Campaign Chemistry

Articles: 56 Results
Campaign Chemistry

Campaign Chemistry live from Cannes: Meta’s Nicola Mendelsohn

Mendelsohn talks about Meta’s return to the festival, the state of the business and the company’s vision for the metaverse.

Campaign Chemistry

Campaign Chemistry: Wongdoody creative chief Grace Francis

Francis talks about being transgender/nonbinary in the ad industry and how brands can get Pride month marketing right.

Campaign Chemistry

Campaign Chemistry: Bayer’s Patricia Corsi

The consumer healthcare giant’s global chief marketing, digital and information officer talks about elevating creativity in the sector.

Campaign Chemistry

Campaign Chemistry: General Mills’ Melissa Wildermuth

The global creative director talks about leading with empathy in light of the tragic Texas school shooting on Tuesday.

Campaign Chemistry

Campaign Chemistry Rewind: Horizon Media CEO Bill Koenigsberg

Koenigsberg chats about the future of media, the crisis in Ukraine and how Horizon is getting staff back into the

Campaign Chemistry

Campaign Chemistry: Toms' chief marketing officer Ian Stewart

Stewart talks about the shoe brand’s turnaround and renewed focus on mental health.

Campaign Chemistry

Campaign Chemistry: The New York Times’ Lisa Howard

Howard, who moved into her new role at The Times in March, talks about how the publication’s subscription business fuels

Campaign Chemistry

Campaign Chemistry: Republica Havas’ Jorge Plasencia and Luis Casamayor

Plasencia and Casamayor discuss how Republica brings nuance and context to multicultural marketing.

Campaign Chemistry

Campaign Chemistry: Qualcomm CMO Don McGuire

Qualcomm and its Snapdragon brand power almost all of the technologies we interact with every day.

Campaign Chemistry: Fandom chief marketing officer Stephanie Fried

Fried unpacks how Fandom is leveraging data to be the go-to destination for fans of all kinds.


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