drive ‘Good life 2030’

Three agencies to present 'Adverts for 2030' to premiere at COP26, while Iris, Elvis, Mother, MediaCom, Mindshare and M&C Saatchi


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