Campaign Savvy

Articles: 75 Results
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Economic, geopolitical and climate realities loomed large over Cannes

The return of the dreamy creative festival on the French Riviera was punctured by the realities of a changing world.

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Dirty data practices are the industry’s open secret

A Campaign US investigation into WPP’s Choreograph proves there’s still much work to be done to clean up the data

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Privacy hacks are just a band aid on an open wound

The ad industry is struggling to move away from cookie workarounds and adopt strategies and solutions with privacy at the

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Context is key this Pride Month

Pride Month demands more of marketers than rainbows and pledges as the LGBTQIA+ community faces ongoing attacks on their rights.

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Are the glory days over for the platforms?

After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked

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Are our expectations of marketers too high?

The average tenure of a Fortune 100 CMO remains too low to bring transformative change to companies.

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With Roe in the balance, brands navigate a more polarized America

Seeking to please everyone is becoming increasingly impossible as US policies continue to fracture.

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Cannesfusion

Gearing up for the most confusing return to awards season and business travel of all time.

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Lead with empathy as we head back to hybrid work

Mental health considerations beyond COVID must come into play as offices reopen.

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Fighting climate change misinformation is half the battle

We can’t clean up the planet without cleaning up false information about climate change.

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